Senior Graphic Designer - Motion & Brand Design

📍 Job Overview

Job Title: Senior Graphic Designer - Motion & Brand Design

Company: Independence Pet Group

Location: Ohio, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-29

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead complex, high-visibility creative projects from concept through execution, managing priorities, timelines, and stakeholder expectations within a multi-brand pet insurance portfolio.

• Develop strategic visual concepts and campaign creative across digital, print, social, web, email, paid media, and partner marketing channels, ensuring alignment with business objectives.

• Serve as a creative leader, mentoring junior designers and elevating creative quality and brand consistency across assigned brands like Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, and Pets Plus Us.

• Translate marketing objectives, customer insights, and brand strategies into compelling visual solutions, with a strong emphasis on motion design, animation, and video content creation.

📝 Enhancement Note: The role is designated as Senior Graphic Designer with specific emphasis on Motion & Brand Design, indicating a need for advanced skills beyond static design, particularly in video and animation for brand storytelling and marketing campaigns. The requirement for 5-7 years of experience and the mention of mentoring junior designers solidify its mid-senior level positioning.

📈 Primary Responsibilities

• Spearhead the end-to-end execution of high-impact creative projects, encompassing concept development, design, animation, and final delivery, ensuring adherence to project scope and deadlines.

• Collaborate closely with the Creative Director, fellow designers, and cross-functional teams (including marketing, product, and partnership teams) to translate business goals into effective visual strategies.

• Act as a brand steward for specific pet insurance brands, ensuring all creative output maintains a high standard of design excellence, brand integrity, and strategic alignment.

• Produce dynamic and engaging motion graphics, animations, and video content for a variety of platforms, including social media, digital advertising, website assets, email campaigns, and partner marketing materials.

• Present creative work and strategic recommendations to senior leadership and stakeholders, articulating design rationale and demonstrating how creative solutions address business challenges and opportunities.

• Provide guidance, feedback, and mentorship to junior and mid-level designers, fostering their professional development and contributing to the overall creative output and capabilities of the team.

• Actively participate in the evolution and refinement of brand systems, visual identities, and creative best practices, contributing to a cohesive and modern brand presence across the portfolio.

• Analyze marketing objectives, customer insights, and brand strategies to inform the creation of compelling visual narratives and impactful customer experiences.

• Maintain meticulous attention to detail while effectively managing a diverse project load, ensuring accuracy and quality across all deliverables.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and leadership, emphasizing strategic thinking, brand stewardship, and cross-functional collaboration. The focus on motion design and video content creation is a key differentiator for this role, requiring a candidate adept at visual storytelling through animation and video production.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or equivalent professional experience.

Experience: Minimum of 5-7 years of professional graphic design experience, with a proven track record in brand design and motion graphics.

Required Skills:

• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, InDesign, Photoshop).

• Strong proficiency in Adobe After Effects and Premiere Pro for motion graphics and video editing.

• Demonstrated experience creating compelling motion graphics, animation, and video content for marketing campaigns and brand initiatives.

• Deep understanding of motion design principles, including timing, pacing, transitions, storytelling, and animation fundamentals.

• Advanced understanding of branding, visual systems, typography, layout, color theory, and multi-channel marketing design principles.

• Strategic creative thinker with a strong portfolio showcasing concept development, design excellence, and brand stewardship across various media.

• Proven ability to lead complex projects independently, navigate ambiguity, and manage priorities effectively.

• Experience presenting and defending creative recommendations to leadership and cross-functional stakeholders.

• Demonstrated ability to mentor designers and contribute to a collaborative, high-performing creative culture.

• Strong understanding of marketing strategy, customer experience, and performance-driven creative approaches.

• Highly organized with exceptional attention to detail and robust project management skills.

• A positive, collaborative, and adaptable attitude, demonstrating a "no-job-too-small" mindset. Preferred Skills:

• Experience managing complex creative initiatives across multiple brands.

• Experience supporting both B2C and B2B marketing efforts.

📝 Enhancement Note: The technical requirements are specific, calling for expert-level proficiency in Figma and the full Adobe Creative Suite, with a particular emphasis on After Effects and Premiere Pro for motion graphics. The portfolio requirement is critical and must showcase both static graphic design and dynamic motion/video work, highlighting the candidate's ability to translate brand strategy into engaging visual narratives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional design work, with a significant emphasis on motion graphics, animation, and video content creation.

• Demonstrated examples of strategic concept development and the ability to translate business objectives into compelling visual solutions across various channels.

• Case studies or project examples that highlight brand stewardship, visual system development, and the creation of cohesive brand experiences for multiple brands.

• Evidence of platform-specific creative execution for digital advertising, social media, websites, and email marketing.

• Clear articulation of the design rationale, process, and impact for key projects, particularly those involving motion graphics and video. Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to discuss their design process, including:

  • Workflow for concept development to final asset delivery for both static and motion graphics.

  • Strategies for managing multiple projects, timelines, and stakeholder feedback.

  • Methods for ensuring brand consistency and quality across a portfolio of brands.

  • Approach to incorporating customer insights and marketing objectives into design solutions.

  • Experience with collaborative design tools and processes (e.g., Figma, Adobe Creative Suite).

📝 Enhancement Note: The portfolio is the most critical component for this role, requiring a strong demonstration of both graphic design fundamentals and advanced motion/video production skills. Candidates should be prepared to walk through their process, explaining how they approach projects from concept to execution, with a focus on brand consistency and strategic alignment.

💵 Compensation & Benefits

Salary Range: While no specific salary range is provided, a Senior Graphic Designer with 5-7 years of experience in a creative and marketing-focused role, particularly with motion design expertise, in the United States can expect a competitive salary. Based on industry benchmarks and regional cost of living for Ohio, a typical range would be $80,000 - $110,000 annually.

Benefits:

• Comprehensive full medical, dental, and vision insurance.

• Basic Life Insurance at no cost to the employee.

• Company-paid short-term and long-term disability insurance.

• 12 weeks of 100% paid Parental Leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Generous Personal Paid Time Off (PTO).

• Paid holidays and company-wide Wellness Day off.

• Paid time off to volunteer at nonprofit organizations.

• Employee Assistance Program (EAP).

• On-the-job training and skills development opportunities.

• Group Pet Insurance.

• Commuter Benefits.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The remote nature of the role may offer some flexibility in scheduling, but responsiveness and adherence to project deadlines remain crucial.

📝 Enhancement Note: The salary estimate is based on industry data for Senior Graphic Designers with specialized motion graphics skills in the US, specifically considering Ohio's cost of living. The benefits package is extensive and aligns with industry standards for full-time positions, with specific mentions of parental leave, wellness initiatives, and pet-related benefits, reflecting the company's focus on the pet industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Health and Insurance. Independence Pet Group operates within the rapidly growing pet industry, managing a diverse portfolio of brands that offer pet insurance, education, and lost recovery services. This context suggests a culture that values pet welfare, innovation in pet services, and a customer-centric approach to pet parenting.

Company Size: Independence Pet Holdings is a corporate holding company managing multiple brands, indicating a robust organizational structure. While the exact size isn't specified, its multi-brand portfolio suggests a medium to large enterprise with significant operational capacity. This size implies structured processes and opportunities for collaboration across different departments and brands.

Founded: Established in 2021, Independence Pet Holdings is a relatively new but rapidly growing entity. This recent founding suggests a dynamic, forward-thinking culture that is likely to be agile, innovative, and focused on building modern solutions in the pet health space.

Team Structure:

• The role is part of a collaborative creative team, supporting a portfolio of pet insurance brands. This implies a team structure with specialized roles (e.g., Creative Director, fellow designers, motion specialists) working in concert.

• There will be close collaboration with cross-functional stakeholders, including marketing, product, and partnership teams, indicating a matrixed or project-based reporting structure where designers contribute to various brand initiatives.

• Mentorship is a key aspect, with senior designers expected to guide junior and mid-level talent, suggesting a focus on internal development and knowledge sharing. Methodology:

• The company emphasizes building solutions to simplify the pet parenting journey and improve pet well-being, suggesting a customer-centric and data-informed approach to product and service development.

• Creative strategies are expected to be aligned with business objectives and driven by customer insights, pointing towards a performance-oriented creative process.

• The multi-brand, omni-channel approach implies a need for flexible and scalable creative systems that can be adapted across different brand identities and marketing platforms.

Company Website: https://independencepetgroup.com/

📝 Enhancement Note: The company's focus on the pet industry and its relatively recent establishment as a holding company suggest a modern, innovative, and growth-oriented culture. The creative team is integral to bringing these brands to life, requiring designers who are not only skilled but also passionate about the mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, signifying a mid-to-senior level within the creative hierarchy. It requires a substantial level of independent execution, strategic thinking, and the ability to mentor others. The scope includes leading high-visibility projects and contributing to the strategic direction of creative output for multiple brands.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a similar senior creative leadership role within the marketing or brand department. They will also work closely with various cross-functional stakeholders across different brand teams.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and marketing effectiveness across a portfolio of pet insurance brands. Through compelling visual storytelling, motion design, and brand consistency, this role contributes significantly to customer acquisition, retention, and overall brand loyalty. The ability to translate business objectives into impactful creative solutions is key to driving revenue and market share for each brand.

Growth Opportunities:

• Creative Leadership: Potential to advance into a Creative Director or Art Director role, leading larger teams and more significant creative initiatives.

• Specialization: Opportunity to deepen expertise in motion design, video production, or specific brand systems, becoming a subject matter expert.

• Cross-Brand Strategy: Involvement in developing overarching creative strategies for the entire Independence Pet Group portfolio, offering broader strategic exposure.

• Skill Development: Access to ongoing training and development, potentially including advanced motion graphics software, new creative technologies, and leadership training.

• Impactful Projects: Contribution to the growth and success of well-known pet insurance brands, providing a strong portfolio of impactful work.

📝 Enhancement Note: This role offers significant growth potential, moving beyond execution to leadership and strategic contribution. The emphasis on motion design and brand systems provides avenues for specialization, while the multi-brand environment allows for broad exposure and strategic development.

🌐 Work Environment

Office Type: The position is advertised as Remote Solely, meaning there is no requirement to work from a physical office. This offers maximum flexibility in terms of location within the United States.

Office Location(s): While the role is remote, the company is based in Ohio, USA, and the remote positions are specified for "United States". This indicates that candidates must be legally authorized to work in the United States.

Workspace Context:

• As a remote role, the candidate is responsible for establishing their own productive work environment.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, email) and project management software.

• Access to essential design software and hardware will be the responsibility of the candidate, with the expectation that they possess the necessary tools to perform their job effectively.

• While not a physical office, the remote setup necessitates strong self-discipline, time management, and proactive communication to maintain team cohesion and project momentum.

Work Schedule: The role is full-time, implying a standard 40-hour work week. While remote work offers flexibility, candidates should be prepared to adhere to established working hours, attend virtual meetings, and meet project deadlines, potentially requiring availability during core business hours within US time zones.

📝 Enhancement Note: The fully remote nature of the role (Remote Solely) is a key aspect, offering significant flexibility. Candidates should be comfortable working autonomously, managing their own workspace, and relying on digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications, experience, and creative fit. Candidates must include a portfolio link showcasing both graphic design and motion/video work.

• Portfolio Review & Discussion: A dedicated session where the hiring team will review the candidate's portfolio in detail, discussing specific projects, design rationale, and problem-solving approaches. Expect questions about concept development, execution, and the impact of their work.

• Skills Assessment/Creative Challenge: Potentially a practical exercise or case study designed to evaluate design skills, particularly in motion graphics, strategic thinking, and the ability to adapt to brand guidelines. This might involve creating a short animation or designing a campaign concept.

• Team/Stakeholder Interviews: Meetings with the Creative Director, fellow designers, and key cross-functional stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A concluding interview, possibly with senior leadership, to discuss overall fit, career aspirations, and confirm suitability for the senior-level responsibilities.

Portfolio Review Tips:

• Showcase Motion & Brand: Ensure your portfolio prominently features your best motion design, animation, and video content alongside strong graphic design examples. Highlight projects where you've successfully applied and evolved brand systems.

• Tell a Story: For each project, explain the brief, your strategic approach, the challenges faced, your creative process, and the measurable results or impact. Focus on the "why" behind your design decisions.

• Highlight Seniority: Demonstrate leadership through project examples where you took initiative, mentored others, or managed complex projects from concept to completion.

• Tailor to Pet Industry: If possible, include projects that show an understanding of consumer brands, emotional storytelling, or direct-to-consumer marketing, even if not specifically pet-related.

• Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Suite (especially After Effects and Premiere Pro), and any other relevant tools.

Challenge Preparation:

• Motion Graphics Focus: If a creative challenge is provided, anticipate tasks related to creating short animations, storyboarding video concepts, or adapting existing brand assets into dynamic formats.

• Brand Consistency: Be prepared to demonstrate how you would maintain brand consistency across multiple platforms and brands, especially within the pet insurance sector.

• Strategic Rationale: Practice articulating the strategic thinking behind your creative choices, connecting them to business objectives and customer insights.

📝 Enhancement Note: The application process heavily emphasizes the portfolio, particularly the motion design and video components. Candidates should prepare to discuss their creative process, strategic thinking, and leadership capabilities in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for collaborative design, prototyping, and potentially design system management.

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logo creation, and illustration.
  • InDesign: Crucial for layout design, print collateral, and multi-page documents.
  • Photoshop: Required for image editing, manipulation, and digital asset creation.

• Adobe After Effects: Strong proficiency is a must for creating sophisticated motion graphics, animations, and visual effects.

• Adobe Premiere Pro: Necessary for video editing, assembly, and final output of video content.

Analytics & Reporting:

• While not explicitly listed as required tools for this role, a general understanding of how creative assets perform on various platforms (e.g., social media engagement metrics, click-through rates for digital ads) would be beneficial. The candidate should be able to discuss how their creative work contributes to performance metrics. CRM & Automation:

• No specific CRM or automation tools are listed for this design role. However, understanding how creative assets are deployed through marketing automation platforms or CRM systems (e.g., email marketing platforms, ad management systems) would provide valuable context.

📝 Enhancement Note: The technology stack is heavily focused on design and motion graphics software. Expertise in Figma and the full Adobe Creative Suite, with a particular emphasis on After Effects and Premiere Pro, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high standards of visual craft, creativity, and effectiveness in all design outputs.

• Brand Stewardship: Dedicated to maintaining and elevating the integrity and consistency of multiple brand identities.

• Collaboration: Fostering a team-oriented environment where ideas are shared, feedback is constructive, and cross-functional partnerships are valued.

• Customer Centricity: Designing with the end-user (pet parent) in mind, aiming to simplify their journey and enhance their experience.

• Innovation: Embracing new creative approaches, technologies, and storytelling techniques to keep brands fresh and engaging.

• Passion for Pets: A genuine enthusiasm for the pet industry and a desire to contribute to the well-being of pets.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with marketing, product, and partnership teams to ensure creative solutions are strategically aligned with business goals.

• Feedback & Iteration: An open and receptive approach to feedback from peers, leadership, and stakeholders, with a willingness to iterate on designs.

• Knowledge Sharing: A culture that encourages sharing best practices, design techniques, and insights, particularly for motion graphics and brand development.

• Mentorship: Senior team members actively support and guide junior designers, fostering a learning environment.

📝 Enhancement Note: The company culture appears to value creativity, strategic thinking, and a collaborative spirit, all underpinned by a passion for pets. Candidates should demonstrate an ability to work both independently and as part of a team, contributing to a positive and productive creative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Effectively balancing the distinct visual identities and strategic needs of multiple pet insurance brands while maintaining overall brand consistency.

• Fast-Paced Environment: Adapting to a dynamic, multi-brand, and potentially evolving market landscape, requiring quick turnaround times and flexibility.

• Strategic Integration: Ensuring creative output is not just aesthetically pleasing but also strategically sound and contributes demonstrably to marketing objectives and business growth.

• Motion Design Evolution: Staying current with the latest trends and technologies in motion graphics and video production to keep creative work fresh and competitive.

• Remote Collaboration: Navigating the nuances of effective communication and collaboration within a fully remote team structure.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunities to deepen expertise in After Effects, explore new animation techniques, and potentially learn 3D animation or advanced video editing software.

• Brand Strategy: Gaining exposure to broader brand strategy development and how creative contributes to overall business goals across a portfolio.

• Industry Trends: Staying ahead of design and marketing trends within the competitive pet industry and the broader digital landscape.

• Mentorship: Learning from experienced Creative Directors and senior designers, and developing mentorship skills by guiding junior talent.

• Cross-functional Exposure: Understanding the marketing, product, and partnership aspects of the business, providing a holistic view of brand execution.

📝 Enhancement Note: The role presents challenges related to managing multiple brands and working in a fast-paced remote environment, but these are balanced by significant opportunities for professional growth in specialized creative skills and strategic involvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a complex creative project from concept to completion. What were the key challenges, and how did you ensure success, especially with motion graphics involved?"

• "How do you approach translating abstract business objectives or customer insights into compelling visual concepts for a specific brand within our portfolio?"

• "Walk me through your process for creating a short animated explainer video or a social media motion graphic. What are the critical steps you take from brief to final delivery?" Company & Culture Questions:

• "What appeals to you about the pet insurance industry and Independence Pet Group's mission?"

• "How do you foster collaboration and provide constructive feedback within a remote creative team, especially when mentoring junior designers?"

• "How do you ensure your creative work is not only visually appealing but also drives measurable results for marketing campaigns?" Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear narrative for each project: the challenge, your solution (with emphasis on motion/video elements), and the outcome.

• Highlight Key Skills: Explicitly point out where your work demonstrates proficiency in Figma, Adobe Creative Suite (especially After Effects/Premiere Pro), brand system development, and strategic thinking.

• Motion Showcase: Dedicate specific time to showcase your motion graphics and video work. Be prepared to discuss your animation principles, storytelling techniques, and software proficiency.

• Brand Adaptation: If you have examples of adapting creative for different brands or platforms, highlight this to show your versatility.

• Q&A Readiness: Anticipate questions about your design process, problem-solving, and how you handle feedback. Be ready to discuss your role in mentoring and team collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, strong technical skills in motion graphics, and an understanding of brand management within a multi-brand context. The portfolio review will be a critical component, so candidates must be prepared to articulate their process and impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workday link, ensuring your resume is attached and a portfolio link is prominently included.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest motion design, animation, and video content examples, alongside your graphic design work. Tailor it to showcase your ability to manage multiple brands and create strategic visual solutions.

• Resume Optimization: Ensure your resume clearly highlights your 5-7+ years of experience, expertise in Figma and Adobe Creative Suite (especially After Effects/Premiere Pro), and any experience in brand stewardship or mentoring. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and project outcomes. Prepare specific examples of how you've led projects, mentored designers, and contributed to marketing objectives. Rehearse presenting your portfolio, focusing on your motion graphics and video work.

• Company Research: Familiarize yourself with Independence Pet Group's brands (Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, Pets Plus Us) and their mission. Understand their market position and the importance of visual branding in the pet insurance sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.