Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Hatch

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-11

Experience Level: Mid-Senior Level (3+ years)

Remote Status: Hybrid (3 days/week in office)

🚀 Role Summary

• Lead end-to-end design initiatives for core AI product experiences, including conversational AI (Voice, SMS, Email) and complex data-driven interfaces.

• Drive the creation of elegant and scalable solutions for enterprise home services operators, focusing on untangling multi-step operational workflows.

• Leverage AI prototyping tools and collaborate closely with product, engineering, and AI specialists to deliver high-quality design artifacts.

• Contribute to the evolution of a robust design system built on shadcn/ui within a React + Tailwind CSS stack.

• Conduct user research with target operators to deeply understand their needs and translate insights into impactful product strategies and design directions.

📝 Enhancement Note: This role is positioned as a "Senior Product Designer" with a specific focus on AI-driven communication workflows and complex B2B enterprise software. The description emphasizes autonomy, high agency, and a significant impact on product direction, aligning with senior-level responsibilities. The reference to companies like Linear, Vercel, Attio, and Raycast suggests an expectation of design quality and user experience comparable to leading modern software platforms. The acquisition by Yelp indicates a growth-stage company with resources and a clear market position, offering stability alongside startup dynamism.

📈 Primary Responsibilities

• Own the complete design lifecycle for core product features, from initial concept and user research through to polished, production-ready designs.

• Design intuitive and powerful AI communication workflows (Voice AI, SMS, email) that enhance customer engagement for home services businesses.

• Develop clear and scalable mental models for complex, multi-step operational workflows such as campaign builders, journey orchestration, and audience segmentation.

• Utilize AI tools like Claude for rapid prototyping of interactive flows and to validate design concepts with cross-functional teams.

• Actively contribute to and enhance the company's design system, ensuring consistency and scalability across the platform, leveraging shadcn/ui and the existing React + Tailwind stack.

• Execute qualitative user research with enterprise home services operators, gathering insights to inform product strategy, design decisions, and identify new opportunities.

• Collaborate closely with Customer Success Representatives (CSRs) and AI specialists to design interfaces that build trust and ensure brand alignment for the AI's customer interactions.

• Champion design best practices, working hand-in-hand with engineers to ensure high-fidelity implementation, responsiveness, and adherence to accessibility standards.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on "untangling dense, multi-step workflows" and designing for "enterprise home services operators" indicates a need for strong information architecture and a deep understanding of B2B operational challenges. The requirement to use AI tools for prototyping and to collaborate with AI specialists points to a role at the forefront of AI-integrated product design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is typically expected for senior roles.

Experience: A minimum of 3+ years of progressive experience in product design or UX/UI roles, specifically within high-growth technology companies and ideally with exposure to B2B or enterprise software environments.

Required Skills:

• Proficient in end-to-end product design, encompassing user research, wireframing, prototyping, and high-fidelity visual design.

• Expert-level proficiency in Figma for design creation, collaboration, and prototyping.

• Demonstrated ability to rapidly prototype interactive flows, with a strong preference for experience using AI tools like Claude.

• Deep understanding of common UX/UI patterns and best practices, with a keen eye for visual design hierarchy, typography, and overall polish.

• Proven track record of high autonomy and initiative; ability to identify problems, scope solutions, and drive projects to completion independently.

• Strong information architecture skills, with the ability to structure complex feature sets into clear, scalable, and user-friendly interfaces.

• Excellent communication and collaboration skills, capable of articulating design rationale to both technical and non-technical stakeholders.

• Experience conducting user research, including customer interviews, and translating qualitative feedback into actionable design insights.

• Familiarity with front-end development concepts (HTML/CSS) and a willingness to engage in small UX refinements in production. Preferred Skills:

• Experience designing complex, data-heavy AI products, such as dashboards, workflow builders, or conversational interfaces.

• Prior experience designing for enterprise clients, B2B SaaS, or multi-location operators in non-tech verticals (e.g., home services, home improvement).

• Familiarity with AI-assisted development tools or agents.

• Experience contributing to or evolving design systems, particularly those built with component libraries like shadcn/ui.

• Knowledge of React and Tailwind CSS frameworks.

• Understanding of voice user interface (VUI) design principles.

📝 Enhancement Note: The "3+ years" combined with "high-growth tech environments" and specific tool proficiencies signals a need for candidates who can hit the ground running and contribute meaningfully from day one. The emphasis on "high agency" and "autonomy" suggests the company values proactive problem-solvers who can manage their own workload and drive design initiatives forward without constant supervision. The specific mention of AI tools like Claude and the shadcn/ui component library indicates a modern tech stack and a forward-thinking approach to design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates end-to-end product design ownership, showcasing a deep understanding of user problems and how design solutions addressed them.

• Includes detailed case studies of complex AI-driven product experiences, workflow builders, or conversational interfaces.

• Highlights information architecture challenges and how they were untangled into scalable structures.

• Showcases strong visual design craft, attention to detail, and consistency across different product areas.

• Provides evidence of user research methodologies and how insights influenced design decisions.

• Features examples of contributions to or utilization of design systems, demonstrating an understanding of scalability and consistency.

• Where applicable, includes examples of rapid prototyping, potentially using AI tools, to accelerate design validation. Process Documentation:

• Portfolio projects should clearly articulate the design process followed, including discovery, ideation, iteration, and final execution.

• Case studies should detail the problem statement, the design approach, key challenges encountered, and the outcomes or impact of the design solution.

• For AI-related projects, explain the AI's role in the user experience and how the design facilitated trust and control.

• Demonstrate how user research was integrated into the design process, from planning to synthesis and application.

📝 Enhancement Note: For a Senior Product Designer role, especially one involving AI and complex B2B workflows, a portfolio is critical. It needs to go beyond just visual polish to demonstrate strategic thinking, problem-solving capabilities, and a deep understanding of the design process. Case studies that highlight the ability to handle complexity, communicate design rationale, and deliver measurable impact will be highly valued.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this position is between $145,000 and $280,000 USD per year. This range is determined by various factors, including external market benchmarks, geographic location (New York City in this case), and the candidate's specific years of experience and demonstrated skills.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401(k) retirement savings plan with a company match.

• Flexible Paid Time Off (PTO) policy, allowing employees to manage their time off as needed.

• Potential for a performance-based Bonus.

• Opportunity to receive Restricted Stock Units (RSUs), offering equity in the company.

Working Hours: The standard working hours are expected to be approximately 40 hours per week. The role is hybrid, requiring 3 days per week in the New York City office, allowing for flexibility on the remaining 2 days which can be worked remotely.

📝 Enhancement Note: The provided salary range is quite broad, reflecting the significant variation in compensation based on the specific experience level and qualifications a candidate brings, even within the "Senior" designation. The inclusion of bonus and RSUs indicates a compensation structure that rewards performance and long-term commitment, typical of high-growth tech companies. The hybrid arrangement is clearly defined, requiring a commitment to in-office collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Software/Technology sector, specifically focusing on AI-powered customer communication and automation solutions for the Home Services and Home Improvement industries. As an acquired company by Yelp, it benefits from the stability and market reach of a larger entity while retaining startup agility.

Company Size: Hatch is a growing company, likely in the range of 50-200 employees, given its stage as a high-growth startup that has been acquired. This size typically offers a dynamic environment where individuals can have significant influence.

Founded: Founded in 2019, Hatch has rapidly evolved from a startup to a key player in its niche, now integrated into Yelp's broader platform. This history suggests a culture that values innovation, rapid iteration, and adaptability.

Team Structure:

• The design team is described as "small but mighty," indicating a lean and collaborative structure where each member's contribution is highly visible and impactful.

• The Senior Product Designer will likely report to a Head of Design or Design Lead, working closely with Product Managers, Engineers (React + Tailwind stack), and AI Specialists.

• Cross-functional collaboration is a cornerstone, with designers expected to partner closely with engineering for implementation, PMs for product strategy, and AI specialists for technical integration. Methodology:

• Data Analysis & Insights: The company leverages data to understand customer behavior and product performance, informing design decisions and product bets.

• Workflow Planning & Optimization: A key focus is on untangling and optimizing complex operational workflows for enterprise clients, turning them into streamlined digital experiences.

• Automation & Efficiency Practices: Hatch's core offering is AI-driven automation, so efficiency and intelligent design are central to their operational and product philosophy.

Company Website: https://usehatchapp.com

📝 Enhancement Note: The acquisition by Yelp is a significant factor, suggesting a company that has achieved product-market fit and is now poised for scaled growth. The "startup speed with technical depth" culture implies a fast-paced environment that values innovation and technical excellence. The emphasis on serving "enterprise home services operators" means the design challenges are rooted in real-world, often less tech-savvy, business operations, requiring a pragmatic and user-centric approach.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer," indicating a position of significant responsibility and autonomy. A Senior Designer is expected to lead complex projects, mentor junior designers (if applicable), influence product strategy, and possess a high degree of ownership. The role is crucial in shaping the product's user experience and design direction.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design. They will work in close partnership with Product Managers, Engineering teams (React/Tailwind), and AI Specialists, forming cross-functional pods or teams to drive product development.

Operations Impact: The Senior Product Designer's work will directly influence the usability, efficiency, and adoption of Hatch's AI-powered platform, particularly for enterprise clients. By designing intuitive workflows and powerful tools, they will enable businesses to improve customer engagement, streamline operations, and increase revenue. The design function is positioned as integral to the company's scaling efforts and future product evolution.

Growth Opportunities:

• Design Leadership: Potential to evolve into a Design Lead or Manager role as the design team expands, taking on more strategic oversight and people management responsibilities.

• Specialization: Deepen expertise in AI product design, conversational interfaces, or enterprise B2B SaaS design, becoming a go-to subject matter expert.

• Strategic Influence: Contribute significantly to product strategy, roadmap planning, and the overall design vision for Hatch, especially in its post-acquisition phase within Yelp.

• Mentorship: Opportunity to mentor junior designers and contribute to building a strong design culture.

📝 Enhancement Note: The "Senior" title and the context of a growing, acquired startup suggest significant opportunities for career advancement. The role is positioned to have a tangible impact on the company's success, making it attractive for designers seeking to build something substantial and influence product direction. The potential to shape design practices at a company undergoing scaling is a key growth driver.

🌐 Work Environment

Office Type: The role is based in a hybrid work environment within a physical office located in SoHo, New York City. This implies a blend of in-office collaboration and remote flexibility.

Office Location(s): The primary office is in SoHo, New York City, a well-known commercial and creative hub, suggesting a vibrant and accessible location for employees based in the metropolitan area.

Workspace Context:

• Collaborative Environment: The hybrid model, with 3 days in the office, is designed to foster collaboration, spontaneous brainstorming, and stronger team connections among designers, PMs, and engineers.

• Tools & Technology: Designers will have access to modern design tools (Figma) and potentially prototyping tools (AI-assisted). The engineering team utilizes a React + Tailwind CSS stack, implying a modern front-end environment.

• Interactions: Opportunities for direct interaction with product leadership, engineering, AI specialists, and CSRs to gain deep insights into user needs and operational challenges.

Work Schedule: While a standard 40-hour work week is implied, the hybrid nature allows for some flexibility in managing the work schedule, balancing in-office days with remote work. This structure aims to support work-life balance while ensuring essential in-person collaboration.

📝 Enhancement Note: The SoHo office location in NYC suggests a desirable work environment. The hybrid model is key, requiring 3 fixed days in the office, which implies a structured approach to office presence aimed at maximizing collaborative benefits. This setup is common for companies balancing flexibility with the need for in-person synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fit with the role's requirements, focusing on experience with AI products, B2B design, and Figma proficiency.

• Design Challenge/Case Study Presentation: Candidates will likely be asked to present a portfolio case study or complete a design challenge that showcases their problem-solving skills, design process, and ability to handle complex workflows. This will involve articulating design rationale to product and engineering stakeholders.

• Team Interviews: Discussions with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, technical understanding, and cultural fit. Questions will probe your approach to AI design, user research, and system thinking.

• Hiring Manager/Leadership Interview: A final conversation with the hiring manager or design leadership to discuss strategic thinking, career aspirations, and overall alignment with Hatch's mission and values.

Portfolio Review Tips:

• Focus on AI & B2B: Prioritize case studies that demonstrate experience designing AI-driven products, complex workflows, or enterprise solutions. Highlight how you made intricate systems accessible.

• Showcase Process: Clearly articulate your design process for each project, emphasizing how you identified problems, conducted research, iterated on solutions, and collaborated with cross-functional teams.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the impact of your designs on user behavior, business goals, or operational efficiency.

• Visual Polish & Detail: Ensure your portfolio is visually polished, well-organized, and easy to navigate. Pay attention to typography, hierarchy, and the overall presentation of your work.

• AI Prototyping: If you have examples of using AI tools for prototyping, make sure to highlight this capability.

Challenge Preparation:

• Understand the Problem Space: Research Hatch, Yelp, and the home services industry to understand the context and challenges.

• Practice Articulating Rationale: Be prepared to clearly explain why you made specific design decisions, referencing user needs, business goals, and design principles.

• Information Architecture Focus: Given the role's emphasis on untangling complex workflows, be ready to discuss how you approach structuring information and designing multi-step processes.

• AI Integration: Think about how AI can be effectively and ethically integrated into user experiences to solve real problems, and how to design for trust and control.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing on both design craft and strategic thinking. The portfolio is paramount, and candidates should prepare to present it comprehensively, demonstrating their ability to handle the specific challenges of designing AI products for complex B2B environments. The "top experiences like Linear, Vercel, Attio, or Raycast" benchmark suggests an expectation of modern design thinking and execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Expertise in its advanced features for collaboration, component management, and interactive prototyping is essential.

• AI Prototyping Tools (e.g., Claude): Used for rapid ideation and testing of interactive flows. Familiarity with leveraging AI in the design process is a significant plus.

• Design System Tools: While not explicitly named, expect tools for managing design tokens, components, and documentation, likely integrated with Figma.

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret data from analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) and reporting dashboards will be crucial for informing design decisions and measuring impact. CRM & Automation:

• Understanding the principles of CRM and automation workflows is important given the product's domain. Experience with or understanding of how users interact with such systems would be beneficial.

• Stack Context: The front-end development stack includes React and Tailwind CSS, implying that designers who understand these technologies will be better equipped to collaborate effectively with engineers and ensure design fidelity.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The explicit mention of AI tools like Claude for prototyping highlights a forward-thinking approach to design workflows. Understanding the React/Tailwind stack is a significant advantage for seamless collaboration with the engineering team, enabling designers to create more feasible and implementable solutions.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Polish: A high standard for design quality, attention to detail in visuals, typography, and interaction design, aiming for experiences comparable to leading modern software.

• Autonomy & Agency: A culture that empowers individuals to take ownership, drive initiatives, and proactively seek solutions to complex problems.

• User-Centricity: A deep commitment to understanding the needs of enterprise home services operators through rigorous user research, translating insights into impactful product decisions.

• Collaboration & Communication: Open communication channels and strong partnerships between design, product, and engineering to ensure alignment and efficient execution.

• Innovation & Adaptability: Embracing new technologies like AI in design and maintaining the agility to adapt in a fast-paced, high-growth environment.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of product teams, working closely with PMs and engineers from ideation through launch.

• Iterative Feedback: A culture of constructive feedback, both within the design team and across disciplines, to refine designs and improve product outcomes.

• Knowledge Sharing: Encouraging the sharing of best practices, research findings, and design system updates to foster collective learning and elevate the entire team's capabilities.

📝 Enhancement Note: The emphasis on "high sense of craft" and "elegance" suggests a design team that values aesthetics and user experience quality. The "high agency" and "autonomy" points to a culture that trusts its team members to make decisions and drive projects forward. The integration with AI specialists and CSRs indicates a multi-faceted approach to understanding and serving the user.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Untangling dense, multi-step operational workflows for enterprise users into intuitive and scalable interfaces. This requires strong information architecture and problem-framing skills.

• AI Integration Trust: Designing AI communication interfaces that users find trustworthy, controllable, and on-brand, balancing automation with human oversight.

• Balancing Power & Simplicity: Creating powerful tooling for sophisticated business operations without overwhelming users with complexity.

• Scaling Design Systems: Contributing to and evolving a design system that supports rapid product development while maintaining consistency across a growing platform.

Learning & Development Opportunities:

• AI Design Expertise: Gaining specialized knowledge in designing for conversational AI, voice interfaces, and AI-assisted workflows.

• Enterprise B2B SaaS: Deepening understanding of the unique design challenges and user needs within the enterprise B2B SaaS space, particularly for non-tech verticals.

• Product Strategy Influence: Opportunity to significantly influence product direction and strategy as the company scales post-acquisition.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design function within Hatch and potentially Yelp.

📝 Enhancement Note: The challenges are directly tied to the core value proposition of Hatch – making complex AI and operational tools accessible and effective for enterprise users. These challenges present significant opportunities for skill development and career advancement in specialized areas of product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex, multi-step workflow. How did you approach untangling it, and what was the outcome?" (Focus on information architecture, process mapping, and user simplification.)

• "How do you approach designing AI-powered features to ensure users trust the system and feel in control?" (Discuss UI patterns for AI, transparency, error handling, and user feedback loops.)

• "Walk us through a product you designed that had to balance power and simplicity for enterprise users. What were the key trade-offs?" (Demonstrate strategic decision-making and understanding of user needs vs. feature complexity.) Company & Culture Questions:

• "Why are you interested in designing AI products for the home services industry, and what do you find compelling about Hatch's mission?" (Show research into the company, industry, and the role's specific challenges.)

• "How do you approach collaborating with engineers and product managers on a hybrid team? Describe a challenging collaboration and how you navigated it." (Highlight communication skills, teamwork, and adaptability.)

• "How would you contribute to and evolve a design system like the one at Hatch, especially within a React + Tailwind stack?" (Show understanding of design systems, component-based design, and technical constraints.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly define the problem, your role, the process you followed (research, ideation, iteration), your design solutions, and the impact/outcomes.

• Highlight AI & Complexity: Emphasize projects that showcase your ability to design AI features or manage complex information architecture and workflows.

• Explain Your Decisions: Be prepared to articulate the rationale behind your design choices, linking them back to user needs, business goals, and design principles.

• Showcase Craftsmanship: Ensure your visual presentation is clean, professional, and highlights your attention to detail.

• Interactive Elements: If possible, use interactive prototypes to demonstrate user flows and interactions, especially those involving AI or complex processes.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving abilities, and an understanding of the unique challenges of AI and B2B product design. Being able to articulate your process and rationale clearly is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience with AI products, complex workflows, B2B/enterprise design, Figma proficiency, and user research. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your experience in designing AI-driven features, complex systems, and for enterprise clients. Ensure it clearly showcases your design process and impact.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on articulating your design rationale, process, and problem-solving approach. Be ready to discuss your experience with AI tools and complex information architecture.

• Research Hatch & Yelp: Understand Hatch's product, target market (home services), and its integration within Yelp. Familiarize yourself with their design philosophy and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.