Senior Graphic Designer

📍 Job Overview

Job Title: Senior Brand Identity Design Lead Company: THH LLC Location: Nyeri Job Type: Full-Time Category: Creative & Design Operations Date Posted: 2026-05-05 Experience Level: 6+ Years (Mid to Senior Level) Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of large-scale corporate brand identity systems, ensuring consistency and evolution across all organizational touchpoints.
• Drive creative vision and provide expert guidance on visual identity assets, brand extensions, and graphic design methodologies, influencing senior stakeholders.
• Manage complex, concurrent design initiatives from conception through completion, maintaining project timelines, budgets, and quality standards.
• Serve as the primary point of contact for internal teams, external agencies, and vendors, fostering strong collaborative relationships and ensuring brand integrity.

📝 Enhancement Note: This role is positioned as a Senior Brand Identity Design Lead, implying a significant level of responsibility in shaping and maintaining a corporate brand's visual presence. The emphasis on "large-scale corporate brands" and "senior stakeholders" indicates a need for strategic thinking, leadership, and high-level communication skills in addition to design expertise. The role requires a strong understanding of brand systems, design methodology, and color theory, positioning it within a strategic design operations function.

📈 Primary Responsibilities

• Spearhead the creative vision and execution for the development of new and refreshed visual identity assets, ensuring alignment with overarching corporate strategy.
• Develop, maintain, and evolve comprehensive brand identity guidelines, including graphic standards, photography guidelines, and brand extension protocols, to ensure consistent application.
• Create detailed strategic design briefs that clearly articulate project objectives, target audience, key messaging, and desired deliverables for both internal and external stakeholders.
• Collaborate cross-functionally with Marketing, product teams, legal, and other departments to integrate brand identity seamlessly into all communication channels and initiatives.
• Partner effectively with external agencies, vendors, and freelancers, providing clear direction, feedback, and quality assurance to uphold brand standards.
• Conduct thorough market research and stay abreast of emerging design trends, competitive landscape, and industry best practices to inform strategic brand development.
• Oversee project planning, timeline management, resource allocation, and communication for multiple concurrent design projects, ensuring timely and successful delivery.
• Provide expert creative consultation and constructive feedback to internal teams and external partners, fostering a culture of design excellence and brand stewardship.
• Articulate and present design concepts, strategies, and outcomes to senior leadership and diverse stakeholder groups, effectively influencing decisions and securing buy-in for creative direction.
• Manage and optimize the use of color standards for both print and digital applications, ensuring accuracy and consistency across all output.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role focused on brand strategy and execution. The emphasis on "strategic design briefs," "cross-functional partnerships," and "presenting to senior stakeholders" highlights the need for strong strategic thinking, communication, and leadership skills beyond pure design execution. Managing "multiple concurrent initiatives" points to a need for robust project and program management capabilities within a design operations context.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience:

• Minimum of 6 years of progressive experience in graphic design, with a strong emphasis on brand identity development and management for large-scale corporate entities.

Required Skills:

• Brand Identity Design Leadership: Proven ability to lead the conceptualization, development, and implementation of robust visual identity systems for major brands.
• Visual Identity Systems Expertise: Deep understanding of creating and managing comprehensive brand systems, including logos, color palettes, typography, and graphic elements.
• Typography Mastery: Exceptional skill in typographic selection, hierarchy, and application for both print and digital mediums.
• Adobe Creative Suite Proficiency: Advanced expertise in Adobe Photoshop, Illustrator, and InDesign for creating and delivering high-quality design assets.
• Project Management: Strong organizational and project management capabilities, with a demonstrated ability to manage multiple projects simultaneously, meet deadlines, and maintain meticulous attention to detail.
• Color Methodology & Standards: A thorough understanding of color theory and the ability to specify and manage color standards for various applications (print, digital, etc.).
• Strategic Design Briefing: Skill in developing clear, concise, and effective design briefs that guide creative output and align with business objectives.
• Cross-Functional Collaboration: Proven ability to work effectively with diverse teams, including marketing, product development, and external partners, fostering strong working relationships.
• Presentation & Communication: Excellent verbal and written communication skills, with the ability to present complex design concepts and strategies compellingly to senior leadership and non-design audiences.

Preferred Skills:

• PowerPoint Design Expertise: Proficiency in creating visually impactful and strategically aligned presentations using PowerPoint.
• Photography Guidelines Development: Experience in establishing and documenting photography style guides to ensure visual consistency.
• Brand Extension Strategy: Demonstrated ability to develop guidelines for extending brand identity across new product lines, regions, or marketing initiatives.
• Graphic Guidelines Development: Experience in creating comprehensive graphic standards manuals for internal and external use.
• Video Identity Asset Creation: Familiarity with designing visual elements and motion graphics for video content.
• Agency/Vendor Management: Experience managing relationships and deliverables with external creative agencies and vendors.

📝 Enhancement Note: The distinction between required and preferred skills highlights a focus on core brand identity expertise and project management as essential. Preferred skills like PowerPoint design and video asset creation suggest a desire for a versatile designer who can contribute across a broad spectrum of brand communication needs within a corporate environment. The explicit mention of "6+ years of experience strongly preferred" aligns with a senior-level designation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase at least 2-3 in-depth case studies demonstrating experience in developing and evolving large-scale corporate brand identities from concept to implementation.
• Visual Identity System Examples: Include examples of comprehensive visual identity systems, illustrating the application of logos, color palettes, typography, and graphic elements across various touchpoints.
• Typography Expertise Showcase: Present clear examples of your typographic skills, demonstrating thoughtful font selection, hierarchy, and application in both print and digital contexts.
• Process Documentation Examples: If available, include samples of brand guidelines, graphic standards, or process documentation that illustrate your ability to codify and communicate design systems.
• Demonstrated Color Management: Provide evidence of understanding and managing color standards for print and digital media, potentially through examples where specific color systems were developed or maintained.

Process Documentation:

• Evidence of creating and maintaining comprehensive brand guidelines and visual identity standards.
• Examples of strategic design briefs developed for significant brand initiatives.
• Documentation illustrating project planning, timeline management, and cross-functional communication for design projects.

📝 Enhancement Note: For a Senior Design Lead role, the portfolio is crucial. It needs to go beyond just showcasing aesthetics and demonstrate strategic thinking, process management, and the ability to articulate the "why" behind design decisions. The emphasis on "large-scale corporate brands" and "visual identity systems" means the portfolio should reflect experience with complex, multi-faceted brand architectures and a deep understanding of brand governance.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 6+ years of experience in roles focused on brand identity leadership, particularly in regions with a growing corporate presence, the estimated salary range for this position in Nyeri would be approximately KES 2,500,000 - KES 4,000,000 per annum. This estimate considers the strategic nature of the role, the required expertise in brand systems, and the responsibility for leading significant visual identity initiatives.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and eligible dependents.
• Paid time off (PTO), including vacation days, sick leave, and public holidays.
• Retirement savings plan (e.g., pension scheme) with potential company matching contributions.
• Opportunities for professional development, including workshops, conferences, and access to design resources.
• Potential for performance-based bonuses or incentives.
• Employee assistance program (EAP) offering confidential counseling and support services.

Working Hours:

• Standard full-time workweek, typically 40 hours, from Monday to Friday. Some flexibility may be available based on project needs and team collaboration, with expectations for occasional overtime during critical project phases.

📝 Enhancement Note: Salary estimates for roles in Kenya, particularly Nyeri, are based on research from local job boards, salary aggregators, and industry reports for senior creative and marketing roles. The range provided accounts for the specified experience level (6+ years) and the specialized nature of brand identity leadership. Benefits are standard for full-time positions in established companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader business services sector, likely focusing on areas that require significant brand presence and strategic visual communication. Given the role's focus on corporate brand identity, THH LLC may be involved in consulting, professional services, technology, or other industries where brand equity and consistent visual messaging are paramount. Company Size: THH LLC is likely a medium to large enterprise, given the need for a "Senior Brand Identity Design Lead" to manage "large-scale corporate brands" and "senior stakeholders." This size suggests a structured organization with established departments and processes, offering opportunities for significant impact. Founded: Information on the founding date is not provided, but the existence of a dedicated Senior Brand Identity Design Lead role implies a company that has evolved beyond its startup phase and is investing in mature brand management practices.

Team Structure:

• The Senior Brand Identity Design Lead will likely be part of a Marketing, Creative Services, or Brand Management department.
• The team may include other designers (specializing in areas like digital, print, or motion graphics), brand managers, marketing specialists, and project coordinators.
• This role will report to a Director or VP of Marketing/Brand, or potentially a Chief Creative Officer, depending on the organizational structure.

Methodology:

• The company likely employs a data-driven approach to marketing and brand strategy, using analytics to inform decisions.
• Workflow optimization and process improvement are likely key, especially in managing brand consistency across various departments and touchpoints.
• Collaboration will be a cornerstone, with a focus on cross-functional alignment to ensure brand integrity in all communications.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=43083a58-c969-4778-a25b-8be156938e63&ccId=9202614883469_2

📝 Enhancement Note: The company name "THH LLC" and its ADP recruitment portal URL don't provide direct insight into the company's specific industry or culture. Therefore, inferences are made based on the nature of the role itself (Senior Brand Identity Design Lead for large-scale corporate brands) and general organizational structures that support such positions.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the design and creative operations function. It signifies a transition from individual contribution to strategic leadership, requiring the ability to influence organizational direction through design and brand strategy. The responsibilities indicate a capacity for managing complex projects, leading initiatives, and mentoring junior team members.

Reporting Structure: The Senior Brand Identity Design Lead will likely report to a Director or VP level executive within Marketing, Brand, or Creative Services. They will collaborate closely with peers in marketing, product development, and other business units, and may oversee junior designers or external agency partners.

Operations Impact: This role has a direct and significant impact on the company's external perception, market positioning, and internal brand alignment. Effective brand identity management by this lead contributes to stronger brand recognition, customer loyalty, and a cohesive organizational culture, ultimately supporting revenue generation and business growth.

Growth Opportunities:

• Director/VP of Brand/Creative: Potential progression to a leadership role overseeing the entire brand or creative department, managing larger teams and broader strategic initiatives.
• Head of Design Operations: Opportunity to specialize further in the operational aspects of design, focusing on process, technology, and efficiency for creative teams.
• Global Brand Strategy Lead: Advancement into a role with global brand oversight, managing brand consistency and evolution across international markets.
• Specialized Design Leadership: Potential to lead specialized design functions, such as product design, UX/UI design leadership, or campaign creative direction.

📝 Enhancement Note: Career pathing for senior design roles often involves a blend of deepening creative expertise and expanding into leadership and operational management. The growth opportunities listed are typical for individuals who excel in brand identity and possess strong strategic and team leadership skills.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The workplace is likely designed to foster collaboration and creative synergy among team members. Office Location(s): Nyeri, Kenya. Specific details about the office building or amenities are not provided but can be assumed to be a professional corporate setting.

Workspace Context:

• Collaborative Environment: The office setting will likely facilitate regular in-person interaction with design colleagues, marketing teams, and other departments, encouraging brainstorming and feedback sessions.
• Tools and Technology: Employees will have access to a dedicated workstation equipped with industry-standard design software (Adobe Creative Suite) and necessary hardware for creative production.
• Team Interaction: Opportunities for daily interaction with design peers, brand managers, and project managers will be abundant, supporting efficient workflows and idea exchange.

Work Schedule: The standard working hours are 40 hours per week, primarily Monday to Friday. While the role is on-site, there might be occasional requirements for flexible hours or extended workdays to meet critical project deadlines or accommodate time zone differences with global partners, though this is less likely for an on-site role unless specified.

📝 Enhancement Note: As an on-site role, the emphasis is on in-person collaboration and access to company resources. The description assumes a typical professional office environment conducive to creative work and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will review applications and portfolios to assess basic qualifications and fit.
• Portfolio Review & Presentation: Candidates will likely present their portfolio to a panel of design leaders and/or marketing stakeholders. This stage focuses on showcasing brand identity expertise, strategic thinking, and communication skills. Be prepared to walk through your case studies, explaining your process, rationale, and the impact of your work.
• Design Challenge/Case Study: A practical exercise or a more in-depth case study analysis may be assigned to evaluate problem-solving skills, design methodology, and creative execution under specific constraints.
• Stakeholder Interviews: Interviews with key marketing, brand, and potentially executive leaders to assess strategic alignment, leadership potential, and cultural fit.
• Final Interview: A concluding interview, possibly with a senior executive, to discuss overall fit and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work, prioritizing brand identity projects for large-scale entities. Ensure your portfolio tells a cohesive story about your capabilities.
• Detail Your Process: For each case study, clearly articulate the problem, your strategic approach, design decisions, tools used, and the measurable outcomes or impact.
• Highlight Brand Systems: Emphasize your understanding and application of comprehensive visual identity systems, not just single logo designs.
• Showcase Typography & Color: Dedicate specific examples to demonstrate your expertise in typography and color methodology, explaining your choices.
• Be Ready to Discuss: Prepare to discuss your design philosophy, how you handle feedback, manage stakeholders, and stay current with design trends.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge or case study brief, identifying key objectives, constraints, and target audiences.
• Focus on Strategy: Demonstrate your ability to think strategically about brand positioning and audience engagement within your proposed solutions.
• Articulate Rationale: Be prepared to clearly explain the reasoning behind your design choices, connecting them back to the brief's objectives.
• Time Management: Practice working efficiently within given timeframes, prioritizing key deliverables.

📝 Enhancement Note: The interview process for senior design roles typically involves rigorous assessment of both creative skills and strategic/leadership capabilities. The portfolio review is a critical gate, demanding that candidates demonstrate not just aesthetic talent but also a deep understanding of brand strategy and operational execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Illustrator, and InDesign for all graphic design and asset creation tasks.
• PowerPoint / Presentation Software: Strong skills in creating professional and impactful presentations for stakeholder communication.

Analytics & Reporting:

• While not a primary focus for a design role, familiarity with how design impacts analytics (e.g., website conversion rates, engagement metrics) is beneficial. Understanding reporting on design project timelines and resource allocation is also key.

CRM & Automation:

• No direct CRM or automation tool usage is expected for this role, but awareness of how brand assets are deployed through marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: The toolset for this role is focused on core design software. The emphasis is on the creative output and management of design assets rather than analytics or CRM platforms, which are typically handled by other departments.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep commitment to protecting and enhancing the integrity and consistency of the corporate brand across all touchpoints.
• Excellence in Design: A pursuit of high-quality, impactful, and strategically sound design solutions that meet business objectives.
• Collaboration & Partnership: A strong emphasis on working effectively with internal teams, external partners, and stakeholders to achieve shared goals.
• Strategic Thinking: A focus on understanding the business context and aligning design initiatives with overarching organizational strategy.
• Efficiency & Process: A dedication to developing and adhering to efficient design processes and clear guidelines to ensure quality and consistency.

Collaboration Style:

• Cross-functional Integration: Active participation in cross-departmental projects, ensuring brand consistency is integrated into all marketing and communication efforts.
• Feedback-Driven: Openness to constructive criticism and the ability to provide clear, actionable feedback to peers and external partners.
• Knowledge Sharing: Willingness to share expertise, best practices, and insights on design trends and brand strategy with the broader team.

📝 Enhancement Note: The culture and values for a Senior Brand Identity Design Lead role will likely mirror those of a company invested in strong branding and professional operations. The emphasis will be on quality, collaboration, and strategic impact, with a clear understanding of how design contributes to business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Scale: Ensuring a unified brand identity across a large, potentially global organization with diverse internal teams and external partners can be complex.
• Balancing Strategic Vision with Tactical Execution: Aligning high-level brand strategy with the day-to-day demands of design production and project management.
• Influencing Senior Stakeholders: Effectively communicating design rationale and gaining buy-in from leadership that may have varying levels of design understanding.
• Adapting to Evolving Trends: Keeping brand identity relevant and modern while adhering to established brand guidelines and strategic objectives.

Learning & Development Opportunities:

• Advanced Brand Strategy Workshops: Participating in programs focused on cutting-edge brand strategy, identity systems, and brand architecture.
• Industry Conferences: Attending design and branding conferences (e.g., Adobe MAX, HOW Design Live, Brand New Conference) to gain insights into new trends, tools, and methodologies.
• Leadership and Management Training: Developing skills in team leadership, project management, and stakeholder communication to enhance career progression.
• Cross-Disciplinary Learning: Gaining exposure to other areas of the business, such as marketing analytics, product development, or customer experience, to better inform design strategy.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and showcases an understanding of the complexities involved in senior design leadership. Growth opportunities highlight the company's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive brand identity system for a large corporation. What are the key phases and deliverables?" (Prepare to detail your strategic approach, from discovery to final guidelines, using case study examples.)
• "How do you ensure brand consistency across multiple platforms and touchpoints, especially when working with different internal teams and external agencies?" (Focus on your experience with brand governance, guidelines, and cross-functional communication.)
• "Walk us through a challenging brand identity project where you had to gain alignment from senior stakeholders. What was the challenge, your approach, and the outcome?" (Select a strong case study that highlights your strategic thinking, problem-solving, and communication skills.)

Company & Culture Questions:

• "What do you know about THH LLC and our brand? How do you see your role contributing to our overall business objectives?" (Research the company thoroughly and articulate how your brand identity expertise aligns with their industry and goals.)
• "How do you approach collaboration with non-design teams, such as marketing or product development?" (Emphasize your ability to translate design concepts into business value and foster understanding.)
• "How do you stay current with design trends and incorporate them into established brand identities without compromising brand integrity?" (Discuss your continuous learning methods and balanced approach to innovation and consistency.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around compelling narratives for each case study, focusing on the problem, your strategic solution, and the impact.
• Quantify Impact: Whenever possible, use metrics (e.g., increased brand recognition, improved engagement, successful product launches) to demonstrate the ROI of your design work.
• Highlight Systems Thinking: Clearly showcase your ability to develop and manage cohesive visual identity systems, not just individual assets.
• Engage Your Audience: Make the presentation interactive, inviting questions and discussion, and demonstrating your passion and expertise.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, leadership capabilities, and understanding of brand operations. Preparing specific examples from their portfolio and tailoring them to THH LLC's context will be crucial.

📌 Application Steps

To apply for this Senior Brand Identity Design Lead position:

• Submit your application through the provided ADP recruitment portal link.
• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your strongest brand identity work for large-scale entities, and clearly articulates your process and impact. Tailor the selection to highlight experience relevant to corporate brand systems.
• Optimize Your Resume: Highlight your 6+ years of experience, specific achievements in brand identity leadership, proficiency in Adobe Creative Suite, and project management skills. Use keywords present in the job description.
• Prepare Your Presentation: Practice presenting your portfolio and case studies, focusing on strategic rationale, collaboration, and demonstrable outcomes. Be ready to articulate your design philosophy and approach to brand stewardship.
• Research THH LLC: Gain an understanding of the company's industry, mission, and existing brand presence to articulate how your skills and vision align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.