Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-27

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic creation and optimization of visual assets for digital marketing campaigns, particularly social media and display advertising.

• It involves close collaboration with the marketing team to ensure brand consistency and drive campaign performance through data-informed creative adjustments.

• The position leverages AI-first SaaS technology, including AI-assisted page builders, to enhance creative output and landing page effectiveness.

• Responsibilities include developing static and animated ad creatives, infographics, and presentation designs, with a strong emphasis on user empathy and aesthetic quality.

📝 Enhancement Note: While the job title is "Senior Marketing Designer," the responsibilities and required skills indicate a strong blend of creative design and performance marketing execution, aligning it closely with a Creative Operations or Marketing Operations function focused on campaign asset development and optimization.

📈 Primary Responsibilities

• Develop and design compelling, high-performing creatives for social media advertising platforms, including Meta (Facebook/Instagram) and LinkedIn, encompassing both static and animated formats.

• Create visually appealing and effective creatives for Google Display Ads and Image Extensions to maximize reach and engagement.

• Design engaging visual concepts and assets for landing pages, utilizing Onepage's AI-powered page builder software to ensure seamless integration and optimal conversion rates.

• Collaborate closely with the marketing team to maintain brand consistency (C.I.) across all creative assets and marketing campaigns, ensuring unified messaging.

• Analyze the performance data of social ads and display creatives, and iteratively optimize them based on insights to improve campaign effectiveness and achieve marketing objectives.

• Conceptualize and produce reports, infographics, and presentation designs that clearly communicate complex information and support business objectives.

• Contribute to the development of creative strategies for digital campaigns by translating marketing goals into impactful visual solutions.

• Stay abreast of design trends, AI advancements in creative tools, and best practices in digital advertising to continuously enhance creative output.

📝 Enhancement Note: The emphasis on performance analysis and optimization of creatives based on data suggests a need for an operations-minded designer who can bridge the gap between creative execution and marketing ROI. The use of AI tools for content generation and landing page building points to a forward-thinking approach to creative operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 3-5 years of professional experience in graphic design, with a significant focus on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Ad Creative Development: Proven experience in creating static and animated ad creatives for platforms like Meta (Facebook/Instagram) and LinkedIn.

• AI Tool Familiarity: Experience or strong willingness to explore and utilize AI assistants for concept development and visual content creation.

• Landing Page Design: Ability to design visually engaging and conversion-focused assets for landing pages.

• User Empathy: Demonstrated ability to understand user needs and translate them into effective design solutions.

• Aesthetic Sensibility: A strong eye for design, creativity, and the ability to generate innovative solutions quickly.

• Communication Skills: Excellent verbal and written communication skills, particularly for effective collaboration in a remote team environment.

• Organizational Skills: Highly organized with the ability to manage multiple priorities and deadlines effectively.

• Language Proficiency: Very good command of German and English, both written and spoken.

Preferred Skills:

• Experience with Google Display Ads and Image Extensions.

• Basic understanding of motion design principles for ad animation.

• Familiarity with SaaS products and AI-first company environments.

• Experience with A/B testing creative variations for performance optimization.

• Basic knowledge of web development principles or familiarity with page builder interfaces.

📝 Enhancement Note: The requirement for "User Empathy" and "Aesthetics" alongside "Performance Analysis" highlights the need for a designer who can balance creative vision with data-driven decision-making, a common trait in effective marketing operations roles. The explicit mention of AI tools signals a progressive approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 years of professional graphic design work, with a strong emphasis on digital marketing campaigns.

• Specific examples of social media ad creatives (static and animated) for platforms like Meta and LinkedIn, demonstrating creative flair and performance-driven design.

• Case studies or examples of landing page designs, highlighting how visual elements contributed to user engagement or conversion goals.

• Demonstrations of proficiency in Figma and Adobe Creative Suite, showcasing design versatility and technical skill.

• Examples of infographics, reports, or presentation designs that effectively communicate information.

• Any projects that involved the use of AI tools for concept generation or content creation should be highlighted. Process Documentation:

• Ability to articulate the design process from concept to final asset delivery, including how feedback and performance data are incorporated.

• Documentation of how brand guidelines and C.I. are maintained across various creative projects.

• Examples of how design concepts were translated into functional assets for specific marketing channels or platforms.

📝 Enhancement Note: For a Senior Marketing Designer role, a portfolio is paramount. The emphasis on performance data and AI integration suggests that candidates should be prepared to discuss not just the aesthetic quality of their work but also its strategic impact and the processes used to achieve it, a key aspect of operations roles.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-5 years), location (Frankfurt, Germany), and the nature of a Senior Designer role in a tech SaaS company, a competitive salary range is estimated. For a Senior Marketing Designer in Germany with 3-5 years of experience, salaries typically fall between €45,000 and €65,000 annually. This can vary based on specific skills, negotiation, and the company's compensation philosophy.

Benefits:

• Remote-First Work Environment: Full remote work offering maximum flexibility and work-life balance.

• Flexible Working Hours: Adaptable schedules to accommodate individual productivity peaks and personal needs.

• Supplementary Health Insurance: Additional health coverage to supplement statutory insurance.

• Wellhub Health Program Subsidy: Financial support for a comprehensive health and wellness program.

• Employee Discounts: Access to attractive discounts across various categories through FutureBens.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth.

• Long-Term Perspective: Employment with a modern, innovative, and future-oriented company.

• Flat Hierarchies: Short decision-making paths and direct communication channels.

Working Hours: The role implies a standard full-time workweek, likely around 40 hours, with the flexibility offered by the remote-first and flexible working hours policies.

📝 Enhancement Note: Salary estimation is based on German market rates for experienced designers in the tech sector, considering the location and seniority. The benefits package is comprehensive, emphasizing flexibility and well-being, which are attractive to professionals in operations and creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), AI-first Technology, Web Development Tools. Onepage GmbH operates in the competitive SaaS market, focusing on AI-driven solutions for website and landing page creation, aiming to democratize web presence building. This context means a fast-paced environment driven by innovation and user adoption.

Company Size: The exact size isn't specified, but the mention of "flat hierarchies" and "remote-first" suggests a dynamic, potentially growing startup or scale-up environment rather than a large, established corporation. This usually fosters agility and direct impact.

Founded: Onepage.io was founded to enable easy creation of modern, fast, and conversion-strong websites and landing pages. The company's mission is to build a bridge between "Vibe Coding" and "No-Code" with its AI 2.0 technology, allowing sections and layouts to be generated via prompts while remaining fully controllable in a visual editor. This AI-centric approach is a core differentiator.

Team Structure:

• The role is part of the Marketing department, working closely with marketing managers and potentially other creatives or performance marketers.

• As a "Senior" role, it implies a degree of autonomy and potential mentorship for junior members, though the flat hierarchy might mean less formal management structures.

• Collaboration is expected to be cross-functional, working with product, development, and sales teams to ensure creative aligns with overall business goals. Methodology:

• Data-Driven Creativity: The role emphasizes analyzing performance data to optimize creatives, indicating a data-informed approach to marketing design.

• Agile Development & Iteration: The AI-first nature and focus on continuous improvement suggest an agile methodology where designs are iterated upon based on user feedback and performance metrics.

• AI Integration: A core methodology involves leveraging AI tools for content generation and design assistance, aiming for increased efficiency and innovative solutions.

Company Website: https://onepage.io/

📝 Enhancement Note: The AI-first SaaS environment implies a culture that values innovation, speed, and data. The remote-first aspect suggests a need for strong self-management and digital collaboration skills. The "flat hierarchies" indicate an environment where individual contributions are visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Marketing Designer." In operations terms, this means an individual contributor with significant expertise in creative asset production for marketing, capable of independent work, strategic input on creative direction, and optimization based on performance data. They are expected to be proficient in core design tools and adaptable to new technologies like AI.

Reporting Structure: The role likely reports to a Marketing Manager or Head of Marketing. Given the "flat hierarchies," direct access to leadership and cross-functional teams is probable.

Operations Impact: The Senior Marketing Designer's impact is crucial for Onepage GmbH's growth through effective digital advertising. By creating high-converting creatives for social ads, display ads, and landing pages, this role directly influences customer acquisition, lead generation, and ultimately, revenue. The optimization of these assets based on performance data ensures marketing spend is utilized efficiently, maximizing ROI.

Growth Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in creating visuals specifically optimized for conversion and ROI in paid advertising channels.

• AI Creative Lead: Become a subject matter expert in leveraging AI tools for marketing design, potentially leading initiatives to integrate new AI technologies into the creative workflow.

• Creative Operations Management: Transition into a role managing creative workflows, asset libraries, and production processes for marketing campaigns as the company scales.

• Cross-Functional Skill Development: Gain exposure to broader marketing strategies, analytics, and product development, potentially leading to roles in product marketing or integrated campaign management.

• Leadership in Design: With proven success, potentially lead a small design team or function as a senior creative consultant for marketing initiatives.

📝 Enhancement Note: The growth opportunities lean towards specialization within creative operations, performance marketing, and AI integration, reflecting current trends in the digital marketing landscape. The "Senior" title suggests a path towards greater strategic influence and potentially team leadership.

🌐 Work Environment

Office Type: This is a Remote-First position, meaning there is no central office requirement. The company operates entirely remotely, fostering a distributed workforce.

Office Location(s): While the job is posted with a Frankfurt, Germany location, the "Remote-First" policy implies that the candidate can work from anywhere within Germany (and potentially other specified regions, though Germany is the primary listed country). This offers significant geographical flexibility.

Workspace Context:

• Digital Collaboration Focus: The primary workspace is digital, relying heavily on communication and collaboration tools (e.g., Slack, Teams, project management software) for interaction with team members.

• Access to Tools: Employees are expected to have their own reliable setup for remote work, with the company providing access to necessary software licenses (Figma, Adobe Creative Suite, Onepage's AI builder, etc.).

• Team Interaction: While remote, opportunities for team interaction will likely occur through regular video calls, virtual team-building activities, and asynchronous communication channels.

Work Schedule: The role offers flexible working hours, a significant advantage for remote professionals. While a standard full-time commitment (approx. 40 hours/week) is expected, employees can often structure their workday to suit their personal preferences and peak productivity times, provided they meet deadlines and collaborate effectively with colleagues across different time zones if applicable (though primarily within Germany).

📝 Enhancement Note: The "Remote-First" and "Flexible Working Hours" policies are key selling points for this role, indicating a modern work environment that prioritizes employee autonomy and work-life balance, which is highly valued in operations and creative fields.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative output. Be prepared to highlight relevant experience in digital marketing, social ads, and AI tools.

• Skills Assessment/Creative Challenge: You may be asked to complete a design task or a small creative challenge relevant to the role's responsibilities (e.g., designing a social ad concept, optimizing an existing creative). This assesses your practical skills, creative thinking, and process.

• Team Interview: A conversation with members of the marketing team and potentially a hiring manager to evaluate your fit with the company culture, communication style, and collaborative approach. Questions will likely focus on your experience with remote work and teamwork.

• Final Interview: A discussion to confirm your understanding of the role, discuss compensation, and finalize any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, emphasizing social media ads, landing page design, and any AI-assisted work.

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, the process you followed, and most importantly, the results achieved (e.g., increased CTR, conversion rates, engagement metrics). Use numbers and data wherever possible.

• Showcase Process: Be prepared to walk through your design process for at least one key project. Explain your rationale behind design choices, how you incorporated feedback, and how you leveraged your tools (including AI).

• Highlight AI Experience: Specifically call out any projects where you utilized AI tools for concept generation, image creation, or workflow enhancement. Explain the benefits and any challenges encountered.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF format or a professional online portfolio link is ideal.

Challenge Preparation:

• Understand the Goal: For any design challenge, first clarify the objective, target audience, and desired outcome.

• Time Management: Be mindful of any time limits provided. Prioritize core elements and ensure a polished final output.

• Articulate Your Strategy: Be ready to explain your design choices, the tools you used, and how your design addresses the challenge's requirements. Focus on the "why" behind your creative decisions.

• Embrace AI: If appropriate for the challenge, consider how AI tools could be integrated to enhance efficiency or generate ideas, and be ready to discuss this.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that practical skills and a demonstrated ability to deliver results are paramount. Candidates should prepare to discuss their design process, the impact of their work, and their adaptability to new technologies like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and interface design. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating raster graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, reports, and presentation materials.

• Onepage AI-Powered Page Builder: Specific experience or quick learning ability with this proprietary tool will be key for landing page asset creation.

Analytics & Reporting:

• Social Media Analytics: Familiarity with native analytics from Meta, LinkedIn, and potentially Google Analytics to understand ad performance.

• Data Visualization Tools: Ability to interpret and potentially create basic visualizations for reports and infographics, though not explicitly stated as a requirement for advanced tools.

CRM & Automation:

• While not directly a CRM role, understanding how marketing creatives feed into CRM systems and marketing automation platforms (e.g., for lead generation campaigns) is beneficial.

📝 Enhancement Note: The core of the tech stack revolves around industry-standard design tools (Figma, Adobe Suite) and the company's proprietary AI-driven platform. The role requires a designer who is not only skilled in creation but also in leveraging data from analytics platforms to inform and optimize their work.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A strong commitment to exploring and integrating cutting-edge technologies, particularly AI, to drive efficiency and create novel solutions. This means a willingness to experiment and adopt new tools.

• User-Centricity: A focus on understanding and meeting user needs through intuitive and effective design, ensuring that creatives and landing pages resonate with the target audience.

• Performance-Driven: A belief in data-informed decision-making, where creative output is measured against tangible business outcomes like conversions and engagement.

• Collaboration & Communication: Emphasis on transparent, proactive communication and teamwork, especially vital in a remote-first environment. Openness to feedback and constructive critique is key.

• Efficiency & Agility: A drive to optimize workflows and processes, enabling rapid iteration and delivery of high-quality marketing assets.

Collaboration Style:

• Remote & Asynchronous: The primary mode of collaboration will be digital, utilizing tools like Slack, email, and project management software. Expect a mix of real-time video calls and asynchronous communication.

• Cross-Functional: Designers will work closely with marketing managers, potentially product teams, and other stakeholders to ensure creative alignment with broader business objectives.

• Feedback-Oriented: An environment that encourages constructive feedback to refine designs and improve overall campaign performance. Openness to critique and iteration is essential.

📝 Enhancement Note: The culture at Onepage GmbH appears to be forward-thinking, data-conscious, and highly collaborative, with a strong emphasis on leveraging AI and remote work efficiencies. Professionals who thrive in agile, innovative environments and value clear communication will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Evolution of AI in Design: Keeping pace with the fast-changing landscape of AI tools for creatives and understanding how to best integrate them for competitive advantage.

• Balancing Creativity with Performance Metrics: Continuously ensuring that highly creative designs also meet stringent performance targets and conversion goals.

• Effective Remote Collaboration: Maintaining strong communication and creative synergy with team members spread across different locations.

• Brand Consistency Across Diverse Channels: Ensuring a unified brand message and aesthetic across a variety of digital platforms and ad formats.

Learning & Development Opportunities:

• AI Creative Mastery: Deepen expertise in using AI tools for design, potentially becoming a go-to person for AI-assisted creative strategies.

• Performance Marketing Acumen: Develop a stronger understanding of paid advertising strategies, A/B testing methodologies, and conversion rate optimization (CRO) through a design lens.

• SaaS Product Design: Gain insights into the SaaS product lifecycle and how design contributes to user acquisition and retention in a tech company.

• Advanced Design Techniques: Explore advanced animation, motion graphics, or UX/UI principles relevant to digital advertising and landing pages.

• Mentorship and Skill Sharing: Opportunities to learn from and contribute to a team of innovative professionals in a fast-growing AI-first company.

📝 Enhancement Note: The challenges are typical for a role at the intersection of creative design and performance marketing in a tech environment, particularly one embracing AI. The growth opportunities are well-aligned with developing specialized skills in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting social media ad. How do you balance creative appeal with performance objectives?" (Focus on your data-driven approach, A/B testing, and understanding of platform best practices.)

• "How have you used AI tools in your design workflow before? What are your thoughts on the future of AI in graphic design for marketing?" (Be ready to share specific examples and your perspective on integrating AI ethically and effectively.)

• "Walk us through a landing page design project from your portfolio. What were the goals, your design choices, and the results?" (Prepare a concise case study highlighting your strategic thinking and impact.)

• "How do you ensure brand consistency across different marketing channels, especially when working remotely?" (Emphasize your understanding of C.I., style guides, and communication protocols.) Company & Culture Questions:

• "What do you know about Onepage GmbH and our AI-first approach to website building?" (Research the company's mission, product, and recent news.)

• "How do you approach collaboration in a remote-first environment? What are your preferred communication methods?" (Highlight your proactive communication, use of collaboration tools, and ability to work autonomously.)

• "What are your expectations regarding professional development and growth within a company like ours?" (Show enthusiasm for learning and aligning your growth with the company's objectives.) Portfolio Presentation Strategy:

• Storytelling is Key: For each project, tell a story: the problem, your solution, and the impact. Clearly articulate your role and contribution.

• Quantify Everything: Back up your claims with data. Use metrics to demonstrate the effectiveness of your designs.

• Showcase Adaptability: Present a range of work that demonstrates versatility across different platforms and styles, including your experience with AI tools.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, technical challenges, and how you handled feedback.

• Concise and Focused: Respect the interviewer's time. Present your strongest work efficiently and be prepared to elaborate on specific projects.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of creative talent, strategic thinking, data-driven optimization skills, and adaptability to new technologies like AI, all within the context of a remote-first, collaborative environment.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on onepage.jobs.personio.com.

• Tailor your Resume: Highlight your 3-5 years of relevant experience, focusing on digital marketing, social media advertising, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description such as "social ads," "landing pages," "AI," and "performance analysis."

• Curate Your Portfolio: Prepare a digital portfolio (PDF or online link) that showcases your best work, specifically including social media ad creatives (static/animated), landing page examples, and any projects where you utilized AI tools. Ensure each project clearly states objectives and results.

• Prepare for a Design Challenge: Be ready to complete a practical design task that assesses your skills in creating marketing assets and your ability to work within given constraints.

• Research Onepage GmbH: Familiarize yourself with their AI-first SaaS product, mission, and target audience to better articulate your fit during interviews. Understand their remote-first culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.