Senior Graphic Designer (AI + Motion Exp)

📍 Job Overview

Job Title: GenAI Senior Graphic Designer

Company: Brandtech+

Location: Mumbai, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-06-10T09:51:40

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the integration of Generative AI (GenAI) in graphic design workflows to accelerate content creation and enhance creative output for high-profile brands.

• Develop and refine integrated design assets, including static, animated, and video formats, for digital marketing, social media, and e-commerce platforms, leveraging proprietary AI tools like Pencil and other GenAI technologies.

• Collaborate within multi-disciplinary teams, translating client briefs into compelling visual narratives from concept through to final asset delivery, ensuring brand consistency and adherence to evolving AI-driven best practices.

• Drive innovation by staying abreast of the latest GenAI trends and design technologies, proactively experimenting with new tools and methodologies to push creative boundaries and improve efficiency.

📝 Enhancement Note: This role is positioned at a senior level, requiring demonstrated expertise in both traditional design principles and cutting-edge GenAI applications. The emphasis on "integrated designer with motion skills" and specific AI platforms like "Pencil" indicates a need for a hybrid creative professional who can fluidly move between conceptualization, execution, and optimization using AI tools.

📈 Primary Responsibilities

• Ideate, design, and animate integrated digital marketing assets, e-commerce content, and social-first visuals, utilizing GenAI tools to enhance or transform ideation and production processes.

• Execute end-to-end creative development, from initial brief interpretation and concept generation to AI-driven image/video creation and final assembly across various GenAI models and techniques.

• Adapt and optimize created assets for multi-channel distribution, ensuring adherence to best practices for web, mobile, and social media platforms.

• Maintain and implement brand guidelines meticulously, ensuring visual quality, brand cohesion, and alignment with client objectives throughout the creative process.

• Responsibly implement GenAI capabilities to rapidly iterate on designs based on feedback, ensuring quick turnaround and continuous improvement.

• Present work effectively to internal teams, articulating the strategic use of GenAI in the ideation and execution phases of projects.

• Proactively research and experiment with emerging design and GenAI trends, proposing new tools and features for creative exploration and team adoption.

• Oversee the quality and consistency of creative output, ensuring alignment with brand guidelines, client objectives, and evolving AI-powered content best practices.

• Continuously research, evaluate, and experiment with new GenAI tools, sharing insights and fostering a culture of AI-driven innovation within the team.

• Ensure the timely, efficient, and effective delivery of finished assets across multiple concurrent projects, managing workload and priorities effectively.

📝 Enhancement Note: The responsibilities highlight a hands-on creative role that requires not only design and motion skills but also a strategic understanding of how to leverage GenAI for efficiency and innovation. The emphasis on "proprietary AI platform, Pencil" suggests a need for adaptability and a willingness to master specific internal tools.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Animation, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience as an Integrated Designer with motion skills, preferably within an advertising agency, in-house creative team, or design studio, with a strong portfolio showcasing integrated digital campaigns.

Required Skills:

• Proven experience as an Integrated Designer with a strong motion portfolio demonstrating hands-on creation of both traditional and AI-assisted projects.

• Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, and similar platforms.

• Advanced proficiency in Adobe Creative Cloud suite, including Photoshop, Illustrator, After Effects, and Premiere Pro.

• Strong critical eye for detail, with the ability to analyze GenAI outputs, identify inconsistencies, and refine them through prompt engineering or editing tools.

• Strategic judgment in evaluating briefs and identifying optimal integration points for GenAI in creative workflows.

• Hands-on experience with GenAI-driven ideation, prompt creation, and static/video asset generation.

• Strong awareness of digital, social, and e-commerce design standards, including mobile-first best practices and multi-channel asset adaptation.

• Excellent project management skills with the ability to manage multiple projects efficiently from brief to delivery.

• Strong written and verbal English communication skills.

• Adaptable and optimistic mindset regarding the opportunities and ethical considerations of GenAI in creative industries. Preferred Skills:

• Proficiency in Figma.

• Strong retouching skills.

• Experience with CGI and automation in creative production.

📝 Enhancement Note: The requirement for a portfolio that demonstrates AI-assisted projects, whether personal or client-related, is a key differentiator. The emphasis on "prompt refinement" and "analyzing GenAI outputs" points to a need for a designer who can critically evaluate and guide AI tools, not just use them passively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a blend of traditional graphic design, motion graphics, and AI-integrated projects.

• Case studies or examples demonstrating the application of GenAI tools (e.g., Midjourney, ChatGPT, Adobe Firefly) in the creative process, highlighting ideation, asset generation, or optimization.

• Examples of integrated digital campaigns across various platforms (social media, web, e-commerce) that demonstrate a cohesive brand message and visual strategy.

• Demonstrations of motion design capabilities, including animation, kinetic typography, and video editing for digital assets.

• Work samples that illustrate adaptation of assets for different channels and adherence to brand guidelines. Process Documentation:

• Evidence of understanding and implementing creative workflows that incorporate AI tools, from brief analysis to concept development and final delivery.

• Examples of how feedback has been incorporated into iterative design processes, especially when leveraging AI for rapid revisions.

• Documentation or case studies explaining how GenAI was strategically applied to achieve specific project objectives or overcome creative challenges.

• Demonstrations of managing multiple projects concurrently, highlighting methods for efficient workflow management and timely delivery.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate examples that explicitly show their ability to use GenAI tools effectively, not just as a novelty, but as a strategic component of their design process. Highlighting prompt engineering skills and the ability to refine AI outputs will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Mumbai, India, and the specialized skills in GenAI and motion design, the estimated salary range is ₹8,00,000 - ₹15,00,000 per annum. This range accounts for the advanced technical skills, creative expertise, and the remote work arrangement.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off and holidays.

• Opportunities for professional development and training in cutting-edge AI technologies.

• Access to internal resources and platforms, including proprietary AI tools like Pencil.

• Collaborative and innovative work environment with a global team.

• Potential for career advancement within The Brandtech Group.

Working Hours: Standard 40-hour work week, with flexibility for remote work. Specific working hours may vary based on project needs and client requirements, aligning with Mumbai's Asia/Kolkata time zone.

📝 Enhancement Note: The salary estimate is based on aggregated data for senior creative roles in Mumbai, India, considering the premium associated with GenAI and motion design expertise. The specific mention of "remote working until further notice" and the focus on AI training suggest benefits geared towards continuous learning and remote work support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Creative Production, Technology (specifically AI in creative).

Company Size: Part of The Brandtech Group, which operates globally with over 300 clients in 40+ countries. Brandtech+ itself is a specialized unit within this larger ecosystem, likely comprising a significant team of creative professionals.

Founded: The Brandtech Group was founded in 2017. Brandtech+ (formerly OLIVER+) is a key component of its global operations.

Team Structure:

• The role is part of a multi-disciplinary team that includes creative thinkers, tech-savvy trendsetters, and production professionals.

• This team likely collaborates closely with project managers, AI specialists, and other creative disciplines to deliver integrated solutions.

• The structure is designed to be agile and client-focused, operating across 40+ countries. Methodology:

• Emphasis on leveraging cutting-edge AI technology to revolutionize creative production and content delivery.

• Focus on efficiency, creativity, and data-driven decision-making through AI solutions.

• Client-centric approach, partnering with over 300 clients globally to provide high-quality solutions and talent.

• Commitment to continuous learning and experimentation with new technologies, particularly in the GenAI space.

Company Website: https://www.thebrandtechgroup.com/

📝 Enhancement Note: The company positions itself at the intersection of creativity and technology, specifically leveraging AI. This suggests a culture that values innovation, adaptability, and a forward-thinking approach to creative problem-solving. The global reach and client diversity imply a dynamic and fast-paced work environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Integrated Designer with GenAI and Motion Expertise. This role is critical for bridging traditional creative skills with emerging AI technologies, making it a pivotal position for driving innovation in content creation.

Reporting Structure: The role likely reports to a Creative Director, Head of Design, or a similar leadership position within the Brandtech+ creative department. Collaboration will be with designers, project managers, and AI specialists.

Operations Impact: The impact of this role is significant, directly influencing the quality, speed, and innovation of creative assets produced for a wide range of high-profile clients. By effectively integrating GenAI, the designer contributes to enhanced efficiency, cost-effectiveness, and the ability to deliver more scalable and impactful campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative workflows, becoming a go-to specialist for GenAI integration and prompt engineering.

• Leadership: Potential to move into a Lead Designer or Art Director role, guiding junior team members and shaping creative strategy for AI-powered projects.

• Skill Expansion: Continuously learn and master new AI tools and creative technologies, potentially contributing to internal training or R&D efforts.

• Client Impact: Work on increasingly complex and high-profile global campaigns, building a strong portfolio and reputation within the industry.

• Cross-functional Exposure: Gain experience working with technology and AI development teams, understanding the broader implications of AI in the creative industries.

📝 Enhancement Note: The role offers a unique opportunity to be at the forefront of AI integration in design. Growth will likely be tied to the candidate's ability to adapt, learn, and innovate with new technologies, positioning them for future leadership roles in an increasingly AI-influenced creative landscape.

🌐 Work Environment

Office Type: While the role is listed as "Remote working until further notice," Brandtech+ is part of The Brandtech Group, which operates globally, suggesting potential access to physical office spaces or co-working arrangements in various locations if the remote policy shifts.

Office Location(s): Mumbai, India is the primary location mentioned, but the company operates globally, indicating a distributed team structure.

Workspace Context:

• Remote Setup: The primary workspace will be a remote setup, requiring self-discipline, effective time management, and strong communication skills to collaborate with a distributed team.

• Technology Access: Candidates will have access to proprietary AI platforms (Pencil) and internal resources for training and development, supporting their remote work.

• Collaboration Tools: Expect to use various digital collaboration tools (e.g., Slack, Teams, project management software) to stay connected and manage projects effectively.

Work Schedule: A standard 40-hour work week is expected, with the flexibility afforded by a remote arrangement. However, given the global client base and the fast-paced nature of creative production, occasional flexibility may be required to meet project deadlines or collaborate with international teams across different time zones.

📝 Enhancement Note: The "Remote working until further notice" suggests that while remote is the current standard, there might be a future possibility of hybrid or on-site work or team meetups. Candidates should be prepared for a fully remote setup with strong digital communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, design skills, and demonstrated use of GenAI.

• Technical/Creative Interview: Likely involves a discussion about your design process, motion graphics experience, and specific examples of how you've used GenAI tools. You may be asked to walk through your portfolio and explain your approach to prompt engineering and AI output refinement.

• Practical Exercise/Challenge: A design challenge that requires you to create assets using GenAI, potentially under timed conditions, or to critique and improve existing AI-generated content. This will assess your ability to apply GenAI strategically and meet brand standards.

• Team/Cultural Fit Interview: A conversation with potential team members or a hiring manager to assess your collaboration style, adaptability, enthusiasm for new technologies, and alignment with Brandtech+'s values.

• Final Interview: May involve a discussion with senior leadership, focusing on your strategic thinking, potential impact, and long-term career aspirations.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and explain any projects that utilized GenAI. Detail the tools used, your prompt engineering strategy, and how you refined the output.

• Showcase Motion Skills: Ensure your portfolio includes strong examples of motion graphics, animation, and video editing relevant to digital and social campaigns.

• Demonstrate Versatility: Include a range of work that shows your ability to adapt to different brand styles and project requirements across digital, social, and e-commerce.

• Explain Your Process: Be prepared to talk through your design process for both traditional and AI-assisted projects, emphasizing problem-solving and strategic thinking.

• Quality Over Quantity: Focus on high-quality, impactful projects that best represent your skills and experience.

Challenge Preparation:

• Practice Prompt Engineering: Familiarize yourself with prompt creation for various GenAI tools (image, text, video) to generate specific creative outcomes.

• Understand AI Limitations: Be prepared to discuss how you identify and correct errors or inconsistencies in AI-generated content.

• Articulate AI Strategy: Practice explaining why and how you would use GenAI for a given brief, focusing on efficiency, creativity, and brand alignment.

• Familiarize with Brand Guidelines: If possible, research Brandtech+ or its clients to understand their visual identity and communication styles.

📝 Enhancement Note: The interview process will heavily scrutinize your practical application of GenAI. Be ready to demonstrate not just that you can use AI tools, but that you can use them strategically and effectively to produce high-quality, on-brand creative assets.

🛠 Tools & Technology Stack

Primary Tools:

• GenAI Platforms: Pencil (proprietary, training provided), ChatGPT, Midjourney, Adobe Firefly, Veo3.

• Design & Motion: Adobe Creative Cloud Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign).

• Prototyping/Collaboration (Preferred): Figma.

• Image Editing: Advanced retouching tools.

Analytics & Reporting:

• While not explicitly mentioned, understanding performance metrics for digital and social campaigns can be beneficial for optimizing assets. Familiarity with analytics platforms may be a plus. CRM & Automation:

• Not directly applicable to this role, but understanding client campaign platforms and digital ad managers is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is a baseline requirement. The core differentiator will be demonstrated experience and aptitude with GenAI tools, particularly prompt engineering and iterative refinement of AI-generated content.

👥 Team Culture & Values

Operations Values:

• Ambitious: Striving for excellence and pushing creative boundaries.

• Imaginative: Innovating and exploring new possibilities, especially with AI.

• Inspirational: Creating groundbreaking work that sets new standards.

• Always Learning & Listening: Embracing continuous development and feedback.

• Results-Focused: Delivering high-quality, impactful outcomes for clients.

• Actively Pro-Inclusive and Anti-Racist: Fostering a diverse and equitable environment.

Collaboration Style:

• Team-Oriented: Working collaboratively within multi-disciplinary teams.

• Feedback-Driven: Open to constructive feedback and using it for iteration and improvement.

• Knowledge Sharing: Actively participating in AI training and knowledge-sharing sessions.

• Adaptable: Embracing new technologies and ways of working, particularly with AI.

📝 Enhancement Note: The company culture emphasizes innovation, continuous learning, and a proactive approach to diversity and inclusion. For this role, a willingness to experiment with AI and share learnings will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Technology: Keeping pace with the fast-changing landscape of GenAI tools and techniques.

• Ethical Considerations of AI: Navigating the ethical implications of AI in creative work.

• Maintaining Brand Integrity with AI: Ensuring AI-generated content aligns perfectly with established brand guidelines and client objectives.

• Balancing AI Efficiency with Creative Quality: Leveraging AI for speed without compromising artistic vision or originality.

• Remote Collaboration: Effectively collaborating and communicating within a distributed, multi-disciplinary team.

Learning & Development Opportunities:

• GenAI Specialization: In-depth training on Brandtech+'s proprietary Pencil AI platform and other leading GenAI tools.

• Continuous Upskilling: Access to ongoing internal AI training, workshops, and resources to stay at the forefront of the field.

• Industry Trends: Opportunities to research and experiment with emerging technologies, potentially attending industry events or webinars.

• Mentorship: Learning from experienced creative leaders and AI specialists within The Brandtech Group.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering and strategically applying GenAI. The company's commitment to training and experimentation provides a fertile ground for individuals eager to develop expertise in this transformative field.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience integrating GenAI into your design workflow. Can you walk us through a specific project where you used AI tools like Midjourney or ChatGPT to create assets, detailing your prompts and refinement process?"

• "How do you ensure that AI-generated content aligns with brand guidelines and maintains visual quality? What steps do you take to identify and correct subtle errors or inconsistencies in AI outputs?"

• "Given a brief for a new social media campaign, how would you strategically decide which elements to create using GenAI versus traditional methods, and why?" Company & Culture Questions:

• "What excites you most about the role of GenAI in the future of creative production, and what are your thoughts on its ethical implications?"

• "How do you stay updated with the latest trends in design and AI technology? How do you approach learning new tools and workflows?"

• "Describe a time you received constructive feedback on your work and how you incorporated it. How do you approach collaboration within a remote, multi-disciplinary team?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly distinguish between traditional design work and AI-integrated projects. Use clear headings and descriptions.

• Storytelling: For your AI projects, tell a story: what was the brief, what AI tools did you use, what were your key prompts, what challenges did you face, and how did you refine the output to meet the final objective?

• Visuals: Showcase high-quality visuals of your work. For motion graphics, provide links to video examples.

• Metrics (if applicable): If you have data on campaign performance that resulted from your designs, be prepared to share it.

• Conciseness: Be prepared to present your strongest work efficiently and answer questions thoughtfully.

📝 Enhancement Note: Be ready to demonstrate practical, hands-on experience with GenAI. Interviewers will be looking for a blend of creative vision, technical skill, strategic thinking regarding AI integration, and an ability to articulate your process clearly.

📌 Application Steps

To apply for this GenAI Senior Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.

• Curate your portfolio: Ensure it prominently features examples of your motion design work and any projects where you have strategically integrated GenAI tools, clearly explaining your process and outcomes.

• Tailor your resume: Highlight your experience with Adobe Creative Cloud, specific GenAI platforms, and any relevant motion graphics or integrated campaign experience. Use keywords from the job description.

• Prepare for interview questions: Practice articulating your design process, your approach to AI integration, and your understanding of GenAI's capabilities and limitations. Be ready to discuss your portfolio in detail.

• Research Brandtech+ and The Brandtech Group: Understand their mission, values, and their innovative approach to AI in marketing and creative production.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.