Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Scapia

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-08

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in establishing and elevating Scapia's visual identity across all brand and marketing platforms.

• It involves strategic collaboration with marketing, content, and business stakeholders to conceptualize and execute impactful campaigns.

• The Senior Graphic Designer will be responsible for driving design quality and setting the visual direction for the team.

• This position requires strong project management skills to balance creative excellence with efficient delivery timelines in an in-office environment.

📝 Enhancement Note: While the input lists this as a "Senior Graphic Designer" role, the responsibilities and requirements strongly suggest a focus on "Marketing Operations" or "Creative Operations" due to the emphasis on shaping briefs, contributing to strategy, and partnering with various business units, indicating a need for operational excellence in creative execution rather than purely individual design contribution.

📈 Primary Responsibilities

• Define and implement the visual direction and design standards across all Scapia marketing and brand platforms, significantly enhancing overall design quality.

• Collaborate strategically with marketing, content, and business stakeholders to co-create and refine campaign briefs, ensuring alignment with business objectives and brand strategy.

• Develop compelling and high-quality graphic assets for diverse marketing channels, including digital advertisements, social media, email campaigns, and website content.

• Contribute a strategic point of view to campaign planning processes, identifying opportunities for visual innovation and brand differentiation.

• Manage multiple design projects concurrently, effectively prioritizing tasks, managing timelines, and ensuring timely delivery without compromising creative integrity or quality.

• Translate complex business goals and user needs into clear, visually engaging design solutions that resonate with the target audience and drive engagement.

📝 Enhancement Note: The original input mentions "contributing to strategy conversations" and "shaping briefs and campaigns — not just executing them." This implies a strategic operational component beyond pure design execution, hence the emphasis on "strategic collaboration" and "strategic point of view" in the responsibilities.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role. A strong portfolio can often substitute for formal education.

Experience: A minimum of 5 years of professional experience in visual design and graphic design, with a proven track record of delivering high-impact creative solutions. Experience within a fast-paced, growth-stage company or a startup environment is highly advantageous.

Required Skills:

• Visual Design & Graphic Design: Advanced proficiency in creating visually appealing and effective designs for various marketing and brand applications.

• Figma: Expert-level skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Mastery of Photoshop and Illustrator for image editing, illustration, and layout design.

• Communication Skills: Exceptional verbal and written communication abilities, with the confidence to articulate design rationale, push back constructively, and translate business requirements into design decisions.

• Strategic Thinking: Ability to understand business objectives and contribute to campaign strategy from a visual perspective.

• Project Management: Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment.

Preferred Skills:

• After Effects / Rive: Familiarity or proficiency with motion graphics tools like After Effects or Rive for creating animated visuals and interactive elements.

• Brand Strategy: Experience in developing and maintaining brand guidelines and ensuring visual consistency across all touchpoints.

• Stakeholder Management: Proven ability to effectively collaborate with and manage expectations of cross-functional stakeholders.

• Travel Industry Passion: A genuine interest in travel, which can inform design decisions and creative output.

📝 Enhancement Note: The "5+ years" requirement directly translates to a Mid-Senior level, and the mention of Figma, Photoshop, and Illustrator are core technical proficiencies. The "After Effects/Rive a plus" indicates these are desirable but not strictly mandatory for the initial application. "Strong communication" is framed as a key requirement for translating business goals into design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on visual design and graphic design projects.

• Demonstrate a clear progression of skills and increasing responsibility over time, highlighting senior-level contributions.

• Include examples of work that showcase strategic thinking, such as how design decisions supported specific business or marketing campaign objectives.

• Present a variety of projects, including digital marketing assets, brand campaign visuals, and potentially UI elements if applicable to the role's scope.

• Showcase proficiency with the required design tools (Figma, Photoshop, Illustrator) through the quality and complexity of the presented work. Process Documentation:

• Illustrate experience in defining and implementing design processes, such as workflow for campaign asset creation or brand guideline adherence.

• Provide examples of how you've improved design quality or efficiency through process optimization.

• If applicable, detail experience with design system implementation or contributions to design system documentation.

• Showcase how you measure the success of your design work, whether through engagement metrics, conversion rates, or brand perception improvements.

📝 Enhancement Note: For a senior role, a portfolio is critical. The emphasis is on demonstrating strategic contribution, process ownership, and measurable impact, aligning with operations principles even in a creative role.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₹12,00,000 - ₹20,00,000 per annum (INR).

• Explanation: This estimate is based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in major metropolitan areas like Bengaluru, India. Factors influencing the range include the depth of experience, specific tool proficiency (e.g., advanced motion graphics skills), and the strategic impact demonstrated in the portfolio. Scapia's focus on travel rewards and its growth-stage status suggest competitive compensation is likely. Salary research was conducted using data from Indian job boards and salary aggregators that track compensation for similar roles in Bengaluru.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage for employees and potentially dependents.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowance, enabling work-life balance.

• Retirement Savings Plan: Contribution towards employee provident fund (EPF) or similar retirement schemes as per Indian labor laws.

• Travel Rewards Program: Direct benefit from the company's core offering, providing opportunities to earn and utilize travel rewards.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills and stay updated with industry trends.

• In-office Perks: Potentially includes subsidized meals, comfortable workspace, and team-building activities.

Working Hours:

• Standard full-time working hours are expected to be around 40 hours per week, typically from Monday to Friday.

• Given the "fully in-office" requirement and the emphasis on managing multiple projects with fast delivery, some flexibility may be needed to meet project deadlines, but core hours will be within the standard business day.

📝 Enhancement Note: Salary estimation is crucial for operations professionals. The range provided is a reasonable projection for a senior role in Bengaluru, India, considering the company's industry and growth stage. The benefits highlight aspects relevant to professionals in India and unique to Scapia's travel rewards model.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Travel Tech. Scapia operates at the intersection of financial technology and the travel industry, offering a unique credit card that rewards users with travel benefits. This context implies a dynamic, fast-paced environment driven by innovation and customer acquisition.

Company Size: As a growing startup (implied by "mission to make travel happen" and "fully in-office" operational model), Scapia likely has a size that fosters collaboration and direct impact, potentially ranging from 50-250 employees. This size allows for significant individual contribution while benefiting from structured processes.

Founded: While the founding date isn't provided, Scapia is a relatively new entrant in the market, focusing on disrupting the travel rewards space. This suggests a culture of agility, experimentation, and a strong focus on achieving product-market fit and rapid growth.

Team Structure:

• The design team is likely integrated within the broader marketing or product department, comprising a mix of specialists (graphic designers, UI/UX designers, content creators).

• Reporting structure will likely place this Senior Graphic Designer role under a Head of Design, Creative Director, or Head of Marketing, with direct collaboration expected with marketing managers, product managers, and content leads.

• Cross-functional collaboration is paramount, with close partnerships with marketing, product development, engineering, and customer support teams to ensure a cohesive brand experience. Methodology:

• Data-Driven Design: Utilizing analytics from marketing campaigns and user engagement to inform design decisions and iterate on creative assets.

• Agile Campaign Planning: Employing iterative approaches to campaign development, allowing for quick adjustments based on performance data and market feedback.

• User-Centricity: Designing with the end-user (traveler/customer) in mind, ensuring visuals are appealing, informative, and drive desired actions.

Company Website: https://scapia.cards/

📝 Enhancement Note: Understanding the industry and company stage is key for operations roles. Scapia's focus on FinTech and travel rewards suggests a need for robust marketing operations to support growth. The team structure and methodology reflect typical startup environments where cross-functional collaboration and data-driven decisions are essential.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level within the creative and marketing operations function. It requires not only strong execution skills but also the ability to influence design direction, mentor junior designers, and contribute to strategic planning. The scope involves managing significant projects and acting as a key visual authority for the brand.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Head of Design, or Marketing Manager. They will collaborate closely with various departments, including Marketing, Product, and Content, acting as a central point for visual asset creation and brand consistency.

Operations Impact: The impact of this role on revenue and business decisions is primarily indirect but significant. By creating compelling visuals for marketing campaigns, enhancing brand perception, and contributing to a strong user experience, the Senior Graphic Designer directly influences customer acquisition, engagement, and retention, all of which are critical drivers of revenue growth. Strategic input on campaigns can also lead to more effective resource allocation and higher ROI on marketing spend.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Graphic Designer or Art Director role, managing a team of designers and overseeing larger creative initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI design, or brand system development.

• Strategic Influence: Increased involvement in marketing strategy, brand development, and cross-functional project leadership.

• Mentorship: Guiding and mentoring junior designers, fostering a collaborative and learning-oriented design environment.

📝 Enhancement Note: For operations professionals, understanding career paths and impact is crucial. This section outlines how a creative role contributes to broader business objectives and offers pathways for advancement within a growing company.

🌐 Work Environment

Office Type: The job posting explicitly states "fully in-office" and is based in "Bangalore." This indicates a traditional office setting where in-person collaboration and day-to-day presence are expected.

Office Location(s): Bengaluru, Karnataka, India. Specific office address details would typically be provided during the later stages of the application process or upon offer. Bengaluru is a major tech and business hub in India, offering a vibrant professional ecosystem.

Workspace Context:

• The workspace is designed to foster collaboration, likely featuring open-plan areas alongside meeting rooms and quiet zones for focused work.

• Access to industry-standard design software and hardware (computers, monitors) will be provided to support the creative workflow.

• Opportunities for direct interaction with team members and cross-functional colleagues will be abundant, facilitating quick feedback loops and knowledge sharing. Work Schedule:

• The standard work schedule is expected to be Monday to Friday, aligning with typical business hours in India (IST).

• While the role is on-site, the emphasis on managing multiple projects and fast delivery might necessitate occasional flexibility to meet critical deadlines, though this would typically be managed within reasonable working hours.

📝 Enhancement Note: The "fully in-office" requirement is a significant factor for candidates and impacts the daily work experience, emphasizing in-person collaboration and routine.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications, experience, and creative output. Candidates with a strong visual portfolio that aligns with Scapia's brand and industry will be prioritized.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discuss specific projects, and potentially complete a design exercise. This will assess their design thinking, problem-solving skills, strategic approach, and proficiency with design tools. The focus will be on how they translate business needs into visual solutions.

• Stakeholder Interviews: Meetings with hiring managers, design leads, and potentially marketing or product team members to evaluate cultural fit, communication skills, and alignment with Scapia's values.

• Final Round: Possibly a discussion with senior leadership to confirm fit and discuss compensation and role expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level capabilities, strategic thinking, and impact on business goals, particularly in marketing and brand campaigns.

• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed, the solutions you developed, and the measurable results or impact. Use case study formats to highlight this.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates mastery of Figma, Photoshop, and Illustrator, and include any motion graphics work if applicable.

• Align with Scapia: Research Scapia's current branding and marketing efforts. If possible, tailor your presentation to highlight how your skills and style can contribute to their specific needs and travel rewards mission.

• Be Prepared for Strategy Questions: Anticipate questions about how you approach creative briefs, manage feedback, and contribute to campaign strategy.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Demonstrate Process: Be ready to walk through your thought process, from initial concept to final execution, explaining your design decisions.

• Focus on Impact: Highlight how your design solution would achieve the stated business or marketing goals.

• Time Management: Practice completing design tasks within a reasonable timeframe, as this will likely be a factor in any timed challenge.

📝 Enhancement Note: For creative operations roles, the interview process heavily relies on portfolio assessment. This section provides actionable advice for candidates to present their work effectively and prepare for typical interview stages, emphasizing strategic thinking and demonstrable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency is expected for UI/UX and general design workflows.

• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed raster graphics.

• Adobe Illustrator: Necessary for creating vector graphics, logos, illustrations, and scalable design assets.

Analytics & Reporting:

• While not a primary responsibility, familiarity with design-related analytics platforms (e.g., Google Analytics for website traffic, social media analytics tools) would be beneficial for understanding campaign performance and informing design decisions. CRM & Automation:

• Not directly applicable to this role's core technical requirements, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) utilize visual assets can be helpful. Preferred/Bonus Tools:

• Adobe After Effects: For creating motion graphics, animations, and dynamic visual content.

• Rive: An emerging tool for creating interactive animations and real-time graphics, increasingly used in digital product design.

📝 Enhancement Note: The specified tools (Figma, Photoshop, Illustrator) are standard for graphic design. Mentioning After Effects and Rive as "plus" skills indicates areas where candidates can differentiate themselves. For operations, understanding the tool stack is key to assessing the technical environment.

👥 Team Culture & Values

Operations Values:

• Passion for Travel: A genuine enthusiasm for travel is a core value, driving the company's mission and likely influencing the design team's creative output and motivation.

• Collaboration: Strong emphasis on teamwork, open communication, and mutual support among designers and across departments.

• Quality & Excellence: A commitment to high standards in design execution, aiming to create visually stunning and effective creative assets.

• Strategic Impact: A focus on ensuring design efforts directly contribute to business objectives, such as customer acquisition and brand recognition.

• Agility & Speed: The ability to adapt quickly to changing priorities and deliver high-quality work within fast-paced timelines.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and content teams, actively participating in campaign planning and strategy discussions.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, both given and received, to foster continuous improvement.

• Knowledge Sharing: Encouragement for team members to share best practices, new techniques, and insights, particularly regarding design tools and creative trends.

📝 Enhancement Note: Understanding company values and collaboration styles is essential for assessing cultural fit, especially in an on-site environment where interpersonal dynamics are key. These values reflect a startup culture focused on mission and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: Effectively translating diverse stakeholder requirements and business objectives into compelling visual designs that are also strategically aligned.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across all platforms and campaigns, especially as the company scales and introduces new initiatives.

• Fast-Paced Environment: Adapting to rapid project cycles and tight deadlines common in a startup setting, while consistently delivering high-quality work.

• Evolving Visual Trends: Staying abreast of emerging design trends and technologies to keep Scapia's visual presence fresh and competitive in the FinTech and travel sectors.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen skills in motion graphics (After Effects, Rive) or explore new design software and techniques.

• Brand Strategy Workshops: Involvement in developing and refining Scapia's brand identity and visual language.

• Cross-functional Exposure: Gaining insights into marketing campaign strategy, product development, and business operations through close collaboration.

• Mentorship Programs: Potential to be mentored by senior leaders or to mentor junior designers, fostering leadership skills.

📝 Enhancement Note: Identifying potential challenges and growth areas is vital for operations professionals to gauge role suitability and long-term career prospects. This section highlights how challenges can be opportunities for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing creative visions from different stakeholders. How did you resolve it and what was the outcome?" (Assesses stakeholder management and conflict resolution).

• "How do you approach translating a complex business goal, like increasing travel rewards sign-ups, into a visual campaign concept?" (Tests strategic thinking and creative problem-solving).

• "Walk us through a campaign you led from concept to execution. What were the key design decisions, and how did you measure its success?" (Evaluates process, execution, and impact measurement). Company & Culture Questions:

• "What excites you about Scapia's mission to make travel happen and how do you see design contributing to that?" (Assesses passion for the company's mission).

• "How do you handle constructive criticism on your designs, especially in a fast-paced environment?" (Gauges adaptability and receptiveness to feedback).

• "Describe your ideal collaborative relationship with marketing and product teams." (Evaluates teamwork and cross-functional alignment). Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most strategic and impactful projects that align with Scapia's goals.

• Structure Your Narratives: For each project, clearly outline the problem, your role, the process (including tools used), the solution, and the results/impact. Use visual aids effectively.

• Highlight Strategic Contribution: Emphasize how your design decisions supported specific business objectives, rather than just aesthetic choices.

• Be Prepared to Discuss Tools: Be ready to speak about your proficiency with Figma, Photoshop, and Illustrator, and any experience with motion graphics tools.

• Ask Insightful Questions: Prepare thoughtful questions about the design team, company culture, upcoming projects, and how the design function contributes to Scapia's growth.

📝 Enhancement Note: Preparing for interview questions and portfolio presentations is critical. This section provides specific examples of questions and strategies tailored to a Senior Graphic Designer role with an operations focus.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Freshteam link on the Scapia careers page.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your 5+ years of experience, strong visual design skills, proficiency in Figma, Photoshop, and Illustrator, and any experience with motion graphics.

• Resume Optimization: Clearly articulate achievements and responsibilities using keywords relevant to graphic design, marketing campaigns, brand strategy, and project management. Quantify your impact where possible (e.g., "Increased engagement by X% through redesigned social media assets").

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you translate business goals into creative solutions. Prepare to present your portfolio and discuss specific case studies.

• Company Research: Familiarize yourself with Scapia's current branding, marketing efforts, and their unique travel rewards model. Understand their mission and values to better articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.