Product Design Manager

📍 Job Overview

Job Title: Product Design Manager

Company: dunnhumby

Location: Gurgaon, Haryana, India

Job Type: Full-time

Category: Product Design Management / UX Leadership

Date Posted: 2026-05-14T04:57:17

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor a team of Product Designers to deliver exceptional user experiences for a cutting-edge B2B advertising platform.

• Drive the overarching design vision, ensuring alignment with product strategy, business objectives, and customer data science principles.

• Oversee the end-to-end product design lifecycle, from discovery and research to detailed design and implementation, maintaining high standards of craft and consistency.

• Champion user-centered design methodologies, embedding continuous discovery and user research to inform design decisions and product iteration.

• Define, maintain, and evolve design systems, standards, and guidelines, with a strong emphasis on accessibility and compliance within the AdTech and Retail Media sectors.

📝 Enhancement Note: The role is positioned as a leadership opportunity within a specialized B2B advertising platform team at dunnhumby, a leader in Customer Data Science. This implies a need for strategic thinking beyond pure UX execution, focusing on how design contributes to business outcomes, customer satisfaction, and organizational growth through defined KPIs. The emphasis on "self-serve B2B advertising platform" and "omnichannel retail media campaigns" indicates a need for designers who understand complex B2B user flows and the nuances of advertising technology.

📈 Primary Responsibilities

• Lead, mentor, and develop a team of Product Designers, fostering a collaborative and innovative environment that encourages professional growth and high-quality output.

• Define and champion the product design vision, ensuring it is strategically aligned with the broader product roadmap, business goals of Tesco Media, and dunnhumby's customer data science expertise.

• Govern the end-to-end user experience across the B2B advertising platform, ensuring consistency, usability, and adherence to design principles and brand standards.

• Integrate continuous user discovery and research methodologies into the agile design process, ensuring that design decisions are data-informed and user-centric.

• Establish, maintain, and evangelize comprehensive design standards, including a robust design system, accessibility guidelines (WCAG compliance), and ethical data usage principles.

• Define, track, and analyze key product KPIs (e.g., user satisfaction, adoption rates, campaign success metrics) to measure the impact of design interventions and guide future iterations.

• Cultivate a culture of innovation and creative problem-solving within the design team, encouraging experimentation and the exploration of novel solutions for retail media advertising.

• Streamline and optimize design processes to support efficient, agile delivery cycles in close collaboration with product management, engineering, and marketing stakeholders.

• Evaluate, recommend, and implement new design tools, technologies, and methodologies that enhance design quality, team productivity, and overall workflow efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of people management, strategic design leadership, and hands-on process improvement. The emphasis on "service-level KPIs," "customer satisfaction," and "business performance" suggests that this role requires a strong understanding of how design directly impacts commercial outcomes, particularly within the retail media and AdTech landscape. The expectation to "improve design processes for efficient, agile delivery" indicates a need for a candidate experienced in optimizing team workflows within a fast-paced, product-focused environment.

🎓 Skills & Qualifications

Education:

• Preferred: Degree in UX/Product Design, Human-Centered Design, Graphic/Communication Design, or a related field.

Experience:

• 10+ years of dedicated UX/Product Design experience, with a substantial portfolio showcasing successfully shipped products.

• Demonstrated experience in leading design activities and managing the entire product design lifecycle for complex digital products.

Required Skills:

• Deep expertise in user-centered design principles and methodologies.

• Strong proficiency in user research, usability testing, and synthesizing insights into actionable design improvements.

• Exceptional storytelling abilities and the capacity to clearly articulate and advocate for design decisions to diverse stakeholders.

• Proven ability to connect design outcomes directly to business goals, product strategy, and key performance indicators (KPIs).

• Skilled in agile and iterative design processes, with experience working effectively in cross-functional teams (Product Management, Engineering, Marketing).

• Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Strong understanding of design systems, their implementation, and maintenance for consistency and scalability.

Preferred Skills:

• Experience within the Retail Media or AdTech industries.

• Familiarity with Customer Data Science concepts and their application in product development.

• Experience with accessibility compliance standards (e.g., WCAG) and their integration into design workflows.

• Knowledge of service design principles and their application to enhance the overall customer journey.

📝 Enhancement Note: The requirement for 10+ years of experience and a proven track record in leading teams strongly suggests this is a senior management position. The preference for Retail or AdTech experience, coupled with the company's focus on Customer Data Science and a B2B advertising platform, indicates that candidates with domain-specific knowledge will have a significant advantage. The emphasis on articulating design decisions and connecting them to business goals points towards a need for strong strategic and communication skills, not just technical design proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 10 years of UX/Product Design work with examples of shipped products.

• Detailed case studies demonstrating end-to-end product design leadership, including problem definition, user research, ideation, prototyping, testing, and implementation.

• Evidence of leading design teams, including examples of team structure, mentorship, and process improvements implemented.

• Demonstrations of how design decisions were directly tied to business objectives, product strategy, and measurable KPIs.

• Examples of contributions to or creation of Design Systems, highlighting their impact on consistency and efficiency.

Process Documentation:

• Documentation of experience in refining and optimizing design processes within agile frameworks.

• Examples of how user research and continuous discovery were integrated into iterative design workflows.

• Evidence of establishing and maintaining design standards, accessibility guidelines, and compliance protocols.

• Case studies illustrating the definition and tracking of product KPIs to measure design impact and guide strategic decisions.

• Examples of fostering collaborative design environments and improving cross-functional team workflows.

📝 Enhancement Note: For a Product Design Manager role with over 10 years of experience, the portfolio must go beyond showcasing individual design skills. It needs to demonstrate strategic leadership, team management capabilities, and a proven ability to drive business impact through design. The emphasis on "shipped product work" and "end-to-end product design" suggests a need for tangible results and a comprehensive understanding of the product development lifecycle.

💵 Compensation & Benefits

Salary Range:

Given the location (Gurgaon, India), the experience level (10+ years), and the seniority of the role (Managerial, leading a team), a competitive salary range would be estimated between ₹2,500,000 to ₹4,500,000 per annum. This estimate is based on industry benchmarks for senior product design and UX leadership roles in India, considering the demand for specialized skills in AdTech and B2B platforms. Factors influencing the exact figure would include the candidate's specific experience, negotiation skills, and the company's compensation philosophy.

Benefits:

• Comprehensive Rewards Package: A competitive overall compensation structure.

• Flexible Working Hours: The ability to adjust working hours to better suit personal needs and work-life balance.

• Birthday Off: An additional day of paid leave to celebrate your birthday.

• Investment in Cutting-edge Technology: Access to and utilization of advanced tools and technologies that support design innovation and productivity.

• Health and Wellness Programs: Potential for medical insurance, wellness initiatives, and other health-focused benefits.

• Professional Development: Opportunities for training, workshops, conferences, and certifications relevant to design leadership and the AdTech industry.

• Retirement Savings Plan: Contribution towards a provident fund or similar retirement savings scheme.

Working Hours:

The role is described as having "flexible working hours," suggesting a focus on output and results rather than strict adherence to a 9-to-5 schedule. While a standard full-time commitment is expected (estimated at 40 hours per week), there is an understanding of the need for work-life balance, allowing for adjustments as long as team collaboration and project deadlines are met.

📝 Enhancement Note: The provided salary range is an estimate based on publicly available data for similar roles in Gurgaon, India, and the specified experience level. Actual compensation may vary. The benefits listed are a combination of those explicitly mentioned in the job description and common offerings for senior roles in multinational tech companies in India. The "flexible working hours" are a key perk, indicating a modern work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Customer Data Science, Retail Media, AdTech. dunnhumby operates at the intersection of retail, data analytics, and advertising technology, providing advanced insights to major global brands and retailers. This context means the work is data-intensive, focused on driving measurable business outcomes, and requires an understanding of privacy-centric data usage.

Company Size: Nearly 2,500 employees globally. This indicates a large, established organization with resources and a structured approach to operations, but also potentially a need for agility and individual impact within specific teams. The global presence means working within a diverse, international environment.

Founded: dunnhumby was founded in 1997. With over two decades of experience, the company has a mature understanding of data science and a proven track record in the industry. This history suggests stability and a deep-rooted expertise in its field.

Team Structure:

• The Product Design Manager will lead a team of Product Designers within the Tesco Media division, focusing on a self-serve B2B advertising platform.

• This team operates as part of an agile, global product team, implying close collaboration with Product Managers, Engineers, and potentially data scientists and marketing specialists.

Methodology:

• Data Analysis and Insights: A core tenet of dunnhumby's operations is leveraging customer data science for deep insights. Design decisions are expected to be informed by data, user research, and performance metrics.

• Workflow Planning and Optimization: The role emphasizes improving design processes for efficient, agile delivery, indicating a focus on structured workflows, lean methodologies, and continuous improvement.

• Automation and Efficiency: The development of a "self-serve B2B advertising platform" inherently requires a focus on automation and creating efficient user journeys for advertisers and brands.

Company Website: https://www.dunnhumby.com/

📝 Enhancement Note: The company's specialization in Customer Data Science and its role in the AdTech/Retail Media space are critical. This means the design challenges are complex, involving data interpretation, privacy considerations, and B2B user needs. The culture is likely data-driven and performance-oriented, with a global outlook. The "nimble, small-business feel" within a large organization suggests opportunities for individual initiative.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior-level management position, specifically a Product Design Manager. It sits above individual contributor UX Designers and reports into higher levels of product or design leadership. The scope includes not only design execution but also team leadership, strategy setting, process improvement, and direct contribution to business objectives.

Reporting Structure: The Product Design Manager will report to a higher-level leader within the Tesco Media product organization, likely a Director or VP of Product/Design. They will, in turn, manage a team of Product Designers. This structure facilitates strategic alignment from the top down and execution oversight from the manager down.

Operations Impact: The Product Design Manager's impact is significant. They are responsible for shaping the user experience of a critical B2B advertising platform, directly influencing its adoption, usability, and effectiveness for brands and agencies. This, in turn, impacts Tesco Media's revenue generation, client retention, and market positioning. By defining service-level KPIs, the role ensures design's contribution to customer satisfaction, business performance, and overall organizational growth is measurable and understood.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director or Head of Product Design role, overseeing larger teams and broader product portfolios within dunnhumby or its client divisions.

• Strategic Influence: Opportunity to shape the future direction of dunnhumby's product design strategy, particularly within the rapidly evolving AdTech and Retail Media sectors.

• Domain Expertise: Deepen expertise in Customer Data Science, Retail Media, and B2B advertising platforms, becoming a recognized leader in these specialized fields.

• Mentorship and Team Development: Further hone leadership skills through ongoing mentorship of design talent and building high-performing design teams.

• Cross-functional Leadership: Opportunity to lead design initiatives that span multiple product areas or collaborate on strategic projects with other departments.

📝 Enhancement Note: The career path for a Product Design Manager in this context is geared towards increasing strategic responsibility and leadership scope. The emphasis on "Customer Data Science" and "AdTech" suggests that specialization within these domains will be a key driver for career progression. The role offers a chance to move from managing a team to influencing broader product and business strategy.

🌐 Work Environment

Office Type: The job is listed as "Hybrid," indicating a blend of remote and in-office work. This suggests a modern work environment that values flexibility while also recognizing the importance of in-person collaboration, team building, and focused work sessions.

Office Location(s): The primary location is Gurgaon, Haryana, India. This implies access to a modern office space equipped to support hybrid work, with collaboration areas, meeting rooms, and potentially quiet zones for focused work. Specific details about the office amenities would be best confirmed with the recruiter.

Workspace Context:

• Collaborative Environment: The hybrid model and agile team structure foster collaboration. The office space likely includes meeting rooms and communal areas designed for team syncs, brainstorming sessions, and cross-functional discussions.

• Operations Tools and Technology: As a tech-focused company, expect access to up-to-date design software, collaboration platforms, and robust IT infrastructure to support both remote and in-office work.

• Team Interaction: Opportunities for regular interaction with direct reports, peers in product and engineering, and potentially stakeholders from client-facing teams, both virtually and in person during designated office days.

Work Schedule: The mention of "flexible working hours" suggests a degree of autonomy in managing the workday. While a standard full-time commitment is expected, employees are empowered to structure their hours to optimize productivity and maintain work-life balance, provided team needs and deadlines are met. This flexibility is crucial for roles that require deep focus and creative problem-solving, common in product design.

📝 Enhancement Note: The hybrid nature of the role and the emphasis on flexible working hours are key aspects of the work environment. This suggests a company that trusts its employees and prioritizes outcomes over strict time-based work. The Gurgaon location implies a professional office setting within a major business hub in India.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, leadership capabilities, and alignment with the role's requirements.

• Hiring Manager Interview: A discussion with the Hiring Manager (Pamela Moscarda) to delve deeper into your leadership experience, design philosophy, team management approach, and strategic thinking. Expect questions about your past successes and challenges in leading design teams.

• Design Challenge/Case Study Presentation: You will likely be asked to present a detailed case study from your portfolio, focusing on a complex product design challenge you led. This will assess your problem-solving skills, design process, user research methodologies, and ability to articulate outcomes and impact.

• Team/Peer Interviews: Meetings with potential peers (e.g., Product Managers, Engineers) and possibly other design leaders to evaluate your collaboration style, technical acumen, and cultural fit within the agile product team.

• Final Interview: A discussion with senior leadership to confirm strategic alignment, assess overall fit, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest case studies that best demonstrate end-to-end product design leadership, team management, and impact on business goals. Prioritize examples relevant to B2B platforms, AdTech, or complex user journeys.

• Structure for Impact: For each case study, clearly articulate: the problem, your role and team, the process followed (research, ideation, design, testing), key decisions and rationale, your specific contributions, and the measurable outcomes (user satisfaction, business KPIs).

• Highlight Leadership: Explicitly detail your experience in leading, mentoring, and developing design teams. Showcase how you've improved team processes, fostered collaboration, and driven design excellence.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your design work. Quantify improvements in user engagement, conversion rates, efficiency, or client satisfaction.

• Visual Storytelling: Ensure your presentation is visually compelling, using mockups, prototypes, research insights, and data visualizations effectively. Walk through the user journey and demonstrate how your design solutions address user needs.

Challenge Preparation:

• Understand the Platform: Research dunnhumby, Tesco Media, and the concept of a self-serve B2B advertising platform. Understand the typical users (brands, agencies) and their goals.

• Anticipate Design Problems: Consider common challenges in B2B platforms: complex data visualization, user onboarding, campaign management workflows, reporting, and integration with other systems.

• Focus on Process: Be prepared to discuss your design process in detail, emphasizing how you adapt it to agile environments and how you incorporate user research and data.

• Strategic Alignment: Practice articulating how design contributes to business objectives and KPIs. Be ready to discuss how you would measure the success of design initiatives on the Tesco Media platform.

📝 Enhancement Note: The interview process for a senior management role will be rigorous, focusing heavily on leadership, strategic thinking, and proven impact. The portfolio review is critical and should be tailored to showcase not just design skills but also management capabilities and business acumen. The emphasis on a "self-serve B2B advertising platform" means candidates should prepare to discuss complex user flows and data-driven decision-making in an advertising context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), and prototyping tools like InVision or Axure. Figma is increasingly becoming the standard for collaborative design.

• User Research & Testing: Experience with tools for conducting user interviews, surveys, usability testing (e.g., UserTesting.com, Lookback, Maze), and journey mapping.

• Design System Management: Familiarity with tools or platforms used to manage and document design systems (e.g., Zeroheight, Storybook, or internal Confluence/wiki setups).

Analytics & Reporting:

• Web Analytics: Understanding of tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior and campaign performance.

• BI & Dashboarding Tools: Familiarity with tools like Tableau, Power BI, or Looker for analyzing performance data, KPIs, and creating reports for stakeholders.

• A/B Testing Platforms: Experience with tools that facilitate A/B testing and multivariate testing to optimize user flows and campaign effectiveness.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how product design interacts with CRM data (e.g., Salesforce) for user segmentation and personalization can be beneficial.

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, or Trello for agile project management, task tracking, and documentation.

• Communication Platforms: Slack, Microsoft Teams for daily team communication and collaboration.

📝 Enhancement Note: While the job description doesn't explicitly list a technology stack, a Product Design Manager in the AdTech/Retail Media space would be expected to be proficient with leading design and prototyping tools. Familiarity with analytics, BI tools, and agile project management software is crucial for understanding product performance and collaborating effectively with cross-functional teams. The mention of "Customer Data Science" implies an environment where data analysis is paramount.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of both end-users (brands and agencies) and the broader business goals of Tesco Media.

• Data-Driven Decision Making: Valuing insights derived from data, user research, and performance metrics to guide design strategy and execution.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work cohesively towards common goals.

• Innovation & Curiosity: Encouraging a mindset of continuous learning, experimentation, and the pursuit of novel solutions to complex problems in the AdTech space.

• Quality & Craftsmanship: A dedication to high standards in design execution, user experience, and the overall polish of product deliverables.

Collaboration Style:

• Cross-functional Integration: The design team operates within agile product teams, requiring seamless collaboration with Product Managers, Engineers, Data Scientists, and Marketing. This involves active participation in sprint planning, reviews, and retrospectives.

• Process Improvement Culture: An environment that encourages open discussion about design processes, with a collective effort to identify bottlenecks, implement improvements, and adopt best practices for agile delivery.

• Knowledge Sharing: A culture that promotes the sharing of learnings, insights, and best practices through methods like design critiques, internal presentations, and documentation, fostering collective growth and expertise.

📝 Enhancement Note: Given dunnhumby's focus on Customer Data Science and its role in the AdTech industry, the company culture likely emphasizes analytical rigor, measurable outcomes, and a strong understanding of client needs. The emphasis on "self-serve" and "omnichannel" implies a drive towards user empowerment and seamless experiences, which would be reflected in the team's values.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complex B2B Workflows: Designing for a self-serve B2B advertising platform requires understanding intricate user journeys, data management, campaign activation, and reporting for sophisticated users (agencies, brands).

• Balancing User Needs with Business Goals: Effectively translating diverse stakeholder requirements and aggressive business objectives into user-friendly and impactful design solutions.

• Driving Adoption of New Technologies: Encouraging adoption of the platform and its features among a B2B audience, which may be resistant to change or have established workflows.

• Maintaining Design Consistency Across a Growing Platform: Ensuring a cohesive and high-quality user experience as the platform evolves and new features are introduced, while managing a growing team.

• Measuring Design Impact in AdTech: Quantifying the ROI of design initiatives in a complex AdTech environment where multiple factors influence campaign success.

Learning & Development Opportunities:

• Specialized Domain Expertise: Deepen knowledge in Customer Data Science, Retail Media, and AdTech through hands-on experience and focused learning initiatives.

• Leadership Development Programs: Access to internal or external training focused on people management, strategic leadership, and executive communication.

• Industry Conferences & Events: Opportunities to attend relevant conferences (e.g., UX, AdTech, Retail Tech) to stay abreast of industry trends and network with peers.

• Mentorship: Receive guidance from senior leaders within dunnhumby and potentially client organizations, providing insights into strategic decision-making and career progression.

• Innovation Initiatives: Participate in hackathons, design sprints, or R&D projects focused on exploring new technologies and innovative solutions for the retail media landscape.

📝 Enhancement Note: The challenges highlighted are characteristic of senior product design roles in dynamic tech environments, particularly those involving complex B2B platforms and specialized industries like AdTech. The growth opportunities are geared towards advancing leadership capabilities and deepening domain expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design team through a significant product redesign or new feature launch. What was your approach, what challenges did you face, and what were the key outcomes?" (Focus: Leadership, Process, Impact)

• "How do you balance the needs of different stakeholders (e.g., Product, Engineering, Sales, Clients) when defining a product vision and design strategy?" (Focus: Stakeholder Management, Strategic Alignment)

Company & Culture Questions:

• "Based on your understanding of dunnhumby and Tesco Media, how would you approach building a design culture that emphasizes both innovation and measurable business impact?" (Focus: Cultural Fit, Strategic Alignment)

• "How do you foster collaboration and knowledge sharing within a design team, especially in a hybrid work environment?" (Focus: Team Dynamics, Collaboration)

Portfolio Presentation Strategy:

• Lead with the 'Why': Start each case study by clearly articulating the business problem or user need you were addressing and the strategic context.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows, research findings) to illustrate your process and solutions. Be prepared to demo interactive prototypes if applicable.

• Highlight Your Leadership Role: Explicitly state your responsibilities, decisions made, and how you guided your team. Quantify your impact on team performance or project delivery.

• Connect to Business Outcomes: Conclude each case study by summarizing the measurable results and how the design contributed to the company's objectives (e.g., increased conversion, reduced support tickets, improved user satisfaction scores).

• Be Prepared for Deep Dives: Anticipate probing questions about specific design choices, research methodologies, and trade-offs made during the design process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design expertise but also strong leadership, strategic thinking, and a business-oriented mindset. The ability to articulate how design drives tangible business outcomes is paramount for a management role in a data-driven company like dunnhumby.

📌 Application Steps

To apply for this Product Design Manager position:

• Submit your application through the provided link on the Greenhouse ATS.

• Customize Your Resume: Tailor your resume to highlight your 10+ years of UX/Product Design experience, specifically emphasizing leadership roles, team management, and experience with B2B platforms, AdTech, or complex digital products. Use keywords from the job description and incorporate quantifiable achievements.

• Curate Your Portfolio: Select 3-4 of your strongest case studies that best showcase your end-to-end product design leadership, team management capabilities, and measurable business impact. Ensure each case study clearly outlines the problem, your role, process, solutions, and outcomes.

• Prepare Your Presentation: Practice presenting your chosen portfolio case studies, focusing on clear storytelling, visual aids, and articulating your strategic contributions and leadership. Be ready to discuss your design process and how you measure success.

• Research dunnhumby & Tesco Media: Gain a deep understanding of the company's mission, values, industry position (Customer Data Science, AdTech, Retail Media), and the specific goals of the Tesco Media B2B advertising platform. Understand their approach to data and customer-centricity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.