Senior Employer Creative Designer

📍 Job Overview

Job Title: Senior Employer Creative Designer

Company: UPSTARS

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Creative Design / Marketing Operations

Date Posted: 2026-06-09T13:20:57

Experience Level: Senior (5-10 years estimated)

Remote Status: Hybrid / Remote OK

🚀 Role Summary

• Spearhead the development and maintenance of comprehensive design systems and art guides.

• Create compelling visual assets for social media promotion and employer branding initiatives.

• Manage and execute graphic design for corporate merchandise, event stands, and photo zones.

• Drive the optimization of internal design workflows and processes through data-driven analysis.

• Collaborate actively with stakeholders to deliver impactful design solutions for product and marketing.

📝 Enhancement Note: This role is positioned within the Product department, suggesting a strong connection to product development and user experience, but the responsibilities heavily lean into employer branding and marketing creative. This blend indicates a role that bridges Product, Marketing, and HR/Talent Acquisition operations. The "Employer Creative Designer" title, combined with responsibilities like social media promotion and corporate merchandise, clearly places this within the realm of employer branding and talent marketing. The requirement for AI tool proficiency is a modern addition, reflecting industry trends in creative operations efficiency.

📈 Primary Responsibilities

• Develop, maintain, and control design projects, ensuring adherence to brand guidelines and project objectives.

• Create and implement robust design systems and art guides to ensure visual consistency across all platforms.

• Design engaging and effective creative assets for social media campaigns aimed at promoting UPSTARS' projects and employer brand.

• Oversee the production and implementation of graphics in line with established rules, templates, and brand standards.

• Contribute to the conceptualization and execution of design solutions for both existing and new company projects.

• Manage corporate merchandise design, including the creation and setup of event stands and photo zones.

• Analyze existing design workflows and processes, identifying opportunities for optimization and efficiency improvements.

• Engage in active and clear communication with internal stakeholders and potentially external clients regarding design requirements and progress.

📝 Enhancement Note: The responsibilities highlight a strategic design role focused on both internal brand consistency (design systems, art guides) and external-facing creative output (social media, merchandise). The emphasis on "control and implementation" suggests a need for rigorous process management within design execution, a hallmark of operations-minded roles. The inclusion of "analysis of working processes and their optimization" directly points to operational responsibilities beyond pure creative output.

🎓 Skills & Qualifications

Education: Not specified, but typically a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred for senior roles.

Experience: 5-10 years of professional experience in graphic design, with a significant focus on creative strategy, brand consistency, and digital asset creation. Experience in employer branding or talent marketing is highly desirable.

Required Skills:

• Advanced proficiency in Figma, Adobe Illustrator, and Adobe Photoshop.

• Excellent command of composition, layout design, and color theory principles.

• Proven experience in designing for social media platforms, presentations, and infographics.

• Demonstrated ability to create designs for corporate merchandise.

• Strong capacity for multitasking and managing multiple projects simultaneously.

• Exceptional communication and interpersonal skills for effective stakeholder collaboration.

• Proficient in utilizing AI tools for creative design and workflow enhancement.

• Analytical skills to assess design effectiveness and optimize processes. Preferred Skills:

• Understanding of business objectives and how design contributes to them.

• Experience in the iGaming or B2B technology sectors.

• Demonstrated ability to take ownership and drive projects forward independently.

• A proactive approach to problem-solving and a drive for continuous professional development.

• Familiarity with employer branding strategies and talent acquisition marketing.

📝 Enhancement Note: The "desired but not critical" skills strongly suggest a preference for candidates with business acumen and a proactive, problem-solving mindset, which are key traits for individuals moving into or excelling in operations-focused roles, even within creative departments. The emphasis on AI tools indicates a need for forward-thinking designers comfortable with emerging technologies that streamline creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing expertise in Figma, Adobe Illustrator, and Adobe Photoshop.

• Demonstrations of developed design systems, style guides, or brand guidelines.

• Examples of creative assets developed for social media campaigns and digital promotion.

• Case studies or examples of merchandise design, including concepts and final products.

• Visualizations of infographics or presentation designs that convey complex information clearly.

• Evidence of successful process optimization or workflow improvements in previous design roles.

• Projects that highlight the strategic application of AI tools in the design process. Process Documentation:

• Examples of how design processes were documented or standardized in previous roles.

• Showcase of workflows designed for managing creative projects from concept to completion.

• Evidence of how design outcomes were measured and analyzed for impact or efficiency.

📝 Enhancement Note: Given the role's emphasis on design systems, art guides, and process optimization, a strong portfolio demonstrating structured design thinking, brand governance, and efficiency is crucial. The ability to showcase how design processes are managed and improved is as important as the creative output itself.

💵 Compensation & Benefits

Salary Range: Based on an estimated 5-10 years of experience for a Senior Creative Designer role in Kyiv, Ukraine, the salary range would typically fall between 45,000 - 80,000 UAH per month. This estimate considers the company's focus on international clients and its position as a product IT company.

Benefits:

• Official employment and registration in Ukraine or Poland.

• 20 working days of paid annual leave.

• Coverage of public holidays and sick leave.

• Comprehensive medical insurance provided by top-tier clinics.

• Access to psychological support services through the Pleso platform.

• A monthly "Benefit cafe" allowance for personal preferences, hobbies, and sports.

• Participation in team-building events, corporate parties, and masterclasses.

• An individual budget for professional development, including courses and workshops.

• Corporate English language lessons.

• Access to an extensive online library for continuous learning.

Working Hours: Standard 40-hour work week, with flexibility for remote or hybrid arrangements. The company emphasizes work-life balance, suggesting a focus on output rather than strict adherence to hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in Kyiv, factoring in the company's IT sector focus and international client base. The benefits package is extensive, covering health, professional development, and lifestyle, aligning with modern employee expectations and retention strategies. The company's commitment to work-life balance is a significant draw for operations-minded professionals who value efficiency and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT Company), with a specialization in iGaming and B2B technology solutions. UPSTARS holds a B2B license for gambling services in Ukraine, highlighting its regulatory compliance and focus on legitimate market operations.

Company Size: The exact size isn't specified, but the mention of "actively scaling" and "Product department" suggests a growing mid-sized to large organization.

Founded: Founded in 2026 (as per date posted, though this is likely a typo and refers to the year of posting, not founding). The company emphasizes innovation and technological solutions.

Team Structure:

• The role is within the "Product department," suggesting a team focused on product development and enhancement.

• The Senior Employer Creative Designer will likely collaborate closely with marketing, HR/Talent Acquisition, and potentially product management teams.

• reporting structure implies a senior position, likely reporting to a Head of Product, Marketing Director, or Creative Lead. Methodology:

• Focus on developing technological solutions and B2B services.

• Emphasis on automation of routine tasks to enable professional growth and development.

• A commitment to maintaining a legal and transparent market, particularly in the iGaming sector.

• Encouragement of proactive problem-solving and embracing challenging tasks.

Company Website: https://career.upstars.com

📝 Enhancement Note: UPSTARS positions itself as a forward-thinking, innovative IT company operating in a regulated sector. Its culture is described as collaborative, positive, courageous, and open. The emphasis on automation and efficiency within its operations aligns well with the principles of revenue and sales operations.

📈 Career & Growth Analysis

Operations Career Level: Senior level, indicating a significant degree of autonomy, responsibility, and expected leadership in creative operations and employer branding. This role is for an experienced professional who can not only execute but also strategize and optimize.

Reporting Structure: Likely reports to a Head of Product, Creative Director, or Marketing Manager, with potential dotted lines to HR for employer branding initiatives.

Operations Impact: This role directly impacts UPSTARS' ability to attract top talent by shaping its employer brand and creating engaging recruitment materials. Effective design operations contribute to a stronger candidate pipeline, reduced time-to-hire, and a positive company image.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in design systems, process optimization, and the strategic application of AI in creative workflows.

• Leadership Development: Potential to lead design projects, mentor junior designers, and influence employer branding strategy.

• Cross-Functional Exposure: Gain experience collaborating with product, marketing, and HR teams, broadening understanding of business operations.

• Career Progression: Path could lead to a Creative Lead, Head of Employer Branding, or a more specialized operations management role within the creative or marketing departments.

📝 Enhancement Note: The "Senior" title and emphasis on process optimization suggest a role with significant growth potential beyond pure design execution, moving into strategic operations and leadership within the creative function.

🌐 Work Environment

Office Type: Offers flexibility with options to work from company offices or remotely. The company emphasizes creating comfortable and safe working environments.

Office Location(s): Offices are available, with specific locations mentioned in Kyiv, Ukraine. The company also supports employment in Poland.

Workspace Context:

• Collaborative Environment: Encourages teamwork, positive interactions, and knowledge sharing. Events and team-building activities foster a strong sense of community.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and an emphasis on leveraging AI tools for efficiency.

• Operations Focus: The company actively automates routine tasks to allow employees to focus on development and professional growth, indicating an operations-centric approach to productivity.

Work Schedule: Standard 40-hour work week with a focus on work-life balance. Flexibility in work location (remote/hybrid) supports efficient time management and personal well-being, crucial for operations professionals.

📝 Enhancement Note: The hybrid/remote flexibility is a key attraction for operations professionals who often value autonomy and the ability to structure their workday for maximum efficiency. The company's proactive approach to automation suggests an environment where operational improvements are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess skills and experience against requirements.

• Portfolio Review & Case Study: A deeper dive into the candidate's portfolio, potentially including a specific design challenge or case study related to employer branding or process optimization. Expect to discuss design systems, social media strategy, and AI tool application.

• Hiring Manager/Team Interview: Discussion about role responsibilities, team fit, and cultural alignment. Questions will likely focus on problem-solving, collaboration, and strategic thinking.

• Final Interview: Potentially with senior leadership, focusing on overall fit, long-term vision, and contribution to company goals.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process, from concept to execution, highlighting how you tackled challenges and optimized workflows.

• Highlight Operations: Include examples of how you've developed or maintained design systems, art guides, or improved design processes. Quantify impact where possible (e.g., reduced turnaround time, improved consistency).

• Demonstrate Versatility: Include a range of projects showcasing your skills in social media, merchandise, presentations, and AI tool usage.

• Contextualize Work: Explain the objectives of each project, your role, and the outcomes achieved. Tailor examples to UPSTARS' industry (iGaming, B2B Tech) and employer branding needs.

• AI Integration: Explicitly show how you've leveraged AI tools to enhance efficiency, creativity, or output.

Challenge Preparation:

• Design Systems: Be ready to discuss how you would approach building or refining a design system for employer branding or marketing collateral.

• Social Media Strategy: Prepare to outline how you would develop creative concepts for social media campaigns targeting potential employees.

• Process Optimization: Think about common bottlenecks in creative workflows and how you would address them using design principles and technology.

📝 Enhancement Note: The emphasis on process optimization and AI tools means candidates should be prepared to discuss not just what they designed, but how they designed it, and how they made the process more efficient or effective.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to demonstrate proficiency in its advanced features for UI/UX and component-based design.

• Adobe Illustrator: Critical for vector graphics, logo design, and intricate illustrations required for branding and merchandise.

• Adobe Photoshop: Necessary for image editing, manipulation, digital painting, and creating raster-based assets for social media and web.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with analytics tools (e.g., Google Analytics, social media analytics) to understand creative performance would be beneficial.

• Proficiency in generating reports on design asset usage or campaign effectiveness. CRM & Automation:

• Understanding of how design assets integrate with marketing automation platforms or CRM systems for campaign deployment.

• Familiarity with project management tools (e.g., Jira, Asana, Trello) for workflow management.

• AI tools for design assistance, content generation, or workflow automation (e.g., Midjourney, DALL-E, Adobe Sensei features).

📝 Enhancement Note: The core requirements are in Figma and Adobe Creative Suite. The explicit mention of AI tools suggests that familiarity with generative AI platforms and AI-powered design features is highly valued for streamlining creative operations.

👥 Team Culture & Values

Operations Values:

• Teamwork & Collaboration: A strong emphasis on working together, celebrating successes, and supporting each other, reflecting a cohesive operations environment.

• Positivity & Drive: A can-do attitude, enthusiasm for challenging tasks, and deriving energy from successful work and positive feedback. This fosters a proactive and results-oriented operations culture.

• Courage & Ambition: Willingness to tackle complex "star" projects and ambitious goals, driving innovation and continuous improvement in operations.

• Openness & Proactivity: Encouragement of direct communication, valuing new ideas, and rewarding initiative, which is key for operational agility and problem-solving.

• Efficiency & Automation: A clear preference for automating routine tasks to maximize time for growth and development, a core principle in effective operations management.

Collaboration Style:

• Cross-functional Integration: The role requires working closely with product, marketing, and HR, indicating a need for seamless collaboration across departments to achieve unified goals.

• Feedback Culture: Openness to feedback and proactive communication is encouraged, facilitating continuous improvement of both creative output and operational processes.

• Knowledge Sharing: Opportunities for learning and growth suggest a culture where best practices are shared and applied to enhance team capabilities.

📝 Enhancement Note: UPSTARS' values are deeply intertwined with operational efficiency and a proactive, collaborative approach. The emphasis on automation and problem-solving is particularly relevant for candidates aiming for roles with an operations focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Employer Brand Strategy: Ensuring that creative output is both aesthetically strong and effectively communicates UPSTARS' value proposition as an employer.

• Managing Design Systems Across Diverse Projects: Maintaining consistency and scalability of design systems as the company and its projects grow.

• Leveraging AI Tools Effectively: Integrating AI tools into the workflow strategically to enhance efficiency without compromising quality or originality.

• Adapting to Evolving iGaming/B2B Tech Market Trends: Staying current with design trends and industry demands in a dynamic market.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in design operations, workflow automation, and strategic creative planning.

• Industry Exposure: Gain insights into the iGaming and B2B technology sectors, understanding their unique design and marketing needs.

• Mentorship & Leadership: Potential to receive mentorship and develop leadership skills through project ownership and team collaboration.

• Formal Training: Access to an individual budget for courses, workshops, and an online library for continuous learning in design, operations, and related fields.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic industries, requiring adaptability and a proactive approach to problem-solving, all of which are hallmarks of strong operations professionals.

💡 Interview Preparation

Strategy Questions:

• Design Systems & Brand Consistency: "How would you approach building or revamping a comprehensive design system for employer branding at UPSTARS? What are the key components, and how would you ensure its adoption across different teams?" (Focus on process, governance, and stakeholder buy-in).

• Social Media Creative Strategy: "Imagine we're launching a new tech initiative. What kind of creative assets would you propose for social media to attract top engineering talent, and what would be your process for developing and iterating on them?" (Highlight creative thinking, process, and data-driven adjustments).

• AI Tool Integration for Efficiency: "Describe a situation where you used AI tools to significantly improve a design workflow or outcome. What was the challenge, what tool did you use, and what was the measurable impact?" (Demonstrate practical application of AI in operations).

Company & Culture Questions:

• Alignment with Values: "UPSTARS values teamwork, positivity, courage, and openness. Can you provide an example from your experience that demonstrates how you embody these values in a professional setting, particularly in a design or operations context?" (Prepare specific anecdotes).

• Problem-Solving Approach: "Describe a complex design problem or operational challenge you faced in a previous role. How did you analyze it, what steps did you take to solve it, and what was the result?" (Focus on analytical and problem-solving skills).

• Employer Branding Vision: "What do you believe are the key elements of a strong employer brand in the tech industry today, and how can creative design play a strategic role in its success?" (Showcase strategic thinking and industry awareness).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your design process. Start with your strongest, most relevant work.

• Narrative: For each project, tell a story: the challenge, your role, your process (especially any optimization or system development), the solution, and the outcome/impact.

• Quantify: Whenever possible, include metrics or quantifiable results to demonstrate the impact of your work (e.g., engagement rates, efficiency gains).

• Process Focus: Explicitly highlight examples of design systems, art guides, workflow improvements, and the application of AI tools.

• Engagement: Be prepared to interact with your portfolio, answer questions, and discuss your design decisions and operational thinking in detail.

📝 Enhancement Note: Interview preparation should focus on linking creative execution with operational efficiency, strategic thinking, and alignment with UPSTARS' specific values and industry context. Demonstrating an understanding of how design impacts business objectives and talent acquisition is key.

📌 Application Steps

To apply for this Senior Employer Creative Designer position:

• Submit your application directly through the UPSTARS career portal at https://career.upstars.com/jobs/7880571-senior-employer-creative-designer.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating design systems, social media creative, merchandise design, and your proficiency with Figma, Adobe Suite, and AI tools. Emphasize any examples of process optimization or workflow improvements.

• Resume Optimization: Update your resume to clearly articulate your experience in senior-level design roles, focusing on achievements in employer branding, creative strategy, and operational efficiency. Integrate keywords such as "design systems," "AI tools," "process optimization," and "employer branding."

• Interview Preparation: Rehearse answers to potential interview questions, focusing on your ability to articulate your design process, operational strategies, and how you leverage technology (especially AI) to drive results. Prepare a compelling narrative for your portfolio walkthrough.

• Company Research: Thoroughly research UPSTARS, its industry (iGaming, B2B Tech), its values, and its current projects. Understand their approach to employer branding and talent acquisition to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.