Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Tatari

Location: New York, New York, United States

Job Type: Full-Time

Category: Product Design / GTM Operations Support

Date Posted: 2026-07-27

Experience Level: 2-5 Years

Remote Status: Hybrid (2 days in office per week)

🚀 Role Summary

• Design and execute user-facing features for Tatari's advertising technology platform, with a strong emphasis on reporting and custom measurement capabilities.

• Translate complex, multi-dimensional data into intuitive and accurate visualizations that empower clients to understand their TV advertising performance.

• Collaborate closely with Product Managers and Engineers to deliver end-to-end design solutions, from initial discovery and user research to high-fidelity mockups and interaction details.

• Contribute to and maintain the Tatari Design System, ensuring consistency and scalability across the product.

📝 Enhancement Note: While the title is "Product Designer," the description strongly emphasizes data visualization, reporting features, and supporting a data-heavy platform for advertising clients. This role is crucial for the Go-To-Market (GTM) operations by providing the tools and insights that sales and client success teams rely on to demonstrate value and manage client accounts. Therefore, it's categorized under Product Design with a strong GTM Operations Support aspect.

📈 Primary Responsibilities

• Lead the design process for reporting and custom-measurement features, from user discovery and needs assessment through to final high-fidelity design execution.

• Partner with Product Managers and Engineers to translate detailed requirements and the measurement roadmap into user-centric product solutions.

• Conduct and participate in user research activities, including user interviews and usability testing, to gather insights and validate design decisions.

• Develop comprehensive design artifacts, including user flows, wireframes, low and high-fidelity mockups, and interactive prototypes, paying close attention to interaction details like hover states, focus indicators, and keyboard navigation.

• Rationalize design choices with data, user feedback, and a deep understanding of technical constraints, always striving to improve the user experience and question the status quo.

• Contribute to the growth and maintenance of the Tatari Design System by documenting components, sharing knowledge, and onboarding peers.

• Ensure that all designs are not only intuitive but also accurately represent the underlying data, avoiding distortion while simplifying complexity.

📝 Enhancement Note: The responsibilities highlight a deep involvement in the product lifecycle, from research to execution, with a specific focus on data interpretation. This indicates a need for a designer who can think systematically and understand the business impact of their designs on client success and GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience designing digital products, with a proven track record of shipping successful features.

• Experience in a data-heavy product company, particularly in measurement, analytics, or AdTech, is highly preferred. Required Skills:

• Product Design: Demonstrated expertise in the end-to-end product design process, from discovery to delivery.

• Data Visualization: Genuine ability to design charts, tables, and dashboards that are both accurate and easy to interpret for complex datasets.

• Figma Proficiency: Advanced skills in Figma for wireframing, high-fidelity mockups, and component design.

• Prototyping: Experience creating interactive prototypes to effectively communicate design concepts and user flows.

• User Research: Ability to conduct or assist with user interviews and usability testing to inform design decisions.

• Systems Thinking: Capacity to understand how individual features fit into a larger product ecosystem and contribute to the overall design system.

• Collaboration: Strong ability to partner effectively with Product Managers, Engineers, and stakeholders, embracing feedback and iterative design.

• Communication: Clear and concise communication skills, both written and verbal, for articulating design rationale and presenting work.

Preferred Skills:

• Experience with AI prototyping tools (e.g., Claude Design, Lovable, Cursor).

• Growing fluency in accessibility best practices and implementation.

• Familiarity with AdTech, CTV, or related data analytics platforms.

📝 Enhancement Note: The emphasis on data visualization and a data-heavy product company background is critical for this role, directly supporting the GTM function by enabling clear client reporting. The experience level suggests an individual contributor role with potential for system contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Work: A portfolio showcasing at least two significant product design case studies demonstrating your unique perspective and direct contribution to products that have successfully launched.

• Data Visualization Focus: Specific examples within your portfolio that highlight your ability to translate complex, multi-dimensional data into clear, intuitive, and accurate visualizations.

• End-to-End Process: Case studies should detail your involvement from initial discovery and user research through to high-fidelity design and interaction details, showcasing your process and problem-solving approach.

• Systemic Thinking: Evidence of how your designs consider the broader product system, user flows, and potential edge cases, rather than isolated screens.

Process Documentation:

• When presenting case studies, clearly articulate your design process, including:
  • Discovery & Research: Methods used, insights gained, and how they influenced design decisions.
  • Ideation & Design: Exploration of different solutions, wireframing, and high-fidelity design iterations.
  • Prototyping & Testing: How prototypes were used for communication and validation through usability testing.
  • Collaboration & Iteration: How you partnered with PMs and engineers, and how feedback was incorporated.
  • Final Execution: Details on interaction design, visual polish, and contribution to design systems.

📝 Enhancement Note: For a role focused on data visualization and reporting, the portfolio needs to concretely demonstrate the ability to simplify complex information for end-users, which is vital for client-facing teams in GTM.

💵 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year, plus equity.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance for employees and dependents.

• Financial Planning: 401K retirement plan with potential company match, Flexible Spending Account (FSA), and commuter benefits.

• Lifestyle Support:

  • $150 monthly spending account for wellness or professional development.
  • $1,000 annual continued education benefit for skill enhancement.
  • $500 "Newbie Productivity Perk" for new hires.

• Time Off: Unlimited Paid Time Off (PTO) and sick days, supplemented by a Monthly Company Wellness Day Off.

• Office Amenities: Snacks, drinks, and catered lunches provided at the office.

• Team Engagement: Regular team-building events to foster camaraderie.

Working Hours: Standard full-time hours, typically around 40 hours per week, with flexibility considered for hybrid work arrangements.

📝 Enhancement Note: The salary range is competitive for a Product Designer role with 2-5 years of experience in a major tech hub like New York City. The benefits package is robust, supporting employee well-being and professional growth, which can be attractive to operations professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising Technology (AdTech), specifically focused on Connected TV (CTV) advertising.

Company Size: Tatari has experienced rapid growth, indicated by its industry recognition and executive team's experience from major tech companies. While not explicitly stated, it's likely a mid-to-large-sized growth-stage company (100-500 employees).

Founded: 2016, indicating a company with established processes but still in a significant growth and innovation phase.

Team Structure:

• The Product Design team operates with a focus on individual contribution and collaboration within the design system. Designers work closely with Product Managers and Engineers.

• The role emphasizes individual ownership of design work rather than broad cross-team direction or owning the entire design system, suggesting a specialized but integrated team structure.

• Collaboration is expected to be strong with Product Management and Engineering, forming a core product development triad. Methodology:

• Data-Driven Design: A core philosophy, evident in the emphasis on designing for measurement and reporting accuracy. Decisions are backed by evidence from user research and data analysis.

• Systems Thinking: Designers are expected to contribute to and work within a cohesive Design System, ensuring consistency and scalability.

• Agile/Iterative Development: The process from discovery through delivery implies an iterative approach, with feedback loops integrated throughout.

• Customer-Centricity: A strong emphasis on understanding user needs and delivering real customer value, particularly for brands using Tatari's platform.

Company Website: https://www.tatari.tv/

📝 Enhancement Note: Tatari's culture appears to be innovative, data-centric, and focused on tangible customer results, aligning well with the operational efficiency and performance-measurement needs inherent in GTM roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with 2-5 years of experience. It's an individual contributor role focused on delivering high-quality design for specific product areas, particularly data visualization and reporting features. It requires a strong understanding of user needs and the ability to translate complex data into actionable insights for clients.

Reporting Structure: The Product Designer will report to a Design Lead or Head of Product/Design, working closely with Product Managers and Engineering leads on specific feature development. The role involves contributing to the Design System, indicating collaboration with other designers who may maintain or evolve it.

Operations Impact: The designs produced in this role have a direct impact on Tatari's Go-To-Market strategy. By creating intuitive reporting dashboards and measurement tools, this designer empowers sales, client success, and marketing teams to:

• Effectively demonstrate the ROI of TV advertising campaigns to clients.

• Provide clear, data-backed insights for campaign optimization.

• Enhance client retention and satisfaction through robust performance reporting.

• Support data-driven decision-making across customer-facing teams. Growth Opportunities:

• Design System Expertise: Deepen expertise by contributing significantly to Tatari's Design System, potentially leading initiatives for specific components or areas.

• Specialization: Develop deep expertise in data visualization and AdTech analytics, becoming a go-to resource for complex data representation challenges.

• Product Leadership: Progress to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and influencing product strategy.

• Cross-Functional Influence: Gain deeper understanding of GTM operations and client needs, allowing for more strategic design contributions that directly support business objectives.

📝 Enhancement Note: The growth path is clear for a designer to become a specialist in a critical area of the product that directly supports the GTM engine.

🌐 Work Environment

Office Type: Tatari offers a hybrid work model, requiring 2 days per week in their New York City office. This suggests a modern office environment designed to foster collaboration and team connectivity.

Office Location(s): New York, New York, United States. The specific office location details would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office environment is likely set up to facilitate focused work and spontaneous collaboration, supporting the hybrid model. Expect shared workspaces, meeting rooms equipped for hybrid interactions, and common areas.

• Technology Enabled: Access to necessary design tools, software, and potentially specialized hardware for prototyping and research will be provided.

• Team Interaction: Opportunities to interact with designers, PMs, engineers, and potentially members of the GTM teams during office days, fostering a holistic understanding of the product and its users.

Work Schedule: The role is full-time, with the expectation of working approximately 40 hours per week. The hybrid model provides flexibility, allowing for focused work at home and collaborative sessions in the office. This structure is conducive to the iterative design process and team alignment.

📝 Enhancement Note: The hybrid model is a key aspect, balancing individual productivity with team collaboration, which is crucial for design roles and their integration with product and GTM teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and alignment with the role.

• Portfolio Presentation & Design Exercise: A deeper dive into your portfolio, likely involving presenting 1-2 case studies. This may be followed by a design exercise or a discussion about a hypothetical design challenge relevant to Tatari's product.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to assess collaboration skills, technical understanding, and ability to integrate design within the development process.

• Hiring Manager/Team Lead Interview: A final interview to discuss team fit, career aspirations, and overall alignment with Tatari's culture and vision.

Portfolio Review Tips:

• Prioritize Data Visualization: Select case studies that strongly showcase your data visualization skills, detailing the problem, your approach, and the impact of your designs on user understanding and business outcomes.

• Structure Your Case Studies: For each case study, clearly outline:

  • The Problem: What was the user or business challenge?
  • Your Role & Responsibilities: What specifically did you do?
  • Your Process: How did you approach the problem (research, ideation, design, testing)?
  • The Solution: What were the key design decisions and final deliverables?
  • The Impact: What were the measurable results or outcomes?

• Highlight Collaboration: Emphasize how you partnered with PMs and engineers, and how you incorporated feedback.

• Demonstrate Systems Thinking: Show how your designs fit into a larger product ecosystem and reference your experience with design systems.

• Be Ready to Discuss Trade-offs: Articulate the decisions you made, including any trade-offs between ideal design and technical constraints or business priorities.

Challenge Preparation:

• Understand Tatari's Product: Research Tatari's platform, its clients, and the AdTech industry. Focus on how measurement and reporting are critical to their value proposition.

• Prepare for Data Interpretation Questions: Be ready to discuss how you would approach designing for complex data sets, ensuring accuracy and clarity.

• Practice Articulating Design Rationale: Clearly explain why you made specific design choices, linking them back to user needs, business goals, and data insights.

📝 Enhancement Note: The emphasis on data visualization and specific case study requirements indicates that the hiring team is looking for a designer with a strong analytical mindset and proven ability to translate complex data into user-friendly interfaces, directly supporting the GTM function.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The core tool for wireframing, high-fidelity mockups, prototyping, and design system management. Fluency is essential.

• Prototyping Tools: Experience with Figma's built-in prototyping capabilities is expected.

• AI Prototyping Tools (Preferred): Familiarity with tools like Claude Design, Lovable, or Cursor is a plus, indicating an interest in leveraging AI for design efficiency.

Analytics & Reporting Context:

• While the designer won't be directly building reports, understanding how data is structured, analyzed, and presented is crucial. Familiarity with data visualization principles and best practices is key.

• Experience with analytics platforms or data-heavy products will be beneficial. Collaboration & Documentation Tools:

• Tatari likely uses standard project management and communication tools (e.g., Jira, Slack, Confluence) for team collaboration and workflow management.

• Design system documentation will likely be managed within Figma or a dedicated platform.

📝 Enhancement Note: Proficiency in Figma is a baseline requirement. The mention of AI prototyping tools suggests an innovative approach to design processes within the company.

👥 Team Culture & Values

Operations Values (Inferred for Design Team):

• Customer Impact: A strong focus on delivering tangible value to clients through well-designed, data-driven products that support their advertising goals.

• Data-Informed Decisions: A commitment to using data (user research, analytics, performance metrics) to guide design choices and validate solutions.

• Collaboration & Transparency: Openness to feedback, cross-functional teamwork, and sharing knowledge to collectively improve the product and design system.

• Excellence & Craftsmanship: A dedication to high-quality design execution, attention to detail, and continuous improvement of design craft and systems.

• Innovation: Embracing new technologies and methodologies, such as AI in design, to enhance efficiency and user experience.

Collaboration Style:

• Partnership with PM & Eng: A collaborative approach that treats Product Managers and Engineers as integral partners in the design process, fostering shared ownership.

• Design System Contribution: A culture of shared responsibility for the design system, where designers contribute to its growth and actively use it to ensure consistency.

• Iterative Feedback: Embracing a continuous feedback loop, both within the design team and with cross-functional partners, to refine designs and processes.

📝 Enhancement Note: The company values and inferred team culture emphasize a results-oriented, collaborative, and data-driven environment, which is highly relevant for operations-minded professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be translating dense, multi-dimensional advertising performance data into interfaces that are intuitive and easy to understand for users who may not be data experts.

• Balancing Accuracy and Usability: Ensuring that design optimizations for readability do not distort or misrepresent the underlying data is a critical balancing act.

• Navigating Technical Constraints: Working within the existing technology stack and development timelines while pushing for innovative design solutions.

• Contributing to a Evolving Design System: Actively participating in the evolution of the Tatari Design System, ensuring it meets the needs of new features and grows Scalably.

Learning & Development Opportunities:

• AdTech & Measurement Expertise: Gaining deep knowledge of the AdTech industry, TV advertising measurement, and the specific analytics needs of Tatari's clients.

• Advanced Data Visualization: Enhancing skills in designing complex data visualizations and interactive dashboards.

• Design System Leadership: Opportunities to take ownership of specific aspects of the design system, leading to potential future leadership roles.

• Cross-Functional Acumen: Developing a strong understanding of GTM operations, sales processes, and client success strategies through close collaboration.

📝 Enhancement Note: These challenges and opportunities are directly tied to the core function of the role, which is to provide critical data insights that fuel GTM success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex data set. What was your process, and how did you ensure accuracy and usability?" (Focus on data visualization case studies).

• "How do you approach balancing the need for detailed data reporting with the user's desire for simplicity and intuitive understanding?" (Discuss trade-offs and user-centric design principles).

• "Walk us through a feature you designed that required close collaboration with Product Managers and Engineers. What were the key challenges and how did you overcome them?" (Highlight communication, negotiation, and teamwork).

• "How do you contribute to or interact with a design system? What are your thoughts on its importance?" (Emphasize your understanding of system thinking and contribution). Company & Culture Questions:

• "What interests you about Tatari and our mission to revolutionize TV advertising?" (Research Tatari's impact, awards, and client roster).

• "How do you see your role as a Product Designer contributing to the success of our clients and our Go-To-Market teams?" (Connect your design skills to business outcomes and GTM support).

• "Describe your ideal work environment and how you collaborate within a hybrid setting." (Align your preferences with Tatari's hybrid model and collaborative culture). Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative with a clear beginning (problem), middle (your process and solutions), and end (impact).

• Focus on "Why": Clearly articulate the rationale behind your design decisions, linking them to user needs, business objectives, and data insights.

• Show, Don't Just Tell: Use visual aids effectively – mockups, prototypes, user flows – to illustrate your points.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs, especially in relation to efficiency, usability, or client satisfaction.

• Be Prepared for Deep Dives: Anticipate questions about your process, tools, and specific design choices.

📝 Enhancement Note: Preparing specific examples related to data visualization and GTM support will significantly strengthen an applicant's candidacy.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Tatari Greenhouse job board.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that demonstrate your expertise in data visualization, reporting interfaces, and end-to-end product design. Ensure each case study clearly articulates your process, challenges, and the measurable impact of your work.

• Resume Optimization: Ensure your resume clearly lists your experience with relevant tools (Figma, prototyping) and highlights achievements related to data-heavy products or AdTech if applicable. Use keywords from the job description such as "data visualization," "product design," "UX research," and "design system."

• Prepare for the Portfolio Review: Practice presenting your case studies, focusing on explaining your design rationale, collaboration process, and how your designs supported business objectives or user needs. Be ready to discuss your approach to complex data interpretation.

• Company Research: Thoroughly research Tatari, its mission, its clients, and its position in the AdTech industry. Understand the importance of measurement and reporting in their value proposition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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