Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Duda

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: September 1, 2026

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for AI-powered website-building platforms, focusing on B2B and B2B2C SaaS products.

• Drive the product design lifecycle from problem framing and idea validation to the delivery of polished, high-quality user experiences.

• Enhance the design system, optimize design processes, and elevate overall product quality through thoughtful feedback and strategic contributions.

• Collaborate closely with Product Management, Engineering, Data Science, and Content teams to ensure rapid iteration and successful product launches.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a need for leadership, strategic thinking, and the ability to mentor junior designers. The emphasis on AI-powered platforms and B2B/B2B2C SaaS indicates a focus on complex workflows, business impact, and user adoption within professional user bases.

📈 Primary Responsibilities

• Design impactful and intuitive user experiences tailored for web professionals and agencies, addressing their unique workflows and business needs.

• Translate complex customer needs, business objectives, and emerging AI capabilities into clear, actionable product solutions.

• Own ambiguous and complex design challenges from initial discovery and research phases through to final delivery and iteration.

• Actively contribute to and improve the company's design system, ensuring consistency, scalability, and efficiency across the product.

• Conduct user research, usability testing, and data analysis to inform design decisions and validate product hypotheses.

• Partner effectively with Product Managers and Engineers to ensure technical feasibility and alignment with product strategy.

• Present design concepts and rationale clearly and confidently to senior stakeholders, advocating for user-centered design principles.

• Foster a culture of design excellence by providing constructive feedback and raising the bar for craft and strategy within the design team.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end ownership, strategic thinking, and a strong collaborative approach. The emphasis on AI and B2B/B2B2C SaaS suggests a requirement for understanding sophisticated user journeys and business-critical functionalities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for senior roles. Equivalent practical experience will also be considered.

Experience: 6+ years of experience designing successful digital B2B or B2B2C SaaS products within fast-moving product teams.

Required Skills:

• Proven track record in end-to-end product design, from discovery to delivery, demonstrated through a strong portfolio.

• Exceptional UX and UI design craft, with a deep understanding of interaction design principles and visual design best practices.

• Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Hands-on experience designing with, building, or significantly contributing to design systems.

• Experience owning and navigating ambiguous, complex product flows.

• Strong technical understanding and ability to collaborate effectively with Engineering and Product Management.

• Clear and confident communication skills, with experience presenting to and influencing senior stakeholders. Preferred Skills:

• Practical experience designing AI-powered products or a deep understanding of how AI impacts user experiences and product workflows.

• Experience in the web development or agency tools space.

• Familiarity with user research methodologies and data analysis for design validation.

• Experience with prototyping tools beyond Figma, or advanced prototyping techniques within Figma.

• Understanding of HTML/CSS and front-end development principles to facilitate engineering collaboration.

📝 Enhancement Note: The preferred skills, particularly around AI and technical understanding, are highlighted as significant advantages, suggesting that candidates with this experience will be highly competitive. The emphasis on Figma and design systems points to a need for standardized, scalable design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 significant B2B or B2B2C SaaS product design projects.

• Each project case study should detail the problem statement, your role and responsibilities, the design process (discovery, ideation, iteration, validation), key design decisions, and the measurable impact of your work.

• Explicitly highlight projects where you owned complex or ambiguous flows end-to-end.

• Demonstrate your ability to design for AI-powered features or products, explaining the unique design considerations.

• Showcase your proficiency with Figma, including examples of complex component usage, prototyping, and design system integration. Process Documentation:

• Evidence of experience improving or contributing to design systems, including examples of component design, style guides, or adoption strategies.

• Case studies that illustrate your approach to user research, usability testing, and how you incorporated feedback into the design process.

• Examples of how you collaborated with Engineering and Product Management, showcasing your technical understanding and ability to facilitate informed decision-making.

• Projects that demonstrate your ability to translate business goals and user needs into elegant and effective product solutions.

📝 Enhancement Note: The portfolio is critical for this role, especially for demonstrating ownership of complex problems and impact in B2B SaaS environments. Emphasis on AI and design systems suggests these should be prominent themes within the presented work.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 6+ years of experience, and location in Tel Aviv, Israel, a competitive salary range can be estimated. For a Senior Product Designer in Tel Aviv with this experience level, the annual salary could range from approximately 250,000 ILS to 450,000 ILS, depending on specific skills, interview performance, and Duda's compensation bands. This range reflects the cost of living and market rates for experienced tech professionals in Israel.

Benefits:

• Comprehensive health insurance package.

• Generous paid time off (PTO) and sick leave policies.

• Opportunities for professional development, including training, conferences, and workshops.

• Stock options or equity in a growing tech company.

• Regular team-building events and social activities.

• Potential for hybrid work arrangements or flexible hours, though the role is primarily on-site.

• Access to cutting-edge design tools and technology.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role in the tech industry. However, flexibility may be offered, with the expectation of meeting project deadlines and collaborating effectively with global teams.

📝 Enhancement Note: Salary is an estimation based on industry benchmarks for Senior Product Designers in Tel Aviv, Israel, with 6+ years of experience. Benefits are standard for a tech company of Duda's presumed size and stage, focusing on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software, specifically focusing on website building platforms and related technologies, with a strong emphasis on AI integration. Duda operates in the competitive MarTech/SaaS landscape, catering to professional users like agencies and web designers.

Company Size: Duda is a well-established company, likely falling into the medium to large enterprise category (200-1000+ employees), suggesting a structured yet dynamic work environment with ample resources and opportunities for impact.

Founded: Duda was founded in 2010, indicating a mature company with a solid track record and established product-market fit, now evolving with AI advancements.

Team Structure:

• The Product Design team likely comprises a mix of Product Designers, UX Researchers, and potentially UI Designers, organized to support various product areas or feature teams.

• Designers typically report to a Design Lead or Head of Product Design, working in close collaboration with Product Managers and Engineering leads for specific product initiatives.

• Cross-functional collaboration is essential, with designers acting as key partners in the product development process, bridging user needs, business goals, and technical capabilities. Methodology:

• Duda likely employs agile development methodologies, requiring designers to work iteratively and adapt to changing requirements.

• A data-informed design approach is probable, leveraging analytics and user feedback to guide decisions and measure success.

• The company's focus on AI suggests an evolving methodology that integrates AI capabilities into the design and development workflow, potentially involving rapid prototyping and experimentation.

Company Website: https://www.duda.co/

📝 Enhancement Note: Duda's established presence and focus on AI indicate a forward-thinking culture that values innovation and user-centricity. The Senior Product Designer will likely find a collaborative environment where design plays a pivotal role in product strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a mid-to-senior level position. It requires a high degree of autonomy, strategic input, and the ability to lead complex design initiatives. The role is critical for shaping the user experience of Duda's core platform and its AI-driven features.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Lead Product Designer, or potentially the Head of Product. They will work closely with Product Managers and Engineering leads on specific product squads or initiatives.

Operations Impact: This role has a direct and significant impact on Duda's success by improving user experience, driving product adoption, and contributing to customer retention and satisfaction. By designing effective AI-powered features and intuitive interfaces, the designer directly influences the platform's value proposition and competitive edge.

Growth Opportunities:

• Leadership Development: Potential to mentor junior designers, lead design initiatives for major features, and contribute to design team strategy.

• Specialization: Deepen expertise in AI-driven product design, B2B SaaS UX, or design systems.

• Cross-functional Advancement: Opportunities to gain deeper insights into product management, engineering, or data science through close collaboration.

• Career Progression: Path towards Lead Product Designer, Design Manager, or Principal Product Designer roles within Duda.

📝 Enhancement Note: The "Senior" designation implies a trajectory for leadership and specialized growth within the product design domain, particularly in the evolving landscape of AI-powered products.

🌐 Work Environment

Office Type: Duda operates with an on-site work arrangement, suggesting a physical office environment in Tel Aviv. This environment is likely designed to foster collaboration, innovation, and a strong team culture.

Office Location(s): The primary office is located in Tel Aviv, Israel. This vibrant tech hub offers a dynamic professional ecosystem and accessibility for local talent.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for face-to-face interaction with Product Managers, Engineers, and fellow designers.

• Access to modern design tools, including advanced Figma capabilities, and potentially other relevant software for prototyping, user research, and design system management.

• A culture that likely encourages open communication, knowledge sharing, and constructive feedback, crucial for design iteration and problem-solving.

Work Schedule: While standard full-time hours are expected, the environment may offer some flexibility to accommodate project needs and work-life balance. However, the on-site requirement means consistent presence in the Tel Aviv office is necessary.

📝 Enhancement Note: The on-site requirement in a major tech city like Tel Aviv suggests an environment conducive to deep collaboration and team cohesion, with the expectation of active participation in office-based work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Design Challenge: A more in-depth interview where candidates present their portfolio, discussing key projects and design decisions. This may be followed by a design exercise or case study, either live or as a take-home assignment, focusing on problem-solving and design thinking.

• Team Interviews: Meetings with Product Managers, Engineers, and other designers to evaluate collaboration skills, technical understanding, and alignment with team dynamics.

• Hiring Manager Interview: A final discussion with the hiring manager or Head of Design to assess strategic thinking, leadership potential, and overall fit for the Senior Product Designer role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with B2B/B2B2C SaaS, AI-powered products, complex flows, and design system contributions.

• Tell a Story: For each project, clearly articulate the problem, your unique contribution, the design process, key decisions, and the measurable outcomes. Use visuals effectively.

• Highlight Impact: Quantify results whenever possible (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Showcase Figma Proficiency: Be ready to discuss your Figma workflow, component usage, and how you leverage its features for efficiency and collaboration.

• Address AI Experience: If you have AI product design experience, clearly articulate your approach and learnings. If not, demonstrate a strong understanding of its potential impact on UX.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Duda's platform, its target audience, and its competitive landscape.

• Focus on Process: Be prepared to explain your design process thoroughly, emphasizing how you handle ambiguity and collaborate.

• Think Strategically: Consider how your design solutions align with business goals and technical constraints.

• Communicate Clearly: Practice articulating your thoughts, design rationale, and solutions concisely and persuasively.

📝 Enhancement Note: The interview process emphasizes both individual craft and collaborative ability, with a strong focus on the candidate's ability to articulate their process and impact through their portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Advanced proficiency is required for wireframing, high-fidelity mockups, interactive prototyping, and design system collaboration.

• Prototyping Tools: While Figma is primary, experience with other prototyping tools (e.g., InVision, ProtoPie) might be beneficial for specific complex interactions.

• Design System Management Tools: Familiarity with platforms or processes for managing design system components and documentation (e.g., Zeroheight, Storybook integration).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar, to understand user behavior and inform design decisions.

• User Feedback Platforms: Familiarity with tools for collecting and analyzing user feedback (e.g., Hotjar, UserTesting.com).

CRM & Automation:

• While not a primary design tool, an understanding of how design impacts CRM (Customer Relationship Management) systems or marketing automation platforms can be advantageous in a B2B SaaS context.

📝 Enhancement Note: Figma is explicitly called out as a critical tool. Proficiency in analytics and user feedback tools is also highly relevant for a data-informed product designer.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring their needs are at the forefront of design decisions.

• Collaboration & Transparency: Open communication and close partnership with Product, Engineering, and other stakeholders to ensure alignment and shared ownership.

• Craftsmanship & Quality: A dedication to high-quality design execution, attention to detail, and continuous improvement of both product and processes.

• Innovation & AI Integration: A forward-thinking mindset that embraces new technologies, particularly AI, to create novel and impactful user experiences.

• Data-Informed Decision Making: Utilizing data and user insights to validate hypotheses and measure the success of design initiatives.

Collaboration Style:

• Cross-functional Partnership: Designers are integral members of product teams, working alongside PMs and Engineers throughout the development lifecycle.

• Iterative Design: A culture of continuous feedback, iteration, and refinement based on user testing and data.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings within the design team and across departments.

📝 Enhancement Note: The values emphasize a user-focused, collaborative, and quality-driven approach, with a clear openness to leveraging AI and data in the design process.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Navigating the complexities and evolving nature of AI to create intuitive and trustworthy user experiences.

• Balancing User Needs with Business Goals: Effectively translating diverse user needs and ambitious business objectives into cohesive product solutions.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across a complex SaaS platform with multiple features.

• Rapid Iteration in a Fast-Paced Environment: Adapting to agile development cycles and delivering high-quality designs under tight deadlines.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a leader in designing AI-powered products, a rapidly growing and in-demand field.

• Design System Mastery: Deepen expertise in building, scaling, and evolving robust design systems.

• Mentorship and Leadership: Gain experience mentoring junior designers and leading design strategy for significant product areas.

• Industry Exposure: Access to conferences, workshops, and training focused on cutting-edge UX/UI trends, AI in design, and SaaS product development.

📝 Enhancement Note: The challenges are inherent to a senior role in a dynamic tech company, particularly one at the forefront of AI integration. The growth opportunities highlight paths for specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex B2B SaaS product you designed from scratch. What were the biggest challenges, and how did you overcome them?" (Focus on your end-to-end process, problem-solving, and stakeholder management.)

• "How would you approach designing an AI-powered feature for our platform? What are the unique considerations compared to traditional UI design?" (Demonstrate your understanding of AI's impact on UX, ethical considerations, and iterative design.)

• "Tell me about a time you had to influence senior stakeholders with your design recommendations. What was your strategy, and what was the outcome?" (Highlight your communication, persuasion, and product thinking skills.) Company & Culture Questions:

• "What interests you most about Duda's mission and our AI-powered platform?" (Research Duda's product, target audience, and recent AI developments.)

• "How do you typically collaborate with Product Managers and Engineers? Can you provide an example of a successful collaboration and one that was challenging?" (Showcase your teamwork and communication style.)

• "How do you ensure your designs are user-centered while also meeting business objectives?" (Discuss your approach to user research, data analysis, and balancing competing priorities.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Focus on Decisions: Explain why you made certain design choices, not just what you designed. Connect your decisions to user needs and business goals.

• Show, Don't Just Tell: Use high-quality visuals, interactive prototypes (if possible), and clear annotations.

• Quantify Impact: Wherever possible, present data that demonstrates the positive outcomes of your work.

• Be Prepared for Questions: Anticipate questions about your process, challenges, and alternative solutions.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of the product design process (especially for complex SaaS and AI products), and strong collaborative capabilities.

📌 Application Steps

To apply for this Senior Product Designer position at Duda:

• Submit your application through the provided link on Duda's careers page.

• Curate Your Portfolio: Select 3-5 of your most relevant B2B/B2B2C SaaS and AI-related product design projects. Ensure each case study clearly outlines the problem, your role, process, design decisions, and measurable impact.

• Tailor Your Resume: Highlight your 6+ years of experience, specific skills in Figma, design systems, and any experience with AI-powered products. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clarity, conciseness, and the story behind each project. Be ready to discuss your design process and rationale.

• Research Duda: Understand Duda's platform, its target users (web professionals, agencies), its competitive landscape, and its recent AI initiatives. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.