Graphic Designer at One Park Financial

📍 Job Overview

Job Title: Graphic Designer

Company: One Park Financial

Location: Santo Domingo, Distrito Nacional, Dominican Republic

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-08-27

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

Design and produce high-impact advertisements across digital, print, and billboard formats to drive performance and brand engagement.
Develop compelling social media graphics optimized for platforms such as META, YouTube, and TikTok, focusing on key performance metrics.
Collaborate with the marketing team to conceptualize and execute creative strategies aligned with campaign objectives and brand integrity.
Conduct thorough competitive analysis using industry tools to identify emerging design trends and translate them into effective advertising assets.
Iterate on ad creatives based on performance data and feedback, ensuring continuous improvement in engagement and conversion rates.

📝 Enhancement Note: While the primary focus is graphic design, this role sits within a marketing operations context, requiring a strong understanding of performance marketing and how design directly influences key metrics like CTR, CPA, and ROAS. The candidate must be adept at translating data-driven insights into visual creative solutions.

📈 Primary Responsibilities

Conceptualize, design, and execute a wide range of advertisements, including digital banners, static and motion graphics for social media, print collateral, and outdoor billboards.
Create visually engaging social media content specifically tailored for META (Facebook/Instagram), YouTube, and TikTok, ensuring platform-specific best practices are met.
Collaborate closely with marketing managers, campaign specialists, and other stakeholders to translate campaign briefs into creative visual assets.
Utilize competitive intelligence tools such as Meta Ads Library and TikTok Creative Center to monitor competitor creative strategies and identify opportunities for differentiation.
Analyze ad performance metrics (e.g., CTR, CPA, ROAS, hook rate) and use this data to inform iterative design improvements and A/B testing strategies.
Maintain and enforce brand consistency across all visual assets, ensuring adherence to brand guidelines while pushing creative boundaries.
Manage multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines in a fast-paced environment.
Prepare final artwork files for various mediums, ensuring correct specifications for print, digital, and video output.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and performance-driven design. The emphasis on analyzing metrics like CTR, CPA, ROAS, and hook rate indicates a need for a designer who thinks critically about the business impact of their creative output, moving beyond purely aesthetic considerations.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Graphic Design, Marketing, Communications, or a closely related field is required. Experience:
2-5 years of proven experience in graphic design, with a significant focus on creating and iterating on paid advertising creative for digital platforms.
Demonstrated experience in designing for social media platforms (META, YouTube, TikTok) and understanding their unique creative demands. Required Skills:
Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating compelling visual assets.
Video Editing & Motion Graphics: Demonstrated proficiency in video editing software such as CapCut, Premiere Pro, DaVinci Resolve, or After Effects for producing dynamic ad content.
Digital Advertising Design: Proven experience designing effective ads for digital channels, understanding how to optimize for performance metrics.
Social Media Creative: Expertise in developing creative assets tailored for specific social media platforms, considering engagement tactics and audience behavior.
Brand Management: Ability to understand and apply brand guidelines consistently across diverse creative outputs.
Project Management: Strong organizational skills to manage multiple design projects, prioritize tasks, and meet deadlines in a fast-paced marketing environment.
Detail Orientation: Exceptional attention to detail to ensure accuracy in design, typography, and final asset delivery.

Preferred Skills:

Experience with A/B testing creative variations to optimize campaign performance.
Familiarity with analytics platforms to interpret design performance data.
Knowledge of current digital marketing trends and best practices in advertising creative.
Experience in a Fintech or financial services industry.

📝 Enhancement Note: The requirement for proficiency in specific video editing tools like CapCut, Premiere, DaVinci, or After Effects, alongside Adobe Creative Suite, indicates a strong need for a versatile designer capable of producing both static and dynamic creative assets for modern advertising campaigns. The emphasis on "iterating on ads" suggests a data-driven approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 5-7 distinct paid advertising campaigns across digital, social media, print, and billboard mediums.
Each campaign case study within the portfolio should clearly articulate the initial objective, creative strategy, design process, and measurable results (e.g., CTR, CPA, ROAS improvements).
Demonstrations of ad creative variations and A/B testing results that highlight an iterative design process driven by performance data.
Examples of social media graphics optimized for specific platforms (META, YouTube, TikTok), illustrating an understanding of platform-specific best practices and engagement tactics.
Inclusion of motion graphics or short video ad examples, demonstrating proficiency in video editing tools and dynamic content creation. Process Documentation:
Evidence of a structured design process, from initial brief interpretation and concept development to final asset delivery and iteration based on performance feedback.
Examples of how competitive research (e.g., Meta Ads Library, TikTok Creative Center) was integrated into the design workflow to inform creative decisions.
Documentation or explanation of how performance metrics were used to iterate on designs and improve campaign effectiveness.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates should be prepared to present specific case studies demonstrating not just design skill, but also an understanding of performance marketing, data-driven iteration, and platform-specific creative optimization. The ability to articulate the "why" behind design choices and their impact on business objectives will be key.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Dominican Republic, and considering the competitive nature of the Fintech industry, a competitive salary range is estimated between DOP 60,000 to DOP 90,000 per month. This estimate accounts for regional cost of living, required skill set, and the specific demands of performance-driven advertising design. Benefits:
Competitive Salary: A strong base compensation package.
Performance-Based Incentives: Opportunities for bonuses tied to campaign success and individual/team performance.
Health Insurance: Comprehensive health coverage for employees.
Growth and Development Opportunities: Access to training, workshops, and career advancement programs.
Dynamic and Collaborative Work Environment: A stimulating workplace culture that fosters innovation and teamwork.
Company Events and Team-Building Activities: Regular opportunities for social connection and team cohesion. Working Hours:
Standard full-time working hours are expected to be approximately 40 hours per week, typically Monday through Friday. Flexibility may be required during peak campaign periods or for urgent project needs, consistent with a performance-driven marketing team.

📝 Enhancement Note: The salary range is an estimate based on general market data for graphic design roles in the Dominican Republic and the specific requirements of performance marketing. It's crucial for candidates to negotiate based on their unique experience, portfolio strength, and the demonstrated value they can bring to driving campaign performance through design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) - One Park Financial specializes in providing flexible financing and funding options to small businesses, leveraging technology to streamline access to capital. This industry context implies a fast-paced, innovation-driven environment with a strong focus on growth and customer acquisition.

Company Size: The company description suggests a growing organization, likely in the mid-size range (50-250 employees), with a clear emphasis on expansion. This means opportunities for impact and career progression, but also a need for adaptable team members.

Founded: Founded with a mission to empower small businesses, One Park Financial has established itself as a key player in its niche, indicating a solid foundation and a clear vision for future growth.

Team Structure:

The Graphic Designer will be part of the Marketing Team, likely working closely with Digital Marketers, Campaign Managers, and potentially other creative professionals.
Reporting structure will likely be to a Marketing Manager or Creative Director, with frequent collaboration across departments including Sales and Product Development to ensure visual assets align with overall business goals.
Cross-functional collaboration is essential, requiring the designer to work with various teams to understand campaign needs and translate them into effective visual communication. Methodology:
Data-Driven Design: Emphasis on using performance metrics (CTR, CPA, ROAS) to guide creative decisions and iterative improvements.
Agile Marketing: The fast-paced nature of Fintech and digital advertising suggests an agile approach to campaign development and creative iteration.
Collaborative Ideation: The culture promotes working together to brainstorm creative concepts and solve marketing challenges.

Company Website: https://www.oneparkfinancial.com/

📝 Enhancement Note: The Fintech industry and a growing company size suggest a culture that values agility, data-driven decision-making, and measurable results. For a Graphic Designer, this means their work will be closely scrutinized for its impact on key business metrics, not just its aesthetic appeal.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It offers a significant opportunity to specialize in performance-driven advertising creative within the dynamic Fintech sector. The role demands not just artistic talent but also a strategic understanding of how design contributes to marketing objectives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Lead. They will collaborate extensively with campaign specialists, digital marketers, and potentially product teams, providing visual support for their initiatives. This structure allows for direct contribution to marketing campaigns and exposure to strategic planning.

Operations Impact: The Graphic Designer's impact is directly tied to the performance of marketing campaigns. By creating compelling and optimized ad creatives, they will directly influence key metrics such as click-through rates (CTR), customer acquisition costs (CPA), and return on ad spend (ROAS), thereby playing a crucial role in driving lead generation and business growth for One Park Financial.

Growth Opportunities:

Specialization in Performance Creative: Deepen expertise in designing ads that are not only visually appealing but also highly effective at driving conversions, becoming a specialist in performance-driven visual marketing.
Skill Expansion: Develop advanced skills in motion graphics, video editing, and potentially UI/UX design elements relevant to digital advertising.
Cross-Functional Exposure: Gain a deeper understanding of marketing strategy, campaign management, and business objectives by working closely with various marketing functions.
Leadership Potential: With proven success and growth, opportunities may arise for senior designer roles, leading creative projects, or mentoring junior designers.

📝 Enhancement Note: This role offers a clear path to becoming a specialist in a high-demand area: performance creative. The company's growth and focus on data suggest that a designer who can demonstrate measurable impact through their work will have strong opportunities for advancement and skill development.

🌐 Work Environment

Office Type: This is an on-site role, suggesting a traditional office environment where in-person collaboration is valued. This setting typically fosters a stronger team dynamic and facilitates spontaneous brainstorming sessions.

Office Location(s): Santo Domingo, Distrito Nacional, Dominican Republic. This location provides access to a vibrant urban professional community.

Workspace Context:

Collaborative Environment: Expect a dynamic office space designed to encourage teamwork and cross-departmental communication, crucial for aligning creative output with marketing strategies.
Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, video editing tools) and potentially project management systems to streamline workflow and collaboration.
Team Interaction: Opportunities for direct interaction with marketing colleagues, campaign managers, and other team members, fostering a shared understanding of goals and challenges.

Work Schedule: The role is full-time, likely adhering to standard business hours (e.g., 9 AM to 5 PM, Monday to Friday), with potential for occasional flexibility to meet campaign deadlines or urgent project requirements. This schedule allows for dedicated focus on design tasks while maintaining work-life balance.

📝 Enhancement Note: An on-site role in a growing Fintech company in Santo Domingo implies a professional and potentially energetic office atmosphere. The emphasis on collaboration suggests that being physically present will be beneficial for team integration and efficient project execution.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.
Portfolio Presentation & Skills Assessment: A more in-depth review of your portfolio, potentially including a live design exercise or a presentation of past work, focusing on your process, creative rationale, and understanding of performance metrics.
Team/Manager Interview: Discussion with the hiring manager and potentially team members to evaluate cultural fit, communication skills, and problem-solving abilities related to marketing campaign objectives.
Final Interview: May involve discussions with senior leadership to assess strategic thinking and long-term potential within the company.

Portfolio Review Tips:

Highlight Performance: Clearly showcase how your designs have contributed to achieving specific marketing objectives (e.g., increased CTR, lower CPA, higher ROAS). Quantify results whenever possible.
Showcase Process: Be prepared to walk through your design process for 2-3 key projects, explaining your creative choices, research methodology (including competitive analysis), and iterative improvements.
Platform Specificity: Demonstrate your understanding of designing for different platforms by including examples optimized for META, YouTube, and TikTok, explaining your rationale for each.
Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and video editing tools, potentially demonstrating skills if a live exercise is part of the process.
Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency, even while showcasing creative versatility.

Challenge Preparation:

Anticipate a potential design challenge that requires you to create an ad concept or iterate on existing creative within a limited timeframe, focusing on performance-driven elements.
Prepare to articulate your strategy for approaching such a challenge, including how you would research the target audience, competitor landscape, and key performance indicators.
Practice presenting your design solutions concisely, focusing on the strategic rationale and expected impact on campaign goals.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to connect design work to tangible business outcomes. Be prepared to discuss metrics, strategy, and your process in detail, not just showcase your aesthetic talent.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for all graphic design tasks. Proficiency in Photoshop (image manipulation, digital ads), Illustrator (vector graphics, logos, icons), and InDesign (print layout, collateral) is mandatory.
Video Editing Software: Expertise required in at least one of the following: CapCut (mobile/desktop, popular for social media), Premiere Pro (professional video editing), DaVinci Resolve (powerful, free/paid professional editing and color grading), or After Effects (motion graphics, visual effects).
Digital Design Tools: Familiarity with tools for creating digital assets like banners, social media posts, and potentially simple animations.

Analytics & Reporting:

Meta Ads Library/TikTok Creative Center: Crucial for competitive research and trend analysis in digital advertising.
Performance Metrics Understanding: While not a direct tool, a strong comprehension of metrics like CTR, CPA, ROAS, and hook rate is essential for optimizing creative performance.

CRM & Automation:

Project Management Software: Likely tools such as Asana, Trello, or Monday.com for managing design tasks and deadlines.
Cloud Storage/File Sharing: Platforms like Google Drive or Dropbox for asset management and team collaboration.

📝 Enhancement Note: The specified tools highlight a need for a designer proficient in both static and dynamic creative production, with a strong emphasis on platforms relevant to digital advertising and social media marketing. Familiarity with competitive analysis tools is also a key requirement.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to business growth through effective design.
Collaboration: Valuing teamwork and open communication to achieve shared marketing objectives.
Innovation: Encouraging creative thinking and the exploration of new design approaches and technologies.
Agility: Adapting quickly to changing market trends, campaign needs, and performance feedback.
Detail-Oriented: Maintaining high standards for quality, accuracy, and brand consistency in all visual outputs.

Collaboration Style:

Cross-Functional Integration: Working closely with marketing specialists to understand campaign goals and target audiences, ensuring design solutions are strategically aligned.
Feedback-Driven: Openness to constructive criticism and iterative feedback from team members and stakeholders to refine designs.
Proactive Communication: Regularly updating teams on project status, potential challenges, and creative insights.
Knowledge Sharing: Willingness to share design best practices, trend insights, and creative techniques with the broader marketing team.

📝 Enhancement Note: The culture likely rewards designers who are not just artists but strategic partners, contributing to marketing success through data-informed creativity and strong collaborative skills.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance: The primary challenge will be to consistently produce visually compelling designs that also meet strict performance metrics (CTR, CPA, ROAS) in a competitive advertising landscape.
Rapid Iteration: Adapting quickly to feedback and performance data to iterate on creatives under tight deadlines.
Platform Nuances: Mastering the unique creative requirements and best practices for diverse platforms like META, YouTube, and TikTok.
Staying Ahead of Trends: Continuously monitoring design and advertising trends to keep creative output fresh and effective.

Learning & Development Opportunities:

Performance Creative Specialization: Deepen expertise in data-driven design for advertising, becoming a go-to expert in optimizing creative for conversion.
Motion Graphics & Video Production: Enhance skills in video editing and animation to produce more dynamic and engaging ad content.
Fintech Industry Knowledge: Gain insights into the financial services sector and how creative design can effectively communicate value propositions to small business owners.
Cross-Functional Skill Development: Learn more about digital marketing strategy, campaign management, and analytics through close collaboration with the marketing team.

📝 Enhancement Note: The role presents a significant opportunity for a designer to evolve into a performance marketing creative specialist, a highly valuable skill set in today's digital advertising landscape.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating a high-performing ad for [Specific Platform, e.g., TikTok]." Focus on research, concept development, design choices, and how you'd measure success.
"How do you balance brand guidelines with the need to create eye-catching, performance-driven ads that might push creative boundaries?" Prepare examples of how you've navigated this.
"Walk us through a successful ad campaign you designed. What were the objectives, what was your creative strategy, and what were the results?" Be ready to quantify impact. Company & Culture Questions:
"What interests you about working in the Fintech industry and specifically at One Park Financial?" Research the company's mission and market position.
"How do you approach receiving and incorporating feedback on your designs, especially when it comes from performance data rather than just aesthetic preference?"
"How do you stay updated on the latest design trends and advertising best practices for platforms like META, YouTube, and TikTok?" Portfolio Presentation Strategy:
Curate Selectively: Choose 3-5 of your strongest, most relevant projects that demonstrate performance-driven design and platform-specific expertise.
Quantify Impact: For each project, clearly state the objective, your role, the creative solution, and the measurable results (e.g., "Increased CTR by X%", "Reduced CPA by Y%").
Explain Your "Why": Articulate the strategic thinking behind your design choices. Why did you choose certain colors, imagery, or calls-to-action? How did they align with the campaign goals?
Showcase Iteration: If possible, include examples of how you A/B tested creatives or iterated on designs based on performance data.
Practice Your Narrative: Be prepared to present your portfolio concisely and engagingly, highlighting your contributions and the impact of your work.

📝 Enhancement Note: Your interview preparation should focus on demonstrating your understanding of performance marketing, your ability to translate data into creative decisions, and your collaborative spirit. A strong narrative around your portfolio projects, emphasizing business impact, will be key.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select your most impactful and relevant projects, focusing on performance-driven ad creative for digital, social media, print, and billboard formats. Ensure each project clearly states objectives, your role, and measurable results (CTR, CPA, ROAS).
Tailor Your Resume: Highlight experience with Adobe Creative Suite, video editing tools, social media advertising design, and any experience in Fintech or performance marketing. Use keywords from the job description.
Prepare Your Presentation Narrative: Practice walking through your selected portfolio pieces, emphasizing your design process, creative rationale, and the business impact of your work. Be ready to discuss how you use data to inform design.
Research One Park Financial: Understand their mission, target audience (small businesses), and their position in the Fintech market. This will help you tailor your application and interview responses to their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer