Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Gameloft

Location: Brisbane, Queensland, Australia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-20

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for game marketing and user acquisition campaigns within a global gaming studio.

• Drive artistic excellence and maintain brand consistency across diverse game IPs, marketing channels, and platforms.

• Contribute to innovative creative strategies and elevate the visual quality of marketing materials for a wide range of Gameloft titles.

• Collaborate with cross-functional teams, including Marketing, User Acquisition, Legal, and Licensing, to ensure seamless project execution and brand adherence.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within Gameloft's Creative Agency, reporting to the Creative Agency Lead. The focus is heavily on marketing and user acquisition for video games, requiring a blend of creative production, brand guardianship, and collaborative teamwork. The "Hybrid" work model indicates a need for flexibility and on-site presence.

📈 Primary Responsibilities

• Conceptualize and produce compelling visual assets, including key art, promotional materials, app store visuals, social media content, user acquisition ads, and branding elements.

• Apply expert knowledge of composition, typography, color theory, illustration, retouching, and visual effects to create impactful and engaging graphics.

• Adapt creative assets to suit various platforms and channels such as Steam, PlayStation, Nintendo, Xbox, Facebook, Google Ads, TikTok, and YouTube.

• Ensure all creative work strictly adheres to brand, artistic, Intellectual Property (IP), and licensing guidelines across all campaigns and platforms.

• Maintain meticulously organized source files, templates, and final assets to facilitate efficient updates, revisions, and future reuse.

• Act as a creative reference point for the team, sharing expertise, providing constructive feedback, and contributing to the overall artistic quality and consistency of marketing deliverables.

• Proactively research and integrate emerging trends in gaming, design, digital marketing, AI-assisted workflows, and new creative tools.

• Manage multiple projects simultaneously in a fast-paced environment, ensuring timely delivery and effective workload management.

📝 Enhancement Note: The responsibilities emphasize end-to-end creative production and ownership, from concept to delivery. The role requires not just execution but also strategic thinking about how visuals support campaign objectives and brand identity. The inclusion of "AI-assisted workflows" and "emerging creative tools" points to a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual communication principles is paramount. Formal education in Graphic Design, Visual Arts, Digital Media, or a related field is beneficial.

Experience: A minimum of 5 years of professional experience in Graphic Design, Visual Communication, or a closely related creative discipline, with a preference for candidates with experience in the video game, entertainment, advertising, or digital marketing sectors.

Required Skills:

• Demonstrated expertise in graphic design principles, including composition, typography, color theory, and visual hierarchy.

• Proficiency in Adobe Creative Cloud suite, with expert-level skills in Adobe Photoshop, Illustrator, and InDesign.

• Proven ability to manage the entire creative process from concept development through to final asset delivery, working independently.

• Exceptional communication skills in English, both written and verbal, for effective collaboration and feedback integration.

• Strong ability to interpret and translate business objectives and creative briefs into compelling visual solutions, even with ambiguous requirements.

• A keen eye for detail, artistic sensibility, and a passion for continuous innovation and exploration of new creative techniques.

• Demonstrated ability to manage multiple projects and deadlines effectively in a dynamic, fast-paced work environment.

• Willingness and aptitude to learn new creative tools, workflows, and AI-assisted production techniques. Preferred Skills:

• A demonstrable passion for and experience within the video game industry.

• Experience in creating a variety of marketing assets, including key art, branding materials, and user acquisition creatives.

• Proficiency in motion design tools, particularly Adobe After Effects.

• Familiarity with 3D software such as Blender, Maya, 3ds Max, or Cinema 4D.

• Experience working with game engines like Unity or Unreal Engine.

• Practical experience utilizing AI-assisted creative workflows and image generation tools.

📝 Enhancement Note: The emphasis on an online portfolio is critical. The experience requirement is specific to professional roles, and the preference for gaming/entertainment experience indicates a targeted industry focus. The "Desirable" section highlights a significant advantage for candidates with technical skills beyond traditional graphic design, particularly in motion graphics, 3D, and AI tools, aligning with modern creative production pipelines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio that prominently showcases a diverse range of graphic design work, specifically highlighting projects relevant to game marketing, user acquisition, and branding.

• Case studies or project examples demonstrating the ability to translate ambiguous briefs into concrete visual solutions and meet campaign objectives.

• Visuals that exemplify strong composition, typography, color theory, and overall aesthetic appeal, tailored to different platforms and audiences.

• Work samples that illustrate experience with asset adaptation for various channels (e.g., social media, app stores, digital ads) and adherence to brand/IP guidelines. Process Documentation:

• Examples of how source files, templates, and final assets are organized for efficient workflow management and future reuse.

• Demonstration of the end-to-end creative process, from initial concepting and ideation to final asset delivery and implementation.

• Evidence of adapting creative processes to incorporate new tools, AI assistance, and emerging industry trends.

📝 Enhancement Note: The portfolio is explicitly stated as a mandatory requirement and should be tailored to showcase relevant experience. The emphasis is on demonstrating not just creative output but also the process, organization, and adaptability crucial for a senior role in a fast-paced creative agency.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5-10 years of experience, and location in Brisbane, Australia, the estimated annual salary range is AUD $90,000 - $130,000. This estimate considers industry benchmarks for senior creative roles in the Australian market, the specific demands of the gaming industry, and the cost of living in Brisbane.

Benefits:

• Flexible Work Model: Supports work-life balance with options for hybrid arrangements.

• Subsidised Car Parking: Provides a financial benefit for employees commuting by car.

• Ongoing Learning & Development: Opportunities for skill enhancement and career progression.

• Employee Referral Program: Generous bonuses for referring successful candidates.

• Private Health Insurance: Comprehensive medical coverage.

• Fitness Subsidies: Financial support for health and wellness activities.

• Mental Health & Wellbeing Support: Access to resources and services for employee well-being.

• Paid Parental Leave: Support for new parents.

• Childcare Assistance: Financial aid for childcare expenses.

• Additional Paid Leave: Birthday leave, Christmas shutdown leave, Volunteer leave, Women’s Health leave.

• On-site Amenities: Free coffee, daily snacks, light breakfast, relaxation space with massage chair, rooftop terrace, games room.

• Social Activities: Friday social drinks and game tournaments.

• Company Merchandise: Exclusive Gameloft-branded items.

Working Hours: While the exact daily hours are not specified, a standard full-time role in Australia typically involves 37.5 to 40 hours per week. The hybrid work model suggests flexibility in how these hours are structured, balancing on-site and remote work.

📝 Enhancement Note: The salary estimate is based on typical senior designer compensation in Australia, adjusted for the tech/gaming industry. The extensive list of benefits highlights Gameloft's commitment to employee well-being and work-life balance, which are significant draws for talent in the creative and tech sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Development and Publishing. Gameloft is a global leader in this dynamic and competitive sector, known for developing and distributing a wide range of mobile, console, and PC games.

Company Size: Gameloft is a large global organization. The Brisbane studio alone employs over 130 professionals, positioning it as the largest video game studio in Queensland. Globally, Gameloft is a significant player in the gaming industry, indicating a robust organizational structure and extensive resources.

Founded: Gameloft was founded in 2000. The Brisbane studio specifically opened its doors in 2014. This history suggests a well-established company with deep experience in game development and a growing, successful regional presence.

Team Structure:

• The Creative Agency is a specialized unit within Gameloft, likely composed of designers, artists, and creative leads focused on marketing and promotional content.

• The Senior Graphic Designer reports to the Creative Agency Lead, indicating a clear reporting line within this specialized team.

• Close collaboration is expected with the Marketing and User Acquisition teams, highlighting a cross-functional team dynamic essential for campaign success. Methodology:

• Data-Driven Creativity: While creative freedom is encouraged, assets must align with campaign objectives, suggesting a data-informed approach to visual design and marketing effectiveness.

• Agile Production: The fast-paced environment and need to manage multiple projects point towards agile or iterative production methodologies common in creative agencies and game development.

• Brand Stewardship: A core methodology involves rigorous adherence to brand, IP, and licensing guidelines, ensuring consistency and legal compliance across all creative outputs.

• Continuous Learning: The company emphasizes staying updated with industry trends, including AI-assisted workflows, indicating a commitment to evolving production practices.

Company Website: https://www.gameloft.com/

📝 Enhancement Note: Gameloft's culture is presented as collaborative, creative, and inclusive, with a strong emphasis on employee well-being and growth. The company's significant presence in Queensland and its history in game development signal stability and expertise. The mention of "Bluey's Happy Snaps" and other successful titles showcases their ability to work with diverse IPs and deliver popular games.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise and autonomy beyond junior or mid-level positions. A Senior Graphic Designer is expected to lead projects, mentor junior team members, and contribute significantly to creative strategy and execution. The scope includes working across multiple game titles and diverse marketing needs, requiring a broad skill set and adaptability.

Reporting Structure: The Senior Graphic Designer reports directly to the Creative Agency Lead. This structure allows for focused guidance and mentorship within the creative team while also facilitating clear communication channels to marketing and user acquisition departments.

Operations Impact: The visual assets created by this role directly impact user acquisition rates, player engagement, brand perception, and ultimately, game revenue. High-quality, on-brand visuals are critical for attracting and retaining players in the competitive gaming market. The role's output is a key driver of marketing campaign success.

Growth Opportunities:

• Creative Leadership: Potential to advance into roles like Art Director, Creative Lead, or take on more significant project management responsibilities within the Creative Agency.

• Specialization: Opportunity to deepen expertise in specific areas such as motion design, 3D art, or AI-driven creative workflows, aligning with emerging industry demands.

• Cross-Functional Exposure: Development of a broader understanding of marketing, user acquisition strategies, and game development pipelines through close collaboration.

• Mentorship: Opportunity to mentor junior designers, developing leadership and teaching skills.

📝 Enhancement Note: The "Senior" designation implies expectations of independent problem-solving, creative leadership, and a significant contribution to team output and quality. Growth opportunities are clearly linked to advancing within creative leadership or specializing in high-demand technical/artistic areas within the gaming industry.

🌐 Work Environment

Office Type: Gameloft Brisbane operates a hybrid work model. This suggests a modern office environment designed for collaboration and focused work, with designated spaces for team meetings, creative brainstorming, and individual tasks, complemented by remote work flexibility.

Office Location(s): The role is based in Brisbane, Queensland, Australia. The company highlights a "stunning rooftop terrace with river views and a games room," indicating a well-appointed and amenity-rich office space designed to foster a positive employee experience. Subsidised parking is also mentioned, suggesting accessibility for those who drive.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a workspace that facilitates interaction, brainstorming, and team synergy, whether in-person or virtually.

• Tools & Technology: Access to industry-standard creative software (Adobe Creative Cloud), and potentially advanced tools for motion design, 3D, and AI workflows, is implied by the role's requirements and the company's forward-looking approach.

• Team Interaction: Opportunities for direct interaction with the Creative Agency Lead, fellow designers, and marketing professionals, fostering a dynamic and supportive creative atmosphere.

Work Schedule: The hybrid work model indicates a flexible approach to scheduling. While a standard full-time workload (likely 37.5-40 hours/week) is expected, employees have the flexibility to balance their time between remote and in-office work, supporting work-life integration.

📝 Enhancement Note: The description of the office space and amenities suggests Gameloft invests in creating an attractive and functional work environment that supports both productivity and employee well-being, a key factor for attracting top creative talent.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial application requires a CV and, critically, an online portfolio showcasing relevant graphic design work.

• Portfolio Review: The hiring team will assess the portfolio for creativity, technical skill, brand adherence, and relevance to game marketing and user acquisition.

• Initial Screening: A brief interview (phone or video call) to discuss experience, motivations, and basic fit for the role and company culture.

• Creative Challenge/Test: Candidates may be asked to complete a design exercise simulating a real-world brief, assessing their problem-solving skills, creative process, and execution under typical project constraints.

• Team/Manager Interviews: Further interviews with the Creative Agency Lead and potentially other team members or marketing stakeholders to evaluate technical proficiency, collaboration style, and cultural fit.

• Final Interview: Potentially a final discussion with a hiring manager or senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Prioritize projects that align with gaming, marketing, and branding.

• Tell a Story: For each project, briefly describe the brief, your role, the challenges, your process, and the outcome (e.g., campaign success, engagement metrics if available).

• Highlight Process: Include mockups, sketches, or early concepts to demonstrate your creative thinking and workflow.

• Platform Adaptation: Clearly show examples of how you've adapted designs for different platforms (social, app stores, ads).

• Brand Adherence: If possible, show work where you've successfully applied strict brand or IP guidelines.

• Technical Proficiency: Ensure your portfolio demonstrates mastery of Adobe Creative Cloud and any other relevant tools (e.g., After Effects, 3D software).

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge. Ask clarifying questions if possible.

• Focus on Strategy: Think about the target audience, platform, and campaign objectives. Your design choices should be strategic.

• Demonstrate Process: Be prepared to explain your thought process, from initial ideas to final execution.

• Time Management: Allocate your time wisely to ensure you can deliver a polished piece within the given constraints.

• Presentation: Practice explaining your work clearly and concisely, highlighting key design decisions and their rationale.

📝 Enhancement Note: The emphasis on the portfolio is paramount, and candidates must prepare it meticulously. A creative test is a likely component, requiring candidates to demonstrate practical application of their skills and strategic thinking in a simulated work scenario.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, compositing, digital painting, and asset creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.

• Adobe InDesign: Used for layout design, such as promotional materials, presentations, and print assets.

• Adobe Creative Cloud: The overarching suite of applications, indicating a requirement for comprehensive knowledge across multiple Adobe products.

Analytics & Reporting: While not explicitly listed as a tool, the role requires understanding how visual assets perform. Familiarity with analytics platforms that track ad performance, social media engagement, and app store conversion rates would be beneficial for understanding campaign effectiveness and iterating on creative.

CRM & Automation: Not directly applicable to the graphic design role, but an understanding of how marketing automation platforms and CRM systems are used to deploy campaigns could provide context for asset creation needs.

Preferred/Advanced Tools:

• Adobe After Effects: For motion graphics, animations, and dynamic visual content.

• 3D Software: Such as Blender, Maya, 3ds Max, or Cinema 4D for 3D asset creation, rendering, or integration.

• Game Engines: Unity or Unreal Engine, for understanding asset integration and pipeline requirements within game development.

• AI-Assisted Workflows: Tools for AI image generation, editing, and workflow enhancement.

📝 Enhancement Note: The core requirements are centered on the Adobe Creative Suite. However, the "Desirable" qualifications strongly suggest that proficiency in motion graphics, 3D, game engines, and AI tools will significantly differentiate candidates and align them with modern, advanced creative production pipelines in the gaming industry.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce novel and engaging visual concepts that stand out in a crowded market.

• Excellence & Quality: A commitment to delivering polished, high-fidelity assets that meet stringent technical and aesthetic standards.

• Collaboration & Teamwork: Working effectively with diverse teams, incorporating feedback constructively, and contributing to a positive team dynamic.

• Adaptability & Learning: Embracing new tools, workflows (including AI), and trends to continuously improve creative output and stay ahead of the curve.

• Brand Integrity: A deep respect for and adherence to brand, IP, and licensing guidelines to maintain consistency and protect intellectual property.

Collaboration Style:

• Cross-Functional Integration: A proactive approach to working with Marketing, User Acquisition, and other internal teams to ensure creative aligns with business goals.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to elevate the quality of work and foster team growth.

• Knowledge Sharing: A culture that encourages sharing expertise, best practices, and insights, particularly regarding new tools and creative techniques.

📝 Enhancement Note: Gameloft's culture is explicitly described as "collaborative, creative and inclusive," with a strong emphasis on "employee well-being." The "Great Place to Work® Certified" status further reinforces this. The values are geared towards high performance within a supportive and innovative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand/IP Constraints: Ensuring unique and impactful designs while strictly adhering to established brand guidelines and licensing requirements across multiple IPs.

• Rapid Iteration and High Volume: Producing a consistent volume of high-quality assets for diverse marketing channels and campaigns in a fast-paced environment with tight deadlines.

• Adapting to Evolving Technologies: Staying current with and integrating new creative tools, software updates, AI advancements, and platform-specific requirements.

• Cross-Platform Consistency: Maintaining visual coherence and brand integrity across a wide array of digital platforms, each with its own technical specifications and best practices.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to develop expertise in motion design, 3D art, or AI-assisted creative workflows, aligning with future industry demands.

• Industry Exposure: Working on high-profile game titles and collaborating with global marketing teams provides exposure to best practices in the entertainment and gaming sectors.

• Mentorship & Leadership: Potential to be mentored by senior creatives and to mentor junior designers, building leadership capabilities.

• Workshops & Training: Access to ongoing learning and development opportunities, including potential industry events and specialized training.

📝 Enhancement Note: The challenges are inherent to a senior creative role in a high-stakes industry like gaming, requiring resilience, strategic thinking, and a commitment to continuous improvement. The growth opportunities are well-defined, offering clear paths for both technical specialization and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating key art for a new game title, from initial brief to final delivery." (Focus on your creative process, ideation, asset management, and platform considerations.)

• "How do you ensure your designs effectively communicate the game's identity and appeal to its target audience while adhering to brand guidelines?" (Emphasize strategic thinking, audience awareness, and brand stewardship.)

• "Walk us through a project where you had to adapt creative assets for multiple platforms (e.g., social media, app stores, digital ads). What were the challenges and how did you overcome them?" (Highlight your adaptability, understanding of platform nuances, and problem-solving skills.) Company & Culture Questions:

• "What interests you about Gameloft and the gaming industry specifically?" (Show genuine passion for games and understanding of Gameloft's position in the market.)

• "How do you stay updated with the latest design trends, tools, and AI advancements in the creative field?" (Demonstrate a commitment to continuous learning and innovation.)

• "Describe a time you received constructive feedback on your work. How did you handle it, and what was the outcome?" (Illustrate your receptiveness to feedback and ability to improve.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or client. Use clear headings and concise descriptions for each piece.

• Highlight Key Projects: Be prepared to deep-dive into 2-3 of your most relevant projects, explaining the brief, your role, your creative process, the tools used, and the measurable impact (if possible).

• Showcase Versatility: Demonstrate your ability to work across different styles, platforms, and asset types.

• Technical Proficiency: Be ready to discuss your technical skills and how you leverage tools like Adobe Creative Cloud, After Effects, or 3D software.

• Enthusiasm: Convey your passion for graphic design and the gaming industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, adaptability, and a strong understanding of the gaming and marketing landscape. The portfolio is the cornerstone of the application and interview process.

📌 Application Steps

To apply for this Senior Graphic Designer position at Gameloft:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your online portfolio is up-to-date, showcases your best and most relevant work (especially for gaming/marketing), and is easily accessible. Tailor your project selection to highlight experience with key art, user acquisition assets, and brand adherence.

• Resume Optimization: Update your resume to clearly list your 5+ years of experience, proficiency with Adobe Creative Cloud, and any relevant experience in the gaming, entertainment, or digital marketing industries. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, explaining your design decisions, and discussing your experience with specific tools and platforms. Prepare to discuss your portfolio in detail and potentially complete a creative challenge.

• Company Research: Familiarize yourself with Gameloft's recent game releases, their marketing strategies, and their company culture, particularly their emphasis on creativity, collaboration, and employee well-being.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.