Senior Graphic Designer - Artwork

📍 Job Overview

Job Title: Senior Graphic Designer - Artwork Specialist

Company: Flora Food Group

Location: Hackensack, NJ, US

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-03-06T18:50:58

Experience Level: 5-10 Years

Remote Status: Hybrid (2-3 days per week in office)

🚀 Role Summary

• This role focuses on the meticulous creation and refinement of production-ready artwork, bridging creative strategy with final print deliverables.

• Expertise in typography, layout, and visual hierarchy is paramount for translating high-level design direction into elegant, brand-consistent visual assets.

• The position requires a deep understanding of print and pre-print production processes to ensure flawless execution across various product lines and brands.

• Collaboration with design leadership and cross-functional teams is key to developing bold, disruptive, and high-quality design languages.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the emphasis on "Artwork Specialist" and "production-ready artwork" strongly indicates a focus on the operational execution and finalization of design assets, rather than purely conceptual design. This role bridges creative output with manufacturing and distribution readiness, a critical function within GTM operations.

📈 Primary Responsibilities

• Develop and deliver best-in-class artwork and graphic design assets for multiple brands, product lines, and various formats, ensuring adherence to established brand guidelines.

• Translate high-level creative strategy, brand platforms, and conceptual design directions into refined, elegant, and production-ready artwork suitable for print and digital applications.

• Demonstrate expert command over typography, including precise font selection, hierarchy, kerning, leading, and overall readability to enhance visual communication.

• Adapt and maintain visual languages across a diverse portfolio of brands, ensuring aesthetic consistency, high craft standards, and clear brand expression in all deliverables.

• Own the end-to-end artwork development process, from initial layout and design exploration through to final file preparation for print and production.

• Elevate the execution of all design work through exceptional attention to detail, meticulous craftsmanship, and unwavering visual precision.

• Collaborate closely with the Head of Design & Consumer Experience and the broader design team to deliver bold, differentiated, and impactful creative results.

• Bring a proactive attitude, passion, curiosity, and a commitment to continuously raising the creative and executional bar for the design team.

📝 Enhancement Note: The responsibilities highlight a deep dive into the operational aspects of design execution, focusing on "production-ready artwork" and "print deliverables." This suggests a need for meticulousness and a strong understanding of technical requirements beyond pure aesthetics, aligning with GTM operations' focus on accurate and timely asset deployment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior level role.

Experience: 5+ years of progressive experience in graphic design, with a significant emphasis on artwork creation, packaging design, and production-ready execution.

Required Skills:

• Exceptional command of typography, layout, visual hierarchy, and core graphic design principles, with the ability to translate creative direction into refined artwork.

• Proven experience managing complex artwork files, multiple product variants, and high-volume execution with consistent accuracy and quality.

• Strong understanding of print and pre-print processes, including color management, file setup, technical constraints, and final production standards.

• Deep sensitivity to brand identity and visual language, with the ability to adapt across diverse brand styles while maintaining high craft and consistency.

• Extreme attention to detail and a commitment to quality control, ensuring flawless execution across all design deliverables.

• Expert proficiency in Adobe Illustrator, Photoshop, and InDesign.

Preferred Skills:

• Illustration skills.

• Experience with 3D/CGI workflows or basic 3D manipulation.

• Familiarity with AI tools for design exploration and efficiency enhancement.

📝 Enhancement Note: The emphasis on "production-ready artwork," "print and pre-print processes," and "file setup" indicates that this role requires a designer who understands the operational pipeline from concept to final output. Proficiency in specific Adobe Creative Suite tools at an "expert level" is crucial for efficient workflow and high-quality output, a common requirement in design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of design work with a strong emphasis on artwork creation and production-ready execution.

• Include detailed examples of complex artwork files, demonstrating management of multiple variants and high-volume output with accuracy.

• Present case studies of projects involving print and pre-print processes, highlighting understanding of color management, file setup, and technical constraints.

• Feature diverse brand identities and visual languages, illustrating the ability to adapt styles while maintaining aesthetic consistency and high craft.

Process Documentation:

• Examples of workflow design and optimization for artwork creation and production.

• Documentation of processes for managing complex file structures and variant control.

• Evidence of implementing quality control measures throughout the design and production lifecycle.

• Case studies detailing the end-to-end ownership of artwork development from concept to final print deliverables.

📝 Enhancement Note: For a role focused on "production-ready artwork," a portfolio is critical. It needs to demonstrate not just aesthetic talent but also the technical understanding and operational rigor required to deliver final assets. This includes showcasing process management, attention to detail, and an understanding of production workflows, which are key operational competencies.

💵 Compensation & Benefits

Salary Range: $100,000 - $150,000 base salary per year.

Benefits:

• Hybrid work model with 2-3 days per week in the office.

• Shuttle service available from NYC for convenient commuting.

• Comprehensive benefits package (details not specified, but typically includes health, dental, vision insurance, retirement plans, paid time off, etc.).

• Opportunity to work with a portfolio of diverse brands within the Flora Food Group.

• Collaborative and high-standard creative environment.

Working Hours: Assumed 40 hours per week, with flexibility expected for project deadlines and collaborative needs, typical for a full-time, hybrid role.

📝 Enhancement Note: The provided salary range is specific and competitive for a Senior Graphic Designer role in the Hackensack, NJ area, reflecting the required expertise and responsibilities. The hybrid nature and shuttle service are key benefits for attracting talent, particularly from nearby urban centers like NYC.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Flora Food Group portfolio). This industry often demands strong branding, appealing packaging, and consistent visual communication across diverse product lines and marketing channels.

Company Size: Flora Food Group is likely a medium to large enterprise, given the structure implied by a "Head of Design & Consumer Experience" and multiple brands. This size typically means established processes but also opportunities to influence and improve them.

Founded: The founding date is not provided, but the company's focus on design suggests a commitment to brand building and consumer experience, potentially indicating a company that values innovation and aesthetic quality in its operations.

Team Structure:

• The design team likely operates under the Head of Design & Consumer Experience, with this Senior Graphic Designer reporting directly to them.

• The team will include other designers, potentially specialists in areas like packaging, digital, or illustration.

Methodology:

• Emphasis on "best-in-class artwork" and "beautifully crafted, elegant, production-ready artwork" suggests a methodology focused on high-quality execution and meticulous detail.

• The translation of "high-level creative direction" implies a structured approach to design briefs and concept development.

• Collaboration across multiple brands indicates a need for standardized processes for asset management and brand guideline enforcement.

Company Website: https://www.florafoodgroup.com/

📝 Enhancement Note: Flora Food Group's focus on design, particularly for consumer goods, implies a culture that values aesthetics, brand integrity, and effective visual communication as core components of its business operations and go-to-market strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a high degree of autonomy, expertise, and responsibility for the final output of critical design assets. The focus is on mastery of craft and production, rather than management of people.

Reporting Structure: The role reports to the Head of Design & Consumer Experience, indicating a direct line to senior leadership within the design function. This provides visibility and opportunity for influence.

Operations Impact: The Senior Graphic Designer's work directly impacts the visual appeal and market readiness of Flora Food Group's products. High-quality artwork and packaging are crucial for consumer perception, brand recognition, and ultimately, sales performance. Flawless execution ensures smooth production and avoids costly errors.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced print production, packaging die-lines, or emerging design technologies (e.g., AI tools, 3D rendering).

• Lead Projects: Take ownership of design execution for major product launches or brand refreshes, managing the workflow for smaller design tasks or junior designers.

• Cross-functional Influence: Become a go-to expert for production-ready design, influencing process improvements and best practices across marketing and product teams.

• Transition to Design Management: With demonstrated leadership and project ownership, potential future growth could lead to a Design Lead or Art Director role, managing a team or specific brand portfolios.

📝 Enhancement Note: The "Senior" title and focus on "ownership" suggest opportunities for greater responsibility and influence within the design operations framework, with potential pathways to leadership or specialized expert roles.

🌐 Work Environment

Office Type: Hybrid model, requiring 2-3 days per week in the Hackensack, NJ office. This suggests a collaborative office space designed for teamwork, creative brainstorming, and in-person meetings.

Office Location(s): Hackensack, NJ, with a shuttle service available from NYC. This indicates accessibility for talent coming from a major metropolitan hub, suggesting the office is well-equipped and strategically located.

Workspace Context:

• The Hackensack office likely provides a professional environment conducive to focused design work, equipped with necessary hardware and software.

• The hybrid model allows for focused individual work at home, balanced with collaborative sessions, critiques, and team synergy in the office.

• Proximity to NYC suggests access to industry trends, talent, and potentially a dynamic creative community.

Work Schedule: Standard full-time hours (assumed 40 hours/week) with the expectation of flexibility to meet project deadlines, especially critical for production-focused roles where timely delivery is paramount.

📝 Enhancement Note: The hybrid setup for this design operations role aims to balance focused, individual craft execution with collaborative team dynamics and in-person feedback essential for high-quality creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio, assessing alignment with experience and skill requirements.

• Portfolio Review & Creative Challenge: Presentation of portfolio to the Head of Design & Consumer Experience and potentially other design team members. May involve a specific design challenge focused on artwork creation, production readiness, or adapting a given creative brief.

• Skills Assessment: Technical assessment of proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), potentially through a practical exercise.

• Cultural Fit & Collaboration: Interviews to assess how the candidate collaborates, handles feedback, and fits within the team's high-standard, fast-paced environment.

• Final Interview: Discussion with senior leadership to confirm fit and offer.

Portfolio Review Tips:

• Highlight Production Expertise: Clearly showcase projects where you took designs from concept to final, print-ready artwork. Emphasize your role in file preparation, color management, and technical execution.

• Demonstrate Typography Mastery: Include examples where typography is a key design element, showing your understanding of hierarchy, readability, and aesthetic application.

• Showcase Brand Adaptability: Present work across different brands or styles to prove your versatility and ability to maintain brand integrity while executing sophisticated designs.

• Detail Your Process: For selected projects, briefly explain your process, especially concerning problem-solving for production challenges or ensuring quality control.

• Include Technical Skills: Explicitly mention your proficiency in Adobe Illustrator, Photoshop, and InDesign within your portfolio descriptions or resume.

Challenge Preparation:

• Be prepared to receive a creative brief and develop a design concept that can be executed into production-ready artwork.

• Practice translating abstract creative direction into concrete visual elements, focusing on typography and layout.

• Familiarize yourself with common print production issues and how to address them in the design phase.

• Be ready to discuss your thought process and decision-making for any design choices, especially those related to technical execution and brand consistency.

📝 Enhancement Note: The emphasis on "production-ready artwork" and "print deliverables" means the interview process will likely probe deeply into technical skills and process management, not just creative concepting. A strong portfolio demonstrating this end-to-end capability is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector-based artwork creation, logo design, and detailed illustration work. Expect to demonstrate expert-level skills in creating clean, scalable graphics.

• Adobe Photoshop: Crucial for image manipulation, retouching, complex compositing, and preparing raster-based assets. Mastery of layers, masks, and color correction is expected.

• Adobe InDesign: The primary tool for layout and page design, essential for creating packaging mockups, multi-page documents, and ensuring proper print output settings.

Analytics & Reporting: While not directly listed as a responsibility, understanding how design assets perform (e.g., through A/B testing on digital assets, or sales data linked to packaging design) could be a plus.

CRM & Automation: Not directly applicable to this role, but familiarity with project management tools (e.g., Asana, Trello, Monday.com) used for design workflow management might be beneficial.

📝 Enhancement Note: Proficiency in Adobe Illustrator, Photoshop, and InDesign at an "expert level" is a non-negotiable requirement. This role is deeply integrated with these tools for the creation and finalization of all visual assets.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on meticulous execution, high standards, and delivering flawless, production-ready artwork.

• Brand Integrity: Commitment to upholding and enhancing brand identity and visual language across all designs.

• Collaboration: Working effectively with the Head of Design, other designers, and cross-functional teams to achieve shared goals.

• Innovation & Curiosity: A drive to explore new creative directions and leverage tools (including AI) to enhance design processes and outcomes.

• Attention to Detail: A core value for ensuring accuracy in complex artwork files and production specifications.

Collaboration Style:

• Expected to be highly collaborative, working closely with the Head of Design for creative direction and feedback.

• Requires effective communication with cross-functional teams (marketing, product development) to ensure design alignment with business objectives.

• Openness to constructive criticism and a proactive approach to problem-solving within a team environment.

📝 Enhancement Note: The company culture values high standards and meticulous execution, aligning with the operational demands of producing production-ready artwork for a consumer goods company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-volume, production-ready artwork within tight deadlines while maintaining impeccable quality and creative integrity.

• Complex Brand Adaptations: Consistently executing sophisticated designs across a diverse portfolio of brands, each with unique visual languages and requirements.

• Technical Production Hurdles: Navigating the intricacies of print and pre-print processes, ensuring all technical specifications are met for flawless output.

• Evolving Design Tools: Staying current with advancements in design software, including AI tools, and integrating them effectively into workflows.

Learning & Development Opportunities:

• Advanced Production Techniques: Deepening knowledge in specialized areas of print production, packaging engineering, or material science related to design.

• 3D/CGI Integration: Developing skills in 3D modeling and rendering for enhanced visual mockups and asset creation.

• AI-Assisted Design: Exploring and mastering AI tools for rapid ideation, asset generation, and workflow optimization.

• Brand Strategy Contribution: Gaining deeper insights into brand strategy to inform artwork creation and ensure maximum impact.

📝 Enhancement Note: The role presents challenges that are deeply rooted in the operational realities of design production, offering significant opportunities for skill development in specialized areas of graphic arts and workflow efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a high-level creative brief into production-ready artwork. Walk me through a specific example." (Focus on your end-to-end process, including technical considerations).

• "How do you ensure brand consistency and high craft standards when working across multiple, distinct brand identities?" (Highlight your understanding of brand guidelines and visual language adaptation).

• "Discuss your experience with print production. What are the key considerations for file setup, color management, and technical constraints?" (Prepare to detail your knowledge of pre-press requirements).

Company & Culture Questions:

• "What interests you about Flora Food Group and our brands?" (Research their portfolio and recent campaigns).

• "How do you handle constructive criticism or feedback on your design work?" (Showcase your collaborative and growth-oriented mindset).

Portfolio Presentation Strategy:

• Structure for Production: Organize your portfolio to clearly delineate projects that showcase your expertise in artwork creation and production readiness. Use clear headings and descriptions.

• Highlight Key Deliverables: For each relevant project, explicitly state the final deliverables (e.g., "Print-ready packaging files," "High-resolution artwork for POS displays").

• Showcase Technical Details: Briefly mention the software used, specific technical challenges overcome (e.g., color matching for a specific material, complex die-line requirements), and your role in ensuring printability.

• Tell a Story of Execution: Frame your projects not just as beautiful designs, but as successful solutions that met specific production and brand objectives.

📝 Enhancement Note: Prepare to articulate your technical expertise and process management skills as thoroughly as your creative vision. The interview will likely assess your ability to execute and deliver, not just conceptualize.

📌 Application Steps

To apply for this Senior Graphic Designer - Artwork Specialist position:

• Submit your application through the Flora Food Group careers portal at https://www.florafoodgroup.com/careers/join-flora-food-group/8453056002?gh_jid=8453056002.

• Curate Your Portfolio: Select your strongest work that exemplifies expertise in artwork creation, print production, typography, and brand adaptation. Ensure it clearly showcases your ability to deliver production-ready assets.

• Optimize Your Resume: Highlight your 5+ years of experience, focusing on keywords like "artwork creation," "production-ready," "print processes," "Adobe Illustrator/Photoshop/InDesign," and "typography." Quantify achievements where possible.

• Prepare for the Portfolio Review: Practice presenting your portfolio, focusing on your role in the production process, technical considerations, and how you ensured flawless execution. Be ready to discuss specific case studies in detail.

• Research Flora Food Group: Understand their brands, recent campaigns, and company values. Consider how your design approach aligns with their aesthetic and business objectives, especially within the food and beverage industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.