Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Kraymer Art

Location: Portugal

Job Type: FULL_TIME

Category: Art & Design / Marketing / Creative & Media

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-volume, high-quality static ad creatives and digital assets tailored for an anime-inspired e-commerce brand, leveraging advanced AI design tools.

• Drive brand identity evolution through strategic support for rebranding initiatives, ensuring a premium and polished visual system that resonates with a niche audience.

• Integrate aesthetic judgment with performance marketing principles to develop conversion-oriented creative that maximizes engagement and ROI.

• Collaborate closely with cross-functional teams to iterate rapidly on designs, maintaining brand consistency across diverse platforms and campaigns.

• Own the end-to-end creative process for visual assets, from concept generation and AI-driven production to final refinement and implementation.

📝 Enhancement Note: The role is explicitly for a Senior Graphic Designer, implying a need for demonstrated experience and self-sufficiency beyond entry-level tasks. The emphasis on AI design tools and performance marketing suggests a GTM-aligned design function rather than pure brand artistry. The remote nature and specific salary range indicate a focus on talent acquisition irrespective of geographical constraints, with a preference for candidates who can align with specific time zones for collaboration.

📈 Primary Responsibilities

• Generate compelling, high-resolution static ad images for e-commerce platforms, social media channels, and performance marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.

• Utilize cutting-edge AI design tools to accelerate creative concept generation, refine visual elements, and scale design production efficiently, maintaining a high volume of output.

• Contribute significantly to brand identity refreshes and comprehensive rebranding projects, defining and applying visual direction, typography, color palettes, and robust design systems.

• Craft premium, polished digital assets that embody the unique anime-inspired aesthetic of the brand, ensuring visual appeal and brand cohesion.

• Conceptualize and execute creative that effectively balances sophisticated visual taste with measurable marketing performance, targeting key audience segments.

• Develop diverse graphics for various marketing touchpoints, including performance ads, website banners, product launch visuals, email marketing campaigns, and other brand collateral.

• Proactively iterate on designs based on constructive feedback from marketing, product, and brand teams, demonstrating agility and a commitment to continuous improvement.

• Ensure unwavering consistency across all brand visuals, adapting designs for optimal performance and aesthetic integrity across different digital platforms and campaign executions.

• Apply a strong understanding of design principles, including composition, visual hierarchy, color theory, and overall creative quality, to elevate the brand's visual presence.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand support, emphasizing the need for a designer who can operate independently and contribute to broader GTM strategies through visual execution. The explicit mention of AI tools and performance marketing indicates a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital media is expected, often acquired through formal education (e.g., Bachelor's degree in Graphic Design, Fine Arts, or related field) or equivalent practical experience.

Experience: A minimum of 2-5 years of professional graphic design experience, with a demonstrated history of producing high-quality visual assets for digital platforms and marketing campaigns. Proven experience in utilizing AI design tools for creative production is essential.

Required Skills:

• Graphic Design Proficiency: Expert-level command of graphic design principles, including layout, typography, color theory, and visual hierarchy.

• AI Design Tools: Hands-on experience and fluency with AI-powered design platforms (e.g., Midjourney, Stable Diffusion, Adobe Firefly, Canva AI features) for image generation, refinement, and workflow optimization.

• Branding & Visual Identity: Proven ability to contribute to or lead rebranding efforts, develop visual systems, and maintain brand consistency.

• Performance Marketing Design: Strong understanding of what makes static ads effective, with a focus on conversion-oriented creative and A/B testing principles.

• E-commerce Design: Experience creating visually appealing and functional assets for online retail environments.

• Digital Asset Creation: Skill in producing graphics for web, social media, email marketing, and other digital channels.

• Composition & Layout: Excellent eye for visual arrangement, balance, and flow in design elements.

• Rapid Iteration: Ability to quickly incorporate feedback and refine designs based on team input.

• Attention to Detail: Meticulousness in ensuring accuracy in layout, typography, color, and brand adherence.

• Remote Work Capability: Proven ability to work effectively and autonomously in a fully remote setting.

Preferred Skills:

• Brand Guideline Development: Experience in creating or adhering to comprehensive brand guideline documents.

• Luxury/Lifestyle Brand Design: Familiarity with aesthetics and design approaches for premium, fashion, jewelry, accessories, or lifestyle brands.

• E-commerce Ad Campaign Experience: Specific experience in designing ad creatives for successful e-commerce brands.

• Anime & Pop Culture Aesthetics: Knowledge or interest in anime-inspired design, pop culture, or related fan communities.

• Product & Packaging Design: Experience with graphics for physical products, packaging, or marketing inserts.

📝 Enhancement Note: The "Must-Haves" are presented as essential for this role, indicating a strict screening process. The "Nice-to-Haves" suggest areas where candidates can differentiate themselves, particularly regarding the niche anime aesthetic and luxury brand experience, which are crucial for Kraymer Art's market positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Design Integration: Showcase specific projects where AI tools were instrumental in generating, refining, or scaling creative concepts, demonstrating workflow efficiency and innovative application.

• Brand Refresh/Identity Work: Include examples of rebranding projects, visual system development, or consistent application of brand guidelines across multiple assets, highlighting your ability to shape and maintain brand integrity.

• Performance Marketing Creative: Present a collection of static ad creatives designed for e-commerce or performance marketing campaigns, ideally with context on their effectiveness or conversion goals.

• Aesthetic Judgment & Quality: Ensure the portfolio consistently displays high-quality, polished visuals that reflect strong taste, particularly in premium, fashion, or lifestyle contexts, avoiding overly simplistic or template-driven designs.

Process Documentation:

• Workflow Optimization: Examples of how you’ve streamlined design processes, particularly through the use of AI tools, to achieve faster turnaround times or higher output volumes.

• Iterative Design Process: Demonstrate your approach to receiving and incorporating feedback, showing how you evolve designs through multiple iterations to meet project goals.

• Systematic Brand Application: Illustrate how you ensure consistent application of brand elements (color, typography, imagery) across diverse digital touchpoints and campaign materials.

📝 Enhancement Note: For a design role with a significant AI component, the portfolio must explicitly demonstrate practical application of AI tools in a design context, not just theoretical knowledge. The emphasis on "performance-focused design" and "marketing sense" means case studies should ideally link creative work to business outcomes.

💵 Compensation & Benefits

Salary Range: Approximately $1,000 to $1,600 USD per month. This range is an estimate based on the provided information and industry benchmarks for remote, mid-level graphic design roles in Portugal, considering the cost of living and the specialized skill set (AI design tools).

Benefits:

• Performance-Based Increases: Opportunities for salary raises tied to demonstrated strong performance.

• Bonuses: Eligibility for performance bonuses, rewarding exceptional contributions and results.

• Fully Remote Work: Complete flexibility to work from any location.

• Long-Term Role: Potential for a stable, long-term position with full-time commitment.

• Growth Opportunity: Chance to own significant creative output for a growing e-commerce brand with a dedicated niche audience.

• Work-Life Balance: Australia-based company with hours considerate of Portugal's time zone, avoiding late-night shifts.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate the Australian business hours while being mindful of the Portugal time zone. This suggests a need for availability during core business overlap periods.

📝 Enhancement Note: The salary is presented in USD per month, which is a key detail for international candidates. The range is provided with an explanation of how it was derived, considering the location (Portugal) and the role's specifics. The benefits are detailed to highlight the value proposition for remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, with a strong focus on fashion, accessories, and lifestyle products inspired by anime aesthetics. This niche positions Kraymer Art within the intersection of pop culture, fashion retail, and online sales.

Company Size: While not explicitly stated, the description suggests a growing e-commerce brand, likely a small to medium-sized business (SMB) or a startup that is scaling its operations. This implies a dynamic, potentially fast-paced environment where individual contributions have a significant impact.

Founded: The company was founded in 2026, indicating it is a relatively new or recently established entity. This suggests a culture that may still be forming, with opportunities for early employees to shape processes and contribute to growth.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with marketing, brand, and product teams, indicating a need for strong communication and teamwork skills.

• Performance-Oriented: The emphasis on marketing sense and conversion-focused design suggests a culture that values data-driven decision-making and measurable results.

• Agile & Iterative: The need for rapid iteration based on feedback points to an agile working environment where designs are continuously refined.

• Niche Focus: A culture that appreciates and understands the anime-inspired niche and its audience.

Methodology:

• AI-Driven Design: A core methodology involves leveraging AI tools for efficient and high-volume creative production.

• Data-Informed Creativity: Designs are expected to be informed by marketing performance data and audience insights.

• Iterative Improvement: A continuous cycle of feedback, refinement, and optimization of creative assets.

• Brand Consistency: A systematic approach to maintaining a cohesive and premium visual identity across all touchpoints.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's recent founding and niche focus are key cultural indicators. The "Australia-based company with PH-friendly hours" detail, while mentioning the Philippines, is likely a misstatement and should be interpreted as hours considerate of the employee's location (Portugal), aiming for overlap with Australian business hours. This suggests a global team structure.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a position requiring significant professional experience and autonomy. It’s beyond an entry-level or junior position, suggesting a candidate capable of independent work, strategic input, and potentially mentoring others in design practices.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar leadership role responsible for brand and marketing output. Close collaboration with marketing and product teams is expected.

Operations Impact: The designer's work directly impacts the brand's visual appeal, marketing campaign effectiveness, and ultimately, conversion rates and revenue for the e-commerce business. The ability to quickly produce high-performing creative assets is critical to the company's GTM strategy.

Growth Opportunities:

• Ownership & Impact: The opportunity to "own a wide range of creative work" for a growing brand provides significant visibility and impact.

• Skill Specialization: Deepening expertise in AI-powered design workflows and performance marketing creative optimization.

• Brand Development: Contributing to the evolution of a niche brand's visual identity and systems.

• Performance Recognition: Potential for pay raises and bonuses based on strong performance, offering a clear path for financial growth within the role.

• Full-Time Potential: A stable, long-term role with the possibility of becoming a permanent full-time position, offering career security.

📝 Enhancement Note: The "Senior" title and the emphasis on autonomy and impact suggest this role is designed for an experienced professional looking to make a significant contribution to a growing brand. Growth is likely tied to performance and the ability to take on more responsibility within the creative function.

🌐 Work Environment

Office Type: Fully remote. This means there is no central physical office for this role. The work is conducted entirely online.

Office Location(s): While the company is Australia-based, the role is located in Portugal, with the work arrangement being entirely remote. The "PH-friendly hours" note is likely a misstatement and should be interpreted as hours that create functional overlap with the Australian team, not necessarily aligning with Philippine working hours.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying on online communication tools, project management software, and cloud-based design platforms.

• AI & Design Tools: Access to and proficiency with advanced AI design tools and standard graphic design software are fundamental to the daily work environment.

• Cross-functional Interaction: Frequent virtual collaboration with marketing, product, and potentially other creative team members.

• Independent Work: A significant portion of the work will involve independent creative execution and problem-solving.

Work Schedule: Approximately 40 hours per week. The schedule needs to accommodate core overlap hours with the Australia-based team, while allowing for flexibility inherent in remote work and respecting the Portugal time zone. This may involve some early mornings or late afternoons depending on the specific overlap required.

📝 Enhancement Note: The remote nature is a defining characteristic of the work environment. The mention of "PH-friendly hours" is inconsistent with the Portugal location and likely an error; the focus should be on functional overlap with the Australian HQ.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and portfolio. Candidates are asked to include the word "seesaw" in the first screening question response, indicating attention to detail.

• Portfolio Review: A thorough evaluation of the candidate's portfolio, focusing on AI design experience, branding capabilities, marketing-focused static ads, and overall aesthetic quality.

• Skills Assessment/Challenge: Potentially a design challenge or case study, focusing on creating AI-generated creatives or solving a specific design problem relevant to the brand's marketing goals.

• Team/Hiring Manager Interviews: Discussions to assess creative vision, marketing understanding, collaboration style, and cultural fit with the remote team.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and describe projects where AI tools were used, explaining the workflow and impact.

• Showcase Brand Versatility: Include examples demonstrating your ability to adapt to different styles, particularly the premium, anime-inspired aesthetic.

• Quantify Impact (if possible): For marketing-focused ads, mention any performance metrics or conversion goals achieved, even if anecdotal.

• Demonstrate Iteration: If possible, show a progression of a design through different stages, reflecting your iterative process.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Brand: Thoroughly research Kraymer Art, its products, target audience, and existing visual style.

• AI Tool Familiarity: Be ready to discuss your preferred AI tools and techniques for generating high-quality visuals.

• Marketing Mindset: Prepare to explain how your design choices support marketing objectives and drive conversions.

• Process Articulation: Be ready to articulate your design process, from concept to final asset, especially when using AI.

📝 Enhancement Note: The instruction to include "seesaw" is a critical detail for application screening. The interview process will heavily weigh the portfolio's demonstration of AI proficiency and marketing-oriented design execution.

🛠 Tools & Technology Stack

Primary Tools:

• AI Design Tools: Proficiency with platforms such as Midjourney, Stable Diffusion, Adobe Firefly, or similar AI-powered image generation and editing tools is essential.

• Graphic Design Software: Mastery of industry-standard tools like Adobe Creative Suite (Photoshop, Illustrator, potentially After Effects for motion graphics if applicable).

• Prototyping/Wireframing Tools: Experience with tools like Figma, Sketch, or Adobe XD may be beneficial for visualizing digital assets and user flows.

Analytics & Reporting:

• Website Analytics: Familiarity with tools like Google Analytics to understand user behavior and the performance of digital assets.

• Ad Platform Analytics: Understanding of metrics within platforms like Facebook Ads Manager, Google Ads, etc., to inform creative decisions.

• Performance Tracking: Ability to interpret and act on data related to click-through rates (CTR), conversion rates, and other key performance indicators (KPIs).

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or Jira for managing design tasks, workflows, and team collaboration.

• Communication Platforms: Proficiency with Slack, Microsoft Teams, or similar for real-time team communication.

• Cloud Storage & Sharing: Familiarity with Google Drive, Dropbox, or similar for file management and sharing.

📝 Enhancement Note: The explicit requirement for AI design tools is the most critical technical skill. Beyond that, standard design software and an understanding of analytics relevant to performance marketing are key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to explore new design possibilities, especially through AI, and push creative boundaries.

• Performance-Driven: A commitment to creating designs that achieve measurable marketing objectives and contribute to business growth.

• Quality & Polish: A dedication to producing high-fidelity, professional-grade visuals that reflect a premium brand image.

• Efficiency & Speed: An ability to work quickly and produce high volumes of creative assets without compromising quality.

• Collaboration & Adaptability: A willingness to work closely with a remote team, take feedback constructively, and iterate on designs.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and proactive communication via digital channels.

• Feedback-Oriented: An open environment where constructive criticism is welcomed and used for design improvement.

• Cross-Functional Partnership: Working closely with marketing and product teams to ensure creative aligns with overall business strategy.

• Agile Workflow: Embracing a dynamic and iterative approach to design projects, adapting to changing priorities and feedback.

📝 Enhancement Note: The culture values a blend of artistic sensibility and business acumen, with a strong emphasis on leveraging technology (AI) for efficient, impactful creative output within a remote, collaborative setting.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Meeting the demand for a large quantity of high-quality creative assets consistently.

• AI Tool Mastery: Staying at the forefront of rapidly evolving AI design technologies and integrating them effectively into workflows.

• Niche Aesthetic Balance: Successfully translating the anime-inspired aesthetic into premium, conversion-focused marketing materials that appeal to a broad e-commerce audience while retaining niche appeal.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

Learning & Development Opportunities:

• AI Design Specialization: Becoming an expert in cutting-edge AI tools for graphic design and creative production.

• Performance Marketing Acumen: Developing a deeper understanding of marketing strategies, conversion optimization, and data analysis for creative effectiveness.

• Brand Development: Contributing to the growth and visual evolution of a niche e-commerce brand.

• Industry Trends: Staying abreast of emerging trends in graphic design, AI, and e-commerce marketing.

📝 Enhancement Note: The primary challenges revolve around managing high-volume output with AI, balancing aesthetic niche with marketing performance, and excelling in a remote, iterative environment. Growth is tied to mastering these challenges and developing specialized skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools to generate and refine static ad creatives. Can you provide an example?" (Focus on workflow, quality control, and efficiency.)

• "How do you balance strong visual taste with the need for conversion-oriented marketing design? Provide an example of a campaign where you achieved this." (Emphasize audience understanding and marketing goals.)

• "Imagine we need to refresh our brand identity. What would be your first steps in approaching this project, considering our anime-inspired niche and premium positioning?" (Demonstrate strategic thinking, research, and brand system development.) Company & Culture Questions:

• "What interests you about Kraymer Art and our anime-inspired niche?" (Show genuine interest and understanding of the brand.)

• "How do you approach collaboration and feedback within a remote team environment?" (Highlight communication skills and adaptability.)

• "How do you measure the success of your design work in a marketing context?" (Focus on KPIs, campaign performance, and data-driven insights.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight AI usage first, followed by branding and performance marketing examples.

• Storytelling: For each project, explain the objective, your role, the tools used (especially AI), your creative process, and the outcome or impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your strong taste, marketing sense, and ability to produce high-quality, polished visuals quickly.

• Address Niche: Be prepared to discuss how your design approach aligns with the anime-inspired aesthetic and premium positioning.

📝 Enhancement Note: Candidates should prepare to discuss their AI design workflows in detail and demonstrate a clear understanding of how design directly contributes to marketing objectives and business growth. The "seesaw" instruction is a critical first step.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Kraymer Art's careers portal.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your proficiency with AI design tools, your ability to create high-quality static ads for e-commerce, and any branding or identity work. Tailor your presentation to highlight examples that align with a premium, anime-inspired aesthetic.

• Resume Optimization: Update your resume to clearly articulate your years of experience, specific AI design tool expertise, and successes in performance marketing design. Use keywords from the job description naturally.

• "Seesaw" Inclusion: Crucially, ensure you correctly answer the first screening question on the application page and include the word "seesaw" as instructed to demonstrate attention to detail.

• Company Research: Familiarize yourself with Kraymer Art's current brand presence, products, and target audience through their website and social media to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.