Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Ellucian

Location: Puebla, Mexico (San Andrés Cholula)

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-22

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling for a global marketing organization by translating complex ideas into compelling presentations, digital assets, and video content.

• Develop and design intricate marketecture diagrams and visual frameworks that clearly articulate product and solution value propositions for a B2B/SaaS audience.

• Create high-impact executive-level presentations to support sales enablement, leadership communications, and go-to-market strategies.

• Utilize cutting-edge AI-powered creative and productivity tools to enhance design quality, accelerate concept development, and optimize workflows across all marketing deliverables.

• Ensure unwavering brand consistency and uphold high-quality design standards across a diverse range of marketing assets and channels.

📝 Enhancement Note: This role, while titled "Senior Graphic Designer," has significant implications for Revenue Operations and Go-To-Market (GTM) functions. The emphasis on marketecture diagrams, executive presentations, and translating complex product value into visual narratives directly supports sales enablement, product marketing, and strategic GTM initiatives. The requirement to leverage AI tools also points towards an organization focused on operational efficiency and innovation within its creative processes. The salary estimation below is based on the Puebla region, the Senior level, and the specific skillset required for B2B/SaaS design.

📈 Primary Responsibilities

• Design complex marketecture diagrams and visual frameworks that clearly communicate product and solution value for a global audience.

• Create high-quality executive presentations (Keynotes) for sales, leadership, and storytelling purposes, ensuring clarity and impact.

• Develop a comprehensive range of marketing assets, including one-pagers, digital content, social media graphics, and campaign collateral.

• Edit and produce engaging video content to support marketing initiatives, product launches, and brand storytelling efforts.

• Proactively leverage AI-powered creative and productivity tools (e.g., Adobe Firefly, ChatGPT, Midjourney, Canva AI) to accelerate ideation, streamline design workflows, and enhance the overall quality of marketing deliverables.

• Maintain and enforce brand consistency across all visual assets, ensuring adherence to brand guidelines and quality standards.

• Manage multiple design projects simultaneously, effectively prioritizing tasks and meeting deadlines in a fast-paced, global marketing environment.

• Collaborate closely with product marketing, sales enablement, and other cross-functional teams to understand project requirements and deliver impactful creative solutions.

• Contribute to the continuous improvement of design processes and workflows, incorporating new tools and techniques for greater efficiency and effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and execution, with a strong focus on supporting GTM initiatives. The emphasis on "marketecture diagrams" and "executive presentations" indicates a need for designers who can distill complex technical and business concepts into easily digestible visual formats, directly impacting sales effectiveness and strategic communication. The expectation to use AI tools suggests a forward-thinking approach to creative operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field, or equivalent practical experience.

Experience: A minimum of 5 years of proven experience in graphic design, with a significant portion focused on B2B or SaaS environments.

Required Skills:

• Proven experience designing complex marketecture diagrams and visual frameworks for B2B or SaaS environments.

• Strong executive-level presentation design skills, with a portfolio showcasing impactful Keynote or PowerPoint presentations.

• Experience in editing and producing video content for marketing or storytelling purposes.

• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and After Effects.

• Expertise with Figma and modern collaborative design workflows.

• Demonstrated proficiency in utilizing AI-enabled creative and productivity tools (e.g., Adobe Firefly, ChatGPT, Midjourney, Canva AI) for ideation, content creation, visual storytelling, and workflow optimization.

• Ability to translate complex technical and business ideas into clear, compelling, and visually engaging narratives.

• Strong understanding of brand systems and a proven track record of maintaining brand consistency across diverse marketing channels.

• Experience collaborating effectively with cross-functional teams, including marketing, product management, sales enablement, and leadership stakeholders.

• Excellent project management skills with the ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.

• Strong English communication skills, both written and verbal, with experience working with distributed global teams. Preferred Skills:

• Experience designing specifically for US-based B2B or SaaS companies.

• Motion graphics or animation experience, demonstrating an ability to create dynamic visual content.

• Familiarity with sales and marketing content types, such as one-pagers, datasheets, and campaign landing pages.

• Understanding of enterprise sales cycles and buyer personas in the B2B technology space.

• Background or familiarity with the higher education, ERP, or related enterprise software industries.

• Prior experience leveraging generative AI tools for creative experimentation, rapid prototyping, or multimedia production.

📝 Enhancement Note: The requirement for 5+ years of experience in B2B/SaaS design, coupled with specific tool proficiencies like Figma and AI creative tools, positions this role as a senior contributor capable of handling complex GTM creative needs. The "Nice to Have" skills further indicate a desire for a candidate who can hit the ground running with minimal ramp-up time in a tech-focused environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on B2B/SaaS projects.

• Specific examples of complex marketecture diagrams, visual frameworks, and executive-level presentations that demonstrate clarity, impact, and strategic communication.

• Case studies or examples of video editing and production for marketing or corporate communications.

• Demonstrations of how AI creative tools were integrated into the design process to achieve specific outcomes (e.g., faster ideation, enhanced visuals, workflow efficiency).

• Examples of maintaining brand consistency across multiple deliverables and channels.

• Proof of ability to manage multiple projects, showcasing a range of asset types and complexity. Process Documentation:

• Evidence of designing and implementing efficient design workflows, particularly those involving collaboration with cross-functional teams.

• Examples of how design processes were optimized using AI tools or modern design software like Figma.

• Documentation or case studies illustrating the process of translating abstract concepts into tangible visual assets that supported specific business objectives (e.g., lead generation, sales enablement, brand awareness).

📝 Enhancement Note: For a senior role in a company like Ellucian, a portfolio is critical. It needs to go beyond just aesthetics to demonstrate strategic thinking, problem-solving capabilities, and an understanding of how design supports business objectives, particularly in a B2B/SaaS GTM context. The emphasis on AI tools in the portfolio suggests a need to showcase practical application rather than just theoretical knowledge.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Puebla, Mexico, with 5-10 years of experience in B2B/SaaS and specialized skills in AI tools and executive presentations, a competitive annual salary range is estimated between $30,000 - $50,000 USD.

Benefits:

• Comprehensive Health Coverage: Including family major medical expenses, dental, and life insurance.

• Christmas Bonus: 30 days' salary.

• Saving Fund: Company contribution to a savings plan.

• Monthly Food Coupon: To assist with daily expenses.

• Paid Vacation: 15 workdays of vacation per year.

• Thrive Flex Program: Allows contributions towards health, financial, or learning interests.

• Charitable Days: 5 paid days per year to support community initiatives.

• Diversity and Inclusion Programs: Participation in employee resource groups (e.g., Women in Technology, Pride, Go Green).

• Parental Leave: Support for new parents.

• Employee Referral Bonuses: Incentives for referring qualified candidates.

• Learning and Development:

  • Tuition Reimbursement Assistance.

  • Professional development opportunities.

  • Access to LinkedIn Learning. Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Flexibility may be offered in terms of daily start/end times, aligning with hybrid work arrangements and global team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on prevailing market rates for senior-level design roles in Mexico, adjusted for the specific skills and industry (B2B/SaaS). It accounts for the cost of living in Puebla and the demand for specialized skills like AI integration and complex visual communication. The benefits package is extensive and reflects Ellucian's commitment to employee well-being and professional growth, which is a significant draw for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ellucian operates in the Software industry, specifically focusing on technology solutions for higher education. This means the company's products and services are designed to support the unique operational and academic needs of universities and colleges globally. The market context for Ellucian involves a competitive landscape of EdTech providers, with a growing emphasis on data analytics, AI-driven personalization, and cloud-based solutions to improve student outcomes and institutional efficiency.

Company Size: Ellucian is a large enterprise, serving approximately 3,000 customers across 50 countries and employing a significant number of people. This size suggests a structured environment with established processes, opportunities for specialization, and a global reach. For operations professionals, this means exposure to large-scale systems, complex data, and diverse stakeholder groups.

Founded: Ellucian was founded with a singular focus on the needs of learning institutions, building on decades of experience. This long history indicates stability, deep domain expertise, and a commitment to the higher education sector. It implies a culture that values long-term relationships, institutional success, and a deep understanding of its customer base.

Team Structure:

• The design team is likely part of a larger global marketing organization, potentially with specialized sub-teams for content creation, digital marketing, product marketing, and brand.

• The Senior Graphic Designer will report to a Creative Director or Marketing Manager, with a dotted line reporting structure to product marketing and GTM leads for specific project work.

• Cross-functional collaboration is key, involving close partnerships with product managers, content strategists, demand generation specialists, sales enablement teams, and potentially IT/product development for technical accuracy in visuals. Methodology:

• Data analysis and insights are crucial for understanding campaign performance and user engagement, informing design decisions.

• Workflow planning and optimization are essential, especially with the integration of AI tools to improve efficiency and creative output.

• Automation and efficiency practices are encouraged, as indicated by the emphasis on AI tools, to accelerate the delivery of marketing assets in a fast-paced environment.

Company Website: https://careers.ellucian.com

📝 Enhancement Note: Understanding Ellucian's industry focus on higher education is critical. This means design work will often involve complex academic or administrative processes, requiring a designer who can simplify these concepts. The company's large size implies robust operational frameworks but also potentially bureaucratic elements, making adaptability and strong communication skills vital.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative function. It signifies a level of autonomy, expertise, and the ability to mentor junior designers. The responsibilities extend beyond basic design execution to strategic visual problem-solving and contributing to go-to-market strategies through compelling visuals.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead or Marketing Manager within the global marketing department. They will collaborate closely with various stakeholders across product marketing, sales enablement, and demand generation teams, requiring strong interpersonal and communication skills.

Operations Impact: The visual assets created by this role have a direct impact on Ellucian's revenue generation and GTM success. High-quality marketecture diagrams, executive presentations, and marketing collateral are essential for communicating product value, enabling sales teams, attracting leads, and reinforcing brand credibility in the competitive higher education technology market. Effective visual storytelling can significantly influence buyer perception and decision-making processes.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific areas like AI-driven design, advanced video production, or complex data visualization for GTM.

• Leadership Potential: Potential to move into a Lead Graphic Designer or Art Director role, managing projects and mentoring junior team members, or specializing in product marketing visual strategy.

• Cross-Functional Exposure: Gaining deeper insights into product development, sales strategies, and marketing campaigns, which can lead to roles in product marketing, campaign management, or GTM operations.

• Industry Specialization: Further developing expertise within the higher education technology sector, becoming a go-to visual expert for this niche market.

📝 Enhancement Note: The "Senior" title implies a strategic contribution beyond just execution. Candidates should highlight instances where their design work directly influenced sales outcomes, improved lead quality, or enhanced brand perception. The growth opportunities suggest a path for individuals looking to expand their influence within marketing operations or GTM functions.

🌐 Work Environment

Office Type: The role is designated as Hybrid, indicating a blend of in-office and remote work. This typically means a collaborative office environment for team meetings, brainstorming sessions, and key project kick-offs, complemented by remote flexibility for focused individual work.

Office Location(s): The primary office location is Puebla, Mexico (San Andrés Cholula). This location will serve as the hub for in-office collaboration. Ellucian operates globally, so interaction with distributed teams will be a regular part of the role.

Workspace Context:

• The office workspace is likely designed to foster collaboration, with meeting rooms, shared creative spaces, and access to necessary hardware and software.

• Operations tools and technology, including high-performance workstations, Adobe Creative Suite, Figma, and potentially specialized AI hardware or software access, will be available.

• Opportunities for direct interaction with the design team, marketing leads, and other cross-functional partners will be frequent, fostering a dynamic and communicative work environment.

Work Schedule: The hybrid work schedule will require adherence to core working hours for team collaboration and meetings, while allowing for flexibility in managing individual tasks and projects. This structure supports efficient design processes and data analysis by enabling focused work periods alongside collaborative sessions.

📝 Enhancement Note: For a hybrid role, candidates should be prepared to discuss their comfort level with both in-office collaboration and remote self-management. Highlighting experience with collaborative tools and effective communication strategies for distributed teams will be beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, assessing alignment with the core requirements and experience level.

• Portfolio Review & Technical Interview: Candidates will be asked to present their portfolio, discussing specific projects, their design process, problem-solving approaches, and how they leveraged tools (including AI) to achieve project goals. This stage will also assess technical proficiency in Adobe Creative Suite, Figma, and video editing.

• Cross-Functional Interview: An interview with key stakeholders from marketing, product marketing, or sales enablement to evaluate collaboration skills, understanding of GTM objectives, and ability to translate complex ideas into visual narratives.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the Senior Graphic Designer role within Ellucian's global marketing team.

Portfolio Review Tips:

• Strategic Storytelling: Structure your portfolio around projects that demonstrate your ability to solve business problems, not just create aesthetically pleasing designs. For each project, clearly articulate the objective, your role, the process (including AI integration), the challenges faced, and the measurable impact.

• Showcase GTM Relevance: Highlight projects that directly support go-to-market efforts, such as marketecture diagrams, sales presentations, product launch assets, or campaign materials. Emphasize how your designs contributed to lead generation, sales enablement, or brand positioning.

• Demonstrate AI Proficiency: Include examples where you effectively used AI creative tools. Explain how you used them (e.g., for ideation, asset generation, workflow optimization) and the benefits realized. This is a key requirement for this role.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that project descriptions are concise and impactful. Focus on quality over quantity.

• Visual Consistency: Maintain your own brand consistency throughout the portfolio presentation itself.

Challenge Preparation:

• Be prepared for a design challenge or case study. This might involve creating a visual representation of a complex product concept or developing key slides for an executive presentation based on provided information.

• Practice articulating your thought process clearly and concisely, explaining your design choices and how they align with the stated objectives.

• If given a case study, focus on understanding the target audience, the core message, and how to best convey it visually and strategically.

📝 Enhancement Note: The interview process emphasizes not just design skills but also strategic application, collaboration, and the ability to leverage modern tools like AI. A well-prepared portfolio that clearly articulates the "why" behind design decisions and showcases impact is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration. This includes Illustrator (for vector graphics, marketecture diagrams), Photoshop (for image manipulation), InDesign (for layout of one-pagers and collateral), and After Effects (for video editing and motion graphics).

• Figma: A modern, collaborative interface design tool increasingly used for UI/UX design, prototyping, and even marketing asset creation. Proficiency is key for streamlined workflows and team collaboration.

• Presentation Software: Primarily Keynote (as specified) and potentially PowerPoint for executive-level presentations. This requires advanced skills in visual storytelling, data visualization, and template creation.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design assets perform is beneficial. Familiarity with tools like Google Analytics, Adobe Analytics, or internal marketing dashboards might be helpful for understanding engagement metrics on digital assets. CRM & Automation:

• CRM (e.g., Salesforce): Understanding how marketing assets are used in CRM-driven campaigns or sales processes.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how digital assets are deployed within these platforms.

• AI-Powered Creative & Productivity Tools: A critical requirement. This includes tools like Adobe Firefly for image generation and editing, ChatGPT for ideation and content refinement, Midjourney for advanced image generation, and Canva AI for rapid asset creation and template utilization.

📝 Enhancement Note: The explicit mention of AI-powered tools is a significant differentiator. Candidates must be able to demonstrate practical experience and understanding of how these tools can be integrated into a professional design workflow to enhance efficiency and creativity, not just as a novelty.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong emphasis on leveraging new technologies, particularly AI, to improve creative output and streamline workflows, directly impacting GTM operational efficiency.

• Collaboration & Partnership: A commitment to working closely with cross-functional teams (product, sales, marketing) to ensure visual assets align with strategic business objectives and effectively communicate complex ideas.

• Data-Driven Creativity: Utilizing performance data and insights to inform design decisions and measure the impact of visual assets on GTM success, such as lead generation and brand perception.

• Excellence & Quality: A dedication to producing high-quality, polished, and brand-consistent creative deliverables that represent Ellucian professionally to a global audience.

• Customer Focus: Designing with the end-user (students, faculty, administrators, sales teams) in mind, ensuring clarity, usability, and impact.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in project teams, contributing visual strategy and insights from the outset.

• Process Review & Feedback: An open culture for sharing work-in-progress, providing and receiving constructive feedback, and iterating on designs to achieve optimal results.

• Knowledge Sharing: Encouraging the sharing of best practices, new design techniques, and insights gained from using emerging tools like AI, fostering a continuous learning environment.

📝 Enhancement Note: Ellucian's values, particularly "Innovation & Efficiency" and "Collaboration & Partnership," are highly relevant to operations professionals. This role requires someone who can not only design but also contribute to the operational effectiveness of the marketing department by embracing new technologies and working seamlessly with other functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: The primary challenge will be to visually represent intricate product features, technical diagrams (marketecture), and abstract solution value propositions in a clear, concise, and compelling manner for diverse audiences.

• Global Brand Consistency: Maintaining a unified brand identity across numerous assets, campaigns, and regions, while adapting to local nuances where appropriate.

• Pace of Innovation: Keeping pace with rapid advancements in AI creative tools and design technologies, and effectively integrating them into existing workflows.

• Balancing Creative Vision with Business Objectives: Ensuring that design work not only looks great but also effectively serves specific GTM goals, such as driving leads, enabling sales, or enhancing brand perception.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in generative AI and AI-assisted design tools, potentially becoming a subject matter expert within the team.

• Advanced Presentation & Data Visualization: Enhancing skills in creating highly impactful executive presentations and visually representing complex data for strategic communication.

• Video Production & Motion Graphics: Expanding capabilities in video editing, animation, and motion graphics to create more dynamic marketing content.

• Domain Specialization: Gaining in-depth knowledge of the higher education technology landscape, becoming a go-to designer for this specific industry.

📝 Enhancement Note: Recognizing these challenges allows candidates to prepare specific examples of how they have overcome similar obstacles in past roles, demonstrating resilience and problem-solving skills. The growth opportunities align well with the evolving landscape of creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical or complex product concept into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on marketecture, visual frameworks, and GTM impact.)

• "How have you used AI-powered creative tools in your design workflow? Provide a specific example of how it improved efficiency, creativity, or the final output." (Be ready to detail the tool, your specific application, and the measurable benefit.)

• "Walk us through an executive presentation you designed. What was the objective, who was the audience, and how did your design choices support the key message?" (Highlight storytelling, clarity, and strategic alignment.) Company & Culture Questions:

• "What interests you about Ellucian's mission in higher education technology, and how do you see your design skills contributing to that mission?" (Show you've researched the company and understand its impact.)

• "How do you approach collaborating with non-design stakeholders (e.g., product managers, sales leaders) to ensure alignment on visual deliverables?" (Emphasize communication, feedback integration, and strategic understanding.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially in a global organization?" (Discuss brand guidelines, process, and quality control.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects (e.g., marketecture, executive presentations, AI-integrated work).

• Tell the Story: For each project, clearly articulate the business problem, your role, your strategic approach (including AI use), the design process, and the measurable results or impact.

• Showcase Process, Not Just Pixels: Explain how you arrived at your solutions. This is where you can detail your use of tools like Figma and AI.

• Be Prepared for Questions: Anticipate questions about your design choices, technical skills, and ability to work under pressure.

• Tailor to Ellucian: If possible, subtly tailor your presentation to highlight aspects most relevant to Ellucian's industry and GTM focus.

📝 Enhancement Note: Preparation should focus on quantifiable achievements and specific examples, especially concerning the use of AI tools and the impact of designs on business objectives. Demonstrating strategic thinking and a collaborative mindset is as important as technical skill.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Ellucian careers portal: https://careers.ellucian.com/jobs/7509

• Curate Your Portfolio: Select 3-5 of your strongest B2B/SaaS design projects that best showcase your skills in marketecture diagrams, executive presentations, and AI tool integration. Prepare concise case study descriptions for each.

• Optimize Your Resume: Highlight your 5+ years of experience, proficiency with Adobe Creative Suite and Figma, and specific experience with AI-powered creative tools. Quantify achievements wherever possible (e.g., "Increased engagement by X% through redesigned campaign assets").

• Practice Your Portfolio Presentation: Rehearse walking through your selected projects, focusing on explaining your process, strategic decisions, and the impact of your work, especially your use of AI. Be ready to answer technical and strategic questions.

• Research Ellucian: Understand their products, mission in higher education, and recent marketing initiatives. Prepare to articulate how your design expertise can support their specific GTM and brand objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.