Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: South China Morning Post

Location: Causeway Bay, Hong Kong (Implied from office location)

Job Type: Full-Time

Category: Product Design / Growth Design

Date Posted: August 28, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Design intuitive and high-performing digital experiences across web, mobile, and internal newsroom tools for a global audience.

• Contribute to and evolve SCMP's design system, ensuring consistency, accessibility, and adherence to brand guidelines.

• Drive growth initiatives by designing promotional campaigns, paywall experiences, and subscription conversion journeys.

• Leverage data-driven design principles, including A/B testing and performance analytics, to inform and validate design decisions.

• Collaborate closely with Product, Marketing, and Engineering teams to translate business goals into impactful design solutions.

• Mentor junior and mid-level designers, fostering a culture of design excellence and continuous improvement.

📝 Enhancement Note: While the core job title is "Senior Product Designer," the description explicitly calls for a hybrid role encompassing both core product design (reader journeys, newsroom tools, design systems) and growth design (promotional campaigns, paywall/subscription experiences, conversion-focused creative). This dual focus is a critical differentiator and requires candidates to demonstrate proficiency in both areas. The "5+ years of experience" is a key qualifier, with a preference for candidates from news media, publishing, or content platforms.

📈 Primary Responsibilities

• Design end-to-end user journeys for SCMP's digital platforms, encompassing reader experiences, content consumption, and feature integration, from initial concept to final deployment.

• Develop and refine internal tools and systems for the newsroom and publishing workflows, ensuring efficiency, usability, and seamless integration with editorial processes.

• Conceptualize, design, and iterate on promotional campaigns, paywall strategies, and subscription conversion funnels, aiming to maximize user acquisition and retention.

• Actively contribute to the SCMP Design System by creating new components, enhancing existing ones, and ensuring its application across all product and promotional touchpoints.

• Champion accessibility standards (WCAG 2.1 AA) throughout the design process, ensuring all digital products are inclusive and usable by a diverse global audience.

• Partner with Product Managers to define product strategy and roadmap, translating business objectives into user-centered design solutions.

• Collaborate with Marketing teams to develop compelling digital creative assets for promotional campaigns that align with brand identity and drive conversion.

• Work closely with Engineering teams to ensure designs are technically feasible and implemented accurately, providing detailed specifications and design support.

• Utilize A/B testing methodologies and analyze marketing performance data to iterate on designs and optimize user engagement and conversion rates.

• Mentor and guide junior designers, providing constructive feedback, sharing best practices, and fostering their professional development within the design team.

📝 Enhancement Note: The responsibilities highlight a significant emphasis on both core product design and growth-oriented design. The expectation is for a designer who can seamlessly transition between deep product problem-solving and creative campaign execution, directly linking design work to tangible business outcomes like subscription conversion and platform growth. The inclusion of internal newsroom tools is also a notable aspect, indicating a need for understanding complex user workflows within a media organization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience, is typically expected for a Senior Product Designer role.

Experience: 5+ years of professional digital product design experience, with a proven track record of designing across both user experience (UX) for core products and creative execution for promotional/growth initiatives. Preference for experience within the news media, publishing, or content platform industries.

Required Skills:

• Demonstrated expertise in end-to-end product design, from user research and ideation to wireframing, prototyping, and high-fidelity UI design.

• Proven experience in growth design, including designing conversion-focused experiences, promotional campaigns, and subscription models.

• Advanced proficiency in Figma, including mastery of design systems, prototyping features, and variables.

• Strong command of Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.

• Deep understanding of accessibility standards, particularly WCAG 2.1 AA, and experience applying them in design.

• Experience with A/B testing and utilizing performance data to drive design decisions and optimizations.

• Ability to connect user flows and campaign work to key business outcomes such as subscription conversion, retention, and overall platform growth.

• Excellent cross-functional collaboration skills, with the ability to partner effectively with Product, Marketing, and Engineering teams.

• Strong communication and presentation skills, capable of articulating design rationale and strategy to diverse stakeholders.

• Experience using AI tools for rapid prototyping and creative asset generation (e.g., Figma Make, Gemini, Adobe Firefly). Preferred Skills:

• Experience working within the news media, publishing, or digital content platform industries.

• Familiarity with user research methodologies and qualitative data analysis.

• Experience in designing and contributing to robust design systems.

• Knowledge of SEO best practices as they relate to content and promotional design.

• Experience in mentoring or leading junior design team members.

📝 Enhancement Note: The requirements strongly emphasize a dual-skillset, looking for a designer who is equally adept at core product UX and high-impact growth/promotional creative. The mention of AI tools is forward-looking and indicates a desire for candidates who are embracing emerging technologies in their design workflow. Experience in the media industry is a significant plus, suggesting familiarity with the unique challenges and opportunities within this sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects that demonstrate end-to-end product design process, including problem definition, user research, ideation, wireframing, prototyping, UI design, and post-launch iteration.

• Include at least 1-2 projects specifically highlighting growth design expertise, such as conversion rate optimization (CRO) initiatives, subscription funnel redesigns, or promotional campaign creative that drove measurable results.

• Evidence of contribution to or creation of a design system, illustrating component design, usage guidelines, and consistency across multiple touchpoints.

• Projects that clearly articulate the connection between design decisions and business outcomes (e.g., increased subscriptions, higher engagement rates, improved conversion).

• Examples of how data, including A/B test results and performance metrics, was used to inform and validate design solutions. Process Documentation:

• For each project, clearly outline the design process followed, detailing methodologies used (e.g., user-centered design, agile UX, design thinking).

• Illustrate the workflow from problem identification to solution implementation, including any challenges encountered and how they were overcome.

• Demonstrate the application of design principles, accessibility standards, and brand guidelines throughout the project lifecycle.

• Provide context on the tools and technologies used, with a particular focus on Figma and Adobe Creative Suite.

📝 Enhancement Note: A strong portfolio is paramount for this role, requiring a clear demonstration of both product design depth and growth-oriented creative impact. Candidates must be able to articulate their process, show measurable results, and highlight their ability to contribute to a design system. The inclusion of AI tool usage in projects would be a significant advantage.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 5+ years of experience in Hong Kong, the estimated salary range is typically between HKD 45,000 to HKD 70,000 per month, depending on the specific responsibilities, company revenue, and candidate's proven impact.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off (vacation, sick leave, public holidays).

• Opportunities for professional development, training, and conference attendance.

• Contribution to a retirement savings plan (e.g., MPF in Hong Kong).

• Potential for performance-based bonuses or stock options, depending on company policy.

• Access to company-provided tools and technology.

• Hybrid work arrangement offering flexibility between office and remote work.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. The hybrid nature of the role allows for some flexibility in scheduling, balancing in-office collaboration with remote work.

📝 Enhancement Note: Salary for a Senior Product Designer in Hong Kong is competitive, reflecting the demand for experienced professionals. The range provided is an estimate based on industry benchmarks and location. Benefits are standard for a full-time role in a reputable organization like SCMP. The hybrid arrangement is a key aspect of the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: News Media & Publishing. The South China Morning Post (SCMP) is a leading global news organization, providing news, analysis, and features on Hong Kong, China, and the wider Asia region. Its digital transformation efforts are focused on delivering intelligent, personalized, and multi-modal experiences.

Company Size: SCMP is a well-established media organization. While the exact current employee count isn't provided, it's generally considered a large enterprise within the media sector, with a significant global reach and workforce dedicated to content creation, technology, and business operations.

Founded: 1903. With over a century of history, SCMP has a deep legacy in journalism, constantly evolving to meet the demands of the digital age. This longevity suggests a company culture that values tradition while embracing innovation.

Team Structure:

• The Design team likely operates within a broader Product or Technology division, collaborating closely with Product Management, Engineering, Marketing, and Editorial departments.

• Reporting structure will place the Senior Product Designer under a Design Lead or Head of Product Design.

• Cross-functional collaboration is central, with designers working in agile squads or project teams alongside other disciplines to deliver features and campaigns. Methodology:

• Data-driven decision-making is a core methodology, emphasizing the use of analytics, A/B testing, and user research to inform design strategy and validate outcomes.

• Agile methodologies are likely employed for product development, facilitating iterative design and rapid deployment cycles.

• A focus on user-centered design ensures that reader needs and newsroom workflows are at the forefront of all design considerations.

• Embracing AI and emerging technologies is a stated strategic imperative for enhancing user experiences and creative processes.

Company Website: https://scmp.com/careers

📝 Enhancement Note: SCMP's long history combined with its current focus on digital innovation suggests a dynamic work environment. The company's emphasis on redefining news consumption implies a culture that values forward-thinking design and technological adoption. The hybrid role itself speaks to a modern approach to work-life balance and collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned at a mid-to-senior level, requiring not only strong individual contribution but also the ability to mentor others and influence design strategy. It signifies a professional who can independently manage complex projects and contribute to the evolution of design practices and systems.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product Design, or a similar leadership role within the Product or Technology department. They will collaborate closely with Product Managers, Marketing Leads, and Engineering Managers.

Operations Impact: The role has a direct impact on SCMP's key business objectives:

• Reader Engagement & Retention: By designing intuitive reader journeys and content experiences, the designer influences how users interact with SCMP content, fostering loyalty and repeat visits.

• Subscription Growth: Designing effective paywall and subscription experiences is critical for driving revenue and ensuring the sustainability of the news organization.

• Operational Efficiency: Designing streamlined newsroom tools directly improves the productivity and effectiveness of editorial teams, which is crucial for content output.

• Brand Perception: High-quality, accessible, and engaging design across all touchpoints reinforces SCMP's brand as a leading, modern news provider.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially step into team lead or management roles.

• Skill Specialization: Deepen expertise in either core product design, growth design, or design systems, or continue to develop a hybrid skillset.

• Industry Exposure: Gain extensive experience in the dynamic news media and publishing industry, understanding its unique challenges and opportunities.

• Technology Adoption: Work with cutting-edge AI tools and digital platforms, staying at the forefront of design technology.

• **Cross-functional