Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Bright Food Asia Pacific

Location: Eastern Creek, New South Wales, Australia

Job Type: Full-Time

Category: Creative / Marketing Operations

Date Posted: May 04, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Leads the creative execution and brand guardianship for a diverse portfolio of FMCG food brands, ensuring visual consistency and impact.

• Drives high-quality, brand-led creative across packaging, print, digital, and retail touchpoints from concept to final production.

• Manages multiple design briefs concurrently, collaborating closely with Marketing and New Product Development (NPD) teams to meet deadlines and objectives.

• Develops standout retail and campaign assets that support product launches and enhance shelf presence within major retail environments.

• Produces engaging digital and content assets for various platforms, presentations, and publications, maintaining meticulous attention to detail.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on FMCG packaging and print production. The "Creative / Marketing Operations" category has been assigned due to the blend of creative execution, brand management, and the operational aspects of managing design workflows, print readiness, and cross-functional collaboration, which are critical in a fast-paced consumer goods environment. The hybrid work arrangement suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Design and deliver high-quality, print-ready FMCG packaging artwork that adheres to strict technical specifications and brand guidelines, ensuring exceptional shelf appeal.

• Create compelling in-store promotional materials and campaign assets that effectively support new product launches and drive consumer engagement and sales.

• Champion and meticulously enforce brand guidelines across all creative outputs to maintain brand integrity, consistency, and a high standard of quality.

• Develop visually engaging digital assets, content for social media, website elements, presentations, and publications that align with brand strategy.

• Proactively manage a concurrent workflow of multiple design briefs, collaborating with stakeholders in Marketing, NPD, and Sales to ensure timely and on-brief delivery.

• Provide creative direction and feedback on design projects, acting as a key contributor to the overall visual strategy of the brand portfolio.

• Stay abreast of industry trends in packaging design, retail merchandising, and digital content to bring fresh, innovative ideas to the creative process.

• Oversee and collaborate with external print vendors and agencies to ensure accurate and efficient production of design assets.

📝 Enhancement Note: The core responsibilities are heavily focused on the end-to-end execution of design for FMCG, with a particular emphasis on print production and retail impact. The "brand guardianship" aspect implies a strategic responsibility beyond just execution, requiring a deep understanding of brand positioning and market dynamics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role.

Experience: 5-10 years of professional graphic design experience, with a significant focus on FMCG packaging, retail design, or brand-focused creative roles.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, InDesign, and Photoshop.

• Deep understanding and practical experience with print production processes, including artwork setup, color management, and pre-press requirements.

• Proven experience in FMCG packaging design and retail point-of-sale (POS) or campaign asset creation.

• Strong ability to act as a brand guardian, ensuring all creative work consistently adheres to established brand guidelines and visual identity systems.

• Demonstrated capability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines in a fast-paced environment.

• Excellent attention to detail, with a commitment to file accuracy and quality control.

Preferred Skills:

• Experience with Adobe Premiere Pro or After Effects for basic video or motion graphics.

• Familiarity with digital content creation for social media, web banners, and email marketing.

• Knowledge of visual systems design and brand architecture.

• Experience working with diverse food brands and understanding their unique market positioning.

📝 Enhancement Note: The emphasis on "advanced skills" and "deep knowledge" in specific Adobe Suite programs and print production indicates a need for hands-on expertise, not just conceptual understanding. The "5-10 years" experience suggested by the AI aligns well with the senior nature of the role and the requirement for deep functional knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact FMCG packaging designs, showcasing technical execution and creative appeal.

• Examples of retail design and campaign assets that demonstrate an understanding of shelf presence and consumer engagement strategies.

• Case studies detailing the design process from brief to final print-ready artwork, highlighting problem-solving and collaboration.

• Demonstrations of brand guardianship, showing how brand guidelines were applied and maintained across various projects.

Process Documentation:

• Workflows demonstrating concept development, iteration, and final artwork preparation for print.

• Examples of managing project timelines, stakeholder feedback loops, and print production coordination.

• Documentation of how brand guidelines were interpreted and implemented for specific product lines or campaigns.

📝 Enhancement Note: For a Senior Graphic Designer role, particularly in FMCG where print accuracy is paramount, a portfolio is critical. It needs to go beyond aesthetics to showcase technical proficiency, process understanding, and brand strategic thinking. The portfolio should clearly articulate the candidate's experience with the entire design lifecycle, from initial concept to final, production-ready output.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, 5-10 years of experience, and location in Eastern Creek, NSW, Australia, a competitive salary range for a Senior Graphic Designer would typically fall between AUD $90,000 - $130,000 per annum. This estimate considers the cost of living in Sydney metropolitan areas and industry benchmarks for senior creative roles within FMCG.

Benefits:

• Attractive remuneration package.

• Bonus opportunity, reflecting performance and company success.

• Collaborative and high-trust work culture.

• Flexible working arrangements, promoting work-life balance.

• Employee discounts on company products.

• Broad benefits program, likely including health, retirement, and other standard employment benefits.

Working Hours: The standard full-time working hours of 40 hours per week are indicated. The "flexible working arrangements" suggest potential for some flexibility in scheduling days or hours, within the operational needs of the team and business.

📝 Enhancement Note: The salary range is an estimate based on general market data for senior graphic design roles in metropolitan Sydney, Australia, considering the FMCG industry. The AI-identified benefits are explicitly mentioned in the job description and are highly attractive for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (FMCG - Fast-Moving Consumer Goods), Retail. This industry is characterized by high volume, rapid product cycles, strong brand loyalty, and intense competition, requiring agile and impactful creative solutions.

Company Size: While not explicitly stated, the presence of a dedicated Creative & Design team, Marketing, and NPD departments suggests a medium to large organization. The company "Manassen Foods" (part of Bright Food Asia Pacific) is known for its extensive portfolio of well-established brands.

Founded: Bright Food (the parent company) has a significant history, and Manassen Foods has been a prominent player in the Australian food market for a considerable time. This implies a stable organization with deep roots and established market presence.

Team Structure:

• The Senior Graphic Designer reports to the Head of Creative & Digital, indicating a clear reporting line within a dedicated creative function.

• The role involves close collaboration with Marketing, New Product Development (NPD), and the wider business, suggesting a cross-functional team dynamic essential for bringing products to market.

Methodology:

• Emphasis on brand guardianship ensures a structured approach to maintaining visual identity and quality across all creative outputs.

• The role requires a blend of creative ideation and rigorous execution, especially for print-ready artwork, indicating a process that values both innovation and technical precision.

• Collaboration with NPD and Marketing points to a go-to-market methodology that integrates creative input early in the product development cycle.

• The mention of "commercial impact" and "supporting product launches" highlights a results-oriented approach to creative work.

Company Website: [Company URL - e.g., bebright2.csod.com for careers, or a corporate site for Bright Food/Manassen Foods if available]

📝 Enhancement Note: Understanding the FMCG industry context is crucial. It means the design work has direct, visible impact on sales and consumer perception in competitive retail environments. The company’s established brands suggest a need for both preserving heritage and driving modern relevance.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level implies a significant degree of autonomy, responsibility for complex projects, and potentially mentoring junior designers. The role is a key contributor to the visual strategy and execution for major brands.

Reporting Structure: Reports to the Head of Creative & Digital. This suggests a career path that could lead to Lead Designer, Art Director, or further specialization within creative leadership or broader marketing roles within the organization.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, product appeal on shelves, campaign effectiveness, and ultimately, sales performance. Their role is integral to how millions of consumers interact with and choose these brands, making it a high-impact position within the GTM (Go-To-Market) strategy.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in FMCG packaging, advanced print production techniques, and potentially digital design for evolving platforms. Exposure to diverse food brands offers a broad learning canvas.

• Leadership Potential: With proven success, there's potential to move into a Lead Designer role, overseeing specific projects or brand portfolios, or to mentor junior team members.

• Cross-Functional Advancement: Experience gained in collaborating with NPD and Marketing can open doors to broader roles within brand management, product development, or marketing strategy over time.

📝 Enhancement Note: The "Senior" title and reporting line to a Head of Department indicate a significant growth trajectory. For operations professionals, understanding how creative output drives commercial success is key, and this role offers direct insight into that linkage.

🌐 Work Environment

Office Type: Hybrid. This means the role will involve a mix of on-site work at the Eastern Creek office and remote work. The on-site component is crucial for hands-on tasks, collaborative sessions, and access to specific equipment or resources.

Office Location(s): 8 Interchange Drive, Eastern Creek, NSW 2766, Australia. This location is in Western Sydney, known for its industrial and logistics hubs, which is common for FMCG operations.

Workspace Context:

• The hybrid model suggests a need for a well-equipped home office setup and strong digital collaboration tools.

• On-site, the designer will likely work within a creative studio environment, fostering collaboration with marketing and NPD colleagues. Access to print proofs and physical product samples would be common.

• The role demands a balance between focused individual design work and active participation in team meetings and brainstorming sessions.

Work Schedule: The standard 40-hour work week is implied, with flexibility offered. This allows operations professionals to manage their time effectively, balancing project demands with personal commitments, which is a significant benefit for sustained productivity and well-being.

📝 Enhancement Note: The hybrid nature of the role requires strong self-discipline and time management. For operations professionals, understanding how to maintain productivity and collaboration across different work settings is essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter review of application and portfolio for foundational requirements.

• Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio with the Head of Creative & Digital or Senior Design team. This will assess technical skills, design thinking, and understanding of print production. Expect to discuss specific projects, your process, and problem-solving approaches.

• Practical Exercise/Case Study: A potential challenge to design a concept for a specific product or campaign, or to critique existing creative, demonstrating problem-solving and strategic thinking under time constraints.

• Cultural Fit Interview: Discussion with team members or other department heads (e.g., Marketing) to assess collaboration style, communication, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects, prioritizing FMCG packaging and retail design.

• Showcase Process: For each project, clearly outline the brief, your role, the challenges, your creative process (ideation, sketching, digital execution), and the final outcome. Use visuals to tell the story.

• Highlight Technical Skills: Explicitly detail your print production knowledge, artwork setup, and any challenges overcome in achieving print-ready files.

• Quantify Impact: If possible, include metrics or discuss the commercial impact of your designs (e.g., "This packaging redesign led to a X% increase in sales").

• Brand Consistency: Demonstrate how you've applied and maintained brand guidelines, even when refreshing or innovating.

Challenge Preparation:

• Familiarize yourself with Bright Food Asia Pacific's brands (Sunbeam, Trident, Marion's Kitchen, Yorkshire Tea) and their current market positioning.

• Be prepared to discuss your approach to creating impactful retail displays and packaging that stand out in a busy supermarket aisle.

• Practice articulating your design rationale clearly and concisely, focusing on how design decisions support business objectives.

📝 Enhancement Note: The emphasis on a "hands-on role" and "print-ready perfection" means the portfolio review and any practical exercises will heavily scrutinize technical execution and print knowledge. Candidates should be ready to defend their design choices with strategic reasoning and demonstrate a deep understanding of production realities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logo design, and artwork creation. Expect advanced usage for complex packaging die-lines and illustrations.
  • InDesign: Crucial for layout, typography, and multi-page documents; used extensively for packaging dielines, spec sheets, and retail collateral.
  • Photoshop: Key for image manipulation, retouching, mockups, and creating raster-based assets.

• Premiere Pro (Bonus): Useful for basic video editing for digital content or campaign assets.

Analytics & Reporting: While not a direct analytics role, understanding how design impacts performance metrics (sales, engagement) is beneficial. The designer may use reports from marketing or sales teams to inform creative decisions.

CRM & Automation: Not directly applicable to this design role, but an understanding of how marketing automation tools might be used for digital asset deployment could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Illustrator and InDesign for packaging, is non-negotiable. The "bonus" mention of Premiere Pro suggests a growing need for digital content creation capabilities.

👥 Team Culture & Values

Operations Values:

• Quality & Craft: A strong emphasis on high-quality execution and attention to detail, especially in print production.

• Brand Guardianship: A deep respect for brand integrity and consistency across all touchpoints.

• Collaboration: A high-trust environment where working closely with Marketing, NPD, and other departments is key to success.

• Commercial Impact: A focus on driving tangible business results through creative work, linking design to sales and product launches.

• Efficiency: The ability to manage multiple briefs and deliver on time, reflecting an operational mindset within creative execution.

Collaboration Style:

• Integrated Teams: The role requires close partnership with Marketing and NPD, suggesting a collaborative workflow where creative input is integrated early and often.

• Solution-Focused: A mindset geared towards finding creative solutions that meet business objectives and overcome production challenges.

• Open Communication: A culture that encourages clear communication, feedback exchange, and a proactive approach to project management.

📝 Enhancement Note: The company culture emphasizes tangible results ("hits the shelf," "commercial impact") and collaborative problem-solving, which are core tenets of effective operations. For a designer, this means understanding the business context of their creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining established brand identities while creating fresh, engaging designs for new products and campaigns.

• Managing High Volume & Pace: Delivering high-quality work consistently across a diverse portfolio under tight deadlines.

• Technical Print Production: Ensuring flawless execution for print-ready artwork, which can be complex with FMCG packaging requirements and diverse printing methods.

• Cross-Functional Alignment: Effectively translating marketing objectives and NPD requirements into compelling visual solutions that resonate with target consumers.

Learning & Development Opportunities:

• Specialized FMCG Design: Deepening expertise in packaging design for food products, including understanding material, printing technologies, and regulatory requirements.

• Digital Content Creation: Expanding skills in creating assets for digital marketing channels, social media, and web.

• Project Management: Enhancing skills in managing complex creative projects from brief to delivery, improving workflow efficiency.

• Brand Strategy: Gaining a deeper understanding of brand positioning, consumer insights, and market dynamics to inform design decisions.

📝 Enhancement Note: The challenges highlight the operational demands of a senior creative role in FMCG. Growth opportunities are geared towards deepening functional expertise and strategic understanding, aligning with career progression in marketing operations and creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation on an FMCG packaging project. How did you approach it, and what was the outcome?" (Focus on process, problem-solving, and brand guardianship.)

• "Walk us through your process for preparing print-ready artwork for a complex FMCG product. What are the critical steps and potential pitfalls you watch out for?" (Demonstrate technical knowledge and attention to detail.)

Company & Culture Questions:

• "What brands within our portfolio do you find most inspiring, and why? How might you approach refreshing or building upon their visual identity?" (Show research and strategic thinking.)

• "Describe your experience working in a hybrid or flexible work environment. How do you ensure productivity and collaboration?" (Assess self-management and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story about the challenge, your solution, and the results.

• Highlight Process: Clearly articulate your steps, from concept to final artwork. Use sketches or early concepts to show your ideation.

• Emphasize Technicality: For packaging, point out specific print considerations, die-lines, and technical challenges you overcame.

• Quantify Impact: Use data where possible (e.g., "This campaign design contributed to X% increase in engagement").

• Be Prepared for Critiques: Be open to discussing your work critically and demonstrating how you'd refine it.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational discipline, strategic thinking, and a deep understanding of the FMCG market and print production realities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Bright Food Asia Pacific careers portal (bebright2.csod.com).

• Portfolio Customization: Tailor your portfolio to prominently feature FMCG packaging and retail design examples. Highlight projects where you acted as a brand guardian and managed print production.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, advanced proficiency in Adobe Creative Suite, deep knowledge of print production, and specific achievements in FMCG and retail design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you contribute to commercial success, especially regarding your portfolio projects. Be ready to discuss your approach to hybrid work.

• Company Research: Thoroughly research Bright Food Asia Pacific's brands (Sunbeam, Trident, Marion's Kitchen, Yorkshire Tea) and understand their market presence, target audiences, and current creative executions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.