Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Greenleaf Hospitality Group Location: Myrtle Beach, South Carolina, United States Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: May 20, 2026 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the conceptualization and execution of high-quality graphic design projects across diverse platforms, ensuring robust brand representation.
• Provide leadership and mentorship to junior designers and interns, fostering skill development and elevating team performance.
• Collaborate closely with cross-functional teams to translate business objectives into impactful visual communications and campaign assets.
• Maintain strict adherence to brand guidelines and standards, ensuring visual consistency across all marketing materials and digital touchpoints.
• Drive creative innovation by staying abreast of emerging design trends, techniques, and tools to continuously enhance design output.

📝 Enhancement Note: The role of Senior Graphic Designer at Greenleaf Hospitality Group is positioned as a leadership-driven creative role, requiring not only strong design execution but also the ability to mentor and guide junior talent. This suggests a need for candidates with proven experience in leading creative initiatives and a comprehensive understanding of brand strategy within the hospitality sector. The emphasis on "cohesive brand representation" and "delivering impactful designs that align with business goals" indicates a strategic approach to design, moving beyond purely aesthetic considerations to focus on business outcomes.

📈 Primary Responsibilities

• Conceptualize and develop visually compelling designs for a wide array of marketing collateral, including brand identity elements such as logos and comprehensive brand standards.
• Create engaging digital assets for various online channels, including social media graphics, website banners, email templates, and digital advertisements.
• Design print materials such as brochures, flyers, advertisements, and internal communications, ensuring high-quality production values.
• Develop presentations and mood boards that effectively communicate design concepts and strategic direction to stakeholders.
• Ensure consistent application of brand guidelines across all design deliverables, maintaining brand integrity and recognition.
• Proactively research and implement emerging design trends, software functionalities, and industry best practices to enhance creative output and efficiency.
• Mentor and provide constructive feedback to junior graphic designers and interns, fostering their professional growth and ensuring adherence to design quality standards.
• Collaborate effectively with marketing, sales, and other internal departments to gather project requirements and deliver design solutions that meet specific business objectives.
• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines in a dynamic, fast-paced environment.
• Review and approve design work from junior team members, ensuring it meets quality, brand, and strategic requirements.

📝 Enhancement Note: The responsibilities indicate a blend of hands-on design work and creative leadership. The mention of "logo and establishing brand standards" suggests a role in shaping or reinforcing the company's visual identity. The requirement to "stay updated with emerging design trends" highlights the need for a proactive and forward-thinking designer. The emphasis on mentorship implies a senior-level expectation for guiding less experienced designers.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a closely related field. Equivalent professional experience may be considered in lieu of a degree.

Experience: A minimum of 5-10 years of progressive experience in graphic design, with a significant portion in a senior or lead capacity. A robust portfolio is mandatory, showcasing a diverse range of successful design projects across both digital and print mediums, demonstrating expertise in branding, marketing collateral, and visual identity development.

Required Skills:

• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Deep understanding and application of core design principles: typography, color theory, composition, layout, and visual hierarchy.
• Proven ability to conceptualize and develop strong brand identities, including logo design and comprehensive brand style guides.
• Experience in creating a variety of digital assets for web, social media, and email marketing campaigns.
• Skilled in designing print collateral, ensuring readiness for professional production.
• Excellent leadership, mentoring, and team collaboration skills, with a demonstrated ability to guide and inspire junior designers.
• Strong project management capabilities, including the ability to manage multiple projects, prioritize tasks, and meet strict deadlines.
• Exceptional attention to detail, ensuring accuracy and quality in all deliverables.
• Outstanding communication skills, both written and verbal, to effectively articulate design concepts and collaborate with stakeholders.

Preferred Skills:

• Experience in the hospitality industry or a related service-oriented sector.
• Familiarity with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
• Knowledge of UX/UI principles for digital design.
• Experience with project management or workflow tools (e.g., Asana, Trello, Wrike).
• Understanding of marketing principles and how design contributes to campaign success.

📝 Enhancement Note: The specific mention of "Canva" alongside Adobe Creative Suite suggests a need for versatility, accommodating both professional-grade design and potentially faster, more accessible creation for certain internal needs. The emphasis on a "strong portfolio showcasing a variety of design projects" is critical for evaluating candidates, and applicants should prepare to highlight projects demonstrating leadership and brand development. The "5-10 years" experience level clearly defines this as a senior position with significant responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 8-10 diverse projects, with at least 3-4 demonstrating leadership in design initiatives or brand development.
• Projects should clearly illustrate expertise in logo design, brand identity systems, marketing collateral (digital and print), and digital asset creation.
• Include case studies or detailed project descriptions that explain the design brief, your role, the problem addressed, the creative process, and the measurable impact or outcome of your design solutions.
• Demonstrate proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Canva.
• Highlight examples of work that required adherence to strict brand guidelines and successful collaboration with cross-functional teams.

Process Documentation:

• Candidates are expected to articulate their design process, from initial concept and ideation through to final execution and delivery.
• Be prepared to discuss how you approach briefing, research, mood boarding, wireframing (for digital assets), and iteration.
• Demonstrate an understanding of workflow management and how you ensure quality control and brand consistency throughout the design lifecycle.
• Be ready to explain how you manage feedback from stakeholders and incorporate it effectively into your designs.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just design skill but strategic thinking, problem-solving capabilities, and leadership potential. The requirement for "measurable impact or outcome" is key to showcasing the business value of their design work, aligning with GTM and revenue operations principles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in the Myrtle Beach, South Carolina area, the estimated annual salary range is $70,000 - $95,000. This range accounts for the required expertise, leadership responsibilities, and the cost of living in the region.

Benefits:

• Medical, Dental, and Vision Insurance (for Full-Time employees)
• 401K retirement plan with a 100% company match up to 3% of salary (for Full-Time employees)
• Parental Leave Program (for Full-Time employees)
• Robust Employee Assistance Program (EAP) offering a wide range of services, including up to 7 free counseling sessions annually.
• Health and Wellness Reimbursement: Up to $600 annually for approved items such as massages, gym memberships, and athletic footwear.
• Shift Meal: Provided daily for employees working a shift.
• Employee Discount: 10% discount on all Greenleaf Hospitality Group outlets.
• Discounted Hotel Rates: Special rates at Choice Hotels Worldwide.

Working Hours: Standard full-time work schedule, typically 40 hours per week. While a structured schedule is expected, there may be flexibility required to meet project deadlines, particularly during peak periods or for urgent design needs.

📝 Enhancement Note: The salary estimate is derived from current market data for senior graphic design roles in similar geographic and industry contexts. Benefits are comprehensive and designed to support employee well-being and financial security, reflecting a commitment to employee retention, especially for full-time staff. The mention of "shift meal" and outlet discounts points to the direct benefits of working within a hospitality group.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality. Greenleaf Hospitality Group operates within the dynamic and customer-centric hospitality sector, managing hotels and related outlets. This industry requires a strong emphasis on brand experience, guest satisfaction, and consistent service delivery, all of which are heavily influenced by visual branding and marketing efforts.

Company Size: The company's presence across multiple hotels and outlets suggests a medium-to-large organizational structure, offering opportunities for broad impact and cross-functional collaboration. This size typically allows for structured career paths while maintaining a degree of agility.

Founded: While the exact founding date isn't specified, Greenleaf Hospitality Group is recognized as one of the "Nation's 101 Best and Brightest Companies to Work For." This designation highlights a commitment to employee well-being, engagement, and a positive work environment, which is essential for creative teams.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader marketing or creative department. This team may include other designers, marketing specialists, content creators, and communications professionals.
• Reporting structure will likely be to a Marketing Director, Creative Director, or a similar leadership role.
• Cross-functional collaboration is expected with hotel management, sales teams, operations, and potentially external agencies or vendors.

Methodology:

• Design decisions are expected to be data-informed and aligned with business objectives, emphasizing a strategic approach to visual communication.
• Workflow planning will be crucial, involving project intake, concept development, stakeholder feedback, revisions, and final delivery.
• Automation and efficiency practices may be encouraged where applicable, such as template creation or streamlined asset delivery.

Company Website: [Link to Greenleaf Hospitality Group website, e.g., greenleafhospitalitygroup.com - Note: This URL was not provided in the input data and should be inserted if available.]

📝 Enhancement Note: The company's recognition as a "Best and Brightest Company" is a significant indicator of a positive and employee-focused culture. For a creative role, this suggests an environment where design is valued and where employees are encouraged to contribute their best work within a supportive framework. The hospitality context means design must be both aesthetically pleasing and functional for guest engagement and operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as a Senior Graphic Designer, representing a mid-to-senior level position within the creative field. It requires a high degree of autonomy, creative leadership, and the ability to mentor junior staff. This level signifies a transition from individual contribution to guiding creative strategy and team development.

Reporting Structure: The Senior Graphic Designer will typically report to a Marketing Director, Creative Director, or a similar senior marketing leader. This reporting line provides exposure to strategic marketing planning and allows for direct input into higher-level creative decision-making.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and guest experience. Through visually compelling designs for collateral, digital assets, and branding, this role contributes significantly to customer acquisition, engagement, and the overall success of Greenleaf Hospitality Group's properties and outlets. The ability to create impactful visuals is crucial for driving revenue and enhancing brand loyalty in the competitive hospitality market.

Growth Opportunities:

• Creative Leadership: Potential to advance into a Creative Director or Art Director role, overseeing larger creative teams and broader strategic initiatives.
• Specialization: Opportunity to deepen expertise in specific areas such as brand strategy, digital design, or hospitality branding through specialized projects and training.
• Skill Development: Access to ongoing training and professional development, including workshops, conferences, and online courses, to stay current with design trends and technologies.
• Cross-functional Experience: Gaining broader experience by collaborating on diverse projects across different hotel properties and hospitality ventures within the group.

📝 Enhancement Note: The growth trajectory for a Senior Graphic Designer in a hospitality group like this is often tied to leadership and strategic creative input. The "Best and Brightest" recognition suggests a company that invests in its employees' development, making this a promising environment for career advancement.

🌐 Work Environment

Office Type: The role is based on-site at the Radisson Plaza Hotel, indicating a dynamic, customer-facing environment. This setting provides direct exposure to the hospitality industry's operations and guest interactions, which can be a source of creative inspiration.

Office Location(s): Radisson Plaza Hotel, Myrtle Beach, South Carolina. This location offers a specific operational base within a popular tourist destination.

Workspace Context:

• The workspace is likely integrated within the hotel's administrative or marketing offices, fostering close collaboration with hotel management and operational staff.
• Access to standard office technology and design software is expected. The environment may be busy, requiring adaptability and the ability to focus amidst activity.
• Opportunities for interaction with various hotel departments and potentially guests will be present, offering a unique perspective on brand application.

Work Schedule: A standard 40-hour work week is typical, primarily during business hours. However, the nature of the hospitality industry and creative roles may necessitate occasional flexibility to meet critical project deadlines or respond to urgent design requests, particularly for events or promotional campaigns.

📝 Enhancement Note: Working on-site within a hotel provides a unique advantage for a hospitality designer, allowing for direct observation of brand implementation and guest experience. This immersion can lead to more relevant and impactful design solutions compared to a remote or detached setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.
• Portfolio Presentation: A dedicated session where you present your portfolio, discussing key projects, your creative process, and how you've achieved business objectives through design. Be prepared to articulate your role in each project and the outcomes.
• Skills Assessment/Design Challenge: You may be given a practical design exercise or a case study to assess your problem-solving skills, creativity, and ability to work within specific constraints (e.g., brand guidelines, tight timelines).
• Behavioral & Situational Interviews: Questions designed to evaluate leadership qualities, mentoring experience, collaboration skills, and how you handle pressure and feedback.
• Final Interview: Often with senior leadership (e.g., Director of Marketing, General Manager) to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that is most relevant to hospitality and brand development. Aim for 5-7 strong case studies rather than a large volume of disparate pieces.
• Tell a Story: For each project, clearly articulate the challenge, your strategy, your process, and the results. Use visuals effectively to illustrate your points.
• Highlight Leadership: For senior roles, emphasize projects where you led initiatives, mentored others, or significantly influenced brand direction.
• Demonstrate Versatility: Include examples of both digital and print design, as well as logo and branding work.
• Be Prepared to Discuss: Know the details of each project inside and out, including your specific contributions and decision-making rationale.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, thoroughly read and understand the requirements, target audience, and objectives.
• Time Management: Allocate your time wisely between ideation, execution, and refinement.
• Brand Consistency: If working with existing brand guidelines, ensure your submission adheres strictly to them.
• Presentation Clarity: Be ready to present your solution concisely, explaining your rationale and design choices.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to not only showcase their creative talent but also their strategic thinking and ability to deliver tangible business value through design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logo design, illustration), and InDesign (layout design for print and digital collateral).
• Canva: Familiarity and proficiency for rapid design creation, template utilization, and potentially empowering non-designers with branded assets.
• Presentation Software: Proficiency in tools like PowerPoint, Google Slides, or Keynote for creating internal presentations and proposals.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics (e.g., website traffic, social media engagement, conversion rates) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) may be advantageous for understanding digital asset performance.

CRM & Automation:

• Understanding of how design assets integrate with CRM and marketing automation platforms (e.g., email marketing tools) is a plus, ensuring visual consistency across automated campaigns.

Project Management & Collaboration:

• Experience with project management tools such as Asana, Trello, Wrike, or Monday.com for task tracking and workflow management.
• Familiarity with collaboration platforms like Slack or Microsoft Teams for team communication.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Canva indicates a need for a designer who can handle high-fidelity professional design work while also being adaptable to more agile, template-driven design processes common in larger organizations.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished design work that reflects positively on the Greenleaf Hospitality Group brand.
• Brand Integrity: Upholding and championing the company's brand standards across all visual communications to ensure consistency and strengthen brand recognition.
• Collaboration & Teamwork: Fostering a supportive and communicative environment where ideas are shared freely, and team members work together effectively to achieve common goals.
• Creativity & Innovation: Encouraging a culture of creative exploration, embracing new ideas and trends to keep the brand fresh and engaging.
• Guest-Centricity: Understanding that design ultimately serves to enhance the guest experience and support the success of the hospitality operations.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, hotel management, and operations teams to understand needs and deliver aligned design solutions.
• Feedback-Driven: Open to constructive criticism and iterative feedback, using it as an opportunity to refine designs and improve outcomes.
• Knowledge Sharing: Willingness to share design expertise, mentor junior colleagues, and contribute to a collective learning environment within the creative team.

📝 Enhancement Note: The values emphasize a blend of creative excellence and business acumen, crucial for a role within a hospitality group. The focus on "guest-centricity" is particularly important, highlighting that design decisions should always consider the end-user experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and meet specific business objectives.
• Managing Multiple Stakeholder Demands: Navigating diverse feedback and priorities from various departments and hotel properties to deliver universally accepted design solutions.
• Pace of Hospitality Marketing: Keeping up with the fast-paced nature of the hospitality industry, which often requires rapid turnaround times for promotional materials and campaign assets.
• Mentoring Junior Talent: Developing effective strategies to guide and develop less experienced designers, ensuring their work meets senior-level quality standards.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insights into the hospitality industry's marketing and branding strategies through direct involvement with hotel operations and campaigns.
• Advanced Design Techniques: Opportunities to learn and apply new design software features, emerging visual trends, and advanced creative methodologies.
• Leadership Skills Development: Enhancing mentoring, communication, and project management skills through hands-on experience and potential leadership training.
• Portfolio Enhancement: Working on diverse projects that will significantly enrich the designer's professional portfolio and showcase a broad range of capabilities.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only creatively skilled but also possesses strong interpersonal and project management abilities. The growth opportunities are well-aligned with advancing a career in creative leadership within the hospitality sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. How did you achieve a successful outcome?" (Assesses adaptability and brand adherence.)
• "How do you approach mentoring junior designers? Can you provide an example of how you helped a team member improve their skills?" (Evaluates leadership and coaching abilities.)
• "Walk us through your process for developing a new brand identity or logo for a client." (Tests conceptualization and strategic design thinking.)
• "How do you prioritize design tasks when faced with multiple urgent requests from different stakeholders?" (Assesses project management and prioritization skills.)

Company & Culture Questions:

• "What do you know about Greenleaf Hospitality Group and the hospitality industry? What excites you about working in this sector?" (Gauges research and genuine interest.)
• "How do you ensure your designs contribute to the overall business goals and guest experience?" (Links design to business impact.)
• "Describe your ideal team environment. How do you contribute to a positive and collaborative culture?" (Assesses cultural fit and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your strategic approach, your creative process, and the measurable results or impact.
• Quantify Success: Where possible, use data (e.g., increased engagement, improved conversion rates, positive brand feedback) to demonstrate the effectiveness of your design work.
• Highlight Leadership: Explicitly point out instances where you led initiatives, mentored junior designers, or influenced strategic creative decisions.
• Be Ready for Q&A: Anticipate questions about your design choices, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, leadership potential, and an understanding of how design serves business objectives, particularly within the hospitality context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Greenleaf Hospitality Group careers portal.
• Curate Your Portfolio: Select your strongest projects that best represent your skills in branding, marketing collateral, digital assets, and leadership. Tailor your portfolio to highlight hospitality-relevant work if possible.
• Optimize Your Resume: Ensure your resume clearly outlines your years of experience, key responsibilities, proficiency in design software (Adobe Creative Suite, Canva), and any leadership or mentoring experience. Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your design process, creative rationale, and project outcomes clearly and concisely, especially for your portfolio presentation.
• Research Greenleaf Hospitality Group: Understand their brands, properties, and overall mission. Consider how your design skills can contribute to their success in the hospitality market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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