Product Designer L2/Senior - CEG (Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Product Designer L2/Senior - CEG (Bangkok - Based, Relocation Provided)

Company: Agoda

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Product Design / User Experience (UX)

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the discovery and execution of customer self-service tools within the Customer Experience Group (CEG) to significantly reduce booking friction and enhance guest satisfaction.

• Collaborate closely with product managers, engineers, researchers, and cross-functional partners to define product requirements and deliver innovative solutions for a global audience.

• Act as a strategic leader, envisioning and implementing customer-centric experiences that seamlessly integrate design, business objectives, content, and technology across Agoda's product family.

• Champion design cohesion and consistency, ensuring a unified and intuitive user experience across a growing portfolio of products and features.

📝 Enhancement Note: This role is specifically within the Customer Experience Group (CEG) Consumer team, focusing on self-service tools for customers resolving booking issues. The "L2/Senior" designation implies a need for leadership in design direction, execution, and strategic thinking, beyond individual contribution. The hybrid model suggests a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Lead discovery phases for new product features and enhancements, translating user needs and business goals into actionable product requirements.

• Design and prototype sophisticated user flows and customer journeys, meticulously crafting detailed interactions that optimize the user experience.

• Conduct user research and testing on prototypes and hypotheses to gather critical feedback, informing design iterations and strategic decisions.

• Present design work, process, and rationale clearly and persuasively to peers, leadership, and cross-functional stakeholders, both asynchronously and in-person.

• Participate actively in design critiques, workshops, and team meetings, contributing to a collaborative and feedback-driven design culture.

• Document design processes and decisions thoroughly, providing clear rationale for choices made to ensure alignment and knowledge sharing.

• Champion and maintain UX design cohesion and consistency across Agoda's diverse product ecosystem, fostering a unified brand experience.

• Serve as a strategic leader, developing a clear vision for implementing customer-centric experiences that align design, business, content, and technology.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic leadership and hands-on design execution, typical for a Senior Product Designer. The need to "Think and write about your process and detailing your decisions" highlights the importance of strong communication and documentation skills in design justification.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior roles. A strong portfolio can often substitute for formal education.

Experience: 5+ years of full-time experience as a UX/Interaction Designer for digital or web-based products, with a strong preference for in-house design experience.

Required Skills:

• Proven expertise in UX Design and Interaction Design principles and best practices.

• Demonstrated experience in crafting sophisticated user flows and customer journeys.

• Ability to think and design at a system level, considering the interconnectedness of product features.

• Strong skills in user research, usability testing, and translating insights into design decisions.

• Proficiency in prototyping tools (e.g., Figma, Sketch, Adobe XD) for creating interactive mockups.

• Experience leading discovery and ideation workshops with cross-functional teams.

• Excellent soft skills including active listening, negotiation, and decisive problem-solving.

• Ability to manage multiple priorities and deliver successfully in a fast-paced, dynamic environment.

• Strong written and verbal communication skills for articulating design rationale and presenting work. Preferred Skills:

• Experience within the travel or e-commerce industry, specifically with booking platforms.

• Familiarity with A/B testing methodologies and data analysis to inform design.

• Experience contributing to design systems and maintaining design consistency.

• Understanding of front-end development principles to facilitate collaboration with engineers.

• Leadership experience in mentoring junior designers or guiding design initiatives.

📝 Enhancement Note: The requirement for "5+ years of full-time experience" and the emphasis on "strategic leadership" and "system-level thinking" clearly position this as a Senior Product Designer role. The preference for in-house experience suggests the company values candidates who understand product development cycles within an organization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of projects demonstrating end-to-end product design lifecycle, from discovery to launch.

• Include case studies that highlight your process for defining product requirements, conducting user research, and iterating on designs based on feedback.

• Present examples of complex user flows and customer journeys you have designed, illustrating your ability to craft sophisticated interactions.

• Demonstrate your capability for system-level thinking, showing how your designs integrate into a larger product ecosystem and maintain consistency.

• Clearly articulate your decision-making process, explaining the rationale behind your design choices, supported by data and user insights. Process Documentation:

• Detail your approach to discovery phases, including methodologies for user interviews, competitive analysis, and stakeholder workshops.

• Illustrate your prototyping and user testing methods, explaining how you gather and utilize feedback to refine designs.

• Provide examples of how you have contributed to or maintained design systems and ensured UX consistency across multiple features or products.

• Showcase how you translate quantitative and qualitative insights into concrete design solutions.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it's the primary method for demonstrating the required skills in strategic thinking, system design, and user-centric problem-solving. The emphasis on process documentation within the portfolio is key for senior roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in a major metropolitan area like Bangkok, and considering Agoda's status as a global tech company, a competitive salary range is estimated between 1,500,000 - 2,500,000 THB per year (approximately $40,000 - $68,000 USD). This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Relocation assistance provided for candidates moving to Bangkok.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and public holidays.

• Opportunities for professional development, including training and conference attendance.

• Access to Agoda's employee discount programs for travel bookings.

• Modern office facilities and a collaborative work environment.

• Potential for performance-based bonuses or stock options.

Working Hours: Standard full-time working hours are typically around 40 hours per week, with flexibility often provided within a hybrid work model. Specific team needs may occasionally require adjustments.

📝 Enhancement Note: Salary estimation is based on general market data for Senior Product Designers in Southeast Asia's tech hubs and Agoda's positioning. Relocation assistance is a significant benefit for this role, indicating the company's commitment to attracting international talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) and E-commerce, part of the broader travel technology sector. Agoda operates within a highly competitive global market, driven by data, technology, and customer experience innovation.

Company Size: Over 7,000 employees globally, indicating a large, established, yet agile organization with significant resources and reach.

Founded: 2005, with a history of growth and innovation, now part of Booking Holdings, providing stability and a strong market presence.

Team Structure:

• The CEG Consumer team is a dedicated unit focused on customer self-service tools, likely comprising Product Managers, Designers, Engineers, and Researchers.

• Designers work within squads, typically consisting of 6-8 engineers, a product manager, and other cross-functional partners, fostering close collaboration.

• The reporting structure likely involves a Design Lead or Head of Design overseeing the design function within CEG or broader product teams. Methodology:

• Data and technology are central to Agoda's culture, driving curiosity and innovation in product development.

• A strong emphasis is placed on user-centric design, utilizing both quantitative and qualitative data to inform decisions.

• Agile development methodologies are likely employed to ensure rapid iteration and responsiveness to market changes.

• Cross-functional collaboration is a key aspect, with design integrated early and continuously in the product development lifecycle.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's culture is characterized by its data-driven approach, passion for travel, and global outlook. The emphasis on innovation and customer experience is paramount, making this a dynamic environment for product designers.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer (L2). This level signifies a designer who is not only proficient in execution but also capable of strategic leadership, influencing product direction, and mentoring others. They are expected to own significant product areas and drive complex initiatives.

Reporting Structure: The Product Designer will report to a Design Lead or Manager within the CEG or broader Product organization. They will work closely with Product Managers and Engineering Leads within their squad.

Operations Impact: This role has a direct impact on the customer experience by improving self-service tools, which can lead to increased customer satisfaction, reduced support costs, higher conversion rates, and greater loyalty. Strategic contributions can influence the overall product strategy for customer issue resolution.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX, such as user research, design systems, or accessibility.

• Leadership: Progress to a Lead Product Designer, Design Manager, or Head of Design roles, managing teams and setting design strategy.

• Cross-functional Mobility: Transition into Product Management or other strategic roles within the company.

• Skill Development: Continuous learning through workshops, conferences, and internal training programs focused on emerging design trends and technologies.

📝 Enhancement Note: The "L2/Senior" designation indicates a clear path for growth beyond individual contribution, with opportunities for leadership and strategic influence within Agoda's product organization.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work with in-office collaboration. Agoda's offices are designed to foster collaboration and innovation.

Office Location(s): Primarily based in Bangkok, Thailand, with relocation assistance provided. Agoda has offices in numerous global cities, suggesting a connected international network.

Workspace Context:

• The workspace is designed to be collaborative, with opportunities to interact with designers, engineers, product managers, and researchers.

• Access to modern design tools and technologies is expected to support efficient workflow and creativity.

• The environment encourages a blend of focused individual work and dynamic team collaboration sessions.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The hybrid model allows for a balance between personal needs and team collaboration requirements, essential for iterative design processes.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work approach, balancing flexibility with the need for in-person collaboration crucial for design workshops and team alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications and cultural fit.

• Portfolio Review: Presentation of your portfolio to design leadership and/or peers, focusing on key projects, design process, and impact. Be prepared to discuss your rationale and decision-making.

• Design Challenge: A practical exercise, potentially a case study or a take-home assignment, to evaluate your problem-solving skills, design thinking, and execution capabilities.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess collaboration skills and understanding of technical constraints.

• Leadership Interview: Final discussion with senior management to evaluate strategic thinking, leadership potential, and overall fit with Agoda's culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best represent your senior-level capabilities, focusing on complexity, impact, and your end-to-end process.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (discovery, ideation, design, testing, iteration), the solutions you proposed, and the measurable outcomes or impact. Use visuals effectively.

• Highlight System Thinking: Showcase how your designs fit into a larger product ecosystem and contribute to overall consistency.

• Demonstrate Leadership: If applicable, include projects where you led initiatives, mentored others, or influenced strategic direction.

• Be Prepared for Questions: Anticipate questions about your decision-making, trade-offs, challenges faced, and how you collaborate with technical and business stakeholders.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Agoda's products and target users to inform your approach.

• Focus on Process: Clearly outline your design process, even for a hypothetical scenario. Explain your assumptions and how you would validate them.

• Prioritize and Justify: Demonstrate your ability to prioritize features and make reasoned decisions, explaining the trade-offs involved.

• Practice Presentation: Rehearse your presentation to ensure clarity, conciseness, and confidence, especially when explaining complex design decisions or strategic rationale.

📝 Enhancement Note: The explicit mention of "Hiring Process Guidelines" on the Agoda careers site suggests candidates should thoroughly review this resource for specific preparation advice. The portfolio review is a critical component, requiring a structured and impactful presentation of work.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (proficiency in at least one is essential).

• Collaboration: Jira, Confluence, Slack, Miro (for workshops and team communication).

• User Research & Testing: Tools like UserTesting.com, Maze, or internal Agoda platforms.

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and performance metrics.

• Ability to interpret data to inform design decisions and measure impact.

CRM & Automation: While not directly a CRM role, understanding how user data flows from customer interactions into CRM or support systems can be beneficial for context. Familiarity with systems that manage customer feedback and support tickets is advantageous.

📝 Enhancement Note: Proficiency in modern design and collaboration tools is a baseline requirement. The ability to leverage data analytics to inform design is increasingly critical for product designers, especially in data-centric companies like Agoda.

👥 Team Culture & Values

Operations Values:

• Motivation & Optimism: A positive attitude and drive to achieve goals, especially in a fast-paced environment.

• Quality: A commitment to delivering high-quality, user-centric designs that meet business objectives.

• Integrity: Upholding ethical standards in design and decision-making.

• Curiosity: A continuous desire to learn, explore new ideas, and understand user needs deeply.

• Data-Driven Approach: Utilizing data and insights to guide design decisions and measure success.

• Efficiency: Striving for streamlined processes and effective solutions that optimize user experience and business outcomes.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with product managers, engineers, researchers, and other stakeholders to achieve shared goals.

• Constructive Feedback: Giving and receiving feedback with kindness and candor, fostering a culture of continuous improvement.

• Shared Ownership: Contributing to a team environment where everyone feels responsible for the product's success.

• Open Communication: Maintaining transparent and effective communication channels within the team and across departments.

📝 Enhancement Note: Agoda's stated values emphasize a proactive, quality-focused, and collaborative culture. Designers are expected to be team players who are motivated by impact and data, while also maintaining a positive and curious outlook.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of designing for diverse user needs while ensuring alignment with Agoda's business objectives and technical constraints.

• Global Scalability: Designing solutions that cater to a wide range of international users with varying cultural contexts and technical access.

• Pace of Innovation: Keeping pace with rapid technological advancements and market trends in the highly competitive travel industry.

• Ambiguity Tolerance: Thriving in an environment that may present ambiguous problems, requiring strong critical thinking and problem-solving skills to define solutions.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like UX strategy, design systems, accessibility, or advanced prototyping.

• Industry Exposure: Participation in industry conferences, workshops, and webinars to stay abreast of the latest trends and best practices.

• Mentorship: Access to experienced design leaders and peers for guidance and career development.

• Leadership Training: Programs designed to enhance leadership capabilities, strategic thinking, and team management.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-growing tech companies, particularly in the travel sector. These challenges also represent significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer journey you designed. What were the key challenges, your approach, and the outcome?" (Focus on process, user-centricity, and impact).

• "How do you balance user needs with business objectives and technical limitations when designing a feature?" (Demonstrate strategic thinking and negotiation skills).

• "Tell us about a time you had to influence stakeholders with differing opinions on a design decision. How did you approach it?" (Highlight communication, negotiation, and leadership).

• "How do you ensure design consistency across a growing product suite? Discuss your experience with design systems." (Showcase system thinking and practical implementation). Company & Culture Questions:

• "What excites you about Agoda and the travel industry?" (Research company values, mission, and market position).

• "How do you contribute to a positive and collaborative team culture?" (Align your responses with Agoda's stated values).

• "Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration?" (Address communication strategies and teamwork).

• "How do you stay updated on the latest design trends and technologies?" (Showcase continuous learning and curiosity). Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, starting with an overview of Agoda and the CEG team, then diving into your selected case studies.

• Focus on Impact: Quantify the results of your work whenever possible (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Explain Your 'Why': Clearly articulate the reasoning behind your design decisions, linking them back to user research, business goals, or strategic objectives.

• Be Engaging: Practice your delivery to be confident, articulate, and enthusiastic. Be prepared to answer questions thoughtfully and collaboratively.

• Showcase Process, Not Just Pixels: Emphasize your thought process, the challenges you overcame, and how you iterated based on feedback.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership potential, strong communication skills, and a deep understanding of user-centered design principles, all within the context of Agoda's business and culture.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize your Resume: Tailor your resume to highlight the 5+ years of relevant experience, focusing on UX/Interaction Design, product discovery, system thinking, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant case studies demonstrating your senior-level capabilities, and clearly articulates your design process and impact.

• Research Agoda: Familiarize yourself with Agoda's products, mission, values, and recent news to better understand their market position and challenges.

• Practice Interview Responses: Prepare for common design interview questions, focusing on behavioral examples, strategic thinking, and your approach to problem-solving, as outlined in the "Interview Preparation" section.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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