Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Phoenix

Location: Toronto, Ontario, Canada

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-09-09

Experience Level: 5-10 years

🚀 Role Summary

• Lead the visual strategy and execution for growth and marketing campaigns, driving performance through compelling creative assets.

• Develop and maintain a cohesive visual language that aligns with Phoenix's brand identity while exploring innovative design directions.

• Collaborate closely with Growth Marketing and Product teams to translate performance insights into actionable design strategies.

• Own the end-to-end creative lifecycle, from ideation and concept development through to iteration and optimization based on data.

• Serve as a brand guardian, ensuring consistency, clarity, and impactful storytelling across all customer touchpoints and marketing channels.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on growth marketing and performance-driven creative. The responsibilities highlight a blend of traditional design skills with a data-informed approach, suggesting a need for candidates who can not only create aesthetically pleasing work but also demonstrate its impact on business objectives. The integration with Growth Marketing and the ownership of the full creative lifecycle point towards a strategic, hands-on role within a fast-paced, digital-first environment.

📈 Primary Responsibilities

• Conceptualize, design, and launch a wide range of creative assets including digital ads, landing pages, social media graphics, and motion graphics for paid, owned, and earned media channels.

• Develop and evolve a scalable visual language for growth campaigns, ensuring brand consistency while experimenting with new creative approaches to drive engagement.

• Partner with the Growth Marketing team to analyze campaign performance data and use these insights to inform and refine design strategies, optimizing for higher conversion rates.

• Build and meticulously organize a comprehensive creative asset library, categorizing by product, audience segment, and specific campaign use cases for efficient retrieval and reuse.

• Manage the entire creative production workflow, from initial brief and concept development to final asset delivery and subsequent design iterations based on performance feedback and A/B testing results.

• Act as a key brand steward, upholding brand guidelines, ensuring visual consistency, and enhancing the narrative quality across all marketing and communication touchpoints.

• Facilitate and lead creative brainstorming sessions, contributing strategic design perspectives to major campaign planning, product launches, and overarching marketing initiatives.

• Mentor and guide junior designers, providing constructive feedback and direction to foster their growth and ensure design excellence.

• Supervise and collaborate with external agency partners to maintain high standards of design quality and brand alignment in all outsourced creative work.

• Proactively research and stay abreast of the latest design trends, best practices in direct-to-consumer (DTC) marketing, and emerging digital storytelling formats to inform creative strategies.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level position requiring not just design execution but also strategic input, leadership, and a deep understanding of performance marketing principles. The emphasis on data-driven design and owning the full lifecycle suggests that candidates will be expected to be highly autonomous and results-oriented.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Graphic Designer role. Equivalent practical experience will also be strongly considered.

Experience: 5+ years of progressive experience in visual design, marketing design, or a similar role, with a significant focus on digital-first, consumer-facing brands.

Required Skills:

• Proven expertise in graphic design principles, including typography, color theory, layout, and visual hierarchy.

• Deep proficiency with industry-standard design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Advanced skills in Figma for collaborative design, prototyping, and design system management.

• Demonstrated experience in developing creative assets for performance marketing campaigns (e.g., digital ads, landing pages) with a track record of measurable results.

• Strong visual storytelling capabilities, with the ability to craft compelling narratives through design.

• Excellent understanding of brand strategy and the ability to translate brand guidelines into effective visual communications.

• Proven ability to work collaboratively with cross-functional teams, including marketing, product, and growth teams.

• Confidence in taking initiative and operating autonomously in a fast-paced, high-growth environment.

• Passion for creating impactful brands and a genuine interest in improving the Canadian healthcare experience. Preferred Skills:

• Experience with motion graphics design and animation.

• Proficiency in web design principles and UI/UX considerations.

• Familiarity with A/B testing methodologies and data analysis tools to inform design decisions.

• Experience in mentoring junior designers or leading creative projects.

• Knowledge of DTC marketing best practices and emerging digital formats.

📝 Enhancement Note: The skills section highlights the necessity of both creative talent and analytical acumen. Proficiency in Adobe Creative Suite and Figma is essential, with motion and web design skills being strong differentiators. The emphasis on "blending creativity with performance" and "data-driven impact" is a critical requirement for success in this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact creative work that demonstrates expertise in digital marketing design, showcasing a blend of strong aesthetics and measurable performance outcomes.

• Case studies detailing the design process for key growth marketing campaigns, illustrating how design decisions were informed by data and contributed to specific KPIs (e.g., conversion rates, engagement).

• Examples of visual language development for brands, including style guides, mood boards, and campaign rollouts across various digital channels.

• Prototypes or interactive designs created in Figma, highlighting user flow and design system contributions.

• Work samples showcasing experience with landing page design, digital advertising creative (e.g., social media ads, banner ads), and potentially motion graphics or short-form video content. Process Documentation:

• Demonstrations of how you've used data and performance insights to iterate on and improve creative assets, with clear before-and-after examples.

• Examples of creating and managing a scalable creative library or design system to ensure consistency and efficiency.

• Documentation of your process for collaborating with marketing, product, or growth teams on campaign briefs and creative development.

• Evidence of how you've maintained brand consistency and storytelling across diverse marketing touchpoints.

📝 Enhancement Note: For a Senior Graphic Designer role focused on growth and marketing, the portfolio is paramount. It needs to go beyond showcasing aesthetics to proving an ability to drive business results through design. Candidates should be prepared to articulate their process, decision-making rationale, and the impact of their work with quantitative data.

💵 Compensation & Benefits

Salary Range: The provided salary range for this Senior Graphic Designer position in Toronto, Ontario, Canada, is CAD $70,000 to $90,000 annually. This range is competitive for a senior-level creative role in a major Canadian market, considering the required experience and the company's focus on growth marketing.

Benefits:

• Comprehensive healthcare coverage.

• A remote-first holiday season, offering additional time off during the year-end period.

• Holistic wellbeing support programs designed to assist employees with various aspects of their personal and professional lives.

• Opportunities for professional development and skill enhancement relevant to design and marketing.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role. While the company emphasizes an on-site collaborative culture, there may be flexibility in daily schedules depending on team needs and project demands.

📝 Enhancement Note: The salary range is well-defined and aligns with industry benchmarks for senior graphic designers in Toronto. The listed benefits are valuable, with the "remote-first holiday season" and "holistic wellbeing support" being particularly attractive. The note about on-site collaboration implies that while the core hours are standard, flexibility might exist, but the expectation is in-office presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Healthcare Technology (HealthTech) and Telehealth sector, specifically focusing on making specialist healthcare accessible across Canada. This sector is characterized by innovation, a strong mission-driven ethos, and a focus on improving patient outcomes through technology.

Company Size: Phoenix is a growing company, likely falling into the startup or early-stage growth phase, indicated by its founding in 2019 and its focus on scaling operations and marketing. This size often means a dynamic environment with opportunities for significant individual impact.

Founded: Phoenix was founded in 2019. This relatively recent founding suggests a modern, agile, and forward-thinking organizational structure and culture.

Team Structure:

• The Creative and Marketing teams are integral to Phoenix's growth strategy. This Senior Graphic Designer will likely be part of a broader Marketing or Growth team, collaborating closely with Growth Marketers, Product Managers, and potentially other designers.

• The company emphasizes an on-site, collaborative culture in its downtown Toronto HQ, suggesting a team that values in-person interaction, spontaneous brainstorming, and quick feedback loops.

• Cross-functional collaboration is a core tenet, with explicit mention of working "hand-in-hand" with Growth, Creative, and Product teams. Methodology:

• Data-Driven Design: A key operational methodology is the integration of performance insights into design strategy, meaning creative decisions are informed by data analysis.

• Agile Development & Marketing: The "fast-moving, high-growth environment" suggests an agile approach to both product development and marketing initiatives, requiring flexibility and rapid iteration.

• Mission-Oriented Execution: The company's mission to improve Canadian healthcare drives its operations, encouraging employees to connect their work to a larger purpose.

Company Website: https://www.phoenix.ca/

📝 Enhancement Note: The company culture is described as collaborative, mission-driven, and focused on impact. The emphasis on on-site work in Toronto is a key differentiator for candidates. The HealthTech industry context implies a need for sensitivity, professionalism, and a strong understanding of patient privacy and healthcare regulations.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of autonomy, strategic contribution, and potential for mentorship. A Senior Graphic Designer is expected to lead projects, influence creative direction, and contribute to broader marketing strategies, not just execute tasks.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a Creative Director, Head of Marketing, or a Marketing Manager. They may also mentor junior designers or manage relationships with external agencies.

Operations Impact: The role has a direct impact on Phoenix's growth objectives by creating high-performing marketing assets that drive customer acquisition, engagement, and brand awareness. The designer's work is crucial for translating the company's mission into tangible visual communications that resonate with patients and healthcare providers.

Growth Opportunities:

• Leadership Development: Opportunities to lead creative projects, mentor junior team members, and potentially contribute to shaping the future creative strategy and team structure.

• Skill Specialization: Deepen expertise in performance marketing creative, motion graphics, or user-centered design through hands-on experience and company-supported learning.

• Cross-Functional Exposure: Gain valuable experience by working closely with Growth Marketing, Product, and other key departments, understanding their strategic goals and how design contributes to them.

• Brand Building: Play a pivotal role in shaping the visual identity of a growing HealthTech company, contributing significantly to its brand narrative and market presence.

📝 Enhancement Note: The "Senior" title implies a significant level of responsibility and opportunity for growth beyond individual contribution, including leadership and strategic influence within the marketing and creative functions.

🌐 Work Environment

Office Type: Phoenix operates from a downtown Toronto HQ, emphasizing an on-site, collaborative work environment. This suggests a modern office space designed to foster interaction, spontaneous collaboration, and team cohesion.

Office Location(s): The primary work location is their downtown Toronto headquarters. Specific details regarding accessibility or amenities are not provided but are typical for a corporate office in a major city center.

Workspace Context:

• Collaborative Hub: The office is designed for quick feedback loops and spontaneous brainstorms, indicating open spaces, meeting rooms, and areas conducive to team interaction.

• Tooling: Access to necessary design software (Adobe Creative Suite, Figma) and hardware is expected. The environment likely supports the use of up-to-date technology for creative production.

• Team Interaction: Frequent opportunities for direct interaction with colleagues across Growth, Creative, Product, and other departments, fostering a strong sense of team and shared purpose.

Work Schedule: The role is full-time, with an implied standard 40-hour work week. While the culture is on-site, the company's mission in telehealth might foster an understanding of flexible work arrangements where project needs dictate. However, the explicit mention of on-site collaboration suggests a primary expectation of presence in the Toronto office.

📝 Enhancement Note: The emphasis on an on-site, collaborative environment in Toronto is a key aspect of the work environment. Candidates should be prepared for a traditional office setting that prioritizes in-person interaction and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and fit.

• Portfolio Review & Skills Assessment: A dedicated session to walk through your portfolio, focusing on case studies that demonstrate your design process, problem-solving skills, and impact on marketing objectives. Expect questions about your approach to data-driven design and brand guardianship.

• Cross-functional Interviews: Meetings with members of the Growth, Product, or Creative teams to assess collaboration style, communication skills, and understanding of their respective functions.

• Creative Challenge (Potential): A practical design exercise or case study might be assigned to evaluate your ability to respond to a brief, apply design principles, and articulate your strategy under time constraints.

• Final Interview: A conversation with a senior leader (e.g., Head of Marketing, Creative Director) to discuss overall fit, career aspirations, and alignment with Phoenix's mission and values.

Portfolio Review Tips:

• Showcase Performance: Curate your portfolio to highlight projects where your design directly contributed to measurable business outcomes (e.g., increased conversion rates, engagement, ROI). Use specific metrics and data points.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the rationale behind your creative decisions, and the results achieved.

• Demonstrate Versatility: Include a range of work that showcases your ability to design for different channels (ads, landing pages, social) and formats (static, motion).

• Highlight Figma & Adobe Skills: Ensure examples clearly demonstrate your proficiency in both Adobe Creative Suite and Figma, including any collaborative workflows or design system contributions.

• Tailor to Phoenix: Research Phoenix's brand and current marketing efforts. If possible, include a piece that shows how you'd approach a design challenge for them, demonstrating your understanding of their mission and target audience.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly analyze the brief, understand the objectives, target audience, and any constraints.

• Articulate Your Strategy: Be prepared to clearly explain your design choices, linking them back to the brief's objectives and Phoenix's business goals.

• Focus on Process: Demonstrate a structured approach to problem-solving, from initial concept to final execution.

• Consider Data: Think about how you would measure the success of your design and how you might iterate based on performance data.

📝 Enhancement Note: The interview process for this role is heavily focused on evaluating a candidate's ability to deliver results through design. A strong portfolio that quantifies impact and a clear articulation of the design process will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, illustration, and motion graphics (Photoshop, Illustrator, InDesign, After Effects).

• Figma: A critical tool for collaborative design, prototyping, UI design, and potentially managing design systems.

• Motion Graphics Software: Potentially Adobe After Effects or similar for creating animated assets for ads and social media.

• Web Design Tools: Familiarity with tools or platforms used for landing page creation and basic web design principles.

Analytics & Reporting:

• Google Analytics or similar: Understanding how to interpret website and campaign performance data is key for data-driven design.

• Ad Platform Analytics: Familiarity with metrics and reporting from platforms like Meta Ads, Google Ads, etc., to understand creative performance.

• Data Visualization Tools: While not a primary tool for a designer, understanding how data is presented in dashboards (e.g., Tableau, Looker Studio) can be beneficial.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how marketing campaigns and customer data flow through a CRM can inform design for lead generation and nurturing efforts.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Awareness of how automated email campaigns and workflows utilize creative assets.

• Project Management Tools (e.g., Asana, Jira, Trello): Essential for managing creative workflows, deadlines, and collaboration.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The role requires an understanding of how design integrates with marketing analytics and project management tools to drive campaign performance.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on creating work that has a tangible positive effect on the business and, more broadly, on improving healthcare access for Canadians.

• Collaboration: Valuing teamwork, open communication, and collective problem-solving, particularly through in-person interactions at the Toronto HQ.

• Data-Informed: A commitment to using data and performance metrics to guide decisions, optimize processes, and measure success.

• Mission-Focused: A shared passion for Phoenix's mission to make healthcare more accessible and human.

• Growth Mindset: Encouraging continuous learning, experimentation, and adaptation in a fast-paced environment.

Collaboration Style:

• In-Person Synergy: The company actively promotes on-site collaboration for quick feedback, spontaneous idea generation, and building strong working relationships.

• Cross-Functional Partnership: Designers are expected to work closely with Growth Marketing, Product, and other departments, acting as strategic partners rather than just order-takers.

• Open Feedback Culture: A willingness to give and receive constructive feedback is implied, essential for iterating on creative and improving processes.

• Proactive Communication: Encouraging clear, direct communication to ensure alignment on projects and quick resolution of challenges.

📝 Enhancement Note: The culture values a blend of creativity and data-driven execution, all within a collaborative, mission-oriented framework. Candidates should be prepared for an environment that prioritizes in-person teamwork and a proactive approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Continuously finding the sweet spot between maintaining strong brand integrity and creating highly effective, performance-driven creative assets that resonate with diverse audiences.

• Rapid Iteration Cycles: Adapting to the fast pace of a growth-stage company, requiring quick turnaround times for creative assets and the ability to iterate rapidly based on performance data.

• Cross-Functional Alignment: Ensuring clear communication and alignment with various departments (Growth, Product, etc.) that have different priorities and perspectives.

• Staying Ahead of Trends: Keeping pace with the constantly evolving landscape of digital marketing, design trends, and emerging platforms to ensure creative remains fresh and effective.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for conversion, A/B testing creative, and understanding key performance indicators (KPIs) in digital marketing.

• Motion Graphics & Digital Storytelling: Develop advanced skills in creating engaging animated content and dynamic digital narratives.

• Brand Strategy Contribution: Gain experience in shaping and evolving a brand's visual identity within a growing HealthTech company.

• Mentorship & Leadership: Opportunities to mentor junior designers, lead creative initiatives, and influence the direction of the creative function.

📝 Enhancement Note: The role presents opportunities to hone specialized skills in performance marketing creative and digital storytelling, alongside leadership potential, while navigating the inherent challenges of a fast-paced, data-driven growth environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing campaign's creative assets. What was your process, and what were the results?" (Focus on data analysis, iteration, and quantifiable impact).

• "How do you balance maintaining brand consistency with the need to test new creative directions for growth campaigns?" (Highlight your understanding of brand guardianship and strategic experimentation).

• "Walk us through your process for developing a visual language for a new campaign or product launch." (Detail your approach from research and concept to execution and asset creation). Company & Culture Questions:

• "What excites you about Phoenix's mission to improve Canadian healthcare, and how does that influence your design approach?" (Connect your passion for the mission to your professional capabilities).

• "How do you envision contributing to our collaborative, on-site culture here in Toronto?" (Emphasize your teamwork skills and readiness for in-person collaboration).

• "How would you measure the success of your design work beyond aesthetics?" (Focus on business impact, KPIs, and data-driven evaluation). Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the objective, your role, the specific metrics you influenced (e.g., +X% CTR, -Y% CPA), and the tools/software used.

• Show, Don't Just Tell: Visually present your work clearly. For case studies, use concise text alongside compelling visuals to explain your process and results.

• Structure Your Narrative: For each portfolio piece, prepare a brief story: Problem -> Your Solution -> Results.

• Be Ready for Figma Deep Dives: Prepare to discuss your Figma workflow, any design systems you've built or contributed to, and how you leverage its collaborative features.

• Address the "Why": Be prepared to explain the rationale behind your design decisions for each project, linking them to strategic goals.

📝 Enhancement Note: Candidates should prepare to articulate their process, demonstrate quantifiable results, and align their skills and passion with Phoenix's mission and collaborative culture.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your most impactful projects that best align with growth marketing and performance-driven design. Ensure each project clearly articulates the challenge, your process, your role, and quantifiable results.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, performance marketing creative, and any mentorship or leadership responsibilities. Use keywords from the job description, such as "growth marketing," "brand strategy," and "data-driven design."

• Prepare Your Narrative: Practice walking through your portfolio, focusing on clear storytelling, explaining your design rationale, and detailing the impact of your work with specific metrics. Be ready to discuss your experience with collaboration and your passion for Phoenix's mission.

• Company Research: Thoroughly review Phoenix's website, mission, and any recent marketing campaigns. Understand their target audience and the HealthTech landscape in Canada to better articulate your fit and potential contributions during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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