Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Genworth Financial

Location: New York, NY | Richmond, VA

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-04-20

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop user-centered digital experiences across web, mobile, and tablet platforms, driving revenue through intuitive and functional product design.

• Apply Lean UX and Human-Centered Design principles to create impactful digital products that simplify and dignify the aging experience.

• Master both strategic thinking and tactical execution to manage competing priorities and tight timelines in a cross-functional environment.

• Foster creative problem-solving and relationship building while establishing efficient, repeatable processes and programs for the organization.

📝 Enhancement Note: While the title "Senior Product Designer" is provided, the description heavily emphasizes UX/UI design principles, user research, and the creation of digital products that drive revenue. This role is positioned within CareScout, a division of Genworth Financial, focusing on improving the long-term care experience. The "revenue driving" aspect suggests a strong alignment with GTM (Go-To-Market) operations and a focus on user experience as a key driver of business outcomes. The emphasis on process creation and efficiency also points to a need for operations-minded thinking within the design discipline.

📈 Primary Responsibilities

• Develop clear and intuitive information architectures, sitemaps, and user flows to guide user navigation and understanding.

• Create interactive prototypes and wireframes to meticulously define user interactions and complex workflows across web, mobile, and tablet interfaces.

• Produce high-fidelity mockups and visually compelling designs that adhere to brand guidelines, accessibility standards, and user best practices.

• Construct robust design systems and interaction paradigms that effectively support diverse user needs and overarching business goals.

• Collaborate closely with product managers, engineers, stakeholders, and cross-functional teams to ensure design feasibility and alignment with strategic business objectives.

• Conduct rigorous user testing throughout the design lifecycle to gather actionable feedback and iterate on designs for continuous improvement.

• Develop prototypes to effectively test product features, validate product ideas, and gather early-stage user insights.

• Stay current with the latest UI/UX trends, emerging technologies, and evolving best practices to maintain a competitive edge in product design.

📝 Enhancement Note: The responsibilities listed are standard for a Senior Product Designer. However, the context of CareScout and Genworth Financial suggests a focus on a sensitive and complex user base (individuals navigating long-term care). This implies a need for exceptional empathy in design, rigorous user validation, and a strong understanding of how design directly impacts user trust and adoption, which in turn drives revenue and business success. The mention of "revenue driving digital products" also highlights the business impact expected from this design role.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5-10 years of experience as a strategic UI/UX Designer.

• Proven track record of designing and developing successful digital products across web, mobile, and tablet platforms.

• Experience with user testing platforms (e.g., usertesting.com) or other analytics tools for performance measurement.

Required Skills:

• Information Architecture: Ability to design clear and intuitive information architectures, sitemaps, and user flows.

• Interaction Design: Proficiency in creating interactive prototypes and wireframes to define user interactions and workflows across multiple platforms.

• Visual Design: Skill in developing high-fidelity mockups and visual designs that align with brand aesthetics and accessibility standards.

• Design Systems: Experience in creating and maintaining robust design systems and interaction paradigms.

• User Research & Testing: Competence in conducting user research and performing user testing to gather feedback and inform design iterations.

• Prototyping Tools: Proficiency with design and prototyping tools, specifically mentioning Figma, and potentially others like Figma Make.

• Communication Skills: Excellent written and verbal communication abilities to articulate design decisions clearly and effectively.

• Portfolio: A strong portfolio is mandatory, showcasing UI/UX design skills and experience across web, mobile, and tablet platforms.

• Outcome-Centered Approach: Strong understanding of outcome-centered design principles and methodologies, focusing on measurable results.

• Ambiguity Navigation: Ability to seek clarity in highly ambiguous work streams, align teams around common goals, and deliver scalable solutions.

Preferred Skills:

• Ability to operate effectively in an entrepreneurial environment.

• Experience in scaling design processes and systems from a startup to an enterprise level.

• Understanding of front-end engineering principles and their impact on design implementation.

• Highly collaborative, results-driven, team player mentality.

📝 Enhancement Note: The "vibe coding tools" mentioned in the description is an informal term likely referring to tools that help quickly visualize or prototype design concepts, or potentially tools for rapid iteration. The emphasis on "outcome-centered approach" and "revenue driving digital products" strongly suggests that candidates who can demonstrate a direct link between their design work and business results (e.g., conversion rates, user engagement, task completion efficiency) will be highly favored. The "nice to have" for a Bachelor's degree indicates that demonstrable skills and a strong portfolio can outweigh formal educational requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated User-Centered Design: Showcase a clear process for understanding user needs, conducting research, and translating insights into effective design solutions.

• Cross-Platform Expertise: Provide examples of designs for web, mobile, and tablet, highlighting adaptability and platform-specific considerations.

• Information Architecture & User Flows: Include examples of sitemaps, user flows, and wireframes that illustrate logical navigation and task completion pathways.

• Visual Design & Branding: Present high-fidelity mockups that demonstrate aesthetic sensibility, adherence to brand guidelines, and a keen eye for detail.

• Interactive Prototypes: Include links or demonstrations of interactive prototypes that effectively communicate user interactions and workflows.

• Design System Contributions: Showcase experience with or contributions to design systems, demonstrating an understanding of scalability and consistency.

• User Testing & Iteration: Detail how user testing was incorporated into the design process and how feedback led to design improvements.

• Metrics & Impact: Quantify the impact of your designs using relevant metrics (e.g., conversion rates, user satisfaction scores, task completion times) to demonstrate business value.

Process Documentation:

• Design Process Documentation: Be prepared to articulate your design process, including how you approach problem definition, ideation, prototyping, testing, and iteration.

• Workflow Optimization: Demonstrate how your designs contribute to streamlining user workflows and improving operational efficiency for users.

• System Integration: Show an understanding of how design integrates with underlying technology systems and how design decisions impact implementation.

• ROI Demonstration: Highlight case studies where your design work has directly contributed to measurable business outcomes, such as increased revenue or reduced operational costs.

📝 Enhancement Note: For a Senior Product Designer role, especially one emphasizing "revenue driving digital products" and "efficient, repeatable processes," the portfolio is paramount. It needs to go beyond just aesthetic presentation. Candidates should be ready to walk through their design process for specific projects, explain the rationale behind key decisions, and most importantly, quantify the impact of their work with data. Demonstrating an understanding of how design impacts business operations and revenue generation will be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• For candidates based in the New York City Metropolitan area, the base salary pay range is $150,000 to $195,000 annually.

• This range is determined by factors such as geographic location, experience, and qualifications.

• Incentive Plan: Eligible to participate in an incentive plan with a target earning opportunity of 15% of base compensation, based on performance.

Benefits:

• Financial Well-being:

  • Competitive Compensation & Total Rewards Incentives
  • Multiple 401(k) Savings Plan Options
  • Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)

• Time Off & Leave:

  • Generous Paid Time Off
  • 12 Paid Holidays
  • Volunteer Time Off
  • Paid Family Leave

• Health & Wellness:

  • Comprehensive Healthcare Coverage
  • Disability, Life, and Long Term Care Insurance
  • Wellness support including gym membership reimbursement
  • Employee Assistance Program resources (work/life support, financial & legal management)
  • Caregiver and Mental Health Support Services

• Professional Development:

  • Tuition Reimbursement
  • Student Loan Repayment

Working Hours:

• The role is full-time, implying a standard workweek. Based on the provided data, this is estimated to be 40 hours per week.

📝 Enhancement Note: The salary range provided is specific to the New York City Metropolitan area. For the Richmond, VA location, while not explicitly stated, it is reasonable to infer that the salary range may differ due to regional cost of living and market compensation standards. Candidates applying for the Richmond position should research local salary benchmarks for Senior Product Designers. The inclusion of an incentive plan and a significant employer-funded retirement account feature are strong components of the total rewards package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically focused on long-term care solutions via CareScout division), with a strong technology and digital product development component.

Company Size: Genworth Financial is a Fortune 500 company, indicating a large, established organization with significant resources and market presence. CareScout, as a division, likely operates with some degree of autonomy while leveraging the parent company's infrastructure.

Founded: Genworth Financial was founded in 2004 (spun off from GE). The CareScout initiative represents a strategic pivot or expansion into a burgeoning market.

Team Structure:

• The Senior Product Designer will work within the CareScout division, reporting into a product design or product management leadership structure.

• Collaboration is explicitly stated as cross-functional, involving Product Managers, Engineers, and various stakeholders across the organization.

Methodology:

• Lean UX & Human-Centered Design: These are the core methodologies explicitly mentioned, emphasizing iterative design, user feedback, and a focus on user needs.

• Agile/Lean Methodologies: The team operates within agile frameworks, requiring designers to be adaptable and responsive to changing requirements and priorities.

• Outcome-Centered Design: A focus on achieving measurable business and user outcomes through design solutions.

• Data-Driven Decision Making: While not explicitly stated as a methodology, the emphasis on user testing, analytics, and revenue-driving products implies a reliance on data to inform design decisions.

Company Website: https://careers.genworth.com/us/en

📝 Enhancement Note: The company culture is described as mission-driven ("simplify and dignify the aging experience"), with an emphasis on curiosity, belonging, hard work, fun, and mutual care. For a Senior Product Designer, understanding this mission is crucial for creating empathetic and effective designs. The blend of a large, stable Fortune 500 company with the entrepreneurial spirit of a new division (CareScout) suggests a dynamic environment where individual contributions can have a significant impact, but also requires navigating established corporate structures.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, the ability to lead design initiatives, mentor junior designers, and influence product strategy. The role demands both deep design expertise and strategic thinking.

Reporting Structure: The Senior Product Designer will likely report to a Director or VP of Product Design, or potentially a Head of Product within the CareScout division. They will work closely with Product Managers and Engineering leads on specific product initiatives.

Operations Impact: The role is explicitly designed to create "revenue driving digital products." This means the Senior Product Designer's work will directly influence customer acquisition, engagement, retention, and ultimately, the financial success of CareScout and Genworth Financial. Their ability to translate user needs into effective, user-friendly interfaces that encourage desired actions (e.g., signing up for services, completing applications) is critical to the business's operational efficiency and revenue generation.

Growth Opportunities:

• Leadership Development: Opportunities to lead design projects, mentor junior designers, and potentially manage a small team as the CareScout division grows.

• Strategic Influence: Contribute to product strategy and roadmap development, leveraging design thinking to identify new opportunities and solve complex business problems.

• Specialization: Deepen expertise in specific areas of UX/UI, such as complex information architecture for regulated industries, or advanced user research methodologies.

• Cross-Functional Mobility: Potential to move into product management roles or other strategic positions within Genworth Financial, leveraging a deep understanding of user needs and product development.

• Industry Expertise: Develop specialized knowledge in the financial services and aging care sectors, becoming a subject matter expert.

📝 Enhancement Note: The "nice to have" of experience scaling design from startup to enterprise, coupled with the entrepreneurial environment, suggests that growth opportunities may involve building out design processes and teams from the ground up within CareScout. This is a significant growth path for a senior individual contributor looking to shape design functions.

🌐 Work Environment

Office Type: The role is listed as "On-site," indicating a requirement to work from one of the designated office locations in New York, NY, or Richmond, VA. This suggests a traditional office-based work environment.

Office Location(s):

• New York, NY (specific address not provided, but likely in a business district given the salary range).

Workspace Context:

• Collaborative Environment: The emphasis on working closely with cross-functional teams implies a collaborative office setup designed to facilitate communication and teamwork. Expect shared workspaces, meeting rooms, and potentially open-plan areas.

• Technology & Tools: Access to industry-standard design and prototyping tools (e.g., Figma), collaboration platforms, and potentially user testing facilities or software.

• Team Interaction: Opportunities for frequent interaction with product managers, engineers, researchers, and stakeholders, fostering a dynamic and communicative work atmosphere.

Work Schedule:

• Full-time employment, with an estimated 40 hours per week. As an on-site role, standard office hours are expected, though flexibility may be available depending on team needs and company policy.

📝 Enhancement Note: While the role is on-site, the mention of "entrepreneurial environment" and "scaling design" could mean that the office space itself might be evolving or designed to foster innovation and collaboration, rather than a rigid, traditional corporate setup. The choice between New York and Richmond might depend on specific team configurations or personal preference, with significant implications for cost of living and daily commute.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submission of resume and portfolio. Initial review by HR or a recruiter to assess basic qualifications and alignment with role requirements.

• Portfolio Review & Presentation: A dedicated session where the candidate presents their portfolio, walking through 2-3 key projects. This is critical for assessing design thinking, process, problem-solving skills, and ability to articulate design rationale and impact.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, strategic thinking, leadership potential, and cultural fit.

• Cross-Functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other stakeholders to assess collaboration skills, technical understanding, and ability to work effectively in a team.

• Design Challenge (Potentially): A practical exercise or case study may be given to assess problem-solving abilities, design execution under constraints, and communication skills.

• Final Interview/Offer: Discussion with senior leadership and offer extension.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest, most relevant projects that showcase a range of skills and impact. Prioritize projects that align with the CareScout mission and the "revenue driving" aspect.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you developed, and the measurable outcomes/impact. Use visuals effectively.

• Highlight Process: Emphasize your design methodology (Lean UX, Human-Centered Design). Show your thought process, not just the final polished screens. Include early sketches, user flows, wireframes, and user feedback.

• Quantify Impact: Use data to demonstrate the success of your designs. Show how your work contributed to business goals (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Address Ambiguity: Be prepared to discuss how you approach ambiguous problems and align teams around a shared vision.

• Tailor to the Role: Research CareScout and Genworth Financial. Understand their mission and target audience. Frame your project examples in a way that shows how your skills can address their specific challenges.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you fully understand the prompt, the target user, and the business objectives.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Focus on Process: Even if you can't complete a high-fidelity design, demonstrate a strong understanding of the design process and strategic thinking.

• Articulate Rationale: Be ready to explain why you made certain design decisions. Connect your choices back to user needs and business goals.

• Consider Edge Cases: Think about accessibility, scalability, and potential future iterations.

📝 Enhancement Note: The emphasis on "revenue driving digital products" and "efficient, repeatable processes" means that during the portfolio review and any design challenges, candidates should be prepared to discuss not just the user experience, but also the business strategy behind the design decisions and how they contribute to tangible business outcomes. Demonstrating an understanding of the financial services industry's nuances (e.g., trust, security, complex information) will also be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required tool for design and prototyping. Expect proficiency in its core features, including design, prototyping, and collaboration.

• Figma Make: Likely refers to Figma's collaborative features or specific plugins/workflows for rapid iteration or team interaction.

• Other Prototyping Tools: While Figma is primary, experience with other tools like Sketch, Adobe XD, InVision, Axure, or similar is often transferable and valuable.

Analytics & Reporting:

• User Testing Platforms: Experience with tools like UserTesting.com or similar platforms for conducting remote user research and usability testing.

• General Analytics Tools: Familiarity with web and mobile analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel, Amplitude) to understand user behavior and measure design impact.

• Data Visualization: Ability to interpret data from analytics and user testing to inform design decisions.

CRM & Automation:

Other Relevant Tools:

• Design Systems Tools: Familiarity with tools or processes for managing and contributing to design systems (e.g., Storybook, Zeroheight).

• Collaboration Tools: Proficiency with tools like Slack, Microsoft Teams, Jira, Confluence for cross-functional communication and project management.

• Accessibility Checkers: Tools for auditing designs against WCAG guidelines.

📝 Enhancement Note: The core requirement is Figma proficiency. However, for a Senior role, demonstrating adaptability and familiarity with a broader design technology stack, including user research tools and analytics platforms, will strengthen an application. Understanding how design integrates with development workflows and potentially with CRM/marketing automation systems (even if indirectly) shows a mature understanding of the product lifecycle and business objectives.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to simplifying and dignifying the aging experience, creating products that genuinely help families navigate long-term care.

• Curiosity & Relentlessness: A drive to explore new solutions and persistently pursue improvements to the system.

• Belonging: Fostering an inclusive environment where all team members feel valued and respected.

• Collaboration: Working effectively across disciplines and teams to achieve common goals.

• Efficiency & Process Improvement: A desire to create "efficient, repeatable processes and programs for the organization," indicating a value placed on operational excellence.

• User-Centricity: A fundamental belief in designing for the user's needs and goals.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with Product Managers, Engineers, and other stakeholders, requiring strong communication and the ability to build consensus.

• Iterative & Feedback-Oriented: The use of Lean UX and user testing implies a culture that embraces feedback, learns from failures, and iterates rapidly.

• Transparent Communication: Open sharing of ideas, progress, and challenges is likely encouraged to ensure alignment and efficient problem-solving.

• Partnership: Designers are expected to be trusted partners to product and engineering teams, contributing strategically to product development.

📝 Enhancement Note: The "entrepreneurial environment" aspect suggests a culture that values initiative, adaptability, and a willingness to wear multiple hats. For a Senior Product Designer, this means not just executing on design tasks but also actively contributing to shaping processes and fostering a positive team dynamic. The emphasis on "belonging" is a key cultural indicator for inclusivity.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The role requires seeking clarity in ambiguous work streams and aligning diverse stakeholders around common goals, a common challenge in innovative product development.

• Balancing User Needs with Business Goals: Effectively translating user needs into revenue-driving products while adhering to brand guidelines, technical constraints, and business objectives.

• Scaling Design Systems: Ensuring design systems are robust enough to support current needs and scalable for future growth in a dynamic division.

• Cross-Functional Alignment: Managing competing priorities and perspectives from product, engineering, and business stakeholders to ensure cohesive product development.

• Impact Measurement: Clearly demonstrating the ROI of design initiatives in a complex financial services landscape.

Learning & Development Opportunities:

• Deep Dive into Aging Care & Financial Services: Gaining specialized knowledge in a critical and growing market segment.

• Scaling Design Practices: Learning how to build and mature design processes and systems within a division or company.

• Strategic Product Leadership: Developing skills in influencing product roadmaps and contributing to business strategy through design.

• Mentorship: Opportunities to mentor junior designers and develop leadership capabilities.

• Exposure to Enterprise Structures: Understanding how to operate and drive change within a large Fortune 500 organization.

📝 Enhancement Note: The challenge of "scaling design from startup to enterprise" is a significant growth opportunity. Candidates who have experience building design functions and processes will find ample room to apply and expand those skills here. The "entrepreneurial environment" within a large corporation offers a unique learning curve.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to seek clarity in a highly ambiguous work stream. How did you approach it, and what was the outcome?" (Assesses problem-solving and initiative).

• "Walk me through your process for designing a new feature for a web platform that aims to drive revenue. How did you ensure it was user-centered and aligned with business goals?" (Assesses design process, user-centricity, and business acumen).

• "How do you balance user needs with technical constraints and business objectives when designing a product?" (Assesses strategic thinking and compromise skills).

Company & Culture Questions:

• "What interests you about CareScout's mission to simplify and dignify the aging experience?" (Assesses alignment with company values).

• "How do you foster a sense of belonging and inclusivity within a design team or cross-functional project?" (Assesses cultural fit).

• "Describe your experience working in an entrepreneurial environment. What are the pros and cons, and how do you adapt?" (Assesses adaptability and initiative).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear STAR method (Situation, Task, Action, Result) or similar framework.

• Focus on "Why": Explain the rationale behind your design decisions at each stage. Don't just show what you did, explain why you did it.

• Quantify Everything Possible: Present data on user engagement, conversion rates, task completion times, or other relevant metrics that demonstrate the impact of your work.

• Showcase Your Process: Include sketches, wireframes, user flows, and research findings, not just final mockups. This demonstrates your problem-solving approach.

• Highlight Collaboration: Mention how you collaborated with PMs, engineers, and other stakeholders.

• Be Ready for Deep Dives: Anticipate detailed questions about specific design choices, user research findings, and the outcomes of your projects.

• Practice Your Pitch: Rehearse your presentation to ensure it's clear, concise, and within the allotted time.

📝 Enhancement Note: For this role, interviewers will be looking for candidates who can connect their design skills directly to business outcomes. Be prepared to discuss how your design choices contribute to revenue, customer acquisition, retention, and operational efficiency. The ability to articulate your design strategy and process with a business-oriented mindset will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Apply through the provided link on the Genworth careers website.

• Curate a Compelling Portfolio: Select 3-4 of your most impactful projects that demonstrate your end-to-end UX/UI design process, cross-platform experience, and ability to drive business results. Ensure your portfolio clearly showcases your work on "revenue driving digital products" and your understanding of Lean UX/Human-Centered Design.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Senior Product Designer," "UX/UI," "Information Architecture," "Interaction Design," "Figma," "Lean UX," "Human-Centered Design," "User Testing," "Agile," and any experience related to financial services or aging care. Quantify your achievements with metrics wherever possible.

• Prepare Your Presentation: Practice a concise and engaging presentation of your portfolio. Be ready to articulate your design process, the problem you solved, your solutions, and the measurable impact of your work, especially in terms of revenue generation and user experience improvement.

• Research CareScout & Genworth: Understand the company's mission, values, and the specific challenges within the long-term care and financial services industry. This will help you tailor your responses and portfolio to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.