Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Independent Food Company

Location: Riyadh, Saudi Arabia

Job Type: Full-Time

Category: Marketing / Creative / Design

Date Posted: September 01, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets and brand identities for a portfolio of beloved hospitality and F&B brands.

• Drive creative conceptualization and execution for diverse marketing initiatives, spanning social media, digital platforms, and print collateral.

• Ensure rigorous adherence to brand guidelines and visual consistency across all brand touchpoints, from menus to digital campaigns.

• Manage the end-to-end design project lifecycle, from initial concept to final delivery, in a dynamic and fast-paced environment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for not only strong execution skills but also strategic input and potentially mentorship. The focus on a portfolio of established brands (SALT, Parker's, etc.) suggests a need for designers who can adapt to existing brand identities while also bringing fresh creative perspectives. The location in Riyadh implies a need for cultural awareness in design choices.

📈 Primary Responsibilities

• Develop innovative creative concepts and high-impact visual designs for marketing campaigns, social media content, digital platforms, and print materials.

• Craft and meticulously maintain distinct visual identities for each of the company's multiple restaurant and hospitality brands, ensuring brand integrity and market appeal.

• Design a wide array of marketing assets, including engaging social media posts and stories, targeted advertisements, sophisticated menus, impactful presentations, and various promotional materials.

• Collaborate closely with the Marketing, Social Media, and Brand teams to deeply understand creative briefs, campaign objectives, and deliver design solutions that effectively meet strategic goals.

• Ensure unwavering consistency across all design outputs by strictly adhering to established brand guidelines, including typography, color palettes, imagery selection, and overall visual direction.

• Take complete ownership of design projects, guiding them through all stages from initial concept brainstorming and development to final production and delivery.

• Effectively manage a portfolio of multiple design projects concurrently, prioritizing tasks and meeting critical deadlines within a fast-paced operational setting.

• Provide mentorship, creative direction, and constructive feedback to junior designers, fostering their growth and ensuring high-quality design output from the team.

• Stay abreast of the latest design trends, emerging creative technologies, and best practices within the graphic design and F&B/hospitality industries to continuously elevate creative output.

• Liaise and collaborate effectively with external creative partners, including photographers, videographers, and agencies, to achieve desired visual outcomes.

• Conduct thorough reviews and implement enhancements to existing creative materials to maintain brand consistency and elevate the overall quality of execution.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The emphasis on managing multiple brands and collaborating with various teams indicates a need for strong organizational and communication skills in addition to design expertise. The mention of "creative direction" for junior designers suggests leadership potential is valued.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a closely related field.

Experience: 4–6+ years of progressive professional graphic design experience, with a strong preference for experience within the Food & Beverage (F&B), hospitality, retail, or lifestyle brand sectors.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, with a particular emphasis on Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Demonstrated expertise in developing and executing strong brand identities and maintaining visual consistency across diverse platforms.

• Proven ability to develop compelling creative concepts for marketing campaigns and brand storytelling.

• Skilled in designing for various social media platforms and digital marketing channels, understanding best practices for engagement.

• Experience in creating effective print materials and marketing collateral, from concept to final production.

• Deep understanding of typography, color theory, layout, and composition principles.

• Exceptional project management skills, with the ability to manage multiple projects and deadlines effectively in a fast-paced environment.

• Strong understanding and application of brand guidelines and visual direction.

• Excellent visual communication skills, with the ability to articulate design rationale clearly. Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for dynamic content creation.

• Familiarity with UI/UX design principles for digital interfaces.

• Experience in art direction for photoshoots or video productions.

• Knowledge of food styling and photography principles.

• Experience working with international brands or in multicultural environments.

📝 Enhancement Note: The requirement for 4-6+ years of experience, coupled with the "Senior" title, suggests the need for a candidate who can operate with a high degree of autonomy and strategic input. The specific mention of Adobe Creative Suite is critical, and candidates should be prepared to showcase their proficiency. Experience in F&B or hospitality is highly desirable, indicating the company values industry-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating a strong command of brand identity development and visual consistency across multiple brands.

• Case studies showcasing the creative concept development process for marketing campaigns, highlighting problem-solving and strategic thinking.

• Examples of designs executed for social media, digital advertising, and other marketing collateral, illustrating impact and engagement.

• Demonstrations of advanced proficiency in Adobe Photoshop, Illustrator, and InDesign, with clear examples of complex design tasks and solutions.

• Evidence of successful project management and ability to deliver high-quality work under tight deadlines. Process Documentation:

• Showcase projects that involved defining and implementing brand guidelines, demonstrating a systematic approach to maintaining visual standards.

• Include examples of how design processes were optimized for efficiency, perhaps through template creation or workflow improvements.

• Present projects where design decisions were informed by data analysis or performance metrics, demonstrating a results-oriented approach.

📝 Enhancement Note: For a Senior Graphic Designer role, a portfolio is paramount. It should not only display aesthetic talent but also demonstrate strategic thinking, problem-solving capabilities, and a clear understanding of brand management within the F&B/hospitality sector. The ability to articulate the design process and the rationale behind creative decisions will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Senior Graphic Designers in Riyadh, Saudi Arabia, with 4-6+ years of experience in the F&B/hospitality sector, a competitive annual salary range is estimated to be between SAR 120,000 - SAR 180,000. This range accounts for the cost of living in Riyadh, the specialized nature of the F&B/hospitality industry, and the seniority of the role.

Benefits:

• Competitive salary package commensurate with experience and skills.

• Comprehensive health insurance coverage for employees and potentially dependents.

• Paid annual leave and public holidays as per Saudi labor law.

• Opportunities for professional development, training, and attending industry events.

• Exposure to a dynamic and growing portfolio of successful F&B and hospitality brands.

• Potential for performance-based bonuses or incentives.

• Employee discounts at company-owned restaurants and outlets.

Working Hours: The standard working hours are expected to be around 40 hours per week, typically from Sunday to Thursday, with potential for occasional weekend work or extended hours during peak campaign periods or events.

📝 Enhancement Note: Salary estimates for Riyadh are based on general market data for senior creative roles. Specific benefits can vary significantly, and candidates should inquire directly. The mention of employee discounts is a common perk in the F&B industry and a positive signal for potential employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Food Services, with a strong focus on creating unique, home-grown food concepts and beloved regional brands. The company operates multiple distinct restaurant and café brands, indicating a diverse and dynamic operational environment.

Company Size: The company likely falls into the medium to large enterprise category, given its portfolio of multiple well-known brands (SALT, Parker's, Somewhere, Public, Kumo, Shalwa) and its UAE-based operations with a presence in Riyadh. This size suggests established processes but also room for creative influence.

Founded: The founding date is not explicitly stated, but the description implies a history of successful brand development and expansion within the region. This suggests a company with a proven track record and a culture that fosters innovation and brand building.

Team Structure:

• The graphic design function is likely part of a larger Marketing or Brand department, comprising specialists in social media, content creation, and brand management.

• The Senior Graphic Designer will report to a Marketing Manager, Creative Director, or Head of Brand, with potential for direct interaction with brand founders or senior leadership.

• Close collaboration is expected with marketing teams, social media managers, brand managers, and potentially operations or culinary teams to ensure design aligns with overall business and brand objectives. Methodology:

• Data-driven decision-making is likely incorporated, with design performance analyzed to inform future creative strategies.

• A collaborative approach to creative development, involving cross-functional teams to gather insights and ensure alignment.

• Emphasis on innovation and continuous improvement to maintain brand relevance and attract target audiences in a competitive market.

Company Website: https://independent-food-company.breezy.hr (Note: This is a careers page URL, not a primary company website. A typical company URL would be more like indpt.com as per the derived domain.)

📝 Enhancement Note: The company's focus on "home-grown" and "beloved brands" suggests a culture that values authenticity, creativity, and community connection. The multi-brand structure implies a need for adaptability and the ability to manage diverse visual identities.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Graphic Designer role, indicating a mid-to-senior level position. It signifies a move beyond basic design execution to include strategic input, creative leadership, and potentially mentorship. The role is expected to contribute significantly to brand perception and marketing effectiveness.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Director, Creative Director, or a similar leadership role within the Marketing or Brand department. They may also have direct interaction with brand managers for specific projects.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and ultimately, revenue. High-quality visual content drives marketing campaign success, enhances social media presence, and strengthens brand loyalty, all of which are critical for the company's growth and market position in the competitive F&B sector.

Growth Opportunities:

• Lead Creative Projects: Take on more complex and high-profile design projects, potentially leading creative strategy for new brand launches or major campaigns.

• Develop into Art Director: Progress towards an Art Director role, with greater responsibility for overall visual direction, team management, and creative strategy across the entire brand portfolio.

• Specialize in Brand Development: Deepen expertise in brand identity systems and strategic brand building within the hospitality sector.

• Mentorship and Team Leadership: Formalize mentorship of junior designers, potentially leading to a team lead or design manager position.

• Cross-functional Exposure: Gain broader experience by working on projects with operations, product development, or digital strategy teams.

📝 Enhancement Note: The "Senior" designation is key here. Candidates should expect to be challenged with more autonomy and strategic responsibility than a junior role. The growth opportunities suggest a clear path for advancement within a growing company, particularly in the dynamic F&B and hospitality sectors.

🌐 Work Environment

Office Type: The work environment is likely an on-site office setting within Riyadh. This could be a dedicated office space for the company's marketing and brand teams, designed to foster collaboration and creativity.

Office Location(s): The specific office location is in Riyadh, Saudi Arabia. This implies a vibrant urban setting with potential for cultural immersion and access to the company's various F&B outlets for inspiration and client interactions.

Workspace Context:

• The workspace is expected to be collaborative, with ample opportunity for interaction with marketing specialists, brand managers, and potentially other creative professionals.

• Access to modern design tools and technology, including high-performance workstations and the full Adobe Creative Suite, will be standard.

• The environment is likely fast-paced and dynamic, reflecting the nature of the F&B industry, requiring adaptability and quick turnaround times.

Work Schedule: The standard work schedule is typically 40 hours per week, Monday to Friday. However, given the nature of the F&B industry and marketing campaigns, there may be an expectation for flexibility, including occasional evening or weekend work to meet project deadlines or cover events.

📝 Enhancement Note: An on-site role in Riyadh means candidates should be prepared for a structured work environment with regular in-person collaboration. The F&B industry's demands often translate to a dynamic, sometimes high-pressure, but also rewarding work atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and visual style against the role requirements.

• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study from their portfolio, focusing on a specific brand or campaign relevant to the company's portfolio. This will assess creative problem-solving, design execution, and understanding of brand strategy.

• Hiring Manager Interview: A discussion with the hiring manager (e.g., Marketing Director or Creative Director) to delve deeper into your experience, design philosophy, project management skills, and cultural fit.

• Team/Stakeholder Interviews: Interviews with key team members (e.g., marketing specialists, brand managers) to evaluate collaboration style and ability to integrate with the existing team.

• Final Interview: Potentially with senior leadership to discuss strategic contributions and overall fit with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your skills in brand identity, campaign design, and social media content relevant to F&B/hospitality.

• Showcase Process: For each project, clearly articulate your role, the creative brief, your design process (from concept to execution), challenges faced, and the final outcome, ideally with quantifiable results.

• Highlight Brand Consistency: Demonstrate your ability to maintain brand guidelines while also injecting creativity and innovation.

• Tailor to F&B: If possible, include projects specifically for restaurants, cafes, or lifestyle brands to show direct relevance.

• Be Ready to Discuss: Prepare to talk through your design choices, rationale, and how your work contributed to business objectives.

Challenge Preparation:

• Understand the Brands: Research The Independent Food Company's brands (SALT, Parker's, etc.) to understand their current visual identity, target audience, and market positioning.

• Anticipate F&B Challenges: Be prepared for design challenges that might involve menu design, promotional campaigns for new dishes, social media content for events, or rebranding elements.

• Focus on Impact: Frame your responses and portfolio examples around how your design work drives engagement, enhances brand perception, and contributes to business goals.

📝 Enhancement Note: The interview process will likely heavily emphasize the portfolio. Candidates should be prepared to not only show their work but also to defend their design decisions and articulate their strategic thinking. Understanding the company's existing brands is crucial for demonstrating genuine interest and suitability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For image editing, manipulation, and creation of digital assets.

• Adobe Illustrator: For vector graphics, logo design, illustrations, and layout elements.

• Adobe InDesign: For page layout and design of print materials such as menus, brochures, and presentations.

Analytics & Reporting:

• While not a primary design tool, familiarity with analytics platforms (e.g., social media insights, website analytics) to understand design performance and inform future creative decisions would be beneficial. CRM & Automation:

• No direct CRM or automation tools are typically used by graphic designers, but understanding how their assets integrate into marketing automation platforms or CRM systems (e.g., for email campaigns, digital ads) is an advantage.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable and will be a core focus during the technical assessment of candidates. Familiarity with digital asset management (DAM) systems might also be a plus for larger organizations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh, unique ideas that set brands apart in a competitive market.

• Brand Excellence: A commitment to maintaining high standards of visual identity and brand integrity across all touchpoints.

• Collaboration: A culture that values teamwork, open communication, and collective problem-solving among departments.

• Passion for F&B: A genuine enthusiasm for the food, hospitality, and lifestyle industries, driving dedication to creating exceptional experiences.

• Quality & Craftsmanship: A dedication to producing high-quality, polished design work that reflects the premium nature of the company's brands.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, social media, and brand teams, acting as key partners in campaign development and brand strategy.

• Feedback-Oriented: A willingness to give and receive constructive feedback to refine designs and ensure alignment with objectives.

• Agile & Responsive: The ability to adapt to changing priorities and project requirements in a fast-paced industry.

📝 Enhancement Note: The company's emphasis on "home-grown" and "beloved brands" suggests a culture that values authenticity, passion, and a strong connection to their audience. Designers who can embody these values in their work will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Diversity Management: Effectively managing and differentiating the visual identities of multiple distinct brands within the company's portfolio.

• Fast-Paced Environment: Keeping pace with the rapid demands of the F&B and hospitality industry, requiring quick turnarounds without compromising quality.

• Evolving Trends: Staying ahead of rapidly changing design trends and digital platform requirements to ensure brand relevance.

• Balancing Creativity with Brand Guidelines: Innovating while strictly adhering to established brand rules for each concept.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to hone advanced design techniques, explore new software, and specialize in areas like motion graphics or UI/UX.

• Industry Exposure: Engaging with creative professionals, attending industry events, and learning about the broader F&B and hospitality landscape.

• Brand Strategy Insights: Gaining deeper understanding of brand building, marketing strategy, and consumer psychology within the lifestyle and F&B sectors.

• Leadership Development: Potential to grow into leadership roles, guiding junior designers and contributing to broader creative strategy.

📝 Enhancement Note: This role offers a significant opportunity for a designer to work with a diverse and successful portfolio of brands, providing a rich learning ground for brand management and creative execution in a vibrant industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new brand or refreshing an existing one." (Focus on research, concept development, stakeholder alignment, and execution.)

• "How do you ensure brand consistency across various platforms, especially when managing multiple brands like ours?" (Highlight your understanding of brand guidelines and systematic approach.)

• "Walk us through a challenging design project from your portfolio. What were the objectives, your approach, the obstacles, and the outcome?" (Prepare a compelling case study that demonstrates problem-solving and impact.) Company & Culture Questions:

• "What excites you about The Independent Food Company and our portfolio of brands?" (Show you've researched SALT, Parker's, etc., and understand their appeal.)

• "How do you approach collaboration with marketing and brand teams?" (Emphasize communication, understanding briefs, and delivering on objectives.)

• "How do you stay updated on design trends, particularly within the F&B and hospitality sectors?" (Demonstrate continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around narratives for each project, explaining the "why" behind your design choices.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design aesthetic.

• Focus on Impact: For each project, highlight the results or impact of your design. Use metrics if available (e.g., engagement rates, campaign performance).

• Brand Alignment: Show how your work aligns with or elevates the specific brand's identity and target audience.

📝 Enhancement Note: Be prepared to discuss your design philosophy and how it aligns with the company's focus on creating "home-grown" and "beloved" brands. Demonstrating an understanding of the F&B market and its unique design challenges will be a significant advantage.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Breezy HR link.

• Customize your resume to highlight your experience in F&B, hospitality, or lifestyle brands, and specifically mention proficiency in Adobe Creative Suite and brand identity development.

• Prepare your portfolio with 5-8 of your strongest, most relevant projects, focusing on brand development, campaign design, and social media content. Be ready to articulate your design process and impact.

• Research The Independent Food Company and its brands (SALT, Parker's, Somewhere, etc.) to understand their current market positioning and aesthetic.

• Practice presenting your portfolio and discussing your design rationale, anticipating questions about brand consistency, collaboration, and creative strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.