Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Frida

Location: Miami, Florida, United States (Remote)

Job Type: Full-Time

Category: Marketing & Design

Date Posted: 2026-09-02

Experience Level: 8+ Years

Remote Status: Fully Remote (US-based, specific states required)

🚀 Role Summary

• Drive the visual identity and brand consistency of Frida across all customer touchpoints through expert graphic design.

• Develop and produce a wide range of creative assets for digital, print, packaging, and presentation needs.

• Collaborate closely with the marketing team to translate business objectives into compelling visual communications.

• Manage multiple design projects simultaneously, from concept to final delivery, in a fast-paced environment.

• Stay abreast of design trends and technological advancements to ensure Frida's visual presence remains innovative and relevant.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the role's responsibilities and required experience (8+ years) suggest a significant impact on brand strategy and execution, aligning with a senior-level contributor who can independently manage complex design projects and mentor junior team members if applicable. The remote-first nature within specific US states requires candidates to be self-motivated and adept at virtual collaboration.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphic assets for various platforms including the Frida website, email campaigns, social media, digital advertisements, and editorial content.

• Execute end-to-end design and production for packaging, ensuring alignment with brand guidelines and market appeal.

• Develop and maintain brand consistency across all marketing materials and customer communications, reinforcing Frida's unique voice and personality.

• Manage the full project lifecycle for design initiatives, from initial briefing and concept development through to production, quality control, and final release.

• Collaborate with the Marketing Director on a weekly basis to align on creative priorities, campaign objectives, and evolving business needs.

• Perform photo retouching and image manipulation tasks to enhance visual assets for marketing materials.

• Proactively research and integrate current design trends and emerging technologies into creative solutions.

• Prepare and release digital assets such as banner ads, website pages, and email campaign graphics.

• Create and maintain organized, well-structured design files for efficient team collaboration and asset management.

📝 Enhancement Note: The responsibilities highlight a need for versatility across multiple design disciplines (digital, print, packaging) and a strong understanding of production workflows. The emphasis on brand consistency and working closely with the Marketing Director indicates a strategic design role, not just execution-focused.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Communications, or a related field.

Experience: A minimum of 8 years of professional graphic design experience, with a strong preference for candidates who have worked within a marketing department or a creative agency environment.

Required Skills:

• Expert proficiency in Adobe Creative Suite (CS 5.5+) including:

  • Figma: Expert-level user for collaborative design and prototyping.
  • Adobe Illustrator: Expert-level proficiency with a deep understanding of its application for both print and digital media.
  • Adobe Photoshop: Expert-level proficiency, including advanced techniques for print and digital, Smart Objects, Layer Comps, and applying effects for productivity.
  • Adobe InDesign: Expert-level proficiency, particularly for print collateral and multi-page documents.

• Proven ability to design and produce assets for a wide variety of formats: digital, print, packaging, and presentations.

• Solid understanding of digital printing processes and pre-press requirements.

• Excellent grasp of typography, color theory, layout, and visual hierarchy.

• Experience in preparing and releasing digital assets like banner ads, website graphics, and email campaigns.

• Demonstrated ability to manage multiple projects and deadlines in a fast-paced, evolving environment.

• Strong organizational skills with meticulous attention to detail.

• Excellent written and verbal communication skills for clear articulation of design concepts and feedback.

• Ability to work independently as a self-starter and collaboratively as part of a team.

• Proficiency in GSuite (Google Docs, Google Slides) and Asana for project management and collaboration. Preferred Skills:

• Experience with Adobe After Effects for motion graphics and animation.

• Ability to storyboard creative concepts effectively using Illustrator or similar tools.

• Familiarity with coding for email platforms like Mailchimp.

• Knowledge of photography and illustration principles.

• Experience with multimedia and video asset creation.

📝 Enhancement Note: The "expert level" requirement for core Adobe Creative Suite tools and Figma, coupled with 8+ years of experience, signifies a need for seasoned designers capable of leading complex projects and ensuring high-quality output that directly impacts brand perception and marketing effectiveness. The inclusion of Asana and GSuite points to a structured, collaborative workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of design work, with a strong emphasis on projects demonstrating brand consistency and strategic execution.

• Examples of work across diverse formats including digital (web, social, ads, email), print collateral, and packaging design.

• Case studies or detailed project descriptions that highlight your design process, problem-solving approach, and the impact of your design solutions.

• Demonstrations of proficiency in Figma and the Adobe Creative Suite, with specific examples of complex projects completed using these tools.

• Organized and well-presented digital portfolio (e.g., personal website, Behance, or a dedicated PDF) that is easy to navigate and showcases your best work. Process Documentation:

• Evidence of managing design projects from concept through to final production, including timelines and stakeholder communication.

• Examples of how you ensure brand consistency and adherence to design guidelines across multiple channels.

• Documentation or case studies illustrating your approach to problem-solving design challenges and adapting to changing project requirements.

• Demonstrations of your file organization methodology for efficient collaboration and asset management.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to demonstrate not just creative talent but also strategic thinking, project management capabilities, and a deep understanding of brand stewardship. The emphasis on process documentation within the portfolio will showcase how the candidate approaches work and problem-solving, which is critical for a senior-level position.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer role with 8+ years of experience in a remote US setting, and considering the specified states (NY, CA, FL, IL, AZ, MN, MD, IA, NJ, MA), the estimated annual salary range is $95,000 - $130,000. This range can vary based on specific location within these states, the candidate's precise experience, and negotiation.

Benefits:

• Robust health benefits including comprehensive medical, vision, and dental plan options.

• Employer-paid life insurance.

• Supplemental insurance options (Accident, Short-Term Disability, Long-Term Disability, Cancer Coverage, etc.).

• Flexible Spending Account (FSA) & Health Savings Account (HSA) options.

• 401k matching program with immediate vesting (up to 4%).

• Generous Paid Time Off (PTO) program, including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a dedicated birthday day off.

• Pregnancy and parental leave benefits.

• Weekly wellness programming.

• Dog-friendly office environment (for those in proximity to an office, though this role is remote).

• Learning & development opportunities for professional and personal growth.

• Company-wide events, outings, and team-building activities to foster a strong company culture.

• Exclusive employee product discounts.

Working Hours: The standard working hours for this position are 40 hours per week. While the role is remote, candidates are expected to be available during core business hours relevant to their time zone and the company's operational needs, with flexibility for project deadlines.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable compensation platforms (e.g., Glassdoor, LinkedIn Salary, Salary.com) for Senior Graphic Designer roles in high-cost-of-living states within the US, adjusted for a remote work arrangement. The benefits package is extensive and reflects a company committed to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG) focused on parenting and baby care products, with a strong emphasis on innovation and challenging traditional norms. Frida operates in a competitive market where authenticity and directness are key differentiators.

Company Size: Frida has grown significantly since its founding in 2014. While not explicitly stated, the mention of 200+ products and a global presence suggests a mid-to-large-sized company, likely with hundreds of employees, fostering a dynamic and evolving work environment.

Founded: Frida was founded in 2014 by CEO Chelsea Hirschhorn, originating from the iconic NoseFrida product. This background instills a culture of problem-solving, directness, and a commitment to supporting parents through the "raw reality" of parenting.

Team Structure:

• The Graphic Designer will be part of the Marketing team, reporting to the Marketing Director.

• This role will likely collaborate closely with other marketing functions (e.g., content, digital marketing, product marketing) and potentially product development or sales teams.

• As a senior member, the designer may also influence or guide junior designers or external agencies. Methodology:

• Brand Voice & Authenticity: Frida champions honesty and avoids euphemisms, translating this into a bold, relatable, and human-centric brand identity.

• Data-Informed Creativity: While creative execution is key, design decisions are likely informed by marketing objectives, consumer insights, and performance data.

• Agile Development: The fast-paced nature of the role and the CPG industry suggests an agile approach to creative production and campaign execution.

Company Website: https://frida.com/

📝 Enhancement Note: Frida's brand identity is a significant differentiator. The company culture appears to be driven by a mission to support parents authentically, which translates into a bold, no-nonsense approach. This is crucial for a designer to understand to effectively represent the brand visually.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a level of expertise where the individual is expected to operate with significant autonomy, manage complex projects, and contribute to strategic creative decisions. It's a key individual contributor role with potential for mentorship.

Reporting Structure: The Senior Graphic Designer reports directly to the Marketing Director, providing a clear line of communication and strategic alignment with senior leadership. This structure allows for direct input into marketing and creative priorities.

Operations Impact: The Senior Graphic Designer's work directly impacts Frida's brand perception, customer engagement, and sales performance. By creating compelling visual assets for all touchpoints, the designer plays a critical role in attracting new customers, retaining existing ones, and reinforcing Frida's market position as an innovative and trustworthy brand in the parenting space.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as motion graphics (AfterEffects), advanced digital prototyping, or packaging design innovation.

• Leadership Development: Potential to mentor junior designers, lead specific creative projects, or take on more strategic brand guardianship responsibilities.

• Cross-Functional Exposure: Involvement in projects that span product development, e-commerce, or international marketing can broaden understanding of the business.

• Industry Trends: Continuous learning through industry conferences, workshops, and staying ahead of design and marketing technology advancements.

📝 Enhancement Note: The "Senior" title implies a growth trajectory beyond individual contribution, potentially into team leadership or specialized creative direction. The impact is substantial, as visual branding is crucial in the CPG market.

🌐 Work Environment

Office Type: This role is fully remote within the United States, requiring candidates to reside in specific states: Florida, New York, California, Minnesota, Maryland, Iowa, Illinois, Arizona, New Jersey, or Massachusetts. While Frida has an office in Miami, FL (indicated by some location data), this specific role is remote.

Office Location(s): While the role is remote, the company headquarters are in Miami, Florida. The remote work arrangement is designed to leverage talent across these specified US states.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools (Asana, GSuite, Figma) extensively to communicate, share work, and provide feedback.

• Technology & Tools: Access to a robust set of design software (Adobe Creative Suite, Figma) is expected. The company likely provides necessary software licenses.

• Team Interaction: Regular virtual meetings with the Marketing Director and other team members will be essential for staying aligned and fostering a collaborative spirit despite the remote setting.

Work Schedule: Standard 40-hour work week. Flexibility may be available, but candidates must be able to meet project deadlines and be available for critical team meetings during core business hours.

📝 Enhancement Note: The remote nature requires a high degree of self-discipline and proactive communication. The specified states suggest potential compliance or logistical reasons for their remote workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: A dedicated session to walk through your portfolio, discuss your design process, and explain the strategic thinking behind your work. Expect questions about your experience with Figma, Adobe Creative Suite, and brand consistency.

• Skills-Based Challenge/Assignment: A practical design exercise, potentially involving creating a concept for a new Frida campaign or product collateral, to evaluate your execution skills and problem-solving approach under time constraints.

• Team/Cultural Fit Interview: Meeting with the Marketing Director and potentially other team members to assess collaboration style, communication skills, and alignment with Frida's mission-driven culture.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your expertise in digital, print, and packaging design, and demonstrate your ability to maintain brand consistency.

• Showcase Process: For each project, clearly articulate the brief, your creative process, challenges faced, solutions implemented, and the measurable impact (if possible). Use visuals to illustrate your journey.

• Highlight Key Tools: Be prepared to discuss your proficiency and specific use cases for Figma, Illustrator, Photoshop, and InDesign within your projects.

• Brand Alignment: Emphasize how you understand and can execute on a brand's personality and strategic objectives, drawing parallels to Frida's unique voice.

• Be Concise: Present your work clearly and efficiently, respecting the interviewer's time.

Challenge Preparation:

• Understand Frida's Brand: Thoroughly review Frida's website, products, marketing campaigns, and brand messaging to grasp their tone, visual style, and core values.

• Practice Problem-Solving: Anticipate design challenges related to CPG marketing, parenting demographics, and digital/print asset creation.

• Time Management: Practice completing design tasks within a specified timeframe, focusing on delivering a polished, on-brand concept.

📝 Enhancement Note: The interview process will heavily rely on portfolio review and a practical design challenge, typical for senior creative roles. Understanding Frida's specific brand voice and target audience will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and handoff. Expect to use it extensively for UI/UX elements, social graphics, and potentially website mockups.

• Adobe Creative Suite (Expert Level):

  • Illustrator: For vector graphics, logos, illustrations, and complex layouts.
  • Photoshop: For image editing, photo retouching, digital asset creation, and web graphics.
  • InDesign: For multi-page collateral, brochures, packaging dielines, and print production.

• Adobe After Effects (Plus): For motion graphics, animations, and video editing elements.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts performance metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) or e-commerce data could be advantageous for understanding design effectiveness. CRM & Automation:

• Mailchimp (Plus): Familiarity with email campaign design and potentially basic HTML/coding for email templates.

• Asana: For project management, task tracking, and team workflow.

• GSuite (Google Docs, GSlides): For documentation, presentations, and collaborative content creation.

📝 Enhancement Note: Mastery of Figma and the core Adobe Creative Suite is non-negotiable. The "plus" for After Effects and Mailchimp indicates areas where candidates can differentiate themselves. Proficiency in project management tools like Asana is also key for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Authenticity & Honesty: Frida values directness and eschews euphemisms, fostering a culture where real parenting challenges are acknowledged and addressed.

• Innovation & Problem-Solving: A core value stemming from its product origins, driving a continuous effort to create solutions that genuinely help parents.

• Impact-Driven: A focus on making a tangible difference in the lives of parents and children, with work aligned towards this mission.

• Collaboration & Support: Despite the remote setup, fostering a supportive team environment where members can rely on each other.

• Agility & Adaptability: The ability to thrive in a fast-paced, evolving market and adapt to changing priorities.

Collaboration Style:

• Transparent Communication: Open and honest dialogue, especially regarding creative feedback and project status.

• Cross-Functional Partnership: Working closely with marketing, product, and other departments to ensure cohesive brand messaging and product development.

• Feedback-Oriented: A culture that encourages constructive criticism and iterative improvements based on collective input.

• Shared Ownership: A sense of collective responsibility for the brand's visual success and overall company mission.

📝 Enhancement Note: The company's mission and values are deeply intertwined with its brand identity. A designer who can embody and visually translate this authentic, mission-driven ethos will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Rapid Growth: As Frida expands its product line and market reach, ensuring visual consistency across all touchpoints becomes increasingly complex.

• Balancing Creative Vision with Business Objectives: Effectively translating marketing goals and product features into compelling visuals that resonate with the target audience.

• Adapting to Evolving Digital Trends: The digital landscape changes rapidly; staying ahead of new platforms, formats, and user expectations requires continuous learning.

• Remote Collaboration Nuances: Effectively communicating and collaborating on creative projects without in-person interaction, ensuring clear feedback and efficient workflows.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in After Effects, motion graphics, or explore new design tools and technologies.

• Brand Strategy Workshops: Participating in sessions that further develop understanding of brand positioning, consumer psychology, and marketing strategy.

• Industry Conferences & Webinars: Access to professional development events focused on graphic design, branding, and digital marketing trends.

• Mentorship: Potential for guidance from senior marketing leadership and opportunities to mentor junior team members as the designer grows within the role.

📝 Enhancement Note: The challenges are typical for a growing company in a dynamic industry. The growth opportunities are geared towards enhancing both technical design skills and strategic brand understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to ensure brand consistency across a complex project with multiple stakeholders. How did you approach it?" (Focus on process, communication, and problem-solving.)

• "How do you balance creative innovation with the practical constraints of a brand's guidelines and business objectives?" (Demonstrate strategic thinking and adaptability.)

• "Walk us through your process for designing a campaign asset, from brief to final delivery. What tools do you primarily use and why?" (Showcase your workflow and tool proficiency, especially Figma and Adobe Suite.)

• "How do you stay current with design trends, and how have you incorporated them into your work?" (Highlight your proactivity and learning mindset.) Company & Culture Questions:

• "What do you know about Frida's brand and mission? How do you see your design skills contributing to our unique voice?" (Research Frida thoroughly and connect your style to their authentic, problem-solving ethos.)

• "Describe your experience working remotely. What strategies do you use to stay productive and collaborate effectively?" (Emphasize self-discipline, communication, and tool utilization.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your openness to feedback and iterative design process.) Portfolio Presentation Strategy:

• Tell a Story: For each project, craft a narrative that explains the "why" behind your design choices, the challenges you overcame, and the results achieved.

• Quantify Impact: If possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates).

• Focus on Process: Clearly articulate your steps, from understanding the brief to final execution, highlighting your problem-solving approach.

• Demonstrate Tool Mastery: Be prepared to discuss specific techniques you used within Figma, Illustrator, Photoshop, and InDesign.

• Engage Your Audience: Make it a conversation, not just a presentation. Be ready to answer questions about your work and your design philosophy.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical expertise, strategic thinking, and cultural fit. Demonstrating an understanding of Frida's unique brand and mission will be a significant advantage.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your 8+ years of relevant graphic design experience, specifically mentioning expertise in Figma and the Adobe Creative Suite, and any experience in CPG or marketing agencies. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases a diverse range of your best work across digital, print, and packaging, and includes clear explanations of your process and impact. Make it easily accessible and navigable.

• Prepare Your Case Studies: Be ready to walk through 2-3 key projects in detail, explaining your approach, challenges, and outcomes.

• Research Frida: Familiarize yourself with Frida's brand, products, mission, and recent marketing efforts to articulate how your design skills align with their unique identity and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.