Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Upflow

Location: Paris, Ile-de-France, France

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-08-26

Experience Level: 5-10 years

Remote Status: Hybrid (with potential for remote within France)

🚀 Role Summary

• Lead end-to-end product design initiatives for a B2B SaaS platform focused on financial operations and cash collection.

• Drive the creation of consumer-grade user experiences for finance teams, translating complex workflows into intuitive interfaces.

• Collaborate closely with Product Management, Engineering, and Marketing to ensure seamless product development and brand coherence.

• Own and evolve the company's design system to streamline feature delivery and maintain design consistency.

• Contribute strategic insights to product direction and decision-making, leveraging AI capabilities in the design process.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities and company focus (cash collection, finance teams, B2B SaaS) indicate a significant overlap with GTM Operations and Revenue Operations. The role requires understanding complex financial workflows, optimizing user journeys for business users, and contributing to product strategy that impacts operational efficiency. The emphasis on AI capabilities and B2B/complex workflows also suggests a need for strategic thinking beyond pure UI/UX.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from conceptualization and user research to high-fidelity prototyping and final implementation.

• Develop user flows, wireframes, interactive prototypes, and polished visual designs using tools like Figma and Cursor.

• Plan, execute, and analyze user research studies and usability testing to validate design decisions and gather actionable insights.

• Maintain and expand the company's design system, ensuring efficient delivery of new features and consistent user experiences across the platform.

• Actively participate in strategic product discussions, influencing roadmap prioritization and feature definition based on user needs and business objectives.

• Partner with the Marketing team to ensure brand consistency across product interfaces and external communications, contributing to brand design efforts.

• Leverage AI capabilities to enhance design workflows, explore innovative solutions, and deliver cutting-edge user experiences.

📝 Enhancement Note: The responsibilities highlight a blend of core design execution and strategic product involvement. The emphasis on "owning the design system" and "contributing to overall strategy" suggests a senior-level role with significant autonomy and influence, requiring not just design execution skills but also a deep understanding of product development processes and business objectives, aligning with GTM operational excellence.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 5+ years of progressive experience in Product Design, with a proven track record of shipping impactful digital products.

Required Skills:

• Demonstrated expertise in end-to-end product design, including user research, wireframing, prototyping, and visual design.

• Proficiency in industry-standard design and prototyping tools such as Figma and Cursor.

• Experience in planning and conducting user research and usability testing to inform design decisions.

• Proven ability to manage and contribute to a comprehensive design system.

• Strong understanding of B2B SaaS product design principles and experience with complex workflows.

• Familiarity with leveraging AI capabilities within the design process.

• Excellent communication, collaboration, and stakeholder management skills.

• A compelling portfolio showcasing context, constraints, design decisions, and measurable impact. Preferred Skills:

• Experience with AI-powered design tools like Claude for content generation or ideation.

• Background in financial technology (FinTech), order-to-cash processes, or payment systems.

• Experience collaborating with marketing on brand design and ensuring visual coherence.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Ability to contribute to product strategy and roadmap planning.

📝 Enhancement Note: The explicit mention of "AI capabilities" and "B2B or complex workflows" suggests that candidates with experience in operational efficiency, financial software, or process automation will be highly valued. The portfolio requirement emphasizes demonstrating impact, which is crucial for operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Clearly articulate the context and constraints of each project presented.

• Detail your specific design decisions and the rationale behind them.

• Showcase the measurable impact and outcomes of your design work, preferably with quantitative data.

• Demonstrate experience with end-to-end product design, from user research to shipped features.

• Highlight projects that involved complex workflows or B2B environments.

• Include examples of how you've utilized AI capabilities or contributed to design systems. Process Documentation:

• Showcase your process for conducting user research and usability testing, including methodologies and analysis techniques.

• Illustrate how you've contributed to or managed a design system, including its components and benefits.

• Provide examples of your workflow for creating prototypes and high-fidelity visuals.

• Demonstrate how you collaborate with product managers and engineers throughout the design and development process.

📝 Enhancement Note: For a role with GTM/Revenue Operations overlap, the portfolio should emphasize how design decisions contribute to operational efficiency, revenue enablement, or improved financial processes. Quantifiable results related to user adoption, process completion rates, or reduction in manual effort are highly desirable.

💵 Compensation & Benefits

Salary Range: Estimated €70,000 - €100,000 annually, commensurate with experience and qualifications.

Benefits:

• 35 paid days off annually, providing ample time for rest and rejuvenation.

• Meal vouchers to support daily expenses and culinary enjoyment.

• Top-of-the-range equipment to ensure a productive and efficient work environment.

• Comprehensive healthcare coverage for well-being and peace of mind.

• Competitive salary and significant equity options, reflecting the value placed on employee contributions.

• Opportunities for professional development, including education and training in hard and soft skills.

• Regular company offsites, team meetups, and strong connections within the startup ecosystem.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement that balances in-office collaboration with remote flexibility.

📝 Enhancement Note: The salary range is an estimate based on industry standards for Senior Product Designers in Paris with 5-10 years of experience, considering the company's stage (backed by investors, growing) and the competitive nature of design roles in tech. Equity is a significant component, indicating a focus on long-term employee commitment and shared success.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, SaaS, Financial Operations, Payments, AI. Upflow operates at the intersection of finance, payments, and AI, building a category-defining platform for B2B cash collection.

Company Size: Growing startup, backed by notable investors like Y Combinator and Hedosophia. This implies a dynamic, fast-paced environment with significant growth potential.

Founded: Founded with a mission to revolutionize the order-to-cash process, Upflow is building a product that addresses critical business needs with modern technology.

Team Structure:

• The design team is being built from the ground up, offering a unique opportunity to shape its future.

• Designers collaborate closely with Product Managers and Engineers, forming cross-functional squads focused on specific product areas.

• There's a strong emphasis on a "hands-off management style," promoting ownership, autonomy, and trust. Methodology:

• Data-driven decision-making is implied, with a focus on user research and measurable impact.

• Emphasis on AI capabilities suggests a forward-thinking approach to technology adoption and innovation.

• The company values a strong culture of ownership, autonomy, and continuous learning.

Company Website: https://upflow.io/

📝 Enhancement Note: The company culture emphasizes ownership, autonomy, and a proactive approach to problem-solving. For a Senior Product Designer, this means taking initiative, driving projects, and contributing strategically, much like one would in a GTM Operations role focused on process improvement and efficiency.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a key player in shaping the product's user experience and design strategy, with the potential to grow into a Design Lead or Manager as the team expands.

Reporting Structure: The role reports to JM, the Product Director. This provides direct access to product leadership and strategic decision-making.

Operations Impact: The designer's work will directly impact the efficiency and effectiveness of finance teams using Upflow, influencing revenue predictability and customer relationships by improving the cash collection process. This role bridges the gap between user experience and operational outcomes.

Growth Opportunities:

• Opportunity to build and define the design function at Upflow, establishing best practices and processes.

• Deepen expertise in FinTech, B2B SaaS, and AI-driven design solutions.

• Develop leadership and strategic thinking skills by contributing to product direction and decision-making.

• Potential for career advancement into design leadership roles as the company scales.

• Continuous learning and professional development in both hard and soft skills are actively encouraged.

📝 Enhancement Note: The growth potential is significant, especially for someone who can demonstrate strategic thinking and operational impact, aligning well with the career trajectory of operations professionals. The opportunity to "contribute to the Design function from the ground up" is a key differentiator.

🌐 Work Environment

Office Type: Upflow has offices in Paris and New York, suggesting a modern, potentially collaborative office environment designed to foster innovation. The mention of "cool offices" implies a focus on employee experience.

Office Location(s): Paris, Ile-de-France, France. Specific office details are not provided but can be assumed to be in a central, accessible location within Paris.

Workspace Context:

• Expect a hybrid work environment, allowing for flexibility while encouraging in-person collaboration.

• Access to "top-of-the-range equipment" ensures a comfortable and efficient workspace.

• The culture of ownership and autonomy suggests a work environment that trusts employees to manage their time and tasks effectively.

• Opportunities for collaboration with a diverse, international team across US and Europe.

Work Schedule: Approximately 40 hours per week, with flexibility inherent in a hybrid model. This allows for effective management of design tasks, research, and cross-functional meetings.

📝 Enhancement Note: The hybrid model and focus on autonomy are key aspects of the work environment, appealing to professionals who value work-life balance and self-management, common traits sought in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call with JM (Product Director): Focus on your design expertise, experience, and alignment with Upflow's vision. Be prepared to discuss your day-to-day work style and how you envision yourself contributing.

• Home Assignment: A practical exercise designed to assess your design skills, problem-solving approach, and how you tackle B2B/complex workflow challenges. This is also an opportunity for you to experience Upflow's product challenges.

• Home Assignment Review: A 60-minute debrief with your hiring manager, focusing on feedback exchange and collaborative problem-solving. Demonstrate your ability to give and receive constructive criticism.

• Meet the Team: Interviews with potential peers to assess cultural fit and team dynamics. Prepare questions about team collaboration and design processes.

• Founder Interview: A discussion with Alex (co-founder & CEO) about Upflow's vision, values, and strategic direction. This is your chance to ask high-level questions.

• Reference Check: Standard verification of professional background.

• Alignment & Offer: Final discussion to confirm mutual fit and extend an offer.

Portfolio Review Tips:

• Structure for Impact: Clearly outline the problem, your role, the constraints, your design process (research, ideation, iteration), your specific contributions, and the measurable results (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• B2B & Complex Workflow Focus: Highlight projects that demonstrate your ability to design for business users and intricate operational processes, showcasing your understanding of their unique needs.

• AI Integration: If applicable, detail how you've used AI tools to enhance your design process, efficiency, or outcomes.

• Design System Contribution: Showcase your understanding and experience with design systems, illustrating how they contribute to efficiency and consistency.

• Storytelling: Present your work as compelling narratives that showcase your problem-solving skills and strategic thinking, not just aesthetically pleasing designs.

Challenge Preparation:

• Understand the Problem: For the home assignment, thoroughly analyze the brief. Identify the core user needs and business objectives.

• Process Over Polish: While quality is important, demonstrate a robust and thoughtful design process. Show your thinking, not just the final output.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. If direct metrics aren't available, articulate the anticipated impact based on user behavior and business goals.

• Embrace Feedback: Be open to discussion during the review. Show that you can incorporate feedback and adapt your approach.

📝 Enhancement Note: The interview process is thorough, emphasizing practical skills, cultural fit, and strategic alignment. The home assignment and review are critical for showcasing your design process and ability to deliver impactful solutions, mirroring the analytical and problem-solving rigor expected in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential for creating high-fidelity visuals and interactive prototypes.

• Cursor: A code-aware AI editor that may be used for design-related tasks or collaboration with engineering, suggesting a modern, integrated workflow.

• Claude: An AI assistant that can be leveraged for ideation, content generation, research synthesis, or other design-adjacent tasks, indicating an embrace of AI in the workflow.

Analytics & Reporting:

• While specific tools aren't listed, expect to work with product analytics platforms (e.g., Amplitude, Mixpanel) and potentially BI tools to understand user behavior and measure the impact of design changes. Experience interpreting data to inform design decisions is crucial. CRM & Automation:

• As Upflow is a SaaS company, familiarity with CRM systems (like Salesforce) and marketing automation platforms might be beneficial for understanding the broader customer lifecycle and sales/marketing operations context, though not explicitly required for this role.

📝 Enhancement Note: The explicit mention of Figma, Cursor, and Claude highlights a modern, AI-integrated design stack. Candidates should be comfortable working with these tools and demonstrating how they leverage AI to enhance their design process and outcomes, a skill increasingly valued in operations for efficiency gains.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: Employees are trusted to manage their work and take initiative, driving projects forward with minimal oversight.

• User-Centricity: A strong focus on understanding user problems and delivering "consumer-grade UX" for finance teams.

• Data-Driven Decision Making: Utilizing research and analytics to inform design choices and measure impact.

• Continuous Learning: Encouragement for professional development in both hard and soft skills, fostering growth and adaptation.

• Collaboration: Working effectively with cross-functional teams (Product, Engineering, Marketing) to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers in squads, fostering tight communication and alignment.

• Feedback Culture: Openness to giving and receiving feedback is emphasized, particularly during the home assignment review and team interactions.

• Knowledge Sharing: Implicit in a growing team, expect opportunities to share learnings and best practices within the design function and across departments.

📝 Enhancement Note: The emphasis on ownership, autonomy, and collaboration aligns with the ideal characteristics of individuals in operations roles who are expected to be proactive, self-starters, and effective team players.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a Design Function: As one of the early designers, you'll face the challenge of establishing design processes, standards, and potentially mentoring future hires.

• Complex B2B Workflows: Translating intricate financial and operational processes into intuitive user experiences requires deep understanding and creative problem-solving.

• AI Integration: Staying at the forefront of AI in design and effectively integrating these tools into workflows presents an ongoing challenge and learning opportunity.

• Balancing Brand and Product Design: Ensuring coherence between the app's UX and the company's brand identity requires close collaboration and strategic alignment.

Learning & Development Opportunities:

• Shape Design Strategy: Influence the future of design at Upflow, defining its methodology and impact.

• FinTech & AI Specialization: Gain deep expertise in the rapidly evolving FinTech and AI design landscape.

• Leadership Development: Opportunities to mentor, lead projects, and potentially grow into management roles as the team expands.

• Industry Exposure: Regular offsites, meetups, and connections to the startup ecosystem provide broad learning opportunities.

📝 Enhancement Note: The challenges are significant but come with immense growth potential, mirroring the trajectory of operations professionals who often tackle complex process issues and drive strategic improvements within organizations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led an end-to-end product design project. What was the context, your process, and the measurable impact?" (Focus on B2B, complex workflows, and AI use).

• "How do you approach designing for users who are navigating complex operational or financial tasks?" (Highlight your user research, empathy, and process simplification skills).

• "How have you leveraged AI capabilities in your design workflow? Can you provide an example?" (Be specific about tools and outcomes).

• "How would you contribute to and evolve Upflow's design system?" (Discuss your understanding of design systems and their strategic value). Company & Culture Questions:

• "What interests you most about Upflow's mission and its product in the cash collection space?" (Research Upflow's value proposition and market).

• "How do you embody Upflow's values of ownership and autonomy in your work?" (Provide examples of taking initiative and driving projects).

• "How do you approach collaboration with product managers and engineers?" (Emphasize communication, feedback, and shared goals). Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem and user need driving each project.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design process and solutions.

• Quantify Impact: Present metrics demonstrating the success of your designs (e.g., increased conversion, reduced error rates, improved efficiency). If direct metrics aren't available, explain the anticipated impact.

• Highlight Collaboration: Mention how you worked with stakeholders (PMs, Engineers) and how feedback influenced your decisions.

• AI & Systems: Explicitly call out any use of AI tools or contributions to design systems.

📝 Enhancement Note: Preparing for this role requires demonstrating not only design prowess but also strategic thinking, operational understanding, and an ability to drive impact, much like preparing for a senior operations role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Emphasize your experience in B2B SaaS, complex workflows, and any contributions to operational efficiency through design. Highlight your proficiency with Figma, Cursor, and any AI design tools.

• Curate Your Portfolio: Select projects that best showcase your end-to-end design process, problem-solving skills, ability to handle complexity, and measurable impact. Ensure it clearly outlines context, constraints, decisions, and outcomes.

• Prepare for the Home Assignment: Treat the assignment as a mini-project. Focus on demonstrating your thought process, problem-solving approach, and ability to deliver a high-quality solution within the given constraints.

• Research Upflow: Understand their mission, product, target audience (finance teams), and company culture. Be ready to articulate why you are a good fit and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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