Senior Product Designer (AI-First)

📍 Job Overview

Job Title: Senior Product Designer (AI-First)

Company: Thiga Spain

Location: Madrid, Spain

Job Type: Full-Time

Category: Product Design / Digital Transformation Consulting

Date Posted: May 29, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid/Remote Option Available

🚀 Role Summary

• Lead the end-to-end design of complex digital products, integrating AI-first workflows to solve strategic business problems.

• Drive product strategy by questioning and refining initial approaches from Product Managers and business stakeholders, leveraging both qualitative and quantitative data.

• Execute high-quality UX/UI designs for information-dense B2B products, ensuring scalability and adherence to established design systems.

• Champion an AI-first mindset, actively utilizing tools like Claude and Figma Make for exploration, prototyping, and collaborative development with engineering teams.

📝 Enhancement Note: This role is positioned within a digital transformation consultancy, implying a focus on client-facing projects and strategic impact rather than solely internal product development. The "AI-First" aspect is a significant differentiator, requiring demonstrated proficiency with AI tools in the design process.

📈 Primary Responsibilities

• Product Strategy & Problem Framing:

  • Proactively challenge and redefine problems presented by Product Management or Business teams when initial approaches are deemed limited or suboptimal.
  • Ensure all design initiatives are strategically aligned with the overarching product vision and business objectives.
  • Identify and advocate for necessary data and evidence collection before initiating design processes, combining qualitative and quantitative insights.
  • Lead the "problem framing" phase, contributing to the articulation and understanding of complex issues before jumping to solutions.

• End-to-End Design Execution:

  • Deliver comprehensive, high-craft UX/UI solutions that address complex user needs and business requirements.
  • Design clear, intuitive, and scalable user experiences for products characterized by high information density and intricate functionalities.
  • Actively contribute to and extend existing design systems, ensuring consistency, scalability, and adherence to established patterns.
  • Collaborate closely with engineering teams throughout the development lifecycle, anticipating technical constraints and facilitating smooth handoffs.
  • Elevate the design standards and best practices within assigned product squads on a daily basis.

• AI Integration & Innovation:

  • Integrate an AI-first mentality into daily workflows, treating AI as a core component of the design process.
  • Utilize AI tools such as Claude and Figma Make for design exploration, rapid prototyping, and generating design elements or flows.
  • Practice prompt engineering to effectively leverage AI for design tasks, ideation, and problem-solving.
  • Collaborate with development teams on code generated or assisted by AI, facilitating workflows where design and AI-assisted code coexist.
  • Explore and implement advanced workflows where design outputs directly interface with AI-generated code, such as opening Pull Requests from AI-assisted tools.

• Stakeholder Management & Collaboration:

  • Facilitate productive discussions and decision-making processes among Product Managers, Engineering leads, and Business stakeholders.

  • Influence and lead initiatives without formal hierarchical authority, fostering collaboration and consensus.

  • Effectively manage relationships and communication with multiple stakeholders who may have competing interests or priorities.

📝 Enhancement Note: The emphasis on "challenging and redefining problems" and "problem framing" indicates a strategic level of product design, moving beyond execution to strategic input. The AI requirements are highly specific and practical, expecting hands-on experience rather than theoretical knowledge.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in product design, with a significant focus on complex digital products and B2B environments.

Required Skills:

• Advanced UX/UI Design Craft: High proficiency in user experience (UX) design, user interface (UI) design, and visual communication, with a keen eye for detail in functional interfaces.

• Complex Product Design: Demonstrated ability to design for products with high information density, complex workflows, and intricate interaction patterns.

• Design Systems Expertise: Experience designing within and extending established design systems, ensuring consistency and scalability.

• AI-First Workflow Integration: Practical experience and a strong understanding of leveraging AI tools (e.g., Claude, Figma Make) for design exploration, prototyping, and problem-solving.

• Prompt Engineering: Skill in crafting effective prompts for AI tools to achieve desired design outcomes.

• Collaboration with Engineering: Ability to work closely with engineering teams, understand technical constraints, and collaborate on AI-assisted code outputs.

• Product Strategy Acumen: Capacity to contribute to problem framing, redefine challenges, and connect design initiatives to broader product vision.

• Stakeholder Management: Proven ability to manage and influence multiple stakeholders with diverse interests.

• Agile & Product-Led Environment: Experience working effectively within agile product squads and a product-led growth culture.

Preferred Skills:

• Experience in specific B2B domains such as logistics, energy, telecommunications, cybersecurity, banking, B2B fintech, or operational software.

• Familiarity with design and development workflows where AI-generated code is integrated into the development pipeline (e.g., opening PRs from Claude).

• Experience presenting directly to senior stakeholders and participating in shared decision-making processes.

• Familiarity with internal tools or complex operational software platforms.

📝 Enhancement Note: The experience requirements are substantial, particularly the emphasis on B2B products and AI integration. The "AI-First" requirement is not just a tool preference but a core aspect of the expected workflow, demanding practical, day-to-day application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating your ability to lead complex product design initiatives from problem definition through to execution and iteration.

• AI Integration Examples: Include specific examples or case studies that highlight how you've integrated AI tools (Claude, Figma Make, etc.) into your design process to enhance efficiency, explore solutions, or solve specific problems.

• Design System Contributions: Provide examples of your work within design systems, illustrating how you've extended or maintained patterns consistently.

• Problem Framing & Strategy: Demonstrate instances where you've actively participated in redefining problems or shaping product strategy, not just executing solutions.

• B2B Product Complexity: Feature projects that clearly illustrate your experience with information-dense interfaces, complex workflows, or operational software.

Process Documentation:

• Clearly articulate the design process followed for each case study, detailing phases such as research, ideation, prototyping, user testing, and collaboration with engineering.

• Explain how you gather and utilize both qualitative and quantitative data to inform design decisions.

• Detail your approach to collaborating with Product Managers and Engineers, including feedback loops and handoff procedures.

• Describe your experience working with or contributing to design systems, including how you ensure consistency and scalability.

📝 Enhancement Note: For a Senior Product Designer role, especially with an "AI-First" focus, the portfolio must go beyond polished UI screens. It needs to demonstrate strategic thinking, problem-solving capabilities, a clear understanding of process, and tangible evidence of AI tool integration and its impact.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Permanent Contract: Secure employment with an indefinite contract.

• Competitive Salary: Remuneration benchmarked against market rates for senior roles.

• Comprehensive Health Coverage: 100% coverage for medical and dental insurance.

• Flexible Compensation: Options for flexible benefits including childcare, transport, and restaurant vouchers.

• Flexible Work Arrangement: Hybrid or remote work options available, with occasional visits to the office/client site.

• Equipment Choice: Freedom to choose your preferred workstation (MacBook, Windows, etc.).

• Professional Development: Access to training programs, industry events (e.g., #LaProductConf), and continuous learning opportunities.

• Company Culture: Participation in a positive and engaging company culture (#T-Time!).

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The role offers flexibility with hybrid or remote options, accommodating work-life balance while ensuring project delivery and collaboration.

📝 Enhancement Note: The salary estimate is based on typical senior-level design roles in major Spanish tech hubs, adjusted for the specialized AI and consulting aspects. The benefits highlight a strong focus on employee well-being and professional growth, common in European tech consultancies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation Consulting, Product Development, Technology Services. Thiga Spain operates at the intersection of business strategy, technology, and user experience, aiming to foster a "product culture" within client organizations.

Company Size: Thiga is described as a "global company with the agility of a startup," suggesting a medium-sized organization with a significant international presence (originating from France) but maintaining local operational independence. This often translates to a dynamic environment with opportunities for influence.

Founded: While the founding date of Thiga Spain is not specified, the parent company's European presence implies a well-established consultancy with a proven track record in digital transformation. This background suggests a culture built on expertise and client success.

Team Structure:

• Consulting Pods/Squads: Designers typically work within cross-functional client teams or "squads," comprising Product Managers, Engineers, and other specialists.

• Reporting Structure: Senior designers likely report to a Design Lead or Head of Product Design within Thiga, while day-to-day project work is integrated into client teams.

• Cross-Functional Collaboration: Collaboration is central, with designers working closely with PMs to define strategy and with engineers to ensure technical feasibility and efficient handoffs. Business stakeholders are also key collaborators.

Methodology:

• Product-Led & Agile: Emphasis on agile methodologies and a product-led approach, prioritizing speed, iteration, and continuous improvement.

• Data-Driven Decisions: A strong reliance on both qualitative (user research, feedback) and quantitative (analytics, performance metrics) data to inform design and product strategy.

• AI-First Integration: A core methodology that embeds AI tools and thinking into the entire design and product development lifecycle.

Company Website: https://careers.spain.thiga.co

📝 Enhancement Note: The company culture is characterized by a blend of consultancy rigor and startup agility. The "AI-First" approach is not just a technical skill but a cultural expectation, shaping how teams collaborate and innovate.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, strategic contribution, and responsibility. It signifies a designer who can lead initiatives, mentor others, and influence product direction with minimal oversight.

Reporting Structure: While day-to-day work is within client project teams (squads), the Senior Designer will likely have a reporting line to a Thiga Design Manager or Lead, providing guidance, career development support, and performance feedback.

Operations Impact: Senior Product Designers at Thiga have a direct and significant impact on the success of client products. They are instrumental in defining the user experience, driving innovation (especially with AI), and ensuring that digital products deliver tangible business value and align with client strategic goals.

Growth Opportunities:

• Leadership Development: Opportunities to lead design streams within client projects, mentor junior designers, and potentially move into lead or management roles within Thiga.

• Specialization: Deepen expertise in AI-driven design, specific industry domains (e.g., fintech, logistics), or advanced UX/UI craft.

• Strategic Consulting Skills: Develop stronger client-facing and strategic consulting abilities, becoming a key advisor to clients on product innovation and digital transformation.

• Industry Exposure: Gain broad experience across diverse industries and company types, expanding professional knowledge and network.

• Continuous Learning: Access to training, conferences (#LaProductConf), and internal knowledge-sharing sessions to stay at the forefront of design and AI trends.

📝 Enhancement Note: The role offers a clear path for growth beyond individual contribution, emphasizing leadership, strategic influence, and specialization within the rapidly evolving field of AI-powered product design.

🌐 Work Environment

Office Type: The role is described as "Hybrid or remote work options available with visits puntuales" (occasional visits). This suggests a flexible work model, likely with access to Thiga's office spaces in Madrid for team meetings, client engagements, or collaborative sessions when needed.

Office Location(s): The primary listed location is Madrid, Spain, specifically C. de Fray Juan Gil, 7, 28002. This indicates a physical presence for those who prefer or need to work from an office periodically.

Workspace Context:

• Collaborative Environment: Expect a dynamic and collaborative workspace, whether remote or in-office, fostering interaction with multidisciplinary teams (PMs, Engineers, other designers).

• Tools & Technology: Access to a modern technology stack, including Figma, Claude, and potentially other AI-assisted design and development tools. The company provides choice in personal equipment (MacBook, Windows).

• Team Interaction: Opportunities for regular interaction with both client teams and the internal Thiga community through meetings, workshops, and social events like #T-Time!.

Work Schedule: While specific hours aren't detailed, a standard full-time schedule (around 40 hours/week) is implied. The hybrid/remote flexibility allows for better management of personal time and work-life integration, crucial for sustained high performance in demanding projects.

📝 Enhancement Note: The emphasis on flexibility and choice of equipment suggests a modern, employee-centric work environment. The requirement for occasional office visits indicates that in-person collaboration remains valued for certain critical interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess experience, skills, and cultural fit.

• Technical Interview(s): In-depth discussions focusing on your design process, problem-solving approach, experience with complex products, and AI integration strategies. Expect to discuss your portfolio extensively.

• Case Study Presentation/Challenge: You may be asked to present a past project in detail or tackle a hypothetical design challenge, demonstrating your thought process, execution craft, and ability to articulate your rationale.

• Stakeholder/Cultural Fit Interview: Conversations with hiring managers and team members to evaluate your collaboration style, autonomy, leadership potential, and alignment with Thiga's values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best showcase end-to-end ownership, complex B2B product experience, and clear AI integration.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (emphasizing AI usage), the challenges faced, your design decisions, and the measurable impact or outcome.

• Highlight AI Impact: Explicitly detail how AI tools were used, what specific benefits they provided (e.g., accelerated ideation, improved efficiency, novel solutions), and how you collaborated with engineering on AI-generated outputs.

• Showcase Process, Not Just Polish: While visual polish is important, emphasize your strategic thinking, problem-solving approach, and how you navigated ambiguity and stakeholder needs.

• Be Prepared for Deep Dives: Expect interviewers to ask detailed questions about your decision-making process, trade-offs made, and the reasoning behind specific design choices.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully grasp the problem statement, target users, and business goals.

• Structure Your Approach: Outline your steps clearly – problem definition, research (even if simulated), ideation, solution proposal, and consideration of constraints.

• Articulate AI Use: Think about how AI could be leveraged within the challenge to accelerate your process or generate unique insights.

• Focus on Rationale: The "why" behind your decisions is critical. Be ready to defend your choices with user-centric and business-aligned reasoning.

• Time Management: Practice working within time constraints, prioritizing key aspects of the challenge.

📝 Enhancement Note: The interview process will heavily scrutinize not just design skills but also strategic thinking, AI proficiency, and the ability to operate autonomously within a consulting framework. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaboration. Expect advanced usage, including component management and potentially plugins.

• Claude: A key AI assistant for design exploration, content generation, prompt engineering, and potentially code assistance. Proficiency in crafting effective prompts is essential.

• Figma Make: An AI-powered plugin for Figma, expected to be used for generating design elements, exploring variations, or automating repetitive tasks within Figma.

• Design Systems: Experience working with and contributing to design systems. This includes understanding component libraries, style guides, and pattern usage.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, a Senior Designer should be comfortable interpreting data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and using this to inform design decisions.

CRM & Automation:

Other Potential Tools:

• Prototyping tools beyond Figma (e.g., Principle, ProtoPie) might be beneficial.

• Collaboration and project management tools (e.g., Jira, Confluence, Slack).

• User research and testing platforms.

📝 Enhancement Note: The explicit mention of Claude and Figma Make points to a forward-thinking approach to design tooling. Candidates must demonstrate hands-on experience with these AI tools as integral parts of their workflow, not just experimental additions.

👥 Team Culture & Values

Operations Values:

• Product Obsession: A deep commitment to building high-impact digital products that solve real user problems and drive business value.

• AI-First Mindset: Embracing and integrating AI as a fundamental tool for innovation, efficiency, and enhanced design capabilities.

• Autonomy & Ownership: Expectation of high levels of self-direction, initiative, and accountability for one's work and project outcomes.

• Collaboration & Transparency: Fostering open communication, knowledge sharing, and teamwork across disciplines and with clients.

• Continuous Learning & Improvement: A dedication to staying updated with the latest design trends, AI advancements, and industry best practices.

Collaboration Style:

• Cross-functional Integration: Seamless integration within client product squads, working collaboratively with PMs, engineers, and other stakeholders to achieve shared goals.

• Feedback Culture: An environment where constructive feedback is regularly exchanged and valued to drive continuous improvement in design and processes.

• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings within the Thiga community and client teams.

• Agile & Iterative: A collaborative approach that embraces iterative development, rapid prototyping, and adapting to feedback and changing requirements.

📝 Enhancement Note: The values emphasize proactivity, technological adoption (AI), and a strong sense of ownership, which are crucial for success in a consulting environment where client success is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working on complex, often ill-defined problems within large organizations or diverse client projects requires strong analytical and problem-framing skills.

• Balancing Stakeholder Needs: Effectively managing and reconciling the diverse and sometimes conflicting priorities of multiple stakeholders (business, technical, user).

• Integrating AI Seamlessly: Moving beyond experimental AI use to deeply embed AI into established design workflows and collaborating effectively with engineering on AI-generated outputs.

• Maintaining Design Craft in AI-Assisted Workflows: Ensuring that the high standard of visual and interaction design craft is maintained or enhanced, rather than diluted, when using AI tools.

• Adapting to Diverse Client Environments: Quickly understanding and adapting to different company cultures, existing processes, and technology stacks across various client engagements.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in prompt engineering, AI-driven UX research, generative design, and ethical AI considerations.

• Industry Domain Expertise: Gain specialized knowledge in sectors like fintech, logistics, cybersecurity, or telecommunications through client projects.

• Strategic Product Leadership: Develop skills in product strategy, roadmap planning, and influencing executive-level stakeholders.

• Consulting Skills Enhancement: Hone client management, communication, and business acumen through diverse project experiences.

• Mentorship & Peer Learning: Benefit from structured mentorship programs and a community of experienced design and product professionals within Thiga.

📝 Enhancement Note: The challenges highlight the need for adaptability, strategic thinking, and advanced technical skills, particularly in AI integration. Growth opportunities are geared towards specialization and leadership within the product and consulting space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to redefine a problem presented by a Product Manager or business stakeholder. What was your process, and what was the outcome?" (Focus on problem framing, data gathering, and strategic influence.)

• "How do you ensure your design decisions are data-informed, balancing qualitative and quantitative insights?" (Prepare examples of metrics you've used or user research methodologies.)

Company & Culture Questions:

• "What interests you about Thiga's AI-First approach, and how do you see it impacting the future of product design?" (Show your understanding of AI's role and your enthusiasm for this methodology.)

• "Describe your experience working in agile product squads. How do you typically collaborate with Product Managers and Engineers?" (Focus on your collaborative style and ability to integrate into cross-functional teams.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, start with a clear problem statement and your role, then dive into your process (emphasizing AI usage), key decisions, challenges overcome, and finally, the impact/results.

• Quantify Where Possible: Whenever discussing outcomes, use metrics or demonstrable results to showcase the value you delivered. If direct metrics are unavailable, describe the qualitative impact clearly.

• Demonstrate AI Integration: Clearly articulate how and why you used AI tools. Show specific examples of prompts, outputs, and how they influenced your design or accelerated your workflow. Don't just mention the tools; explain their application and benefit.

• Be Ready for Technical Deep Dives: Interviewers will likely ask specific questions about your design choices, the technical feasibility, and your collaboration with engineering.

• Showcase Your "Craft": While strategic thinking is key, ensure your UI/visual design skills are also evident, whether through your portfolio examples or by discussing your aesthetic criteria.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating strategic contribution, practical AI application, and strong stakeholder management skills, in addition to core design craft.

📌 Application Steps

To apply for this Senior Product Designer (AI-First) position:

• Submit Your Application: Navigate to the provided URL (https://careers.spain.thiga.co/jobs/7820999-senior-product-designer-ai-first) and complete the online application form.

• Tailor Your Resume: Optimize your resume to highlight experience in complex B2B products, end-to-end design ownership, AI tool proficiency (Claude, Figma Make), and stakeholder management. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 compelling case studies that showcase your AI-first approach, problem-framing abilities, and experience with information-dense interfaces. Ensure clear articulation of your role, process, and impact.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your strategic contributions, design decisions, and how you leverage AI within your workflow. Practice presenting your case studies concisely and effectively.

• Research Thiga: Familiarize yourself with Thiga's mission, values, and their "AI-First" philosophy. Understand their approach to digital transformation consulting and how they foster product culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.