Senior Creative Designer (iGaming)

📍 Job Overview

Job Title: Senior Creative Designer (iGaming)

Company: UPSTARS

Location: Kyiv, Ukraine (Remote OK)

Job Type: FULL_TIME

Category: Creative & Design Operations, Marketing Operations

Date Posted: 2026-04-16

Experience Level: 5-10 Years

Remote Status: Fully Remote (Ukraine, Poland)

🚀 Role Summary

• Drive the development and maintenance of design projects, ensuring brand consistency and visual appeal across all marketing and product initiatives.

• Spearhead the creation, support, and scaling of comprehensive design systems to streamline workflows and maintain brand integrity.

• Generate innovative creative concepts for promotional activities, marketing campaigns, and product enhancements, directly impacting Go-To-Market strategies.

• Optimize design processes and internal workflows, leveraging automation and efficient methodologies to enhance team productivity and project delivery.

• Collaborate closely with cross-functional teams, including Product, Marketing, and Creative departments, to ensure cohesive and impactful design solutions.

📝 Enhancement Note: This role is positioned within a product-focused IT company specializing in iGaming and B2B solutions, indicating a need for design expertise that can translate complex product features and marketing objectives into compelling visuals. The emphasis on design systems and workflow optimization suggests a strong Revenue Operations and Marketing Operations alignment, where design efficiency directly supports sales enablement and lead generation efforts.

📈 Primary Responsibilities

• Develop, maintain, and evolve comprehensive design projects, ensuring alignment with brand identity and strategic objectives.

• Lead the creation and ongoing support of robust design systems, facilitating scalability and consistency across all digital touchpoints.

• Generate and conceptualize creative ideas for promotional activities, marketing campaigns, and new product features, driving engagement and market penetration.

• Design and update brand books and style guides to ensure consistent brand representation across all internal and external communications.

• Produce high-impact creatives for social media promotion, ensuring adherence to platform best practices and campaign goals.

• Oversee the quality and consistency of all graphics, ensuring they meet established brand guidelines and design templates.

• Contribute to the formulation of design solutions for both new and existing products, balancing user experience with business requirements.

• Create custom vector icons to enhance user interfaces and brand collateral, ensuring clarity and aesthetic appeal.

• Foster effective collaboration with Product, Marketing, and Creative teams, ensuring seamless integration of design into broader business strategies.

• Analyze the effectiveness of design solutions, using data and feedback to inform iterative improvements and strategic adjustments.

• Optimize internal design processes and workflows, identifying opportunities for automation and efficiency gains to support broader Go-To-Market operations.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic operational thinking. The emphasis on "analysis of design solutions and their effectiveness" and "optimization of design processes and internal workflows" directly ties this role to Revenue and Marketing Operations, as design effectiveness can significantly influence conversion rates, customer acquisition costs, and overall Go-To-Market efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and formal training in graphic design, visual communication, or a related field is expected.

Experience: A minimum of 5-10 years of professional experience in creative design, with a significant focus on digital and marketing collateral, is required. Experience within the iGaming sector is highly desirable.

Required Skills:

• Proficient in Adobe Illustrator, Photoshop, and Figma for advanced design execution and prototyping.

• Strong command of typography principles, including font selection, hierarchy, readability, and pairing.

• Deep understanding of composition, layout design, and color theory to create visually compelling assets.

• Proven experience creating visuals for social media, presentations, infographics, and various digital marketing materials.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

• Excellent communication and interpersonal skills for effective cross-functional collaboration.

• Strong analytical skills to interpret design performance data and user feedback.

• Experience working with AI tools for design augmentation and efficiency.

• Experience in creating and maintaining design systems for scalable brand consistency.

Preferred Skills:

• Understanding of business contexts and product goals to align design with strategic objectives.

• Proven ability to take ownership and responsibility for design outcomes and project success.

• Aptitude for tackling non-standard challenges and finding innovative solutions.

• Experience in raster graphics creation, including advanced collage techniques.

• Basic understanding of product or marketing metrics and their impact on design decisions.

📝 Enhancement Note: The required skills emphasize hands-on technical proficiency and a solid theoretical foundation in design principles. The preferred skills lean towards strategic thinking and business acumen, suggesting that candidates who can connect design work to tangible business outcomes (like lead generation or customer retention, key metrics in RevOps) will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects that demonstrate proficiency in Adobe Creative Suite and Figma, including examples of UI elements, marketing assets, and branding.

• Present case studies detailing the process of developing and implementing design systems, highlighting scalability, consistency, and efficiency improvements.

• Include examples of brand guideline development and application, illustrating how you've maintained brand integrity across diverse platforms.

• Provide evidence of creative ideation for promotional activities or marketing campaigns, showcasing your ability to generate impactful concepts.

Process Documentation:

• Document the workflow for developing and managing design projects from brief to final delivery, including stakeholder review stages.

• Illustrate the process for creating, updating, and scaling design systems, detailing version control and accessibility protocols.

• Outline methods for analyzing design effectiveness and incorporating feedback into iterative design cycles and process improvements.

• Showcase your approach to collaborating with marketing and product teams, detailing communication channels and feedback loops.

📝 Enhancement Note: For a Senior Creative Designer role that touches on Revenue and Marketing Operations, a portfolio should not just showcase aesthetic talent but also process maturity. The emphasis on "process documentation" and "analysis of design effectiveness" suggests a need to demonstrate how design processes contribute to measurable business outcomes, such as improved conversion rates or reduced customer acquisition costs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Creative Designers in Kyiv, Ukraine, with 5-10 years of experience, the estimated salary range is approximately ₴60,000 - ₴100,000 per month before taxes. This is an estimate and will vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Official employment in Ukraine or Poland, with assistance provided for documentation.

• 20 working days of paid annual leave, plus public holidays and paid sick leave.

• Comprehensive medical insurance with coverage at top clinics.

• Psychological support services available through the Pleso platform.

• Monthly "Benefit cafe" allowance for personal preferences, hobbies, or sports.

• Participation in regular team-building events, corporate parties, and masterclasses.

• Individual budget for professional development, including courses, workshops, and access to an online library.

• Corporate English classes for skill enhancement.

• Access to a performance review system and mentoring programs for career growth.

Working Hours: Standard full-time work, equivalent to 40 hours per week, with flexibility offered for remote work arrangements.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Ukraine and considers the specified experience level and remote work flexibility. The benefits package is extensive, reflecting a company culture that values employee well-being, professional growth, and work-life balance, which are increasingly important considerations for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming and B2B Technology Solutions. UPSTARS operates in a highly competitive and rapidly evolving digital entertainment sector, requiring innovative solutions and a strong focus on user experience and regulatory compliance. The company also holds a B2B license for services in the gambling industry, underscoring its commitment to a legal and transparent market.

Company Size: The company is actively scaling, suggesting a dynamic environment that balances the agility of a growing organization with established processes. This size implies opportunities for significant individual impact and direct influence on operational strategies.

Founded: Founded in 2026, UPSTARS is a relatively new but ambitious product IT company focused on technological solutions and B2B services for international clients. Its recent establishment suggests a modern, forward-thinking approach to business and operations.

Team Structure:

• The Product department is being strengthened, indicating a focus on product development and enhancement.

• The Senior Creative Designer will collaborate with Product, Marketing, and Creative teams, suggesting a matrixed or project-based structure where cross-functional alignment is key.

Methodology:

• Data-Driven Design: Analysis of design solutions and their effectiveness is a core responsibility, indicating a data-informed approach to creative development.

• Process Optimization: A strong emphasis is placed on optimizing design processes and internal workflows, suggesting a commitment to Lean or Agile methodologies within the creative function.

• Automation: The company actively automates routine tasks to allow team members to focus on development and professional growth, a key principle in efficient operations.

Company Website: https://career.upstars.com

📝 Enhancement Note: The company's focus on iGaming and B2B solutions, coupled with its modern, agile culture, means that operations professionals will need to be adaptable and results-oriented. The emphasis on "teamwork," "positivity," and "boldness" suggests a culture that thrives on collaboration and tackles ambitious projects, which is crucial for driving revenue growth and market expansion.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, implying a high degree of autonomy, responsibility, and expected contribution to strategic decisions within the design and marketing functions. It requires not only advanced creative skills but also the ability to mentor junior team members and influence process improvements.

Reporting Structure: While not explicitly detailed, the role involves collaboration with Product and Marketing departments. It's likely the Senior Creative Designer reports to a Head of Design, Creative Director, or a Marketing/Product Lead, with a dotted line to operations management for workflow and efficiency initiatives.

Operations Impact: The Senior Creative Designer plays a critical role in shaping the visual identity and user experience of UPSTARS' products and marketing campaigns. Their work directly influences lead generation, customer acquisition, brand perception, and ultimately, revenue generation by creating compelling assets that drive engagement and conversions. The focus on design systems and process optimization further enhances operational efficiency across Go-To-Market functions.

Growth Opportunities:

• Specialization: Deepen expertise in iGaming design trends, advanced UI/UX, or motion graphics.

• Leadership: Transition into a Lead Designer or Art Director role, managing a team of designers and overseeing larger creative projects.

• Cross-Functional Development: Gain broader exposure to product management, marketing strategy, and revenue operations through collaborative projects and internal training.

• Process Improvement Leadership: Lead initiatives to further refine and automate design workflows, contributing to the company's overall operational excellence.

• Mentorship: Guide and mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: The growth opportunities suggest a clear career path within UPSTARS, moving beyond traditional design roles into positions with greater strategic and operational influence. This aligns well with the evolving landscape of operations roles, where creative functions are increasingly integrated with business objectives.

🌐 Work Environment

Office Type: The company offers flexibility with remote work options or the use of its offices. This hybrid approach caters to diverse working preferences, allowing individuals to choose the environment where they can be most productive.

Office Location(s): Offices are located in Ukraine and Poland, providing a base for employees who prefer an in-office or hybrid setup. The company also supports remote work from these regions.

Workspace Context:

• Collaborative Environment: Whether remote or in-office, the culture emphasizes collaboration, teamwork, and open communication, facilitating the exchange of ideas and feedback crucial for design projects.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and AI tools is provided, enabling efficient and high-quality creative output.

• Team Interaction: Opportunities exist for regular interaction with Product, Marketing, and Creative teams, fostering a shared understanding of project goals and design challenges.

Work Schedule: A standard full-time schedule of 40 hours per week is expected. While the company values work-life balance, the dynamic nature of the iGaming industry and product development may require occasional flexibility to meet project deadlines.

📝 Enhancement Note: The emphasis on remote-friendliness and the availability of office spaces in Ukraine and Poland suggest a modern operational setup that prioritizes employee well-being and productivity. For operations roles, this flexibility is key to maintaining efficiency and engagement across different working styles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on relevant experience in digital design, iGaming, and design systems.

• Creative Challenge: A practical design task or case study designed to assess your creative problem-solving skills, technical proficiency, and ability to work within brand constraints. This may involve developing a concept for a marketing campaign or a component of a design system.

• Team/Hiring Manager Interview: A discussion about your experience, approach to design, collaboration style, and understanding of business objectives. Expect questions about your portfolio projects and how you’ve driven impact.

• Cultural Fit Interview: An assessment of how your values align with UPSTARS' core principles (teamwork, positivity, boldness, openness).

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your senior-level expertise, focusing on iGaming, design systems, brand development, and impactful marketing campaigns.

• Showcase Process: For each project, clearly articulate the problem, your role, the process (including research, ideation, and iteration), the tools used, and the measurable results or impact.

• Highlight Design Systems: Dedicate a section to your experience with design systems, detailing their architecture, benefits, and your contribution to their creation or maintenance.

• Quantify Impact: Where possible, include metrics that demonstrate the effectiveness of your designs, such as increased engagement, conversion rates, or efficiency gains.

• Tailor to UPSTARS: Research UPSTARS' existing products and marketing to understand their aesthetic and tailor your presentation to resonate with their brand and industry.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect the creative challenge prompt, identifying key objectives, constraints, and target audiences.

• Think Strategically: Before diving into design, outline your approach, considering how your solution aligns with business goals and user needs.

• Showcase Process: Be prepared to walk through your thought process, detailing your ideation, design decisions, and any assumptions made.

• Technical Proficiency: Ensure your submission is polished, uses appropriate file formats, and demonstrates mastery of the required tools.

• Concise Presentation: Practice presenting your challenge solution clearly and concisely, focusing on the most critical aspects and outcomes.

📝 Enhancement Note: The emphasis on a "creative challenge" and "portfolio review" for a Senior Creative Designer suggests that UPSTARS values practical application and demonstrable skills. Candidates should prepare to not only showcase their portfolio but also to actively solve problems and articulate their design strategy in a way that aligns with business objectives, a key trait for operations-aligned roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, icon creation, and detailed illustration work. Proficiency expected for creating scalable brand assets.

• Adobe Photoshop: Critical for raster image editing, photo manipulation, digital painting, and creating complex visual compositions.

• Figma: The primary tool for UI/UX design, prototyping, and collaborative design system development. Expected for wireframing, interactive mockups, and design handoffs.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for the design role. However, understanding how design assets are used within marketing automation platforms or CRM systems to support sales processes (e.g., email templates, landing pages) can be a plus.

📝 Enhancement Note: The core tools listed are standard for senior-level creative roles. The mention of "AI tools" suggests an openness to leveraging emerging technologies for design enhancement, efficiency, and ideation. Understanding how design assets integrate with marketing and sales workflows is crucial for this role's operational impact.

👥 Team Culture & Values

Operations Values:

• Teamwork: Collaboration is paramount, with a strong emphasis on working together both professionally and socially. This means actively participating in team discussions, sharing knowledge, and contributing to a positive group dynamic.

• Positivity: Approaching work with enthusiasm and finding drive in challenging tasks, interesting projects, and constructive feedback is highly valued. This fosters an environment where creativity and problem-solving can flourish.

• Boldness: Taking on ambitious projects and challenges is encouraged. This involves not shying away from difficult tasks or innovative ideas, indicating a culture that embraces growth and pushing boundaries.

• Openness: Direct and honest communication is the standard, even for complex issues. Valuing ideas and feedback from all team members, and encouraging proactivity, are key to this value.

• Efficiency & Automation: A commitment to automating routine tasks to free up time for professional growth and development is a core operational principle that influences how work is approached.

Collaboration Style:

• Cross-functional Integration: The role requires close interaction with Product, Marketing, and Creative teams, necessitating a collaborative style that bridges different functional areas.

• Feedback-Rich Environment: The culture encourages open feedback exchange, implying a continuous improvement approach to both design work and processes.

• Knowledge Sharing: Actively participating in sharing insights, best practices, and learnings within the team and across departments.

• Proactivity and Innovation: A willingness to experiment with new ideas and approaches to design and process optimization.

📝 Enhancement Note: The company's values — teamwork, positivity, boldness, and openness — are strongly aligned with a high-performing operations culture. These values foster an environment where designers can contribute strategically, not just creatively, by being proactive in process improvement and collaborative in achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• iGaming Market Dynamics: Navigating the fast-paced, highly regulated, and competitive iGaming industry requires constant adaptation and creative solutions to stand out. Staying ahead of trends and competitor strategies will be key.

• Balancing Creative Vision with Business Objectives: Effectively translating marketing and product goals into compelling designs while maintaining brand integrity and adhering to operational efficiency targets.

• Scalability of Design Systems: Continuously developing and expanding design systems to support rapid product growth and new feature development across multiple platforms.

• Remote Collaboration: Maintaining seamless communication, collaboration, and quality control across distributed teams and varying time zones.

Learning & Development Opportunities:

• Operations Skill Advancement: Gain deeper insights into marketing operations, product development lifecycles, and revenue generation strategies through cross-functional collaboration.

• Industry Conferences & Certifications: Access to budgets for attending relevant design or iGaming industry events, and pursuing certifications in specialized design software or methodologies.

• Mentorship & Leadership: Opportunities to learn from senior leaders and potentially mentor junior designers, developing leadership and team management skills.

• AI in Design: Explore and implement advanced AI tools to enhance creative workflows and identify new design possibilities.

• Process Optimization Initiatives: Lead or participate in projects focused on refining and automating design processes, contributing to the company's operational efficiency.

📝 Enhancement Note: The challenges presented are typical for growth-stage tech companies in niche industries. The growth opportunities highlight a commitment to employee development, not just in core design skills but also in strategic, operational, and leadership capabilities, which is attractive for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a design system from scratch. What were the key challenges and how did you overcome them? How did it impact team efficiency and brand consistency?" (Focus on process, problem-solving, and measurable impact.)

• "How do you approach generating creative concepts for marketing campaigns in a competitive industry like iGaming? Walk us through your ideation process." (Demonstrate creative thinking, research skills, and strategic alignment.)

Company & Culture Questions:

• "Based on your research, what do you see as UPSTARS' biggest design challenge or opportunity in the iGaming space?" (Demonstrate industry understanding and strategic foresight.)

• "How do you see your role contributing to UPSTARS' values of Teamwork, Positivity, Boldness, and Openness?" (Connect your personal work style and values to the company's ethos.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, frame it as a narrative: the challenge, your approach, the solution, and the outcome.

• Process Emphasis: Clearly articulate your design process, including research, ideation, iteration, and collaboration. This is crucial for demonstrating senior-level thinking.

• Highlight Design Systems: If applicable, dedicate a specific segment to your design system work, emphasizing its structure, benefits, and scalability.

• Quantify Results: Whenever possible, use data and metrics to showcase the impact of your designs on business objectives (e.g., increased conversion rates, engagement, efficiency).

• Interactive Elements: If possible, use interactive elements or live demos for Figma projects to showcase functionality and flow.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just creative talent but also strategic thinking, operational understanding, and a results-oriented mindset, which are critical for senior roles that influence business outcomes.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the UPSTARS career portal.

• Tailor your Resume: Highlight your experience in iGaming, design systems, and your proficiency with Adobe Creative Suite and Figma. Quantify achievements wherever possible, focusing on impact relevant to marketing and product goals.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your senior-level skills, particularly those involving design systems, brand development, and impactful marketing campaigns. Ensure each project includes a clear explanation of the challenge, your process, and the results.

• Prepare Your Presentation: Practice walking through your portfolio and any creative challenge responses, focusing on clear communication, strategic rationale, and demonstrating your understanding of business objectives.

• Research UPSTARS: Familiarize yourself with UPSTARS' products, brand, and company values. Understand their position in the iGaming market and their commitment to B2B solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.