Senior Product Designer, Growth - (12 Month Mat Cover)

📍 Job Overview

Job Title: Senior Product Designer, Growth - (12 Month Mat Cover)

Company: PetLabCo.

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / Growth Marketing Operations

Date Posted: 2026-05-14T10:09:35.026Z

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role focuses on the design and optimization of high-converting digital experiences for customer acquisition, directly impacting key business metrics such as conversion rate and Average Order Value (AOV).

• You will be instrumental in creating and iterating on landing pages, advertorials, and quiz funnels to maximize paid traffic effectiveness, leveraging a data-driven and experimental approach.

• The position requires a strong understanding of Conversion Rate Optimization (CRO) principles, user psychology, and a systems-thinking mindset to build scalable design solutions.

• Collaboration with Growth, Marketing, Copywriting, and Development teams is crucial to bring performance-focused acquisition journeys to life.

📝 Enhancement Note: While the title is "Senior Product Designer, Growth," the responsibilities and emphasis on conversion, AOV, and acquisition funnels indicate a strong leaning towards Growth Marketing Operations and Performance Design. This role is less about traditional product feature design and more about optimizing the user journey for conversion within a Direct-to-Consumer (D2C) e-commerce context.

📈 Primary Responsibilities

• Design and optimize high-converting landing pages, advertorials, quiz funnels, and other acquisition experiences across paid marketing channels.

• Develop customer-centric journeys that demonstrably improve conversion rates, Average Order Value (AOV), and subscription uptake.

• Translate customer insights, performance data, and experimentation learnings into effective and engaging digital experiences.

• Apply User Experience (UX) best practices, Conversion Rate Optimization (CRO) principles, and user psychology to enhance acquisition journeys.

• Partner closely with the Growth team to rapidly test, learn, and iterate on design concepts through a structured experimentation framework.

• Utilize analytics platforms, heatmaps, session recordings, and A/B testing results to identify friction points and opportunities for conversion improvement.

• Create scalable and reusable design solutions, including component libraries and design patterns in Figma, to ensure consistency and efficiency across multiple products, campaigns, and test variants.

• Maintain and evolve PetLabCo.'s visual identity and brand storytelling across all acquisition touchpoints, balancing performance-driven design with brand integrity.

• Present design concepts, rationale, and performance outcomes clearly and persuasively to diverse stakeholders.

• Manage multiple projects concurrently, prioritizing effectively to meet fast-paced optimization demands in a high-growth environment.

📝 Enhancement Note: The responsibilities highlight a dual focus on tactical CRO execution and strategic design system thinking. Candidates should be prepared to demonstrate an ability to balance immediate performance needs with the creation of sustainable design assets.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5-10 years of proven experience in UX/UI design, with a significant focus on conversion-driven design within a D2C, B2C, e-commerce, or subscription-based business environment.

• Demonstrated experience working collaboratively with Growth, Paid Media, or Performance Marketing teams to achieve measurable business outcomes.

Required Skills:

• Conversion-Focused UX/UI Design: Proven ability to design interfaces and user flows that directly drive conversions, AOV, and subscription sign-ups.

• Figma Proficiency: Expert-level skills in Figma, including advanced component creation, auto layout, prototyping, and collaboration features.

• Conversion Rate Optimization (CRO): Deep understanding of CRO principles, A/B testing methodologies, and user psychology to optimize digital experiences for performance.

• Landing Page & Funnel Design: Expertise in designing effective landing pages, advertorials, and multi-step acquisition funnels.

• Data-Informed Design: Ability to interpret and leverage analytics data, heatmaps, session recordings, and experimentation insights to guide design decisions.

• Systems Thinking & Scalability: Experience in creating reusable design systems, component libraries, and scalable design patterns that support rapid iteration.

• Responsive Web Design: Strong understanding of designing for various devices and screen sizes, ensuring a consistent and optimal user experience.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale and present concepts effectively to stakeholders.

Preferred Skills:

• Experience designing advertorials, quiz funnels, or long-form acquisition experiences.

• Familiarity with subscription, retention-focused e-commerce, or D2C brands.

• Experience with analytics tools (e.g., Google Analytics), heatmapping software (e.g., Hotjar), and session recording tools.

• Experience working within the pet, health, wellness, beauty, or supplement consumer categories.

• Understanding of SEO principles as they relate to landing page design.

📝 Enhancement Note: The "Nice to Have" section strongly suggests that candidates with specific experience in conversion-focused digital marketing assets and e-commerce operations will have a significant advantage. Highlighting experience with experimental design and data analysis in the portfolio will be key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant projects focused on conversion-driven UX/UI design for acquisition funnels or landing pages.

• Each project case study must clearly articulate the business problem, your role and responsibilities, the design process undertaken, key design decisions, and most importantly, the measurable business impact and ROI achieved.

• Evidence of applying CRO principles, user psychology, and data analysis to inform design iterations and improvements.

• Examples of designing for A/B testing, experimentation, or iterative optimization cycles.

Process Documentation:

• The portfolio should detail the user research and insight gathering process conducted.

• Workflow diagrams or explanations of how designs were moved from concept to live implementation, including collaboration with development and marketing teams.

• Examples of how performance data and experimentation results were used to iterate on designs and drive further optimization.

• Documentation of how brand consistency was maintained while achieving performance goals.

📝 Enhancement Note: For this role, the "process" aspect of the portfolio is heavily weighted towards the performance optimization cycle – research, design, test, analyze, iterate. Candidates should structure their case studies to clearly show this loop and the data-driven rationale behind their design choices.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Private Health Care through Vitality

• Generous Annual Leave: 28 days + public and bank holidays

• Help@Hand – Employee Assistance Programme

• Royal London Pension Scheme (Employer contribution of 5%)

• Enhanced Maternity / Paternity / Adoption Leave

• Nursery Salary Sacrifice Scheme

• Generous Learning and Development Budget

• Puppy Therapy (annual)

• Free breakfast, fruits, and snacks in the office

• Working Environment: Dogs are welcome in the office

• Life Assurance (4x basic salary)

• Discount Vouchers & Gym Memberships through WellHub

• Electric Vehicle Scheme

• Give Back Day (volunteer day + £50 charity contribution)

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• The role is hybrid, requiring 3 days per week in the Central London office, offering flexibility for remote work on the remaining days.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior design roles in London, specifically those focused on performance and growth within the D2C e-commerce sector. The extensive benefits package is a strong positive for attracting talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (D2C) Pet Supplements. PetLabCo. operates in the rapidly growing e-commerce and pet wellness sectors, leveraging a strong digital presence and a loyal customer base.

Company Size: While not explicitly stated, the description "9-figure revenue, profitable and rapidly growing" and "vibrant, fast-moving" suggests a scale-up company, likely in the range of 100-500 employees, with a dedicated growth and marketing function.

Founded: The founding date is not provided, but the company's established 9-figure revenue indicates a solid history and market presence.

Team Structure:

• The role sits within the Design & UX team, but with significant partnership and collaboration with the Growth team.

• This implies a matrixed or highly collaborative structure where designers are embedded or closely aligned with growth marketing functions.

• Reporting likely goes up through a Head of Design or Design Lead, with direct oversight and daily interaction coming from Growth Marketing leadership for project prioritization and performance review.

Methodology:

• Data-Driven Decision Making: Heavy reliance on performance data, analytics, heatmaps, session recordings, and A/B testing to inform design and optimize conversion funnels.

• Agile & Iterative Design: A fast-paced, iterative approach is expected, responding quickly to live performance data, campaign needs, and changing business priorities.

• Experimentation Culture: A core part of the role involves rapid experimentation and learning to continuously improve acquisition experiences.

• Systems-Based Design: Emphasis on creating scalable and reusable design solutions to maintain efficiency and consistency across a high volume of acquisition assets.

Company Website: https://www.thepetlabco.com/

📝 Enhancement Note: The company culture is described as "vibrant, fast-moving, and customer-driven." This suggests an environment that values speed, performance, and a direct connection to customer needs and business outcomes.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is a specialist position focused on a critical area of business growth (customer acquisition). It requires a high degree of autonomy and expertise in a niche but vital domain.

Reporting Structure: Typically reports to a Head of Design, Design Lead, or potentially a Director of Product/UX. However, day-to-day direction and project prioritization will heavily come from the Head of Growth or Growth Marketing Lead, emphasizing a strong functional alignment with the Growth team.

Operations Impact: The role has a direct and significant impact on revenue. By optimizing conversion rates, AOV, and subscription uptake on acquisition channels, this designer directly contributes to top-line revenue growth and profitability. Success is measured by tangible business metrics, not just design aesthetics.

Growth Opportunities:

• Specialization Depth: Opportunity to become a deep expert in D2C growth design, CRO, and performance marketing funnels.

• Leadership Potential: While an individual contributor role, success could lead to opportunities to lead design initiatives within growth, mentor junior designers, or transition into a Growth Product Manager role.

• Broader Business Acumen: Exposure to high-level marketing strategy, e-commerce operations, and business performance metrics will enhance overall business understanding.

• Skill Development: Continuous learning in UX best practices, CRO, user psychology, and emerging digital marketing trends. The generous L&D budget supports this.

• Longer-Term Potential: Depending on the success of the company and the candidate's performance, there could be opportunities for permanent roles or involvement in larger strategic product initiatives post-maternity cover.

📝 Enhancement Note: This role offers specialized growth within a high-impact area. Career progression is likely tied to demonstrating quantifiable results in revenue generation through design optimization.

🌐 Work Environment

Office Type: Hybrid model with 3 days per week in a Central London office. This suggests a modern office space designed for collaboration, with amenities to support in-person work.

Office Location(s): Central London, England, United Kingdom. This implies accessibility via public transport and proximity to a vibrant business district.

Workspace Context:

• The office environment is likely dynamic and fast-paced, reflecting the company's growth stage.

• Expect a collaborative atmosphere where designers, marketers, and other teams work closely together.

• The "dogs are welcome" policy indicates a more relaxed and pet-friendly culture, common in some modern D2C companies.

Work Schedule:

• Standard full-time working hours (approx. 40 hours/week).

• The hybrid model offers flexibility, allowing for remote work on specific days, which can aid in focused design tasks and work-life balance.

📝 Enhancement Note: The hybrid model and pet-friendly policy suggest a company that values employee well-being and offers flexibility, while the central London location provides a professional and accessible hub for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a Talent Acquisition specialist to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Introduction: A meeting with the hiring manager (e.g., Head of Design or Growth Lead) where you present your portfolio. This is the most critical stage. Be prepared to walk through 2-3 key projects, focusing on the growth and conversion impact.

• Skills-Based Interview/Challenge: May involve a short design exercise or a more in-depth discussion about your approach to specific growth design challenges, CRO methodologies, or system thinking. This could be a take-home assignment or an in-person/virtual workshop.

• Team/Stakeholder Interviews: Meetings with key collaborators from the Growth, Marketing, or Development teams to assess collaboration style, communication skills, and strategic alignment.

• Final Interview: Potentially a final conversation with a senior leader to discuss role fit, long-term vision, and confirm offer details.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that demonstrate significant, quantifiable improvements in conversion rates, AOV, subscription uptake, or other key acquisition metrics. Use clear numbers and percentages.

• Tell a Story: Structure your case studies with a clear narrative: Problem -> Your Role -> Process -> Solution -> Results -> Learnings.

• Showcase the "Growth" Aspect: Emphasize how your design decisions were informed by data, user research, and CRO principles. Highlight your experimentation and iteration process.

• Demonstrate Systems Thinking: Include examples of how you've created scalable design solutions or contributed to design systems that enable faster iteration for growth campaigns.

• Be Concise & Clear: Be prepared to present your portfolio within a set time limit (e.g., 30-45 minutes). Focus on the most relevant projects.

Challenge Preparation:

• CRO Scenarios: Be ready to discuss how you would approach optimizing a specific landing page, a multi-step funnel, or a quiz for conversion.

• Data Interpretation: Practice explaining how you would use data (e.g., heatmaps, analytics, A/B test results) to identify issues and opportunities.

• Design Systems: Prepare to discuss your experience with component libraries and how they support rapid iteration in a performance-driven environment.

• Collaboration: Think about how you would effectively collaborate with marketers to understand campaign goals and copywriters to ensure messaging aligns with design.

📝 Enhancement Note: The interview process heavily emphasizes practical application and demonstrable results. A strong portfolio that clearly articulates the "growth" impact of design work is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and component library management. Proficiency is essential.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially others like InVision.

• Design System Management: Experience with building and maintaining component libraries and design patterns within Figma.

Analytics & Reporting:

• Google Analytics: Essential for understanding user behavior, traffic sources, conversion paths, and overall website performance.

• Heatmapping & Session Recording Tools: Tools like Hotjar, Crazy Egg, or FullStory to visualize user interactions and identify friction points.

• A/B Testing Platforms: Experience with optimizing and interpreting results from tools like Google Optimize, Optimizely, VWO, or similar.

CRM & Automation:

• While not a direct CRM role, understanding how acquisition funnels feed into the broader customer journey and CRM systems (e.g., Salesforce, HubSpot, or specialized e-commerce platforms) would be beneficial.

• Familiarity with how marketing automation platforms might be used in conjunction with landing pages.

📝 Enhancement Note: The technology stack is heavily skewed towards design and analytics tools crucial for performance marketing and CRO. A candidate's ability to leverage these tools to drive measurable business outcomes will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of customer needs and motivations to design experiences that resonate and convert.

• Performance-Driven: A strong focus on achieving measurable business results, particularly in conversion rates, AOV, and subscription uptake.

• Data-Informed & Experimental: A commitment to using data and experimentation as the foundation for design decisions and continuous improvement.

• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication across departments to achieve shared goals.

• Agility & Adaptability: The ability to work at pace, respond quickly to changing priorities, and embrace iterative design processes.

• Brand Integrity: Balancing performance optimization with maintaining a strong, consistent, and compelling brand identity.

Collaboration Style:

• Cross-Functional Integration: Expect to work very closely with Growth Marketers, Copywriters, and Developers. This involves regular syncs, collaborative brainstorming, and integrated workflows.

• Feedback-Driven Iteration: A culture where feedback from performance data, stakeholders, and peers is actively sought and incorporated into design iterations.

• Knowledge Sharing: Encouraging the sharing of learnings from experiments, design trends, and best practices within the design team and broader marketing functions.

📝 Enhancement Note: The company culture emphasizes speed, data, and collaboration, all geared towards driving significant business growth in the D2C space. Candidates who thrive in dynamic, results-oriented environments will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deliver high-velocity design iterations for rapid testing while maintaining a high standard of quality and brand consistency.

• Data Interpretation Complexity: Synthesizing insights from multiple data sources (analytics, heatmaps, A/B tests) to form actionable design hypotheses.

• Stakeholder Alignment: Ensuring buy-in and alignment on design directions and priorities from various teams (Growth, Marketing, Product).

• Evolving D2C Landscape: Keeping pace with rapid changes in digital marketing trends, consumer behavior, and competitive pressures in the D2C pet supplement market.

• Fixed-Term Contract: Navigating the dynamics of a 12-month contract, potentially with the aim of converting to a permanent role based on performance and business needs.

Learning & Development Opportunities:

• Deep Dive into CRO & Growth Hacking: Becoming an expert in advanced conversion rate optimization techniques and growth marketing strategies specific to D2C e-commerce.

• Mastering Performance Design: Enhancing skills in designing for high-volume traffic, optimizing user journeys with specific conversion goals, and understanding the psychological drivers of online purchasing.

• Exposure to E-commerce Operations: Gaining insights into the broader operational aspects of a successful 9-figure D2C business.

• Utilizing a Generous L&D Budget: Access to courses, conferences, workshops, and other resources to further develop design, UX, and growth marketing skills.

• Mentorship: Potential to learn from experienced growth marketers and designers within the team.

📝 Enhancement Note: This role offers a unique opportunity to hone specialized skills in a high-impact area of e-commerce growth, providing significant professional development for designers focused on performance and conversion.

💡 Interview Preparation

Strategy Questions:

• Growth Design Strategy: "How would you approach designing a landing page for a new product launch targeting paid social traffic, focusing on maximizing conversion rate and AOV?" Be prepared to discuss your process, data inputs, and key design elements.

• CRO & Experimentation: "Describe a time you used A/B testing or CRO principles to significantly improve a key conversion metric. What was your process, and what were the results?" Have a specific, data-backed example ready.

• Systems Thinking for Growth: "How would you design a scalable system for landing pages or acquisition assets that allows for rapid testing of different offers and creative approaches while maintaining brand consistency?"

• Data Interpretation: "If you saw a significant drop in conversion rate on a key landing page, what data would you look at first, and what hypotheses would you form?"

Company & Culture Questions:

• "What interests you most about PetLabCo. and this specific growth design role?"

• "How do you approach balancing brand identity with performance-driven design in a fast-paced environment?"

• "Describe your experience working with Growth Marketing teams. What makes for a successful collaboration?"

Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the initial problem, your specific contribution, the design solution, and the quantifiable results (e.g., "Increased conversion rate by 15%," "Boosted AOV by £10").

• Show the Process: Don't just show final screens. Include wireframes, user flows, iterations, and explain the rationale behind your design decisions, linking them back to data or user insights.

• Focus on Growth Impact: Select projects that most clearly demonstrate your ability to drive business outcomes through design, aligning with the core responsibilities of this role.

• Prepare for Q&A: Anticipate questions about your design choices, how you handled challenges, and how you would apply your experience to PetLabCo.'s specific context.

📝 Enhancement Note: The interview process is designed to assess not just design skill but also commercial acumen, data literacy, and the ability to drive tangible business results. A portfolio that speaks the language of growth marketing is essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in D2C e-commerce, conversion rate optimization, landing page design, A/B testing, and working with performance marketing or growth teams. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that demonstrate success in driving conversion and revenue growth. Ensure each case study clearly outlines the problem, your process, and quantifiable results.

• Prepare for the Portfolio Presentation: Practice walking through your selected case studies, focusing on the "growth" impact and your data-driven approach. Be ready to discuss your experience with Figma and CRO principles.

• Research PetLabCo.: Understand their products, target audience, and marketing strategies. Think about how your design skills can specifically contribute to their growth goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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