Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-27

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Design and develop high-impact creative assets for social media advertising campaigns across platforms like Meta, Instagram, and LinkedIn, driving user engagement and conversion.

• Collaborate closely with the marketing team to ensure brand consistency and C.I. adherence across all visual communications, directly influencing campaign effectiveness.

• Conceptualize and execute visually compelling designs for landing pages, leveraging Onepage's AI-powered page builder to enhance user experience and conversion rates.

• Analyze and optimize the performance of social ads by iterating on creative elements based on data-driven insights and feedback loops.

• Produce essential visual collateral, including reports, infographics, and presentation designs, to support internal and external communications.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities lean heavily into performance marketing creative, A/B testing visuals, and optimizing for conversion. This suggests a strong connection to Revenue Operations and Sales Operations goals by directly impacting lead generation and customer acquisition. The role requires a blend of creative execution and data-informed decision-making, crucial for GTM success.

📈 Primary Responsibilities

• Design and produce static and animated creatives for social media ad platforms (Meta, Instagram, LinkedIn), focusing on high conversion rates and audience engagement.

• Develop visually appealing and conversion-optimized assets for landing pages, utilizing Onepage's proprietary AI-driven page builder software.

• Create impactful reports, infographics, and presentation designs that clearly communicate complex data and strategies to stakeholders.

• Design compelling creatives for Google Display Ads and image extensions, ensuring brand consistency and maximizing ad performance.

• Collaborate with the marketing and product teams to translate brand messaging and campaign objectives into effective visual concepts.

• Continuously analyze the performance of designed creatives against key marketing metrics (CTR, conversion rates, CPA) and implement data-driven optimizations.

• Maintain and evolve brand identity guidelines across all marketing collateral, ensuring a cohesive and professional brand presence.

• Experiment with new design trends and AI tools to innovate creative approaches and improve campaign effectiveness.

📝 Enhancement Note: The emphasis on "optimizing our ads" and "analyzing and improving the performance of Social Ads" indicates a direct contribution to GTM strategy and performance. This role is not just about aesthetics but about driving measurable business outcomes through design. Candidates should be prepared to discuss how their designs have impacted key performance indicators (KPIs).

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant design skills and experience is paramount. A degree in Graphic Design, Visual Communications, or a related field is beneficial.

Experience: Minimum of 3-5 years of professional experience in graphic design, with a significant focus on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout composition.

• Advanced proficiency in design software: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating static and animated creatives for social media advertising platforms (Meta, Instagram, LinkedIn).

• Experience in designing for Google Display Ads and image extensions.

• Familiarity with AI tools and assistants for concept development and visual content creation, with a willingness to explore and integrate them.

• Strong understanding of user empathy, translating user needs into effective and appealing designs.

• Excellent aesthetic sense and the ability to rapidly generate creative and innovative design solutions.

• Exceptional communication skills, with the ability to articulate design choices and collaborate effectively in a remote team environment.

• Highly organized with the ability to manage multiple priorities and deadlines efficiently.

• Fluent in both German and English (written and spoken). Preferred Skills:

• Experience with animation or motion graphics tools (e.g., After Effects) for ad creatives.

• Familiarity with A/B testing methodologies for creative assets.

• Understanding of SaaS products and B2B marketing principles.

• Experience working with AI-powered design tools beyond basic assistants.

• Basic understanding of HTML/CSS for design implementation context.

📝 Enhancement Note: The requirement for AI experience is a key differentiator. Candidates should highlight any projects where they've used AI for idea generation, asset creation, or workflow enhancement in their design process. This aligns with Onepage's "AI-first" approach and signals a forward-thinking candidate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-performing social media ad creatives (static and animated) with demonstrable results (e.g., increased CTR, conversion rates).

• Case studies showcasing the design process for landing pages, emphasizing user-centric design and conversion optimization strategies.

• Examples of reports, infographics, or presentation designs that effectively communicate complex information visually.

• Visual assets developed using AI tools or demonstrating an innovative approach to leveraging AI in design.

• Projects that highlight brand consistency and effective application of C.I. across different marketing channels. Process Documentation:

• Demonstrate a structured approach to creative development, from concept ideation to final asset delivery, including version control and feedback integration.

• Showcase how performance data and user feedback are incorporated into iterative design improvements for ad creatives.

• Illustrate the workflow for collaborating with marketing teams, ensuring alignment on campaign objectives and brand guidelines.

• Detail the process of utilizing Onepage's AI-powered page builder for landing page design and optimization.

📝 Enhancement Note: For this role, the "Process & Systems Portfolio" is critical. It's less about traditional "operations" process documentation and more about demonstrating a refined, data-informed creative workflow that directly impacts GTM metrics. Candidates should be prepared to walk through specific projects, explaining their strategic thinking, design choices, and the measurable impact on campaign performance.

💵 Compensation & Benefits

Salary Range: Based on the Senior Marketing Designer title, 3-5 years of experience, and the German market, a competitive salary range for Frankfurt would be approximately €55,000 - €75,000 annually. This range accounts for the specialized skills in performance creative, AI integration, and the remote-first nature of the role.

Benefits:

• Remote-First Work Environment: 100% remote work, offering maximum flexibility and work-life balance.

• Health & Wellness: Comprehensive health insurance and a subsidy for the Wellhub health program.

• Employee Discounts: Access to attractive employee discounts across various categories through FutureBens.

• Professional Development: Opportunities for continuous learning, skill expansion, and active participation in shaping processes.

• Long-Term Perspective: Be part of a modern, innovative, and growing AI-first SaaS company.

• Flat Hierarchies: Short decision-making paths and direct communication channels.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility inherent in a remote-first environment, allowing for efficient task management and focus on results.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for similar roles in Germany, considering the requested experience level and the specialized nature of AI integration. It is crucial to note that actual compensation may vary based on individual qualifications, negotiation, and the company's specific compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), Artificial Intelligence (AI), Web Development Platforms. Onepage GmbH operates in the rapidly evolving MarTech and AI space, focusing on empowering entrepreneurs with advanced website-building tools.

Company Size: The provided data does not specify company size, but typical SaaS companies that are actively hiring at a senior level and promoting remote-first cultures often range from 50-250 employees. This size indicates a balance between established processes and the agility for rapid innovation.

Founded: Onepage GmbH was founded to bridge the gap between complex coding and no-code solutions, aiming to make powerful website creation accessible to everyone. Their focus on AI-first development with Onepage AI 2.0 highlights a commitment to cutting-edge technology.

Team Structure:

• The design function likely operates within or in close proximity to the marketing department, fostering tight collaboration.

• This role reports to a Marketing Lead or Head of Marketing, with direct interaction with marketing specialists, content creators, and potentially product managers.

• Cross-functional collaboration is key, involving close work with marketing strategists to align creative output with campaign goals and with product/engineering for insights into the AI page builder. Methodology:

• Data-Driven Creativity: Emphasizes using performance data and user feedback to inform and iterate on design decisions, a core tenet of effective GTM operations.

• Agile Development: Likely employs agile methodologies for product and marketing development, requiring adaptability and rapid iteration.

• AI Integration: A core methodology is the use of AI in product development and marketing execution, making openness to AI tools a fundamental aspect of the workflow.

Company Website: https://onepage.io/ (Inferred from domain_derived)

📝 Enhancement Note: The "AI-first" and "remote-first" ethos are central to Onepage's culture. Candidates should be prepared to discuss how they thrive in a remote setting and how they approach integrating AI into their creative workflow. This isn't just a design job; it's a role within an innovative tech company shaping the future of web creation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, indicating a level of autonomy and a significant contribution to the marketing team's objectives. It requires not just execution but also strategic input on creative direction and performance optimization.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Head of Marketing, who oversees campaign strategy and execution. This structure allows for direct alignment with overarching Go-To-Market (GTM) strategies.

Operations Impact: The role's impact is substantial, directly influencing lead generation and customer acquisition through the design of high-performing social ads and landing pages. Success in this role directly correlates with improved conversion rates, reduced cost per acquisition (CPA), and enhanced brand perception, all critical GTM metrics.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, performance marketing creative, or animation/motion graphics.

• Leadership: Potential to lead design initiatives, mentor junior designers, or transition into a Creative Lead role as the team expands.

• Skill Expansion: Develop advanced skills in A/B testing creative, conversion rate optimization (CRO) through design, and strategic marketing campaign planning.

• Cross-Functional Exposure: Gain broader experience in product marketing, UX/UI design for SaaS platforms, and MarTech stack optimization.

📝 Enhancement Note: The growth path for a Senior Marketing Designer in a SaaS company like Onepage often involves moving towards a leadership role or specializing in performance-driven creative strategy, directly impacting revenue operations. Candidates should express interest in how their design work contributes to business growth and analytics.

🌐 Work Environment

Office Type: This is a 100% remote-first position, meaning there is no physical office requirement. The work environment is entirely digital.

Office Location(s): While the job is posted in Frankfurt, Germany, the remote-first nature means candidates can work from anywhere within Germany (and potentially broader EU, depending on company policy). The company's HQ is likely in Germany, but remote work is the standard.

Workspace Context:

• Digital Collaboration: Reliance on digital tools for communication, project management, and asset sharing (e.g., Slack, Teams, Asana, Figma, Google Workspace).

• Tool Proficiency: Access to and expectation of proficiency in a suite of digital design and collaboration tools.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions with the marketing and potentially product teams to ensure alignment and foster a sense of team cohesion despite the remote setup.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the flexibility to manage personal schedules around core collaboration hours. This allows for dedicated focus time for design work and participation in virtual team activities.

📝 Enhancement Note: The "remote-first" aspect is a significant draw. Candidates should be prepared to articulate how they maintain productivity, collaboration, and a sense of connection in a fully remote setting. This involves strong self-discipline, effective communication, and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager (likely Head of Marketing or Senior Marketing Lead) and potentially a peer designer. This will involve a thorough review of your portfolio, discussing specific projects, design choices, and your approach to performance-driven creative.

• Creative Challenge: A practical design task, likely involving creating social ad concepts or optimizing existing ones based on a brief, potentially incorporating AI elements. This assesses your skills under pressure and your problem-solving approach.

• Team/Culture Fit Interview: A final interview to gauge alignment with Onepage's remote-first, AI-driven culture and to discuss collaborative working styles.

Portfolio Review Tips:

• Highlight Performance: For each project, clearly state the objective, your role, the design solution, and crucially, the measurable results (e.g., increased CTR, conversion rate improvement, engagement metrics). Quantify impact whenever possible.

• Showcase Process: Walk through your design process, especially for social ads and landing pages. Explain your rationale behind design decisions, color choices, typography, and calls-to-action.

• Demonstrate AI Integration: If possible, include a project where you leveraged AI tools for concept generation, asset creation, or optimization, and explain the benefits and challenges.

• Brand Consistency: Include examples that show your ability to maintain brand consistency across different platforms and campaign elements.

• Tailor to Onepage: Research Onepage's current marketing campaigns and website. If you can, subtly showcase how your skills align with their aesthetic and strategic goals.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the creative brief for any design challenge. Ask clarifying questions if needed.

• Focus on Objectives: Ensure your designs directly address the campaign objectives (e.g., lead generation, brand awareness, website traffic).

• AI Integration: Be prepared to incorporate AI tools or concepts into your solution if the challenge allows or implies it.

• Time Management: Practice creating designs within a realistic timeframe, as challenges often have strict time limits.

• Presentation: Be ready to present and defend your design choices clearly and concisely, explaining your strategic thinking.

📝 Enhancement Note: The emphasis on "performance data" and "conversion optimization" in the portfolio review and challenge preparation is paramount. This role is deeply connected to GTM success, so demonstrating a data-informed creative approach will be key to standing out.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation.

• Adobe Creative Suite: Photoshop for image manipulation, Illustrator for vector graphics, InDesign for layout and print (though less emphasis for this role).

• AI Design Assistants: Tools like Midjourney, DALL-E, or similar AI platforms for concept generation, asset creation, or inspiration.

• Motion Graphics/Animation Tools: Potentially After Effects or similar for creating animated social media ads.

Analytics & Reporting:

• Social Media Ad Managers: Experience with Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads for understanding performance metrics.

• Analytics Platforms: Familiarity with tools like Google Analytics to understand how landing page designs impact user behavior and conversions.

• Data Visualization Tools: Experience creating reports and infographics, potentially using tools within Adobe Suite or specialized infographic makers.

CRM & Automation:

• While not directly managing CRM, an understanding of how design assets integrate into marketing automation platforms and CRM workflows is beneficial.

• Familiarity with Onepage's own AI-powered page builder is a significant plus.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is standard. The critical differentiator will be the candidate's comfort and demonstrated experience with AI tools for design and their ability to translate design performance into actionable data insights for marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Forward: A strong emphasis on leveraging cutting-edge AI technology to drive product development and marketing effectiveness.

• Efficiency & Performance: A drive to create high-converting designs and optimize marketing campaigns for measurable results.

• Collaboration & Remote-First: Fostering a connected and productive environment for team members working remotely.

• User-Centricity: Designing with a deep understanding of user needs and business objectives to create impactful experiences.

• Continuous Improvement: A commitment to learning, adapting, and evolving design practices and tools.

Collaboration Style:

• Proactive Communication: Open and frequent communication via digital channels is crucial in a remote setting.

• Feedback-Oriented: A culture where constructive feedback is welcomed and used for iterative improvement of designs and processes.

• Cross-Functional Synergy: Working seamlessly with marketing strategists, content creators, and potentially product teams to achieve shared goals.

• Ownership & Autonomy: Team members are empowered to take ownership of their work and contribute ideas, reflecting the flat hierarchy.

📝 Enhancement Note: The company values highlight a forward-thinking, results-oriented, and collaborative culture. Candidates should be prepared to discuss how they embody these values, particularly in a remote context and when working with AI technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing advancements in AI tools and effectively integrating them into the design workflow.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective collaboration in a 100% remote setting.

• Data Interpretation: Translating complex performance data into actionable design improvements.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI tools for creative ideation and asset production.

• Performance Creative Specialization: Developing deep expertise in designing for conversion rate optimization (CRO) and A/B testing.

• SaaS MarTech Understanding: Gaining insights into the broader MarTech stack and how design fits into the overall marketing and sales funnel.

• Mentorship: Opportunities to learn from experienced marketing professionals and potentially mentor junior team members in the future.

📝 Enhancement Note: Embracing challenges related to AI and performance data will be key. Candidates who can demonstrate adaptability and a proactive learning mindset will find significant growth opportunities in this role.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing social media ad creatives to maximize conversion rates, and what metrics do you prioritize?" (Focus on data-driven decision-making and performance metrics.)

• "Describe a time you used AI tools to enhance your design process. What were the outcomes and challenges?" (Highlight AI experience and problem-solving.)

• "How do you ensure brand consistency across various marketing channels, especially when working remotely?" (Address collaboration and brand adherence.)

• "Walk us through your process for designing a landing page. How do you incorporate user empathy and conversion optimization?" (Demonstrate systematic approach and user-centricity.) Company & Culture Questions:

• "What interests you about Onepage's AI-first approach to website building?" (Show research and alignment with company vision.)

• "How do you contribute to a positive and productive remote team culture?" (Discuss communication, collaboration, and self-management.)

• "How do you stay updated on the latest design trends and AI advancements?" (Emphasize continuous learning.)

• "What are your expectations for professional development and growth within a remote-first company?" (Express ambition and career goals.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story – the challenge, your solution, and the measurable impact.

• Quantify Results: Use numbers and data points to demonstrate the success of your designs.

• Process Transparency: Be ready to explain your step-by-step process, including tools used and rationale behind decisions.

• AI Showcase: If applicable, clearly highlight any projects involving AI tools and explain your methodology and outcomes.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most relevant work for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data-driven optimization, and comfort with AI technology, all within a remote work context.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on the Personio platform.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in social media advertising creative, landing page design, and any AI-assisted design projects. Ensure case studies clearly articulate your process and measurable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "Social Ads," "AI," "Performance Marketing," and "Remote Work." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, explaining your rationale for creative decisions, and discussing how your work contributes to marketing and business objectives. Be ready to discuss your experience with AI tools and remote collaboration.

• Company Research: Thoroughly research Onepage GmbH, their product (Onepage AI 2.0), their target audience, and their current marketing efforts. Understand their "AI-first" and "remote-first" ethos to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.