Senior Marketing Manager - UX Design

📍 Job Overview

Job Title: Senior Marketing Manager - UX Design

Company: H&R Block

Location: Remote (Missouri, United States)

Job Type: Full-Time

Category: Marketing Operations / UX Design Leadership

Date Posted: August 15, 2026

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic vision and execution of User Experience (UX) and visual design for H&R Block's extensive digital web properties, driving customer-centric digital experiences.

• Manage and mentor a high-performing team of UX and visual designers, fostering professional growth and ensuring design excellence across all digital touchpoints.

• Champion data-driven design decisions by leveraging qualitative research, customer insights, analytics, and usability testing to optimize user journeys and business outcomes.

• Collaborate cross-functionally with Product Management, Engineering, Marketing, Content, Analytics, and Customer Experience teams to deliver cohesive and impactful digital solutions.

• Establish and govern digital design standards, including design systems and accessibility requirements, ensuring brand consistency and compliance across all web platforms.

📝 Enhancement Note: While the title is "Senior Marketing Manager - UX Design," the responsibilities clearly indicate a leadership role within UX design focused on digital product strategy and team management, aligning more with a Senior UX Design Manager or Director of UX within a marketing or product organization. The emphasis on website experience, customer journeys, and cross-functional collaboration with Product and Technology positions this as a strategic operations-adjacent role focused on the user's interaction with the company's digital infrastructure.

📈 Primary Responsibilities

• Define and execute the overarching UX and visual design strategy for H&R Block's website and other critical digital customer experiences.

• Drive customer-centered design methodologies, utilizing user research, customer insights, analytics, and usability testing to inform and validate design decisions.

• Lead, coach, and develop a team of UX and visual designers, overseeing performance management, feedback, and career development initiatives.

• Foster strong partnerships with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams to ensure seamless integration of design into the product lifecycle.

• Establish, maintain, and govern digital design standards, robust design systems, critical accessibility requirements, and best practices for all web properties.

• Influence the website roadmap by advocating for user needs and ensuring alignment with overarching business objectives and technical feasibility.

• Oversee the end-to-end design process, from initial concept and wireframing to final visual design and providing implementation support to development teams.

• Drive a culture of experimentation and continuous improvement through the strategic use of A/B testing and experience optimization initiatives to enhance user engagement and conversion rates.

• Ensure all digital experiences adhere to brand standards while simultaneously prioritizing usability, accessibility, and key conversion goals.

📝 Enhancement Note: The responsibilities highlight a strong focus on process optimization and strategic implementation within the digital experience domain. This includes establishing standards, overseeing end-to-end processes, and driving continuous improvement through testing, which are core functions within operations-focused roles, particularly those managing digital platforms and user journeys.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, Digital Media, Marketing, or a closely related field.

Experience: 10+ years of progressive experience in digital product design, UX design, web design, digital experience design, or equivalent disciplines.

3+ years of direct people leadership experience, including managing, mentoring, and developing design teams.

Required Skills:

• Proven experience leading design strategy and execution for large-scale, consumer-facing websites or complex digital platforms.

• Strong knowledge of user research methodologies, information architecture principles, interaction design best practices, visual design aesthetics, and WCAG accessibility standards.

• Demonstrated success in building, scaling, and governing design systems for digital experiences.

• Exceptional ability to influence stakeholders and collaborate effectively within a highly matrixed organizational structure.

• Proficient in leveraging analytics, customer insights, and A/B testing to inform and validate design decisions.

• Excellent verbal and written communication, presentation, stakeholder management, and storytelling skills.

• Proficiency with modern design and prototyping tools, specifically Figma, and related collaboration platforms.

• Experience working within agile product development environments. Preferred Skills:

• Experience within a large, matrixed marketing organization.

• Experience in a franchised, multi-unit retail, financial services, or seasonal business environment.

• Prior experience within the tax or financial services industry.

📝 Enhancement Note: The required experience level (10+ years) and specific leadership tenure (3+ years) suggest a senior management position. The emphasis on design systems, accessibility, and agile environments indicates a need for operational rigor and process management within the design function. The preference for financial services or tax industry experience implies a need for understanding regulated environments and complex user needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing leadership in UX and visual design strategy for large-scale consumer-facing websites and digital platforms.

• Detailed case studies demonstrating end-to-end design processes, from initial concept and wireframing through to final implementation support, highlighting problem-solving and user-centric solutions.

• Examples of successful design system implementation and governance, illustrating scalability and consistency across digital properties.

• Evidence of leveraging user research, analytics, and A/B testing to drive informed design decisions and measurable improvements in user engagement, conversion, and satisfaction.

• Demonstrations of leading design teams, including examples of mentorship, performance management, and fostering team growth. Process Documentation:

• Documentation of established workflows for user research, design ideation, prototyping, usability testing, and iterative design cycles.

• Examples of how design standards, accessibility guidelines, and brand guidelines were implemented and enforced across projects.

• Case studies detailing the process of building and scaling design systems, including governance models and adoption strategies.

• Evidence of collaboration processes with Product Management, Engineering, and Marketing teams to ensure design alignment and successful product launches.

📝 Enhancement Note: For a role of this seniority, a portfolio is critical. It should not only showcase design output but also the candidate's ability to manage processes, lead teams, and drive strategic initiatives that have a tangible business impact. The focus on design systems, accessibility, and cross-functional collaboration highlights the operational aspects of design leadership.

💵 Compensation & Benefits

Salary Range: $101,200.00 - $161,900.00 per year.

Benefits:

• Comprehensive medical and prescription drug coverage.

• H&R Block Retirement Savings Plan (401(k) Plan) with potential company match.

• Employee Assistance Program (EAP) providing confidential support services.

• Access to virtual fitness center programs to support well-being.

• Associate discount program offering savings on various products and services.

• Automatic enrollment in Business Travel Accident Insurance.

• Associate Tax Prep benefit, providing free tax preparation services.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility often afforded to senior leadership roles for effective task management and remote work.

📝 Enhancement Note: The provided salary range is a benchmark for a Senior Marketing Manager/UX Design Lead role in the US, considering the experience level (10+ years) and the company's industry (financial services). This range is typical for leadership positions managing significant digital assets and teams. The benefits listed are standard for large corporations and offer a well-rounded compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Tax Preparation. H&R Block operates in a highly regulated and competitive industry, requiring a strong focus on customer trust, data security, and adherence to compliance standards. The company is undergoing a digital transformation, blending traditional human expertise with innovative technology solutions.

Company Size: Large (likely several thousand employees, given it's a publicly traded company with a vast network of offices). This size implies a complex organizational structure, numerous cross-functional teams, and established processes, but also potential for bureaucracy.

Founded: H&R Block was founded in 1955, giving it a long history and deep-rooted brand recognition. Its evolution from a traditional tax preparer to a digital-first service provider indicates a culture that can embrace change and innovation.

Team Structure:

• The UX Design team likely reports into a Creative Director within Marketing, indicating a strong connection between design vision and marketing objectives.

• This role will collaborate closely with Product Management and Engineering teams, suggesting a product-centric development approach.

• Cross-functional collaboration will extend to Content, Analytics, Research, and Customer Experience teams, emphasizing a holistic approach to digital product development. Methodology:

• Data-driven decision-making is a core expectation, utilizing analytics, customer insights, and user research.

• Agile product development methodologies are preferred, indicating iterative development cycles and close team collaboration.

• A strong emphasis on customer-centric design and user experience optimization is paramount.

Company Website: https://www.hrblock.com/

📝 Enhancement Note: Understanding H&R Block's position as a long-standing leader in a critical service industry undergoing digital transformation is key. The company culture likely balances tradition with innovation, emphasizing client trust and efficient service delivery. The scale of the company suggests a need for strong process management and stakeholder alignment skills.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Leadership position within the UX Design and Marketing function. It is a strategic individual contributor role with significant team management responsibilities. The scope extends beyond tactical design execution to shaping the overall digital experience strategy, influencing product roadmaps, and fostering a high-performing design team.

Reporting Structure: The Senior UX Design Manager reports to the Creative Director within Marketing. This structure places UX design leadership under the broader marketing umbrella, ensuring alignment with brand messaging and campaign objectives while maintaining a strong focus on user experience.

Operations Impact: The role has a direct impact on customer acquisition, retention, and satisfaction through the design of intuitive and effective digital experiences. By optimizing website usability, conversion rates, and overall customer journey, this position contributes significantly to H&R Block's business growth and brand affinity, which are critical operational outcomes.

Growth Opportunities:

• Leadership Advancement: Potential to move into Director-level roles within UX Design or broader Digital Product Management, overseeing larger teams and broader strategic initiatives.

• Specialization Deepening: Opportunity to become a recognized expert in areas like design system governance, accessibility leadership, or digital transformation within the financial services sector.

• Cross-Functional Mobility: Potential to transition into senior roles within Product Management, Customer Experience Strategy, or Marketing Strategy, leveraging a deep understanding of user needs and digital platforms.

📝 Enhancement Note: This role offers a clear path for growth within a large, established organization. The combination of design leadership and strategic influence provides a strong foundation for career advancement in digital product and marketing operations.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility for employees to work from their preferred location within the United States.

Office Location(s): While fully remote, the derived location indicates a connection to Missouri, suggesting potential for team sync-ups or company events in that region, although not mandatory. The primary requirement is eligibility to work in the US.

Workspace Context:

• The remote work environment necessitates strong self-discipline, proactive communication, and effective use of collaboration tools.

• Access to modern design and collaboration platforms (like Figma) will be essential for seamless teamwork.

• Opportunities for interaction will likely be through virtual meetings, digital whiteboarding sessions, and asynchronous communication channels.

Work Schedule: While full-time (40 hours/week) is expected, the remote nature often allows for flexible scheduling, enabling individuals to manage their time effectively to meet deadlines and collaborate across different time zones within the US.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be highly self-motivated and proficient in remote collaboration tools. While the company is based in Missouri, the remote designation offers broad flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, looking for alignment with required qualifications and experience.

• Hiring Manager Interview: An in-depth discussion with the Creative Director (hiring manager) to assess strategic thinking, leadership approach, and fit with the team's vision.

• Design Portfolio Review: A dedicated session where the candidate presents their portfolio, walking through key projects, design process, leadership contributions, and impact. This is a critical step to evaluate practical skills and strategic thinking.

• Cross-Functional Interviews: Interviews with key stakeholders from Product, Engineering, Marketing, and Customer Experience to assess collaboration skills, ability to influence, and understanding of integrated digital development.

• Final Interview/Panel: Potentially a final interview with senior leadership to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Showcase Leadership: Highlight instances where you led design strategy, managed teams, and influenced product roadmaps.

• Process & Impact: For each project, clearly articulate the problem, your role, the design process followed (research, ideation, testing), the solutions implemented, and the measurable business impact (e.g., conversion lift, engagement increase, efficiency gains).

• Design Systems & Accessibility: Include examples demonstrating your experience with building, scaling, or governing design systems and ensuring accessibility compliance.

• Figma Proficiency: Be prepared to discuss your workflow and best practices within Figma and other prototyping tools.

• Storytelling: Frame your projects as compelling narratives that demonstrate your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Scenario-Based Questions: Be ready to discuss how you would approach specific design challenges related to H&R Block's user base, such as improving the tax filing experience, onboarding new users, or enhancing digital tool adoption.

• Leadership Scenarios: Prepare examples of how you've handled team conflicts, mentored designers, managed underperforming team members, and influenced cross-functional stakeholders.

• Strategic Thinking: Articulate your vision for the future of UX design at H&R Block and how you would align it with the company's "Block Next" strategy of blending human expertise with digital innovation.

📝 Enhancement Note: The interview process for a senior leadership role will heavily emphasize strategic thinking, leadership capabilities, and the ability to demonstrate tangible impact through a well-curated portfolio. Candidates should prepare to articulate their design philosophy and how it aligns with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency here is explicitly required.

• Prototyping Tools: Beyond Figma, familiarity with other leading prototyping tools may be beneficial.

• Design Systems Management Tools: Experience with platforms for managing, documenting, and distributing design systems.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion rates, and site performance.

• User Research & Testing Platforms: Tools like UserTesting.com, Lookback, Hotjar for qualitative feedback and usability testing.

• A/B Testing Tools: Optimizely, Adobe Target, or similar for experimentation and experience optimization.

CRM & Automation:

• CRM Systems: While not directly managed, understanding how UX design integrates with CRM data (e.g., Salesforce) to personalize experiences is valuable.

• Project Management Tools: JIRA, Asana, Trello for agile workflow management and team collaboration.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication and team coordination.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. The role also demands a strong understanding of analytics and testing tools to inform design decisions and measure impact, reflecting an operations-minded approach to design.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of H&R Block's diverse client base through intuitive and efficient digital experiences.

• Collaboration & Partnership: A strong emphasis on working effectively with cross-functional teams to achieve shared goals and deliver integrated solutions.

• Innovation & Continuous Improvement: A drive to explore new technologies and methodologies, and to constantly refine processes and user experiences for better outcomes.

• Data-Driven Decision Making: Relying on insights from analytics, research, and testing to guide strategy and design choices, ensuring accountability and measurable results.

• Inclusivity & Accessibility: A dedication to creating digital experiences that are usable and accessible by all individuals, regardless of ability or background.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product, Engineering, Marketing, and Content teams to ensure design vision is integrated into the broader product development lifecycle.

• Open Communication: Fostering an environment of transparent and constructive feedback, both within the design team and with external partners.

• Agile Mindset: Embracing iterative development, rapid prototyping, and flexible adaptation to changing requirements and user feedback.

📝 Enhancement Note: The company culture emphasizes a blend of traditional values (client trust, service) with modern approaches (digital innovation, data-driven decisions). The role requires an individual who can champion user needs while balancing business objectives and fostering strong collaborative relationships.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Navigating the complexities of a large organization to advocate for user experience improvements while ensuring they align with business goals and technical constraints.

• Digital Transformation Pace: Keeping pace with rapid advancements in digital technology and user expectations within the competitive financial services landscape.

• Managing a Remote Team: Effectively leading, motivating, and fostering a cohesive team culture among designers distributed across different locations.

• Cross-Functional Alignment: Ensuring consistent design vision and execution across numerous departments with potentially competing priorities.

Learning & Development Opportunities:

• Strategic Leadership Training: Opportunities to develop advanced leadership and strategic planning skills relevant to digital product management and marketing operations.

• Industry Expertise Expansion: Deepening knowledge of the financial services and tax industry, including regulatory requirements and evolving client needs.

• Design System Evolution: Leading the ongoing development and refinement of H&R Block's design system, potentially becoming a subject matter expert.

• Mentorship Programs: Access to senior leaders within H&R Block for mentorship and guidance on career progression.

📝 Enhancement Note: The challenges are typical for a senior leadership role in a large, evolving organization. The growth opportunities are substantial, offering paths for both deepening expertise and expanding leadership scope.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a UX strategy for a new digital product or feature at H&R Block, considering our 'Block Next' strategy?" (Focus on process, user research, alignment with business goals).

• "Describe a time you had to influence stakeholders with differing opinions on a design decision. What was your approach, and what was the outcome?" (Highlight stakeholder management, communication, and negotiation skills).

• "How do you ensure a design system remains relevant, scalable, and adopted by development teams in a large organization?" (Focus on governance, documentation, collaboration, and continuous improvement). Company & Culture Questions:

• "What do you know about H&R Block's digital transformation efforts, and how do you see UX design playing a role?" (Demonstrate research and understanding of the company's strategic direction).

• "How would you foster a strong, collaborative culture within a remote UX design team?" (Discuss communication strategies, team-building activities, and leadership approach).

• "How do you measure the success of UX initiatives, and what key metrics would you focus on for H&R Block's website?" (Emphasize data-driven approach, ROI, and alignment with business objectives). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your leadership philosophy and then diving into 2-3 key projects.

• STAR Method: For each project, clearly articulate the Situation, Task, Action, and Result. Focus on your specific role, the challenges faced, the strategic decisions made, and the measurable impact.

• Visuals: Use high-quality mockups, wireframes, and prototypes to illustrate your design work. Show progression and iterations.

• Process Explanation: Clearly explain your design process, including how you incorporated user research, testing, and collaboration.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs and initiatives.

📝 Enhancement Note: Candidates should prepare to articulate their strategic vision, leadership style, and ability to drive measurable results through design. The portfolio presentation is a critical component, requiring a clear narrative of impact and process.

📌 Application Steps

To apply for this Senior Marketing Manager - UX Design position:

• Submit your application through the H&R Block careers portal link provided.

• Tailor Your Resume: Highlight experience in UX design leadership, team management, design systems, accessibility, and cross-functional collaboration. Quantify achievements with metrics wherever possible.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best demonstrate your strategic leadership, design process, and ability to drive business results. Ensure it showcases your Figma proficiency and experience with large-scale digital platforms.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on storytelling, clear articulation of your process, and the quantifiable impact of your work. Be ready to discuss your leadership philosophy and approach to remote team management.

• Research H&R Block: Understand their current digital initiatives, the "Block Next" strategy, and their position in the financial services market to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.