Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Raydar

Location: United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-09-02T05:11:44.7

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is the first dedicated Senior Brand Designer, tasked with establishing and evolving the company's visual identity for a rapidly scaling voice AI platform.

• The position requires translating complex technical concepts into accessible and compelling visual assets across all customer touchpoints, including digital, print, and experiential.

• The Senior Brand Designer will own the visual language, ensuring consistency and distinctiveness across website, campaigns, sales collateral, and merchandise.

• This is a hands-on, individual contributor role with significant autonomy, reporting directly to the Chief Product Officer, focusing on building a memorable category brand.

📝 Enhancement Note: While the title is "Senior Brand Designer," given the focus on translating complex concepts, owning visual identity across sales collateral, and working within a scaling B2B SaaS company, this role has strong ties to Marketing Operations and GTM enablement through visual communication. The emphasis on creating systems for other teams to produce on-brand work also points to operationalizing brand consistency.

📈 Primary Responsibilities

• Develop and maintain the comprehensive visual identity system for the company, encompassing typography, color palettes, illustration styles, and reusable templates.

• Design and produce high-craft visual assets for a wide array of marketing and sales materials, including website visuals, launch campaigns, social media graphics, blog content, sales decks, one-pagers, and event collateral.

• Create clear and engaging diagrams, illustrations, and infographics to simplify complex voice AI concepts for diverse audiences, including enterprise sales prospects and customers.

• Collaborate closely with Product, Marketing, and Executive leadership to ensure all customer-facing materials are visually cohesive, on-brand, and strategically aligned with company objectives.

• Establish and implement design standards and systems that empower internal teams to generate on-brand assets efficiently, reducing reliance on dedicated design support for routine tasks.

• Execute end-to-end design projects from initial brief to final delivery, demonstrating strong ownership and a proactive approach to problem-solving.

• Contribute to the overall brand strategy by ensuring visual consistency and distinctiveness across all customer touchpoints, reinforcing the company's position as a leader in voice AI.

📝 Enhancement Note: The responsibilities emphasize not just creative output but also the operationalization of brand guidelines and systems, crucial for a scaling company. The need to create reusable standards and empower other teams highlights a focus on scalability and efficiency within the GTM function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Computer Science, Computer Engineering, or Electrical Engineering from a top-tier university.

Experience:

• 3-12 years of brand or marketing design experience, with a strong preference for 4-8 years.

• Minimum of 1.5 years of experience working within a venture-backed startup environment.

• Proven track record in brand or marketing design for a scaling B2B SaaS company or a recognized technology brand.

• Experience in developing and implementing brand systems for early-stage or high-growth companies is highly desirable. Required Skills:

• Brand Identity Development: Proven ability to define, establish, and extend a cohesive visual identity system.

• Graphic Design Proficiency: Mastery of design principles including typography, layout, color theory, and composition across various mediums.

• Figma: Advanced proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Fluency in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Visual Communication: Skill in translating complex technical or abstract concepts into clear, compelling visual assets like diagrams and illustrations.

• Cross-functional Collaboration: Ability to partner effectively with product, marketing, and executive teams to align on design strategy and execution.

• Hands-on Execution: A strong individual contributor mindset with the ability to execute design tasks end-to-end with minimal direction.

Preferred Skills:

• Motion Design: Experience in creating animated graphics or video assets.

• Illustration: Advanced illustration skills for creating unique brand visuals.

• 3D Design: Familiarity with 3D modeling and rendering for visual assets.

• Web Implementation: Basic understanding or experience with web development (HTML/CSS) to inform design decisions.

• Brand System Design: Experience in architecting and documenting comprehensive brand systems for scalability.

📝 Enhancement Note: The requirement for a STEM degree (CS, CE, EE) for a brand design role is unusual and suggests the company values a highly analytical and problem-solving approach to design, potentially for understanding the technical underpinnings of their voice AI product. This points to a need for designers who can deeply grasp the technology to visualize it effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity Systems: Showcase examples of established or extended brand identity systems, detailing the process and rationale behind design choices.

• B2B SaaS Marketing Assets: Demonstrate a range of design work for B2B SaaS companies, including website mockups, sales collateral, campaign visuals, and product marketing graphics.

• Complex Concept Visualization: Include case studies or examples where intricate technical concepts were successfully translated into understandable diagrams, illustrations, or infographics.

• Cross-Medium Proficiency: Present work across digital (web, social), print (collateral, one-pagers), and potentially experiential (event branding) touchpoints.

• Process & Standards: Evidence of creating design standards, templates, or systems that enable others to produce on-brand work efficiently.

Process Documentation:

• Workflow Design: Examples of how you approach design projects from brief to completion, including research, ideation, iteration, and final delivery.

• System Implementation: Documentation or explanation of how brand systems were implemented and maintained across various platforms and teams.

• Performance Analysis: While not explicitly stated, demonstrating how design choices contributed to business objectives (e.g., campaign engagement, lead generation, brand perception) through metrics or qualitative feedback would be valuable.

📝 Enhancement Note: Given the role's emphasis on operationalizing brand consistency and empowering other teams, the portfolio should highlight not just aesthetic output but also the strategic thinking behind creating scalable design systems and processes that facilitate efficient, on-brand content creation across the organization.

💵 Compensation & Benefits

Salary Range: $190,000 - $240,000 USD per year.

Benefits:

• Significant Equity: Substantial stock options with a standard four-year vesting schedule and a one-year cliff, offering long-term financial upside.

• Comprehensive Health Coverage: Fully covered medical, dental, and vision insurance plans for employees.

• Daily Meal Credit: A daily stipend for meals, contributing to employee well-being and convenience.

• Wellness Benefits: Additional benefits focused on employee health and well-being.

• Commuter Benefits: Support for commuting expenses.

• Visa Sponsorship: Available for eligible candidates, including H-1B, TN, L-1, E-3, and F-1 OPT or CPT, facilitating international talent acquisition.

Working Hours: Expected 40 hours per week, operating on a demanding six-day schedule (Monday-Friday plus Sunday). Sunday work is generally lighter but still anticipated.

📝 Enhancement Note: The salary range is competitive for a senior-level design role in a high-growth tech startup in the US. The inclusion of significant equity is a strong incentive for early hires. The mention of a six-day work week is a critical detail for candidates to consider regarding work-life balance. This structure is common in hyper-growth startups aiming for rapid market capture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Voice AI / Enterprise Software / Customer Experience Technology. The company is defining a new category in customer experience software, leveraging AI for enterprise sales, support, and logistics calls.

Company Size: Approximately 50 employees, but experiencing rapid scaling from $5M to $80M ARR in one year, indicating a high-growth, dynamic environment.

Founded: The founding date is not explicitly stated, but the company has achieved significant revenue growth rapidly, suggesting a relatively mature startup or a company that has recently hit a major inflection point.

Team Structure:

• Reporting: The Senior Brand Designer reports directly to the Chief Product Officer (CPO), indicating a high level of visibility and strategic importance for the role.

• Collaboration: Close partnerships are expected with Product, Marketing, and Executive leaders, emphasizing cross-functional teamwork and integration across different departments.

• Growth Stage: As a rapidly scaling company, the team structure is likely agile and evolving, with an emphasis on individuals who can adapt and contribute across various functions as needed.

Methodology:

• Data-Driven: The company's rapid revenue growth suggests a strong reliance on data to inform product development, sales strategies, and market positioning.

• Innovation Focus: As a leader in defining a new category in voice AI, the company culture likely values rapid innovation, technical excellence, and pushing boundaries.

• Customer-Centric: The core business is customer experience software, implying a strong focus on understanding and serving customer needs through both product and brand.

Company Website: https://jobs.workable.com/company/5ErCjQrw6G4QCyNL7kiKAz/jobs-at-raydar

📝 Enhancement Note: The company's rapid scaling and focus on a new AI category imply a fast-paced, demanding, and innovative work environment. The direct reporting line to the CPO elevates the strategic importance of this brand design role. The emphasis on translating complex tech into accessible visuals suggests a culture that values clarity and user empathy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as the "first senior brand design hire," indicating a foundational and strategic position. It's a senior individual contributor role with significant ownership and influence over the company's external perception.

Reporting Structure: Reports directly to the Chief Product Officer (CPO), providing a direct line of communication with executive leadership and a high level of strategic input.

Operations Impact: The Senior Brand Designer's work will directly impact the company's market perception, brand recognition, and ability to communicate its value proposition effectively to enterprise clients. This visual communication is critical for sales enablement and overall GTM strategy.

Growth Opportunities:

• Brand System Leadership: Opportunity to build and own the entire brand system from the ground up, establishing long-term design standards and practices.

• Category Defining Brand: Play a pivotal role in shaping the visual identity of a company defining a new market category, offering significant professional visibility and impact.

• Skill Expansion: Potential to develop skills in motion design, illustration, 3D, or web implementation if these are pursued as bonus points.

• Leadership Potential: As the company continues to scale, there may be opportunities to build and lead a design team in the future, moving from individual contributor to management.

📝 Enhancement Note: This role offers a unique opportunity to shape the brand of a rapidly growing company in a cutting-edge field. The growth potential lies in expanding design influence, potentially building a team, and contributing significantly to a category-defining product. The direct exposure to executive leadership is a significant career accelerator.

🌐 Work Environment

Office Type: The role is fully remote, offering flexibility in work location within the United States or Canada. However, preference is given to candidates in the Bay Area or those open to relocating to Redwood City, suggesting a potential for hybrid or in-office collaboration in the future, or a desire for a core group of employees in a specific hub.

Office Location(s): Primarily remote within the United States and Canada. Potential for a physical presence or strong connection to Redwood City, California.

Workspace Context:

• Remote Collaboration: The environment will heavily rely on digital collaboration tools for communication, file sharing, and design reviews.

• Technology Stack: Access to Figma and Adobe Creative Suite is essential, with potential for other collaboration and project management tools.

• Cross-functional Interaction: Frequent interaction with Product, Marketing, and Executive teams, requiring strong communication and presentation skills in a remote setting.

Work Schedule: The company operates on a demanding six-day schedule, Monday through Friday plus Sunday. While Sunday work is typically lighter, it is still expected. This implies a fast-paced, high-commitment work environment where flexibility and dedication are key.

📝 Enhancement Note: The six-day work week is a significant factor for work-life balance and should be a key consideration for applicants. The preference for Bay Area candidates suggests a desire for a core group within a major tech hub, even for a remote role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skill alignment, and creative output.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, focusing on key projects, design process, and rationale, particularly highlighting B2B SaaS and complex concept visualization.

• Skills-Based Interviews: Discussions and potential exercises focused on Figma, Adobe Creative Suite, brand strategy, and visual problem-solving.

• Cross-functional Interviews: Meetings with Product, Marketing, and potentially Executive leaders to assess collaboration, communication skills, and cultural fit.

• Design Challenge (Potential): A small, focused design task or case study may be given to evaluate problem-solving abilities and approach to specific design problems relevant to voice AI or B2B SaaS.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your ability to handle brand identity, B2B SaaS marketing, and complex concept visualization. Prioritize work that demonstrates your understanding of business objectives.

• Showcase Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, iteration), and the final solution. Explain why you made certain design decisions.

• Highlight Impact: Wherever possible, quantify the impact of your design work. Did it improve engagement, streamline a process, or enhance brand perception? Even qualitative feedback is valuable.

• Demonstrate Technical Translation: Include examples where you translated complex technical concepts into clear visuals. Explain how you approached understanding the technology and communicating it effectively.

• Address Brand Systems: If you have experience building or extending brand systems, clearly outline the components, standards, and how they were implemented and maintained.

Challenge Preparation:

• Understand the Product: Research the company's voice AI technology, its use cases (sales, support, logistics), and its target audience (enterprise businesses).

• Analyze Competitors: Review the branding of other companies in the AI, customer experience, and enterprise software spaces. Identify what makes Raydar's offering unique visually.

• Prepare for "Why STEM Degree?": Be ready to articulate how your analytical background (even if not STEM) or your approach to design problem-solving aligns with the company's preference for analytical thinking.

• Practice Articulating Visual Strategy: Be prepared to discuss how you would approach building or evolving Raydar's brand identity, considering its technical nature and B2B audience.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing not only on creative talent but also on strategic thinking, problem-solving, and the ability to operate effectively in a fast-paced, high-growth environment. The emphasis on translating complex technical concepts is a key differentiator for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative design, and building design systems. Proficiency is a must.

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign for creating and editing graphics, illustrations, layouts, and print-ready assets.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts metrics (e.g., website conversion rates, campaign engagement) is beneficial. Familiarity with analytics platforms like Google Analytics or similar tools could be advantageous for understanding performance. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this design role. However, understanding how design assets are integrated into marketing automation platforms or sales enablement tools (e.g., HubSpot, Salesforce) can be a plus. Other Potential Tools:

• Motion Graphics Software: Adobe After Effects, Principle (for animation and motion design).

• 3D Software: Blender, Cinema 4D (for 3D rendering and assets).

• Prototyping Tools: InVision, ProtoPie (though Figma often covers this).

• Project Management Tools: Asana, Jira, Trello (for managing design workflows and collaborating with teams).

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite. The "bonus points" for motion, 3D, or web implementation suggest that familiarity with related tools in those areas would be a strong advantage, indicating a desire for a versatile designer capable of contributing across multiple visual disciplines.

👥 Team Culture & Values

Operations Values:

• High Craft & Execution: A commitment to producing high-quality, polished design work consistently and efficiently.

• Ownership & Autonomy: A proactive, individual contributor mindset that takes full responsibility for projects from start to finish with minimal oversight.

• Clarity & Simplicity: The ability to distill complex technical concepts into easily understandable and visually appealing assets.

• Speed & Agility: Comfort working in a fast-paced, rapidly scaling environment where quick iteration and rapid asset production are necessary.

• Collaboration & Partnership: A willingness to work closely with diverse teams (Product, Marketing, Executive) to achieve shared goals.

Collaboration Style:

• Direct & Transparent: Given the direct reporting to the CPO and close work with executive leaders, communication is likely to be direct and focused on business outcomes.

• Cross-functional Integration: The role requires seamless collaboration with product development and marketing teams, ensuring the brand vision is integrated into all aspects of the business.

• System-Oriented: Emphasis on creating scalable systems and standards that empower other teams, fostering a collaborative environment where design facilitates broader team success.

📝 Enhancement Note: The culture appears to value high performance, rapid execution, and strong ownership, common in hyper-growth startups. The unique requirement for a STEM degree for a designer suggests an appreciation for analytical thinking and a deep understanding of the product's technical foundation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively visualizing highly technical voice AI concepts in a way that is universally understood and compelling for enterprise clients.

• Rapid Scaling Demands: Keeping pace with the company's accelerated growth and producing a high volume of on-brand assets while maintaining quality and consistency.

• Defining a New Category: Establishing a distinctive and memorable brand identity in a nascent market category where visual precedents may not yet exist.

• Six-Day Work Week: Adapting to and managing personal time effectively within a demanding work schedule that includes Sundays.

Learning & Development Opportunities:

• Brand System Architecture: Deepen expertise in building and managing comprehensive, scalable brand systems for high-growth technology companies.

• Cross-Disciplinary Skills: Develop or hone skills in motion design, illustration, 3D, or web implementation, expanding the designer's toolkit and value proposition.

• Strategic Brand Leadership: Gain significant experience in shaping brand strategy at an executive level, working closely with the CPO and other leaders.

• Category Creation Experience: Contribute to and learn from the process of defining and branding a new market category, a valuable experience for any designer.

📝 Enhancement Note: The primary challenge is balancing the creative demands of brand building with the operational needs of a rapidly scaling tech company, all within a unique work structure. The growth opportunities are substantial for someone looking to make a significant impact on a company's identity.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a company creating a new category in Voice AI? What would be your initial steps?" (Focus on research, understanding the technology, target audience, and competitive landscape.)

• "Describe a time you had to translate a complex technical concept into a clear visual asset. What was your process, and what was the outcome?" (Prepare a specific case study highlighting your problem-solving and communication skills.)

• "Given our rapid scaling and need for speed, how would you ensure brand consistency across all touchpoints while empowering non-designers to create assets?" (Discuss creating scalable systems, templates, and clear guidelines.) Company & Culture Questions:

• "Why are you interested in working for a company defining a new category in AI, and specifically in Voice AI?" (Show genuine interest in the technology and market impact.)

• "How do you feel about working in a demanding six-day work week, including Sundays?" (Be honest about your capacity and approach to managing this schedule.)

• "What does 'high craft' mean to you in the context of a fast-scaling tech startup?" (Emphasize quality without sacrificing efficiency.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story: problem, your approach, your solution, and the impact.

• Visual Clarity: Ensure all presented work is high-resolution and clearly showcases your design skills.

• Process Focus: For each key project, walk through your thought process, design iterations, and the rationale behind your final decisions.

• Business Alignment: Connect your design choices to business objectives. How did your work support sales, marketing, or brand goals?

• Address the "Why STEM Degree?": Be prepared to discuss how your analytical thinking or problem-solving approach aligns with the company's values, even if your degree isn't in a STEM field.

📝 Enhancement Note: Be prepared to demonstrate not just creative talent but also strategic thinking, problem-solving capabilities, and an understanding of business objectives. The unique requirements (STEM degree for designer, six-day week) suggest the company is looking for a very specific type of candidate who can thrive in their environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B SaaS, brand identity, and complex concept visualization projects. Ensure it clearly demonstrates your process and impact.

• Resume Optimization: Update your resume to emphasize relevant experience, including your time at venture-backed startups and B2B SaaS companies. Quantify achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and how your work aligns with Raydar's mission and values. Be ready to discuss your approach to translating technical concepts.

• Company Research: Thoroughly research Raydar, its voice AI technology, its market position, and its competitors. Understand the implications of defining a new category and prepare to discuss how you would contribute visually.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.