Product Designer (Hybrid Barcelona)

📍 Job Overview

Job Title: Product Designer (Hybrid Barcelona)

Company: WIZELINE

Location: Barcelona, Spain

Job Type: Full-time

Category: Product Design / GTM Operations Support

Date Posted: 2026-09-15

Experience Level: Mid-Senior Level (4-7+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product design strategy and contribute to foundational platform patterns, ensuring scalable and cohesive user experiences.

• Navigate complex product landscapes with a high degree of autonomy, proactively identifying and solving design challenges.

• Lead cross-functional design initiatives, fostering collaboration and ensuring alignment across multiple product squads.

• Uphold and elevate design quality standards, pushing creative boundaries while prioritizing usability and accessibility.

• Make strategic design decisions that directly impact key business metrics over extended periods, leveraging data to inform and validate approaches.

📝 Enhancement Note: While the role is explicitly "Product Designer," its emphasis on "design strategy for your entire product," "contributing to basic platform patterns," "leading cross-team initiatives," and "making strategic design decisions that affect business metrics over multiple quarters" strongly suggests a role that interfaces heavily with Go-To-Market (GTM) strategies and operational excellence. This designer will likely be responsible for ensuring the product's design directly supports sales enablement, customer success, and overall business objectives, making it a critical GTM Operations support function.

📈 Primary Responsibilities

• Define and own the overarching design strategy for assigned product areas, translating business objectives into actionable design principles and user-centered solutions.

• Develop and maintain core platform design patterns (e.g., search, navigation, data visualization) that enhance consistency and efficiency across multiple products and teams.

• Lead and facilitate design efforts for complex, cross-team initiatives, ensuring seamless integration and coherent user experiences across organizational boundaries.

• Establish, communicate, and enforce design quality standards, including usability, accessibility, and aesthetic excellence, across the product portfolio.

• Collaborate closely with product management, engineering, and GTM teams to translate business requirements and user needs into intuitive and impactful product designs.

• Utilize data analytics, user research, and A/B testing to inform design decisions, measure the impact of design changes on key business metrics (e.g., engagement, retention, revenue), and iterate on solutions.

• Mentor and guide other designers within the product area, fostering their growth in craft excellence and strategic thinking through feedback, workshops, and structured programs.

• Actively contribute to the evolution of the company's design system and establish best practices for design documentation, handoff, and collaboration.

• Proactively identify and address design-related roadblocks, escalating only critical issues that require higher-level intervention.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level Product Designer role that requires significant strategic input and cross-functional leadership, aligning with GTM operational support. The emphasis on "business metrics," "ROI," and "platform evolution" underscores the need for a design leader who can connect design outcomes to tangible business results, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

• Formal training or certifications in design thinking, user experience methodologies, or related disciplines are advantageous. Experience:

• 4-7+ years of progressive experience in product design, with a strong emphasis on end-to-end product ownership and strategic design leadership.

• Proven track record of successfully designing and launching complex digital products or significant product areas.

• Experience working in agile development environments, collaborating closely with engineering and product management teams. Required Skills:

• Strategic Design Thinking: Ability to define product vision, establish design principles, and translate high-level business goals into scalable design solutions.

• Portfolio Excellence: A robust portfolio showcasing strategic design thinking at scale, demonstrating ownership of entire products, design system contributions, and measurable business impact across multiple quarters.

• Product Ownership: Demonstrated experience leading design for entire products, not just features, with a capacity to balance multiple stakeholder needs and navigate competing priorities across teams.

• Platform-Level Thinking: Proven ability to contribute to and leverage platform design patterns and frameworks that scale beyond individual products while maintaining coherence across diverse use cases.

• Design Craft & Systems Thinking: Mastery of modern design principles, user-centered design methodologies, and the ability to create scalable, maintainable design solutions within a design system context.

• Business Acumen & ROI Focus: Strong understanding of how design decisions impact business metrics such as engagement, retention, and revenue; ability to articulate and demonstrate the ROI of design initiatives.

• Ambiguity Navigation: Demonstrated ability to operate independently and make sound decisions in complex, uncertain, or ambiguous environments, defining direction when the path forward is not always clear.

• Leadership & Mentorship: Proven experience mentoring other designers, facilitating cross-functional workshops, and influencing stakeholders and teams without direct authority.

• Tool Proficiency (Figma): Expertise in modern design tools, particularly Figma, including proficiency in establishing best practices for component libraries, documentation, handoff, and collaborative workflows at scale.

• Accessibility & Inclusivity: Deep knowledge of accessibility standards (e.g., WCAG) and inclusive design practices, ensuring products are usable by all individuals, regardless of ability.

Preferred Skills:

• Experience with data visualization tools and techniques to effectively communicate complex information.

• Familiarity with AI/ML concepts and their application in product design.

• Experience contributing to or managing a design system.

• User research methodologies and ability to conduct user interviews and usability testing.

• Familiarity with A/B testing and experimentation frameworks.

• Experience working in a global, distributed team environment.

📝 Enhancement Note: The "Must-have Skills" list is extensive and clearly points to a senior role. The emphasis on "strategic design thinking at scale," "portfolio demonstrating strategic design thinking," and "business acumen with ability to connect design decisions to metrics" are critical for a role supporting GTM operations, as they require the designer to think beyond pure aesthetics and focus on how design drives business outcomes and supports sales enablement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Impact Demonstration: Showcase case studies that clearly articulate the problem, your strategic approach, the design solutions implemented, and, most importantly, the measurable business impact (e.g., increased conversion rates, improved user engagement, reduced churn, enhanced sales enablement). Quantify results wherever possible.

• End-to-End Product Ownership: Present projects where you owned the design strategy for an entire product or a significant product area, demonstrating your ability to manage complexity, define direction, and deliver cohesive user experiences.

• Design System Contribution: Include examples of contributions to design systems, platform patterns, or reusable components, illustrating how you ensured consistency and scalability across multiple features or products.

• Ambiguity & Problem-Solving: Highlight projects where you navigated significant ambiguity, defined unclear requirements, or solved complex design challenges independently, showcasing your problem-solving process and strategic decision-making.

• Cross-Functional Collaboration: Detail instances where you led or significantly contributed to cross-team initiatives, demonstrating your ability to align with product management, engineering, and GTM stakeholders.

Process Documentation:

• Workflow Design & Optimization: Present examples of how you have mapped out user flows, identified pain points, and designed optimized workflows that improve efficiency and user satisfaction.

• System Implementation Standards: Showcase your understanding of how to implement designs within development workflows, including effective handoff processes, collaboration with engineers, and adherence to technical constraints.

• Measurement & Performance Analysis: Demonstrate how you use data, analytics, and user feedback to measure the performance of your designs, iterate on solutions, and drive continuous improvement. This includes showing how you would build or interpret dashboards related to product usage and business impact.

📝 Enhancement Note: The portfolio requirements are highly specific to demonstrating strategic impact and business acumen, which are crucial for a role that supports GTM operations. The emphasis on "measurable business impact," "ROI," and "strategic design thinking at scale" directly aligns with the operational needs of a GTM function.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Product Designer with 4-7+ years of experience in a major European tech hub like Barcelona, and considering Wizeline's global presence and focus on AI technology, a competitive salary range would likely be between €50,000 - €75,000 annually.

• This range is estimated considering factors such as cost of living in Barcelona, the demand for skilled product designers in the tech sector, and the senior level of the role. Actual compensation will be determined by the candidate's specific experience, qualifications, and performance during the interview process. Benefits:

• Competitive Compensation & Total Rewards: Including base salary, potential bonuses, and stock options where applicable.

• Comprehensive Health & Wellness: Robust health insurance plans, wellness programs, and mental health support.

• Financial Security: Savings and retirement plans designed to support long-term financial well-being.

• Global Mobility & Flexibility: Opportunities for international assignments and a flexible work policy that supports a hybrid work model.

• Continuous Learning & Development: Access to WizeAcademy for continuous learning, training programs, and free certifications in cloud technologies and coding languages.

• Work-Life Balance & Engagement: Opportunities for social engagement through happy hours, gaming tournaments, sports activities, and a supportive work environment.

Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week.

• The hybrid work policy allows for flexibility in how and where these hours are worked, with an expectation of presence in the Barcelona office for collaborative sessions and team events as needed.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Product Designer with this experience level in a major European city. Wizeline's benefits package is quite comprehensive, particularly the emphasis on continuous learning and global opportunities, which are attractive to ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global AI-centric Technology Solutions Provider, focused on developing AI-powered digital products and platforms. This involves partnering with clients to leverage data and AI for market acceleration and business transformation.

Company Size: Nearly 2,000 employees globally. This mid-to-large size indicates a company with established processes and resources, yet still agile enough to foster innovation and individual impact. For operations professionals, this means opportunities for both structured process improvement and direct influence on GTM strategies.

Founded: Wizeline was founded with a vision to create a global community of innovators, emphasizing growth, collaboration, and impact through technology. This foundation suggests a forward-thinking and employee-centric organizational philosophy.

Team Structure:

• Product Design Team: Likely consists of specialized designers focusing on different product areas, design systems, and potentially UX research. The structure will involve reporting lines to a Design Lead or Director.

• Cross-Functional Triads: The description mentions "your Triad" (likely Product Manager, Engineering Lead, and Designer), indicating a common agile structure where product development is managed by a core cross-functional team. This fosters strong collaboration and shared ownership.

• GTM Collaboration: Designers will collaborate closely with Sales, Marketing, and Customer Success teams to ensure product designs effectively support Go-To-Market strategies, sales enablement, and customer adoption.

Methodology:

• AI-Centric Development: A strong focus on leveraging Artificial Intelligence and data science in product development.

• Agile & Iterative: The mention of "triads" and product development cycles implies an agile methodology with iterative design and development processes.

• Data-Driven Decision Making: Emphasis on using data, research, and business metrics to inform design and product strategy.

• Design Systems & Platform Thinking: A commitment to building scalable, consistent, and reusable design components and patterns.

Company Website: https://www.wizeline.ai/

📝 Enhancement Note: Wizeline's AI focus and global scale present a unique environment for operations professionals. The emphasis on "growth, collaboration, and impact" suggests a culture that values innovation and employee development, which is critical for GTM functions that need to adapt quickly to market changes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior career stage. It requires not just execution but also strategic leadership, ownership of complex product areas, and the ability to mentor junior designers. For someone interested in GTM operations, this role offers a pathway to influence how products are brought to market and supported, bridging design strategy with business objectives.

Reporting Structure: The designer will likely report to a Design Manager or Director. They will work within cross-functional "triads" (Product Manager, Engineering Lead, Designer) and collaborate extensively with GTM teams (Sales, Marketing, Customer Success). This structure provides exposure to various facets of the business and strategic decision-making processes.

Operations Impact: The role's impact on GTM operations is significant. By owning design strategy and influencing platform patterns, the designer ensures that the product is not only user-friendly but also aligns with sales enablement needs, customer success workflows, and overall business revenue goals. Their ability to connect design decisions to business metrics directly supports the operational efficiency and effectiveness of GTM functions.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven product design, specific industry verticals, or advanced design system management.

• Leadership Track: Progress into Lead Designer, Design Manager, or Director roles, with increased responsibility for team management, strategy, and cross-departmental initiatives.

• GTM Strategy Influence: Transition into roles with a stronger focus on GTM operations, product marketing, or strategic partnerships, leveraging design expertise to drive market success.

• Cross-Disciplinary Learning: Utilize Wizeline Academy and other company resources to gain certifications and skills in areas like cloud technologies, coding, or AI, broadening career horizons.

• Global Mobility: Explore opportunities to work on projects or teams in different Wizeline locations.

📝 Enhancement Note: The growth opportunities highlight how a senior product design role can serve as a stepping stone into more operationally focused GTM leadership roles, especially within a tech-forward company like Wizeline.

🌐 Work Environment

Office Type: Hybrid work environment. This means employees are expected to work from the Barcelona office for a portion of their work week, with the flexibility to work remotely for the remainder. This setup aims to balance in-person collaboration and team cohesion with individual flexibility and autonomy.

Office Location(s): Barcelona, Spain. This vibrant city offers a dynamic tech scene and a high quality of life, making it an attractive location for professionals. Specific office details would be shared during the interview process, but expect a modern workspace designed to foster collaboration.

Workspace Context:

• Collaborative Spaces: The office will likely feature open workspaces, meeting rooms, and collaboration zones designed to facilitate interaction between designers, product managers, engineers, and GTM teams.

• Tools & Technology: Access to industry-standard design software (especially Figma), collaboration tools, and company-provided hardware.

• Team Interaction: Regular opportunities for in-person team meetings, design critiques, workshops, and social events, fostering a strong sense of community and shared purpose.

Work Schedule:

• Standard full-time hours (approximately 40 hours/week) are expected.

• The hybrid model offers flexibility, allowing individuals to balance their work commitments with personal needs, while ensuring key collaborative periods are met in the office.

📝 Enhancement Note: The hybrid nature of the role in a city like Barcelona is a significant draw. For operations roles, the ability to collaborate effectively in person while maintaining flexibility is key to balancing process efficiency with team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements. Be prepared to discuss your design philosophy and career aspirations.

• Portfolio Presentation & Discussion: A dedicated session where you will present 2-3 case studies from your portfolio, focusing on strategic thinking, process, problem-solving, and measurable impact. Expect in-depth questions about your decision-making and collaboration.

• Cross-Functional Interviews: Interviews with potential peers (other designers), cross-functional partners (Product Managers, Engineers), and hiring managers. These will assess your technical skills, collaboration style, and cultural fit.

• Design Challenge/Workshop: You may be asked to complete a design exercise or participate in a simulated workshop to evaluate your problem-solving approach, design craft, and ability to articulate your thought process under pressure. This could involve a design critique or a hypothetical product problem.

• Final Interview: A conversation with senior leadership to discuss your overall fit with Wizeline's culture, values, and long-term vision.

Portfolio Review Tips:

• Focus on Strategic Impact: For each case study, clearly articulate the business problem, your strategic approach, the design solutions, and quantifiable results. Use metrics to demonstrate ROI and business impact.

• Show, Don't Just Tell: Visually present your process, from initial research and wireframing to high-fidelity mockups and prototypes. Explain why you made specific design decisions.

• Highlight Ambiguity & Leadership: Select projects that showcase your ability to navigate complex problems, work autonomously, and lead initiatives or mentor others.

• Tailor to Wizeline: Research Wizeline's products, AI focus, and company values. Frame your case studies to highlight how your skills and experience align with their mission and operational needs.

• Conciseness and Clarity: Prepare a concise narrative for each case study, ensuring you can deliver your presentation within the allotted time.

Challenge Preparation:

• Understand the Business Context: If given a design challenge, quickly identify the business goals and user needs. Think about how your solution will impact key metrics.

• Structure Your Approach: Outline your steps: problem definition, research/assumption gathering, ideation, solutioning, and validation.

• Communicate Your Thinking: Articulate your assumptions, rationale, and trade-offs clearly. Explain why you are choosing a particular path.

• Embrace Constraints: Be prepared to work within potential constraints (e.g., time, technical limitations) and demonstrate how you would adapt.

📝 Enhancement Note: The interview process emphasizes strategic thinking and measurable impact, which are crucial for a role that supports GTM operations. Preparing case studies that highlight business acumen and cross-functional collaboration will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management. Expect to demonstrate advanced proficiency.

• Prototyping Tools: Proficiency in Figma's prototyping features or other tools like InVision, Axure, or ProtoPie for interactive mockups.

• Design System Management Tools: Experience with tools and methodologies for building, maintaining, and scaling design systems.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for interpreting data and presenting insights.

• Product Analytics Platforms: Exposure to platforms like Mixpanel, Amplitude, or Google Analytics for understanding user behavior and product performance.

• A/B Testing Platforms: Experience with tools like Optimizely or VWO for conducting experiments and optimizing designs based on data.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a primary design tool, understanding how design impacts user journeys within CRM and sales enablement platforms is beneficial.

• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering teams.

• Collaboration Suites: Tools like Slack, Microsoft Teams for communication and real-time collaboration.

📝 Enhancement Note: While the core tools are design-focused, the mention of analytics and CRM systems hints at the role's connection to business operations and GTM functions, where understanding data and user journeys within these systems is vital for impactful design.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for design outcomes, from strategy to execution, and their impact on business metrics. This aligns with GTM principles of accountability.

• Innovation: Continuously seeking new ways to leverage AI and technology to solve user problems and drive business transformation. This fosters a proactive approach to GTM challenges.

• Community: Fostering a collaborative and supportive environment where knowledge is shared, and collective success is prioritized. Essential for effective cross-functional GTM collaboration.

• Inclusivity: Designing products that are accessible and usable by everyone, reflecting a commitment to diverse user needs. This also extends to inclusive team dynamics.

• Impact: A strong focus on delivering tangible results that positively affect business metrics and client success, a core tenet of GTM operations.

Collaboration Style:

• Cross-Functional Integration: Active collaboration with Product Management, Engineering, and GTM teams (Sales, Marketing, Customer Success) to ensure alignment and shared understanding of goals.

• Data-Driven Dialogue: Discussions and decision-making are heavily informed by data, user research, and business performance metrics.

• Constructive Feedback Culture: Openness to giving and receiving feedback on designs and processes to drive continuous improvement and elevate quality.

• Agile & Iterative: A flexible and adaptable approach to design and development, embracing iteration based on feedback and performance data.

📝 Enhancement Note: The emphasis on "impact" and "ownership" strongly resonates with the core principles of GTM operations, where measurable results and accountability are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product Specificity with Platform Consistency: Ensuring that unique product needs are met while adhering to broader platform design standards and contributing to scalable patterns. This requires strong negotiation and strategic alignment skills.

• Navigating Ambiguity in AI Product Development: Working with nascent AI technologies where user behaviors and best practices are still evolving, requiring adaptive design strategies.

• Demonstrating ROI for Design: Clearly articulating and proving the business value and ROI of design initiatives, especially in complex AI-driven product areas.

• Leading Cross-Team Initiatives: Orchestrating design efforts across multiple squads or departments, requiring effective communication, influence, and stakeholder management.

Learning & Development Opportunities:

• AI & Machine Learning: Opportunities to deepen understanding and application of AI in product design through Wizeline Academy and project work.

• Advanced Design Systems: Further development in creating and managing robust, scalable design systems that support a growing product portfolio.

• GTM Strategy Integration: Gaining deeper insights into sales, marketing, and customer success operations through cross-functional collaboration, potentially leading to specialized GTM design roles.

• Leadership Development: Structured programs and mentorship to hone leadership, strategic thinking, and team management skills.

• Industry Conferences & Certifications: Access to industry events and certifications to stay at the forefront of design and technology trends.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of working with AI products and the potential for this role to evolve into more strategically aligned GTM operational functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the design strategy for an entire product. What was your process, what challenges did you face, and what was the business impact?" (Focus on strategic ownership, problem-solving, and quantifiable results.)

• "How do you balance individual product needs with the requirements of a broader platform or design system? Provide an example of a platform pattern you contributed to and its impact." (Highlight platform thinking and scalability.)

• "Walk us through a project where you had to navigate significant ambiguity. How did you define direction and drive progress?" (Demonstrate your ability to operate independently and create structure.)

• "How do you measure the success of your designs, and how do you connect design decisions to business metrics like revenue or engagement?" (Emphasize business acumen and data-driven validation.) Company & Culture Questions:

• "What interests you about Wizeline, specifically our AI-centric approach and our values of ownership, innovation, community, and inclusivity?" (Research Wizeline's mission, products, and culture.)

• "How would you approach mentoring junior designers within your product area?" (Showcase leadership and team development skills.)

• "Describe your experience working in a hybrid environment and collaborating with cross-functional teams. How do you ensure effective communication and alignment?" (Highlight collaboration and adaptability.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your strategic approach, the solutions, and the quantifiable outcomes.

• Emphasize Business Impact: Use metrics to demonstrate how your design work drove key business objectives (e.g., increased conversion, improved retention, enhanced sales enablement).

• Showcase Your Process: Visually present your thought process, including research, ideation, iteration, and collaboration with stakeholders.

• Be Ready for Deep Dives: Anticipate questions about your decision-making, trade-offs, challenges, and how you measured success.

• Tailor to GTM: If possible, frame your examples to show how your design work supported broader GTM goals or improved operational efficiency for sales/marketing/success teams.

📝 Enhancement Note: The suggested interview questions and portfolio strategy emphasize the critical GTM-aligned aspects of the role: strategic impact, business acumen, and cross-functional collaboration.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Wizeline careers page.

• Portfolio Customization: Ensure your portfolio prominently features case studies that demonstrate strategic design thinking, end-to-end product ownership, and measurable business impact. Tailor your selection to highlight experience relevant to AI-driven products and cross-functional collaboration.

• Resume Optimization: Update your resume to clearly articulate your years of experience, key responsibilities, and achievements, using keywords from the job description such as "design strategy," "platform patterns," "Figma," "business metrics," and "mentoring." Quantify your accomplishments whenever possible.

• Interview Preparation: Thoroughly prepare for each stage of the interview process, focusing on articulating your design process, strategic rationale, and impact. Practice presenting your portfolio case studies with a focus on business outcomes and GTM alignment.

• Company Research: Deeply research Wizeline's products, AI initiatives, company culture, and values. Understand their market position and how your design expertise can contribute to their strategic goals and operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---