Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: 2026-08-07

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end user experience (UX) design for AirHelp's premium subscription services, driving strategy from problem definition through to iterative improvements and shipped outcomes.

• Operate with a hypothesis-driven product development mindset, rapidly prototyping and testing solutions using AI tools and user data to validate directions.

• Translate validated design concepts into production-ready mobile interfaces, demonstrating a keen eye for clarity, edge cases, and design system alignment.

• Contribute significantly to product strategy by identifying new opportunities, leading initiatives from ideation to execution, and raising the overall design quality through systems thinking.

📝 Enhancement Note: This role is positioned as a design leadership opportunity within a fast-paced, data-driven mobile product environment. The emphasis on owning the "full subscription product UX" and driving "retention and LTV" suggests a strategic, business-impact-oriented approach to design, rather than purely aesthetic or functional execution. The requirement for AI tool proficiency and hypothesis-driven development indicates a modern, agile design process.

📈 Primary Responsibilities

• Lead the complete design lifecycle for AirHelp's subscription product offerings, encompassing pricing, packaging, monetization strategies, and user engagement features.

• Develop and iterate on user flows, wireframes, and interactive prototypes using tools like Figma and AI-assisted design software, treating prototypes as the primary starting point for development.

• Conduct user research, run quick tests, and analyze product usage data to inform design decisions and continuously optimize the subscription experience for retention and lifetime value (LTV).

• Design and implement new subscription tiers and loyalty programs, focusing on creating habitual user behavior and identifying optimal moments for upsells.

• Collaborate closely with product managers, engineers (including distributed teams), and other stakeholders to ensure seamless translation of design concepts into high-quality, scalable, and production-ready mobile solutions.

• Proactively identify product opportunities and contribute to the overall product strategy, balancing day-to-day improvements with larger strategic initiatives based on evolving business needs and user insights.

• Foster a culture of design excellence by promoting systems thinking, sharing knowledge, and mentoring junior designers, thereby elevating the craft and consistency of the product.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and hands-on design execution. The focus on "subscription product design end-to-end" and specific deliverables like "new tiers of our subscription product" and "evolving our loyalty program" indicates a strong need for a designer with experience in monetization and retention mechanics within a B2C context. The mention of "AI tools" and "prototypes as starting point for production" suggests an expectation for rapid iteration and a modern design workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and mastery of design principles is paramount. A background in Human-Computer Interaction (HCI), Graphic Design, Digital Media, or a related field is often beneficial.

Experience: 5-10 years of professional experience in product design, with a significant focus on designing and shipping B2C subscription products and mobile applications.

Required Skills:

• Proven experience in end-to-end product design for B2C subscription services, with a strong track record of shipping pricing, packaging, and upsell flows that positively impact retention and LTV.

• Deep expertise in mobile UX design, understanding best practices for first interactions, long-term engagement, and creating scalable quality through robust design systems.

• Proficiency in prototyping tools such as Figma, and experience leveraging AI tools to accelerate design exploration and workflow.

• Ability to operate within a hypothesis-driven product development framework, translating user needs and business objectives into testable design solutions.

• Strong analytical skills and experience using data (user behavior, A/B testing results) to inform design decisions and iterate on product features.

• Exceptional communication and stakeholder management skills, with the ability to articulate product thinking, influence direction, and build trust across cross-functional teams.

• Experience working closely with engineering teams, understanding technical constraints and opportunities for turning ideas into production-ready solutions.

• Fluency in business English. Preferred Skills:

• Experience in the travel technology (Travel Tech) industry.

• Familiarity with growth hacking methodologies and user acquisition strategies.

• Experience mentoring junior designers or leading design initiatives.

• A strong understanding of design systems and their implementation for scalability and consistency.

📝 Enhancement Note: The experience requirements emphasize a specific niche: B2C subscription products and mobile UX. The distinction between driving "retention and LTV" versus just "conversion" is critical. Proficiency in Figma and AI tools is explicitly called out, signaling a need for modern design practices. The "product leader" mindset requirement suggests looking for candidates who can think strategically and drive initiatives, not just execute tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end ownership of at least two significant B2C subscription product features or services, detailing the problem, your process, design solutions, and measurable outcomes (e.g., improvements in retention, LTV, engagement).

• Include case studies demonstrating experience with mobile-first design, subscription monetization strategies (pricing models, upsells), and loyalty/engagement programs.

• Highlight examples of hypothesis-driven design, including how you framed problems, tested assumptions (e.g., A/B tests, user interviews), and iterated based on data.

• Demonstrate proficiency in using design systems and how you contributed to or leveraged them to ensure scalability and consistency across the product.

• Present examples of how you've used AI tools or rapid prototyping to accelerate the design process and validate concepts early. Process Documentation:

• Detail your approach to problem definition, including how you identify user needs and business opportunities within a product context.

• Explain your workflow for translating validated ideas into production-ready designs, addressing clarity, edge cases, and system alignment.

• Illustrate your methods for continuous improvement, using metrics and user feedback to iterate on existing features and drive ongoing optimization.

📝 Enhancement Note: The portfolio requirements are highly specific to the role's focus on subscription products, mobile UX, and data-driven iteration. Candidates must be able to demonstrate ownership, impact on key business metrics (retention, LTV), and a modern, agile design process that incorporates AI and hypothesis testing.

💵 Compensation & Benefits

Salary Range: €70,000 - €80,000 annually

Benefits:

• Private life and health insurance.

• Flexible benefits package allowing subsidies for: gym membership, personal education, childcare, public transportation, or leisure travel.

• Annual travel allowance.

• Opportunity to work from anywhere for up to two weeks per year.

• Language classes to support professional development.

• Personalized progression plan for career growth.

• Access to internal training programs and knowledge-sharing events.

• Unlimited, free use of AirHelp’s services.

• Pre-paid virtual card for convenience.

• Office commute subsidy.

• Access to a mindfulness and well-being platform (Mindgram).

• Regular team days and parties for social engagement and team building.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility implied by the "work from anywhere" policy and hybrid work arrangement.

📝 Enhancement Note: The salary range provided (€70,000 - €80,000 annually) is specific to Barcelona and aligns with industry benchmarks for a Senior Product Designer role with 5-10 years of experience in a tech company. The benefits package is comprehensive, with a notable emphasis on flexibility, personal development, and well-being, which are attractive to experienced professionals in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Travel Tech), specifically focusing on air passenger rights and travel disruption management. AirHelp operates in a domain that combines consumer advocacy with technology solutions to simplify complex legal processes for travelers.

Company Size: While not explicitly stated in the provided data, AirHelp is a growing international company. Based on typical tech company structures and the scope of their operations, it's likely mid-sized to large, with a significant number of employees across multiple locations.

Founded: AirHelp was founded in 2015. This relatively young age suggests a dynamic, agile, and innovation-focused organizational culture, typical of scale-ups aiming to disrupt established markets.

Team Structure:

• The Product Design team is likely integrated within product squads, working closely with Product Managers and Engineers.

• This Senior Product Designer role will own the subscription product's UX, suggesting a degree of autonomy within their specific product area.

• Collaboration will be cross-functional, involving teams in product, engineering, marketing, and potentially legal/customer support, especially for subscription service design. Methodology:

• Hypothesis-driven development and data-informed decision-making are core to the product development process.

• Agile methodologies are likely employed, allowing for rapid iteration, testing, and adaptation.

• A strong emphasis is placed on user-centric design, validated through real user behavior and metrics.

• The use of AI tools in design suggests a forward-thinking approach to workflow optimization and innovation.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: The company's focus on "travel companion" and "proactive, intelligent travel assistant" indicates a strong customer-centric mission. The rapid growth of their app suggests a culture that values innovation, user feedback, and agile development. The emphasis on subscription services points to a business model focused on recurring revenue and long-term customer value.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a mid-to-senior level position. It requires a high degree of autonomy, strategic input, and the ability to lead design initiatives. The designer is expected to not just execute but also to influence product direction and strategy.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Head of Product Design, Lead Product Designer, or a Director of Product. They will work within cross-functional product teams, reporting to the product lead for their specific area (subscription services).

Operations Impact: The Senior Product Designer will have a direct and significant impact on AirHelp's revenue through the design of subscription services, pricing models, upsell strategies, and loyalty programs. Their work will influence user retention, lifetime value (LTV), and overall customer engagement, which are critical metrics for a subscription-based business.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing a team or a larger product area, or a Product Design Manager position.

• Specialization: Deepen expertise in subscription product design, monetization strategies, or mobile UX, becoming a subject matter expert.

• Strategic Influence: Increase involvement in product strategy, roadmap planning, and business-level decision-making.

• Mentorship: Opportunity to mentor junior designers, contributing to the growth of the design team.

• Cross-functional Mobility: Potential to move into product management or other strategic roles within the company, leveraging their deep understanding of the product and user.

📝 Enhancement Note: The "Senior" title and emphasis on owning "end-to-end" design and influencing "product strategy" suggest this role offers significant growth potential beyond just design execution. The focus on subscription services and LTV means the designer's impact is directly tied to core business objectives, paving the way for more strategic career paths.

🌐 Work Environment

Office Type: AirHelp offers a hybrid work model, allowing employees to combine working from home with working in the office. This model aims to balance flexibility with the benefits of in-person collaboration. The specific office in Barcelona will likely be a modern, tech-oriented workspace designed to foster collaboration and innovation.

Office Location(s): The primary location for this role is Barcelona, Catalonia, Spain. AirHelp also has offices in other major cities, suggesting a global presence and potential for interaction with international teams.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration, with office days likely dedicated to team meetings, workshops, and brainstorming sessions.

• Tools & Technology: Employees will have access to modern design tools (Figma, AI tools), collaboration platforms, and company-provided hardware/software necessary for their role.

• Team Interaction: Opportunities for direct interaction with product managers, engineers, and fellow designers during office days, fostering a strong sense of team and shared purpose.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected, with the hybrid model and "work from anywhere" policy offering a degree of flexibility in how and when work is performed, provided objectives are met.

📝 Enhancement Note: The hybrid arrangement and "work from anywhere" policy indicate a modern, flexible work environment that values employee autonomy while still recognizing the importance of in-person collaboration for certain activities. This setup is attractive to experienced professionals seeking work-life balance and efficient workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Presentation & Case Study: A deep dive into your portfolio, likely involving a presentation of 1-2 key projects. Be prepared to discuss your process, design decisions, user impact, and business outcomes, particularly related to subscription services, mobile UX, and data-driven iteration.

• Design Exercise/Challenge: You may be asked to complete a take-home design challenge or a live design exercise focused on a specific problem related to subscription features or mobile UX. This assesses your problem-solving skills, design thinking, and ability to work under constraints.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to evaluate collaboration skills, technical understanding, and alignment with team methodologies.

• Hiring Manager Interview: A final conversation with the hiring manager to discuss your strategic thinking, leadership potential, and overall fit for the role and company culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact of your designs, using metrics like retention rate, LTV, conversion, or engagement improvements. Quantify your contributions whenever possible.

• Showcase Process: Detail your design process, from problem definition and research to ideation, prototyping, testing, and iteration. Highlight how you used data and user feedback.

• Subscription & Mobile Expertise: Specifically highlight projects involving B2C subscription models, monetization strategies, upsell flows, and mobile application design.

• AI & Hypothesis Driven: If applicable, showcase how you've used AI tools or adopted a hypothesis-driven approach to accelerate design or validate solutions.

• Storytelling: Frame your projects as compelling stories that demonstrate your problem-solving abilities and leadership.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research AirHelp, its app, and its subscription offerings to tailor your solution.

• Define the Problem: Clearly articulate the problem you are trying to solve and the assumptions you are making.

• Showcase Your Process: Even in a condensed format, demonstrate your thinking process, design rationale, and how you would measure success.

• Consider Edge Cases: Think about potential edge cases and how your design would handle them.

• Prepare for Presentation: Be ready to present your challenge solution concisely and answer questions about your decisions.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also strategic thinking, business acumen, and collaborative capabilities. The emphasis on portfolio review and potential design challenges means candidates must be well-prepared to demonstrate tangible impact and a robust design methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration, expected to be used extensively for creating wireframes, mockups, and interactive prototypes.

• AI Tools (e.g., Claude, Midjourney, or similar): Expected to be integrated into the design workflow for tasks such as idea generation, content creation, rapid prototyping, or exploring design directions more efficiently.

• Prototyping Tools: Beyond Figma's built-in capabilities, other specialized prototyping tools might be leveraged for advanced interactions or user testing.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): Essential for understanding user behavior, tracking key metrics (retention, engagement, conversion), and informing design decisions.

• A/B Testing Platforms (e.g., Optimizely, VWO): Used to test design variations and hypotheses in a live environment to measure their impact on user behavior and business goals.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not directly a designer's primary tool, understanding how customer data flows from CRM to inform product design and personalization is valuable.

• Project Management & Collaboration Tools (e.g., Jira, Confluence, Slack): Standard tools for team communication, task tracking, documentation, and managing the product development lifecycle.

📝 Enhancement Note: The explicit mention of Figma and "AI tools" indicates a requirement for proficiency in modern design software and an openness to leverage emerging technologies for efficiency. Familiarity with product analytics and A/B testing platforms is crucial for a data-driven designer focused on measurable outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, especially within the context of travel and navigating complex passenger rights.

• Data-Driven Decision-Making: Valuing insights derived from user behavior, A/B testing, and analytics to guide product development and design iterations.

• Speed & Agility: Embracing a fast-paced environment, iterating quickly, and adapting to new information and market changes.

• Ownership & Accountability: Encouraging individuals to take full responsibility for their work, from ideation to execution and impact.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work cohesively.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly within product squads, collaborating closely with Product Managers and Engineers to ensure shared understanding and alignment on goals and execution.

• Open Feedback Loops: A culture that encourages giving and receiving constructive feedback on designs, processes, and strategic ideas to foster continuous improvement.

• Knowledge Sharing: Actively participating in internal training, workshops, and discussions to share best practices, learn from peers, and elevate the collective skill set of the design and product teams.

📝 Enhancement Note: The emphasis on "hypothesis-driven mindset," "move fast into testing and learning," and "balance speed and craft" suggests a culture that values pragmatism, iterative improvement, and efficiency. The mention of "raising the bar for design through systems thinking, knowledge sharing, and mentoring" points to a culture that supports professional development and collective growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Navigating the tension between rapid iteration and maintaining a high standard of design quality and polish, especially in a fast-moving environment.

• Defining and Measuring Subscription Success: Evolving subscription tiers, loyalty programs, and monetization strategies to drive meaningful engagement and LTV, requiring a deep understanding of user psychology and business metrics.

• Navigating Ambiguity: Operating effectively in a dynamic startup environment where priorities can shift, requiring adaptability and proactive problem-solving to create clarity.

• Scaling Design Systems: Ensuring that design solutions remain consistent and scalable as the product and subscription offerings expand, requiring strong systems thinking.

Learning & Development Opportunities:

• Advanced Subscription Design: Deepen expertise in the nuances of B2C subscription models, pricing psychology, and retention strategies through hands-on project work.

• Mobile UX Mastery: Further hone skills in creating exceptional mobile user experiences, from onboarding and engagement to habit formation and long-term value.

• Product Strategy Involvement: Gain exposure to and influence on higher-level product strategy, roadmap planning, and business goal setting.

• Mentorship and Leadership: Opportunities to mentor junior designers, lead design initiatives, and potentially grow into leadership positions within the product design team.

• Industry Trends: Stay at the forefront of design technology and methodologies, including AI-assisted design and advanced analytics.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of the role, emphasizing the need for a designer who is not only skilled but also resilient and strategic. The growth opportunities highlight paths for specialization and leadership, appealing to ambitious senior-level professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design of a subscription product feature. What were the key business goals, how did you approach problem definition, and what were the measurable outcomes?" (Focus on impact, process, and data.)

• "How do you balance speed and craft in your design process? Can you give an example of when you had to make a trade-off and how you managed it?" (Assess pragmatism and judgment.)

• "Imagine we want to introduce a new tier to our subscription service. What would be your initial steps in designing this, and how would you validate its potential success?" (Evaluate product thinking, hypothesis generation, and validation methods.) Company & Culture Questions:

• "Why are you interested in AirHelp and specifically in designing subscription services for travelers?" (Assess alignment with mission and domain.)

• "How do you stay updated on the latest trends in mobile UX and AI-assisted design?" (Evaluate continuous learning and curiosity.)

• "Describe your experience working in a hybrid or remote-first environment. How do you ensure effective collaboration and communication?" (Assess adaptability and collaboration skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around case studies that clearly show the problem, your unique contribution, your process, the solutions, and most importantly, the measurable results (retention, LTV, engagement).

• Quantify Everything: Use numbers and data points to demonstrate the impact of your designs. If exact numbers aren't available, use estimations and clearly state your assumptions.

• Highlight Subscription & Mobile: Dedicate significant time to discussing projects that directly relate to subscription models, monetization, and mobile UX.

• Showcase AI & Iteration: If you used AI tools or have a strong iterative process, make sure to call it out and explain the benefits.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design decisions, the trade-offs you made, and how you collaborated with stakeholders.

📝 Enhancement Note: The interview preparation advice is tailored to the specific requirements of the Senior Product Designer role, focusing on subscription services, mobile UX, data-driven design, and AI tools. Candidates should be ready to discuss their impact on business metrics and demonstrate a strategic, product-oriented mindset.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 1-2 of your strongest case studies that best highlight your experience with B2C subscription products, mobile UX, and data-driven design outcomes. Ensure they clearly articulate your end-to-end ownership and impact on retention or LTV.

• Tailor Your Resume: Emphasize keywords such as "Product Design," "UX Design," "Mobile App Design," "Subscription Services," "Monetization," "Retention," "LTV," "Figma," "AI Tools," and "Data-Driven Design." Quantify your achievements with metrics wherever possible.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, focusing on storytelling, your design process, and the business impact of your work. Be ready to discuss how you'd approach AirHelp's specific challenges.

• Research AirHelp: Understand their mission, target audience, the AirHelp app's current functionality, and their subscription service offerings to demonstrate genuine interest and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.