Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Raydar

Location: Canada (Remote)

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-09-02

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Define and own the visual identity of a rapidly scaling Voice AI company, impacting all customer touchpoints from digital platforms to physical events.

• Translate complex technical concepts (Voice AI) into clear, compelling visual communications, including diagrams, illustrations, and product marketing graphics.

• Develop and extend a comprehensive brand system across various mediums, ensuring consistency in typography, color, illustration, and reusable standards.

• Collaborate directly with executive leadership, Product, and Marketing teams to maintain a distinctive and unified brand presence.

• Build and implement scalable design systems and templates to empower other teams to produce on-brand work efficiently.

📝 Enhancement Note: While the title is Senior Brand Designer, the responsibilities and collaboration with Product, Marketing, and Executive leaders, as well as the focus on creating systems for other teams, indicate a strong connection to GTM (Go-To-Market) operations and a need for operationalizing brand consistency. This role requires not just creative execution but also strategic thinking about how brand assets are produced and disseminated across the organization.

📈 Primary Responsibilities

• Develop and manage the visual identity system for all company-facing materials, including website, marketing campaigns, social media, blog content, sales collateral, event branding, and merchandise.

• Create clear and understandable visual representations of complex voice AI technology through diagrams, illustrations, and product marketing graphics to enhance customer comprehension.

• Establish and maintain brand guidelines for typography, color palettes, illustration styles, and template usage to ensure a cohesive brand experience.

• Execute design projects from concept to completion with a high degree of craft across digital, print, and experiential mediums, often with minimal briefs.

• Partner closely with Product, Marketing, and Executive leadership to ensure all public-facing brand elements are consistent, distinctive, and aligned with business objectives.

• Design and implement scalable systems and templates that enable non-design teams to produce on-brand marketing and sales assets independently.

• Contribute to defining the company's visual language in a new and emerging category of voice AI.

📝 Enhancement Note: The emphasis on creating "systems that help teams produce on-brand work without design support for every asset" strongly suggests a need for operationalizing brand management. This goes beyond pure design execution and requires thinking about process, scalability, and enablement, which are core to GTM Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Computer Science, Computer Engineering, or Electrical Engineering from a top-tier university.

Experience: Three to twelve years of brand or marketing design experience, with a preference for four to eight years. At least 1.5 years of experience at a venture-backed startup is required. Demonstrated experience in brand or marketing design for a scaling B2B SaaS company or a recognized technology brand is essential.

Required Skills:

• Proven expertise in brand design and visual identity development.

• Strong portfolio showcasing a range of work across web, social media, print, events, and campaigns.

• Excellent command of typography, layout, color theory, and composition.

• Fluency in design software, specifically Figma and Adobe Creative Suite.

• Experience translating complex technical concepts into accessible visual communications.

• Ability to work independently, with strong ownership and end-to-end execution capabilities.

• Experience designing for B2B SaaS or technology companies. Preferred Skills:

• Motion design, illustration, 3D rendering, or web implementation skills.

• Experience building and scaling brand systems for early-stage or high-growth companies.

• A portfolio that demonstrates making complex technical products feel accessible and compelling.

• Understanding of Go-To-Market (GTM) strategies and how brand supports sales and marketing efforts.

📝 Enhancement Note: The educational requirement for a STEM degree (Computer Science, Engineering) for a Brand Designer role is highly unusual and suggests the company values a deep understanding of its technology, or perhaps this is a legacy requirement from a different hiring phase. For operations roles, this would typically be less critical than analytical or process-oriented degrees.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of brand system development and its application across multiple touchpoints.

• Showcase examples of translating complex technical concepts into clear, visually engaging diagrams and illustrations.

• Include case studies that highlight your process for developing and extending brand guidelines for a scaling company.

• Present work that reflects an ability to maintain high craft and consistency across digital, print, and experiential mediums.

• Provide evidence of creating scalable design systems or templates that empower non-designers. Process Documentation:

• Illustrate your process for taking a design brief from minimal input to a final, polished asset.

• Detail how you would approach extending a brand system to new product features or marketing initiatives.

• Show how you measure the impact or effectiveness of your brand design work, if possible, through metrics or qualitative feedback.

• Explain your workflow for collaborating with product, marketing, and executive stakeholders on design projects.

📝 Enhancement Note: For a role focused on brand operationalization, the portfolio should not only showcase design aesthetics but also the candidate's ability to create repeatable, scalable processes and systems for brand asset creation and management. This is a key differentiator for candidates moving into GTM operations or brand strategy roles.

💵 Compensation & Benefits

Salary Range: $190,000 - $240,000 USD per year.

Benefits:

• Significant equity package with a four-year vesting schedule and a one-year cliff.

• Comprehensive health coverage: fully covered medical, dental, and vision insurance.

• Daily meal credit.

• Wellness benefits.

• Commuter benefits.

• Visa sponsorship and transfers (including H-1B, TN, L-1, E-3, and F-1 OPT or CPT) may be available.

Working Hours: The company operates on a demanding six-day schedule, Monday through Friday plus Sunday. Sunday work is generally lighter but still expected. This suggests a total weekly commitment potentially exceeding a standard 40-hour work week.

📝 Enhancement Note: The salary range is provided in USD. For candidates in Canada, this will need to be converted and considered in the context of the Canadian job market and cost of living. The six-day work week is a significant commitment and may impact work-life balance, which is an important consideration for any role, especially those in operations that often demand extended hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Voice AI / Enterprise Software / B2B SaaS. The company is a rapidly scaling Voice AI company focused on intelligent agents for enterprise sales, support, and logistics. It operates in a dynamic, high-growth technology sector.

Company Size: Approximately 50 employees, experiencing rapid scaling from $5M to $80M ARR in one year. This indicates a fast-paced, startup environment with significant growth potential and evolving processes.

Founded: The founding date is not specified, but the rapid scaling suggests it is a relatively young company that has achieved product-market fit and is now in a hyper-growth phase.

Team Structure:

• The Senior Brand Designer will report directly to the Chief Product Officer (CPO). This highlights the strategic importance of brand design at the executive level.

• The role is the first dedicated senior brand hire, indicating an opportunity to shape the function from its early stages.

• Collaboration will be frequent with Product, Marketing, and Executive leaders, suggesting a cross-functional and highly integrated team environment. Methodology:

• The company is defining a new category in customer experience software, suggesting an innovative and forward-thinking approach to product development and market positioning.

• The rapid growth and focus on enterprise sales and support imply a strong emphasis on scalability, efficiency, and customer value.

• The need for clear visual communication of complex AI concepts points to a methodology that prioritizes clarity and user understanding.

Company Website: https://jobs.workable.com/company/5ErCjQrw6G4QCyNL7kiKAz/jobs-at-raydar

📝 Enhancement Note: The company's rapid scaling from $5M to $80M ARR in one year, with a team of around 50, indicates a highly accelerated growth trajectory. This implies a culture of urgency, high performance, and a need for individuals who can build and scale processes quickly. The direct reporting to the CPO emphasizes the strategic value placed on design leadership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" individual contributor. While not a direct operations role, the responsibilities of defining visual language, creating brand systems, and enabling other teams to produce on-brand work are foundational to operationalizing brand strategy. It represents a leadership position within the design function, with significant impact on how the company presents itself.

Reporting Structure: Direct report to the Chief Product Officer. This provides high visibility and direct access to executive decision-making.

Operations Impact: The Senior Brand Designer's work will directly influence brand perception, customer acquisition, and overall market positioning. By creating clear, compelling visuals for complex AI products, they will support sales enablement, marketing campaigns, and customer education efforts, all of which are critical GTM operations. The ability to create scalable systems will improve the efficiency of marketing and sales collateral production.

Growth Opportunities:

• Brand System Leadership: Opportunity to build and own the company's entire visual identity from the ground up in a rapidly growing, category-defining company.

• Cross-Functional Influence: Direct collaboration with C-suite executives and leaders across Product and Marketing offers significant exposure and influence.

• Scalability Experience: Gaining hands-on experience in scaling brand operations within a hyper-growth startup environment.

• Potential for Team Building: As the company grows, there may be opportunities to build and lead a design team.

• Industry Expertise: Deepening knowledge in Voice AI and enterprise B2B SaaS marketing and branding.

📝 Enhancement Note: Although this is a design role, the emphasis on "systems," "standards," and "enabling other teams" positions it closely to GTM operations. Growth here could involve moving into brand strategy, marketing operations leadership, or even product marketing management, by leveraging the operational aspects of brand building.

🌐 Work Environment

Office Type: Fully Remote. The company is open to candidates based in the United States and Canada. However, there is a preference for Bay Area candidates or those open to relocating to Redwood City, CA, suggesting potential future on-site or hybrid opportunities or a strong desire for proximity to HQ for key personnel.

Office Location(s): Primarily remote within the US and Canada. The preference for Redwood City, CA, indicates a potential physical headquarters or hub.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, requiring strong communication skills and proficiency with digital collaboration tools.

• Technology Stack: Access to essential design tools (Figma, Adobe Creative Suite) will be provided or expected.

• Team Interaction: Frequent interaction with executive leadership, product, and marketing teams, requiring clear and concise communication across different functions.

Work Schedule: A demanding six-day schedule is expected (Monday-Friday plus Sunday). Sunday work is typically lighter but still required. This suggests an intense work environment focused on rapid execution and meeting ambitious growth targets.

📝 Enhancement Note: The preference for Bay Area candidates despite being a remote role is noteworthy. It might indicate a desire for a core group of employees in a specific time zone or proximity for critical in-person meetings or future office plans. The six-day work week is a critical aspect of the work environment that candidates must be prepared for.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with the Chief Product Officer and potentially other key stakeholders. Expect to discuss design process, problem-solving, and how you translated complex ideas into visual solutions.

• Skills Assessment/Challenge: Potentially a design exercise or challenge focused on translating a complex AI concept into a visual representation, or developing a brand system element.

• Cultural Fit & Executive Interview: Discussion focusing on ownership, end-to-end execution, collaboration style, and alignment with the company's fast-paced, high-growth culture.

Portfolio Review Tips:

• Showcase Brand Systems: Highlight examples where you've built or significantly contributed to a comprehensive brand system. Emphasize scalability and consistency.

• Demonstrate Problem-Solving: For each project, clearly articulate the problem you were solving, your process, and the outcome. Focus on how you made complex technical concepts accessible.

• Highlight B2B SaaS Experience: If applicable, include work from B2B SaaS or technology companies, emphasizing how your designs supported marketing and sales objectives.

• Detail Your Process: Be prepared to walk through your design thinking, from brief interpretation to final execution, including your use of tools like Figma and Adobe Creative Suite.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the effectiveness of your design work.

Challenge Preparation:

• Understand the Product: Research the company's Voice AI product and its target market.

• Practice Visualizing Complexity: Be ready to sketch or articulate how you would visually represent abstract AI concepts.

• Think Systematically: Prepare to discuss how you would build and maintain brand consistency across a growing organization.

📝 Enhancement Note: Given the role's unique blend of creative and operational responsibilities, interviewers will likely probe for a candidate's ability to think strategically about brand as a scalable asset, not just an aesthetic output. Demonstrating how you enable others and create efficient processes will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Proficiency is mandatory.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign, for asset creation, manipulation, and print design.

Analytics & Reporting: While not a direct analytics role, understanding how design impacts metrics (website traffic, conversion rates, brand recall) is beneficial. Familiarity with tools used for website analytics (e.g., Google Analytics) and marketing campaign performance tracking would be a plus.

CRM & Automation: No direct CRM/automation tools are specified for this role, but an understanding of how brand assets are used within marketing automation platforms or CRM systems for sales collateral would be advantageous.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite is critical. For a role that touches on operationalizing brand, understanding how these tools can be used to build scalable systems (e.g., Figma components, shared libraries) is key.

👥 Team Culture & Values

Operations Values:

• High Velocity & Execution: The company's rapid growth demands a culture of speed, decisive action, and end-to-end ownership.

• Innovation & Category Creation: A drive to define a new market and push the boundaries of voice AI technology.

• Customer Focus: Building intelligent agents for enterprise sales, support, and logistics implies a deep understanding of customer needs and challenges.

• Data-Driven Decisions: While this role is creative, the company's success suggests an underlying reliance on data to inform strategy and measure outcomes.

• Scalability Mindset: Building systems and processes that can support exponential growth.

Collaboration Style:

• Executive Collaboration: Direct interaction with the CPO and other senior leaders requires clear, concise, and strategic communication.

• Cross-Functional Partnership: Working closely with Product and Marketing teams demands strong interpersonal skills and the ability to translate between different functional languages.

• Empowerment of Others: Creating systems for other teams indicates a collaborative approach focused on enabling broader organizational success.

📝 Enhancement Note: The culture is likely demanding, fast-paced, and results-oriented, typical of hyper-growth startups. The emphasis on "ownership" and "end-to-end execution with limited direction" suggests a need for self-starters who are comfortable with ambiguity and driving initiatives forward independently.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Category: Establishing a visual identity for a novel technology (voice AI) that needs to be both innovative and understandable.

• Rapid Scaling Environment: Keeping pace with hyper-growth, ensuring brand consistency as the company expands rapidly.

• Balancing Creativity with Operational Needs: Translating artistic vision into scalable systems and templates that serve functional business needs.

• Six-Day Work Week: Adapting to an intense work schedule that requires significant commitment.

• Remote Collaboration: Effectively collaborating and building relationships in a fully remote setting.

Learning & Development Opportunities:

• Brand System Mastery: Deepen expertise in building and managing sophisticated brand systems in a high-growth context.

• Strategic Brand Impact: Gain experience in how brand design directly influences GTM strategy, sales enablement, and market perception for a leading AI company.

• Executive Exposure: Develop communication and strategic thinking skills through direct collaboration with C-suite leaders.

• Cross-Functional Acumen: Enhance understanding of product development and marketing operations through close partnerships.

• Industry Leadership: Become a key voice in shaping the brand of a category-defining technology.

📝 Enhancement Note: The primary growth opportunity lies in the candidate's ability to operationalize brand. This means not just creating beautiful designs but building the infrastructure and processes that allow the brand to scale effectively alongside the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a brand system for a company in a nascent, complex technological category like Voice AI?" (Focus on your systematic approach, scalability, and how you'd ensure clarity.)

• "Describe a time you had to translate a highly technical concept into a simple, compelling visual. What was your process?" (Be ready with a specific example from your portfolio.)

• "How would you create templates or systems to enable non-designers to produce on-brand assets efficiently? What tools or processes would you use?" (Highlight your operational thinking and understanding of scalability.)

• "Given our rapid growth and six-day work week, how do you prioritize and manage your workload to ensure both high-quality output and timely delivery?" (Demonstrate your time management and prioritization skills in a demanding environment.) Company & Culture Questions:

• "What excites you about the Voice AI space and our company's mission?" (Show genuine interest and research.)

• "Describe your experience working in a startup or hyper-growth environment. What are the key challenges and rewards?" (Align your experience with the company's current stage.)

• "How do you handle receiving feedback or direction from executive stakeholders, especially when it differs from your initial design vision?" (Showcase your collaboration and adaptability.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, not just by asset type. For each case study, clearly state the objective, your role, your process, the solution, and the impact.

• Focus on Systems: Emphasize projects where you built or contributed to brand systems, style guides, or repeatable templates.

• Visual Storytelling: Use visuals effectively to tell the story of each project, but don't neglect the narrative explaining your thought process and decision-making.

• Highlight Complexity Translation: Specifically call out examples where you made complex technical information accessible through design.

• Be Ready for Deep Dives: Prepare to discuss every element of your work in detail, including why you made specific design choices.

📝 Enhancement Note: Be prepared to discuss the "operational" aspects of brand design – how you build systems, enable others, and ensure consistency at scale. This is key to differentiating yourself for this specific role.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to highlight your experience with brand systems, B2B SaaS, complex technical concepts, and creating scalable design solutions. Ensure it clearly demonstrates your proficiency in Figma and Adobe Creative Suite.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, your time at venture-backed startups, and your specific contributions to brand development and marketing efforts. Use keywords relevant to brand design, visual identity, and B2B SaaS.

• Interview Preparation: Thoroughly research Raydar, its product, and its market position. Prepare to discuss your portfolio with a focus on your process, problem-solving, and ability to operationalize brand. Practice articulating how you translate complex ideas visually.

• Company Research: Understand the company's rapid growth trajectory, its category-defining ambitions, and its demanding work culture. Be ready to discuss your comfort level with the six-day work week and remote collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The educational requirement for a STEM degree is unusual for a design role and should be clarified. The six-day work week is a significant commitment.