Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Clio

Location: Burnaby, BC, Canada; Vancouver, BC, Canada; Toronto, ON, Canada; Calgary, AB, Canada; Remote - Canada (Excluding Quebec); Remote - United States

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: June 15, 2026

Experience Level: 5+ Years

Remote Status: Hybrid / Remote

🚀 Role Summary

• Spearhead the end-to-end design of critical customer onboarding and activation experiences, focusing on the crucial first 120 days to drive sustained product adoption and reduce churn within a Product Led Growth (PLG) framework.

• Design intuitive in-product guidance, including checklists, tooltips, and progress indicators, to facilitate user setup and lead customers to their first meaningful value moments.

• Develop user-centric internal tooling for Onboarding Specialists and Data Migration teams, optimizing manual processes and accelerating customer setup efficiency.

• Collaborate closely with Product Management and Engineering to translate complex onboarding challenges into clear, shippable design solutions across multiple product lines.

• Leverage user research, cohort analysis, funnel metrics, and time-to-milestone data to inform design decisions and measure the impact of implemented solutions on key business and user outcomes.

📝 Enhancement Note: This role is highly specialized within Product Design, focusing specifically on the early customer lifecycle and retention through Product Led Growth strategies. The emphasis on internal tooling for operational teams is a unique aspect that requires a strong understanding of user workflows beyond customer-facing interfaces.

📈 Primary Responsibilities

• Own the complete design lifecycle for customer onboarding and activation, from initial setup through the critical first 120 days, ensuring seamless integration across all purchased Clio products.

• Map and design customer journeys that reflect diverse firm types and roles, creating tailored onboarding paths that deliver immediate value and foster long-term habit formation with Clio.

• Identify key drop-off points in the customer journey and leverage data-driven insights to inform design iterations that improve activation rates and customer success.

• Design and implement in-product discovery features that highlight the value of existing customer subscriptions at opportune moments.

• Conduct in-depth user research with internal onboarding and data migration teams to identify pain points and opportunities for efficiency improvements in their tooling.

• Apply rigorous design principles and quality standards to internal-facing tools, ensuring they are as effective and user-friendly as customer-facing products.

• Partner with Product Managers to define and design experiences that drive customers toward specific activation milestones, segmented by firm type and product usage.

• Utilize cohort analysis and funnel metrics to pinpoint areas where design interventions will have the most significant impact on activation and retention.

• Measure the success of design initiatives by tracking key metrics and demonstrating a clear link between design work and improved business outcomes.

• Collaborate effectively with cross-functional teams, including Product Management, Engineering, and other Product Design teams, to ensure cohesive user experiences.

• Provide constructive feedback during design critiques and actively contribute to the professional development of other designers.

• Articulate design rationale clearly and confidently, challenging assumptions and advocating for user-centered solutions.

📝 Enhancement Note: The responsibilities clearly emphasize a data-driven approach to design, focusing on measurable outcomes like customer activation and retention. The dual focus on customer-facing onboarding and internal tooling for operational teams is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in product design principles is essential.

Experience: 5+ years of dedicated experience in product design, with a strong preference for candidates with a background in SaaS or B2B product environments.

Required Skills:

• Demonstrated success in designing and shipping onboarding, activation, or early lifecycle experiences within a B2B SaaS context.

• Ability to conceptualize and design for entire customer journeys spanning 30, 60, and 90-day milestones, not just isolated features.

• Experience designing for complex, multi-stakeholder products where diverse user segments require distinct entry points and value realization paths.

• Proven track record of delivering products that effectively solve customer problems and demonstrably improve key company metrics, supported by specific examples.

• Proficiency in user research methodologies (e.g., interviews, usability testing, surveys) and the ability to translate findings into actionable design insights.

• High proficiency with modern design and prototyping tools, specifically Figma and Figma Make, with a proactive attitude towards adopting new technologies.

• Comfort and experience leveraging funnel data, cohort analysis, and time-to-milestone metrics to inform and validate design decisions.

• Exceptional communication, collaboration, and presentation skills, with the ability to articulate complex ideas to diverse audiences.

• Strong understanding of core design principles: interaction design, usability, visual design, and accessibility standards (WCAG).

• Experience working with and contributing to design systems to ensure consistency and efficiency.

• Demonstrated ability to integrate and leverage AI in the design process to enhance craft and outcomes. Preferred Skills:

• Specific experience designing onboarding and activation journeys with clearly defined and measurable business and user outcomes.

• Prior experience designing internal tooling for customer-facing operational teams such as onboarding, implementation, or migration specialists.

• Background in legal tech, vertical SaaS, or professional services industries where buyer and end-user roles may differ.

• Experience in a multi-product company environment, where customers onboard into a platform ecosystem over time rather than a single product.

• Familiarity with common onboarding and analytics platforms like Pendo, Amplitude, Appcues, or similar tools.

• Experience designing features that incorporate AI for workflow enhancement, automation, or guided user experiences.

📝 Enhancement Note: The required skills place a significant emphasis on practical application, data-driven decision-making, and cross-functional collaboration, particularly for a role focused on Product Led Growth. The preference for internal tooling experience is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects that clearly demonstrate your process from problem identification through solution delivery and impact measurement for B2B SaaS products.

• Include at least one detailed case study focusing on customer onboarding, activation, or early lifecycle experiences, highlighting specific metrics and user outcomes achieved.

• Present examples of designing for complex user flows or multi-faceted products where different user types had distinct needs and paths.

• Demonstrate proficiency in utilizing user research and data analysis (e.g., funnel metrics, cohort analysis) to inform and validate design decisions.

• Include examples of wireframes, prototypes, and final UI designs, along with clear explanations of the rationale behind design choices.

• Showcase experience with design systems and how you've applied them to ensure consistency and efficiency. Process Documentation:

• For each portfolio project, clearly outline the problem statement, user research findings, design process undertaken, key challenges, and the final solution.

• Detail how you collaborated with Product Managers, Engineers, and other stakeholders throughout the design process.

• Quantify the impact of your design solutions using relevant metrics, ideally demonstrating improvements in activation rates, feature adoption, or reduction in churn.

• If applicable, include examples of how you've designed or improved internal tools or operational workflows.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating impact and process, especially concerning customer lifecycle management and data-informed design. The inclusion of internal tooling projects is highly valued.

💵 Compensation & Benefits

Salary Range:

• Canada: $128,400 - $173,600 CAD annually. The midpoint is approximately $151,000 CAD.

• Other Regions: Separate salary bands will apply based on local currency and market standards.

Benefits:

• Competitive, equitable salary with top-tier health benefits.

• Comprehensive dental and vision insurance.

• Hybrid work environment with a minimum expectation of working in the office twice per week on designated Anchor Days for those located near a hub (Burnaby, Calgary, Toronto).

• Flexible time off policy, with an encouraged minimum of 20 days off per year.

• $2,000 annual counseling benefit.

• RRSP matching program.

• RESP contribution.

• Clioversary recognition program with special acknowledgments at 3, 5, 7, and 10 years of service.

Working Hours: The standard full-time working hours are approximately 40 hours per week, with flexibility often provided based on role and team needs.

📝 Enhancement Note: The salary range provided is specific to Canada. The company uses a midpoint hiring strategy for experienced candidates and reserves the top of the band for sustained high performance. The benefits package is comprehensive, focusing on well-being, financial security, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech / AI Technology / Software as a Service (SaaS)

Company Size: Clio is a significant player in the legal tech space, indicating a mid-to-large-sized organization with established processes and growth trajectory.

Founded: Clio was founded with a mission to transform the legal experience, suggesting a culture driven by innovation and a desire to improve the legal profession and access to justice.

Team Structure:

• The Design team is a core pillar within Clio's Research and Development organization, working alongside Product Management and Engineering.

• The Product Led Growth (PLG) team, where this role sits, operates at the intersection of acquisition, activation, and retention.

• Designers are expected to act as user experience champions, collaborating closely with Product Managers and Engineers. Methodology:

• Clio emphasizes a data-driven approach to product development, utilizing metrics like cohort analysis, funnel metrics, and time-to-milestone data to guide design decisions.

• The company utilizes AI to improve operations, including recruitment, but maintains human oversight for all AI-generated output and hiring decisions.

• A strong focus is placed on understanding user behaviors and needs through research to inform product strategy.

Company Website: https://www.clio.com/

📝 Enhancement Note: Clio positions itself as a leader in Legal AI and emphasizes improving the lives of legal professionals. The Product Led Growth focus means the design team's work is directly tied to customer success and retention.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies significant autonomy, a strong track record of shipping impactful work, and the ability to mentor others. The role requires ownership of complex design problems and a strategic approach to user experience.

Reporting Structure: This role reports into a Product Design leadership position within the R&D organization. The Senior Product Designer will work closely with a dedicated Product Manager and a team of Engineers on the Product Led Growth team. Collaboration will extend across various product teams within Clio.

Operations Impact: The work of this Senior Product Designer has a direct and measurable impact on Clio's revenue and long-term customer relationships. By optimizing the initial customer journey (the first 120 days), the role directly influences customer activation, adoption rates, and ultimately, retention, which are critical drivers of recurring revenue in a SaaS model. Designing effective internal tooling also enhances operational efficiency, indirectly contributing to profitability.

Growth Opportunities:

• Specialization: Deepen expertise in Product Led Growth strategies, customer onboarding optimization, and AI-assisted design within the legal tech domain.

• Leadership: Potential to grow into a Lead Product Designer role, mentoring junior designers, and taking on larger strategic initiatives.

• Cross-functional Mobility: Opportunity to contribute to or lead design efforts on other product teams within Clio to broaden experience across the platform.

• Skill Development: Continuous learning in areas such as AI in design, advanced analytics, and user research methodologies, supported by company resources.

📝 Enhancement Note: The Senior level indicates a leadership potential and expectation of strategic contribution beyond individual design tasks. The PLG focus provides a unique avenue for growth tied directly to business outcomes.

🌐 Work Environment

Office Type: Clio operates a hybrid work model. For employees located near their hubs (Burnaby, Calgary, Toronto, Dublin, London, New York City, Sydney), there is an expectation to work from the office a minimum of twice per week on designated "Anchor Days." This suggests a blend of focused remote work and collaborative in-office sessions.

Office Location(s): The primary Canadian hubs mentioned are Burnaby (BC), Calgary (AB), and Toronto (ON). The role is also open to remote candidates across Canada (excluding Quebec) and the US.

Workspace Context:

• The hybrid model facilitates collaboration during in-office days, allowing for team critiques, brainstorming sessions, and direct interaction with Product Managers and Engineers.

• Remote work days offer focused time for deep design work, research, and personal productivity.

• The company culture emphasizes inclusivity and leveraging diverse perspectives, suggesting an environment where open communication and idea-sharing are encouraged.

Work Schedule: While a standard 40-hour work week is typical for full-time roles, Clio offers flexible time off and a culture that supports work-life balance. The hybrid model also provides flexibility in how and where work is conducted, within the established guidelines.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration with the flexibility of remote work. Employees near hubs are expected to participate in office days.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter will review your application, focusing on your resume and portfolio to assess alignment with the role's requirements, especially experience in B2B SaaS, onboarding design, and data-informed decision-making.

2. Hiring Manager Interview: A conversation with the hiring manager to delve deeper into your experience, design philosophy, approach to user research, and understanding of PLG principles. Be prepared to discuss specific projects from your portfolio.

3. Portfolio Presentation & Design Exercise: You will likely be asked to present a detailed case study from your portfolio, focusing on a relevant project (e.g., onboarding, activation, internal tooling). This may be followed by a design exercise or a deeper dive into your problem-solving process.

4. Team Interviews: Meetings with potential peers (other designers, Product Managers, Engineers) to assess collaboration style, communication skills, and cultural fit. Expect discussions around how you handle feedback and contribute to team dynamics.

5. Final Interview/Executive Review: Potentially a final conversation with a senior leader to assess strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Impact: Select 2-3 projects that best showcase your experience in B2B SaaS, onboarding/activation design, or internal tooling. Clearly articulate the business problem, your role, the process, and the measurable outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) and data points (metrics, user feedback) to illustrate your design process and its effectiveness.

• Highlight PLG Relevance: Emphasize how your designs have contributed to customer activation, retention, or reduced churn. If you have experience with internal tooling for operational teams, highlight that as well.

• Demonstrate Data Fluency: Be ready to discuss how you use metrics (funnel, cohort, time-to-milestone) to inform and evaluate your designs.

• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, linking them back to user needs and business objectives.

• Prepare for AI Integration: Be ready to discuss how you've used AI in your design workflow or how you envision it impacting the PLG space.

Challenge Preparation:

• Anticipate design challenges that focus on user activation, early-stage user engagement, or improving internal operational workflows.

• Practice articulating your design process concisely and persuasively.

• Be prepared to discuss trade-offs, constraints, and how you would iterate on a solution based on feedback and data.

• Research Clio's existing products and their onboarding strategies to understand their current approach and identify potential areas for improvement.

📝 Enhancement Note: The interview process emphasizes a hands-on assessment of design skills, strategic thinking, and collaborative abilities. The portfolio is critical, and candidates should tailor their presentation to highlight relevant experience.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (required), Figma Make (preferred). Candidates should demonstrate high proficiency in these collaborative design platforms.

• User Research: Familiarity with conducting user interviews, usability testing, surveys, and synthesizing findings.

• Data Analysis & Metrics: Experience using tools and methods for cohort analysis, funnel metrics tracking, and time-to-milestone calculations.

Analytics & Reporting:

• Onboarding/Engagement Analytics: Familiarity with tools such as Pendo, Amplitude, Appcues, or similar platforms for tracking user behavior, guiding users, and measuring activation.

• General Analytics: Experience with broader analytics platforms to understand user engagement patterns.

CRM & Automation:

• While not explicitly mentioned as a primary design tool, understanding how design impacts CRM workflows and customer lifecycle automation within a SaaS context is beneficial.

📝 Enhancement Note: Proficiency in Figma is a must-have. Familiarity with analytics and onboarding tools like Pendo and Amplitude is highly advantageous, as the role is deeply data-driven and focused on user activation metrics.

👥 Team Culture & Values

Operations Values:

• Human-Centricity: A core value at Clio is "Bettering the lives of legal professionals" and "Increasing access to justice." This translates to a design philosophy focused on empathy and solving real user problems.

• Data-Driven Decision Making: The emphasis on metrics, cohort analysis, and funnel data indicates a strong value placed on quantitative insights to guide product strategy and design.

• Efficiency and Automation: The focus on Product Led Growth and the specific mention of designing internal tooling suggest a value placed on streamlining processes and leveraging technology (including AI) for efficiency.

• Collaboration and Feedback: The description highlights close partnerships with PM and Engineering, and the expectation to provide thoughtful feedback in critiques, indicating a culture of open communication and shared ownership.

• Innovation: As a leader in Legal AI, Clio likely values innovation and a forward-thinking approach to product development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, acting as integral members of product teams.

• User Advocacy: Designers serve as champions for the user experience, ensuring user needs are considered throughout the product development lifecycle.

• Constructive Critique: A culture of design critiques is present, encouraging thoughtful feedback and continuous improvement among the design team.

• Data-Informed Partnerships: Collaboration is strengthened by a shared reliance on data to inform decisions and measure success across teams.

📝 Enhancement Note: The company culture appears to be a blend of mission-driven purpose (legal tech, access to justice), data rigor, and collaborative innovation, with a strong emphasis on user-centricity in both customer and internal tool design.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex User Journeys: Designing for the entire 120-day customer lifecycle across multiple products requires a deep understanding of user behavior, diverse firm needs, and potential friction points.

• Balancing Customer & Internal Tool Design: Effectively managing the dual responsibility of designing customer-facing onboarding experiences and critical internal tools for operational teams.

• Data Interpretation: Translating complex funnel data, cohort analysis, and time-to-milestone metrics into actionable design solutions.

• Cross-Product Cohesion: Ensuring a consistent and effective onboarding experience that seamlessly integrates with various Clio products (Manage, Work, Grow, Payments, Accounting).

• Driving Adoption in a PLG Model: Convincing users to adopt new features and habits through design, without direct sales pressure, is a core challenge of PLG.

Learning & Development Opportunities:

• AI in Design: Opportunity to explore and implement AI-assisted workflows and features, aligning with Clio's "Human and High Performing AI company" ethos.

• Product Led Growth Mastery: Deepen expertise in PLG strategies, customer lifecycle optimization, and data-driven product development.

• Legal Tech Domain Expertise: Gain significant insight into the specific challenges and workflows of legal professionals.

• Cross-functional Acumen: Enhance skills in collaborating with Product Management and Engineering to deliver complex solutions.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: The role presents significant challenges related to complexity and data interpretation, offering substantial opportunities for professional growth in specialized areas of product design and PLG.

💡 Interview Preparation

Strategy Questions:

• How would you approach designing the first 120-day onboarding experience for a new law firm customer, considering different firm sizes and specialties?

• Describe a time you used data (e.g., funnel metrics, cohort analysis) to identify a problem in a user journey and how your design solution addressed it.

• How would you design internal tooling for a customer onboarding team to improve their efficiency and reduce setup time? What metrics would you track?

• Explain your process for designing a feature that aims to drive habit formation or increase feature adoption within a B2B SaaS product.

• How do you balance the needs of different user roles within a single product or platform? Provide an example. Company & Culture Questions:

• What interests you about Clio's mission to transform the legal experience?

• How do you see AI impacting product design, particularly in the B2B SaaS or legal tech space?

• Describe your experience working in a hybrid or remote environment and how you maintain collaboration and productivity.

• How do you approach giving and receiving constructive feedback within a design team?

• What are your thoughts on Product Led Growth, and how does design contribute to its success? Portfolio Presentation Strategy:

• Structure: Start with the business problem and user need, then detail your process (research, ideation, design, testing, iteration), and conclude with the outcomes and impact, backed by data.

• Relevance: Prioritize projects that showcase your experience with B2B SaaS, onboarding/activation, user lifecycle management, or internal tooling.

• Data Visualization: Clearly present any metrics or data points used to inform your design or measure its success. Show how data drove your decisions.

• Process Clarity: Be prepared to walk through your wireframes, prototypes, and final designs, explaining the rationale behind key decisions at each stage.

• AI Integration: If applicable, highlight any instances where you used AI tools or concepts in your design process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven, user-centric approach to complex design challenges, particularly those related to customer activation and operational efficiency. Highlighting experience with PLG and AI is advantageous.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Clio Careers Site (link provided in job posting).

• Tailor your Resume: Ensure your resume highlights your 5+ years of B2B SaaS/product design experience, with specific keywords related to onboarding, activation, PLG, user research, data analysis, and proficiency in Figma. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your experience with customer onboarding, activation journeys, or internal tooling for operational teams. Focus on showing your process, problem-solving skills, and measurable impact.

• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on the "why" behind your design decisions, your collaborative process, and the quantifiable results you achieved. Be ready to discuss how your work aligns with PLG principles.

• Research Clio: Understand Clio's mission, products, and their position in the legal tech market. Familiarize yourself with their current onboarding flows if possible and be prepared to discuss how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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