Senior Product Designer - B2B Platform

📍 Job Overview

Job Title: Senior Product Designer - B2B Platform

Company: Too Good To Go

Location: København, Hovedstaden, Denmark

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-13T15:54:58

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic evolution of the MyStore partner platform, focusing on a significant shift towards self-service capabilities for business partners.

• Lead end-to-end product design processes, from initial discovery and user research to the successful shipment of features and improvements.

• Champion a partner-first design philosophy, creating intuitive and simple experiences that reduce cognitive load for busy store owners and employees managing operational complexities.

• Collaborate closely with Product Management and Engineering teams, leveraging AI-enabled workflows and custom prototyping setups to accelerate design thinking and validation.

• Contribute to the development and adherence of design standards, including contributions to Pantry, the company's unified design system, ensuring consistency and scalability across markets.

📝 Enhancement Note: This role is positioned within a B2B platform context, specifically focusing on a partner-facing web application. The emphasis on "self-service transformation" and "reducing cognitive load" for busy store owners indicates a need for practical, workflow-integrated design solutions rather than purely aesthetic or conceptual work. The mention of AI-enabled workflows and specific tools like Claude Code and Cursor suggests a forward-thinking design team that values efficiency and advanced tooling.

📈 Primary Responsibilities

• Own and execute the design strategy for the MyStore platform's self-serve transformation, shaping user experiences for onboarding, supply management, and performance analytics.

• Conduct user research, analyze Amplitude insights, and gather feedback to identify friction points and opportunities for platform improvement and innovation.

• Translate complex operational needs into clear, intuitive, and scalable design solutions that align with the company's partner-first approach.

• Define and contribute to design standards and guidelines, ensuring consistency and maintainability across the product suite, including contributions to the Pantry design system.

• Actively participate in and lead design critiques, fostering a culture of continuous improvement and high craft within the design team.

• Collaborate with engineers to ensure high-fidelity execution of designs, providing clear specifications and prototypes.

• Communicate design rationale, strategic thinking, and business impact effectively to stakeholders during product reviews.

• Co-own and help shape the practice of integrating AI into design discovery, exploration, and validation processes.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for strategic ownership and influence. The emphasis on "end-to-end product design from discovery through shipped outcomes" and "owning design strategy" indicates that this role requires more than just execution; it demands strategic thinking, problem decomposition, and a clear understanding of business objectives and user needs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design thinking is paramount.

Experience: Approximately 5-10 years of professional experience in product design, with a significant portion focused on B2B platforms or marketplace environments.

Required Skills:

• Deep expertise in product design principles and best practices, with a keen eye for detail and a focus on user experience.

• Proven ability to develop and execute design strategy for complex digital products, particularly in a B2B or marketplace context.

• Strong systems thinking skills, with the capacity to design for an ecosystem and understand ripple effects across different user groups or platform components.

• Proficiency in user research methodologies, data analysis (e.g., using Amplitude), and translating insights into actionable design decisions.

• Experience with prototyping tools and a builder's mentality, eager to collaborate closely with engineers and test ideas through rapid prototyping.

• Demonstrated ability to simplify complex workflows and reduce cognitive load for users facing operational challenges.

• Excellent communication and presentation skills, capable of articulating design rationale and strategic impact to cross-functional teams and stakeholders.

Preferred Skills:

• Experience with AI-enabled design workflows, including tools like Claude Code and Cursor, for discovery, exploration, and prototyping.

• Contribution to or experience with unified design systems (e.g., Pantry).

• Motion/animation design background to enhance user experience.

• Experience in the food waste reduction or social impact sector.

📝 Enhancement Note: The required skills emphasize a blend of strategic thinking, hands-on craft, and collaborative prowess. The "Builder at Heart" and "Systems Thinking" requirements are particularly important, suggesting a need for a designer who is not afraid to get their hands dirty and understands the interconnectedness of a platform like MyStore. The mention of specific AI tools indicates a preference for candidates who are adaptable and embrace new technologies in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 significant projects that demonstrate end-to-end product design ownership, ideally in B2B or marketplace contexts.

• For each project, clearly articulate your specific role and contributions, especially in driving design strategy and influencing product direction.

• Highlight instances where you simplified complex operational workflows or reduced cognitive load for users.

• Include examples of how you leveraged user research, data insights (e.g., Amplitude), and systems thinking to inform your design decisions.

• Demonstrate your ability to collaborate effectively with product managers and engineers, showcasing how you translated requirements into shipped features.

Process Documentation:

• Detail your approach to user research, including methods for identifying user needs and pain points within operational contexts.

• Explain your process for translating research findings and product requirements into intuitive and scalable user interfaces.

• Describe how you contribute to or utilize design systems to ensure consistency and efficiency in your design work.

• Illustrate your collaboration process with engineering teams, including how you hand off designs and provide support during implementation.

• Showcase any experience with AI-assisted design workflows, explaining how these tools were integrated into your process.

📝 Enhancement Note: The portfolio is crucial for this role. The emphasis on "showing personality," "work you've owned," and "the part you played in leading projects" indicates that candidates should present a curated selection of their best work, focusing on impact and their strategic involvement, rather than just a collection of UI mockups. Demonstrating problem-solving skills through case studies is essential.

💵 Compensation & Benefits

Salary Range:

Given the Senior Product Designer title, the location in Copenhagen, Denmark, and the hybrid work arrangement in a fast-growing B Corp social impact company, a competitive salary range is expected. Based on industry benchmarks for Senior Product Designers in major European tech hubs and considering the cost of living in Copenhagen, an estimated annual salary range for this role would be between DKK 550,000 - DKK 750,000 (approximately €73,500 - €100,500). This range accounts for experience level, the strategic nature of the role, and the company's positive impact mission.

Benefits:

• Work Flexibility:

  • Hybrid working model, allowing for a mix of office and remote work.
  • Option to work from home or abroad.
  • Extra parental leave provisions beyond local legislation.
  • Additional days off for significant life events.
  • Option to take an extra week of unpaid leave.

• Health & Well-being:

  • Health insurance.
  • Pension plans (subject to country of employment).

• Community & Culture:

  • Regular social events (e.g., summer and winter parties).
  • Fully equipped kitchens with coffee and snacks.
  • Monthly free "Surprise Bag" from partner stores.
  • Paid volunteer time through the Shareback program.
  • Access to Employee Resource Groups (Women in the Workplace, P.R.I.D.E., People of Colour, Functionally Diverse).

• Professional Development: Working Hours:

  • Opportunities for personal and professional growth in a fast-paced scale-up environment. The role is full-time, with an expected standard working week of approximately 40 hours. The hybrid model allows for flexibility in structuring these hours, balancing core collaboration times with individual focus work.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar senior design roles in Copenhagen and other European tech hubs. Factors considered include the seniority of the position, the company's B Corp status (often associated with competitive, mission-aligned compensation), and the specific benefits package offered, which indicates a commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS/Marketplace), Environmental & Sustainability, Food Tech. Too Good To Go operates in a unique intersection of technology, food supply chain management, and social impact, aiming to combat food waste on a global scale.

Company Size: 1,350+ colleagues across 21 countries. This indicates a well-established but still agile scale-up environment, offering opportunities for significant impact and growth.

Founded: The company was founded in 2015. This relatively recent founding means the company culture is likely dynamic, innovative, and still evolving, with a strong emphasis on its mission.

Team Structure:

• The design team is described as "small" with a "builders mentality" and "meaningful influence." This suggests a close-knit, collaborative unit where individual contributions are highly visible.

• Designers work closely with Product Managers and Engineers, indicating a cross-functional, agile team structure common in tech companies.

Methodology:

• Data-Driven Design: Emphasizes using Amplitude insights and user research to validate decisions and uncover opportunities.

• Systems Thinking: Designing with the full ecosystem (marketplace, partners, consumers) in mind.

• AI-Enabled Workflows: Actively integrating AI tools for discovery, exploration, and validation to enhance efficiency and thinking.

• Partner-First Simplicity: A core design principle focused on reducing cognitive load and making complex tasks intuitive for business partners.

• Agile Development: Implied by close collaboration with engineering and a focus on shipped outcomes, suggesting iterative development cycles.

Company Website: https://www.toogoodtogo.com/en

📝 Enhancement Note: The company culture is deeply rooted in its social impact mission, which is a significant differentiator. The emphasis on "winning together," "raising the bar," "keeping it simple," "building a legacy," and "caring" are core values that shape daily operations and decision-making. This mission-driven aspect is a key draw for candidates looking for purpose-driven work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position requiring significant autonomy, strategic thinking, and ownership. It's a role where an individual contributor can have substantial impact on a core product area (MyStore platform) and directly influence the company's self-service strategy.

Reporting Structure: The designer will likely report to a Design Lead or Head of Product Design. They will work in close collaboration with Product Managers and Engineering teams within a specific product squad focused on the MyStore platform.

Operations Impact: The Senior Product Designer will have a direct impact on the efficiency and scalability of Too Good To Go's partner operations. By improving the MyStore platform's self-service capabilities, they will enable more businesses to onboard, manage their surplus food, and track performance independently, thereby increasing the overall reach and effectiveness of the platform in fighting food waste. This directly contributes to the company's mission and its B Corp social impact goals.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the design strategy for a critical transformation initiative (self-serve MyStore) and influence the future direction of partner-facing products.

• Skill Development: Deepen expertise in B2B platform design, marketplace dynamics, AI-assisted design workflows, and contributing to a unified design system.

• Impact & Recognition: Work on a product with tangible social and environmental impact, recognized by major publications and awards.

• Leadership within Design: Lead design critiques, mentor junior designers (potentially), and help shape the design culture and practices within the company.

• Career Progression: Potential to move into Lead Product Designer roles, manage design initiatives, or specialize further in areas like systems design or AI integration.

📝 Enhancement Note: The role offers a compelling blend of individual contribution and strategic influence. For a Senior Product Designer, the opportunity to own a significant transformation and contribute to a mission-driven company is a strong growth driver. The emphasis on influencing design culture and practices also suggests a path for leadership development.

🌐 Work Environment

Office Type: Too Good To Go operates a hybrid working model, suggesting a blend of in-office collaboration and remote work flexibility. The office is described as "great," implying a modern and well-equipped workspace designed to foster collaboration.

Office Location(s): The primary location for this role is København, Hovedstaden, Denmark. The company has offices in 21 countries, but this specific role is tied to the Copenhagen hub.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team collaboration, brainstorming, and building relationships. The "small team of designers with a builders mentality" likely fosters a close-knit and interactive working atmosphere when in the office.

• Tools & Technology: Access to modern design tools, AI-enabled workflows (Claude Code, Cursor), prototyping setups, and a unified design system (Pantry) are integral to the workspace.

• Team Interaction: Designers work closely with Product and Engineering teams, facilitating constant interaction and knowledge sharing to ensure seamless product development. The company culture emphasizes "we win together," promoting a supportive and collaborative spirit.

Work Schedule:

The role is full-time (approximately 40 hours per week) with significant flexibility. The hybrid model allows individuals to balance their personal needs with professional responsibilities. Core collaboration hours are likely expected, but the exact structure can be negotiated or adapted to team needs, allowing for focused work periods outside of scheduled meetings.

📝 Enhancement Note: The hybrid work environment at Too Good To Go appears designed to offer the best of both worlds: the focus and flexibility of remote work, combined with the collaborative benefits of in-office interaction. The emphasis on "great offices" and "fully-equipped kitchens" suggests a comfortable and well-supported physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

The interview process is likely to be multi-stage, typical for senior roles in established tech companies, with a strong emphasis on design craft, strategic thinking, and cultural fit.

1. Initial Screening: A recruiter or hiring manager will review your application, focusing on your CV and Cover Letter for relevant experience and your portfolio for demonstrated skills.

2. Portfolio Presentation & Discussion: You will likely present a deep dive into 1-2 key projects from your portfolio, explaining your strategic thinking, process, challenges, and outcomes. This stage heavily assesses your "craft," "systems thinking," and ability to communicate your rationale. Prepare to discuss your specific contributions and the impact of your work.

3. Design Challenge/Exercise: A practical exercise or case study, potentially focused on a simplified version of a MyStore problem, to assess your problem-solving approach, design thinking, and ability to apply principles in a new context. This might involve wireframing, flow mapping, or concept generation.

4. Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess your collaboration style, technical understanding, and how you integrate into a team. Expect questions about how you work with data and engineers.

5. Hiring Manager/Leadership Interview: A final discussion with the hiring manager or a senior leader to assess overall fit, strategic alignment, leadership potential, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ownership, strategic impact, and problem-solving skills, especially those relevant to B2B, marketplaces, or complex workflows.

• Tell a Story: Structure each case study with a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact (quantified where possible).

• Highlight Your Contribution: Be explicit about what you did. Use "I" when describing your individual contributions and "we" when discussing team efforts.

• Show, Don't Just Tell: Use visuals (mockups, user flows, prototypes) effectively. Explain why you made certain design decisions.

• Address Ambiguity: If you faced ambiguity, explain how you navigated it and what steps you took to define the problem and find solutions.

• AI Integration: If you have experience with AI design tools, highlight how they enhanced your process or outcomes.

Challenge Preparation:

• Understand the Context: Research Too Good To Go's mission, business model, and the MyStore platform. Think about the challenges faced by their partners.

• Focus on Process: For design challenges, emphasize your thought process, how you break down the problem, and your initial assumptions.

• Prioritize: If given a broad problem, identify key areas to focus on and justify your prioritization.

• Simplicity & Clarity: Apply the company's core value of simplicity in your proposed solutions. Ensure your communication is clear and concise.

• Data & User Focus: Frame your solutions around user needs and potential business impact, referencing how you'd use data to validate.

📝 Enhancement Note: The interview process emphasizes practical application of design skills, strategic thinking, and collaborative abilities. The portfolio review is a critical component, serving as the primary evidence of a candidate's fit. Preparing to articulate the "why" behind design decisions and demonstrate impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is a standard for UI/UX design in most tech companies, and it's highly probable here. Experience with tools like Sketch or Adobe XD might also be relevant.

• Prototyping & AI Acceleration: Custom prototyping setups using AI tools like Claude Code and Cursor are specifically mentioned, indicating a strong emphasis on leveraging AI for rapid iteration and idea generation.

• Design Systems: Contribution to or strong understanding of design systems, specifically "Pantry" (Too Good To Go's internal system), is expected.

Analytics & Reporting:

• Product Analytics: Amplitude is explicitly mentioned, indicating its use for tracking user behavior, identifying product friction points, and validating design decisions. Proficiency in interpreting and using data from such platforms is essential.

• General Analytics: Familiarity with tools like Google Analytics or other web analytics platforms might be beneficial.

CRM & Automation:

• While not directly a designer's primary tool, an understanding of how design impacts CRM (Customer Relationship Management) and business automation workflows within the B2B platform context is valuable. Familiarity with typical B2B SaaS platforms and their integration points could be a plus.

📝 Enhancement Note: The explicit mention of "Amplitude" and "AI-enabled workflows" (Claude Code, Cursor) highlights a need for designers who are comfortable with data-driven decision-making and are early adopters of new technologies that enhance the design process. Proficiency in a primary design tool like Figma is a given, but the emphasis on AI integration is a key differentiator.

👥 Team Culture & Values

Operations Values:

• We win together: Emphasizes collaboration and collective success, crucial for cross-functional teams working on complex platforms. Operations professionals are expected to contribute to team goals and support colleagues.

• We raise the bar: Encourages continuous improvement, innovation, and pushing for higher standards. This translates to seeking more efficient processes, better data utilization, and more impactful design solutions.

• We keep it simple: A core principle that guides product development and internal processes. Operations roles should focus on clarity, efficiency, and reducing complexity for users and the business.

• We build a legacy: Fosters a sense of purpose and long-term impact, aligning with the company's social mission. Operations professionals are expected to contribute to sustainable growth and positive change.

• We care: Promotes empathy, integrity, and looking out for each other and the business. This means acting ethically, prioritizing user well-being, and fostering a supportive work environment.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers, indicating a highly integrated and collaborative approach where design input is valued throughout the product lifecycle.

• Process Review & Feedback: The emphasis on "leading critiques" and "giving and receiving feedback" suggests a culture of open communication and continuous refinement of both design output and team processes.

• Knowledge Sharing: Working in a "small team" with "meaningful influence" often leads to strong knowledge-sharing practices, where best practices and learnings are disseminated quickly.

📝 Enhancement Note: The company's values are deeply integrated into their operations and expected behaviors. For a Senior Product Designer, demonstrating how their work aligns with "simplicity," "raising the bar," and "winning together" will be critical. The collaborative style is essential for navigating the complexities of a growing B2B platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Simplicity with Complexity: Designing for real operational complexity while maintaining simplicity for busy store owners is a constant challenge. This requires deep user understanding and innovative problem-solving.

• Scaling Design: Ensuring design consistency and quality as the platform and user base grow across different markets and partner types. Contribution to the design system is key here.

• AI Integration: Effectively integrating AI into the design workflow to enhance efficiency and creativity without compromising user experience or introducing bias.

• Ambiguity and Pace: Operating in a fast-paced scale-up environment with evolving priorities requires adaptability and comfort with ambiguity.

• Cross-functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, etc.) are aligned on design vision and strategy.

Learning & Development Opportunities:

• Deepen B2B/Marketplace Expertise: Gain extensive experience designing for a complex two-sided marketplace and B2B SaaS platform.

• Advance AI Design Skills: Become a leader in applying AI tools within a design context, shaping best practices for the company.

• Contribute to Design Systems: Play a significant role in evolving and maintaining a company-wide design system (Pantry).

• Strategic Influence: Develop skills in influencing product strategy and driving design vision at a senior level.

• Social Impact Domain: Gain unique experience working within a social impact company and contributing directly to a global mission.

📝 Enhancement Note: The challenges presented are inherent to senior design roles in scaling tech companies, particularly those with a strong social mission. The growth opportunities are substantial, offering a path to deepen expertise in key areas of modern product design and contribute significantly to a purpose-driven organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the design strategy for a significant product transformation. What was your process, and what was the outcome?" (Focus on strategic ownership, problem decomposition, and impact.)

• "How do you approach simplifying complex operational workflows for B2B users? Can you walk us through an example from your portfolio?" (Demonstrate your understanding of B2B user needs and your ability to create intuitive solutions.)

• "Given our mission to fight food waste and our partner platform (MyStore), how would you approach identifying key areas for self-service improvement?" (Show your ability to apply design thinking to the company's specific context and challenges.)

Company & Culture Questions:

• "Why Too Good To Go and our mission? How do you see your role contributing to fighting food waste?" (Connect your personal values and career goals to the company's mission.)

• "How do you embody our value of 'keeping it simple' in your design work and team interactions?" (Provide concrete examples of how you prioritize simplicity.)

Portfolio Presentation Strategy:

• Focus on Strategic Impact: For each project, emphasize the business problem you solved and the tangible impact (user behavior changes, efficiency gains, revenue impact, etc.). Quantify outcomes whenever possible.

• Articulate Your 'Why': Clearly explain the rationale behind your design decisions, connecting them to user needs, business goals, and design principles.

• Showcase Your Process: Walk through your methodology, from discovery and research to iteration and final implementation, highlighting key decision points.

• Demonstrate Ownership: Be ready to discuss the specific parts of the project you led and how you influenced the direction.

• AI Integration Example: If applicable, show how AI tools accelerated your process or led to unique insights/solutions.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a deep understanding of user-centered design for complex B2B environments, and strong alignment with Too Good To Go's mission and values. The portfolio presentation is a key opportunity to prove these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Apply directly through the Greenhouse platform, ensuring all required fields are completed accurately.

• Resume & Cover Letter Optimization: Tailor your resume to highlight your experience in B2B platforms, marketplace design, end-to-end product design ownership, and any experience with AI-assisted workflows or design systems. Your cover letter should articulate your passion for Too Good To Go's mission and clearly state why you are a strong fit for this specific role, referencing key responsibilities and required skills.

• Portfolio Curation: Select 2-3 of your strongest projects that best demonstrate your strategic thinking, problem-solving abilities, and design craft, especially those relevant to B2B or complex platforms. Ensure each project clearly outlines the problem, your role, your process, the solution, and the impact.

• Portfolio Walkthrough Practice: Rehearse presenting your chosen portfolio projects. Focus on storytelling, articulating your strategic rationale, and highlighting your specific contributions and the measurable outcomes of your work. Practice concisely explaining your design decisions and how they align with business objectives and user needs.

• Company & Mission Research: Thoroughly research Too Good To Go's mission, business model, values, and the MyStore platform. Understand their impact on food waste and their B Corp status. Prepare to discuss how your skills and values align with the company's goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.