Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Techo-Bloc

Location: Saint-Hubert, Quebec, Canada

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-06-12

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand elevation through sophisticated graphic design for print and digital mediums, focusing on impactful visual storytelling and strategic communication.

• Evolve and maintain Techo-Bloc's visual identity, ensuring consistency and premium perception across all customer touchpoints.

• Collaborate within a multidisciplinary creative team to innovate and push creative boundaries in design and brand expression.

• Leverage advanced design software and emerging AI tools to enhance creative output, optimize workflows, and maintain a competitive edge in visual communication.

• Produce a wide array of marketing and sales collateral, from detailed catalogs to dynamic digital advertisements, ensuring strategic alignment and aesthetic excellence.

📝 Enhancement Note: This role is classified under Creative & Media and Art & Design, with significant overlap into Marketing and Manufacturing due to the industry context. The emphasis on AI tools and bilingual requirements suggests a sophisticated and forward-thinking creative department.

📈 Primary Responsibilities

• Translate high-level brand strategy and specific project requirements into compelling visual concepts that resonate with target audiences across North America.

• Design and produce a diverse range of print and digital assets, including but not limited to: catalogs, brochures, digital advertisements, sales tools, merchandising materials, signage, and campaign assets.

• Collaborate closely with Marketing, Product, and Sales teams to ensure all creative materials clearly communicate product features, benefits, and specifications effectively.

• Maintain rigorous quality control over all deliverables, ensuring adherence to Techo-Bloc's brand standards and pre-press specifications for flawless print production.

• Proactively identify and integrate emerging design trends, cutting-edge tools, and innovative creative techniques into daily workflows to elevate the brand's visual presence.

• Explore and implement AI-powered creative tools and workflows to boost efficiency, unlock novel creative possibilities, and continuously refine the design process.

• Stay informed about current social media trends and platform best practices to create visually engaging digital and social media content.

• Contribute to the strategic development of visual content that supports overarching brand storytelling initiatives, enhancing the overall customer journey across all digital touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, with a strong emphasis on production quality and the integration of new technologies like AI. The "What Success Looks Like" section implies that impact and brand elevation are prioritized over sheer volume of work.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a senior role, though extensive experience may substitute.

Experience: A minimum of 5 years of professional experience in graphic design, with a proven track record in both print and digital design environments.

Required Skills:

• Bilingual proficiency in French and English (written and spoken) is essential for effective communication across Quebec, Ontario, and the United States.

• Advanced proficiency in the Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and Bridge.

• Demonstrated experience with data merge and script functions within Adobe InDesign for efficient creation of catalogs and price lists.

• Strong understanding of print production processes, pre-press requirements, and robust color management techniques.

• Proven ability to manage multiple projects concurrently, meet tight deadlines, and maintain a high standard of creative execution under pressure.

• Exceptional attention to detail, coupled with strong problem-solving skills to translate concepts into polished, real-world designs.

• Collaborative mindset and excellent communication skills, enabling effective interaction with cross-functional teams.

• Comprehensive portfolio showcasing excellence in typography, layout design, visual storytelling, branding, and both print and digital execution. Preferred Skills:

• Experience with Figma for digital design and prototyping.

• Familiarity with After Effects for motion graphics and animation.

• Practical experience and a keen interest in leveraging AI-powered design and automation tools (e.g., Nano Banana, MidJourney, CoPilot, Claude AI) to enhance efficiency and explore new creative avenues.

📝 Enhancement Note: The requirement for bilingualism is critical given the company's North American presence. The explicit mention of AI tools and specific Adobe features like data merge indicates a need for a designer who is not only artistically skilled but also technically adept and forward-thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating a strong command of typography, layout, and visual hierarchy across various mediums.

• Case studies that illustrate the design process from concept ideation to final execution, highlighting problem-solving approaches and strategic thinking.

• Examples of brand identity development or evolution, showcasing an understanding of brand strategy and consistency.

• A diverse range of print collateral (e.g., catalogs, brochures, packaging) and digital assets (e.g., web banners, social media graphics, digital ads).

• Projects that highlight the ability to work with complex data sets for print production (e.g., data merge projects). Process Documentation:

• Evidence of a structured design process, from brief interpretation and concept development to final production and quality assurance.

• Examples of how design solutions have directly supported marketing objectives, product launches, or sales initiatives.

• Demonstrations of efficiency improvements in design workflows, particularly through the use of automation or advanced software features.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary indicator of the candidate's creative capabilities and technical proficiency. The emphasis on process and the integration of AI tools suggests the company values efficiency and a methodological approach to design challenges.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 5-10 years of experience, bilingual requirement, and location in Quebec, Canada, a competitive salary range is expected. For a Senior Graphic Designer in the Longueuil/Saint-Hubert, Quebec area, the estimated salary range is CAD $70,000 - $95,000 annually. This estimate is based on regional market data for experienced creative professionals, considering the cost of living in the Greater Montreal area and industry benchmarks for roles with significant responsibilities and specialized skill requirements.

Benefits:

• Comprehensive Group Insurance plan.

• Registered Retirement Savings Plan (RRSP) with employer contribution, supporting long-term financial planning.

• 24/7 Telemedicine services for convenient access to healthcare advice.

• Employee Assistance Program (EAP) providing confidential support for personal and professional challenges.

• Structured training and continuous career development opportunities to foster professional growth.

• Performance-based bonuses, recognizing and rewarding exceptional contributions.

• Employee recognition programs to celebrate achievements and foster a positive work environment.

• Employee discounts on Techo-Bloc products, offering tangible value to employees.

• Additional workplace perks such as snacks, organized events, and free parking, enhancing the overall employee experience.

Working Hours: Standard full-time position, typically around 40 hours per week. While the role is on-site, Techo-Bloc generally fosters a positive work environment that may allow for some flexibility, though core business hours will need to be observed for team collaboration and client interaction.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in the specified region and experience level. The benefits package is comprehensive, offering strong support for employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Techo-Bloc operates in the manufacturing and construction sector, specializing in landscaping and masonry products. This industry context means designs often need to balance aesthetic appeal with practical application and durability.

Company Size: Over 900 employees across more than 20 locations in North America, with 9 manufacturing facilities and 15 distribution centers. This indicates a large, established, and growing organization with significant operational scale.

Founded: Founded with an entrepreneurial spirit, the company emphasizes innovation and a "roll up our sleeves" mentality. This suggests a dynamic, results-oriented culture that values proactivity and problem-solving.

Team Structure:

• The creative team is multidisciplinary, integrating architecture, 3D rendering, print, and digital design specialists. This fosters a collaborative environment where diverse skill sets converge.

• The Senior Graphic Designer will likely report to a Creative Director or Marketing Manager, working closely with other designers, marketing specialists, and potentially product managers.

• Cross-functional collaboration is a key aspect, involving frequent interaction with Marketing, Product Development, and Sales teams to ensure design solutions align with business objectives. Methodology:

• Data-driven decision-making is implied through the need for strategic design and impactful communication.

• Workflow planning and optimization are evident in the emphasis on efficiency, AI integration, and specific software functionalities like data merge.

• Automation and efficiency practices are actively encouraged through the exploration and adoption of AI tools.

Company Website: https://www.techo-bloc.com/

📝 Enhancement Note: Techo-Bloc's culture appears to be a blend of entrepreneurial drive and structured growth, with a strong emphasis on innovation, collaboration, and excellence. The industry itself requires a practical yet visually appealing approach to design.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Graphic Designer role, indicating a high level of expertise and autonomy. It signifies a position where the individual is expected to lead projects, mentor junior designers (if applicable), and contribute significantly to the strategic direction of visual communications. The scope includes not just execution but also conceptualization and problem-solving.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Design, or Marketing Manager. They will be part of a larger creative or marketing department and will be expected to collaborate closely with peers in digital design, 3D rendering, and content creation, as well as with stakeholders in sales, product development, and marketing.

Operations Impact: The role's impact is directly tied to elevating the Techo-Bloc brand. Success means stronger brand perception, clearer product communication, improved customer engagement across all touchpoints (print, digital, sales), and ultimately, contributing to sales enablement and market competitiveness through compelling visual assets. The designer's work will influence how homeowners, contractors, designers, architects, and dealers perceive the company and its offerings.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas, master new software, and become a go-to expert in AI-driven design workflows.

• Leadership Potential: Potential to move into a Lead Graphic Designer or Art Director role, managing projects, guiding creative strategy, and potentially managing a small team.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with sales, marketing, and product teams, which can open doors to strategic roles within the company.

• Industry Specialization: Becoming a recognized expert in design for the construction/landscaping materials industry.

📝 Enhancement Note: The "Senior" designation implies significant responsibility and the expectation of independent contribution. Growth opportunities are geared towards both deepening creative expertise and potentially moving into leadership or more strategic roles within the company's expanding operations.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office-based work environment. This setting is conducive to in-person collaboration, spontaneous brainstorming, and direct team interaction.

Office Location(s): Saint-Hubert, Quebec, Canada. This location is part of the Greater Montreal area, offering access to urban amenities and public transportation, though specific commute details would need to be confirmed.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared creative studios or open-plan areas where designers can interact.

• Access to necessary design tools and technology, including high-performance computers, software licenses (Adobe Creative Suite, etc.), and potentially specialized hardware.

• Opportunities for direct interaction with other members of the multidisciplinary creative team, as well as with colleagues from marketing, sales, and product departments, facilitating cohesive project development.

Work Schedule: A standard full-time schedule, typically Monday to Friday, around 40 hours per week. While the core hours are expected, the company culture may allow for some flexibility in start/end times, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration and team integration. The Quebec location suggests a potentially bilingual environment, which is a key requirement for this position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• First Interview: Typically with a hiring manager or HR representative to discuss experience, motivations, and cultural fit. Portfolio review may be a component.

• Creative Assessment/Challenge: Candidates may be asked to complete a design exercise or present a case study from their portfolio, demonstrating problem-solving skills, creative approach, and technical proficiency related to Techo-Bloc's business.

• Second/Final Interview: Meeting with senior leadership or key stakeholders to discuss strategic contributions, team integration, and confirm suitability for the senior role.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills and experience required for this Senior Graphic Designer role, emphasizing print, digital, branding, and AI tool usage.

• Showcase Process: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the final outcome/impact.

• Highlight Bilingualism: If applicable, showcase projects that were developed for French-speaking markets or demonstrate your ability to adapt designs for different linguistic contexts.

• Demonstrate AI Integration: If you have examples of using AI tools to enhance your workflow or creative output, be prepared to discuss them and show the results.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Understand Techo-Bloc: Research the company's products, target audience, brand aesthetic, and recent marketing campaigns.

• Anticipate Design Needs: Consider the types of projects mentioned in the job description (catalogs, digital ads, social media) and be ready to discuss how you would approach them.

• Articulate Your Approach: Be prepared to explain your design thinking, how you prioritize tasks, and how you incorporate feedback and solve design problems efficiently.

📝 Enhancement Note: The emphasis on portfolio and potentially a design challenge indicates that practical application and creative problem-solving are highly valued. Candidates should be prepared to discuss their process and demonstrate how they integrate new technologies like AI into their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for catalog and brochure layout, with specific emphasis on data merge and scripting capabilities for efficiency.
  • Photoshop: Crucial for image editing, manipulation, and digital asset creation.
  • Illustrator: Key for vector graphics, logos, icons, and complex illustrations.
  • Bridge: For asset management and workflow organization.

• AI-Powered Design Tools:

  • Nano Banana, MidJourney, CoPilot, Claude AI: Explicitly mentioned as tools to leverage for enhanced efficiency, workflow improvement, and unlocking new creative possibilities. Proficiency or keen interest in these is a significant advantage.

Analytics & Reporting: While not explicitly stated as a responsibility for the designer, understanding how design impacts engagement metrics (e.g., click-through rates on digital ads, catalog readership) would be beneficial. Familiarity with basic analytics reporting for digital content would be a plus.

CRM & Automation: Not directly relevant to the core design function, but understanding how design assets are deployed through marketing automation platforms or CRM systems could be advantageous.

Other Potential Tools:

• Figma: Preferred for digital design, UI/UX prototyping, and collaborative workflows.

• After Effects: An asset for creating motion graphics for digital campaigns or social media.

• Project Management Tools: Familiarity with platforms like Asana, Monday.com, or Trello, which might be used by the creative or marketing teams.

📝 Enhancement Note: The explicit mention of specific AI tools is a key differentiator for this role, signaling that Techo-Bloc is at the forefront of adopting new technologies in its creative processes. Proficiency in InDesign's data merge and scripting functions is also a critical technical requirement.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit & Innovation: A culture that encourages bold ideas, proactivity, and a "get things done" attitude. Designers are expected to contribute innovative visual solutions.

• Excellence & Quality: A relentless pursuit of excellence, emphasizing high-quality creative output and meticulous attention to detail across all deliverables.

• Collaboration & Inclusivity: A supportive and collaborative work environment where diverse perspectives are valued, and teamwork is essential for success.

• Continuous Learning: A commitment to staying current with design trends, tools, and technologies, including the proactive exploration of AI's role in creativity.

• Customer-Centricity: Understanding that design serves a purpose – to communicate effectively, engage audiences, and ultimately support business objectives and customer experiences.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing, sales, and product teams, acting as partners to achieve shared goals.

• Feedback-Driven: An environment that likely encourages constructive feedback to refine creative work and improve processes.

• Knowledge Sharing: A culture that supports the sharing of best practices, new techniques, and insights, especially regarding emerging technologies like AI.

📝 Enhancement Note: The company values a proactive, innovative, and collaborative approach. Designers are expected to be not just creators but also strategic thinkers who contribute to the brand's vision and operational efficiency through their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: Developing innovative designs while strictly adhering to Techo-Bloc's established brand guidelines and ensuring consistency across all outputs.

• Managing Diverse Project Demands: Juggling multiple projects with varying deadlines and requirements from different departments, demanding strong organizational and prioritization skills.

• Integrating AI Seamlessly: Effectively incorporating new AI tools into existing workflows without compromising quality or creative integrity, and staying ahead of rapid AI advancements.

• Communicating Complex Product Information Visually: Translating technical product features and benefits for the construction/landscaping industry into clear, compelling, and aesthetically pleasing designs.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Deepening expertise in AI-driven design tools to unlock more sophisticated creative applications and workflow efficiencies.

• Specialization in Large-Scale Production: Gaining extensive experience in managing and producing high-volume print collateral like extensive catalogs and price lists.

• Industry-Specific Design Expertise: Becoming a recognized expert in visual communication for the building materials and landscaping sector.

• Mentorship and Leadership: Opportunities to mentor junior designers and potentially step into leadership roles as the creative team evolves.

📝 Enhancement Note: The primary challenges revolve around managing complexity, integrating new technologies, and maintaining high standards. Growth opportunities are tied to mastering these challenges and expanding expertise within a growing organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex product brief into a compelling visual concept for a target audience like homeowners or contractors." (Focus on your ideation, research, and concept development stages.)

• "How do you ensure brand consistency across a wide range of print and digital assets, especially when working with multiple stakeholders?" (Highlight your understanding of brand guidelines, communication, and quality control.)

• "Can you walk us through a project where you successfully leveraged AI tools to improve efficiency or unlock new creative possibilities? What was your approach, and what were the results?" (Be ready to discuss specific AI tools and your practical application.)

• "How do you prioritize competing design requests from different departments (e.g., Marketing vs. Sales) while maintaining creative quality and meeting deadlines?" (Focus on your organizational skills, communication, and negotiation strategies.) Company & Culture Questions:

• "What do you know about Techo-Bloc's brand and its position in the market? How would your design approach reinforce or elevate it?" (Demonstrate your research and strategic thinking.)

• "How do you see yourself contributing to a multidisciplinary creative team environment like ours?" (Emphasize your collaborative spirit and ability to work with diverse skill sets.)

• "What are your thoughts on the role of AI in graphic design, and how do you envision it impacting your work and the creative industry?" (Show your forward-thinking perspective and adaptability.) Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a clear story: the problem, your role, your process, the solution, and the impact.

• Highlight Key Skills: Explicitly point out examples that showcase your typography, layout, branding, print production, digital design, and AI tool usage expertise.

• Address Requirements: Ensure your presented work directly addresses the core responsibilities and qualifications outlined in the job description.

• Engage and Discuss: Be prepared for questions about your design choices, technical execution, and creative decision-making. Treat it as a collaborative discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating creative strategy, technical proficiency (especially with Adobe and AI), strong communication skills, and an understanding of how design contributes to business objectives within the construction materials industry.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on SmartRecruiters.

• Tailor Your Resume: Update your resume to highlight your 5+ years of relevant graphic design experience, bilingual capabilities (French/English), proficiency in Adobe Creative Suite, and any experience with AI design tools. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest, most relevant projects that demonstrate excellence in typography, layout, brand identity, print production, digital design, and ideally, AI tool integration. Organize it clearly and be ready to present it.

• Prepare Your Case Studies: For key portfolio pieces, be ready to articulate the project's objective, your role, the creative process, challenges overcome, and the final outcome.

• Research Techo-Bloc: Familiarize yourself with their products, brand aesthetic, target markets, and recent marketing campaigns to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.