Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2026-08-13

Experience Level: 3-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on the creation and optimization of visual assets for digital marketing campaigns, particularly for social media and display advertising.

• It involves close collaboration with the marketing team to ensure brand consistency and enhance campaign effectiveness through compelling design.

• A key aspect is the utilization of AI-assisted design tools and the company's proprietary page builder software for executing creative concepts.

• The position requires a proactive approach to analyzing ad performance and iterating on designs to drive continuous improvement in marketing objectives.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities lean heavily into performance marketing creative execution and optimization, suggesting a strong alignment with marketing operations and GTM strategy from a visual asset perspective. The emphasis on AI and the company's proprietary builder indicates a need for adaptability and a forward-thinking approach to design within a SaaS environment.

📈 Primary Responsibilities

• Design and develop visually appealing and high-converting creatives specifically for social media advertising platforms (e.g., Facebook, Instagram, LinkedIn).

• Collaborate closely with the marketing team to maintain brand consistency, adhere to the corporate identity (C.I.), and increase the effectiveness of advertising campaigns.

• Conceptualize and translate marketing objectives into engaging visual designs for landing pages, leveraging the company's AI-assisted page builder.

• Continuously analyze the performance of social ads and optimize creatives based on A/B testing, feedback, and performance data to improve ROI.

• Create data-driven visual assets such as reports, infographics, and presentation designs to support marketing initiatives and internal communication.

• Develop compelling creatives for Google Display Ads and image extensions to enhance search and display campaign performance.

• Execute designs for static and motion ads, demonstrating proficiency in creating dynamic visual content for various digital channels.

• Utilize AI assistants to draft initial concepts and visuals, showcasing an openness to explore and integrate emerging AI technologies in the design workflow.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and performance-oriented marketing execution. The emphasis on optimization based on performance data and the use of AI tools positions this role at the intersection of creative strategy and marketing operations, requiring an understanding of how design impacts campaign metrics and user engagement within a SaaS context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skills in graphic design and marketing is essential. Candidates with degrees in Graphic Design, Digital Media, Marketing, or a related field will be considered.

Experience: A minimum of 3-5 years of professional graphic design experience is required, with a significant portion focused on social media advertising and broader marketing collateral creation. Experience within a SaaS or technology company is highly advantageous.

Required Skills:

• Graphic Design Proficiency: In-depth knowledge and practical application of graphic design principles.

• Social Media Advertising Expertise: Proven experience in creating effective creatives for platforms like Meta (Facebook/Instagram) and LinkedIn.

• Design Software Mastery: Advanced proficiency in Figma and the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Ad Creation Experience: Demonstrated ability to design both static and motion ads that capture attention and drive engagement.

• AI Tool Familiarity: Initial experience working with AI assistants for concept generation and visual drafting; a strong willingness to explore and adopt AI in the design process.

• User Empathy & Design Thinking: Ability to understand target audience needs and translate them into user-centric, engaging, and functional designs.

• Aesthetic Sense: A keen eye for aesthetics, with the capability to rapidly develop innovative and visually appealing design solutions.

• Remote Collaboration: Excellent communication and interpersonal skills, essential for effective teamwork in a distributed environment.

• Organizational Skills: Structured approach to work, with the ability to manage multiple projects and deadlines efficiently.

Preferred Skills:

• Experience with Google Display Ads and image extensions.

• Familiarity with motion graphics and video editing software (e.g., After Effects).

• Experience using AI-assisted page builder software, particularly the company's own platform.

• Basic understanding of marketing analytics and performance metrics to inform design decisions.

• Experience in creating reports, infographics, and presentation designs.

📝 Enhancement Note: The requirements emphasize a blend of traditional design skills with a forward-looking approach to AI and performance marketing. The preference for candidates with SaaS experience and familiarity with performance metrics suggests that the role is deeply integrated into the company's growth and GTM strategies, requiring designers who can contribute beyond aesthetics to campaign effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Social Ad Campaigns: Showcase a minimum of 2-3 detailed case studies demonstrating the design process, creative concepts, and performance outcomes for social media advertising campaigns. Highlight how design decisions led to improved engagement, click-through rates, or conversion metrics.

• Examples of AI-Assisted Design Work: Include examples where AI tools were used to generate or refine concepts and visuals, explaining the workflow and the benefits achieved.

• Landing Page Design Examples: Present designs for landing pages, illustrating how they were optimized for user experience and conversion, ideally using or mimicking the functionality of an AI-assisted builder.

• Brand Consistency Examples: Demonstrate the ability to maintain and evolve brand identity across various digital assets, including social ads, display ads, and landing pages.

• Motion Graphics/Video Snippets: If applicable, include short examples of motion ads or animated elements that were designed and executed.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their process for taking a creative brief from concept to final asset delivery, including stages of ideation, design, feedback, iteration, and finalization.

• Optimization Methodologies: Be ready to explain how you approach analyzing creative performance data and implementing design changes to improve campaign effectiveness. This includes demonstrating an understanding of A/B testing principles for creatives.

• Tool Integration: Show an understanding of how design tools (Figma, Adobe Suite) integrate with other marketing technologies and workflows, especially concerning AI tools and content management systems.

📝 Enhancement Note: A strong portfolio is crucial for this role, acting as tangible proof of design skills, strategic thinking, and performance orientation. The emphasis on AI and optimization means candidates should be prepared to articulate not just what they designed, but why and how it performed, ideally with quantifiable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers with 3-5 years of experience in Germany, particularly in the SaaS sector and remote roles, the estimated annual salary range is €55,000 - €75,000. This range accounts for the specialized skills in social media advertising, AI tools, and the high demand for remote talent in Germany.

Benefits:

• Long-term Perspective: Opportunity to be part of a modern, innovative SaaS company with a strong future outlook and growth potential.

• Remote-First Work Environment: 100% remote working arrangement offering maximum flexibility and work-life balance.

• Flat Hierarchies: Direct communication channels and short decision-making paths for agility and impact.

• Health Support: Supplemental health insurance and a subsidy for the Wellhub health program, prioritizing employee well-being.

• Sustainable Employee Discounts: Access to attractive discounts across various categories through FutureBens.

• Collaboration & Growth: Active contribution to company ideas, shaping processes, and continuous learning and professional development opportunities.

Working Hours: The role is based on a standard 40-hour work week, typical for full-time employment in Germany. While remote, maintaining consistent availability during core business hours for collaboration is expected.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Germany's tech sector, considering the remote aspect and the "Senior" title. The provided benefits highlight a focus on employee well-being, flexibility, and professional growth, which are attractive aspects for operations and creative professionals in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-first SaaS, Web Development & Design Tools. Onepage GmbH operates in the competitive landscape of website builders, differentiating itself through AI-driven content generation and a hybrid Vibe Coding/no-code approach. This positions them at the forefront of digital transformation for entrepreneurs.

Company Size: The exact size is not specified, but the mention of "flat hierarchies" and "short decision-making paths" suggests a dynamic, potentially agile, and growing mid-sized company rather than a large enterprise. This offers opportunities for significant individual impact.

Founded: Onepage GmbH was founded with a mission to simplify website creation for entrepreneurs, evolving to integrate cutting-edge AI technologies like Onepage AI 2.0. This history underscores a commitment to innovation and user-centric product development.

Team Structure:

• Marketing Team Collaboration: The role requires close integration with the existing marketing team, implying a collaborative environment where designers work alongside marketers, content creators, and potentially performance specialists.

• Cross-Functional Interaction: While primarily focused on marketing creatives, the role may involve interaction with product and engineering teams, especially when designing for landing pages or understanding the capabilities of the AI-assisted page builder.

• Remote-First Operations: The team operates entirely remotely, necessitating strong digital communication tools and a culture that supports asynchronous work and virtual collaboration.

Methodology:

• AI-Driven Design & Development: The company's core methodology revolves around leveraging AI to accelerate and enhance website creation and marketing efforts.

• Agile Marketing Execution: The marketing team likely employs agile principles for campaign planning, execution, and optimization, requiring designers to be adaptable and responsive to evolving needs and data insights.

• Data-Informed Creativity: A blend of creative intuition and data analysis is key, where designs are informed by user behavior, campaign performance, and market trends.

Company Website: https://onepage.io/

📝 Enhancement Note: Understanding Onepage GmbH's AI-first SaaS focus is critical. This means the company values innovation, efficiency, and data-driven decision-making. For a designer, this translates to an environment where experimentation with AI tools is encouraged, and creative output is directly tied to measurable marketing outcomes. The remote-first culture implies a need for strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating that the individual is expected to be largely autonomous in their core responsibilities, capable of taking ownership of projects, and potentially mentoring junior team members or influencing design strategy. In a marketing operations context, this level signifies a strategic contributor responsible for the visual execution that directly impacts GTM performance.

Reporting Structure: The designer will report to a marketing lead or manager, working closely with the broader marketing team. The flat hierarchy suggests direct access to decision-makers and less bureaucratic layers.

Operations Impact: The visual assets created have a direct and measurable impact on key marketing operations metrics, including:

• Customer Acquisition Cost (CAC): Through effective ad creatives that drive lower cost per click (CPC) and cost per acquisition (CPA).

• Conversion Rates: By designing compelling landing pages and ads that encourage user action.

• Brand Awareness & Engagement: Through consistent and impactful visual messaging across platforms.

• Product Adoption: By visually communicating the value proposition of the AI-first SaaS product.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in leveraging AI tools for marketing creative production, becoming a go-to expert within the company.

• Performance Marketing Creative Strategy: Evolve from execution to strategic input on creative direction for paid campaigns, based on performance data.

• Product Design Collaboration: Potentially contribute to the UI/UX design of the Onepage AI page builder or other product interfaces, given the company's product-centric nature.

• Leadership in Creative Operations: As the company grows, opportunities may arise to lead a creative team or define creative processes and standards.

📝 Enhancement Note: For a designer, "Senior" implies a level of strategic contribution beyond pure execution. The growth opportunities are tied to the company's core AI focus and the performance-driven nature of marketing operations. Candidates should frame their experience in terms of how their design work directly supported business objectives and how they are prepared to embrace new technologies.

🌐 Work Environment

Office Type: 100% Remote. This implies a virtual office environment where all communication and collaboration occur through digital channels.

Office Location(s): Germany. While the role is remote, the legal and tax implications may be tied to operations within Germany. This also suggests adherence to German labor laws and potentially core working hours aligned with the European timezone (Europe/Berlin).

Workspace Context:

• Digital Collaboration Hub: Expect a reliance on tools like Slack, Zoom, Asana, or similar platforms for daily communication, project management, and team meetings.

• Access to Tools & Technology: The company provides access to necessary design software (Figma, Adobe Suite) and likely has subscriptions to AI tools and potentially project management systems.

• Team Interaction: Virtual "water cooler" moments, team-building activities, and regular check-ins are likely implemented to foster connection and collaboration within the remote team.

Work Schedule: The standard 40-hour work week is expected. While the remote nature offers flexibility, candidates must be available for team meetings, feedback sessions, and urgent campaign needs during typical German business hours to ensure effective cross-functional collaboration.

📝 Enhancement Note: The remote-first environment in Germany means candidates should be comfortable with asynchronous communication, self-discipline, and utilizing digital tools for all aspects of work. Understanding the implications of working remotely within Germany (e.g., tax, legal compliance) is also a consideration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Skills Assessment/Design Challenge: A practical exercise, likely involving the creation of ad creatives or a landing page concept based on a brief. This may be a take-home assignment or a timed in-session task.

• Interview with Hiring Manager/Marketing Team: Discussion about your experience, design approach, understanding of AI in design, and how you've driven results with previous campaigns. This stage will likely focus on your ability to collaborate remotely and your strategic thinking.

• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining your process, design choices, and the impact of your work on campaign performance. Be prepared to discuss specific examples of social ad optimization and AI integration.

• Final Interview (Potentially): A conversation with a senior leader to discuss cultural fit and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select projects that directly showcase your experience in social media ads, display ads, landing pages, and any work involving AI or performance optimization.

• Quantify Impact: For each relevant project, provide metrics (e.g., increased CTR, reduced CPA, higher engagement rates) and explain your role in achieving them.

• Showcase Process: Detail your creative process, from brief to execution, highlighting how you used design thinking, user empathy, and data to inform your decisions.

• Highlight AI Integration: Clearly demonstrate how you've used AI tools in your workflow and the benefits derived.

• Visual Storytelling: Present your work clearly and concisely, using compelling visuals and brief, impactful descriptions. Ensure it's easy to navigate and understand your contributions.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, paying attention to target audience, campaign objectives, and brand guidelines.

• Research Onepage GmbH: Familiarize yourself with their product, current marketing efforts, and brand aesthetic. This will help you tailor your response.

• Focus on Performance: Frame your creative solutions with a clear understanding of how they will drive marketing results.

• Be Ready to Explain: Practice articulating your design choices and their strategic rationale, especially concerning AI and optimization.

📝 Enhancement Note: The interview process will heavily weigh your practical design skills, your ability to translate strategy into visually effective creatives, and your comfort with AI and data-driven optimization. A strong portfolio that quantifies results is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation. Proficiency is expected for team collaboration and efficient workflow.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design, reports, infographics, and presentations.

• AI Assistants for Design: Experience with AI tools for concept generation, image creation, or copywriting assistance is highly valued. Candidates should be ready to discuss their preferred tools and workflows.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager insights) to understand creative performance and inform optimization decisions.

• Experience in creating data visualizations for reports and presentations using tools like Adobe Illustrator, InDesign, or potentially specialized charting tools. CRM & Automation:

• While not a primary focus, an understanding of how design assets are used within CRM and marketing automation platforms (e.g., for email campaigns, landing pages) would be beneficial.

• Experience with CMS platforms or page builders (especially AI-assisted ones) is a plus.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on AI tools suggests that candidates should be proactive in exploring and demonstrating how they can leverage these technologies to enhance their design output and campaign effectiveness.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Adoption: A strong belief in leveraging cutting-edge technology, particularly AI, to drive efficiency and effectiveness in marketing.

• User-Centricity: A commitment to understanding and meeting the needs of entrepreneurs, translating this into designs that are not only visually appealing but also highly functional and conversion-oriented.

• Data-Driven Decision-Making: Valuing insights from performance data to inform creative strategies and optimize campaign outcomes.

• Collaboration & Transparency: Open communication and teamwork are key in a remote-first environment, fostering a culture where ideas are shared freely and feedback is constructive.

• Efficiency & Agility: A drive to streamline processes, iterate quickly, and adapt to the fast-paced nature of the SaaS and digital marketing landscape.

Collaboration Style:

• Remote-First & Asynchronous: The team relies heavily on digital communication tools and asynchronous workflows, requiring clear documentation and proactive communication.

• Cross-Functional Partnership: Designers work closely with marketers, likely engaging in regular feedback loops and collaborative brainstorming sessions to align creative output with marketing goals.

• Feedback-Oriented: An environment that encourages constructive criticism and continuous improvement, both for individual work and team processes.

📝 Enhancement Note: The company culture likely prizes proactive individuals who are comfortable with a remote setup, embrace new technologies like AI, and are motivated by measurable results. A collaborative spirit and a willingness to adapt are crucial for success in this dynamic SaaS environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Continuously generating fresh, innovative creative concepts while ensuring they meet specific performance metrics and campaign objectives.

• Adapting to AI Advancements: Staying abreast of rapidly evolving AI design tools and integrating them effectively into workflows without compromising quality or brand integrity.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote setting.

• Rapid Iteration Cycles: The fast-paced nature of digital marketing may require quick turnarounds and frequent design adjustments based on performance data.

Learning & Development Opportunities:

• AI Design Specialization: Becoming an expert in AI-driven creative tools and workflows, potentially leading to internal training or advanced tool adoption.

• Performance Marketing Acumen: Deepening understanding of digital advertising metrics, A/B testing methodologies, and conversion rate optimization (CRO) from a design perspective.

• Product Design Exposure: Gaining insight into SaaS product design, potentially contributing to UI/UX elements or understanding user journeys more deeply.

• Cross-Functional Skill Development: Learning more about marketing strategy, campaign management, and the business impact of design.

📝 Enhancement Note: The challenges are inherent to a fast-paced, tech-forward marketing role. The growth opportunities are directly linked to the company's AI focus and the desire to push the boundaries of digital marketing creativity and effectiveness.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of social ad creatives for a new feature launch of our AI-powered website builder, targeting small business owners?" (Focus on target audience, value proposition, and desired action.)

• "Describe your process for analyzing the performance of a social ad creative and what specific design changes you might implement to improve its effectiveness." (Highlight data-driven optimization, A/B testing ideas.)

• "How have you incorporated AI tools into your design workflow previously, and what benefits did you observe? What are your thoughts on the future of AI in creative design?" (Demonstrate experience, forward-thinking, and adaptability.) Company & Culture Questions:

• "Why are you interested in Onepage GmbH and our AI-first approach to website building?" (Show research on the company and enthusiasm for their mission.)

• "How do you approach collaboration in a remote team environment, and what are your preferred communication methods?" (Highlight communication skills and remote work best practices.)

• "Can you share an example of a time you had to balance creative vision with strict brand guidelines or marketing objectives?" (Assess adaptability and strategic alignment.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes (e.g., Social Ads, Landing Pages, AI Projects) or by campaign goal (e.g., Acquisition, Engagement).

• Quantify Everything: For each project, clearly state the objective, your role, the tools used, your specific contribution, and the quantifiable results achieved. Use graphics to illustrate metrics where possible.

• Tell the Story: For each case study, explain the "why" behind your design decisions. What problem were you solving? What insights guided your approach?

• Highlight AI and Optimization: Specifically call out projects where you utilized AI or focused on performance optimization, detailing your methodology and outcomes.

• Be Concise and Engaging: Aim for clarity and brevity in your explanations, allowing ample time for Q&A.

📝 Enhancement Note: Prepare to discuss your design process with a focus on performance metrics and AI integration. Be ready to showcase how your creative output directly contributes to business objectives, demonstrating your value as a Senior Marketing Designer within a GTM and marketing operations framework.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Tailor your portfolio to highlight social media ad design, landing page creation, and any experience with AI-assisted design tools. Quantify the performance impact of your previous work with specific metrics.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of graphic design experience, proficiency in Figma and Adobe Creative Suite, and any relevant experience in social media advertising or SaaS environments. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, your approach to optimizing creatives based on data, and your experience with AI tools. Prepare specific examples for potential interview questions.

• Company Research: Familiarize yourself with Onepage GmbH, their product (Onepage AI 2.0), their target audience, and their overall brand aesthetic. Understand their AI-first SaaS mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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