Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Creative Fabrica

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-Time

Category: Art & Design / Marketing / Technology

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce a high volume of visual assets across all marketing touchpoints, including product launches, social media channels, educational content, campaigns, and partnerships.

• Integrate generative AI tools and AI-assisted workflows into the creative process to enhance speed, quality, and explore new creative directions.

• Collaborate closely with Motion Designers, Video Editors, Product Marketing, and channel owners to ensure visual consistency and compelling creative output across various media formats.

• Develop and maintain Creative Fabrica AI's visual identity, translating brand guidelines into practical design systems and repeatable creative templates for scalable asset generation.

• Utilize data and feedback from channel owners to iterate on creative approaches, optimize asset performance, and stay current with design trends and generative AI advancements.

📝 Enhancement Note: This role is positioned as a high-output, AI-integrated design position within a fast-moving growth team. The emphasis on "creative velocity" and "making AI part of your process" suggests a need for designers comfortable with rapid iteration, experimentation, and leveraging AI for efficiency, rather than solely focusing on traditional, time-intensive design workflows.

📈 Primary Responsibilities

• Create a diverse range of visual assets for product launches, social media (YouTube, TikTok, Instagram, X), educational content, marketing campaigns, partnerships, and landing pages, including thumbnails, social graphics, launch visuals, and presentation decks.

• Translate product features, marketing messages, and campaign ideas into clear, visually compelling creative concepts and directions.

• Execute a high volume of creative assets by balancing strong design craft with the speed required for a fast-paced growth environment, developing multiple directions and variations.

• Proactively use generative AI for ideation, image generation, exploration, iteration, and production, experimenting with new models to improve design workflows and output speed.

• Design channel-specific assets, collaborating with channel owners to tailor creative for platforms like YouTube, TikTok, Instagram, and X.

• Work collaboratively with Motion Designers and Video Editors to ensure creative concepts are cohesive and effective across static, motion, and video mediums.

• Assist in the development and evolution of Creative Fabrica AI's brand identity, creating practical guidelines and translating them into design assets.

• Build and maintain scalable creative systems, including reusable templates, components, and design systems, to facilitate quick generation of new asset variations.

• Analyze performance data and feedback from channel owners to inform creative decisions, iterate on successful approaches, and stay ahead of visual culture, design trends, and generative AI developments.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on producing a large quantity of creative assets quickly, with AI integration being a core requirement. The expectation is not just for a designer to execute briefs but to proactively contribute to creative direction and build scalable systems, indicating a strategic component to the role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. Candidates with formal education in Graphic Design, Visual Design, Fine Arts, or a related field will have a foundational understanding, but practical application and proven ability are prioritized.

Experience: A minimum of 2 years of professional design experience is required. This should include hands-on experience in graphic design, visual design, brand design, or a closely related role, with a demonstrable track record of creating high-quality digital and visual assets.

Required Skills:

• Graphic Design & Visual Craft: A strong portfolio showcasing excellent digital design skills, visual aesthetics, and a keen eye for detail.

• Tool Proficiency: Mastery of Figma and the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign) or equivalent professional design tools.

• Generative AI Experience: Hands-on experience using generative AI tools for visual creation, with a genuine excitement for AI's role in the creative process.

• Design Fundamentals: Solid understanding of typography, composition, color theory, visual hierarchy, and principles of visual storytelling.

• Digital & Social Channel Design: Proven ability to design for various digital platforms and social media channels, creating assets across multiple formats and aspect ratios.

• Brand Consistency: Experience in working with brand identities and ensuring visual consistency across a wide array of assets and touchpoints.

• High Creative Velocity: Demonstrated ability to produce a high volume of creative work quickly, test multiple directions, and iterate effectively, prioritizing speed when necessary.

• Proactivity & Ownership: Ability to take initiative, independently develop creative directions from loose objectives, and manage tasks without constant supervision.

• Communication: Good written and spoken English proficiency for effective collaboration and communication.

Preferred Skills:

• Advanced AI Workflows: Deep experience with generative AI image tools or expertise in building repeatable, automated AI-assisted creative workflows.

• Performance Creative: Experience in creating high-performing organic social content or paid advertising creative; understanding of creative testing and performance marketing principles.

• Adjacent Creative Skills: Proficiency in motion design, basic video editing, or experience with landing page and web design.

• High-Output Environments: Prior experience in a startup, growth team, agency, or similar fast-paced setting, ideally with a focus on AI, SaaS, technology, or consumer products.

📝 Enhancement Note: The emphasis on "hands-on generative AI experience" as a required skill, rather than just a plus, signals that candidates are expected to already be incorporating AI into their daily design practice. The distinction between required and preferred AI skills suggests a tiered expectation, with advanced AI workflow knowledge being a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of digital design projects, with a strong emphasis on visual craft and creative execution.

• Evidence of designing for multiple channels and formats, including social media assets, campaign graphics, and digital marketing materials.

• Case studies or project examples that highlight the ability to translate product capabilities and marketing messages into compelling visual concepts.

• Demonstrations of how AI tools were integrated into the design process, showing examples of AI-assisted ideation, image generation, or workflow optimization.

• Projects that illustrate the development and application of creative systems, templates, or reusable design components. Process Documentation:

• Examples of workflow design and optimization, particularly demonstrating how speed and efficiency were achieved in creative production.

• Case studies detailing the implementation of AI-assisted workflows and their impact on design output quality and volume.

• Documentation or visual examples of how performance data and feedback were used to iterate on creative assets and improve their effectiveness.

• Visuals or explanations of how brand guidelines were applied and maintained consistently across various design projects.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical application of AI in design and the ability to produce high-volume, scalable creative output. Candidates should be prepared to showcase not just the final designs but also the process, especially how AI and system-building contributed to efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 2-5 years of experience in Amsterdam, the estimated annual salary range is €40,000 - €55,000. This estimate is based on current market data for similar roles in the Netherlands, considering factors like experience level, required skill set (including AI proficiency), and the company's industry (tech/SaaS).

Benefits:

• Lunch: A fresh, warm lunch is provided on office days, enhancing the daily work experience and convenience.

• Work From Anywhere: 30 days per year are allocated for working remotely from anywhere, offering significant flexibility.

• Paid Time Off: 24 days of paid vacation per year, in addition to public holidays, ensuring ample rest and personal time.

• Travel Allowance: A travel allowance is provided in the form of an NS (Dutch Railways) card for employees living more than 10 KM from the office, facilitating commute.

• Pension Plan: A company pension plan is offered, contributing to long-term financial security.

• Company Events & Trips: Participation in company events and overseas trips fosters team bonding and a positive company culture.

Working Hours: The role is based on a standard 40-hour work week. While the role is hybrid, specific office days are not detailed, suggesting flexibility within the hybrid model. The "Work From Anywhere" benefit further indicates a focus on results and flexibility rather than strict hour-by-hour tracking.

📝 Enhancement Note: The salary estimate is based on general market research for Graphic Designers in Amsterdam with 2-5 years of experience, factoring in the specific requirements for AI proficiency and a high-output environment. Actual compensation will depend on the candidate's specific qualifications, experience, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Fabrica operates within the digital content and creative technology sector, specifically focusing on providing commercial assets and AI-powered creative tools. This industry is characterized by rapid innovation, a strong emphasis on user experience, and a growing integration of AI. The company serves a global community of creators, designers, and crafters, indicating a diverse and international user base.

Company Size: Creative Fabrica is a growing company, likely falling into the scale-up or mid-size category based on the description of building an in-house creative team and offering advanced AI products. This size often means a dynamic environment where individual contributions have a significant impact, but also requires clear processes and collaboration.

Founded: While the founding year isn't explicitly stated in the provided text, the company's description as a platform serving millions and offering advanced AI suites suggests it has evolved beyond a startup phase and has established a significant market presence. This implies a level of maturity and established operational processes, while still retaining a growth-oriented mindset.

Team Structure:

• The Graphic Designer will be part of a newly formed, in-house creative team. This team is expected to be specialized, including Motion Designers, a Video Editor, and an Educational Content Producer.

• The team will likely report into a Creative Lead or Head of Marketing, with close collaboration across various departments such as Product Marketing, channel owners (e.g., YouTube, TikTok), and potentially product development teams.

• Cross-functional collaboration is a key aspect, as the designer will work closely with individuals responsible for different content formats and marketing channels to ensure cohesive brand messaging and visual identity. Methodology:

• Data Analysis & Insights: The role requires leveraging performance data and feedback from channel owners to inform creative iterations and strategy.

• Workflow Planning & Optimization: A core aspect of the role involves developing repeatable creative systems, templates, and AI-assisted workflows to increase the speed and volume of design production.

• Automation & Efficiency: The explicit encouragement to "make AI part of your process" and "build creative systems that scale" points towards a strong focus on automation and efficiency in creative output.

Company Website: [Creative Fabrica Website - To be inferred if not provided, e.g., www.creativefabrica.com]

📝 Enhancement Note: The company's focus on AI-driven creative tools and a large creator community suggests a culture that values innovation, speed, and user-centric design. The "high-output creative role" description implies a fast-paced, results-oriented environment where adaptability and a willingness to embrace new technologies like generative AI are critical.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of 2+ years of experience and the ability to work independently and contribute to strategic creative direction. The emphasis on building systems and contributing to brand evolution suggests a move beyond purely execution-based tasks.

Reporting Structure: The Graphic Designer will report into a likely Creative Lead or Head of Marketing, working within a newly formed in-house creative team. This team structure implies direct collaboration with peers like Motion Designers and Video Editors, fostering a close-knit and highly collaborative working environment.

Operations Impact: The Graphic Designer's work will have a direct impact on Creative Fabrica's brand perception, user engagement, and conversion rates across all marketing channels. By creating compelling visuals for product launches, campaigns, and educational content, they will be instrumental in driving user acquisition, retention, and overall brand growth. Their ability to leverage AI for increased creative output will directly contribute to the team's efficiency and the company's ability to scale its marketing efforts.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in AI-assisted design workflows, potentially becoming a subject matter expert in generative AI for creative production. Opportunity to explore advanced AI tools and techniques.

• Specialization Paths: Develop specialized skills in areas like performance creative, motion design, or advanced brand system development, aligning with the company's evolving needs.

• Leadership Potential: As the creative team grows, there may be opportunities to take on more responsibility, mentor junior designers, or lead specific creative projects.

• Cross-functional Learning: Gain exposure to product marketing, content strategy, and channel management, broadening understanding of the broader Go-To-Market function.

📝 Enhancement Note: The role offers a unique opportunity to be at the forefront of AI integration in graphic design within a growing company. Growth will likely come from mastering AI tools, contributing to scalable design systems, and potentially taking on more strategic creative responsibilities as the team expands.

🌐 Work Environment

Office Type: The position is for an in-office role at Creative Fabrica's Amsterdam HQ, indicating a traditional office environment designed for collaboration.

Office Location(s): The primary work location is Amsterdam, North Holland, Netherlands. This location offers access to a vibrant tech and creative scene. Specific office amenities or accessibility details are not provided but can be assumed to be standard for a modern office in a major European city.

Workspace Context:

• Collaborative Environment: The role is part of a new, in-house creative team, suggesting a workspace designed to foster close collaboration with Motion Designers, Video Editors, and other marketing professionals.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and encouragement to experiment with AI tools indicates a technologically progressive workspace.

• Team Interaction: The emphasis on working closely with various stakeholders means frequent interaction with different teams, promoting a dynamic and communicative atmosphere.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid nature of the role, combined with the "Work From Anywhere" benefit, suggests a flexible approach, focusing on output and collaboration rather than strict adherence to a daily office presence.

📝 Enhancement Note: The hybrid model with 30 "Work From Anywhere" days indicates a modern work policy that balances in-person collaboration with individual flexibility. This setup is beneficial for operations professionals who may need to manage personal appointments or prefer focused work periods away from the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, relevant experience, and a strong grasp of design fundamentals.

• Portfolio Presentation & Discussion: A session where you present your portfolio, highlighting specific projects that demonstrate your skills in digital design, brand consistency, and, crucially, your experience with generative AI. Be prepared to discuss your design process, creative decisions, and how you approach high-volume creative production.

• Skills Assessment/Case Study: You may be asked to complete a design challenge or case study. This could involve creating a set of assets for a specific campaign, demonstrating your ability to translate a brief into compelling visuals quickly, and integrating AI tools.

• Team & Culture Fit Interview: An interview with potential team members (e.g., Motion Designer, Video Editor) and hiring managers to assess your collaborative style, proactivity, and cultural fit with Creative Fabrica's fast-paced, AI-driven environment.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on your strategic thinking, potential impact, and alignment with the company's vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've effectively used generative AI. Explain the tools used, the challenges overcome, and the impact on your workflow and output.

• Demonstrate Creative Velocity: Include examples that show your ability to produce multiple design variations or iterate quickly. Quantify output where possible (e.g., "created 50+ social assets for a campaign").

• Showcase Systems Thinking: Present any work on templates, design systems, or repeatable creative formats. Explain how these systems improve efficiency and consistency.

• Quantify Impact: Where possible, use data to show the effectiveness of your designs (e.g., improved engagement rates, higher click-through rates, faster production times).

• Tailor to the Role: Emphasize projects relevant to Creative Fabrica's mission – creative assets for digital platforms, AI-related content, or SaaS products.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Creative Fabrica's current visual identity and marketing materials.

• AI Prompting Skills: Practice generating high-quality visuals using various AI tools, focusing on creating assets that align with brand aesthetics and marketing objectives.

• Speed & Iteration: Prepare to work under time constraints and demonstrate your ability to rapidly iterate on designs based on feedback.

• System Design: Be ready to discuss how you would approach creating a scalable design system or templates for their marketing needs.

📝 Enhancement Note: The interview process will heavily scrutinize your practical application of generative AI and your ability to perform in a high-volume, fast-paced environment. Your portfolio should be curated to directly address these core requirements, with specific examples of AI integration and efficient creative output.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable design systems. Proficiency expected for UI/UX elements, component libraries, and collaborative workflows.

• Adobe Creative Cloud: Including Photoshop for image manipulation and digital asset creation, Illustrator for vector graphics and logos, and potentially InDesign for layout and print-adjacent materials.

• Generative AI Tools: This is a critical component. Candidates are expected to have hands-on experience with various AI platforms for image generation (e.g., Midjourney, Stable Diffusion, DALL-E), text-to-image prompting, and potentially AI tools for background removal, upscaling, or style transfer.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how to interpret performance data from analytics tools (e.g., Google Analytics, platform-specific insights for social media) is beneficial for iterating on creative. CRM & Automation:

• Familiarity with CRM systems or marketing automation platforms is not explicitly required but can be helpful for understanding how creative assets are deployed and tracked within broader marketing campaigns.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Cloud is standard for graphic design roles. However, the explicit requirement for "hands-on generative AI experience" positions AI tools as a core part of the required technology stack, alongside traditional design software.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong drive to explore new ideas, embrace cutting-edge technologies like AI, and push creative boundaries.

• Speed & Efficiency: A commitment to producing high-quality work quickly and efficiently, with a focus on scalable processes and automation.

• Collaboration & Teamwork: A willingness to work closely with cross-functional teams, share ideas, and contribute to a collective creative vision.

• Data-Driven Iteration: An approach that values learning from performance data and user feedback to continuously improve creative output.

• Ownership & Proactivity: Taking initiative, working independently, and driving projects forward with a strong sense of responsibility.

Collaboration Style:

• Cross-functional Integration: The role is designed for deep collaboration with motion designers, video editors, product marketers, and channel owners. Open communication and a shared understanding of project goals are essential.

• Process Review & Feedback: A culture that encourages constructive feedback and open discussion around design processes, creative concepts, and AI integration to foster continuous improvement.

• Knowledge Sharing: Active participation in sharing insights, new AI tools, design techniques, and best practices within the creative team and broader marketing department.

📝 Enhancement Note: The culture emphasizes a blend of creative ambition with pragmatic execution, driven by AI and data. Candidates should demonstrate an ability to thrive in a fast-paced, collaborative environment where innovation and efficiency are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently delivering a large quantity of high-quality creative assets under tight deadlines can be demanding.

• AI Integration Complexity: Mastering and effectively integrating diverse generative AI tools into established workflows while maintaining brand integrity can be complex.

• Balancing Speed and Craft: Finding the optimal balance between rapid iteration and maintaining a high standard of design craft is a continuous challenge.

• Evolving AI Landscape: Keeping pace with the rapid advancements in generative AI technology and adapting workflows accordingly requires continuous learning.

Learning & Development Opportunities:

• AI Skill Advancement: Opportunity to become a specialist in AI-driven creative production, exploring advanced prompting techniques, AI workflows, and emerging AI tools.

• Creative System Development: Gaining experience in building and scaling design systems that can be applied across various marketing initiatives.

• Cross-Disciplinary Exposure: Learning from motion designers and video editors, potentially developing adjacent skills in these areas.

• Performance Marketing Insights: Understanding how creative impacts performance metrics and iterating based on data, which is valuable for career growth in marketing-focused design.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering AI for creative production. Candidates who excel in this area will not only meet the role's demands but also position themselves for significant career advancement within the evolving field of AI-enhanced design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high volume of social media assets for a campaign. How would you leverage AI to increase efficiency and quality?"

• "Walk us through a project where you had to translate a complex product feature or campaign message into a compelling visual concept. How did you iterate on the design?"

• "Imagine you're given a loose brief for a new AI product launch. What are the first steps you would take to develop creative directions, and how would you involve AI in this ideation phase?" Company & Culture Questions:

• "What excites you most about Creative Fabrica's mission and its use of AI in the creative space?"

• "How do you approach collaboration with non-designers (e.g., product marketers, channel owners) to ensure your designs meet their objectives?"

• "Describe a time you had to balance a tight deadline with maintaining design quality. How did you prioritize and manage your workload?" Portfolio Presentation Strategy:

• AI Showcase: Dedicate a segment of your presentation to specific examples of AI integration. Detail the prompts used, the AI tools involved, and the impact on your final output.

• Velocity Demonstration: Select projects that clearly illustrate your ability to produce multiple variations or a high volume of assets. Be ready to discuss the timeframe and your process for achieving that speed.

• Systemic Approach: If you have examples of templates, style guides, or design systems you've created, present them. Explain how they contribute to efficiency and consistency.

• Outcome-Oriented: For each project, discuss not just the design process but also the intended outcome and, if possible, any measurable results or feedback received.

📝 Enhancement Note: Be prepared to demonstrate not just your design skills but your strategic thinking around AI integration and high-volume output. Your portfolio should be a living document that showcases your ability to adapt and innovate in a fast-changing creative landscape.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided "Apply now" button on the Greenhouse platform.

• Portfolio Customization: Curate your portfolio to prominently feature your most relevant work, specifically highlighting projects that demonstrate strong digital design skills, AI integration, and high-volume creative output. Include case studies that detail your process and impact.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "Graphic Design," "Figma," "Adobe Creative Cloud," "Generative AI," "High Creative Velocity," and "Brand Identity." Quantify achievements where possible (e.g., "Designed 100+ social assets per month").

• Interview Preparation: Practice presenting your portfolio, focusing on clearly articulating your design process, AI workflows, and how you approach speed and iteration. Prepare answers to common interview questions related to design strategy, collaboration, and company culture.

• Company Research: Thoroughly research Creative Fabrica, its products (especially Studio AI), target audience, and current marketing efforts. Understand their brand aesthetic and how your skills align with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.