Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: billups

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-05-20

Experience Level: 6+ years (with 3+ years in digital product leadership)

Remote Status: Hybrid (with potential for full remote within India)

🚀 Role Summary

• Lead the end-to-end design process for digital products, encompassing wireframing, user flow optimization, and high-fidelity UI prototyping.

• Architect, build, and maintain scalable UI libraries and comprehensive design systems to ensure brand consistency and efficient design execution across all digital touchpoints.

• Translate complex business requirements into intuitive, innovative, and aesthetically superior interfaces that align with billups' brand identity and user needs.

• Act as a strategic bridge between product strategy, creative vision, and engineering execution, ensuring technical feasibility while upholding design integrity.

• Drive the visual "soul" of digital projects, potentially overseeing aspects of 3D visualization, motion design, or high-fidelity rendering to elevate the user experience.

📝 Enhancement Note: While the job title is "Senior Product Designer," the responsibilities strongly indicate a lead role within UX/UI and Design Systems, requiring strategic thinking beyond pixel pushing. The emphasis on "brand integration" and "art direction" suggests a need for a designer with a sophisticated aesthetic sensibility and the ability to influence brand perception through digital interfaces. The "hybrid" work arrangement implies a need for strong remote collaboration skills, even if some office presence is expected.

📈 Primary Responsibilities

• Own and execute the complete product design lifecycle, from initial concept and user research to detailed wireframes, user flows, and high-fidelity interactive prototypes.

• Develop, document, and champion scalable UI libraries and design systems, ensuring consistency, reusability, and efficient implementation across all digital products and platforms.

• Collaborate closely with product managers, engineers, and marketing teams to gather requirements, define user needs, and translate them into elegant, user-centered design solutions.

• Conduct user research and usability testing to gather insights, validate design decisions, and iteratively improve the user experience of digital products.

• Ensure that all digital product designs align with billups' established visual brand identity, applying high standards of layout, typography, and aesthetic refinement.

• Provide art direction for digital projects, guiding visual style, motion graphics, and potentially 3D visualizations to create impactful and memorable user experiences.

• Act as a subject matter expert in UX/UI design best practices, advocating for user-centered design principles and fostering a culture of design excellence within the organization.

• Maintain technical literacy by understanding front-end development constraints (HTML/CSS/React) to facilitate seamless handoffs and ensure design feasibility, contributing to clean, pixel-perfect assets.

📝 Enhancement Note: The responsibilities lean heavily into design leadership and strategic contribution, emphasizing not just execution but also the architectural aspect of design systems and the strategic translation of business needs into user interfaces. The mention of "art direction" and "3D visualization" suggests a role that goes beyond typical UI design, potentially requiring a more holistic creative vision.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is highly preferred and often indicative of foundational knowledge in design principles.

Experience:

• Minimum of 6 years of professional experience in design roles.

• At least 3 years of dedicated experience in digital product design, UI/UX leadership, or managing design systems.

Required Skills:

• Expert Proficiency in Figma: Including advanced prototyping, variables, auto-layout, and design system management capabilities.

• Expert Proficiency in Adobe Creative Suite: Photoshop, Illustrator, and potentially After Effects for motion graphics.

• Systems Thinking: Ability to design, build, and maintain comprehensive and scalable design systems and UI libraries.

• User-Centric Design: Deep understanding of UX principles, user flows, wireframing, and usability testing methodologies.

• Aesthetic Excellence: A keen eye for refined, elevated aesthetics, with a strong command of typography, layout, color theory, and visual hierarchy.

• Strategic Communication: Ability to articulate design decisions, present case studies, and influence stakeholders with a clear focus on brand equity, user retention, and business objectives.

• Problem-Solving: Demonstrated ability to translate complex business requirements into intuitive and innovative design solutions.

• Cross-Functional Collaboration: Proven experience working effectively with product managers, engineers, and marketing teams.

• Technical Literacy: Familiarity with front-end development concepts (HTML, CSS, React) to ensure design feasibility and facilitate smooth developer handoffs.

• Accessibility Standards: Strong knowledge of WCAG and other accessibility guidelines to ensure inclusive design.

• Cognitive Frameworks: Understanding of psychological principles that influence user interaction (e.g., Miller's Law).

Preferred Skills:

• Prototyping Tools: Familiarity with Framer or similar advanced prototyping tools.

• Art Direction Experience: Experience overseeing the visual direction of digital projects, including motion or 3D visualization.

• Agency or Design-Led Tech Company Background: Experience in fast-paced, creative environments.

• Motion Design: Skills in creating animations and micro-interactions to enhance user experience.

• 3D Visualization: Experience or understanding of 3D rendering and its application in digital interfaces.

📝 Enhancement Note: The emphasis on "expert proficiency" in Figma and Adobe Creative Suite, coupled with the specific mention of "advanced prototyping, variables, and auto-layout," signals a requirement for a highly skilled and up-to-date designer. The "Systems Thinker" requirement is crucial for candidates aiming to build and maintain design systems. The preference for agency or design-led tech company backgrounds suggests a desire for candidates accustomed to fast-paced, innovative environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Architecture: Showcase detailed examples of design systems and UI libraries you have architected, built, and maintained. This should include component documentation, usage guidelines, and version control strategies.

• Scalable UI Libraries: Present projects where you've created reusable UI components that promote consistency and efficiency across multiple products or platforms.

• Complex Problem-Solving: Include case studies that demonstrate your ability to translate intricate business requirements or user pain points into elegant and effective design solutions. Highlight your process from research to final execution.

• Typography and Layout Mastery: Provide examples that clearly exhibit a strong sense of typography, sophisticated layout design, and a refined aesthetic sensibility.

• End-to-End Product Design: Showcase projects that illustrate your ownership of the entire design process, from initial wireframing and user flow mapping to high-fidelity interactive prototypes.

• Collaboration and Handoff: Where possible, include examples that demonstrate your collaboration with engineering teams and your process for design handoff, including any tools or documentation used.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your design process, including how you approach user research, information architecture, wireframing, prototyping, and visual design.

• Design System Management: Explain your methodology for managing, evolving, and socializing design systems within an organization.

• Agile Integration: Demonstrate how your design process integrates with agile development methodologies, including sprint planning, iteration, and feedback loops.

• Metrics-Driven Design: Provide examples of how you've used data and user feedback to inform design decisions and measure the impact of your design solutions.

📝 Enhancement Note: The portfolio is critical. Candidates must demonstrate not just visual design skills but also a deep understanding of systems thinking, scalability, and strategic problem-solving. The emphasis on "complex design systems" and "scalable UI libraries" means that generic UI portfolios will likely not suffice. Candidates should be prepared to discuss their process for building and maintaining these systems.

💵 Compensation & Benefits

Salary Range:

For a Senior Product Designer with 6+ years of experience in Bengaluru, India, the estimated annual salary range is ₹15,00,000 to ₹25,00,000 (approximately $18,000 - $30,000 USD, subject to current exchange rates). This range accounts for the seniority of the role, the required specialized skills (Figma expertise, design systems), and the cost of living in Bengaluru.

Benefits:

• Health and Well-being: Comprehensive health and well-being programs, where applicable, may include medical, dental, and vision insurance.

• Performance-Based Bonus: Annual opportunities for performance-based bonuses, reflecting individual and company achievements.

• Paid Time Off: Generous paid time off (PTO) and holidays, aligned with local Indian market practices, allowing for work-life balance.

• Learning and Development: Access to continuous learning and development opportunities, including training, workshops, and potential for attending industry conferences.

• Parental and Family Leave: Support for employees through parental and family leave policies in accordance with local Indian regulations.

• Community Engagement: Opportunities to participate in team connection events and community engagement initiatives, fostering a sense of belonging.

• Professional Growth: Investment in employee career development, providing pathways for advancement and skill enhancement.

Working Hours:

The standard working hours are approximately 40 hours per week, typical for a full-time role. However, billups emphasizes flexibility and a results-oriented approach, allowing for some adaptability in scheduling to accommodate project needs and individual work styles, especially within a hybrid or remote context.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles in Tier-1 Indian cities like Bengaluru, considering the high demand for specialized UX/UI and design systems expertise. Benefits are detailed based on the provided list, with specific local context for India where applicable. The "hybrid" nature implies a need for proactive communication regarding work schedules.

🎯 Team & Company Context

🏢 Company Culture

Industry: billups operates within the dynamic and rapidly evolving Out-of-Home (OOH) Media industry, leveraging patented technology, proprietary AI, and data analytics to revolutionize how brands connect with audiences in physical spaces. This intersection of media, technology, and data creates a unique environment for innovation.

Company Size: With over 400 employees globally, billups is a mid-sized, fast-growing organization. This size typically offers a balance between the structure and resources of a larger company and the agility and collaborative spirit of a smaller one, allowing for significant individual impact.

Founded: billups was founded with a vision to reimagine OOH Media, indicating a history of innovation and a forward-thinking approach to marketing technology. This founding principle likely permeates the company's culture, encouraging bold ideas and continuous improvement.

Team Structure:

• Cross-Functional Design Hub: The design team likely operates as a central hub, collaborating closely with Product Management, Engineering, Marketing, and Sales to ensure a cohesive and user-centered approach to all digital initiatives.

• Specialized Roles: Within the broader design function, there may be specialized roles focusing on UX research, UI design, design systems, and potentially visual or motion design, allowing for deep expertise.

• Reporting: The Senior Product Designer likely reports to a Design Lead, Head of Product, or a similar senior leadership role, with direct lines of communication to product and engineering stakeholders.

Methodology:

• Data-Driven Innovation: billups leverages "patented technology, proprietary AI, and data" to drive its services. This suggests that design decisions are expected to be informed by data analytics, user behavior insights, and performance metrics.

• Agile & Iterative Development: The emphasis on "moving fast" and "collaborating deeply" points towards an agile and iterative product development process, where design plays a crucial role in rapid prototyping and continuous improvement.

• Brand Ecosystem Integration: The company's focus on "reimagining how brands show up in the real world" implies a strong emphasis on brand consistency and visual storytelling across all touchpoints, including digital products.

Company Website: https://www.billups.com/

📝 Enhancement Note: The company's industry (OOH Media tech) is unique and suggests that designers will be working on products that bridge physical and digital experiences. The "global team of 400+" indicates a need for cross-cultural awareness and collaboration skills. The company's self-description ("reimagining," "reinventing," "boldly") points to a culture that values innovation and proactive problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level within the design function. It demands not only advanced technical and aesthetic skills but also leadership qualities, strategic thinking, and the ability to mentor junior designers. The scope includes owning significant product areas and contributing to the overall design strategy and system architecture.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Product/Design. They will be expected to work autonomously on assigned projects while collaborating closely with cross-functional teams, including product managers and engineering leads. This structure provides mentorship opportunities and clear project direction.

Operations Impact: The Senior Product Designer's impact is directly tied to the user experience and visual integrity of billups' digital products. By leading design, building robust design systems, and ensuring brand consistency, they will directly influence user adoption, engagement, retention, and ultimately, the perceived value and success of billups' technology platform. Their work will be instrumental in shaping how clients and users interact with billups' innovative OOH media solutions.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a Design Lead or Manager role, overseeing a team of designers, setting design strategy, and managing project pipelines.

• Specialization: Deepen expertise in areas like design systems, UX research, interaction design, or motion graphics, becoming a go-to specialist within the company.

• Product Strategy Influence: Contribute more significantly to product strategy discussions, leveraging design expertise to identify new opportunities and user needs.

• Mentorship: Mentor junior designers, sharing knowledge and best practices, and contributing to the growth of the design team.

• Cross-Functional Mobility: Potential to move into product management or other strategic roles within the company by leveraging a deep understanding of user needs and product development.

📝 Enhancement Note: The "Senior" title and the responsibilities clearly indicate a path for leadership and deep specialization. The company's growth and innovative nature suggest that opportunities for impact and career advancement are substantial. The emphasis on "individual contribution" alongside "collaboration" highlights the need for self-starters who can also work effectively in a team.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with the location in Bengaluru, India. Given the "Hybrid" AI classification for work arrangement, this suggests a hybrid model where employees are expected to work from a billups office in Bengaluru for a portion of the week, with the flexibility to work remotely. This model aims to balance in-person collaboration with individual focus time.

Office Location(s): The primary office location for this role is Bengaluru, Karnataka, India. While specific office details are not provided, billups likely maintains modern office spaces designed to foster collaboration and innovation, equipped with necessary amenities for hybrid work.

Workspace Context:

• Collaborative Spaces: Offices are likely designed with a mix of open collaborative areas, meeting rooms, and focused work zones to accommodate various working styles and project needs.

• Technology Enabled: Expect access to high-performance workstations, reliable internet, and the necessary software and hardware to support advanced design work, including Figma and Adobe Creative Suite.

• Team Interaction: The hybrid model encourages in-person interaction for brainstorming sessions, design critiques, and team-building activities, fostering strong working relationships.

Work Schedule: The standard work schedule is approximately 40 hours per week. While core hours may be defined for team collaboration, the hybrid nature and billups' culture of "moving fast" and "investing in talent" suggest a degree of flexibility in daily scheduling, provided that work is completed efficiently and collaborative needs are met.

📝 Enhancement Note: The "TELECOMMUTE" listing combined with the "Hybrid" AI classification implies that the role is based in Bengaluru with a hybrid work model. Candidates should expect to spend some time in the office and some time working remotely. This setup requires strong self-discipline and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Design Challenge: A key stage involving presenting your portfolio, discussing your design process, and potentially completing a design exercise or case study. This will assess your problem-solving skills, strategic thinking, design execution, and ability to articulate design decisions.

• Cross-Functional Interviews: Interviews with product managers, engineers, and potentially other designers to evaluate your collaboration skills, technical understanding, and cultural fit.

• Final Interview: A discussion with senior leadership to assess overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in design systems, complex problem-solving, and superior aesthetics.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the solutions you designed, and the impact of your work. Use visuals effectively to guide the narrative.

• Highlight Design Systems: Dedicate significant attention to projects involving design systems or scalable UI libraries. Detail your approach to architecture, component design, documentation, and maintenance.

• Showcase Typography & Layout: Ensure that the visual quality of your portfolio itself is impeccable, demonstrating your command of typography and layout.

• Be Prepared for Deep Dives: Anticipate questions about your design decisions, trade-offs made, challenges encountered, and how you collaborated with stakeholders.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, reduced development time).

Challenge Preparation:

• Understand the "Why": For any design challenge, focus on understanding the underlying business and user problem before jumping into solutions.

• Articulate Your Process: Even for a short exercise, be ready to explain your thought process, assumptions, and any constraints you considered.

• Focus on Systems: If the challenge involves UI elements, consider how your solutions could scale or fit within a larger design system.

• Practice Presenting: Rehearse presenting your work and solutions concisely and effectively, as you will likely need to present your findings or design concepts.

📝 Enhancement Note: The portfolio review is paramount. Candidates must be ready to not only show their work but also to deeply explain their process, strategic thinking, and the rationale behind their design decisions, particularly concerning design systems and complex problem-solving. The "Senior" level implies a need for strategic communication and leadership in design discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma (Expert): This is the core design tool. Expect to use it extensively for wireframing, UI design, prototyping, and design system management. Proficiency in advanced features like variables, auto-layout, and component variants is essential.

• Adobe Creative Suite (Expert): Photoshop for image manipulation and editing, Illustrator for vector graphics and icons, and potentially After Effects for motion graphics and animations.

• Prototyping Tools (Familiarity): Framer or similar advanced prototyping tools are a plus, indicating a desire for designers who can create highly interactive and realistic prototypes.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

• Tools like Jira, Confluence, Slack, or similar platforms are standard for cross-functional collaboration and project tracking within tech companies. Proficiency in these is expected for seamless integration with engineering and product teams.

📝 Enhancement Note: The explicit mention of "Expert" level for Figma and Adobe Creative Suite highlights these as critical tools. The inclusion of Framer as a "plus" suggests a leaning towards designers who can push the boundaries of interactive prototyping. Understanding the broader tech stack (even if not directly using them) is important for context.

👥 Team Culture & Values

Operations Values:

• Innovation & Boldness: billups encourages "bold" thinking and "reimagining" established norms, suggesting a culture that values creative problem-solving and pushing boundaries in the OOH media space.

• Data-Driven Decisions: The company's reliance on "patented technology, proprietary AI, and data" implies a strong emphasis on evidence-based decision-making. Designers are expected to support their proposals with data and user insights.

• Collaboration & Trust: "Collaborate deeply" and "trust" are highlighted values, indicating a team-oriented environment where open communication and mutual respect are key.

• Impact & Growth: The company invests in talent and celebrates people, with a focus on both professional and personal growth. This suggests a supportive environment where employees are encouraged to take on challenges and develop their careers.

• Efficiency & Precision: While not explicitly stated as a value, the nature of a technology company focused on reinventing media suggests an underlying appreciation for efficiency, accuracy, and delivering high-quality, reliable solutions.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated into cross-functional teams, working closely with product managers and engineers throughout the product development lifecycle.

• Open Communication: The culture likely fosters open dialogue, feedback exchange, and constructive critique, essential for refining designs and solving complex problems.

• Agile and Iterative: Expect a dynamic collaboration style that supports agile methodologies, allowing for quick iterations, feedback loops, and adaptability.

• Knowledge Sharing: A culture that values learning and growth will likely encourage knowledge sharing, whether through design critiques, internal workshops, or documentation.

📝 Enhancement Note: The company's stated values of "boldness," "collaboration," and "growth" are key indicators for cultural fit. Designers should be prepared to work in an environment that is both innovative and data-informed, with a strong emphasis on teamwork and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Physical and Digital: Designing digital experiences that effectively complement and enhance Out-of-Home (OOH) media campaigns presents unique challenges in user context and interaction.

• Scaling Design Systems: Building and maintaining a design system that scales across a growing suite of digital products while remaining flexible enough for innovation requires ongoing effort and strategic vision.

• Balancing Brand Aesthetics with UX Functionality: Ensuring that the "elevated aesthetic" and strong typography desired by billups do not compromise usability and accessibility for all users.

• Technical Constraints: Working within the technical limitations of front-end development while pushing creative boundaries requires strong communication and negotiation skills with engineering teams.

• Rapid Evolution of OOH Tech: Staying abreast of advancements in OOH media technology and integrating them seamlessly into digital product design.

Learning & Development Opportunities:

• Advanced Design System Development: Opportunity to lead and evolve sophisticated design systems, becoming a recognized expert in the field.

• Emerging Technologies: Exposure to and application of AI and patented technologies within the OOH media space, offering unique learning experiences.

• Cross-Disciplinary Exposure: Deep collaboration with engineering and data science teams can broaden understanding of technical and analytical aspects of product development.

• Mentorship and Leadership: Potential to mentor junior designers and grow into leadership roles within the design organization.

• Industry Trends: Keeping pace with the evolving landscape of digital design, UX research, and marketing technology.

📝 Enhancement Note: The challenges are specific to billups' industry and the nature of design systems work. The growth opportunities are tied to developing deep expertise in these areas and leveraging the company's innovative technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building or evolving a design system from scratch. What were the key considerations, challenges, and outcomes?" (Focus on demonstrating systems thinking, scalability, and stakeholder management.)

• "How do you approach translating complex business requirements into intuitive and aesthetically superior user interfaces? Walk us through a specific example." (Highlight your problem-solving methodology, user empathy, and design rationale.)

Company & Culture Questions:

• "What excites you about billups' mission to reimagine Out-of-Home Media, and how do you see design contributing to that vision?" (Showcase your research and understanding of the company's business and industry.)

• "How do you ensure that your design decisions align with brand equity and user retention goals, especially when dealing with complex technical products?" (Connect your design philosophy to business objectives and user-centricity.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your most relevant work first – design systems, complex product challenges, and visually strong UI examples.

• Narrative is Key: For each project, tell a compelling story: the problem, your role, your process, the solution, and the impact. Use clear visuals and concise text.

• Show, Don't Just Tell: Be ready to demo interactive prototypes or walk through Figma files to showcase your detailed work and understanding of the tools.

• Emphasize Design Thinking: Focus on why you made certain design decisions, the trade-offs you considered, and how you iterated based on feedback or data.

• Quantify Success: Wherever possible, present metrics that demonstrate the positive impact of your design work.

📝 Enhancement Note: Interview questions will likely probe for strategic thinking, design system expertise, and the ability to work within billups' specific industry context. Candidates should prepare to articulate their process and rationale with confidence, demonstrating both creative vision and a data-informed, user-centered approach.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest projects related to design systems, complex UI/UX problem-solving, and exceptional typography and layout. Ensure it clearly demonstrates your expertise in Figma and your ability to translate strategic goals into visual design.

• Resume Optimization: Update your resume to highlight your 6+ years of design experience, with specific emphasis on your 3+ years of digital product leadership. Use keywords from the job description such as "design systems," "Figma," "UX/UI," "prototyping," and "art direction." Quantify achievements where possible.

• Prepare for Portfolio Presentation: Practice walking through your selected projects, clearly articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with Figma's advanced features and your approach to building scalable UI libraries.

• Company Research: Familiarize yourself with billups' mission, technology, and the OOH media industry. Understand how their innovative approach to physical and digital advertising aligns with your design philosophy and career aspirations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.