Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer / Creative Lead

Company: VML

Location: Luxembourg, Luxembourg

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: August 27, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Drive the visual strategy and creative direction for e-commerce design initiatives, focusing on translating brand guidelines into engaging visual experiences across digital platforms.

• Execute high-quality visual asset creation for e-commerce, ensuring brand consistency and adherence to platform-specific best practices.

• Lead client-facing creative discussions, effectively presenting and defending visual strategies and design rationales.

• Collaborate with cross-functional teams, including content writers, strategists, and project managers, to ensure cohesive and impactful visual outcomes.

• Mentor and provide creative direction to junior designers, fostering a culture of high-quality output and continuous learning.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a significant Creative Lead component. The focus on e-commerce and specifically Amazon consulting suggests a need for a candidate who understands how visual design directly impacts sales performance and brand perception in a commercial context. The hybrid work model with a specific office attendance requirement is a key logistical detail for candidates.

📈 Primary Responsibilities

• Spearhead the visual vision and creative direction for the Graphic Design function, establishing benchmarks for quality and consistency.

• Identify and implement opportunities for improving design capabilities, tools, workflows, and automation to enhance efficiency and scalability.

• Translate high-level brand ideas, established guidelines, and content strategies into clear, actionable visual directions for e-commerce platforms.

• Define and maintain a consistent visual approach across diverse projects, ensuring alignment with overarching brand identity, content objectives, and platform-specific best practices.

• Serve as the primary visual expert in client interactions, confidently addressing inquiries and advocating for creative recommendations with clear rationale.

• Present and defend visual concepts and strategic recommendations to clients, articulating the underlying thinking and justification for design choices.

• Foster strong collaboration with content writers, strategists, and project managers to transform strategic objectives into compelling visual experiences.

• Conduct thorough reviews of creative output, providing constructive direction and coaching to Graphic Designers to uphold a consistently high standard of quality across all deliverables.

• Act as a day-to-day point of contact and mentor for Graphic Designers, facilitating onboarding, knowledge exchange, and the adoption of creative best practices.

• Develop comprehensive visual guidelines, templates, and best practices to streamline processes and elevate design quality.

• Establish and uphold visual quality standards and robust review processes to ensure consistent delivery across various clients, brands, and markets.

• Provide expert guidance on visual quality, creative best practices, and platform requirements to support high-priority client discussions and strategic initiatives.

• Create, design, and adapt high-quality visual assets tailored for various e-commerce formats and digital platforms.

• Execute the agreed-upon visual strategy through strong, consistent, and impactful design application.

• Adapt creative concepts effectively across different brands, products, markets, and formats while rigorously maintaining visual consistency.

• Ensure all designs adhere to specific platform specifications and established e-commerce best practices.

• Efficiently manage multiple design projects and competing priorities, guaranteeing both high quality and timely delivery.

• Stay abreast of evolving design trends, e-commerce developments, and emerging visual tools and technologies to inform creative output.

• Drive continuous improvement in video production, editing, and automation capabilities, seeking opportunities to enhance quality, efficiency, and scalability in client deliverables.

📝 Enhancement Note: The responsibilities are clearly split between leadership (Creative Lead) and hands-on execution (Senior Graphic Designer). The emphasis on "automation," "workflows," and "efficiency" within the Creative Lead section indicates a strategic approach to design operations, not just creative output. The specific mention of "video production, editing and automation capabilities" suggests a need for skills beyond static design.

🎓 Skills & Qualifications

Education: University/college degree in Graphic Design, Visual Arts, Communication Design, or a closely related field.

Experience: Proven track record as a Senior Graphic Designer, Art Director, Creative Lead, or in a similar leadership design role, with a demonstrated history of high-quality visual and e-commerce design execution.

Required Skills:

• Demonstrated expertise in visual strategy development and creative direction within an e-commerce context.

• Strong portfolio showcasing high-quality visual design and e-commerce-specific creative work.

• Advanced proficiency in Adobe Creative Cloud suite, with a particular emphasis on Photoshop, Illustrator, and InDesign.

• Proficiency in Figma for collaborative design and prototyping.

• Solid understanding of visual composition, typography, layout principles, and brand identity development.

• Proven ability to translate abstract brand ideas, detailed guidelines, and content strategies into compelling visual solutions.

• Excellent presentation and communication skills, with demonstrated confidence in direct client interaction.

• Ability to clearly articulate and defend the strategic rationale behind creative decisions.

• Meticulous attention to detail and a commitment to maintaining a high standard of creative quality.

• Capacity to provide effective creative direction and constructive feedback to design peers.

• Proactive and forward-thinking mindset, with a keen interest in optimizing tools, workflows, and automation.

• Proven ability to manage multiple projects simultaneously, handling various stakeholders and deadlines effectively.

• Fluent in English; proficiency in other EU languages is considered a significant asset.

• Possession of a valid EU work permit. Preferred Skills:

• Experience specifically designing for e-commerce platforms, with a strong preference for Amazon.

• Familiarity with Amazon's A+ / Enhanced Brand Content and other e-commerce platform best practices.

• Experience working with international brands and navigating multiple market requirements.

• Knowledge of UX/UI principles and broader digital design best practices.

• Experience with PIM (Product Information Management), DAM (Digital Asset Management), or other content management systems.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating high-quality visual and e-commerce design" is critical. Candidates should be prepared to showcase work that clearly illustrates their ability to create engaging visuals specifically for online retail environments, including Amazon. The mention of specific Adobe Creative Cloud programs and Figma highlights the core technical requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant e-commerce design projects that highlight visual strategy, brand adaptation, and platform-specific execution.

• Include examples demonstrating the translation of client briefs or content strategies into final visual assets, detailing the process and rationale.

• Present case studies that illustrate the impact of design on key e-commerce metrics (e.g., conversion rates, engagement, click-through rates), quantifying results where possible.

• Demonstrate proficiency in creating a range of e-commerce assets, including product listings, banners, A+ content (if applicable), and potentially short-form video or motion graphics.

• Highlight experience with collaborative design workflows, showcasing how you've worked with writers, strategists, and project managers. Process Documentation:

• For each portfolio project, provide a brief overview of the design process followed, from initial concept to final delivery.

• Document how brand guidelines were interpreted and applied to ensure consistency across different e-commerce touchpoints.

• Explain how platform-specific requirements and best practices (e.g., Amazon's image guidelines) were integrated into the design workflow.

• Detail any efforts made towards optimizing design workflows, introducing new tools, or implementing automation for efficiency gains.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must be prepared to not only show visually appealing work but also to articulate the strategic thinking, process, and measurable impact behind their designs, especially within the e-commerce context. Quantifiable results are highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer/Creative Lead with 5-10 years of experience in Luxembourg, the estimated annual salary range is €65,000 - €85,000. This estimate considers the cost of living in Luxembourg, the specialized nature of e-commerce design, and VML's position as a leading creative company within WPP.

Benefits:

• Opportunity to work with leading global brands and shape their e-commerce presence.

• Comprehensive career development programs and support for skill enhancement.

• Empowering work environment that encourages making a difference and personal growth.

• Respectful and inclusive company culture that values individuality.

• Access to VML's global network and resources.

• Potential for professional development in areas like motion design, video production, and automation.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with a hybrid work arrangement requiring an average of four days per week in the Luxembourg office.

📝 Enhancement Note: Salary is estimated based on provided location (Luxembourg), experience level (5-10 years), and role seniority (Senior/Lead). Luxembourg has a high cost of living and competitive market for creative roles. VML, as part of WPP, is expected to offer a standard benefits package for a large agency, with emphasis on career growth and development. The hybrid model is explicitly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Digital Transformation, E-commerce Consulting. VML operates at the intersection of creativity, technology, and commerce, leveraging data and human-centric approaches to drive client growth. As an Amazon consulting agency, VML Luxembourg specifically focuses on optimizing brands' performance on the Amazon platform.

Company Size: VML is a global entity with 55+ markets and a significant workforce, part of the larger WPP network. The Luxembourg office, while smaller, is a key hub, particularly for Amazon expertise in Europe. This size offers both global reach and the potential for focused impact within a specialized team.

Founded: VML was formed through the merger of VML and Wunderman Thompson in 2024, building on decades of legacy in marketing and advertising. VML Luxembourg is established as a leading Amazon consulting agency. This history suggests a company that values innovation, client success, and adapting to market evolution.

Team Structure:

• The Graphic Design function is part of the broader Content Team in Luxembourg, which specializes in Amazon consulting.

• The team likely includes Content Writers, Strategists, Project Managers, and other Designers, working collaboratively on client projects.

• Reporting structure will place the Senior Graphic Designer/Creative Lead in a position of oversight for junior designers, reporting to a Creative Director or Head of Content.

• Cross-functional collaboration is essential, involving close partnerships with Amazon strategists, account managers, and potentially client-side brand managers. Methodology:

• Data-driven approach to visual strategy, informed by e-commerce performance metrics and platform best practices.

• Emphasis on human-centered design, ensuring visual experiences resonate with target audiences.

• Agile project management methodologies are likely employed to manage client deliverables and adapt to evolving project needs.

• Continuous improvement through the adoption of new technologies, workflows, and automation in design and content production.

Company Website: https://www.vml.com/

📝 Enhancement Note: The company culture is a blend of global agency standards (creativity, client focus, innovation) and specialized e-commerce expertise. The Luxembourg office's role as a European Center of Excellence for Amazon is a key differentiator. The hybrid work model is a defining characteristic of the work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as Senior/Lead, indicating a level of expertise and responsibility beyond that of a standard designer. It requires not only strong individual contribution but also the ability to guide others, influence strategy, and manage client relationships from a creative perspective.

Reporting Structure: The Senior Graphic Designer/Creative Lead will likely report to a Creative Director, Head of Content, or a senior leader within the VML Luxembourg operations. They will, in turn, mentor and direct the work of other Graphic Designers within the team.

Operations Impact: The visual output directly impacts client success on e-commerce platforms like Amazon. Effective design can drive sales, enhance brand perception, improve conversion rates, and contribute to overall client ROI. The role is crucial in translating marketing and content strategies into tangible, high-performing visual assets.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in e-commerce design, particularly for Amazon (A+ Content, visual merchandising). Opportunities to lead larger, more complex client projects and visual strategy initiatives.

• Leadership Development: Progress into a Creative Director role, managing larger teams and broader creative portfolios. Develop skills in team management, client acquisition, and strategic business development.

• Specialization: Further specialize in areas like motion graphics, video production for e-commerce, or advanced UX/UI for online retail environments. Potential to become a subject matter expert within VML globally for specific e-commerce visual challenges.

📝 Enhancement Note: The "Operations Impact" section is reframed to focus on how design operations contribute to business results, aligning with the broader Revenue Operations/Sales Operations focus. Growth opportunities are mapped to typical career progressions within a creative agency setting, with an emphasis on specialized skills relevant to e-commerce.

🌐 Work Environment

Office Type: VML operates a hybrid work model, with teams expected in the office an average of four days per week. This suggests a collaborative office environment designed to foster in-person interaction, brainstorming, and team cohesion, balanced with the flexibility of remote work.

Office Location(s): The role is based in Luxembourg City, Luxembourg. Specific details about the office's amenities, accessibility, or proximity to public transport would typically be available upon further inquiry or during the interview process.

Workspace Context:

• The office environment is designed for collaboration, encouraging cross-functional team interaction and client meetings.

• Access to necessary design tools, software, and potentially high-performance workstations will be provided.

• Opportunities for informal knowledge sharing and mentorship with senior team members and peers will be readily available.

• The space is expected to support both focused individual work and dynamic team brainstorming sessions.

Work Schedule: A standard full-time schedule, likely around 40 hours per week. The hybrid model allows for some flexibility in daily schedules, but the expectation of being in the office four days a week is a key component. This structure supports the need for consistent team presence and project continuity.

📝 Enhancement Note: The hybrid model is a central aspect of the work environment, requiring candidates to be comfortable with a structured balance of in-office and remote work. The collaborative nature of agency work is emphasized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Creative Discussion: A deeper dive with the hiring manager or a senior creative team member. This stage will involve presenting your portfolio, discussing your design process, strategic thinking, and specific examples of e-commerce design work. Be prepared to articulate the rationale behind your creative choices.

• Skills Assessment/Practical Exercise: Potentially a design challenge or a case study presentation focused on translating a brand strategy into e-commerce visuals. This might involve adapting existing brand guidelines or creating new assets based on a brief.

• Team/Client Interaction Simulation: An opportunity to meet potential team members and possibly simulate a client presentation scenario to assess communication and client-facing skills.

• Final Interview: A discussion with a senior leader to confirm fit, discuss career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest e-commerce design projects that best represent your skills in visual strategy, brand adaptation, and execution for online retail.

• Quantify Impact: Where possible, include metrics demonstrating the success of your designs (e.g., improved conversion rates, engagement lift). Even estimates or qualitative feedback are valuable.

• Tell the Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your design process, and the final outcome. Explain why you made certain creative decisions.

• Showcase Versatility: Include examples that demonstrate your ability to work across different brands, products, and e-commerce platforms, highlighting adaptability.

• Highlight Collaboration: If applicable, briefly mention how you collaborated with other team members (writers, strategists) to achieve the final result.

• Technical Proficiency: Ensure your portfolio clearly demonstrates mastery of required tools like Adobe Creative Cloud and Figma.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, brand context, and platform constraints.

• Focus on Strategy: Demonstrate that your design solution is strategically sound and addresses the core objectives, not just aesthetically pleasing.

• E-commerce Context: Ensure your approach is tailored to e-commerce best practices, considering conversion, user experience, and brand consistency.

• Time Management: Practice working within time constraints, prioritizing key deliverables for the challenge.

• Presentation: Prepare a concise and clear presentation of your work, ready to explain your rationale and answer questions confidently.

📝 Enhancement Note: The interview process is heavily geared towards assessing creative leadership and hands-on design skills, with a strong emphasis on e-commerce relevance and client presentation abilities. The portfolio is central to the evaluation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout, complex document design).

• Figma: Critical for collaborative design, prototyping, and UI/UX design aspects relevant to e-commerce interfaces.

• Motion Design/Video Tools: Experience with software for motion graphics, animation, and video editing (e.g., Adobe After Effects, Premiere Pro) is a strong advantage, given the mention of continuous improvement in this area.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics is key. Familiarity with tools used to track e-commerce performance (e.g., Amazon Seller Central analytics, Google Analytics, platform-specific dashboards) would be beneficial for understanding design effectiveness. CRM & Automation:

• Experience with PIM (Product Information Management) and DAM (Digital Asset Management) systems is listed as a preferred skill, indicating a need for understanding how design assets are managed and deployed within larger content ecosystems.

📝 Enhancement Note: The core technical requirements are Adobe Creative Cloud and Figma. The mention of video production and automation, along with PIM/DAM systems, suggests a forward-looking expectation for designers who can operate within broader content management and production workflows.

👥 Team Culture & Values

Operations Values:

• Creative Bravery: Encouraged at all levels, VML values taking intelligent risks and pushing creative boundaries to achieve impactful results.

• Client Focus: A strong commitment to understanding client needs and delivering solutions that drive their business growth.

• Collaboration: Emphasis on teamwork, knowledge sharing, and collective problem-solving across disciplines and geographies.

• Innovation: A continuous drive to explore new technologies, methodologies, and creative approaches to stay ahead in the industry.

• Human-Centricity: Designing with the end-user in mind, ensuring experiences are intuitive, engaging, and valuable.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists, copywriters, project managers, and account teams to ensure integrated campaign development.

• Open Feedback Culture: Encourages constructive critique and dialogue to elevate creative output and foster professional growth.

• Knowledge Sharing: Proactive sharing of insights, best practices, and new learnings across the team and wider VML network.

• Agile and Responsive: Adapting quickly to client feedback and evolving project requirements through flexible and iterative processes.

📝 Enhancement Note: The culture emphasizes a balance of creative freedom and strategic execution, underpinned by strong collaboration and a focus on client success. The "creative bravery" and "human-centricity" are key cultural tenets.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Specificity: Effectively translating established brand identities into visually distinct yet compliant designs for diverse e-commerce platforms (e.g., Amazon's unique requirements).

• Translating Strategy into Visuals: The ability to interpret complex content strategies and business objectives into compelling and effective visual narratives.

• Client Management and Defense: Confidently presenting and defending creative choices to clients who may have varying levels of design understanding or strong opinions.

• Keeping Pace with E-commerce Evolution: Continuously adapting design approaches to new platform features, consumer behaviors, and emerging visual trends in the online retail space.

• Managing Multiple Stakeholders and Deadlines: Juggling diverse client needs, project priorities, and tight turnaround times inherent in agency work.

Learning & Development Opportunities:

• Specialized E-commerce Design Training: Deepen expertise in Amazon A+ Content, visual merchandising for online retail, and other platform-specific design requirements.

• Motion Graphics and Video Production: Opportunities to develop or enhance skills in animation, video editing, and dynamic content creation for e-commerce.

• Client Presentation and Strategy Skills: Formal and informal training in client communication, strategic articulation, and leadership presentation.

• Cross-Disciplinary Learning: Exposure to marketing strategy, UX/UI principles, and content management systems through collaboration with other VML teams.

• Global Network Exposure: Learning from and collaborating with design and creative leaders across VML's international network.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of e-commerce design within an agency setting. Growth opportunities are aligned with advancing specialized skills and leadership capabilities relevant to the role and industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand's core identity into a visual strategy for an e-commerce platform like Amazon. What are the key considerations?"

• "How do you approach balancing creative innovation with strict brand guidelines and platform limitations? Provide an example."

• "Walk us through a time you had to defend a creative recommendation to a client. What was the situation, your approach, and the outcome?"

• "How do you ensure your visual designs are not only aesthetically strong but also drive specific business objectives, such as increased conversion rates or engagement?" Company & Culture Questions:

• "What interests you about VML and our work with clients on e-commerce platforms?"

• "How do you see your role contributing to our hybrid work environment and collaborative culture?"

• "Describe a time you mentored or provided creative direction to a junior designer. What was your approach?"

• "How do you stay updated on the latest design trends, e-commerce developments, and visual technologies?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your proposed solution (the design), and the results achieved. Use a consistent structure for clarity.

• Highlight E-commerce Relevance: Explicitly point out how your designs address e-commerce challenges and best practices (e.g., mobile optimization, clear call-to-actions, compelling product visuals).

• Showcase Your Process: Be ready to discuss the steps you took, from initial concept and mood boards to final execution, and explain the rationale behind key design decisions.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, software usage, and how you handled feedback or revisions.

• Quantify Success: If possible, present data or metrics that demonstrate the positive impact of your designs. If not, articulate the intended impact and how you would measure it.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, client-facing confidence, and a deep understanding of e-commerce design principles, supported by concrete examples from the candidate's portfolio.

📌 Application Steps

To apply for this Senior Graphic Designer / Creative Lead position:

• Submit your application through the VML careers portal link provided.

• Tailor Your Resume: Highlight experience in graphic design, creative leadership, e-commerce, and proficiency with Adobe Creative Cloud and Figma. Quantify achievements where possible (e.g., "Increased engagement by X%" or "Managed design for Y product launches").

• Curate Your Portfolio: Ensure your portfolio prominently features strong e-commerce design examples, clearly articulating the strategy, process, and results for each project. Be prepared to discuss these in detail.

• Prepare for a Hybrid Environment: Be ready to discuss your comfort and experience with hybrid work models and your understanding of the importance of in-office collaboration.

• Research VML and Amazon's E-commerce Best Practices: Familiarize yourself with VML's client work, company values, and the specific demands of designing for platforms like Amazon to articulate your fit and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.