Graphic Designer at Stio

📍 Job Overview

Job Title: Graphic Designer

Company: Stio

Location: United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Execute and adapt creative assets across all channels, including digital, retail, print, social, and email, ensuring brand consistency and impact.
Develop and produce compelling visuals for seasonal brand and product campaigns, infusing Stio's mountain lifestyle ethos with fresh creative energy.
Manage the end-to-end production of catalogs, from layout to print-ready files, demonstrating a strong command of print design and prepress workflows.
Elevate retail and wholesale environments through impactful design for displays, signage, and point-of-sale materials that embody the Stio brand.
Craft engaging digital campaign assets for email and social media that align with the aesthetic and spirit of printed materials.

📝 Enhancement Note: This role is specifically for a Graphic Designer within the apparel/lifestyle industry, with a strong emphasis on both print and digital execution. The "soul of the mountain lifestyle" is a core brand differentiator, requiring a designer who can translate this into visual assets across various mediums. The role requires proficiency in Adobe Creative Cloud and Figma, alongside a solid understanding of print production and project management via Asana.

📈 Primary Responsibilities

Execute and adapt creative assets across all channels, including digital, retail, print, social, and email, ensuring brand consistency and impact.
Develop and produce compelling visuals for seasonal brand and product campaigns, infusing Stio's mountain lifestyle ethos with fresh creative energy.
Manage the end-to-end production of catalogs, from layout to print-ready files, demonstrating a strong command of print design and prepress workflows.
Elevate retail and wholesale environments through impactful design for displays, signage, and point-of-sale materials that embody the Stio brand.
Craft engaging digital campaign assets for email and social media that align with the aesthetic and spirit of printed materials.
Curate and select authentic mountain athlete and lifestyle imagery that accurately reflects Stio's brand identity and supports product sell-through.
Champion brand guidelines while actively exploring opportunities for creative experimentation and innovation.
Maintain rigorous attention to detail and consistent production quality across all deliverables, ensuring artwork is production-ready for digital, print, and retail applications.
Develop a deep understanding of print design processes, including prepress and production, and grow expertise in these areas over time.
Manage multiple projects concurrently using Asana, ensuring organization and timely delivery against deadlines.
Collaborate effectively with the Brand, Art, and E-Commerce teams to bring integrated campaigns to life.
Partner with the Senior Copywriter and Brand Marketing teams to ensure a unified message and visual execution across all communications.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and production management, with a significant focus on catalog and retail design. The emphasis on "curating authentic mountain athlete and lifestyle imagery" suggests a need for a designer with a strong visual eye and an understanding of lifestyle brand storytelling. The requirement to "champion brand guidelines while still finding room to experiment" indicates a balance between adherence and creative freedom.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles.

Experience: 3+ years of relevant graphic design experience, with a preference for candidates from lifestyle, outdoor, fashion, or sports brands. Catalog production experience is a significant plus.

Required Skills:

Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
Proficiency and comfort with Figma for design and collaboration.
Solid understanding of print production fundamentals, including color management, bleed, and preparing files for print.
Proven experience managing projects and workflows using Asana or comparable project management tools.
Strong organizational skills with the ability to multitask and manage a high volume of concurrent deadlines.
Exceptional attention to detail, ensuring accuracy and polish in all design outputs.
A keen eye for curating authentic mountain athlete and lifestyle imagery, with an understanding of apparel product marketing.
Ability to present creative concepts and defend design decisions to stakeholders.
Openness to receiving and incorporating feedback and critique constructively.
Collaborative, positive, and proactive approach to teamwork and problem-solving.
A builder mindset, driven to improve team processes and workflows. Preferred Skills:
Experience in catalog design and production.
Familiarity with digital campaign design principles for email and social media.
Understanding of retail display and point-of-sale material design.
Basic knowledge of motion graphics or video editing for digital assets.

📝 Enhancement Note: The explicit requirement for proficiency in both Adobe Creative Cloud and Figma is a critical technical qualification. The emphasis on Asana project management, prepress competence, and "exceptional attention to detail" underscores the production-heavy nature of this role, particularly for print collateral. The ideal candidate is not just a creative but also a meticulous producer and collaborator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A diverse portfolio showcasing a strong command of graphic design principles across print and digital mediums.
Specific examples of catalog layout and production, demonstrating an understanding of typography, grid systems, and pagination.
Case studies or examples of digital campaign assets (email, social media graphics) that highlight engagement and brand alignment.
Demonstrations of how design solutions have supported product sell-through or brand campaign objectives.
Evidence of ability to adhere to and evolve brand guidelines across various applications. Process Documentation:
Examples of workflow management, potentially showcasing how projects were organized and delivered within a project management tool like Asana.
Documentation or case studies illustrating the process of preparing artwork for print production, including considerations for color, bleed, and file formats.
Visuals that reflect the process of curating imagery and integrating it effectively with design elements.
Examples of how feedback and critique were incorporated into the design process to refine final deliverables.

📝 Enhancement Note: A strong portfolio is essential, particularly highlighting print production capabilities, catalog design, and the ability to translate a lifestyle brand's essence into visual assets. Demonstrating proficiency with project management tools like Asana through portfolio examples would be highly beneficial.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 USD per year.

Benefits:

Medical, Dental, and Vision insurance plans.
Company-paid Long Term Disability insurance.
Employee Assistance Program (EAP) for confidential support.
401k retirement plan with employer match.
Generous paid time off (PTO) policies.
Participation in the Company Culture Committee.
Gear testing opportunities and other employee perks.

Working Hours: Approximately 40 hours per week, typical for a full-time role.

📝 Enhancement Note: The salary range is provided, with the understanding that actual compensation will be based on experience, skills, and qualifications. The benefits package is comprehensive, catering to health, financial well-being, and work-life balance, with unique perks like gear testing relevant to the outdoor industry. The mention of "40 hours per week" suggests a standard full-time commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel / Outdoor Lifestyle / Retail. Stio operates within a competitive market, emphasizing quality, functionality, and a deep connection to mountain culture. Their omni-channel approach integrates e-commerce, catalog, and physical retail.

Company Size: Stio is likely a mid-sized company, given the need for structured operations and a dedicated creative team, but not so large as to be overly bureaucratic. This size often allows for direct impact and cross-functional collaboration.

Founded: Stio was founded with a mission to bring the "soul of mountain life" into its products and brand experience. Its headquarters in Jackson, Wyoming, and inspiration from the Teton Range are central to its identity.

Team Structure: The Graphic Designer will be part of the Creative team, likely reporting to a Creative Director or Senior Art Director. This team collaborates closely with Brand Marketing, E-Commerce, and potentially Product Development and Retail Operations. Cross-functional collaboration is explicitly mentioned as a key aspect of the role.

Methodology: Stio emphasizes a data-informed approach to marketing and design, while staying true to its brand ethos. This likely involves using analytics to inform digital campaigns and understanding customer behavior to drive retail and catalog design decisions. The "builder at heart" mentality suggests a continuous improvement focus on processes and workflows.

Company Website: https://www.stio.com/

📝 Enhancement Note: Stio positions itself as more than just an apparel brand; it's a lifestyle company deeply rooted in mountain culture and environmental stewardship. This informs their brand identity, product design, and marketing efforts, requiring a designer who resonates with these values and can translate them visually. The company's commitment to sustainability and inclusion also shapes its culture.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level. It requires independent execution of design tasks, management of multiple projects, and a solid understanding of production processes. It's a role for a practitioner who can deliver high-quality work consistently and contribute to campaign execution.

Reporting Structure: The Graphic Designer will report into the Creative team, likely under a Creative Director or Senior Art Director. This structure provides guidance and oversight while allowing for creative autonomy within established brand parameters. Collaboration with Brand Marketing and E-Commerce teams is crucial for integrated campaign execution.

Operations Impact: The Graphic Designer's work directly impacts Stio's brand perception, customer engagement, and ultimately, sales. High-quality visual assets are critical for driving traffic to the website, converting customers in retail environments, and building brand loyalty through compelling storytelling across all channels. Their output is fundamental to the Go-To-Market (GTM) strategy for products and campaigns.

Growth Opportunities:

Skill Advancement: Deepen expertise in specific areas like catalog production, digital campaign design, or retail fixture design. Opportunity to take on more complex and strategic design projects.
Creative Leadership: As experience grows, potential to mentor junior designers, lead specific campaign creative efforts, or contribute more significantly to brand strategy development.
Cross-Functional Exposure: Gain broader experience by working closely with E-Commerce, Marketing, and potentially Product teams, understanding the full GTM lifecycle.
Specialization: Develop a niche in areas like brand asset management, motion graphics, or advanced print production techniques.

📝 Enhancement Note: This role offers a solid foundation for a graphic designer focused on lifestyle brands. Growth likely involves taking on more responsibility for campaign creative direction, deepening production expertise, and potentially moving into more senior or specialized design roles within the creative department. The emphasis on "builder at heart" suggests opportunities to contribute to process improvements.

🌐 Work Environment

Office Type: This is a fully remote position, allowing for flexibility in work location within the United States.

Office Location(s): While the company is headquartered in Jackson, Wyoming, this specific role is remote and can be performed from anywhere within the United States.

Workspace Context:

Flexibility: Remote work offers autonomy and the ability to create a personalized workspace.
Digital Collaboration: Reliance on digital tools like Asana, Figma, and Adobe Creative Cloud for communication, project management, and design collaboration.
Team Interaction: Regular virtual meetings with the Creative team, Brand Marketing, and E-Commerce to ensure alignment and project progress. A strong emphasis on proactive communication and collaboration is necessary.
Tools & Technology: Access to industry-standard design software and project management platforms.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. While remote, maintaining consistent availability during core business hours for collaboration and meetings is important.

📝 Enhancement Note: The fully remote nature of this role requires a high degree of self-discipline, proactive communication, and comfort with digital collaboration tools. Candidates should be prepared to manage their workflow independently while actively participating in virtual team discussions and project updates.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.
Creative Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, design process, and problem-solving approaches. This may include a practical design exercise or case study.
Team/Hiring Manager Interview: Discussion focused on experience, collaboration style, understanding of the brand, and cultural fit. Questions will likely probe how the candidate handles feedback, manages multiple projects, and contributes to team processes.
Final Interview (if applicable): Potentially with a senior leader to confirm overall fit and alignment with company values.

Portfolio Review Tips:

Curate Strategically: Showcase a range of work that directly addresses the requirements: catalog design, digital assets, brand consistency, and imagery curation.
Tell the Story: For each project, articulate the brief, your role, the design process, challenges faced, and the measurable impact or outcome. Emphasize how you translated the "mountain lifestyle" ethos.
Highlight Production Skills: Clearly demonstrate your prepress knowledge and experience with print-ready file preparation.
Showcase Tool Proficiency: Include examples that implicitly or explicitly show your command of Adobe Creative Cloud and Figma.
Address Collaboration: Be ready to discuss how you collaborate with writers, marketers, and other stakeholders, and how you incorporate feedback.

Challenge Preparation:

Design Exercise: Be prepared for a potential design challenge that tests your ability to create assets within brand guidelines, for a specific campaign, or to adapt existing assets. Focus on speed, efficiency, and creative problem-solving.
Brand Understanding: Thoroughly research Stio's brand, its mission, values, target audience, and recent campaigns. Be ready to discuss how your design aesthetic aligns.
Process & Tools: Be ready to discuss your experience with Asana, your print production workflow, and your approach to managing multiple projects under pressure.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and production skills. A practical design challenge is likely, testing both creative output and adherence to brand and technical specifications. Demonstrating a proactive, collaborative, and "builder" mindset will be key.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Cloud: Essential suite including Illustrator, Photoshop, and InDesign for all design and production tasks.
Figma: Required for collaborative design, prototyping, and potentially for digital asset creation.

Analytics & Reporting:

While not a primary focus for this role, understanding how design impacts analytics (e.g., click-through rates on email campaigns, engagement on social media) is beneficial. Familiarity with web analytics tools (e.g., Google Analytics) at a conceptual level may be helpful. CRM & Automation:
Not directly used by the Graphic Designer, but understanding how design assets are deployed through e-commerce platforms and email marketing tools (e.g., Klaviyo, Mailchimp) is advantageous. Project Management:
Asana: A critical tool for managing workflows, deadlines, and team collaboration. Proficiency is a highly weighted skill.

📝 Enhancement Note: The core technical requirements are Adobe Creative Cloud and Figma. Asana proficiency is highlighted as a key differentiator. While direct use of analytics or CRM tools isn't expected, an understanding of how design assets contribute to broader marketing efforts is valuable.

👥 Team Culture & Values

Operations Values:

Mountain Lifestyle: A deep appreciation and understanding of the outdoors, adventure, and the values associated with mountain culture.
Quality & Craftsmanship: Commitment to producing high-quality work, with meticulous attention to detail in both design and production.
Collaboration & Teamwork: A spirit of working together, sharing ideas, and supporting colleagues to achieve common goals.
Sustainability & Stewardship: A commitment to environmental responsibility, which influences brand messaging and potentially material choices.
Inclusion: Striving for diversity and equity within the company and in its community outreach.
Innovation: A willingness to experiment and push creative boundaries while staying true to the brand.

Collaboration Style:

Proactive Communication: Regular check-ins, clear articulation of needs and updates, especially in a remote setting.
Constructive Feedback: Openness to giving and receiving feedback to improve creative output and processes.
Cross-Functional Integration: Working closely with Marketing, E-Commerce, and potentially other departments to ensure cohesive campaign execution.
Problem-Solving: A collective approach to tackling design challenges and workflow inefficiencies.

📝 Enhancement Note: Stio's culture is intrinsically linked to its brand identity. Candidates should demonstrate a genuine connection to outdoor culture and a collaborative, detail-oriented approach to their work. The emphasis on being a "builder" suggests a culture that values contribution to process improvement.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Production Volume with Creativity: Managing a high-volume workload of design tasks while still having the bandwidth for creative exploration and innovation.
Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand message and aesthetic across print, digital, and retail touchpoints.
Remote Collaboration Effectiveness: Successfully collaborating and communicating effectively with team members and stakeholders in a fully remote environment.
Adapting to Evolving Design Trends: Staying current with design trends, especially in digital media, while remaining true to Stio's established brand identity.
Mastering Print Production Nuances: Continuously refining expertise in print prepress and production to ensure flawless execution.

Learning & Development Opportunities:

Advanced Design Techniques: Opportunities to specialize in areas like advanced typography, motion graphics, or digital interactive design.
Industry Conferences & Workshops: Potential for attending relevant design conferences or workshops to gain new skills and insights.
Cross-Departmental Learning: Gaining exposure to marketing strategy, e-commerce operations, and product development to understand the broader business context.
Mentorship: Learning from senior creative team members and potentially mentoring junior designers as experience grows.
Process Improvement: Contributing to the development and refinement of design workflows and operational processes within the creative team.

📝 Enhancement Note: The primary challenges revolve around managing a demanding workload with a need for both creative flair and meticulous production. Growth opportunities are centered on deepening design expertise, expanding into new creative areas, and contributing to the team's operational efficiency.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a creative brief from concept to final production-ready artwork, especially for a catalog." (Focus on workflow, collaboration, and prepress.)
"How do you balance maintaining brand guidelines with introducing fresh creative ideas for a campaign?" (Demonstrate understanding of brand strategy and creative innovation.)
"Walk us through your experience managing multiple design projects simultaneously. How do you prioritize and stay organized, particularly in a remote setting?" (Highlight Asana experience and organizational skills.)
"Tell us about a time you had to present a creative concept you were passionate about and received critical feedback. How did you handle it?" (Assess receptiveness to critique and communication skills.) Company & Culture Questions:
"What about Stio's brand and mission resonates with you, and how do you see your design work contributing to it?" (Show research and genuine interest in the outdoor lifestyle.)
"Describe your ideal collaborative environment. How do you approach working with copywriters, marketers, and other creative team members?" (Assess teamwork and communication style.)
"What does 'mountain soul' mean to you, and how would you translate that visually?" (Tests understanding of the brand's core ethos.)
"How do you approach learning new design tools or techniques, like Figma, if you weren't already proficient?" (Demonstrates learning agility.) Portfolio Presentation Strategy:
Structure for Impact: Organize your portfolio logically. Start with your strongest, most relevant pieces (e.g., catalog, campaign work).
Context is Key: For each project, clearly state the objective, your role, the challenges, your process, and the outcome. Use storytelling to bring your work to life.
Show, Don't Just Tell: For print pieces, explain your prepress considerations. For digital, discuss user experience or engagement goals.
Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Adobe Creative Cloud, Figma, Asana, and your print production expertise.
Be Ready for Deep Dives: Anticipate questions about specific design choices, color palettes, typography, and imagery selection.

📝 Enhancement Note: Candidates should be prepared to discuss their process, demonstrate their understanding of the Stio brand, and articulate how their design skills align with the company's lifestyle ethos and production needs. A strong understanding of print production and project management is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Tailor your portfolio to highlight your strongest print design, catalog layout, digital campaign assets, and image curation examples. Ensure it clearly demonstrates your proficiency with Adobe Creative Cloud and Figma, and ideally includes examples of workflow management.
Resume Optimization: Update your resume to emphasize your 3+ years of relevant experience, specifically mentioning any work within the lifestyle, outdoor, fashion, or sports industries. Clearly list your proficiency in required software (Adobe CC, Figma) and project management tools (Asana). Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, your approach to collaboration, and how you handle feedback. Be ready to discuss your understanding of the Stio brand and the "mountain soul" ethos. Prepare to present your portfolio and discuss specific projects in detail.
Company Research: Thoroughly research Stio's mission, values, product lines, and recent marketing campaigns. Understand their commitment to sustainability and inclusion, and be ready to discuss how your design perspective aligns with their brand identity and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions relevant to the Graphic Designer role. All details should be verified directly with Stio before making application decisions.

Graphic Designer