Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: August 13, 2026

Experience Level: Mid-Level to Senior (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and optimization of visual assets for digital advertising campaigns, focusing on social media and display ad platforms to enhance marketing performance.

• Collaborate closely with the marketing and product teams to translate brand messaging and C.I. into compelling visual concepts and assets that resonate with target audiences.

• Leverage AI-assisted tools and the company's proprietary AI-powered page builder to design and implement landing pages, reports, infographics, and presentation materials.

• Maintain a high standard of aesthetic quality and user empathy in all design outputs, ensuring alignment with marketing objectives and conversion goals.

📝 Enhancement Note: This role, while primarily a design position, has significant overlap with Marketing Operations and Creative Operations due to its focus on performance marketing, ad optimization, and the use of AI-driven tools for campaign asset creation and landing page development. The emphasis on data-informed creative improvement and cross-functional collaboration with marketing is key.

📈 Primary Responsibilities

• Develop engaging and effective static and animated creative assets for social media advertising (Meta, Instagram, LinkedIn) and Google Display Ads, including Image Extensions.

• Design and implement visual concepts and assets for landing pages, utilizing Onepage's AI-powered page builder software for efficient content creation.

• Create compelling reports, infographics, and presentation designs to support marketing initiatives and internal communications.

• Collaborate closely with the marketing team to ensure brand consistency, C.I. adherence, and the strategic alignment of visual content with campaign objectives.

• Analyze performance data and user feedback to continuously optimize existing ad creatives and inform the development of new design concepts.

• Contribute to the conceptualization and execution of visual strategies that drive audience engagement and conversion rates.

• Participate in brainstorming sessions and contribute innovative design ideas to enhance overall marketing effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven analysis, typical of roles supporting growth marketing or digital advertising operations. The requirement to use proprietary AI tools suggests a need for adaptability and a proactive approach to learning new technologies within a MarTech environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly beneficial.

Experience: A minimum of 3-5 years of professional experience in graphic design, with a strong emphasis on digital marketing, social media advertising, and performance-driven creative development.

Required Skills:

• Proven expertise in graphic design principles and visual communication.

• Proficiency in industry-standard design tools: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in creating static and animated ads for platforms such as Meta (Facebook/Instagram) and LinkedIn.

• Demonstrated ability to understand user needs and translate them into effective, user-centric designs.

• Strong aesthetic sense with a talent for developing creative and innovative design solutions.

• Excellent communication and collaboration skills, essential for effective remote teamwork.

• High degree of organizational skill and the ability to manage multiple priorities effectively. Preferred Skills:

• Experience with AI-assisted tools for concept development and content creation.

• Familiarity with landing page design best practices and conversion rate optimization (CRO).

• Experience with Google Display Ads and Image Extensions.

• Knowledge of no-code or low-code platforms, particularly website builders.

• Basic understanding of marketing analytics and performance metrics.

📝 Enhancement Note: The required experience level and tool proficiency suggest this is a mid-to-senior level role where candidates are expected to contribute independently and potentially mentor junior designers. The preference for AI experience aligns with the company's AI-first positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of design work, with a significant portion dedicated to digital marketing and advertising creative.

• Include case studies demonstrating the development of social media ad creatives (static and animated) for platforms like Meta and LinkedIn, highlighting campaign objectives and creative rationale.

• Feature examples of landing page designs, ideally demonstrating an understanding of user flow and conversion optimization.

• Present examples of reports, infographics, or presentation designs that illustrate data visualization and clear communication of complex information.

• Demonstrate experience with Figma and the Adobe Creative Suite, showing proficiency in creating a range of visual assets. Process Documentation:

• Be prepared to discuss your design process, from initial concept generation and user research to final asset delivery and performance analysis.

• Highlight your approach to collaborating with marketing teams, including how you gather requirements, incorporate feedback, and ensure brand consistency.

• Explain how you analyze performance data to iterate on designs and improve campaign effectiveness.

• Describe your experience or willingness to work with AI tools in the creative process, including how you integrate AI-generated concepts or assets into your workflow.

📝 Enhancement Note: For a Senior Marketing Designer role, a robust portfolio is critical. It should not just display aesthetic skill but also demonstrate a strategic approach to design for marketing objectives, including performance measurement and collaboration. The ability to articulate process and integrate AI tools will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-to-senior experience level (3-5 years), the remote-first nature within Germany, and the specialized skills required (Figma, Adobe Suite, AI-assisted design), a competitive salary range can be estimated. For Senior Marketing Designers in Germany, especially in tech/SaaS companies, this typically falls between €55,000 - €75,000 per year. This range is an estimate and may vary based on the candidate's exact experience, specific skill set, and negotiation.

Benefits:

• Remote-First Work: Maximum flexibility and work-life balance with a 100% remote setup.

• Health & Wellness: Supplementary health insurance and a subsidy for the Wellhub health program.

• Employee Discounts: Access to attractive discounts across various categories through FutureBens.

• Professional Development: Opportunities for continuous learning and skill enhancement, including potential exposure to AI technologies and advanced design workflows.

• Flat Hierarchies: Short decision-making paths and direct communication, fostering an environment where ideas are valued.

• Long-Term Perspective: Opportunity to grow with an innovative, future-oriented SaaS company.

Working Hours: The role specifies a full-time employment type, which generally translates to approximately 40 hours per week. Given the remote-first nature, there's likely flexibility in how these hours are structured, provided work is completed efficiently and collaborative needs are met.

📝 Enhancement Note: The salary estimate is based on market research for similar Senior Marketing Designer roles in Germany, considering the tech/SaaS industry and remote work. Benefits are directly pulled from the provided text, highlighting key perks for attracting talent in a competitive remote market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically AI-first SaaS focusing on website and landing page creation. The company is positioned at the intersection of AI, no-code, and web development.

Company Size: Onepage GmbH is likely a growing mid-sized company, indicated by its focus on hiring for specific roles like Senior Marketing Designer and its AI-first product development.

Founded: The founding date is not explicitly stated, but the company's focus on "Onepage AI 2.0" suggests a history of product evolution and innovation.

Team Structure:

• The Marketing Designer will be part of the marketing department, working closely with marketing managers and specialists.

• Collaboration is expected across departments, particularly with product development (for understanding the AI page builder) and potentially sales enablement.

• As a remote-first company, team communication and collaboration heavily rely on digital tools and asynchronous methods. Methodology:

• Data-Driven Design: The company emphasizes performance data to drive creative optimization, indicating a culture that values measurable results.

• AI Integration: The core product is AI-first, suggesting that AI tools and methodologies are integrated into various aspects of the company, including product development and potentially marketing operations.

• Agile & Iterative: The description of "Onepage AI 2.0" and the continuous improvement of ads points towards an agile and iterative approach to product and marketing development.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's AI-first SaaS model is central to its identity. This implies a culture that embraces innovation, technology, and data-driven decision-making, which will influence the work of a Marketing Designer.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Marketing Designer role, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires not only strong design skills but also the ability to strategize, optimize, and potentially influence campaign direction through creative insights.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Head of Marketing. They will work in close collaboration with other marketing team members, including performance marketers and content creators.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. High-performing creatives drive better engagement, higher conversion rates, and ultimately contribute to lead generation and customer acquisition for the SaaS product. The optimization of landing pages and ads directly influences the company's Go-To-Market (GTM) strategy and revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-assisted design, performance marketing creative, and landing page optimization.

• Leadership Potential: Opportunity to lead creative projects, mentor junior designers, and influence creative strategy as the company grows.

• Cross-Functional Exposure: Gain deeper insights into SaaS product development, marketing automation, and AI technology.

• Continuous Learning: Access to professional development resources and the chance to stay at the forefront of design technology and AI applications in marketing.

📝 Enhancement Note: The "Senior" title suggests potential for growth into a lead designer or creative strategist role. The company's focus on AI and a remote-first environment offers unique learning and development pathways within the MarTech and operations space.

🌐 Work Environment

Office Type: This is a 100% remote-first company. There is no physical office requirement, offering maximum flexibility.

Office Location(s): While the company is based in Germany and operates within the European time zone (Europe/Berlin), the role is fully remote, meaning employees can work from anywhere within Germany.

Workspace Context:

• Digital Collaboration: The workspace is primarily digital, relying on tools like Slack, project management software, and video conferencing for communication and collaboration.

• Technology Integration: Employees are expected to be comfortable with and leverage a range of digital tools, including design software, AI assistants, and the company's own AI-powered page builder.

• Team Interaction: While remote, opportunities for interaction will exist through virtual team meetings, dedicated collaboration channels, and potentially virtual team-building events.

Work Schedule: Full-time (approximately 40 hours per week). The remote-first setup likely allows for some flexibility in daily scheduling, but core working hours will be important for real-time collaboration with the German-based team.

📝 Enhancement Note: The remote-first nature is a significant aspect of the work environment, requiring self-discipline, strong communication skills, and comfort with digital collaboration tools. The company's German base implies adherence to German labor laws and work culture norms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and cultural fit.

• Technical Interview: Likely includes a deep dive into your design process, tool proficiency (Figma, Adobe Suite), and experience with performance marketing creatives. You may be asked to walk through specific portfolio pieces.

• Creative Challenge/Case Study: A practical exercise, potentially involving designing a creative concept for a specific campaign or optimizing an existing ad. This will assess your problem-solving skills, creative thinking, and ability to apply AI tools.

• Team/Hiring Manager Interview: Focus on cultural fit, collaboration style, understanding of the company's mission (AI-first SaaS), and long-term career aspirations.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with social media ads, landing pages, and performance marketing. Include a mix of static and animated assets if possible.

• Showcase Process & Impact: For each project, briefly explain the brief, your design process, the tools used, and the outcome or impact (e.g., improved CTR, conversion rates). Quantify results whenever possible.

• Highlight AI Integration: If you have experience using AI tools in your design workflow, showcase these projects and explain how AI enhanced your creative output or efficiency.

• Brand Consistency: Demonstrate your understanding of brand guidelines and how you maintain consistency across different assets and platforms.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and professionally presented.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Onepage's AI-powered page builder and its value proposition.

• Analyze Competitors: Review the advertising strategies of competitors in the SaaS website builder space.

• Practice AI Prompting: If possible, experiment with AI image generation or concept development tools to prepare for potential AI-related tasks.

• Focus on Performance: Frame your creative solutions in terms of marketing objectives and measurable results.

📝 Enhancement Note: The emphasis on a portfolio, potential creative challenges, and discussion around AI tools suggests the company is looking for a designer who is not just technically skilled but also strategic, results-oriented, and adaptable to new technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print/digital documents.

• AI-Assisted Design Tools: The company uses AI, so familiarity with or willingness to learn AI tools for concept generation, image creation, and potentially content optimization is key.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, an understanding of analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) will be crucial for interpreting performance data and optimizing creatives.

• Tools for creating reports and infographics will be necessary, potentially leveraging Adobe Creative Suite or dedicated data visualization tools. CRM & Automation:

• Not directly required for the designer role, but awareness of how creative assets integrate into marketing automation platforms or CRM systems (e.g., for email marketing, ad campaigns) is beneficial.

• The company's own AI-powered page builder functions as a key system for landing page creation and management.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The "AI-first" nature of the company suggests that exposure to or a strong aptitude for learning AI-driven design tools will be highly valued and potentially integrated into daily workflows.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Focus: A strong emphasis on leveraging cutting-edge technology, particularly AI, to drive product development and marketing effectiveness.

• User-Centricity: Designing with a deep understanding of user needs to create intuitive and effective web solutions.

• Performance Orientation: A data-driven approach to marketing and design, focusing on measurable results and continuous optimization.

• Agility & Adaptability: Embracing change, iterating quickly, and being open to new methodologies and tools in a fast-paced SaaS environment.

• Collaboration & Transparency: Fostering open communication and teamwork, especially within a remote setting.

Collaboration Style:

• Remote-First Collaboration: Relies heavily on digital communication tools (e.g., Slack, video conferencing) for seamless interaction.

• Cross-Functional Partnership: Close working relationships with marketing, product, and potentially sales teams to ensure cohesive strategy and execution.

• Feedback-Driven: An environment that encourages constructive feedback for continuous improvement of both creative output and processes.

• Proactive Contribution: Team members are expected to be proactive in sharing ideas, identifying opportunities, and contributing to process improvements.

📝 Enhancement Note: The company's values are strongly tied to its AI-first identity and its SaaS business model. Candidates should demonstrate an alignment with innovation, data-driven decision-making, and effective remote collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The need to quickly design, test, and iterate on creatives for performance marketing campaigns in a competitive market.

• AI Integration Learning Curve: Adapting to and effectively utilizing AI tools for design, which may require a shift in traditional design workflows.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a wide range of digital assets and platforms, especially in a remote, fast-paced environment.

• Balancing Creativity and Performance: Striking the right balance between aesthetically pleasing designs and creatives that are optimized for conversion and engagement metrics.

Learning & Development Opportunities:

• Mastering AI Design Tools: Gaining hands-on experience with cutting-edge AI tools that are shaping the future of graphic design and marketing.

• Performance Marketing Expertise: Developing a deeper understanding of digital advertising strategies, A/B testing, and data analysis for creative optimization.

• SaaS Product Design: Contributing to the visual strategy of a growing SaaS product and understanding its user acquisition funnel.

• Remote Work Mastery: Enhancing skills in asynchronous communication, self-management, and effective collaboration in a distributed team.

📝 Enhancement Note: The challenges are inherent to a fast-paced tech company focused on AI and performance marketing. The growth opportunities are significant, offering a chance to become a specialist in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a social media ad campaign, from brief to final asset. How do you incorporate performance data into this process?"

• "How have you used AI tools in your design workflow before? If not, how would you approach integrating AI into your creative process for this role?"

• "Walk us through a portfolio piece where you had to balance strong aesthetics with specific performance goals (e.g., click-through rate, conversion)."

• "How do you ensure brand consistency across various digital marketing channels, especially when working remotely?" Company & Culture Questions:

• "What excites you about Onepage's AI-first approach to website building?"

• "How do you approach collaboration within a remote team environment?"

• "Describe a time you had to adapt your design process based on new technology or changing project requirements."

• "What are your thoughts on the intersection of AI and creative design?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, use a story-telling approach: problem/objective, your solution/process, tools used (highlighting Figma, Adobe, AI if applicable), and the results/impact.

• Quantify Achievements: Use metrics and data to demonstrate the effectiveness of your designs whenever possible.

• Showcase Versatility: Highlight your ability to create different types of assets (social ads, landing pages, infographics) and adapt to various campaign needs.

• Be Ready for Live Design: Prepare for a potential live design exercise or a detailed walkthrough of your design files in Figma.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also strategic thinking, an understanding of performance marketing, adaptability to AI, and strong collaborative abilities, all within the context of a remote-first SaaS company.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided application link on join.com.

• Customize Your Resume: Ensure your resume clearly highlights your 3-5+ years of experience in graphic design, specifically mentioning social media advertising, performance marketing, and proficiency with Figma and the Adobe Creative Suite. Integrate keywords like "AI-assisted design," "landing page optimization," and "remote collaboration."

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure your portfolio is easily accessible online and clearly demonstrates your ability to create high-impact visual assets for digital advertising and marketing campaigns. Prepare to speak in detail about your process and the results achieved.

• Prepare for AI Discussion: Research Onepage's product and its AI capabilities. Be ready to discuss your perspective on AI in design and how you would leverage it in this role.

• Research the Company: Understand Onepage's mission, product, and target audience. This will help you tailor your application and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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