Senior Product Designer, Growth & Promotions

📍 Job Overview

Job Title: Senior Product Designer, Growth & Promotions

Company: Underdog

Location: United States/Remote

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end design strategy for growth and promotions product areas, focusing on enhancing customer engagement and retention.

• Transform complex growth mechanics and promotional offers into intuitive, user-friendly experiences that drive repeat play and sharing.

• Collaborate cross-functionally with Product, Engineering, Data, and Marketing to translate strategy into high-impact product features.

• Ensure seamless integration of external marketing campaigns into in-product experiences, maintaining brand consistency and visual quality.

• Leverage customer insights and data analytics to inform design decisions, balancing rapid experimentation with thoughtful product development.

📝 Enhancement Note: While the title is "Senior Product Designer," the focus on "Growth & Promotions" and the emphasis on customer journey, engagement loops, and data-driven decisions strongly indicate a significant overlap with Growth Operations and Marketing Operations principles. This role requires a designer who can think strategically about user acquisition, retention, and monetization through product design.

📈 Primary Responsibilities

• Own the complete design lifecycle for growth and promotions initiatives, from initial concept and strategy development through to post-launch iteration and optimization.

• Design intuitive user interfaces and engaging user flows for features that encourage customer referrals, community interaction, and product discovery.

• Develop and implement growth loops that incentivize users to return, engage more deeply, and advocate for the Underdog platform.

• Translate complex reward structures, promotional mechanics, and loyalty programs into clear, accessible, and desirable in-product experiences.

• Partner with Promo Ops and Creative Marketing teams to ensure external campaign messaging and visual identity are cohesively represented within the product.

• Utilize customer feedback, A/B testing results, and quantitative data to iteratively improve the design of growth and promotion features.

• Create high-fidelity prototypes, detailed interaction specifications, and compelling visual designs that meet Underdog's quality standards.

• Proactively identify new opportunities for growth and promotion within the product, contributing to the strategic roadmap beyond immediate assignments.

📝 Enhancement Note: The responsibilities highlight a need for a designer with a strong understanding of user acquisition and retention strategies, aligning closely with the goals of a Growth Operations function. The emphasis on translating marketing campaigns into product experiences also points to a Marketing Operations component.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in product design, with a proven track record of designing consumer-facing mobile applications.

Required Skills:

• Demonstrated expertise in end-to-end product design, from strategy and exploration to execution and iteration.

• Strong proficiency in interaction design, visual design, and prototyping tools.

• Experience in designing for growth loops, user acquisition, and customer retention strategies.

• Ability to translate complex concepts and mechanics into simple, intuitive user experiences.

• Proven ability to collaborate effectively with cross-functional teams including Product Management, Engineering, Data Analysis, and Marketing.

• Strong understanding of user-centered design principles and data-informed decision-making.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design rationale to diverse stakeholders.

• Experience in leveraging AI tools to enhance design exploration, prototyping, and execution workflows. Preferred Skills:

• Experience in visual design and/or art direction, with a strong aesthetic sensibility.

• Prior experience designing for consumer fintech, prediction markets, or sports betting/fantasy sports products.

• Familiarity with A/B testing methodologies and interpreting user data to drive design improvements.

• Experience with graphic design principles for translating marketing campaigns into product assets.

📝 Enhancement Note: The requirement to leverage AI tools in the design toolkit is a modern and crucial skill for efficiency and innovation in design roles, including those with operational components. The preference for fintech/sports betting experience is highly relevant for Underdog's specific market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design process, with a strong emphasis on growth and promotions initiatives.

• Case studies demonstrating how you've identified user needs and business opportunities within consumer-facing mobile products.

• Examples of how you've translated complex mechanics (e.g., rewards, referrals, promotions) into intuitive and engaging user experiences.

• Visual examples of high-fidelity designs, interaction flows, and prototypes for mobile applications.

• Evidence of how data and user insights informed your design decisions and led to measurable improvements.

• Demonstration of your ability to collaborate effectively with cross-functional teams and present design solutions. Process Documentation:

• Showcase examples of your design process, including user research methodologies, ideation techniques, and iteration strategies.

• Document how you approach problem-solving for growth and engagement challenges, detailing your thought process and rationale.

• Illustrate your workflow for collaborating with engineering and product teams to ensure design feasibility and successful implementation.

• Provide examples of how you've used prototyping and user testing to validate design concepts and gather feedback.

📝 Enhancement Note: For a role heavily focused on growth and promotions, a portfolio must clearly articulate the designer's ability to not just create aesthetically pleasing interfaces, but to drive specific business outcomes like user acquisition, engagement, and retention through design. Demonstrating a structured, data-informed design process is critical for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: $150,000 - $190,000 USD per year (base salary) This range is based on the provided target starting base salary. Final compensation will be determined by factors including relevant experience, skills, interview performance, and market conditions.

Benefits:

• Unlimited Paid Time Off (PTO) for full-time employees, with flexibility, particularly outside of the NFL season.

• 16 weeks of fully paid parental leave.

• Home office stipend to enhance remote work setup.

• Virtual-first culture with in-person gatherings for team building, training, and hackathons.

• Enterprise accounts for AI tools like Claude and ChatGPT.

• 401k plan with up to a 5% employer match.

• Comprehensive health, dental, and vision plan options for employees and dependents.

• Flexible Spending Account (FSA).

• Opportunity to celebrate and engage with favorite sports teams through local meetups and company events.

• Target equity compensation in addition to base salary.

Working Hours: 40 hours per week (standard full-time). While remote-first, the company notes flexibility with specific exceptions around the NFL season.

📝 Enhancement Note: The salary range for a Senior Product Designer in the US, particularly for a remote role at a fast-growing tech company in the sports/gaming sector, aligns with industry benchmarks. The inclusion of equity and comprehensive benefits, along with unique perks like AI tool access and a strong PTO policy, makes this a competitive offering. The mention of flexibility around the NFL season is a key operational consideration for candidates in this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Technology, Gaming, Fantasy Sports, Prediction Markets, Sports Betting. Underdog operates at the intersection of sports, technology, and entertainment, aiming to make sports more engaging for fans.

Company Size: The provided data does not specify company size. However, the mention of "fastest-growing sports companies ever" and scaling products suggests a dynamic, likely rapidly expanding organization, possibly in the Series B or C funding stages.

Founded: 2020. This indicates a relatively young, agile, and innovative company culture focused on rapid growth and product development.

Team Structure:

• The design team likely operates within a collaborative, product-led environment, working closely with dedicated Product Management, Engineering, and Data teams.

• Expect a flat or semi-flat hierarchy common in fast-growing startups, encouraging direct communication and cross-functional input.

• The Senior Product Designer will be a key individual contributor, expected to lead design efforts and mentor junior designers if applicable. Methodology:

• Data-Driven Decision Making: Emphasizes using customer insights, A/B testing, and analytics to guide product strategy and design iterations.

• Agile Development: Likely employs agile methodologies for rapid product iteration, with frequent releases and continuous improvement cycles.

• Remote-First Collaboration: Focuses on asynchronous communication and leveraging digital tools for seamless collaboration across geographically dispersed teams, supplemented by in-person gatherings.

• User-Centric Design: Core value of building the "best product for sports fans," driving all design and development efforts towards user satisfaction and engagement.

Company Website: officialunderdog.com

📝 Enhancement Note: The company's youth and rapid growth suggest a fast-paced, high-energy environment. The "give a sh*t" core value implies a culture of high performance, accountability, and passion for the product and mission. The remote-first but collaborative approach means candidates must be comfortable with both independent work and active participation in virtual and in-person team activities.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned at a senior level within the design function, requiring leadership in specific product areas (Growth & Promotions) and the ability to influence product strategy. It's a step towards potential Lead Designer or Design Manager roles, depending on individual career aspirations and organizational growth.

Reporting Structure: The Senior Product Designer will likely report to a Head of Design, Design Director, or potentially a VP of Product, depending on the current organizational structure. They will work in close partnership with Product Managers responsible for Growth and Promotions.

Operations Impact: This role has a direct and significant impact on Underdog's business objectives. By designing effective growth loops and promotional experiences, the designer will directly influence:

• User Acquisition: Driving new user sign-ups through referral programs and onboarding optimizations.

• Customer Engagement: Increasing daily/monthly active users through rewarding promotions and community features.

• Retention: Reducing churn by making the platform more valuable and engaging over time.

• Revenue: Directly impacting monetization through well-designed promotional offers and in-app purchases.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, monetization strategies, and user engagement mechanics within the sports/gaming tech industry.

• Leadership Development: Opportunity to mentor junior designers, lead design initiatives for major product areas, and contribute to design system evolution.

• Strategic Influence: Shape the future product roadmap by identifying and advocating for new growth and promotion opportunities.

• Industry Exposure: Gain experience in a rapidly growing and exciting sector (sports tech/gaming), working with cutting-edge AI tools and innovative product strategies.

• Career Progression: Potential to advance into Lead Designer, Senior Staff Designer, or Design Manager roles as the company scales.

📝 Enhancement Note: The "Senior" title in a fast-growing company like Underdog often signifies substantial autonomy and influence. Candidates should be prepared to demonstrate not just design execution but strategic thinking and the ability to drive business outcomes through their work. The role offers a clear path for specialization in growth-focused design.

🌐 Work Environment

Office Type: Virtual-first with periodic in-person gatherings. This means the primary work environment is remote, with the company facilitating team cohesion and intensive collaboration through planned offsites and events.

Office Location(s): While the role is remote within the United States, the company's emphasis on in-person gatherings suggests there may be a primary office location or hubs where these events are hosted. The provided location data indicates "United States/Remote."

Workspace Context:

• Remote Workspace: Employees are expected to maintain a productive home office environment, supported by a home office stipend.

• Digital Collaboration: The workspace is heavily reliant on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, Miro, etc.).

• Team Interaction: While remote, the culture emphasizes being "highly collaborative," meaning active participation in virtual meetings, design critiques, and brainstorming sessions is expected. In-person events provide opportunities for deeper team bonding and intensive project work.

• Tools & Technology: Access to enterprise-grade AI tools (Claude, ChatGPT) and modern design software is provided, supporting efficiency and innovation.

Work Schedule: Standard 40-hour work week, with flexibility. However, candidates should be aware of potential increased demands around key periods like the NFL season, as noted in the benefits section. The remote nature allows for some flexibility in structuring the workday, provided core collaboration hours and deliverables are met.

📝 Enhancement Note: The "virtual-first but highly collaborative" model requires candidates to be proactive communicators and self-starters, while also being enthusiastic participants in team events. Understanding the nuances of remote collaboration and the specific industry's peak seasons (like NFL) is crucial for managing expectations and workload.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and experience.

• Portfolio Review & Design Challenge: Candidates will likely be asked to present their portfolio, focusing on relevant case studies related to growth, promotions, and consumer mobile products. A design challenge, potentially focused on a growth or promotion-related problem, may be assigned.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to assess collaboration skills, strategic thinking, and technical understanding.

• Hiring Manager/Team Lead Interview: A final interview with the design leadership to evaluate overall fit, design philosophy, and senior-level contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest case studies that directly showcase experience in growth, user engagement, promotions, or complex consumer mobile product design.

• Emphasize Process: Clearly articulate your design process for each case study, from problem definition and user research to ideation, prototyping, testing, and iteration. Highlight how you used data and insights.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased conversion rates, engagement lift, user retention improvements). Quantify the impact of your work.

• Showcase AI Integration: If applicable, highlight specific instances where you used AI tools to accelerate your design process or enhance outcomes, aligning with the job requirements.

• Visual Execution: Ensure your portfolio is visually polished, demonstrating strong interaction and visual design skills. Provide clear explanations for your design decisions.

• Tell a Story: Frame your case studies as narratives, outlining the challenge, your approach, the solution, and the results.

Challenge Preparation:

• Understand the Business: Research Underdog’s products, target audience, and competitive landscape. Understand their business goals related to growth and promotions.

• Think Like a Growth Operator: Approach any design challenge with an operational mindset. Consider user acquisition funnels, retention loops, monetization strategies, and key performance indicators (KPIs).

• Prioritize and Scope: For any given challenge, be prepared to define scope, prioritize features, and justify your decisions based on potential impact and feasibility.

• Communicate Clearly: Practice articulating your thought process, design rationale, and proposed solutions concisely and effectively. Be ready to defend your choices.

📝 Enhancement Note: The emphasis on AI tools and the specific focus on "Growth & Promotions" mean candidates should tailor their portfolio and interview responses to highlight these areas. A strong understanding of growth metrics and operational impact will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Prototyping & Animation: Principle, After Effects (for more complex animations).

• AI Design Tools: Explicitly mentioned as a core part of the toolkit. This could include tools for AI-assisted ideation, image generation, content creation, or design optimization (e.g., Midjourney, Stable Diffusion, DALL-E, AI features within Figma plugins, or specialized AI design platforms).

• Collaboration: Slack, Notion, Jira, Confluence.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Mixpanel, Amplitude, Firebase Analytics.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize.

• Data Visualization: Tableau, Looker, Power BI (though often used by data teams, designers may interact with or request data from these).

CRM & Automation:

• While not directly a designer's tool, understanding how CRM (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, HubSpot) feed into user journeys and promotional campaigns is beneficial. The designer's work will likely integrate with these systems indirectly.

• Customer Data Platforms (CDP): Tools that consolidate customer data for a unified view, which designers may leverage for insights.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. The explicit mention of AI tools is a key differentiator, suggesting Underdog is at the forefront of integrating AI into its design workflows. Familiarity with analytics and A/B testing tools is essential for demonstrating data-informed design practices.

👥 Team Culture & Values

Operations Values:

• Give a Sh*t: This core value implies a culture of passion, ownership, and accountability. Employees are expected to care deeply about the product, the users, and the company's success, driving high performance and commitment.

• High Performance & Impact: The company seeks individuals who "push, and perform," suggesting an environment that values results, innovation, and continuous improvement.

• Collaboration & Speed: Despite being remote-first, Underdog prioritizes "highly collaborative" work, enabling teams to "build, iterate, and move fast together."

• User Focus: The thesis is to "build the best product for sports fans," underscoring a commitment to user experience and customer satisfaction.

• Innovation: As a fast-growing company in a dynamic industry, innovation in product features, technology (like AI), and business models is likely encouraged.

Collaboration Style:

• Cross-Functional Integration: Expect close working relationships with Product Managers, Engineers, Data Scientists, and Marketing specialists. Design work is not done in a silo.

• Data-Informed Discourse: Discussions and decisions are expected to be backed by data and user insights, fostering a rational and objective approach to problem-solving.

• Open Feedback Culture: Likely encourages constructive feedback during design reviews and team discussions to collectively elevate the product quality.

• Remote & In-Person Synergy: A blend of asynchronous communication for daily tasks and synchronous (virtual or in-person) sessions for strategic alignment, brainstorming, and team building.

📝 Enhancement Note: The "give a sh*t" value is a strong indicator of a culture that rewards passion and dedication. Candidates who are genuinely excited about sports, gaming, and building engaging products will likely thrive. The blend of remote work and in-person events requires adaptability and a commitment to both digital and physical team engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth Speed with Quality: The fast-paced environment and emphasis on growth may create pressure to iterate quickly, requiring the designer to maintain high standards for user experience and visual design.

• Complexity of Promotions: Designing intuitive experiences for complex promotional mechanics and rewards systems can be challenging, requiring clear communication and user empathy.

• Cross-Functional Alignment: Ensuring all stakeholders (Product, Eng, Data, Marketing, Promo Ops) are aligned on design strategy and execution in a remote setting requires strong communication and negotiation skills.

• Evolving AI Tools: Staying current with the rapid advancements in AI design tools and effectively integrating them into the workflow to drive efficiency and innovation.

• Remote Collaboration Nuances: Mastering effective communication and collaboration strategies in a virtual-first environment to foster strong team relationships and deliver impactful work.

Learning & Development Opportunities:

• Growth Design Mastery: Develop deep expertise in growth loops, user acquisition strategies, and retention tactics through hands-on experience in a high-growth environment.

• AI Design Integration: Become proficient in leveraging AI tools for design exploration, content generation, and workflow optimization, positioning yourself at the forefront of design technology.

• Industry Specialization: Gain in-depth knowledge of the sports betting, fantasy sports, and prediction market industries, understanding unique user behaviors and regulatory landscapes.

• Product Strategy Contribution: Opportunity to influence the product roadmap and contribute to strategic decisions based on design insights and user understanding.

• Mentorship & Leadership: Potential to mentor junior designers and take on leadership roles for significant product initiatives as the team and company grow.

📝 Enhancement Note: This role offers a unique opportunity to blend core product design skills with the strategic thinking of growth operations and the innovative application of AI. Candidates should view the challenges as opportunities for significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature specifically to drive user acquisition or retention. What was your process, and what were the results?"

• "How would you approach designing a new promotional campaign system that needs to feel exciting to users but also manageable for the operations team?"

• "Given Underdog's goal to be the 'best product for sports fans,' how would you ensure our growth and promotion features align with that mission?"

• "Walk us through your process for using data and user insights to inform and iterate on a design solution."

• "How do you balance rapid experimentation and iteration with maintaining a high standard of design quality and brand consistency?" Company & Culture Questions:

• "What excites you about Underdog's mission and its position in the sports tech market?"

• "How do you align with the 'give a sh*t' core value, and how would you demonstrate it in this role?"

• "Describe your ideal remote work environment and how you ensure effective collaboration with a distributed team."

• "What are your thoughts on the role of AI in product design, and how do you see yourself leveraging it at Underdog?"

• "How do you handle constructive feedback on your designs, especially from non-design stakeholders?" Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest case study that best demonstrates your ability to drive growth or design compelling promotions.

• Structure Your Narrative: For each case study, clearly outline: The Problem/Opportunity, Your Role & Process, Key Design Decisions & Rationale, Challenges Faced, and The Outcome/Results (quantified where possible).

• Showcase Collaboration: Highlight how you worked with Product, Engineering, Data, and Marketing.

• Explain Your "Why": Be ready to articulate the reasoning behind your design choices, especially how they address user needs and business objectives.

• Demo Interactivity: If presenting prototypes, ensure they are functional and clearly demonstrate the user flow and key interactions.

• AI Integration Showcase: If possible, point out specific aspects of your process or outcomes that were enhanced by AI tools.

📝 Enhancement Note: Interviewers will be looking for candidates who can think strategically about business goals, demonstrate a robust design process, and articulate their impact clearly. Emphasizing the unique aspects of growth and promotion design, along with AI utilization, will be key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-4 high-impact case studies that specifically highlight your experience in consumer mobile product design, growth strategies, and promotional mechanics. Ensure each case study clearly details your process, challenges, and measurable outcomes.

• Tailor Your Resume: Update your resume to emphasize your 5+ years of product design experience, specific achievements in growth/promotions, proficiency with design tools (especially Figma and AI tools), and cross-functional collaboration skills. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, clear articulation of your design process, and demonstrating how your work drove business impact. Be ready to discuss your approach to leveraging AI in design.

• Research Underdog: Familiarize yourself with Underdog's products, brand, and values. Understand their market position and the core thesis of building the "best product for sports fans." Consider how your design philosophy aligns with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.