Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Phoenix
Location: Toronto, Ontario, Canada
Job Type: Full-Time
Category: Product Design / UX/UI
Date Posted: May 05, 2026
Experience Level: 5+ Years
Remote Status: On-site

🚀 Role Summary

• Lead the strategic evolution and execution of a comprehensive design system and visual language across two distinct brands (Phoenix and Raven), ensuring scalability, coherence, and brand expression.
• Drive the creation of patient-loved, high-functioning user interfaces for web and mobile products, focusing on human-centered design principles and delivering visually compelling, cohesive experiences.
• Champion and integrate AI-assisted design-to-code workflows, leveraging technology to accelerate delivery while maintaining exceptional craft and exploring the future of design-tech interaction.
• Operate within a highly collaborative, iterative, and in-person team environment, working closely with UX, Engineering, and cross-functional stakeholders to translate complex healthcare challenges into elegant, impactful design solutions.

📝 Enhancement Note: This role is deeply embedded within the product development lifecycle, requiring a Senior Product Designer to not only execute on design but also to define and own key aspects of the design system and brand identity. The emphasis on in-person collaboration and a fast-paced, iterative environment suggests a culture that values direct communication and rapid prototyping.

📈 Primary Responsibilities

• Design and develop visually compelling, high-functioning user interfaces for Phoenix's web and mobile products, ensuring a patient-centered approach.
• Lead the definition and implementation of design principles that foster exceptional digital experiences across both the Phoenix and Raven brands.
• Combine strategic layout thinking with meticulous visual detail to deliver clean, cohesive, and system-driven design solutions.
• Collaborate closely with motion designers to document micro-interactions and UI motion briefs that enhance usability and user delight.
• Ensure visual consistency and coherence across a complex and growing product ecosystem by expertly utilizing Figma and maintaining component libraries.
• Lead the next iteration of the design system, enhancing its structure, scalability, and documentation while preserving existing strengths.
• Apply UI best practices with a strong command over page design, layout, and interaction visuals for both brands.
• Develop and steward brand expression within the product, ensuring Phoenix and Raven feel coherent, distinctive, and engaging.
• Champion AI-assisted design-to-code workflows, leveraging tools to accelerate delivery without compromising design quality.
• Collaborate closely with engineers to ensure design intent is accurately realized in production.
• Contribute to defining user interactions with AI-powered features across Phoenix and Raven platforms.
• Refine UX-provided wireframes into production-ready UI, applying expertise in navigation frameworks, product flows, and system-level thinking from a visual perspective.
• Translate complex healthcare problems into clear, grounded design solutions informed by data and user insights.
• Represent the design discipline in cross-functional meetings, unifying strategic and experiential perspectives.
• Build strong working relationships across product, engineering, marketing, and leadership through curiosity and confidence.

📝 Enhancement Note: The responsibilities clearly outline a leadership role in design, focusing on systems thinking, brand cohesion, and the integration of emerging technologies like AI into the design workflow. The dual-brand responsibility and emphasis on patient-centered care in telehealth are critical aspects for candidates to address.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is implied by the experience and responsibilities. Experience: 5+ years of experience in the design industry, with a significant focus on human-centered digital products, is required.

Required Skills:

• Deep expertise in design systems, including structure, scalability, and comprehensive documentation.
• High proficiency in Figma, including advanced usage of shared libraries, plugins, and design system components.
• Proven experience in human-centered digital product design, with a portfolio demonstrating range and rigour across various digital products, services, and experiences.
• Strong understanding of accessibility standards and inclusive design principles.
• Meticulous eye for detail and strong design aesthetic sensibilities.
• Exceptional communication and interpersonal skills, with a passion for building highly successful working relationships.
• Demonstrated ability to design based on data and user insights.
• Curiosity and experience with AI-assisted design-to-code processes.

Preferred Skills:

• Familiarity with motion design principles and experience creating UI motion briefs for engineering.
• Experience in the healthcare or telehealth industry.
• Understanding of product strategy and business objectives.
• Experience mentoring junior designers.

📝 Enhancement Note: The emphasis on Figma, design systems, and AI-assisted workflows suggests that candidates proficient in these specific areas will have a significant advantage. The explicit mention of a strong portfolio spanning "a wide variety of digital products, services, and experiences" indicates a need for demonstrated versatility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5+ years of design experience with a strong emphasis on human-centered digital product design.
• Feature a wide variety of digital products, services, and experiences, demonstrating breadth of skill and rigorous application of design principles.
• Include detailed case studies that highlight deep expertise in design systems: structure, scalability, and documentation.
• Demonstrate proficiency in Figma, showcasing examples of shared libraries, component usage, and design system contributions.
• Present examples of AI-assisted design-to-code workflows and their impact on design delivery and quality.
• Include work that illustrates a strong understanding and application of accessibility standards and inclusive design principles.
• Highlight projects where data and user insights were integral to the design process and decision-making.
• Showcase a meticulous eye for detail and strong aesthetic sensibilities in visual design execution.

Process Documentation:

• Provide clear documentation of your design process for key projects, detailing how user needs were identified and addressed.
• Illustrate how design systems were leveraged to ensure consistency, scalability, and efficiency across projects.
• Explain the iteration process, including how feedback from UX, Engineering, and stakeholders was incorporated.
• Detail your approach to collaborating with engineers to ensure accurate implementation of design intent.
• Document your experience with AI-assisted design-to-code workflows, including the tools used and the outcomes achieved.

📝 Enhancement Note: The portfolio is critical for this role, requiring not just visual output but also clear articulation of process, system thinking, and technical proficiency. Candidates should be prepared to walk through their design system work and AI integration approaches.

💵 Compensation & Benefits

Salary Range: $130,000 - $150,000 CAD per year.

Benefits:

• Comprehensive healthcare coverage.
• A remote-first approach to the holiday season, providing flexibility and extended time off.
• Holistic wellbeing support, including a dedicated wellbeing allowance to support personal health and wellness initiatives.
• Flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or manage personal life events.

Working Hours: Standard 40 hours per week, with an expectation of in-office attendance in Toronto.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in Toronto, reflecting the required experience and responsibilities. The benefits package emphasizes holistic wellbeing and work-life balance, aligning with a modern, employee-focused company culture. The requirement for in-office presence is a key detail for candidates to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Healthcare Technology. Phoenix is building a trusted telehealth platform focused on making specialist healthcare accessible across Canada. This sector demands high standards for user experience, data security, and patient trust. Company Size: Founded in 2019, Phoenix is likely a growing startup or scale-up, suggesting an environment with potential for rapid change, direct impact, and close-knit teams. The description implies a team size conducive to close collaboration. Founded: 2019, indicating a relatively young company with a modern approach to technology and healthcare delivery.

Team Structure:

• The design team likely operates closely with UX and Engineering within cross-functional pods or squads, fostering an iterative and collaborative development process.
• Reporting structure is not explicitly detailed but suggests a senior individual contributor role with significant autonomy and potential influence over design direction.
• Cross-functional collaboration is a cornerstone, emphasizing in-person interaction for spontaneous brainstorms, fast feedback loops, and strong working relationships across product, engineering, marketing, and leadership.

Methodology:

• Emphasis on human-centered design and patient-centric experiences, informed by data and user insights.
• Iterative development and a "ship it" mentality, valuing getting well-crafted solutions into the world and learning from them.
• Adoption of AI-assisted design-to-code workflows to accelerate delivery and explore new design-tech possibilities.
• In-person collaboration as a preferred methodology for driving innovation and connection.

Company Website: https://www.phoenix.ca/

📝 Enhancement Note: Phoenix's culture is characterized by its mission-driven approach to healthcare, a strong emphasis on in-person collaboration, and a commitment to innovation, particularly in leveraging AI. The "move deliberately" and "ships alongside great people" ethos highlights a preference for focused, impactful work.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who is expected to lead initiatives, own significant design areas (like the design system), and operate with a high degree of autonomy. It’s a position that defines rather than just executes. Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Design, or a Product Manager. The emphasis on autonomy suggests direct mentorship might be less frequent, with more focus on peer collaboration and self-direction. Operations Impact: The role has a direct impact on the patient experience, brand perception, and development efficiency. By owning the design system and visual language, the designer influences the quality and consistency of all digital touchpoints, directly affecting user engagement, trust, and ultimately, the success of Phoenix's telehealth platform.

Growth Opportunities:

• Design Leadership: Opportunity to become a lead designer or design system owner for a growing company, potentially shaping the future of design at Phoenix and Raven.
• Specialization: Deepen expertise in AI-assisted design, motion design, or healthcare UX through hands-on application and potential learning opportunities.
• Strategic Influence: Contribute to product strategy and evangelize design best practices across the organization, influencing product direction and team culture.
• Mentorship: Potential to mentor junior designers as the team scales.

📝 Enhancement Note: This role offers significant growth potential for an experienced designer looking to take on more ownership and influence. The ability to shape critical design assets like the design system and contribute to emerging technology integration makes it appealing for ambitious professionals.

🌐 Work Environment

Office Type: The company emphasizes a collaborative, in-person culture at its headquarters in downtown Toronto. This suggests a modern, likely open-plan or hybrid office space designed to facilitate spontaneous interactions and team cohesion. Office Location(s): Downtown Toronto, Ontario, Canada. This central location offers accessibility via public transit and proximity to amenities.

Workspace Context:

• Collaborative Environment: The emphasis on being "shoulder-to-shoulder" with UX and Engineering indicates a dynamic workspace where cross-functional teams work in close proximity, fostering rapid communication and idea exchange.
• Tools and Technology: Access to industry-standard design tools like Figma, with potential for other collaboration and prototyping software. The company is also exploring AI-assisted design-to-code tools.
• Team Interaction: Frequent interaction with product managers, engineers, motion designers, and potentially marketing and leadership teams, creating a rich environment for learning and problem-solving.

Work Schedule: The role is full-time, with an expectation of working on-site in Toronto, implying a structured work week with a focus on in-person collaboration. While not explicitly stated as flexible, the company's benefits suggest a supportive approach to work-life balance outside of core office hours.

📝 Enhancement Note: The "five days a week" in-office expectation is a defining characteristic of the work environment, signaling a strong preference for face-to-face collaboration over remote or hybrid arrangements, which is becoming less common for design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio, focusing on experience, skills, and alignment with Phoenix's mission and culture.
• Portfolio Review (with Design/UX): A deep dive into the candidate's portfolio, discussing past projects, design process, systems thinking, and Figma proficiency. Expect to present case studies and discuss design decisions.
• Design Challenge/Workshop: Potentially a hands-on exercise or collaborative workshop with the design and/or engineering team to assess problem-solving skills, design approach, and ability to work within a team context. This might involve refining a wireframe, contributing to a design system component, or solving a specific UX/UI problem.
• Cross-functional Interviews: Meetings with members of the Engineering, Product, and potentially Marketing teams to assess collaboration skills, communication, and cultural fit.
• Final Interview: Likely with a senior leader (e.g., Head of Product, CEO) to discuss strategic alignment, career aspirations, and overall fit within the company.

Portfolio Review Tips:

• Highlight Design Systems: Clearly articulate your role in developing, evolving, and maintaining design systems. Showcase specific examples of components, documentation, and the impact of the system on design consistency and efficiency.
• Demonstrate Figma Mastery: Be prepared to screen-share or walk through Figma files, demonstrating your command of libraries, components, auto-layout, and collaborative features.
• Showcase AI Integration: If you have experience with AI-assisted design tools or workflows, present case studies that illustrate how you leveraged AI to enhance your design process or outcomes.
• Emphasize Patient-Centricity: For healthcare roles, explicitly discuss how your designs address patient needs, improve accessibility, and build trust. Use data and user insights to back up your design decisions.
• Tell a Story: Structure your portfolio case studies with a clear narrative: problem, process, solution, and results. Quantify impact whenever possible.
• Brand Cohesion: If applicable, show examples of how you've managed design consistency across different brands or product lines.

Challenge Preparation:

• Understand Phoenix: Research Phoenix's mission, products (Phoenix and Raven), target audience, and recent news.
• Figma Practice: Be ready to use Figma for live exercises or to present mockups.
• Design System Thinking: Prepare to discuss how you would approach evolving or building a design system for a telehealth platform.
• AI in Design: Be ready to discuss your thoughts on AI's role in design and how you'd integrate it into workflows.
• Collaboration Scenarios: Think about how you would collaborate with engineers and product managers on challenging design problems.

📝 Enhancement Note: The interview process appears to be thorough, with a strong emphasis on practical design skills, systems thinking, and collaborative capabilities. The portfolio review is a critical gate, and candidates should prepare to demonstrate their expertise in Figma and design systems in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Expect deep usage of shared libraries, component variants, and collaborative features.
• Prototyping Tools: Likely integrated within Figma, but potentially other tools for more complex animations or interactive prototypes.
• Design System Management: Figma's component libraries and potentially dedicated design system platforms or documentation tools.

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret user data and analytics (e.g., from tools like Amplitude, Mixpanel, Google Analytics) to inform design decisions is crucial.
• Designers will likely collaborate with Product Managers and Analysts who use these tools.

CRM & Automation:

• Not directly relevant to the Senior Product Designer's core tools, but awareness of how design impacts user journeys within CRM or marketing automation platforms might be beneficial.

Emerging Technologies:

• AI-Assisted Design Tools: Candidates should be familiar with or curious about tools that aid in design-to-code, asset generation, or workflow automation.

📝 Enhancement Note: Figma is unequivocally the primary design tool. The company's interest in AI-assisted design-to-code indicates a forward-thinking approach to technology integration within the design process.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to making healthcare more accessible and improving patient lives through technology.
• Collaboration: Emphasis on in-person teamwork, fast feedback loops, and building strong working relationships.
• Impact & Autonomy: Valuing individuals who can drive significant impact and take ownership of their work with a high degree of independence.
• Craftsmanship & Detail: A meticulous eye for detail and a commitment to high-quality design execution and brand expression.
• Innovation: A curiosity for new technologies like AI and a desire to be at the forefront of design-tech advancements.
• Patient-Centricity: A core focus on designing experiences that genuinely benefit and delight patients.

Collaboration Style:

• In-Person & Iterative: Works "shoulder-to-shoulder" with UX and Engineering, prioritizing rapid iteration and direct communication over lengthy review cycles.
• Cross-functional Integration: Design is not siloed; it's deeply integrated into product development, requiring strong collaboration with engineering, product management, and marketing.
• Curiosity and Confidence: Encouraging open communication, asking questions, and confidently presenting ideas and solutions.
• Shared Ownership: A culture where individuals contribute to defining the product and processes, rather than just executing predefined tasks.

📝 Enhancement Note: The culture at Phoenix appears to be a blend of mission-driven purpose, a preference for deeply collaborative in-person work, and a focus on delivering tangible impact with a high standard of craft.

⚡ Challenges & Growth Opportunities

Challenges:

• Dual Brand Management: Balancing distinct visual languages and design systems for both Phoenix and Raven while maintaining overall coherence and efficiency.
• AI Integration Complexity: Navigating the evolving landscape of AI-assisted design-to-code, ensuring it enhances rather than compromises design quality and brand integrity.
• Telehealth Specifics: Designing for a sensitive industry like healthcare requires a deep understanding of user trust, privacy, accessibility, and complex user journeys.
• Fast-Paced Environment: Thriving in a startup/scale-up environment that values rapid iteration and shipping, requiring adaptability and comfort with evolving briefs.
• Defining the Future: Taking ownership of significant design assets like the design system means defining standards and direction for the company's future products.

Learning & Development Opportunities:

• Design System Leadership: Opportunity to build and lead the next generation of a critical design asset, gaining significant strategic experience.
• AI in Design Exploration: Hands-on experience integrating AI tools into the design workflow, positioning the candidate at the cutting edge of design technology.
• Healthcare UX Mastery: Deepening expertise in designing for regulated and sensitive industries, a valuable specialization.
• Cross-functional Influence: Developing strong skills in influencing product strategy and working effectively across diverse teams.
• Mentorship & Growth: Potential to mentor junior designers and grow into more senior or leadership roles within a scaling organization.

📝 Enhancement Note: This role presents significant challenges related to managing complexity (dual brands, AI integration) but offers equally substantial growth opportunities in leadership, specialization, and strategic impact within a mission-critical industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the design system for Phoenix to incorporate new AI-driven features while maintaining brand coherence for both Phoenix and Raven?" (Focus on systems thinking, AI integration, and brand strategy)
• "Describe a time you had to balance meticulous visual detail with the need for rapid iteration and shipping. How did you ensure quality while meeting deadlines?" (Focus on execution, trade-offs, and process)
• "How do you ensure accessibility and inclusive design principles are integrated into your design process, especially when working with AI-assisted tools?" (Focus on core design ethics and technical application)

Company & Culture Questions:

• "What excites you most about Phoenix's mission to improve healthcare accessibility in Canada?" (Focus on mission alignment and industry understanding)
• "How do you see the role of in-person collaboration in a design team, and what are your expectations for a collaborative office environment?" (Focus on cultural fit and work style)
• "How would you measure the success of a design system you've led or significantly contributed to?" (Focus on impact, metrics, and ROI)

Portfolio Presentation Strategy:

• Design System Deep Dive: Dedicate a significant portion of your presentation to your design system work. Clearly articulate its structure, components, guidelines, and the impact it had on efficiency and consistency.
• Figma Workflow Showcase: Be prepared to briefly demo or walk through key Figma files, highlighting your use of components, libraries, and collaborative features.
• AI Integration Examples: If applicable, present a specific project where you used AI tools. Explain your rationale, the tools used, and the tangible benefits achieved.
• Patient-Centred Case Study: Select a case study that best demonstrates your ability to design for user needs, particularly in a healthcare context. Emphasize user research, problem definition, and iterative refinement.
• Dual Brand Consideration: If possible, show how you've managed design consistency or distinctiveness across different brands or product lines.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, deep technical proficiency in Figma and design systems, an understanding of AI's potential in design, and a strong alignment with Phoenix's mission and collaborative culture.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Ashby link, ensuring all required fields are completed accurately.
• Portfolio Customization: Tailor your portfolio to prominently feature your experience with design systems, Figma mastery, and any work involving AI-assisted design-to-code workflows or healthcare technology. Select 2-3 strong case studies that best represent your capabilities for this specific role.
• Resume Optimization: Ensure your resume clearly highlights your 5+ years of experience in human-centered digital product design, mentioning specific achievements related to design systems, UI/UX, and any relevant industry experience. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your approach to design systems, and your vision for AI in design. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and handling complexity.
• Company Research: Thoroughly research Phoenix, its mission, its products (Phoenix and Raven), and its in-office culture. Understand their commitment to telehealth and how design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.