Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Bask Health

Location: United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-04-14

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the comprehensive rework of the existing user interface (UI) to enhance intuitiveness, aesthetic appeal, and overall user-friendliness.

• Drive user-centered design principles throughout the product development lifecycle, ensuring a seamless and enjoyable user experience for complex telehealth software.

• Collaborate strategically with cross-functional teams, including software developers, product managers, and executive leadership, to align design strategies with business objectives.

• Champion the creation of detailed wireframes, interactive prototypes, and compelling mockups to effectively communicate design concepts and user flows.

• Conduct rigorous user research and usability testing to gather critical feedback, validate design decisions, and drive iterative improvements for the platform.

📝 Enhancement Note: The role title "Senior Product Designer" combined with the description mentioning "User Experience UX Engineer/Designer" and the focus on reworking UI for a complex telehealth platform strongly suggests a Product Design role with a significant UX/UI emphasis, rather than a pure engineering role. The mention of working directly with the CEO and Director of Design indicates a high level of autonomy and strategic input.

📈 Primary Responsibilities

• Spearhead the redesign and optimization of the user interface for Bask Health's serverless telehealth platform, focusing on intuitive navigation and a superior user experience.

• Conduct in-depth user research initiatives, including interviews, surveys, and persona development, to deeply understand target audience needs, pain points, and behavioral patterns.

• Translate user insights and technical requirements into functional wireframes, interactive prototypes, and high-fidelity mockups using industry-standard design tools.

• Analyze the current UI/UX, identifying key areas for improvement in usability, accessibility, and aesthetic appeal, and formulate actionable design solutions.

• Streamline complex workflows, information architecture, and user interactions to simplify the overall user journey within the multi-tenant application.

• Ensure all design outputs align with Bask Health's brand identity, visual guidelines, and strategic business objectives.

• Plan and execute usability testing sessions, analyze feedback, and iterate on designs to ensure optimal user satisfaction and task completion rates.

• Stay abreast of emerging UX/UI design trends, technologies, and best practices, particularly within the telehealth and SaaS industries, to inform design strategy and innovation.

• Collaborate effectively with engineering teams to ensure technical feasibility of designs and to facilitate smooth implementation of UI/UX improvements.

📝 Enhancement Note: The responsibilities listed are typical for a Senior Product Designer focusing on UX/UI, with an emphasis on the entire design process from research to implementation. The specific mention of a "serverless platform," "Vercel, Next.js, Prisma and PlanetScale," and a "multi-tenant application" indicates the need for a designer who can work within a modern tech stack and understand the implications for user experience in a SaaS environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for senior-level design roles. Equivalent practical experience will be strongly considered.

Experience: A minimum of 5-10 years of proven work experience as a User Experience Designer, UI Designer, or a similar role, with a demonstrable track record of successfully delivering impactful design solutions.

Required Skills:

• Extensive experience in User Experience (UX) Design and User Interface (UI) Design.

• Proficiency in leading user research methodologies, including user interviews, surveys, and persona creation.

• Expertise in creating detailed wireframes, interactive prototypes, and high-fidelity mockups using tools like Figma, Sketch, or Adobe XD.

• Deep understanding of user-centered design principles, usability heuristics, and accessibility standards (e.g., WCAG).

• Ability to analyze and optimize complex information architecture and user workflows.

• Strong understanding of software development processes and ability to collaborate effectively with engineering teams.

• Excellent verbal and written communication skills, with the ability to articulate design rationale and present findings to stakeholders at all levels.

Preferred Skills:

• Experience designing for SaaS platforms, particularly in the healthcare or telehealth sector.

• Familiarity with modern front-end development frameworks (e.g., Next.js) and their implications for UI design.

• Experience with serverless architectures and their impact on user experience.

• Knowledge of design systems and their implementation.

• Experience with A/B testing and data-driven design optimization.

📝 Enhancement Note: The "5-10 years" experience level is inferred from the "Senior" title and the expectation of leading UI rework and working directly with executive leadership. The emphasis on complex telehealth software and modern tech stack (Vercel, Next.js, Prisma, PlanetScale) implies a need for designers who can adapt to and leverage these technologies in their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 complex UX/UI design projects, demonstrating end-to-end design process from research to final implementation.

• Projects should highlight your ability to solve user problems, improve user flows, and create intuitive interfaces for sophisticated applications.

• Include case studies that detail your role, the challenges faced, your design process, and the measurable impact of your solutions (e.g., improvements in user engagement, task completion rates, conversion metrics).

• Demonstrate proficiency in the use of design and prototyping tools (Figma, Sketch, Adobe XD) through interactive prototypes or detailed mockups.

Process Documentation:

• Evidence of structured design processes, including user journey mapping, information architecture design, and wireframing.

• Examples of how you have collaborated with engineering and product teams to bring designs to life, including any handoff documentation or design system contributions.

• Case studies should clearly articulate the problem, your approach, the solution, and the resulting outcomes, with a focus on quantitative results where possible.

📝 Enhancement Note: For a Senior Product Designer role, especially one focused on revamping an existing UI, a comprehensive portfolio is critical. It needs to demonstrate not just aesthetic skill but also strategic thinking, problem-solving ability, and the capacity to drive meaningful improvements in user experience and business outcomes. The emphasis on a "serverless platform" and "multi-tenant application" suggests a need to showcase experience with complex, scalable systems.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in the United Kingdom, the estimated salary range is £60,000 - £90,000 per annum. This estimate considers the fully remote nature of the role, the company's SaaS/telehealth focus, and the seniority of the position.

Benefits:

• Competitive base salary within the estimated range.

• Comprehensive health insurance coverage, including medical, dental, and vision plans.

• Generous paid time off (PTO) policy, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and workshops.

• Remote work stipend or allowance to support home office setup and ongoing expenses.

• Potential for stock options or performance-based bonuses, reflecting the entrepreneurial spirit of the company.

• Flexible working hours, allowing for a healthy work-life balance within the 40-hour work week.

Working Hours: Standard full-time working hours are approximately 40 hours per week. Given the fully remote nature and international team, flexibility may be expected to accommodate cross-time zone collaboration, particularly with leadership in different regions.

📝 Enhancement Note: The salary range is an estimate based on UK market data for a Senior Product Designer with 5-10 years of experience. Bask Health's focus on telehealth and modern tech stack may position it to offer competitive compensation. Benefits are inferred based on standard offerings for tech companies in the UK, especially those operating remotely.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Technology and Healthcare sectors, specifically focusing on SaaS solutions for Telehealth. This intersection requires a blend of technical innovation and a deep understanding of healthcare user needs and regulatory considerations.

Company Size: Bask Health is likely a growing startup or early-stage company, indicated by the direct involvement of the CEO and Director of Design in hiring and the focus on building foundational software infrastructure. This environment often fosters agility, rapid iteration, and a strong sense of collective ownership.

Founded: While the founding date isn't explicitly provided, the emphasis on building core software infrastructure suggests a company that is either recently founded or in a significant growth phase, looking to scale its product and operations.

Team Structure:

• The design team is likely small but impactful, with the Senior Product Designer working closely with the Director of Design and potentially other specialized designers.

• Collaboration with a lean engineering team (familiar with Vercel, Next.js, Prisma, PlanetScale) and product management will be crucial.

Methodology:

• Emphasis on agile development methodologies and rapid prototyping for quick iteration and user feedback.

• Data-driven decision-making, leveraging user analytics and A/B testing to inform design improvements.

• A user-centric approach, prioritizing the needs and experiences of both patients and healthcare providers using the telehealth platform.

Company Website: www.bask.health

📝 Enhancement Note: The "startup" or "early-stage" inference is based on the description of building "software infrastructure," working "directly with the CEO," and seeking individuals with an "entrepreneurial spirit." This context is vital for understanding the pace, culture, and impact expected from the role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Design position, signifying a high degree of autonomy, responsibility, and strategic influence. The role is expected to lead significant design initiatives, mentor junior team members (if applicable), and contribute to the overall product vision.

Reporting Structure: The Senior Product Designer will likely report to the Director of Design, with direct exposure and collaboration opportunities with the CEO and other executive leadership. This provides visibility and a direct line to strategic decision-making.

Operations Impact: The role has a direct and significant impact on the company's core product offering. By enhancing the user experience of the telehealth platform, the Senior Product Designer will contribute to user acquisition, retention, satisfaction, and ultimately, the company's success in the competitive healthcare technology market.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Head of Design role as the company scales, managing a larger design team.

• Strategic Input: Opportunity to influence product strategy and roadmap based on user insights and design expertise.

• Specialization: Deepen expertise in telehealth UX, complex SaaS design, or contribute to building out design systems and processes within a growing company.

• Entrepreneurial Experience: Gain valuable experience in a fast-paced startup environment, contributing to the foundational growth of a health tech company.

📝 Enhancement Note: The "Senior" designation in the title, coupled with the direct reporting to the CEO and Director of Design, strongly suggests a role with significant growth potential and high-level impact, typical of a key hire in a growing tech company.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The work environment is distributed, relying on digital collaboration tools.

Office Location(s): The role is based in the United Kingdom for administrative and legal purposes, but the work can be performed from any location within the UK.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, utilizing tools like Slack, Zoom, Figma, and project management software for communication, design collaboration, and task management.

• Flexibility and Autonomy: A remote setup offers high flexibility in managing one's workday, allowing for a personalized work environment conducive to focused design work.

• Cross-functional Interaction: While remote, there will be frequent opportunities for interaction with designers, developers, product managers, and leadership through scheduled meetings and asynchronous communication channels.

Work Schedule: The standard work schedule is approximately 40 hours per week. While remote, adherence to core working hours or availability during specific collaboration windows may be expected to facilitate team synchronization, especially given the global nature of some tech companies.

📝 Enhancement Note: The "Fully Remote" designation with a "United Kingdom" location requirement is specific. This often means the candidate must be legally based and authorized to work in the UK, even though the work itself can be done from anywhere within the country.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Presentation: A dedicated session where the candidate presents their portfolio, discussing key projects, design process, and impact. Be prepared to walk through your problem-solving approach and design decisions.

• Technical/Design Challenge: A practical exercise, potentially a take-home assignment or a live design critique, to evaluate design skills, problem-solving abilities, and understanding of user-centered principles. Focus on how you would approach revamping a specific feature or workflow.

• Cross-functional Interviews: Meetings with key stakeholders, including developers, product managers, and potentially the CEO, to assess collaboration skills and strategic thinking.

• Final Interview: A concluding discussion, often with senior leadership, to solidify the decision and discuss role expectations and compensation.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to tackle complex problems, drive user engagement, and deliver measurable results, ideally in SaaS or healthcare.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the challenges, your solutions, and the outcomes. Use visuals effectively.

• Highlight Impact: Quantify your achievements whenever possible (e.g., "increased user retention by X%", "reduced task completion time by Y%").

• Showcase Process: Detail your UX research, wireframing, prototyping, and testing methodologies. Explain why you made certain design choices.

• Tool Proficiency: Be ready to discuss your familiarity with Figma, Sketch, or Adobe XD and how you leverage them.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Bask Health and its current product. Understand the telehealth domain.

• Focus on Process: Demonstrate your structured approach to problem-solving, even if you don't have time to fully flesh out every detail.

• Prioritize: Identify the most critical aspects of the challenge and focus your efforts there. Show your ability to make trade-offs.

• Communicate Clearly: Be prepared to articulate your thought process and justify your design decisions during any presentation or discussion.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio review is paramount. It's not just about showing pretty designs but about demonstrating strategic thinking, problem-solving depth, and a quantifiable impact on user experience and business goals. The interview process will likely be rigorous to assess these senior-level capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency in at least one is essential).

• User Research & Testing: Tools for conducting interviews, surveys, and usability tests (e.g., UserTesting.com, Maze, Google Forms, Lookback).

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Tools like Jira, Asana, Trello, or similar for managing design tasks and workflows.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, Google Analytics for understanding user behavior and product usage.

• Data Visualization: Experience with tools that can help visualize user data and design performance metrics.

CRM & Automation:

• While not directly a CRM role, understanding how user data is managed and how marketing/sales automation might influence user journeys is beneficial.

• Familiarity with the underlying technology stack is a plus: Vercel, Next.js, Prisma, PlanetScale.

📝 Enhancement Note: The description explicitly mentions Vercel, Next.js, Prisma, and PlanetScale as the platform's technology stack. While the designer isn't expected to code, understanding how these technologies influence UI/UX and having experience designing for similar stacks (or at least being aware of their implications) is highly advantageous.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users (patients and healthcare providers) is paramount.

• Innovation & Entrepreneurship: A drive to build and improve, with a willingness to experiment and take initiative, mirroring the company's startup ethos.

• Collaboration: Valuing teamwork and open communication across disciplines to achieve shared goals.

• Data-Driven Decision Making: Using insights from user research and analytics to inform design choices and measure impact.

• Quality & Craftsmanship: A dedication to producing high-quality, well-crafted designs that are both functional and aesthetically pleasing.

Collaboration Style:

• Agile & Iterative: Working in sprints and embracing iterative design processes with continuous feedback loops.

• Transparent Communication: Openly sharing work, ideas, and feedback through digital channels and scheduled meetings.

• Cross-functional Partnership: Actively engaging with engineering and product teams to ensure designs are feasible and aligned with business objectives.

• Constructive Feedback: Fostering an environment where constructive criticism is welcomed and used for collective improvement.

📝 Enhancement Note: The mention of "deep rooted entrepreneurial spirit" and working "directly with the CEO" indicates a culture that values initiative, ownership, and a proactive approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Designing an intuitive UI for a complex, multi-tenant telehealth platform that serves diverse user needs while maintaining robust functionality.

• Remote Collaboration: Effectively collaborating and building strong relationships with a distributed team, ensuring clear communication and alignment.

• Pace of a Startup: Adapting to a fast-paced environment with evolving priorities, requiring agility and quick decision-making.

• Technical Constraints: Designing within the technical framework of Vercel, Next.js, Prisma, and PlanetScale, understanding their impact on UI/UX possibilities.

Learning & Development Opportunities:

• Telehealth UX Specialization: Gaining deep expertise in the unique design challenges and opportunities within the healthcare technology sector.

• SaaS Product Design Mastery: Enhancing skills in designing scalable, multi-tenant SaaS applications.

• Contribution to a Growing Product: Playing a pivotal role in shaping a product from its foundational stages, with significant ownership and impact.

• Mentorship and Leadership: Opportunities to grow into leadership roles within a scaling design team.

📝 Enhancement Note: The challenges are directly derived from the role's description: complexity of the platform, remote nature, startup environment, and specific tech stack. Growth opportunities are projected based on the senior level and company stage.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to redesign a complex user interface. What was your process, what challenges did you face, and what was the outcome?" (Focus on your structured approach and quantifiable results.)

• "How would you approach understanding the needs of both patients and healthcare providers for a telehealth platform?" (Highlight your user research methodologies and empathy.)

• "Given our tech stack (Vercel, Next.js, etc.), what are some design considerations you'd keep in mind to ensure optimal performance and user experience?" (Show awareness of technical implications.)

Company & Culture Questions:

• "What interests you about Bask Health and the telehealth industry?" (Research the company's mission and market.)

• "How do you contribute to a collaborative team environment, especially in a remote setting?" (Provide examples of your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: problem, user insights, your process (research, ideation, design), solutions, and outcomes/impact.

• Focus on "Why": For each design decision, explain the rationale behind it. Why did you choose a specific layout, interaction, or visual element?

• Quantify Impact: If possible, present metrics that demonstrate the success of your designs. If not, articulate the expected impact clearly.

• Be Ready for Critique: Expect questions challenging your design choices. Be open to feedback and discuss how you would iterate.

📝 Enhancement Note: Interview preparation advice is tailored to the specific context of a Senior Product Designer role in a remote, startup environment focusing on telehealth, emphasizing the need for strategic thinking, robust process demonstration, and strong portfolio presentation.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Workable.

• Tailor your Resume: Highlight experience in UX/UI design, product design, SaaS, and any relevant healthcare/telehealth experience. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that demonstrate end-to-end design process, problem-solving skills, and measurable impact. Ensure it's easily accessible online.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your thought process, design decisions, and outcomes. Be ready to discuss your approach to user research and complex workflows.

• Research Bask Health: Understand their mission, product, and the telehealth market. Prepare thoughtful questions for the interviewers about the product, team, and company vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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