Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: HelloKindred

Location: Mexico City, CDMX, Mexico

Job Type: Contract

Category: Creative Operations / Marketing Design

Date Posted: August 19, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive innovative B2B marketing campaigns through expert graphic and motion design.

• Develop compelling static and animated visual content for paid ads, digital media, and campaign collateral.

• Collaborate with marketing and strategy teams to conceptualize and execute bold, differentiated creative ideas.

• Ensure adherence to brand guidelines while pushing creative boundaries for brand evolution.

• Manage workflow independently in a remote, contract-based role, contributing as an extension of the client's team.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a contract framework, focusing on B2B marketing for a workforce solutions client. The emphasis on independent work, creative concepting, and both static and motion design suggests a need for a highly experienced and self-sufficient designer. The role operates within a remote, contract capacity, requiring strong time management and communication skills.

📈 Primary Responsibilities

• Design and produce high-impact creative assets for B2B marketing campaigns, including paid advertisements, website banners, social media graphics, and campaign collateral.

• Create both static visual designs and dynamic motion graphics/animations (e.g., animated GIFs, short video clips) for digital platforms, aiming for a 50/50 split between static and motion content.

• Actively participate in creative concepting sessions with the marketing team, contributing innovative ideas that align with campaign objectives and brand strategy.

• Challenge and refine creative briefs, thinking critically to develop unique and effective design solutions that stand out in the B2B landscape.

• Uphold and evolve brand identity by adhering to established brand guidelines while introducing fresh, contemporary design elements.

• Conduct weekly sync-ups with the client's team manager to ensure seamless workflow, alignment with strategic goals, and timely delivery of all creative assets.

• Proactively communicate progress, potential roadblocks, and creative insights to the client team throughout the contract period.

📝 Enhancement Note: The responsibilities highlight a dual focus on static and motion design, with a significant portion dedicated to B2B marketing campaigns and demand generation. The expectation to "challenge briefs constructively" and "think outside the box" indicates a need for a designer who can not only execute but also strategically contribute to the creative direction.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior roles. Demonstrated equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of professional graphic design experience, with a strong emphasis on B2B marketing and campaign development.

Required Skills:

• Proven track record in B2B graphic design, evidenced by a robust portfolio.

• Expertise in creating engaging content for demand generation campaigns, including paid ads and digital assets.

• Advanced proficiency in motion design and animation techniques, particularly for social media applications.

• Demonstrated ability to work independently and manage multiple projects and deadlines effectively in a remote setting.

• Strong creative concepting skills with a proactive approach to problem-solving and idea generation.

• Familiarity with brand guideline adherence and evolution strategies.

• Excellent communication and collaboration skills for remote team interaction. Preferred Skills:

• Experience with Asana for project management and task tracking.

• Proficiency in Microsoft Teams for communication and collaboration.

• Familiarity with HubSpot for marketing campaign integration and analytics.

• Expertise in Canva Pro for quick design iterations and template creation.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects).

📝 Enhancement Note: The "5-10 years" experience level, coupled with the need for independent work and creative challenge, suggests the client is looking for a seasoned professional capable of leading design efforts within their campaigns. The explicit mention of specific tools like Asana, Teams, HubSpot, and Canva Pro indicates a need for practical, hands-on experience with these platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-10 years of professional graphic design work.

• Specific sections dedicated to B2B marketing campaigns, highlighting demand generation initiatives and paid ad creative.

• A distinct showcase of motion design and animation work, including examples of animated GIFs and social media animations.

• Case studies demonstrating creative concepting process, problem-solving approaches, and successful campaign outcomes.

• Examples of work adhering to brand guidelines, alongside projects where brand evolution was a key objective. Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, including concept development, revisions, and final production.

• Documentation or examples of how you manage workflow, prioritize tasks, and communicate progress in a remote environment.

• Demonstrations of how you integrate feedback and collaborate with marketing strategists and copywriters.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates must clearly demonstrate expertise in both static and motion design within a B2B context. The ability to showcase the process behind their creative output, not just the final product, will be key to demonstrating strategic thinking and effective collaboration.

💵 Compensation & Benefits

Salary Range: $15 - $18 USD per hour.

This rate reflects a contract position with anticipated hours of up to 30 per week, with initial weeks requiring fewer hours. The range is based on the "Senior" title, the required skillset in both static and motion design, and the contract nature of the role. Given the location in Mexico City, this hourly rate is competitive for remote contract work for international clients.

Benefits:

• Contract length of 3-6 months with potential for extension, offering project stability and opportunity.

• Flexible working hours, allowing up to 30 hours per week with initial lower hour requirements.

• Opportunity to work with a leader in world-class workforce solutions.

• Remote work setup, providing flexibility and work-life balance.

• Access to client communication channels (client email address provided).

Working Hours: Up to 30 hours per week, with flexibility. Initial weeks may require 7-10 hours, increasing to typically 20-30 hours per week. The role requires flexibility for participation in global client sync-ups and meetings during varying times of the day, with no set days for calls, but availability to answer questions throughout the day.

📝 Enhancement Note: The salary range is explicitly stated as hourly. The benefits are typical for contract roles, emphasizing flexibility and project duration. The crucial aspect is the "flexible to participate in global client sync up" requirement, which means candidates must be prepared for non-standard working hours to accommodate time zone differences.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Talent Solutions, with a focus on Marketing, Creative, and Technology roles. HelloKindred aims to disrupt traditional employment barriers by connecting talent to flexible opportunities. The client is a leader in workforce solutions.

Company Size: HelloKindred is a staffing specialist, implying a dynamic, agency-like environment. The client they serve is described as a "leader in world-class workforce solutions," suggesting a larger, established organization.

Founded: HelloKindred's founding date is not specified, but their vision suggests a modern, forward-thinking approach to talent acquisition. The client's founding date is also not specified, but their leadership position implies significant operational history.

Team Structure:

• The Senior Graphic Designer will work as an extension of the client's marketing team, reporting to a team manager.

• Collaboration will be primarily with a strategy copywriter and other marketing team members.

• The role requires independent contribution but also participation in weekly sync-ups and ad-hoc communications. Methodology:

• The client emphasizes B2B marketing campaigns and demand generation, utilizing paid ads, digital media, and campaign collateral.

• Creative concepting is a core part of the process, encouraging bold and standout ideas.

• Brand guideline adherence and evolution are key.

• Workflow management is facilitated through tools like Asana and Teams.

Company Website: https://www.hellokindred.com/

📝 Enhancement Note: HelloKindred acts as a bridge between talent and companies. The culture likely emphasizes agility, client-centricity, and a proactive approach to talent placement. The client's culture will involve robust B2B marketing strategies, requiring a designer who can contribute strategically and creatively to achieve business objectives.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focused on specialized design execution and creative input. It sits within the broader "Creative Operations" or "Marketing Design" function, contributing directly to Go-To-Market (GTM) efforts through visual asset creation.

Reporting Structure: The Senior Graphic Designer will report to a Team Manager within the client's organization, likely within the marketing department. They will also collaborate closely with a strategy copywriter and other marketing professionals.

Operations Impact: The role's impact is directly tied to the effectiveness of B2B marketing campaigns. High-quality, innovative design assets are crucial for capturing attention, driving engagement, generating leads, and ultimately contributing to the client's revenue generation and market position.

Growth Opportunities:

• Contract Extension & Project Variety: Successful performance can lead to contract extensions and opportunities to work on a wider range of projects or campaigns for the client.

• Skill Development: Exposure to different B2B marketing strategies and creative challenges can enhance skills in campaign design, motion graphics, and strategic concepting.

• Portfolio Enhancement: The projects undertaken will significantly strengthen the designer's professional portfolio, showcasing impactful B2B marketing work.

• Networking: Opportunities to build professional relationships with marketing professionals at a leading workforce solutions company.

📝 Enhancement Note: While this is a contract role, demonstrating strong performance and strategic thinking can lead to further opportunities with the client or through HelloKindred. The growth is primarily in project complexity, skill refinement, and portfolio building rather than a traditional hierarchical promotion.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office requirement.

Office Location(s): Mexico City, CDMX, Mexico. While the role is remote, candidates must be legally authorized to live and work in Mexico.

Workspace Context:

• Independent Work Environment: Candidates must have a dedicated, professional workspace conducive to focused design work and remote collaboration.

• Technology: Access to personal technology is required, with the understanding that a client email address will be provided for all communications. This implies a need for reliable internet access and personal computing resources.

• Team Interaction: While remote, the role involves active participation in weekly sync-ups and ongoing communication via tools like Microsoft Teams, fostering a collaborative, albeit virtual, team environment.

Work Schedule: Flexible, up to 30 hours per week, with initial lower hour requirements. The critical factor is the availability for participation in global client sync-ups and meetings during varying times of the day, requiring adaptability to different time zones.

📝 Enhancement Note: The remote nature combined with the need for flexible availability across time zones is a key characteristic of this work environment. Candidates must be self-disciplined and equipped to work autonomously while remaining connected and responsive to the client's needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess suitability for the role, focusing on B2B design experience and motion graphics capabilities.

• Portfolio Presentation/Review: Candidates will likely be asked to walk through their portfolio, highlighting relevant B2B campaign work, motion design examples, and their creative process. Be prepared to discuss specific projects, their role, challenges, and outcomes.

• Skills/Concepting Assessment: A potential short design exercise or discussion around hypothetical creative briefs to gauge problem-solving abilities and creative thinking.

• Team/Manager Sync-up: A meeting with the hiring manager or a member of the client's marketing team to discuss workflow, collaboration style, and cultural fit.

Portfolio Review Tips:

• Curate for B2B: Select projects that specifically showcase your experience in B2B marketing, demand generation, and paid advertising.

• Highlight Motion: Dedicate a clear section to your motion design and animation work. Showcase variety in style and application (e.g., social media, web banners).

• Process Over Product: For key projects, briefly explain your thought process, how you approached the brief, challenges you overcame, and the results achieved. Quantify impact where possible.

• Brand Adherence & Evolution: Include examples that demonstrate your ability to work within strict brand guidelines and also your capacity for creative innovation.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your strongest work relevant to this role.

Challenge Preparation:

• Understand B2B: Familiarize yourself with current trends and best practices in B2B marketing design. Think about what makes B2B creative effective and differentiated.

• Motion Graphics Workflow: Be ready to discuss your process for creating animated assets, including software, techniques, and considerations for different platforms.

• Remote Collaboration: Prepare to discuss how you manage communication, feedback, and project timelines when working remotely and across different time zones.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-focused nature of this role. Candidates should be prepared to demonstrate their skills and process in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics.

  • Photoshop: For image editing, manipulation, and static graphic creation.
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • After Effects: Crucial for motion design, animation, and creating dynamic visual content.

• Canva Pro: For efficient creation of digital assets, social media graphics, and potentially rapid prototyping.

• Asana: For project management, task tracking, and workflow organization.

• Microsoft Teams: For communication, collaboration, and virtual meetings.

• HubSpot: Familiarity is preferred, suggesting potential integration with marketing automation and CRM activities.

Analytics & Reporting: While not explicitly listed as a primary tool for the designer, understanding how design impacts campaign performance (e.g., click-through rates on ads) is beneficial. Familiarity with how design assets are tracked within HubSpot or other analytics platforms would be advantageous.

CRM & Automation: Familiarity with HubSpot is listed as preferred, indicating the client uses it for marketing automation. The designer's role would be to create assets that integrate seamlessly into HubSpot-powered campaigns.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, particularly After Effects for motion graphics, is non-negotiable. Experience with project management (Asana) and communication tools (Teams) is also critical for remote collaboration. Familiarity with HubSpot suggests an understanding of how design contributes to broader marketing automation efforts.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries and developing unique, standout ideas in B2B marketing.

• Proactivity & Independence: The expectation to work autonomously, take initiative, and challenge briefs constructively.

• Collaboration & Communication: Maintaining open lines of communication and actively participating in team sync-ups and discussions, even in a remote setting.

• Efficiency & Adaptability: Managing flexible hours and workflows effectively to meet project demands and evolving client needs.

• Quality & Brand Integrity: Upholding high design standards and ensuring all creative output aligns with brand guidelines while contributing to its evolution.

Collaboration Style:

• Remote-First: All collaboration occurs virtually, relying on digital tools for communication and project management.

• Cross-Functional: Working closely with marketing strategists and copywriters to integrate visual and written content seamlessly.

• Feedback-Driven: Openness to constructive feedback on creative work and a willingness to iterate based on input.

• Goal-Oriented: Focused on delivering high-quality assets that contribute to specific B2B marketing campaign objectives and business outcomes.

📝 Enhancement Note: The company culture values independent, proactive creative professionals who can collaborate effectively in a remote environment. The emphasis on "challenging briefs" suggests a culture that appreciates strategic input from its creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Static and Motion: Effectively managing the demands of creating both static and motion graphics, ensuring quality and efficiency for both.

• Remote Collaboration Across Time Zones: Adapting to varying meeting times and ensuring consistent communication and responsiveness despite geographical distance.

• Independent Workflow Management: Maintaining high productivity and self-discipline to meet deadlines and deliver exceptional work without constant supervision.

• Pushing Creative Boundaries in B2B: Developing fresh, innovative concepts within the often-constrained landscape of B2B marketing, ensuring creative output is both compliant and impactful.

• Adapting to Evolving Briefs: Flexibility to adjust designs and concepts as campaign strategies or client feedback evolve.

Learning & Development Opportunities:

• Advanced Motion Graphics Techniques: Deepen expertise in animation and motion design through practical application on diverse campaigns.

• B2B Marketing Strategy Insights: Gain a better understanding of how design supports specific B2B marketing goals like demand generation and lead nurturing.

• Tool Proficiency: Enhance skills in Asana, Teams, and HubSpot through daily usage.

• Client Relationship Management: Develop skills in managing client expectations and communication in a remote contract setting.

📝 Enhancement Note: The primary challenges revolve around the dual nature of the design work, remote collaboration complexities, and the need for strategic creativity within the B2B context. Growth opportunities are centered on practical skill enhancement and strategic understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a B2B marketing campaign concept from initial brief to final asset delivery, including how you incorporate both static and motion elements."

• "How do you approach challenging a creative brief while ensuring you still meet the client's strategic objectives and brand guidelines?"

• "Can you walk us through a project where you had to balance strict brand adherence with the need to create fresh, innovative visual content?"

• "Describe your experience working with a copywriter or marketing strategist. How do you ensure visual and written elements are cohesive?" Company & Culture Questions:

• "What interests you about working with HelloKindred and our client in the workforce solutions industry?"

• "How do you maintain productivity and communication when working remotely and managing flexible hours?"

• "Describe a time you had to adapt your design approach based on feedback from a client or manager."

• "How do you stay updated on design trends, particularly in B2B marketing and motion graphics?" Portfolio Presentation Strategy:

• Lead with B2B Impact: Begin by showcasing your strongest B2B campaign examples.

• Showcase Motion Expertise: Dedicate specific slides or sections to your animation and motion graphics work.

• Explain Your "Why": For each project, briefly explain the objective, your role, your creative process, and the outcome. Use storytelling to highlight challenges and solutions.

• Demonstrate Tool Proficiency: Mention how you utilized specific tools (Adobe Creative Suite, Asana, etc.) to achieve project goals.

• Be Ready for Q&A: Anticipate questions about your design choices, technical execution, and collaborative approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and professional maturity in remote work. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Curate Your Portfolio: Select and organize your best B2B marketing design and motion graphics projects. Ensure clear labeling of your contributions, the client/industry, and the project's goals and outcomes.

• Tailor Your Resume: Highlight your experience with B2B campaigns, demand generation, paid ads, motion design, and the specific software mentioned (Adobe Creative Suite, Asana, HubSpot, Canva Pro). Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, demonstrating your creative process, and articulating the impact of your work. Be ready to discuss your approach to collaboration and remote work.

• Research HelloKindred: Understand their mission and how they connect talent with companies. Also, gain a basic understanding of the workforce solutions industry to better grasp the client's context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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