Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: August 21, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the creation of high-converting visual assets for digital advertising campaigns, focusing on social media and display networks.

• Collaborate closely with the marketing team to maintain brand consistency and enhance campaign effectiveness through compelling creative strategies.

• Leverage AI-assisted tools and proprietary page builder software to design and execute visually appealing landing pages and marketing collateral.

• Analyze and optimize creative performance based on data-driven insights to improve user engagement and achieve marketing objectives.

• Contribute to the development of reports, infographics, and presentation designs that communicate key business insights.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant overlap with "Marketing Operations" and "Creative Operations" due to its focus on campaign performance, data analysis for optimization, and the use of AI-assisted tools for scalable content creation. The expectation is for a designer who understands the impact of their creative work on business outcomes.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually engaging static and motion creatives for social media advertising platforms including Meta (Facebook, Instagram) and LinkedIn.

• Develop eye-catching creatives for Google Display Ads and image extensions to maximize reach and click-through rates.

• Translate marketing objectives and user empathy into persuasive visual concepts for landing pages, executing them within Onepage's AI-assisted page builder.

• Collaborate with marketing stakeholders to ensure all creative assets align with brand guidelines, campaign messaging, and overall C.I. (Corporate Identity).

• Analyze the performance of creative assets using available data and feedback, iterating on designs to improve engagement, conversion rates, and campaign ROI.

• Create clear and impactful reports, infographics, and presentation designs that effectively communicate data and strategies to internal teams.

• Stay abreast of AI advancements in design and marketing, proactively exploring and integrating new tools and techniques to enhance creative output and efficiency.

📝 Enhancement Note: The responsibility for "optimizing our ads" by adjusting creatives based on performance data indicates a need for a designer who is not just executing briefs but is actively involved in the performance marketing loop, a hallmark of operations-focused roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring strategic creative input and advanced tool proficiency.

Experience: A minimum of 3-5 years of professional graphic design experience, with a strong emphasis on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout composition.

• Advanced proficiency in industry-standard design software: Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating static and motion graphics for social media ad platforms (Meta, Instagram, LinkedIn).

• Familiarity with creating assets for Google Display Ads.

• Experience in conceptualizing and designing landing pages.

• A proactive approach to using AI assistants for concept generation and visual drafting.

• Strong understanding of user empathy and the ability to translate user needs into compelling design solutions.

• Excellent communication skills, with the ability to articulate design choices and collaborate effectively in a remote team environment.

• Structured work approach with strong organizational and multitasking capabilities. Preferred Skills:

• Experience with motion design tools (e.g., After Effects).

• Familiarity with data analysis tools and interpreting performance metrics for creative optimization.

• Experience working within an AI-first SaaS company or a tech-focused marketing environment.

• Understanding of A/B testing methodologies for creative assets.

• Experience with creating infographics and presentation designs.

📝 Enhancement Note: The explicit mention of "AI Proficiency" and "User Empathy" alongside traditional design tools signals a shift towards a more data-informed and user-centric design approach, aligning with modern marketing operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on digital marketing campaigns.

• Specific examples of social media ad creatives (static and motion) for platforms like Meta and LinkedIn, demonstrating campaign effectiveness.

• Case studies or examples of landing page designs, ideally highlighting the creative process from concept to execution.

• Demonstrations of proficiency in Figma and Adobe Creative Suite, through project examples.

• Evidence of utilizing AI tools in the design process, if possible, to illustrate adaptability.

• Examples of reports, infographics, or presentation designs that showcase data visualization skills. Process Documentation:

• Showcase an understanding of the creative workflow from brief to final asset delivery, including collaboration touchpoints.

• Provide examples that illustrate how design decisions were informed by user research, performance data, or marketing objectives.

• Demonstrate an ability to iterate on designs based on feedback and performance analysis, highlighting an optimization-driven process.

📝 Enhancement Note: For a role emphasizing performance and AI, a portfolio that not only shows aesthetic skill but also creative problem-solving and an understanding of campaign impact will be highly valued. Demonstrating how design choices led to measurable results is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Marketing Designer with 3-5 years of experience in Frankfurt, Germany, a competitive salary range would typically be between €50,000 - €65,000 annually. This estimate considers the demand for experienced design professionals in the German market, the specific skill set required (including AI proficiency and ad creation), and the cost of living in a major city like Frankfurt.

Benefits:

• Long-term Perspective: Opportunity to be part of a growing, innovative AI-first SaaS company.

• Remote-First Work Environment: Maximum flexibility to work from anywhere within Germany.

• Health & Wellness: Supplemental health insurance and a subsidy for the Wellhub health program.

• Employee Discounts: Access to attractive employee discounts across various categories via FutureBens.

• Professional Development: Continuous learning opportunities, skill expansion, and active contribution to process shaping.

• Flat Hierarchies: Short decision-making paths and direct communication channels.

Working Hours: The role is based on a standard 40-hour work week, typical for full-time permanent positions in Germany. The remote-first nature offers flexibility in daily scheduling, provided collaboration with the team and timely delivery of work are maintained.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for similar roles in Germany. The benefits listed are directly from the job description and are highlighted to appeal to professionals seeking work-life balance and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), Artificial Intelligence (AI), Website Building Technology. Onepage GmbH operates in a dynamic, fast-paced tech sector, focusing on making sophisticated web development accessible through AI.

Company Size: The input data does not specify company size, but the mention of "flat hierarchies" and a "remote-first" approach suggests a potentially agile and growing organization, possibly in the startup or scale-up phase.

Founded: Onepage GmbH was founded in 2014, indicating a company with established market presence and experience, now innovating with AI.

Team Structure:

• The marketing team is likely cross-functional, with designers working alongside marketers, content creators, and potentially performance specialists.

• Given the remote-first model, collaboration heavily relies on digital communication tools and asynchronous workflows.

• The designer will report to a marketing lead or manager, contributing to broader marketing strategies. Methodology:

• AI-First Approach: Central to Onepage's philosophy, integrating AI into product development and operational processes, including design.

• Agile Development: Likely employs agile methodologies for product and feature development, requiring adaptable and responsive creative support.

• Data-Driven Decision Making: Emphasis on analyzing performance data to inform strategy and optimize outcomes across marketing and product.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's AI-first and remote-first ethos is a critical cultural aspect. Candidates should be comfortable with technology-driven workflows and independent remote work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, indicating a level of autonomy and responsibility beyond junior roles. It requires not only strong design execution but also strategic input, problem-solving, and the ability to influence campaign creative direction based on performance and AI capabilities.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Marketing. Collaboration will be key with other marketing team members and potentially product teams.

Operations Impact: The designer's work directly impacts marketing campaign effectiveness, lead generation, conversion rates, and brand perception. By creating optimized creatives and landing pages, they are instrumental in driving revenue growth and user acquisition for the SaaS product.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in leveraging AI tools for creative production, becoming a specialist in this emerging field.

• Performance Marketing Acumen: Develop a stronger understanding of marketing analytics, A/B testing, and how creative impacts key performance indicators (KPIs).

• Leadership Potential: As a senior member, there may be opportunities to mentor junior designers, lead creative projects, or evolve into a Creative Lead role within the marketing department.

• Cross-functional Exposure: Gain insights into SaaS product development, GTM strategies, and overall business operations.

📝 Enhancement Note: The emphasis on AI and performance analytics suggests that growth paths could lead into specialized areas of MarTech (Marketing Technology) or performance creative strategy, rather than purely traditional graphic design leadership.

🌐 Work Environment

Office Type: This is a 100% remote role, meaning there is no physical office requirement. The "office" is wherever the employee chooses to work, provided they have a stable internet connection and a conducive workspace.

Office Location(s): While the job is posted for Frankfurt, Germany, the remote-first policy means employees can work from various locations, likely within Germany for legal and tax reasons, but without a central office to commute to.

Workspace Context:

• Autonomy: Employees are expected to manage their own workspace and schedule effectively to meet job requirements.

• Digital Collaboration: The work environment is heavily reliant on digital communication tools (e.g., Slack, Zoom, project management software) for team interaction and task management.

• Technology Stack: Access to Onepage's proprietary AI-assisted page builder and other standard design and communication tools is expected.

Work Schedule: While the standard is 40 hours per week, the remote nature allows for flexibility in structuring the workday. This is beneficial for operations professionals who may need to manage tasks that require deep focus or accommodate different time zones for collaboration, provided core working hours or availability for critical meetings are met.

📝 Enhancement Note: The "remote-first" aspect is a significant draw, offering autonomy. However, it also requires strong self-discipline and proactive communication skills to maintain team cohesion and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Creative Assessment/Task: Candidates may be asked to complete a small design task or present a case study from their portfolio that demonstrates their skills in social media ads, landing pages, or AI-assisted design. This is where your portfolio's operations impact will be scrutinized.

• Interview with Hiring Manager: A discussion about your experience, design philosophy, approach to AI and optimization, and cultural fit. Expect questions probing your understanding of marketing objectives and how your designs contribute to them.

• Team/Final Interview: Potentially meet with other marketing team members to assess collaboration style and further evaluate your fit within the remote team culture.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly state the objective, your role, the tools used (especially Figma, Adobe Suite, and any AI tools), and the quantifiable results or impact achieved (e.g., improved CTR, conversion rate lift, engagement increase).

• Showcase Variety: Include examples of static ads, motion graphics, and landing page designs. If possible, show iterative designs or optimizations.

• Demonstrate AI Proficiency: If you have examples of using AI in your workflow (e.g., concept generation, asset creation), highlight them. Explain your approach and how AI enhanced your output.

• Structure for Clarity: Organize your portfolio logically. Consider a brief overview for each project, followed by visuals and a concise explanation of your contribution and the outcomes.

• Tailor to the Role: Emphasize projects that align with Onepage's AI-first approach and focus on performance marketing.

Challenge Preparation:

• Understand Onepage: Research Onepage GmbH, its product, target audience, and current marketing efforts. Understand their AI-first positioning.

• Creative Brief Interpretation: Be prepared to interpret a hypothetical creative brief and outline your design process, considering performance metrics and AI integration.

• AI Tool Discussion: Be ready to discuss your experience with AI design tools and your perspective on their role in modern marketing design.

• Remote Collaboration: Think about how you maintain effective communication and collaboration in a remote setting.

📝 Enhancement Note: The interview process will likely scrutinize not just design talent but also an understanding of marketing operations principles like ROI, campaign optimization, and efficient creative production through AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems.

• Adobe Creative Suite: Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), InDesign (layout, print, infographics).

• Motion Graphics Software: Potentially Adobe After Effects or similar for creating animated ads.

Analytics & Reporting:

• Performance Data Platforms: Familiarity with interpreting data from social media ad managers (Meta Ads Manager, LinkedIn Campaign Manager) and Google Ads.

• Reporting Tools: Experience creating reports, infographics, and presentations using tools like Adobe InDesign, Canva, or even basic data visualization within Figma or PowerPoint.

CRM & Automation:

• Onepage AI-Assisted Page Builder: The company's proprietary software for creating landing pages, which the designer will use extensively.

• Project Management Tools: Tools like Asana, Trello, Jira, or Monday.com are likely used for task management and workflow tracking in a remote team.

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with the company's proprietary AI page builder would be a significant advantage, and a willingness to learn it quickly is essential. Familiarity with performance metrics and reporting tools is also key.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: Embracing new technologies, particularly AI, to drive efficiency and create cutting-edge solutions.

• User-Centricity: Designing with a deep understanding of user needs and behaviors to create engaging and effective experiences.

• Performance-Oriented: Focusing on measurable outcomes and using data to inform creative decisions and optimize campaign performance.

• Collaboration & Remote Synergy: Fostering a strong sense of teamwork and open communication despite the remote work setup.

• Efficiency & Agility: Streamlining processes and adapting quickly to market changes and new opportunities.

Collaboration Style:

• Asynchronous Communication: Proficient in communicating and collaborating effectively through digital channels, respecting different working hours and time zones.

• Feedback-Driven: Open to constructive feedback from marketing colleagues and stakeholders to refine creative assets.

• Proactive Contribution: Encouraged to share ideas, suggest improvements, and actively participate in shaping marketing strategies and processes.

• Cross-functional Partnership: Working closely with marketers, potentially product managers, and other team members to ensure creative aligns with business goals.

📝 Enhancement Note: The culture is likely fast-paced, tech-forward, and values individuals who are self-motivated, adaptable, and comfortable working in a distributed team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually stunning and innovative designs that also demonstrably drive marketing performance and conversions.

• Adapting to Rapid AI Advancements: Staying current with the fast-evolving landscape of AI in design and marketing, and effectively integrating new tools and techniques.

• Remote Collaboration Dynamics: Maintaining strong team connection and clear communication in a fully remote setting.

• Brand Consistency Across Channels: Ensuring a cohesive brand message and visual identity across diverse advertising platforms and landing pages.

Learning & Development Opportunities:

• Mastering AI Design Tools: Becoming an expert in leveraging AI for accelerated content creation and concept generation.

• Deep Dive into Performance Marketing: Gaining a more profound understanding of digital advertising metrics, A/B testing, and conversion rate optimization (CRO).

• Exposure to SaaS Product Development: Learning about the lifecycle of a SaaS product and how marketing creative supports its growth.

• Skill Enhancement in Motion Graphics: Opportunity to further develop skills in animation and motion design for more dynamic ad campaigns.

📝 Enhancement Note: The role offers a unique opportunity to be at the forefront of AI integration in creative operations, which is a significant growth area in the marketing industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing creatives for a performance marketing campaign, and what metrics do you prioritize?" (Preparation: Discuss your process from brief to execution, emphasizing data-driven optimization and specific KPIs like CTR, CPA, conversion rates.)

• "Describe a time you used AI tools to assist in your design process. What was the outcome?" (Preparation: Prepare a concise case study detailing the AI tool used, your role, the challenges overcome, and the impact on the final creative or efficiency.)

• "How do you ensure brand consistency across multiple advertising channels while also adapting creatives for each platform?" (Preparation: Outline your process for brand asset management, style guides, and tailoring creative for specific audience segments and platform nuances.) Company & Culture Questions:

• "What interests you about Onepage GmbH and our AI-first approach to website building?" (Preparation: Research Onepage's mission, product, and recent news. Connect your passion for AI and design innovation to their goals.)

• "How do you maintain collaboration and communication in a remote team environment?" (Preparation: Share specific strategies you use, such as proactive communication, utilizing collaboration tools effectively, and scheduling regular check-ins.)

• "How do you stay updated on the latest design trends and AI advancements in marketing?" (Preparation: Mention specific resources you follow, communities you engage with, or personal projects you undertake.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that highlights the problem, your solution (design approach), and the positive outcome (impact/results).

• Quantify Results: Whenever possible, use numbers and data to demonstrate the effectiveness of your designs.

• Showcase Process: Briefly explain your thought process, tool usage, and any iterations or optimizations made.

• Highlight AI Integration: If applicable, clearly articulate how AI was used and what value it added.

• Be Concise: Respect the interviewer's time by being clear and to the point.

📝 Enhancement Note: Be prepared to discuss not just your design skills but also your understanding of marketing operations, performance metrics, and your adaptability to new technologies like AI.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on the Onepage GmbH career page.

• Customize Your Resume: Tailor your resume to highlight your 3-5 years of experience in graphic design, specifically focusing on social media advertising, performance marketing, and AI tool utilization. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of social media ads (static and motion), landing pages, and any AI-assisted design work. Clearly articulate the results and impact of your projects.

• Prepare Your Narrative: Be ready to discuss your design process, your experience with Figma and Adobe Creative Suite, and your enthusiasm for AI in marketing during interviews. Practice articulating your contributions and their impact.

• Research Onepage GmbH: Understand their AI-first SaaS model, target audience, and brand positioning to better align your application and interview responses with their company values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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