Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: HKTSERVICE (PCCW)

Location: Wan Chai, Hong Kong

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: June 03, 2026

Experience Level: 8+ Years

Remote Status: On-site

🚀 Role Summary

• This role is centered on the creation and execution of high-impact visual content for broadcast media, specifically for news and business news channels.

• The Senior Graphic Designer will be instrumental in translating editorial content into compelling still and motion graphics that enhance viewer engagement and understanding.

• A strong emphasis is placed on end-to-end project management of graphic design initiatives, from conceptualization through to final production and delivery.

• This position requires a deep understanding of the television industry's visual demands and the ability to consistently meet tight deadlines in a fast-paced news environment.

📝 Enhancement Note: While the input data specifies "Senior Graphic Designer," the core responsibilities and required experience align with a specialist role within broadcast media operations, focusing on visual content production for news channels. This enhancement clarifies the operational context of the role within a media organization.

📈 Primary Responsibilities

• Design and produce engaging news graphics, infographics, and visual elements for live television broadcasts across Now News and Business News channels.

• Develop and execute dynamic motion graphics sequences, including intros, outros, lower thirds, and animated explainers, to enhance storytelling.

• Manage the complete graphic design lifecycle, from initial concept generation and storyboarding to final asset creation and integration into broadcast systems.

• Collaborate closely with producers, editors, and journalists to ensure visual content aligns with editorial objectives and brand guidelines.

• Maintain and evolve the visual identity and brand consistency across all broadcast graphics.

• Stay abreast of industry trends in broadcast graphics, motion design, and news visualization to propose innovative solutions.

• Troubleshoot and resolve technical issues related to graphic design software and broadcast integration.

• Work effectively under pressure to meet stringent broadcast deadlines, often requiring flexible and irregular working hours.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific tasks involved in broadcast graphic design, emphasizing the end-to-end process and collaboration typical in a news production environment.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree or Diploma in Multimedia Design, Graphic Design, or a closely related field. Experience:

• A minimum of 8 years of progressive experience in graphic design, with a significant specialization in the media or broadcast industry.

• Proven track record of conceptualizing, designing, and producing both still and motion graphics for demanding production cycles. Required Skills:

• Graphic Design Expertise: Advanced proficiency in creating visually appealing still graphics.

• Motion Graphics Proficiency: Extensive experience in designing and animating motion graphics sequences.

• Adobe Creative Suite: Mastery of Adobe Photoshop and Adobe Illustrator for graphic creation.

• Motion Design Software: Strong command of After Effects for animation and visual effects.

• 3D Design: Proficiency in Maxon Cinema 4D for 3D modeling, animation, and rendering.

• Broadcast Graphics Systems: Experience with Viz Artist or similar real-time broadcast graphics software is essential for live production integration.

• Concept Development: Ability to translate complex ideas into clear and compelling visual narratives.

• Production Workflow Management: Experience managing design projects from concept to final delivery under tight deadlines.

• Communication Skills: Excellent verbal and written communication abilities to collaborate effectively with cross-functional teams.

• Adaptability & Resilience: Demonstrated ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven news environment.

Preferred Skills:

• Familiarity with other 3D software packages.

• Experience with video editing software beyond After Effects.

• Understanding of broadcast engineering and signal flow.

• A keen interest in and understanding of the television and news industry landscape.

📝 Enhancement Note: The skills section has been detailed to reflect the specific software and technical proficiencies required for broadcast graphic design, particularly highlighting Viz Artist as a key system for live TV. The experience requirement is also contextualized within the media industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of still graphic designs, demonstrating strong layout, typography, and visual hierarchy skills.

• Include compelling motion graphics examples, highlighting animation techniques, timing, and storytelling capabilities.

• Present case studies of graphic design projects executed from concept through to final production, detailing the design process and problem-solving approach.

• Demonstrate experience with real-time broadcast graphics systems, if possible, showcasing integration capabilities.

• Quantify the impact of your designs where possible, e.g., improvements in viewer engagement or clarity of information. Process Documentation:

• Evidence of a structured approach to graphic design projects, from initial brief and concept development to revisions and final asset delivery.

• Examples of how you manage feedback and iterate on designs to meet stakeholder requirements.

• Documentation or explanation of your workflow for creating and optimizing graphics for broadcast, including file management and asset organization.

📝 Enhancement Note: This section provides specific guidance on what a Senior Graphic Designer's portfolio and process documentation should highlight, focusing on broadcast-relevant skills, end-to-end project management, and the impact of their visual creations.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title, 8+ years of experience, specialized skills in broadcast graphics software (including 3D and Viz Artist), and the location in Hong Kong, an estimated annual salary range for this role would be HK$450,000 - HK$700,000. This range is based on industry benchmarks for senior creative roles in the Hong Kong media market, considering the high demand for specialized broadcast design skills. Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Paid time off, including annual leave, sick leave, and public holidays.

• Retirement savings plan or Mandatory Provident Fund (MPF) contributions.

• Opportunities for professional development and training in new design software and broadcast technologies.

• Potential for performance-based bonuses.

• Access to company amenities and employee assistance programs. Working Hours:

• Standard working hours are typically around 40 hours per week. However, the role requires willingness to work irregular hours, including evenings, weekends, and public holidays, to meet broadcast deadlines and cover live news events. Flexibility is key.

📝 Enhancement Note: A salary range has been estimated based on the seniority, required specialized skills, and location. Benefits are inferred based on standard offerings for full-time positions in established companies in Hong Kong. The working hours are clarified to reflect the demanding nature of broadcast news.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications, Media & Entertainment. HKTSERVICE is part of the PCCW group, a major player in Hong Kong's technology and media landscape, known for its innovation in digital services and content.

Company Size: Large Enterprise (likely 10,000+ employees, given it's part of PCCW). This offers stability, extensive resources, and opportunities for large-scale project involvement.

Founded: PCCW was founded in 2000. This indicates a company with established operations and a significant history within the Hong Kong market.

Team Structure:

• The design team is likely part of the broadcast operations or content production division, working closely with news and business news channels.

• Expect a hierarchical structure with a Design Manager or Head of Graphics overseeing senior designers, graphic designers, and potentially junior staff.

• Close collaboration with producers, directors, editors, and broadcast engineers is crucial for seamless integration of graphics into live programming. Methodology:

• Data-driven design is expected, with graphics optimized for clarity and impact in a news context.

• Agile workflows might be employed to adapt quickly to breaking news and changing editorial needs.

• Emphasis on iterative design processes, incorporating feedback from multiple stakeholders to refine visual assets.

• Focus on leveraging technology and software to streamline the design and production workflow for efficiency in a broadcast environment.

Company Website: https://www.hkt.com/ (Note: While the job URL is PCCW, HKT is a primary brand under PCCW for telecommunications and services, and their news channels operate under this umbrella.)

📝 Enhancement Note: Company context has been inferred by linking HKTSERVICE to the broader PCCW and HKT brands, providing insight into the scale, industry, and potential operational environment for a graphic designer within such an organization.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role signifies a high level of technical skill and creative autonomy within the graphic design function. The "Senior" designation implies a leadership potential within the design team, mentoring junior staff, and taking ownership of complex projects.

Reporting Structure: Typically reports to a Head of Graphics, Creative Director, or a Production Manager within the News or Broadcast division. May have indirect reporting lines to producers for specific project needs.

Operations Impact: The role directly impacts the perception, clarity, and engagement of news content. High-quality graphics are essential for conveying information effectively, maintaining viewer interest, and upholding the brand's professional image in a competitive media market. The visual output influences how news stories are understood and remembered by the audience.

Growth Opportunities:

• Lead Designer/Art Director: Progression to leading design projects, defining visual strategies for specific programs or channels, and managing a small team.

• Specialization: Deepen expertise in areas like 3D motion graphics, real-time broadcast systems, or data visualization for news.

• Cross-functional Moves: Potential to move into production management, creative strategy, or even roles focused on user experience for digital platforms if skills are transferable.

• Industry Recognition: Opportunities to contribute to award-winning broadcast graphics and gain industry recognition.

📝 Enhancement Note: This analysis frames the "Senior Graphic Designer" role within a typical career progression path in broadcast media operations, highlighting both technical and leadership growth potential.

🌐 Work Environment

Office Type: Primarily an on-site role within a bustling broadcast media production facility in Wan Chai. This environment is characterized by collaborative spaces, editing suites, control rooms, and dedicated workstations.

Office Location(s): Wan Chai, Hong Kong Island. This is a central business district, well-connected by public transport, offering access to amenities and a dynamic urban setting.

Workspace Context:

• Collaborative Environment: Expect to work closely with a team of designers, producers, and editors in a fast-paced, high-pressure setting. Open-plan areas or shared studios are common.

• Technology Rich: Access to high-performance workstations, industry-standard design software, broadcast graphics hardware, and potentially large display screens for presentations and feedback.

• Team Interaction: Frequent team meetings, project briefings, and real-time collaboration sessions, especially during live broadcast situations. The environment demands constant communication and quick decision-making.

Work Schedule: While a standard work week is implied, the role demands significant flexibility. Irregular hours, including evenings, weekends, and public holidays, are expected to cover breaking news, live events, and tight production deadlines. This requires a commitment to the demands of the broadcast news cycle.

📝 Enhancement Note: The work environment is described to reflect the realities of a broadcast news production facility, emphasizing collaboration, technological resources, and the demanding schedule inherent in the industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and portfolios for essential qualifications and creative fit.

• Technical Interview & Portfolio Review: A deeper dive into your portfolio, discussing your design process, software proficiency, and specific project contributions. Expect to articulate your creative decisions and problem-solving approaches.

• Creative Challenge/Test: A practical exercise may be given to assess your ability to design graphics under time constraints, potentially involving concept development or a specific design brief relevant to news content.

• Team/Manager Interview: Meeting with the Head of Graphics or relevant production leads to assess cultural fit, communication style, and ability to work within a team.

• Final Interview: Potentially with a senior executive for final approval.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work for broadcast news and motion graphics. Quality over quantity.

• Highlight Process: For each project, briefly explain the brief, your creative process, challenges faced, and the solutions implemented.

• Demonstrate Software Skills: Ensure your portfolio clearly showcases proficiency in Adobe Creative Suite, Cinema 4D, and especially Viz Artist (if possible).

• Motion Graphics Emphasis: For motion graphics, ensure clarity of animation, timing, and narrative flow. Use high-quality renders.

• Quantify Impact: If possible, mention the context of the graphics (e.g., "used for breaking news segments," "part of a major documentary series") and any positive reception or impact.

Challenge Preparation:

• Understand the News Cycle: Familiarize yourself with the types of graphics used in news broadcasts (breaking news alerts, election graphics, weather maps, interview lower thirds, etc.).

• Practice Under Pressure: Simulate timed design exercises using common news themes.

• Focus on Clarity and Speed: In a news environment, graphics must be clear, concise, and produced quickly. Your challenge response should reflect this.

• Articulate Your Rationale: Be prepared to explain your design choices clearly and logically, linking them to the brief and the needs of a broadcast audience.

📝 Enhancement Note: This section provides a structured guide for candidates applying for this role, detailing the likely interview stages, how to best present their portfolio, and how to prepare for potential design challenges, all with a focus on broadcast news graphics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for static graphics and asset creation).

• After Effects: The industry standard for motion graphics, animation, and visual effects.

• Maxon Cinema 4D: A powerful 3D modeling, animation, and rendering software crucial for creating complex graphics and elements.

• Viz Artist: A critical real-time broadcast graphics system. Proficiency is highly sought after for integrating graphics into live television feeds. This is often a key differentiator.

• Adobe Premiere Pro / Final Cut Pro (or similar): While not explicitly stated, experience with video editing software may be beneficial for assembling motion graphics sequences.

Analytics & Reporting:

• While not directly a data analytics role, understanding how graphics perform (e.g., viewer retention during animated segments, clarity of data visualization) can be informed by broadcast metrics. CRM & Automation:

• Not directly applicable to this design role, but project management tools (e.g., Asana, Trello, Jira) might be used for workflow tracking.

📝 Enhancement Note: This section details the specific software and technology stack expected for a Senior Graphic Designer in broadcast media, emphasizing the critical importance of Viz Artist for this particular role.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: In news graphics, every detail matters. Graphics must be factually correct and visually precise.

• Speed & Responsiveness: The ability to react quickly to breaking news and deliver graphics on tight deadlines is paramount.

• Creativity & Innovation: Continuously pushing visual boundaries to make news compelling and engaging for the audience.

• Collaboration & Teamwork: Working harmoniously with diverse teams (producers, editors, engineers) to achieve a common goal.

• Adaptability: Embracing new technologies and evolving visual trends in the fast-paced media landscape.

Collaboration Style:

• Cross-functional Integration: Designers are integral parts of the news production team, working hand-in-hand with editorial and technical staff.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to refine designs and ensure broadcast readiness.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and software tips within the design team and with related departments.

📝 Enhancement Note: This section outlines the core values and collaboration styles expected within a broadcast news graphics team, emphasizing the operational demands and team dynamics of the environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Constant Deadline Pressure: The relentless pace of news production requires maintaining high output quality under extreme time constraints.

• Evolving Technology: Keeping up with rapid advancements in design software, 3D rendering, and real-time broadcast systems.

• Balancing Creativity with Constraints: Delivering innovative designs while adhering to strict brand guidelines, editorial accuracy, and technical limitations of broadcast.

• Managing Stakeholder Expectations: Effectively translating diverse creative visions from producers and executives into final graphics.

Learning & Development Opportunities:

• Advanced Software Training: Access to workshops and courses for mastering new features in After Effects, Cinema 4D, Viz Artist, or emerging design tools.

• Broadcast Graphics Conferences: Opportunities to attend industry events to learn about the latest trends and network with peers.

• Mentorship: Learning from experienced senior designers and creative directors within the organization.

• Exposure to Live Broadcast: Gaining invaluable experience in the high-stakes environment of live television production.

📝 Enhancement Note: This section identifies potential challenges specific to a broadcast graphics role and outlines the learning and development avenues available, providing a realistic outlook for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating motion graphics for a breaking news segment." (Focus on speed, clarity, and impact.)

• "How would you approach designing a new visual package for a business news program to differentiate it from competitors?" (Focus on concept, brand alignment, and audience targeting.)

• "Walk me through a complex 3D graphic you created for broadcast. What were the technical challenges and how did you overcome them?" (Focus on technical skill, problem-solving, and project management.) Company & Culture Questions:

• "What interests you about working in broadcast news graphics specifically for HKTSERVICE/PCCW?" (Showcase research on their news channels and alignment with their content.)

• "How do you handle constructive criticism or conflicting creative feedback from different stakeholders?" (Demonstrate collaboration and adaptability.)

• "How do you ensure your graphics are not only visually appealing but also effectively communicate information?" (Focus on the functional aspect of design.) Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful broadcast-relevant motion graphics or news design projects.

• Explain Your "Why": For each piece, articulate the creative brief, your design rationale, the software used, and the problem you solved.

• Showcase Viz Artist (if applicable): Clearly label any work done with or for Viz Artist, explaining its role in the broadcast workflow.

• Keep it Concise: Be prepared to present key pieces efficiently, focusing on the most relevant aspects for a broadcast news environment.

• Be Ready for Technical Questions: Anticipate questions about file formats, rendering times, and integration challenges.

📝 Enhancement Note: This section provides targeted interview preparation advice, including example questions and portfolio presentation strategies tailored to the Senior Graphic Designer role in broadcast news.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the PCCW job portal.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience in motion graphics, broadcast design, and proficiency with Adobe Creative Suite, Cinema 4D, and especially Viz Artist. Highlight any experience with news or live production environments.

• Resume Optimization: Ensure your resume clearly articulates your 8+ years of relevant experience, emphasizing achievements in concept development, production management, and your ability to work under tight deadlines. Use keywords found in the job description.

• Prepare for Technical Discussion: Be ready to discuss your design process, software expertise, and specific examples of your work during interviews. Practice articulating your creative choices and problem-solving skills.

• Research the Company: Familiarize yourself with Now News and Business News channels to understand their current visual style and identify areas where your skills can add value. Understand PCCW's broader media presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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