Senior Lead UX Design

📍 Job Overview

Job Title: Senior Lead UX Design

Company: Dentsu

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: User Experience (UX) Design Leadership

Date Posted: 2026-04-10

Experience Level: Senior/Lead (10+ years)

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of Experience Designers to establish and execute a unified design vision.

• Champion the user throughout the creative process, balancing user needs with client business goals.

• Translate complex relationships into effective and compelling user experiences and interactions.

• Drive continuous improvement in user experience tools, documentation, and processes.

• Act as a key contributor and leader in pitch teams, showcasing visionary insights and best practices.

📝 Enhancement Note: This role is positioned as a Senior Lead, indicating significant responsibility for team management, strategic direction, and high-level design output. The emphasis on "unified Experience Design vision" suggests a need for a candidate who can not only design but also architect and evangelize design principles across the organization. The mention of "Fractal" as a brand suggests a specific business unit or division within Dentsu, which might have unique operational or client-facing characteristics relevant to UX design.

📈 Primary Responsibilities

• Provide strategic direction for User Experience (UX) by analyzing business objectives and customer needs.

• Develop, communicate, and implement business strategies and practices that enhance user experience.

• Drive continuous improvement of user experience tools, documentation, and design processes.

• Identify and capitalize on opportunities for UX enhancement, fostering a user-oriented environment.

• Develop and leverage internal and external partnerships to achieve client business goals.

• Stay current with the latest technology and human interaction trends, contributing to innovation within the discipline.

• Sponsor and facilitate the continuous learning and professional development of the Experience Design team.

• Creatively support the effective use of technology and its applications to solve business problems.

• Lead, mentor, and contribute significantly to pitch teams, demonstrating strong leadership and strategic thinking.

• Manage and mentor direct reports, fostering a supportive culture and encouraging consistent excellence through regular work reviews, check-ins, and goal planning.

• Identify opportunities to create high-profile blog posts, industry articles, and internal/external presentations.

📝 Enhancement Note: The responsibilities highlight a dual focus: hands-on leadership in design strategy and execution, alongside team development and strategic business integration. The expectation to "Stay current with latest technology and human interactions" and "Contribute to ideas and innovations" points towards a forward-thinking individual who can influence the broader industry and internal practices. The inclusion of "Fractal" brand suggests this role might be embedded within a specific Dentsu division focused on data, AI, or advanced analytics, requiring UX to be closely aligned with complex technological solutions.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 10+ years of progressive experience in User Experience (UX) Design, with a significant portion in leadership or senior-level roles.

• Proven track record of leading design teams, managing projects from conception to launch, and delivering impactful user experiences.

Required Skills:

• User Experience Design (UX): Deep expertise in UX principles, methodologies, and best practices across digital platforms.

• Team Leadership & Mentoring: Demonstrated ability to lead, inspire, and develop a team of designers, fostering a collaborative and high-performing environment.

• Strategic Planning: Ability to develop and communicate a clear design vision aligned with business goals and user needs.

• Stakeholder Management: Excellent skills in managing relationships with internal and external stakeholders, including clients, product managers, and engineering teams.

• User Research & Analysis: Proficiency in conducting user research, analyzing findings, and translating them into actionable design insights.

• Creative Direction: Strong ability to guide creative output and ensure design quality and consistency.

• Process Improvement: Experience in identifying and implementing improvements to design workflows, tools, and documentation.

• Technology Integration: Understanding of how technology can be leveraged to solve business problems and enhance user experiences.

• Pitching & Presentation: Ability to lead and contribute effectively to pitch teams and present design concepts compellingly.

• Collaboration: Proven ability to work effectively with cross-functional teams.

Preferred Skills:

• Experience with design systems and their implementation.

• Familiarity with agile development methodologies.

• Knowledge of emerging technologies and their potential impact on user experience.

• Experience in the consulting or advertising industry.

• Strong understanding of data analytics and its application in UX.

📝 Enhancement Note: The "10+" years of experience requirement firmly places this role at a senior leadership level. The blend of "User Experience Design," "Team Leadership," and "Business Strategy" suggests a need for a candidate who is not only a skilled designer but also a strategic thinker capable of influencing business outcomes. The "Fractal" brand context might imply a need for experience with complex data visualization, AI-driven interfaces, or B2B product design, which could be considered a strong preferred skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UX design projects, demonstrating strategic thinking, problem-solving, and execution across various platforms.

• Case studies that clearly articulate the user problem, business objectives, your role, the design process, solutions implemented, and measurable outcomes.

• Examples of how you have led design teams, mentored junior designers, and driven process improvements.

• Demonstrations of your ability to translate complex client requirements into elegant and effective user experiences.

Process Documentation:

• Examples of how you have documented design processes, workflows, and best practices to ensure consistency and scalability within a team.

• Showcasing of how you have championed and implemented continuous improvement initiatives for UX tools, documentation, and processes.

• Evidence of establishing and maintaining design standards and guidelines that align with business goals and user needs.

📝 Enhancement Note: Given the seniority and leadership nature of this role, the portfolio is critical. It must go beyond showcasing individual design work to demonstrating leadership, strategic impact, and process ownership. The emphasis on "continuous improvement of user experience tools, documentation and process" means candidates should be prepared to discuss their experience in optimizing design operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Retirement savings plan (e.g., Provident Fund, Gratuity).

• Paid time off (vacation, sick leave, public holidays).

• Professional development budget for training, conferences, and certifications.

• Opportunities for performance-based bonuses and incentives.

• Access to Dentsu's global network and resources.

• Potential for flexible working arrangements or hybrid models (though this role is listed as on-site).

Working Hours:

• Full-time, typically 40 hours per week, with potential for extended hours during critical project phases or pitch periods. Standard working hours in Mumbai are generally 9:00 AM to 6:00 PM or 10:00 AM to 7:00 PM, with a one-hour lunch break.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for senior-level UX design roles in Mumbai, considering Dentsu's industry position and the specified experience level. Actual compensation may vary based on the candidate's specific qualifications, experience, and negotiation. Benefits are typical for large multinational corporations in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services / Technology Consulting. Dentsu is a global leader in advertising and marketing, with a strong focus on integrated growth solutions, data, and technology. The mention of "Fractal" as a brand suggests a specialized unit possibly focused on data analytics, AI, or advanced digital solutions.

Company Size: Dentsu is a large, multinational corporation with tens of thousands of employees globally. This implies a structured environment with established processes, but also opportunities for impact within specific divisions.

Founded: Dentsu was founded in 1906, indicating a long history of innovation and adaptation in the marketing and advertising landscape.

Team Structure:

• The Experience Design team likely operates within a larger Creative or Product/Technology division at Dentsu.

• Reporting structure will involve a Senior Lead UX Designer leading a team of UX designers, potentially interacting closely with UX Researchers, UI Designers, Product Managers, Strategists, and Account Directors.

Methodology:

• Dentsu's approach to client work often involves a blend of strategic consulting, creative execution, and technological implementation.

• For UX, this likely means a strong emphasis on user-centered design principles, data-driven insights, and agile methodologies to deliver innovative and effective experiences.

• The "Fractal" brand might imply a specific methodology focused on AI, data science, and complex problem-solving.

Company Website: https://www.dentsu.com/ (Note: The provided URL was empty, using the main Dentsu corporate site).

📝 Enhancement Note: Understanding Dentsu's global presence and its recent focus on integrated growth solutions and technology is key. The "Fractal" brand is a significant detail; candidates should research this specific Dentsu entity to understand its unique positioning and operational focus. This will inform how UX design is applied and valued within that context.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior Lead level, signifying a transition from individual contribution to strategic leadership and team management. It requires a deep understanding of UX principles combined with the ability to influence organizational design strategy and mentor a team. The scope includes both tactical design execution and strategic vision setting.

Reporting Structure: The Senior Lead UX Design will likely report to a Creative Director, Head of Experience Design, or a senior executive within the "Fractal" brand or the broader Dentsu India operations. They will, in turn, manage a team of UX Designers.

Operations Impact: The UX team, under this leadership, is crucial for ensuring that Dentsu's (and its clients') digital products, services, and campaigns are user-friendly, effective, and aligned with business objectives. This role directly impacts client satisfaction, campaign performance, and the overall success of digital initiatives. The "Fractal" brand context might emphasize impact through data-driven insights and advanced technological solutions.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director or VP level role within Experience Design, overseeing larger teams or broader strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like AI-driven UX, data visualization, or complex enterprise solutions within the "Fractal" brand.

• Cross-functional Leadership: Potential to move into broader Product or Strategy leadership roles, leveraging UX as a foundational skill.

• Global Mobility: As part of a global organization, opportunities may arise for international assignments or roles.

• Industry Influence: Through leadership in pitches, articles, and presentations, opportunity to build personal brand and influence industry best practices.

📝 Enhancement Note: The growth path is clearly defined towards higher levels of leadership and strategic influence within Dentsu. The emphasis on "Fractal" suggests a niche growth opportunity within advanced technology and data-driven design. Candidates should be prepared to discuss their long-term career aspirations and how this role aligns with them.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office setting within Dentsu's Mumbai operations. Dentsu offices are typically modern, collaborative spaces designed to foster creativity and teamwork.

Office Location(s): Worli, Mumbai, Maharashtra, India. This is a well-established business district in Mumbai, offering good connectivity and access to amenities.

Workspace Context:

• The workspace will likely be a collaborative environment with open-plan areas, meeting rooms, and dedicated project spaces.

• Access to industry-standard design software, hardware, and prototyping tools will be provided.

• Opportunities for regular interaction with design colleagues, cross-functional teams, and potentially clients.

Work Schedule:

• Full-time, on-site role. While standard hours are expected, the nature of agency work, especially with pitch teams and client deadlines, may require flexibility and occasional extended hours. The company culture likely supports a balance, but peak periods will demand dedication.

📝 Enhancement Note: The on-site nature of the role in a prime Mumbai location suggests a commitment to in-person collaboration and client engagement. Candidates should be prepared for a dynamic agency environment that often requires adaptability and responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, focusing on experience level, leadership skills, and relevant project types.

• Hiring Manager Interview: A discussion with the hiring manager (likely a senior design leader or head of the "Fractal" brand's design unit) to assess strategic thinking, leadership approach, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present 2-3 key case studies from their portfolio. This is a critical stage to evaluate design thinking, problem-solving, process, and impact. Expect to discuss your role, challenges, and outcomes in detail.

• Team/Peer Interviews: Meetings with other UX designers, researchers, or cross-functional team members to assess collaboration style and technical proficiency.

• Executive/Final Interview: A final conversation with a senior leader to confirm strategic alignment and overall suitability for the role and Dentsu.

Portfolio Review Tips:

• Focus on Leadership & Strategy: Beyond individual design skills, highlight your role in leading teams, setting design direction, and influencing business outcomes.

• Quantify Impact: Use metrics and data to demonstrate the success of your designs and initiatives. For example, "increased conversion rates by X%", "reduced user error by Y%", or "improved customer satisfaction scores by Z points."

• Showcase Process: Clearly articulate your design process, including research methodologies, ideation techniques, prototyping, and iteration. Explain why you made certain decisions.

• Tailor to "Fractal": If possible, research Dentsu's "Fractal" brand and tailor your case study selection and presentation to highlight relevant experience (e.g., data-driven design, complex systems, AI integration).

• Storytelling: Present your case studies as compelling narratives, highlighting challenges, your approach, and the resulting impact.

Challenge Preparation:

• Be prepared for a design challenge or a case study discussion during the interview process. This might involve a hypothetical problem related to Dentsu's services or the "Fractal" brand, requiring you to outline your approach to solving it from a UX perspective.

• Practice articulating your thought process clearly and concisely, especially when discussing complex problems or strategic decisions.

• Be ready to discuss how you would mentor and develop a design team, manage stakeholder expectations, and drive process improvements.

📝 Enhancement Note: The portfolio presentation is the cornerstone of this application process. Candidates must be adept at communicating their strategic value and leadership capabilities, not just their design execution skills. Understanding the "Fractal" brand's specific focus will be crucial for tailoring the presentation effectively.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Figma, Sketch, Adobe XD, InVision (for prototyping and collaboration).

• User Research Tools: UserTesting.com, Maze, Hotjar, Qualtrics, SurveyMonkey.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Miro.

• Design Systems: Experience with creating, maintaining, and utilizing design systems.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Data Visualization Tools: Tableau, Power BI (understanding how to interpret and leverage data for design decisions).

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms, understanding how UX integrates with sales and marketing funnels.

📝 Enhancement Note: While experience with specific tools is valuable, the emphasis for a Senior Lead is on understanding how to select, implement, and optimize the right tools and processes for a team and for achieving business objectives. Proficiency in industry-standard UX design and prototyping tools is a given, but a strategic understanding of the broader technology stack supporting UX is expected.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Placing the user at the heart of all design decisions, ensuring empathy and a deep understanding of user needs.

• Collaboration: Fostering a highly collaborative environment where ideas are shared openly, and cross-functional teams work harmoniously.

• Innovation: Encouraging creative thinking, experimentation, and the pursuit of novel solutions to complex problems.

• Excellence: A commitment to delivering high-quality, impactful design work that meets and exceeds client expectations.

• Continuous Learning: Valuing professional development, staying updated with industry trends, and sharing knowledge within the team.

• Data-Driven Decisions: Utilizing data and user insights to inform design choices and measure the effectiveness of solutions.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with strategists, account managers, creative teams, developers, and data scientists to ensure holistic solutions.

• Open Communication: Encouraging transparent feedback, constructive critique, and active listening among team members and stakeholders.

• Agile & Iterative: Embracing iterative design processes, allowing for flexibility and adaptation based on feedback and evolving project requirements.

• Mentorship & Support: A culture where senior members actively mentor and support junior team members, fostering a growth-oriented atmosphere.

📝 Enhancement Note: The values and collaboration style are inferred from Dentsu's global positioning and the typical demands of a leading agency environment. Candidates should align their own professional ethos with these principles. The "Fractal" brand might add a layer of emphasis on data-informed collaboration and rigorous analytical approaches.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands and User Needs: Effectively mediating between potentially conflicting client business objectives and genuine user requirements.

• Driving Design Adoption: Ensuring that UX best practices and the team's output are consistently valued and implemented across various projects and teams within Dentsu and its clients.

• Managing a Diverse Team: Leading and motivating a team with varied experience levels, skill sets, and perspectives, ensuring cohesive output.

• Keeping Pace with Technology: Continuously adapting UX strategies and practices to incorporate rapidly evolving technologies and digital trends.

• Measuring ROI of UX: Demonstrating the tangible business value and return on investment of UX initiatives to stakeholders.

Learning & Development Opportunities:

• Advanced UX Methodologies: Access to training and workshops on cutting-edge UX research, design thinking, and service design techniques.

• Leadership Training: Opportunities to hone leadership, strategic planning, and people management skills through Dentsu's internal programs.

• Industry Exposure: Participation in major industry conferences, seminars, and client forums.

• Cross-Disciplinary Projects: Exposure to diverse projects across Dentsu's network, allowing for skill expansion into areas like AI, data analytics, and digital transformation.

• Mentorship: Opportunities to be mentored by senior leadership within Dentsu and to mentor junior designers, solidifying knowledge and leadership skills.

📝 Enhancement Note: Addressing these challenges proactively and demonstrating a clear plan for continuous learning will be key differentiators for candidates. The growth opportunities are significant, reflecting Dentsu's commitment to employee development within a global framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your philosophy for building and leading a high-performing UX design team."

• "How do you balance client business objectives with user needs, especially when they conflict?"

• "Walk us through a strategic UX initiative you led. What was the business problem, your approach, and the measurable impact?"

• "How do you stay ahead of emerging technology and design trends, and how do you integrate them into your team's work?"

Company & Culture Questions:

• "What do you know about Dentsu and our focus on integrated growth solutions? How does your UX leadership style align with this?"

• "How would you foster a culture of innovation and continuous learning within your UX team?"

• "Describe your experience working with diverse stakeholders (clients, product managers, engineers, strategists). How do you ensure alignment and buy-in?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, the solution, and the results. Use a consistent framework.

• Highlight Leadership: Emphasize your contributions as a leader, mentor, and strategic thinker, not just as a designer.

• Showcase Process & Iteration: Demonstrate how you navigate ambiguity, iterate based on feedback, and make informed decisions.

• Quantify Outcomes: Present data and metrics to support the effectiveness of your designs.

• Be Prepared for Q&A: Anticipate questions about your decisions, challenges, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, a deep understanding of the UX design process, and the ability to drive business impact. Candidates should align their answers with Dentsu's known values and the specific context of the "Fractal" brand.

📌 Application Steps

To apply for this Senior Lead UX Design position:

• Visit the Dentsu careers portal and submit your application through the provided link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Mumbai/Senior-Lead-UX-Design_R1094642

• Resume Optimization: Tailor your resume to highlight leadership experience, strategic UX initiatives, team management, and quantifiable achievements relevant to the job description. Use keywords like "User Experience Design," "Team Leadership," "Strategic Planning," "Client Management," and "Process Improvement."

• Portfolio Curation: Prepare a digital portfolio that showcases 2-3 in-depth case studies demonstrating your leadership, strategic thinking, problem-solving skills, and impact on business objectives. Ensure it clearly outlines your role and the results achieved.

• Company Research: Thoroughly research Dentsu's global operations, its focus on integrated growth solutions, and specifically the "Fractal" brand. Understand their client offerings and industry position.

• Interview Practice: Practice articulating your experience and insights using the STAR method (Situation, Task, Action, Result) for behavioral questions, and prepare to present your portfolio case studies effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.