Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Noli (Client of Foundation Partners)

Location: London, UK

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-04-22

Experience Level: Senior (5-7+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design of complex, AI-driven product initiatives within the Beauty Tech space, focusing on personalization and user experience innovation.

• Provide functional leadership for the Product Design team, mentoring junior designers and establishing best practices for craft, process, and systems thinking.

• Drive the evolution and maintenance of the product design system to ensure scalability, consistency, and efficiency across all digital product experiences.

• Collaborate closely with cross-functional teams including Product, Engineering, AI, Brand, Marketing, and Commercial to influence product strategy and roadmap decisions.

• Champion a culture of rapid experimentation, user research, and data-driven validation to optimize product features and drive measurable business impact.

📝 Enhancement Note: This role is positioned as a functional lead within Product Design, indicating a need for strong mentorship and process ownership, in addition to hands-on design expertise. The emphasis on AI and Beauty Tech suggests a unique blend of technical understanding and creative application.

📈 Primary Responsibilities

• Own the complete design lifecycle for Noli's most critical and innovative product features, from initial concept and user research to final launch and iteration.

• Translate overarching design direction and brand strategy into best-in-class, end-to-end product experiences that are intuitive, engaging, and commercially effective.

• Mentor and guide other Product Designers, fostering a strong critique culture, promoting structured design thinking, and ensuring high standards of execution quality.

• Lead the conceptualization and detailed design of AI-powered beauty analysis and recommendation features, making complex AI capabilities accessible and trustworthy for users.

• Drive the rapid prototyping and structured validation of new product concepts, defining clear design hypotheses and success metrics in partnership with Product and Data teams.

• Continuously own, evolve, and improve the product design system and component library, ensuring its scalability, consistency, and alignment with the broader creative vision.

• Act as a senior design partner to Product, Engineering, and AI teams, contributing design-led insights to roadmap discussions and challenging assumptions with user-centered evidence.

• Collaborate closely with Brand and Marketing to ensure product experiences are cohesive with the overall brand strategy and drive customer acquisition and engagement.

• Uphold and elevate the quality bar for interaction design, UX thinking, and overall execution across the entire digital product suite.

📝 Enhancement Note: The responsibilities highlight a dual focus on individual design excellence and team leadership. The emphasis on AI, critical journeys, and design systems points towards a strategic role in shaping the product's future.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for Senior roles.

Experience: 5-7+ years of progressive product design experience, with a significant portion in high-growth digital or e-commerce environments.

Required Skills:

• Proven track record in end-to-end product design, from concept to launch, with a strong portfolio showcasing complex digital products.

• Expertise in designing mobile-first, commerce-led customer journeys and experiences.

• Proficiency in core design and prototyping tools: Figma (essential), Miro (collaboration), Jira (project management).

• Strong prototyping capabilities, including advanced use of tools like Lovable.

• Deep understanding of how to scale design quality and consistency through robust design systems and processes.

• Demonstrated experience in mentoring or functionally leading other designers.

• Ability to balance creative innovation with structured delivery discipline and a pragmatic approach to problem-solving.

• Strong understanding of front-end development principles and technical constraints to ensure design feasibility.

• Experience working within agile development environments and fast-paced sprint cycles.

Preferred Skills:

• Direct experience designing AI-powered products or features, particularly in areas like machine learning or conversational AI.

• Experience with conversational design principles and best practices.

• A demonstrable passion for the beauty industry and an understanding of consumer behavior within this sector.

• Familiarity with user research methodologies and the ability to translate insights into actionable design decisions.

• Experience in a fast-growing startup environment.

📝 Enhancement Note: The experience requirement is specific (5-7+ years) and emphasizes "high-growth digital or commerce environments." The preference for AI/ML experience and beauty industry passion is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex product design case studies that demonstrate end-to-end ownership from problem definition to launched solution.

• Highlight experience designing mobile-first, commerce-led customer journeys, ideally with a focus on personalization or recommendation engines.

• Clearly articulate your role and contributions within each case study, detailing problem statements, design process, key decisions, and measurable outcomes.

• Demonstrate a strong understanding of systems thinking and how your designs contribute to a scalable design system.

Process Documentation:

• Present clear examples of how you have contributed to or led the evolution of a design system, including component libraries, style guides, and usage guidelines.

• Showcase how you approach rapid prototyping and structured validation of new concepts, including user research, A/B testing hypotheses, and success metrics.

• Detail your experience in mentoring junior designers, including your approach to design critiques, process improvement, and skill development.

• Illustrate your collaboration with AI engineers and product managers to translate complex technical capabilities or AI features into intuitive user experiences.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating end-to-end ownership, AI integration, and systems thinking, reflecting the senior and functional leadership aspects of the role.

💵 Compensation & Benefits

Salary Range: £80,000 Base Salary & OTE (On-Target Earnings)

Benefits:

• 25 Days Holiday per year, in addition to UK Bank Holidays.

• Private Healthcare coverage for employees.

• Comprehensive Family Leave policies.

• Exclusive Noli Discounts on products and services.

• Cycle to Work Scheme, promoting sustainable commuting.

Working Hours: Typically 40 hours per week, with flexibility expected for a hybrid work arrangement and the demands of a fast-paced startup environment.

📝 Enhancement Note: The salary is explicitly stated at £80,000, which is competitive for a Senior Product Designer role in London with OTE included. The benefits package is solid, offering standard perks alongside industry-specific discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty Tech, AI, E-commerce. Noli is at the forefront of leveraging AI to personalize the beauty shopping experience, backed by a major industry player (L'Oréal).

Company Size: Fast-growing startup. While specific numbers aren't provided, the context implies a dynamic, agile, and scaling organization.

Founded: Launched in 2024. This is a relatively new company, suggesting a culture of innovation, rapid iteration, and building foundational processes from the ground up.

Team Structure:

• The Product Design team is functional led by this Senior Product Designer, reporting to the Creative Senior Manager.

• This role will involve mentoring and guiding other Product Designers, implying a small to medium-sized design team.

Methodology:

• Noli emphasizes AI-driven personalization, deep beauty expertise, and beautifully designed digital experiences.

• The culture values curiosity, ambition, craft, creativity, and the seamless integration of technology and design.

• A "test-and-learn" culture is championed, with a focus on rapid experimentation and validation.

Company Website: https://app.screenloop.com/careers/noli/job_posts/8358?tab=overview (Direct link to Noli's careers page)

📝 Enhancement Note: Noli's identity as a Beauty Tech startup backed by L'Oréal is a significant differentiator. The culture is likely fast-paced, innovative, and focused on leveraging cutting-edge technology.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer / Functional Lead. This role is a critical senior position within the product development function, bridging hands-on design execution with team leadership and strategic input. It's a step towards potential Lead/Head of Design roles.

Reporting Structure: Reports directly to the Creative Senior Manager. Will also functionally lead and mentor other Product Designers. This indicates a clear hierarchy with opportunities for influence and team development.

Operations Impact: The Senior Product Designer has a direct impact on Noli's core offering: the user experience of its AI-driven beauty platform. This role shapes how users discover, analyze, and purchase beauty products, directly influencing customer satisfaction, conversion rates, and brand perception.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a formal Design Lead or Head of Design role as the company scales, taking on more strategic responsibility and managing larger teams.

• Specialization: Deepen expertise in AI-driven user experiences, conversational design, and the nuances of the Beauty Tech industry.

• Strategic Influence: Contribute to product strategy, roadmap planning, and the overall design vision for a rapidly growing, venture-backed startup.

• Cross-Functional Leadership: Develop strong partnerships and influence across Product, Engineering, and Business functions, becoming a key strategic contributor.

📝 Enhancement Note: The "functional lead" aspect suggests significant growth potential, moving beyond individual contribution to shaping team processes and mentoring. The backing by L'Oréal also implies potential for broader industry impact and stability.

🌐 Work Environment

Office Type: Hybrid. The role is based in London, indicating a physical office presence is required, but with flexibility for remote work.

Office Location(s): London, UK. This location offers access to a vibrant tech and design ecosystem. Specific office details are not provided, but a central London location is probable for a startup.

Workspace Context:

• A dynamic, fast-paced startup environment where collaboration is key.

• Access to modern design tools and technologies (Figma, Miro, prototyping tools).

• Opportunities for close interaction with a multi-disciplinary team including Product Managers, Engineers, AI specialists, and Brand marketers.

• A culture that likely encourages open communication, idea sharing, and iterative design processes.

Work Schedule: Standard full-time hours (approximately 40 hours/week), with the expectation of flexibility to meet project deadlines and sprint goals within an agile framework.

📝 Enhancement Note: The hybrid model in London suggests a balance between in-person collaboration and individual focused work, typical for senior design roles in tech hubs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents 2-3 key case studies from their portfolio, focusing on complex projects, AI integration, and end-to-end ownership. Expect in-depth questions about design decisions, problem-solving approaches, and impact.

• Functional & Technical Interview: Discussion on design systems, AI/ML design challenges, prototyping techniques, and agile methodologies.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially the Creative Senior Manager to assess collaboration style, strategic thinking, and cultural fit.

• Design Challenge (Potential): A take-home or live design exercise may be given to evaluate practical design skills, problem-solving approach, and ability to work within constraints.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your process, the solutions, and most importantly, the measurable impact or outcomes of your work. Use data and metrics wherever possible.

• Highlight AI & Complexity: Prioritize case studies that showcase your experience with AI, complex systems, or challenging user journeys. Explain how you translated technical complexity into user-friendly experiences.

• Showcase Systems Thinking: Demonstrate how your designs contribute to or evolve a design system. Explain your approach to consistency and scalability.

• Tell a Story: Structure your case studies as narratives, guiding the interviewer through your thought process and decision-making.

• Be Prepared to Discuss: Be ready to discuss your design rationale, trade-offs made, lessons learned, and how you would approach future challenges at Noli.

Challenge Preparation:

• Understand Noli's mission, product, and target audience. Research their current AI capabilities and beauty personalization approach.

• Anticipate questions about designing for AI, ethical considerations in AI design, and how to build user trust in AI-powered recommendations.

• Practice articulating your design process, especially how you handle ambiguity and rapid iteration.

• Prepare to discuss your experience with design systems and how you maintain consistency and scalability.

• Think about how you would mentor and guide other designers.

📝 Enhancement Note: The emphasis on a portfolio presentation with a focus on AI and complex journeys is critical. Candidates should prepare to deeply discuss their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for UI/UX design and collaboration.

• Miro: Essential for collaborative whiteboarding, brainstorming, user journey mapping, and workshop facilitation.

• Jira: Used for project management, task tracking, and workflow management within agile development cycles.

• Lovable (or similar): Advanced prototyping tools are expected for creating high-fidelity, interactive prototypes to test complex user flows and AI interactions.

Analytics & Reporting:

CRM & Automation:

• Not directly specified for the design role, but an understanding of how design integrates with CRM and marketing automation platforms for customer journeys might be advantageous.

📝 Enhancement Note: Proficiency in Figma, Miro, and advanced prototyping tools is a non-negotiable requirement. Familiarity with agile project management tools like Jira is also crucial.

👥 Team Culture & Values

Operations Values:

• Craftsmanship: A high standard for design quality, attention to detail, and execution excellence.

• Curiosity: A drive to explore new technologies (especially AI), understand user needs deeply, and innovate within the beauty tech space.

• Ambition: A forward-thinking mindset focused on growth, impact, and reshaping the online beauty experience.

• Collaboration: Working effectively across diverse teams to achieve shared goals, with a strong emphasis on clear communication and shared understanding.

• User-Centricity: A commitment to understanding and solving user problems, ensuring delightful and trustworthy experiences.

Collaboration Style:

• Highly cross-functional, working closely with Product, Engineering, AI, Brand, and Commercial teams in a structured yet agile manner.

• Open critique culture is encouraged to foster continuous improvement and elevate design quality.

• Emphasis on design-led thinking, where designers actively contribute to strategy and roadmap discussions.

• Clear communication of design rationale and user-centered evidence to influence decisions.

📝 Enhancement Note: The company culture emphasizes innovation, high craft, and a collaborative, user-centric approach, particularly in the context of AI and beauty tech.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Nuances: Translating complex, evolving AI capabilities into intuitive, trustworthy, and delightful user experiences presents a significant design challenge.

• Balancing Innovation & Optimization: Striking the right balance between introducing cutting-edge AI features and optimizing existing, commercially critical user journeys.

• Scaling Design Quality: As a fast-growing startup, maintaining and scaling design quality and consistency across an expanding product suite requires robust systems and processes.

• Cross-Functional Alignment: Ensuring seamless collaboration and alignment between design, product, engineering, and AI teams, especially when dealing with novel technologies.

Learning & Development Opportunities:

• AI/ML Design Expertise: Gain deep expertise in designing for AI, machine learning, and emerging interaction paradigms within a leading Beauty Tech company.

• Leadership & Mentorship: Develop functional leadership skills by mentoring other designers, shaping team processes, and contributing to design strategy.

• Industry Innovation: Be at the forefront of innovation in the Beauty Tech and AI space, working with a well-backed startup disrupting the industry.

• Product Strategy: Influence product roadmaps and strategic decisions, gaining exposure to business growth and commercial objectives.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role, particularly in applying AI to consumer experiences. Growth opportunities are strong for those looking to lead and specialize in a cutting-edge field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a complex, AI-driven feature. What were the key challenges, and how did you overcome them?" (Focus on your process, problem-solving, and AI translation.)

• "How would you approach mentoring junior designers and fostering a strong critique culture within the Product Design team at Noli?" (Highlight your leadership style and process improvement methods.)

Company & Culture Questions:

• "What excites you most about Noli's mission and the Beauty Tech industry?" (Show genuine interest and research.)

• "How do you see your role as a functional lead contributing to the overall product and design culture at Noli?" (Align your vision with their stated values.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of Noli and the role, then dive into 2-3 carefully selected case studies. For each case study: clearly state the problem, your role, the process, key decisions, challenges, solutions, and quantifiable outcomes.

• Highlight AI & Complexity: Ensure your chosen case studies demonstrate your ability to handle complex systems and, ideally, AI integration. Explain how you made abstract concepts tangible and user-friendly.

• Demonstrate Systems Thinking: Be ready to discuss how your designs fit into or enhance a design system, ensuring scalability and consistency.

• Engage and Discuss: Treat the presentation as a conversation. Be ready for in-depth questions about your process, rationale, and any trade-offs you made.

• Show Enthusiasm: Convey your passion for design, AI, and the beauty industry.

📝 Enhancement Note: Candidates should prepare to deeply articulate their design process, leadership approach, and specific experience with AI and complex product journeys, using their portfolio as the primary evidence.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Foundation Partners/Noli careers portal.

• Curate Your Portfolio: Select 2-3 of your most relevant and impactful case studies that specifically highlight your experience with mobile-first, commerce-led journeys, AI-driven features, and end-to-end product ownership.

• Tailor Your Resume: Ensure your resume clearly outlines your 5-7+ years of experience in high-growth digital/commerce environments, emphasizing leadership, AI design, and design systems expertise. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on articulating your process, rationale, and the quantifiable impact of your work. Be ready to discuss challenges and lessons learned.

• Research Noli: Thoroughly understand Noli's mission, their AI-driven personalization approach, their target audience, and their position in the Beauty Tech market. This will be crucial for demonstrating cultural fit and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Foundation Partners or Noli before making application decisions.